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-:GROUP MEMBERS:-
MITUL SHAH
MERY PATEL
RAMIZ FARUKI
SHREY GHOSAL
ACHAL DAVE
DARSHAN DHINGAN
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INTRODUCTION
Storehouse of information
Wide choice of all kinds of regional, national, international, daily,
monthly and weekly newspapers.
The Roman Acta Diurna, appearing around 59 B.C., is the
earliest newspaper
The printing press invented by Johann Gutenberg in 1447,
ushered in the era of the modern newspaper.
By the middle of the 19th century, newspapers were
becoming the primary means of disseminating and
receiving information. this period was known as The
Golden Age of Print media
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Indias first newspaper, Calcutta General Advertise, alsoknown as Hickys Bengal Gazette was established in January
1780
INTRODUCTION(CONTD)
In 1976, the registrar of newspapers for India had recorded
875 papers; in 1995, there were 4,453.
This growth was seen more because the entrepreneurs
detected a growing hunger for information among ever
widening sections ofIndias people rather than increasing
literacy or technology.
The language newspapers came into existence after
1977, when Indira Gandhis government went out of rule.
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Why divya bhaskar in gujarat ?
In their written communication, Bhaskar clearly
mentioned that:
Gujarat market has a huge market potential for
newspapers.It has a scope of readership growth.
Markets have monopolized and thus have a
vista of opportunity.
And, at last, Divya Bhaskar was launched in
Gujarat on June 23, 2003.
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Marketing Research Process
Define the problem and Research Objectives
Develop the Research Plan
Collect the information
Analyze the information
Present the findings
Make the decision
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Divya Bhaskar publishes various different
supplements in a week.
Monday - City Bhaskar
Tuesday - Woman Bhaskar
Wednesday - Kalash
Thursday - Dharmadarshan
Friday - navrang
Saturday - Bal BhaskarSunday - Rasrang
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Product Price Place Promotion
Product variety List price Channels Sales Promotion
Quality Discounts Coverage AdvertisingBrand Name Payment period Locations Public Relations
Direct Marketing
MARKETING MIXMARKETINGMIX
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Type:- Daily newspaper
Format:- Broadsheet
Owner:- Kasturi & Sons Ltd.
Publisher:- The Hindu GroupEditor-in-chief:- N.Ram
Founded:- September 20, 1878
Language:- English
Headquarters:- Chennai TamilnaduIndia circulation:- 1466304 daily
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KASTURI & SONS ALSO PUBLISHES
1)The Hindu; Business Line (. The Hindu Business Line),a
daily business newspaper
2)Frontline - India's most respected current affairs
magazine (fortnightly);
3)Sportstar, India's only weekly sports magazine.
4)Ergo, a controlled circulation free newspaper on
weekdays.
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ABOUT THE HINDU
The Hindu was published weekly when it was launched in1878 and started publishing daily in 1889.
The Hindu became in 1995 1st Indian Newspaper to offer
an online edition.
The Hindu is the 2nd
largest in Circulation with 1.46 milliondaily.
According to 2010 Indian Readership Survey (IRS) The
Hindu is the 3rd most widely read English newspaper in India
with readership of 21.59 lakh.Core market of The Hindu is South India specially
Tamilnadu.
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HISTORY
1st issue was 20th September 1878. introduced by 6 young menBritishers controlled English newspaper had been campaigning
against the appointment of the 1st indian T.Muthuswami Iyer to the
bench of the madras high court in 1878.
Initially the Hindu newspaper cost was 12 aanas.
Aiyer was an Editor n Veeraraghavachariar was a M.D.
3 Law student left but 1 of them (pantulu)continued to write for The
Hindu.
Initially printing 80 copies a week at the srindhi press in mint street,
black town, published on every wednesday evening as 8 page papersold for 25 paise.
The partnership between Veeraraghavachariar and Subramania
Aiyer was dissolved in October 1898. Aiyer quit the paper and
Veeraraghavachariar became the sole owner and appointed C.
Karunakara Menon as editor.
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ACHIEVEMENTS
The Hindu has many firsts in India to its credit,which include
the following
1940: First to introduce colour
1963: First to own fleet of aircraft for distribution1969: First to adopt facsimile system of page transmission
1980: First to use computer aided photo composing
1986: First to use satellite for facsimile transmission
1994: First to adopt wholly computerized integration oftext and graphics in page make-up and remote
imaging
1995: First newspaper to go on Internet
1999: Becomes
India national news paper
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Supplements and features
Mondays: Metro Plus, Business Review, Education Plus
Tuesday: Metro Plus, Young World, Book Review
Wednesdays: Metro Plus, Job Opportunities
Thursdays: Metro Plus, Science, Engineering, Technology &Agriculture, NXg
Friday: Friday Features, Cinema Plus
Saturday: Metro Plus Weekend, Property Plus
Sunday: Weekly Magazine, Downtown, Retail Plus, Classifieds,Open Page, Literary Review , every first Sunday
Daily features: This day that age, Religion, The Hindu Crossword,Sudoku
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INTRODUCTION
Owner: Bennett, Coleman & Co. Ltd
Founded :1838
Category: General Newspaper
Language: EnglishSize : 32.9cmWx 52.5cmH
Circulation:3551742
Format: Broadsheet
Rank: India's largest selling English
dailies
EDITIONSMumbai, Delhi, Chennai, Ahmedabad, Kolkata, Hyderabad,
Lucknow, Pune, Bangalore, Mangalore Surat,
Mysore, Kanpur, Nagpur and Goa.
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CONTENT
Youthfull Content:
The Times of India comes with several city-specific
supplements, such as Delhi Times, Calcutta Times,Bombay Times, Hyderabad Times, Indore Times,
Kanpur Times, Lucknow Times, , Nagpur Times,
Bangalore Times, Pune Times, Ahmedabad Times and
Chennai Times, The Times of South Mumbai, The
Times of Doon, Meerut Plus, Haridwar Plus , Bhopal
Plus
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Tabloids:
Mumbai Mirror
Kolkata Mirror
Bangalore Mirror
Ahmedabad Mirror
Pune Mirror
Editorial Content
Daily News, International News, Business pages, Local
and International Sports, Weekend Leisure Reading
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CONTENT(CONTD)
Times Wellness (Saturdays) Times Wellness focuses on solutions to health
issues and guidance to better living
EducationTimes (Mondays) Education Times caters to the ever-expanding
student community and learning experience, as a career guidance, counselor
and adviser.
Times Ascent(Wednesdays) Editorial of Times Ascent centers on human
resource development, and the impact and implications on business and
society.
ZIG WHEELS ZigWheels.com is an automotive website reviewing,
discussing, features and interviews on Indian vehicles.
Times Life (Sundays) Times Life is the supplement which is feature driven
What's Hot(Fridays) Focus on latest happenings/events. Special pages
created for channels and details of programmes
Rouge (Saturdays) Concentrates on women's interest areas.
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Primary Audience
It is read by a dynamic, young and affluent community in
the Indian subcontinent. Infact 74% of its readers
belong to the A1/A2 category, 62% are in the age group of
20-44 years and 61% are atleast graduates. Studentsform 28% of the total number of readers.
CSRCleanliness DrivesMunicipal Infrastructure
Environmental Awareness
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INTRODUCTION
Owner: Bennett, Coleman & Co. Ltd
Founded :1961Founder: P.S. Hariharan
Language: English
Circulation:620,000 Daily
Sister newspapers :The Times ofIndia
Format: Broadsheet/salmon-pink paper
Rank: India's largest and among the world's top 3 English
Business dailies
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What is ET?
India a Economical superpower
Current corporate financial affairs
Information about stockmarket
Merger & acquisition
Why ET?
Gets financial awerness about companyInvestment decision
Brand valuation
Financial results
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UMBRELLA BRANDING
SUPPLIMENTS
ET BRAND
EQUITYET
CORPORATE
DESIGNERET
TRAVELET ZIG
WHEELS
ET
REALITY
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Events
The Brand equity Quiz, is an advertising
and marketing quiz which attracts corporateentities all over the Indian subcontinent.
ET in the Classroom Quiz, is a business
quiz ofUG and PG students all over India.
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External links
ET website
ET Mobile siteET Hindi website
ET Gujarati website
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ANALYSISName Most Important Important Simple
1. Local News 55% 34% 11%
1. State News 48% 43% 9%
1. National News 44% 43% 13%
1. International News 32% 44% 24%
1. Political News 25% 44% 31%
1. Problematic News 26% 47% 27%
1. Sports News 35% 42% 23%
1. Business News- Share Bazaar 20% 39% 41%
1. Zodiac- Panchang 19% 41% 40%
1. Crossword, Puzzle, Quiz 1% 37% 46%
1. Article of Gujarati writers 24% 14% 36%
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The Times Of India
Hindustan Times
The Hindu
The Telegraph
Deccan Chronicle
The Economic TimesMidday
The New Indian Express
Mumbai Mirror
DNA
IRS 2009 (Round 1)
13.3
6.3
5.2
2.9
2.8
2.01.6
1.8
1.6
1.3
IRS 2008 (Round 2)13.3
6.3
5.4
2.8
2.8
1.91.6
1.6
1.6
1.5
TOP 10 English dailiesFigures in millions
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Significant findings:
85 % people want not more than 25% advertise on
the first page.
41% people considered business update and
career guidance related reading material as veryimportant while 40% consider it important.
60% of respondents gave preference to daily
horoscope in the newspaper.
As many as 70% people thought that their current
newspaper was just average in all respects.90.2% of the readers felt the need for unbiased
and ethical newspaper from Gujarat in Gujarati.
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