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PAGE 1 Next-generation CDMA2000 devices and multimedia convergence Brian Rodrigues Sr. Director, Product Management Qualcomm CDMA Technologies 2006 3G CDG Latin America Regional Conference May 24 th 2006

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Page 1: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 1

Next-generation CDMA2000 devices and multimedia convergenceBrian Rodrigues

Sr. Director, Product ManagementQualcomm CDMA Technologies

2006 3G CDG Latin America Regional Conference May 24th 2006

Page 2: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 2

Wide-Area Multiple Access Technologies

CDMA2000 Path

WCDMA Path

3G Broadband EvolutionOFDM/OFDMACDMA/TDMCDMA

•2006•2005•2004•2003•2002•2001 •2007 •2008

HSPA+ Phase 25

HSPA+Phase 15

Rel-6HSUPA

Rel-5HSDPA

Rel-99WCDMA

Rev C/Phase II3

EV-DORev B1

EV-DORev A1

CDMA20001xEV-DO

Rel-7 Rel-8

CDMA20001X

LTE6

DL: 153 kbpsUL: 153 kbps

DL: 2.4 MbpsUL: 153 kbps

DL: 3.1 MbpsUL: 1.8 Mbps

DL: 73 MbpsUL: 27 Mbps2

Requirement:DL: 250 MbpsUL: 100 Mbps4

DL: 384 kbpsUL: 384 kbps

DL: 7.2 MbpsUL: 384 kbps

DL: 7.2 MbpsUL: 5.8 Mbps

Requirement:DL: 100 MbpsUL: 50 Mbps2

Target:DL: 40 MbpsUL: 10 Mbps

Note: timeline depicts initial commercial availability of each technology. Those introduced beyond 2008 are under standardization and are subject to variability1 EV-DO Rev A and Rev B incorporate OFDM for multicasting; Rev B supports flexible bandwidths (1.25 to 20 MHz)2 Data rates in a 2 x 20 MHz allocation3 May have multiple modes, with at least one mode being backwards compatible with EV-DO (all versions); will likely utilize CDMA/OFDM or a combination of OFDMA and CDMA; MIMO/SDMA;

leverages EV-DO protocol stack; support flexible bandwidths (1.25 to 20 MHz)4 Data rates are for a sparsely loaded pedestrian system in a 2 x 20 MHz allocation5 Release 7 and Release 8 introduce enhancements such as MIMO and VoIP6 Utilizes OFDMA on the DL and SC-FDMA on the UL; MIMO; supports flexible bandwidths (1.25 to 20 MHz)

Page 3: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 3

Driving Wireless Convergence

9lbs 2 oz.

Push-to-talk

Messaging (IM, MMS, Email…)

Business Services

LocationBased

Services

Video Monitoring

Themes

Music on Demand

Mobile TV

Gaming

Sports

Connecting services with simple user

experiences

The Device that is Always With YouIt isn’t just about voice and SMS anymore

Next Generation CDMA2000 Devices being Driven on 3 FrontsLow Cost 1X

EV DO Rev 0 Mainstream and Next Generation EV DO Rel AWorldMode

Page 4: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 4

Numerous Terminal Types All IP Apps & Services

1.25MHz

Camera Phone Game Phone

Smart-Phone PDA-Phone

Music Phone

WWAN Laptop WWAN Desktop/ Home HD

VOD Phone Picture sharing/

uploading

Music DL

Video On Demand

High-quality VT

VoIP

Heavy Messaging (Email / MMS)

Multimedia Intensive BrowsingLow-Latency

Network Gaming

PTC/ PTM

High bandwidth CRM, SFA and VPN

EV-DO Operation Enables Full Range of Devices & Services

Page 5: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 5

Voice CentricVoice Centric

PersonalMessagingPersonal

Messaging

InteractiveMultimediaInteractiveMultimedia

Digital Convergence

Digital Convergence

•• CamcorderCamcorder•• VoDVoD/MOD/MOD•• Games phoneGames phone•• 100K pixel100K pixel

•• CameraCamera•• SMSSMS•• MMSMMS•• Ring tonesRing tones•• WallpaperWallpaper

•• Mono toneMono tone

Data Centric

CDMA2000 Product Portfolio- A World of Choices

Data Centric

•• 2.4 Mbps2.4 Mbps•• PC CardsPC Cards•• EmbeddedEmbedded•• ModemsModems•• WiWi--FiFi RoutersRouters

WorldModeRoaming

WorldModeRoaming

•• SmartphoneSmartphone•• MultiMulti--modemode

•• GSM/GPRSGSM/GPRS•• CDMA2000 1XCDMA2000 1X•• 1xEV1xEV--DODO

•• MultiMulti--bandband•• 800 MHz800 MHz•• 900 MHz900 MHz•• 1800 MHz1800 MHz•• 1900 MHz1900 MHz

•• Video telephoneVideo telephone•• Digital TVDigital TV•• WiWi--FiFi•• SmartphoneSmartphone•• 300K 300K mpixelmpixel CCDCCD•• Voice recognitionVoice recognition

Page 6: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 6

QCT Path Toward Greater Integration

Multimedia Radio Components & Process

Ringer Chip

Video ASIC

3D Gaming

ASIC

Camera Module

with DSP

Apps Co-proc.

radioOneTM

MemoryPower Mgmt.

RF

Baseband w/ integrated co-proc. 1 RF CMOS

2 Single Chip

3 Advanced Process Technologies

Page 7: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 7

Evolution of Low Tier Handsets Affordability + Variety + Functionality + Compelling Form Factors

$BOM, Size, TTM, Performance, Features6xxx

PM6610RFT6122

RFR6122

Reduced CostReduced CostReduced SizeReduced Size

Reduced TTMReduced TTM

Increased Handset Variety (Platform)Increased Handset Variety (Platform)

Increased Performance, FeaturesIncreased Performance, Features

QSC

Q1, Q2, Q3, Q4…

Q1, Q2, Q3,…..…

Bar TypeClam ShellOther

Camera (1.3 MP)Music (AAC/AAC+)Video (MP4, decode)

QSC Proven integration =>Schedule Reduction

45% direct IC area reduction

IC integrationLogisticsManufacture, Test…

QSC

Page 8: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 8

CDMA2000 1X Next Generation Low Cost Products

MSM6000/25

RFR6122

Traditional PCB Area Single-Chip Architecture

45% direct chipset area reduction

RFT6122

PM6610

QSC6010/20/30

QSC

QSC Solution

QSC6010

QSC6030

QSC6020

• 14.4 kbps data, BREW support • Voice, SMS Centric• ARM9

• 153 kbps data• MP3/AAC/AAC+• ARM9

• MPEG4 decode• Integrated 1.3 MP camera• ARM9

+

+• 800 MHz RF• 4GV: voice

capacity• Improved

Standby/Talk times

QSC6055

• 1x data (153.6 kbps)• Stereo MP3/AAC/AAC+• Up to 1.3 MP Camera• BREW/Java support

• 800, 1900/2100 MHz RF

• SGPS, Secure boot

• 4GV, QLIC

QSC6065

• Up to QCIF+ Video/Camcorder• eAAC+• Up to 3.0 MP Camera

+

Page 9: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 9

Global Demand for Multimedia Services is Driving EV-DO Growth

6550

50+

6500

170+

EV-DO Rev0 Handset models launched globally

• Wireless broadband type services are in mainstream mass markets

• PDA’s, datacards, and embedded modules in laptops are all growth drivers

• Wireless broadband type services are in mainstream mass markets

• PDA’s, datacards, and embedded modules in laptops are all growth drivers

• First Productby Year End CY’06

• 1.8 Mbps Uplink3.2 Mbps Downlink

6800EV-DO RevA

EV-DO RevB

• First Product by Year End CY’07

• 4.9 Mbps 1.25 MHz14.7 Mbps 3 Channels

LGSB120

LG VX9800

SamsungSB300

Sanyo W32SA

LG VX8100

Kyocera Passport

High-quality audio and video, Download and play 3D games

7500

•DO Rev A + Dual Processor

•On-time sampling June 2005

Motorola RAZR V3C

Page 10: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 10

Samsung SPH-V79003GB Hard Disk Drive

2 MP/Camcorder

Samsung SCH-i730Windows Mobile 2003,

802.11b

More than 140140 CDMA2000 1xEV-DO Devices have been Commercialized by 1818 Vendors

Toshiba W41T4GB Hard Disk Drive,

3.2 MP Camcorder

LG VX8100OTA Music Downloads

Video, 3DGames*Source: www.3Gtoday.com

Sanyo W32SAWith Disney UI

FM Receiver/Transmitter

Maxon MiniMaxMM-5500U

USB Modem

Samsung SCH-V7707 Megapixel Camera

T.V. Out

Kyocera PassportRx diversity

Samsung a90014mm thin, 1.3MP

Camera

LG VX9800Megapixel Camera,

V-Cast – Streaming Video

Page 11: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 11

QUALCOMM Chips Support Consumer Electronics on a Mobile Handset• MSM7XXX features

• Up to 8.0 megapixel camera• 30 fps VGA video • MP3, AAC+, 3-D sound• Advanced 3D graphics (with ATI), TV-out• Third party operating systems

YEAR2005 2006 2007 2008 2009 2010

250

200

150

100

5047.1

79.7

228.4

112.2148.4

179.0

UN

ITS

(Mill

ions

)

CAGR = 37%

Smartphones Units Shipped

Average as reported by: ABI, IDC, Strategy Analytics, Informa, Instat

QUALCOMM & Microsoft Revolutionize Smartphones with BENEFITS to OEM Manufactures, Carriers and Subscribers

• Collaborating to enable Windows Mobile to run on 7XXX Convergence Platform chipsets

• Enable slimmer, power efficient, affordable devices

• Provide consumers with familiar operating environment with titles such as Outlook Mobile, Media Player Mobile

MSM7500

RTR6500

StackedNAND +SDRAM

PM7500

MSM7XXX

RFStackedNAND +SDRAM

PM2

AP

PM1

MSM

StackedNAND +SDRAM

MSM6XXX

®

The first Smartphones featuring chipsets supporting Windows Mobile are expected as early as the first half of 2007

41% Area Savings

Page 12: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 12

• Introducing new low end chips with dual mode capability

• Focus on mass markets in US, Latin America & Asia

• Extended Chipset Sampling in third quarter of calendar 2006

• Future support for CDMA2000/EDGE/WCDMA

SamsungSCH-i830

(includes EV-DO)

SamsungSCH-W379

LGEKW-9200

(includes EV-DO)

AmoiCMA8301/

CDMA2000 GSM/GPRS

CDMA2000 Global Roaming

Page 13: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 13

QUALCOMM is increasing global roaming capabilities• Extension of WorldMode capabilities to mainstream chipsets in multiple tiers

MSM-6125, MSM-6500, MSM-6550

• Development of dual-band CDMA2000/quad-band GSM/GPRS RF integrated solution

Solutions Chipset Bands Feature

Existing products MSM6300+RTR6300MSM6500+ RFL/RFR6000+ RTR6300PM6050

CDMA2000:800/1900MHzGSM/GPRS:900/1800MHz

ZIF Tx/RxGPS1x/EVDOr0

Upcoming products(CS 3Q’06)

MSM6125/6500/6550+RTR6350+RFR6500PM6640

CDMA2000:800/1900MHzGSM/GPRS:850/900/1800/1900MHz

ZIF Tx/RxSGPSMRD1x/EV-DOr0

• MSM7600 Chipsets: Scale Economy Enabled through Moore’s Law UMTS-HSDPA/EV-DOrA/1X/GSM-GPRS

Feature sizes on chip are going down

Application processors are taking up more of silicon

There is a sweet spot for chip size implies additional radios come at ever lower cost over time

Page 14: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 14

WorldModeWorldMode DevicesDevicesGlobal roaming enabled with CDMA2000/GSM/GPRS multiGlobal roaming enabled with CDMA2000/GSM/GPRS multi--mode/multimode/multi--band devicesband devices

LG W810SamsungSCH-i830

(includes EV-DO)

SamsungSCH-i819

MotorolaA840

SamsungSCH-A790/W109/A795/IP-A790

Yulong TelecomCoolpad 728

LGEW810

SamsungSCH-W379

LGEW800

AmoiCMA8301

(includes EV-DO)

LGEKW-9200

(includes EV-DO)

CDMA2000 1X/EV-DO/GSM/GPRSWorldMode Devices

Page 15: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 15

Value Platform Multimedia Platform Enhanced Platform Convergence PlatformCMX / MP3 / WMA / REAL /

AAC+ / E-AAC+Surround Sound

DISPLAY QCIF[176 x 144]

QCIF+[176 x 220]

QVGA[320 x 240]

VGA[640 x 480]

uPROCESSOR / QDSP

CPU – 50-180MHzQDSP-75MHz

CPU – 150-225MHzQDSP-75MHz

CPU – 225-300MHzQDSP-90MHz

Dual CPUs400MHz - 1GHzQDSP-250MHz

50k Triangles/sec400k 3D pixels/sec

3Mpixel

Record: 15 fps @ QCIFPlayback: 15 fps @ QCIF

LOCATION (LBS)Hybrid, MS-Assisted,

MS-Based, StandaloneA-GPS Mode

A-GPS Mode Standalone Mode

Enhanced Navigation

A-GPS Mode Standalone Mode

Enhanced Navigation

A-GPS Mode Standalone Mode

Enhanced Navigation

MEDIACAST & PERIPHERALS Bluetooth 1.2 Bluetooth 1.2

Bluetooth 1.2WLAN

Mediacast

Bluetooth 2.0 EDRWLAN

Mediacast

MUSIC CMX / MP3 / AAC+CMX / MP3 / WMA / REAL /

AAC+ / E-AAC+Surround & Positional Sound

225k Triangles/sec7M 3D pixels/sec

5MPixel

VIDEORecord & Playback

15 fps @ QCIFRecord: 15 fps @ QVGA

Playback: 30 fps @ QVGARecord: 30 fps @ VGA

Playback: 30 fps @ VGA

2Mpixel

CMX / MP3 / WMA / REAL / AAC+ / E-AAC+

Surround & Positional Sound

3DGaming & 3D GUI

4M Triangles/sec133M 3D pixels/sec

CAMERA 8MPixel

Segmentation StrategyIntegration Yields Cost-effective Solutions at All Tiers

*Specifics vary per chipsetVersion 4.06

Page 16: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 16

LAUNCHPAD™The technology engines that drive rich applications on the MSM

Multimedia Connectivity Position location User Interface Storage• CMX™ Compact Media Extension

• Qcamera ™• Qtv™• Qcamcorder™• Qvideophone™• Q3Dimensions

• BREW™ Integration Support

• USB• Bluetooth• PureVoice Mail™• IP Protocol stack• WAP Browser• MMS Client• Secure MSM• JAVA J2ME• 802.11

• gpsOne™ AGPS technology

• Hybrid AGPS/network solution

• Mobile-Assisted Mode

• Mobile-Based Mode• Stand Alone Mode• 3GPP/3GPP2

compatible• Control Plane

support• User Plane support• Digital compass

interface

• UI One• SIM/UIM Card

interface• CMOS/CCD image

sensor interface

•MMC•SD-Card•Blue Tooth

Page 17: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 17

Camera Solutions

7500Camera:

Up to 8MP SupportVGA Viewfinder @ 30fpsEnhanced ISP (Image Signal Processing) for better TuningEnhanced Post Processing Features:

– Hand Jitter Reduction– Red Eye Removal– Low Light Modes

• Qcamera

•delivers high-quality imaging and flexible image manipulation

•Digital still camera for multiple cameraphone user segments

• Combine QCamera with other popular Launchpad features to include sounds for movies and slideshows, position location for photos, 3D effects for screensavers and wallpaper

With Hand Jitter Reduction

Page 18: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 18

Video:Single Chip Broadcast Support for (DVBH, ISDBT & SDMB)H.264 & AAC Encoding for high quality movie recordingIntroduction of Rev A based IP videotelephony

Camera:Post Processing Enhancements:

– Hand Jitter Reduction– Red Eye Removal– Low Light Modes

Audio:AMR-WB/+ (decoder and speech)QConcert (Surround Sound)QAudioFX (Positional Audio) Improved Echo Cancellation SVG (Scalable Vector Graphics)

Mobile Video Solutions

6550

6800

6280

6275

Video:Support VGA Decoding and Encoding @ 30fpsMultiple Decoder SupportSingle Chip Broadcast Support for (DVBH, ISDBT & SDMB, TDBM)MBMS SupportIntegrated and Optimized for Windows Mobile 5

Audio:Dual Microphone SupportNoise Cancellation

7500

7200

Qtv video decode to stream, download and play back multimedia content

Qcamcorder encoding solution to record video and audio simultaneously

Qvideophone 2-way video conferencing application tailored to 3G networks such as EV- DO and UMTS

Enhanced Multimedia for 6K & 7K Series

Page 19: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 19

3G Graphics Enabling Mobile Advanced Gaming MarketQDimension

• 2D/3D graphics to provide the same high degree of performance as many of today’s sophisticated handheld gaming devices

• Efficient, flexible and fast solution for publishers and developers to create 2D & 3D games

Page 20: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 20

QUALCOMM’s gpsOne Technology Addresses Key Requirements for LBS Success

Operator Needs

Examples only. Does not imply business plans

Subscriber Needs

• Reasonable price• Fast, accurate, reliable• Variety of applications• Easy to use, anywhere

• Reasonable price• Fast, accurate, reliable• Variety of applications• Easy to use, anywhere

gpsOne

• Lowest cost solution• Fast, accurate, reliable• Supports App variety• Use anywhere

• Lowest cost solution• Fast, accurate, reliable• Supports App variety• Use anywhere

Peer to PeerPoints of Interest

CommercePersonal Security

Gaming E911 Services

and fulfilled by

AGPS accuracy is critical to maximizing user value….Cell-ID is simply not good enough.

AGPS accuracy is critical to maximizing user value….Cell-ID is simply not good enough.

• Gain market share• Generate revenue• Differentiation• Easy to deploy, grow

• Gain market share• Generate revenue• Differentiation• Easy to deploy, grow

Page 21: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 21

Multimedia MulticastingMultimedia Multicasting

1xEV-DO RevA Multicast TechnologyFLO™ (Forward Link Only) Multicast Technology

Unicast (Directed to One) Multicast (Directed to Many)

MediaFLOVideo Quality : QVGA, 30fps

Channel Switching Time: ~1.5 secondsPower Consumption: similar to a Voice Device

Data Channels / RSSGamecastingVideo / Audio TrafficStock TickerWeather

Page 22: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 22

Making Multimedia Mainstream:Next Generation Devices

The Portable Wireless Media Center

Page 23: Next-generation CDMA2000 devices and multimedia convergence PRESO... · 2017. 12. 8. · sharing/ uploading Music DL Video On Demand High-quality VT VoIP Heavy Messaging (Email

PAGE 23

Thank you!