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In the strategic design space, "defuzzing the future" involves helping organizations figure out what their challenges and opportunities actually are and then helping them move forward in human-centered ways. Come see how the new generation of design agencies becomes more involved in complex organizational issues, in the creation of organizations, and in their many innovation-related systems. Learn about the new skills and tools that are needed to transform existing design agencies into organizations that are prepared for new strategic design opportunities.
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StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.1
The Visual Thinking Innovation Company
StrategyLab | UnderstandingLab | InnovationLab
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.2
We help multi-disciplinary teams improve their:
• Adaptability• Operational efficiency• Innovative output
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.3
Disciplines
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.4
Where We Work / The Innovation Journey
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.5
What’s Missing?
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.6
Scaling Innovation Skill
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.7
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.8
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.9
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.10
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.11
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.12
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.14
Company Profile Map
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.15
Company Profile Map
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.16
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.18
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.20
Company Profile Map
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.21
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.22
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.23
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.24
Company Profile Map
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.28
Innovation Skills Progression Ladder Example
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.29
Continuous Innovation Model
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.30
How We Understand Teams is Changing
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.31
Innovation: Most Typical Disconnect/Challenge
Leadership & organization defines innovation here
Leadership & organization profiles are here
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.32
Basadur Innovation Profile
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.33
Basadur Innovation Profile
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.34
Basadur Innovation Process
Basadur Innovation Process, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.35
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.36
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.37
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.38
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.39
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.40
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.41
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.42
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.43
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.44
Innovation Profile
Preferences are about who we are today versus what we might like to be tomorrow.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.45
Innovation Profile
What it’s NOT:
NOT an IQ test
NOT a personality test
NOT a right/wrong answer test
NOT roles to choose
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.46
Roles Versus Preferences
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.47
Innovation Profile
Preference helps you understand:
• WHO is on the team
• WHO is in the room
• HOW the team connects to task– At a preference level
– Not as will or interest
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.48
Innovation Profile
Understanding Preferences Informs:
• How to manage the team?
• How to help/teach the team?
• How to inspire the team?
• How to make the team happy?
• How to lead the team?
• What to build for the team?
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.49
10 Typical Innovation Challenges
My team:
1. has no vision 2. is building the wrong product3. does not get along4. thinks too much5. has no new ideas6. has trouble moving to action7. cannot define problems8. rushes to solutions9. has trouble getting outside the box10.has difficulty making decisions
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.50
My Team Is Building the Wrong ProductsTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.51
My Team Has No VisionTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.52
My Team Does Not Get AlongTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.53
My Team Does Not Get AlongTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.54
My Team Thinks Too MuchTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.55
My Team Has No New IdeasTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.56
My Team Has Trouble Moving to ActionTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.57
My Team Can’t Define ProblemsTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.58
My Team Has Trouble Getting Outside the BoxTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.59
My Team Rushes to ImplementationTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.60
May Team Has Trouble Making DecisionsTEAM VISIBILITY FAMEWORK
Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.
The innovation profile is one tool in a broader suite
of innovation tools
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.62
Humantific Innovation Framework
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.63
STRENGTH Pattern Optimization(Digging the same hole deeper)
ISSUES • Inability to invent• Stuck in the present
STRENGTH Pattern Creation(Digging new holes)
ISSUES • Inability to execute• Constantly digging new
holes
STRENGTH Pro-active& adaptable
ISSUES • Takes lots of smarts & work to achieve
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.64
Research
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.65
A Global Research Project Initiative byNextDesign Leadership Instituteand Basadur Applied Creativity
Participating Countries:Australia, Canada, China, Denmark, France, Germany, India, Italy, Spain,
Switzerland, United Kingdom, United States
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.66
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.67
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.68
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.69
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.70
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.71
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.72
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.73
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.74
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.75
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.76
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.77
Student Process Drawing – Domus Academy, Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.78
Class of Design Students / Domus Academy - Italy
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.79
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.80
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.81
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.82
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.83
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.84
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.85
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.86
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.87
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.88
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.89
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.90
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.91
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.92
Student Process Drawing – National Institute of Design, India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.93
Class of Design Students / National Institute of Design - India
NextDesign Leadership Institute
StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.94
The Visual Thinking Innovation Company
StrategyLab | UnderstandingLab | InnovationLab
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