FASHION / LUXURY SYSTEMNewspaper and Magazines

2020

THE LUXURY FASHION SYSTEM OF THE24 HOUR GROUP

An integrated platform of editorial products, ranging from the How To Spend It magazine, with its special monographic issues Superior Interiors and A Passion for Fashion, to the magazines Il and 24 HOURS as well as the weekly insights of Sole 24 Ore. Fashion, with the Specials of the newspaper and online.

A complete and integrated offer with high added value for the fashion, beauty, jewelry and watch industries.

Women’s fashionDesignBeauty

Jewellery

WOMEN’S FASHION

• Newspaper Women's Fashion Specials (February 18th and 22nd September)

• HTSI - Women's Fashion (February 14th and September 18th)

• HTSI - A Passion for Fashion (March 13rd and October 9th )

IL SOLE 24 OREWOMEN’S FASHION SPECIAL

A special attachment to Sole 24 ORE on

newsstands and distributed on the occasion

of the Milan fashion weeks.

Two issues in February and September.

OTGTHE DISTRIBUTION OF THE FASHION SPECIAL

The special during the Milan Fashion Week is distributed in over 100 hotels in

Milan with dedicated staff for distribution to Italian and foreign operators and

buyers.

The Special, printed with an extra edition of 20,000 copies, half in Italian half in

English, will also be distributed at the main fashion shows and presentations.

The distribution will also take place at White Woman, the sector fair that has

welcomed emerging fashion brands for a few years now.

HTSIFASHION SPECIALS

A PASSION FOR FASHION

How To Spend It with 4 verticals dedicated to women's fashion in February, March, September and October.

The fashion specials of HTSI (14 February and 18 September) will focus mainly on Made in Italy, with interviews, surveys, fashion services and accessories that enhance the entire fashion chain and the excellence of 'beautiful and well-made'.

A Passion for Fashion (13 March and 9 October) will have an international outlook on the great global challenges of fashion, with special attention to the issues of sustainability and new technologies in the production and retail sector.

HTSI WOMEN’S FASHION

THE EVENT (TBD)

On the occasion of the release of the special on 18

September "a new HTSI" will be presented at an event

during the fashion week which will take place in Milan

from 22 to 28 September.

A PASSION FOR FASHIONMARKETING INITIATIVES

ADVERTISINGo Communication campaign on Sole 24 ORE and on the main trade newspaperso Campaign on Radio 24o Digital campaign on ilsole24ore.com and on the main network sites with

profiled video and DEM formats

PR ACTIVITIESo Press releases on the main trade newspaperso Sending copies to press offices and PR agencieso Social campaign on ilsole24ore.com with amplification on social networks

DISTRIBUTIONo Identification of highly qualitative distribution circuits to ensure the

achievement of a high target (4 and 5 star hotels in Milan and Rome, as well as ad hoc distributions in particular events or fairs depending on the period)

DESIGN

• Design Special on the Newspaper (June 16th)

• HTSI - Superior interiors (June 5th and 23rd October)

16th JUNE

IL SOLE 24 ORE

THE DESIGN SPECIAL

o For the first time this year, the special will be created in both Italian and English

o It will include an extra edition for targeted distributions.

o The graphic layout will follow that experimented with the specials dedicated to fashion / luxury with ADV format "only on page".

o in the pages of Fashion, Economy & Business, Casa24 and Lifestyle, in-depth analyzes with particular attention to the sector data and the protagonists of the event, to the chronicle of the days and the main events.

o Branded cover possibility

IL SOLE 24 ORE

A special operation of great impact that was already carried outlast year with Federlegno is the possibility of realizing a cover ofthe newspaper out on June 16.

The cover can be made on the entire edition or on a partialedition.

Ilsole24ore.com

THE DIGITAL DOSSIERo On the digital front, a Dossier will be published on

ilsole24ore.com, in Italian and English, updated in real time, enriched by video reports from the Rho fair, photo gallery of the news presented and the events not to be missed.

o Not a simple transposition of the contents but a real container, constantly updated, active throughout the period of the Salone.

HTSI

SUPERIOR INTERIORS

The design of How to Spend it / Superior Interiors has an all-round variation,

strongly oriented towards lifestyle.

Therefore not a review of objects, but a high, luxurious selection, attentive to

unique pieces and made to measure.

Not a review of events, but a privileged entrance, with a transversal point of view

that manages to make not only the home, but fashion, characters, shopping and

even food and beauty talk about design and furniture.

Two releases in 2020 on June 5th and October 23rd .

ON JUNE 5th AN EVENT IN MUDEC TO ANTICIPATE THE JUNE EDITION OF THE

SALONE DEL MOBILE 2020

BEAUTY

• Beauty Specials on the Newspaper (May 15th and November 11st )

• HTSI Beauty Special (May 8th and November 6 th)

BEAUTY

Appointments dedicated to the cosmetics industry:

Il Sole 24 ORE with the Beauty Special in May and October.

How To Spend It with 2 dedicated verticals in May and November.

OTGBEAUTY SPECIAL DISTRIBUTION

The special will be the subject of a targeted distribution in

strategic points to reach a "young / adult" female target, such

as perfumery shops in agreement with customers or

universities / gyms.

JEWELLERY

• HTSI Special Personal Objects – Watches and Jewellery (November 20 th)

• Jewellery Special on the Newspaper (December 3rd)

JEWELLERY SPECIAL

In December Il Sole 24 Ore will dedicate a special to jewels which will be distributed in exclusive places near the Christmas holidays such as 4/5 star hotels in the main Italian cities, in the most exclusive ski resorts, on the occasion of the opening of the winter season and at the main places of art in Milan and Rome.

In November HTSI will dedicate as usual a number

dedicated to jewelry, perfumes, objects of desire.

Men’s fashionWatches

MEN’S FASHION

o Newspaper Men's Fashion Specials (January and June)

o How To Spend It with the two issues related to men's fashion on the occasion of Pitti Immagine (January and June)

o Il with historical numbers dedicated to lifestyles and men's fashion, distributed for the first time at PittiImmagine Uomo (January and June). An event is also scheduled on the occasion of Milan Men's Fashion Week (June 20th -24th )

MEN’S FASHION

A series of events dedicated to the male world:o Il Sole 24 ORE with the Pitti Special on the

occasion of the next appointment in Juneo How To Spend It with 2 verticals dedicated

to men's fashion and also to the world of cars (January and June).

o Il with historical numbers dedicated to lifestyles and men's fashion, distributed in absolute preview at Pitti Immagine Uomo.

In June, special distribution also on the occasion of the Auto Show which will be held

in Milan in 2020.

Il MEN’S FASHION EVENT

(TBD)

An institutional event for the presentation of the Guide

on Milan, on the occasion of Milan Fashion Week

Men's in the presence of the most important

institutional offices in the city, customers and the trade

press.

WATCHES

• Watches Special on the Newspaper (April and July)

• 24 HOURS (Marc 31st, June 16th , September 24th and December 10th)

• Il with a watches Special in November

THE WATCHES SYSTEM

A series of events dedicated to the world of watches:

o Il Sole 24 ORE with the Special watches with 2 or 3 outputs during the year

o 24 HOURS the quarterly completely dedicated to the world of watches and is written in two languages, Italian and English in order to be distributed in all the most important contexts including at an international level relating to the world of watchmaking.

o Il with the special coming out at the end of October. An entire service with images of worn and still life.