Next Generation Enterprise Networks Simon Rachowski Systems Engineering Manager e-Business Networking Division

Next Generation Enterprise NetworksNext Generation Enterprise Networks

Simon RachowskiSystems Engineering Managere-Business Networking Division

2

QUESTnet 2001, Voice in Next Generation Enterprise

Agenda

Evolving Architecture of Next Generation Networks e-Business Model Alcatel’s Vision

3


Business practices continue to evolve

Business-generating applications

Customer Relationship Management

(CRM) comes to the foreground

Flexibility of working practices

New generation of workplace

performance-enhancing tools

2000+Business application

of information

2000+ e-Business

Whichever market sector we consider, the business methodology continues its improvement

4


What is happening in the Enterprise Marketplace

Forrester Research Inc.

“e-Commerce spendinge-Commerce spending worldwide (including both web-related

business-to-business and retail transactions) will reach $1.8 trillion by $1.8 trillion by 20032003, compared to $145 billion now.”

“There has been a shiftshift in the attitude of companies towards e-Commercetowards e-Commerce recently. BeforeBefore, the early investors were motivated by a pioneeringpioneering spirit, ... NowNow: there's fearfear of being "Amazon’ed".

“Converging voice and dataConverging voice and data onto a single network is the major strategy on which enterprises must embark if they are to resolveresolve the conflict between network budgetsbudgets and desired network capabilitiescapabilities”.

5


e-Business

It’s e-Business

There is NO alternative

or NO Business

6


The cost of being left behind

Miss out on simplification of day to day operations

Will not be able to leverage new applications Seamless integration of telecommuters and remote

workers Flexible IP telephony capabilities Distance learning Evolution from voice based call centers to multiple

interaction contact centers Unified messaging and many others...

Will not be future proofing your network

7


Networking evolution

Traditional

2000

Voice Network Data Network

8



Traditional

2000


IP Data Network

VoIP

Lower WAN Cost

VoFRVoATM

9


IP Telephony


Traditional

2000


VoIPIP Data Network

IP Data Network

Lower cost ofownership

Lower WAN Cost

10


Supporting e-Business

IP Telephony

Traditional

2000


VoIPIP Data Network

IP Data Network


Lower WAN Cost

IP Data Network e-BusinessOptimize your business WAP

11


Supporting e-Business

IP Telephony

Traditional

2000


VoIPIP Data Network

IP Data NetworkLower cost ofownership

Lower WAN Cost

IP Data Network

e-Business

From Convergence to e-Business

Optimize your business

12


Evolution choices

IP Telephony

Traditional

VoIP


Lower WAN Cost

e-Business

Infrastructure Overnight Transparent

Application In parallel with

Infrastructure Separated from

infrastructure


13


Application vs. infrastructureconvergence

IP TelephonyIP Telephony

TraditionalTraditional

VoIPVoIP


Lower WAN Cost

e-Businesse-Business

Infrastructure Overnight Transparent

Application In parallel with

Infrastructure Separated from

infrastructure


“…While the end result may be revolutionary all-IP infrastructure, the evolutionaryevolutionary solutions can provide a smoothersmoother transition between a traditional TDM architecture and converged IP network.”

14


Mapping needs to systems

Top 3 IT Objectives• Add new e-business

applications / systems

• Build a communications system that links the environment to e-business systems

• Provide high availability and service levels for new applications

Open network

foundation

VPN Open Communications

Suite

e-Business Applications

15


Customer e-Business Priorities

VPN

e-Business Applications

Open

Communications Suite

Open network

foundation

e-Business services

High availability open networking infrastructure

Feature rich communication software unbundled from proprietary platforms

Supported over

Enabled by

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e-Commerce

Knowledgemanagement

Enterpriseresource

management e-Communication

Network Infrastructure

LAN SwitchVoice (PBX) WAN Access

Availability

Performance Manageability

Evolution & Interoperability

Open

network foundation

e-BusinessApplications

Open Communications

Suite

The Open Network Foundation

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e-Commerce

Knowledgemanagement

Enterpriseresource

management e-Communication


LAN SwitchVoice (PBX) WAN Access

Address Management

Policy Management & Directory Server Interaction

Quality of Service

Security Network &

Service Mgt

Advanced Network Services

Open

network foundation


Open Communications

Suite

The Open Network Foundation

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Addressing e-Business

e-Commerce

Knowledgemanagement


Open Network Foundation


Open Communications

Suite

Enterpriseresource

management

e-Communication

Client Access

Address Management

Policy Mgt / Directory Interaction

Quality of Service

Security

Multicast

Network & Service Mgt

VPN

Open Communications

SuiteTelephony applications, unified communications, voice and data mobility

Communications Applications

Interaction management, contact centers portals, automated interaction

Contact Applications

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Alcatel OmniSolutions


OpenNetwork Foundation

OpenCommunications Suite


ApplicationsApplications Integration

Integration

e-Business Applicatio

ns

VPN

Open Communicatio

ns Suite

Open

network foundation

Partnering for success

Partnering for success

e-Business model

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ISDNISDN Voice ServerVoice Server

WorkgroupVoice Switch

IP Reflex

Reflex

Fax

Analog

Application ServersApplication Servers

Call center

Mobility

Unified Messaging

IPGatew

ay

BackboneLAN Switch

WorkgroupIP Voice Switch

Data

WorkgroupLAN Switch

InternetInternet

@@@@PC phone

Management

Security

Directories

Network ServersNetwork Servers


21QUESTnet 2001, Voice in Next Generation Enterprise

TheTheFoundationsFoundations

EnterpriseEnterprisevoice solutionsvoice solutions

CorporateCorporatedata solutionsdata solutions

Likely MarketplaceLikely Marketplaceadoptionadoption

Focal point of Focal point of stagestage

Combined voice & data communications19991999Adoption beganAdoption began

Stage 1

PSTN/ISDNPSTN/ISDNVoice ServerVoice Server

IP Reflex

Application ServersApplication Servers

Contact Center

Mobility

Unified Messaging

BackboneLAN Switch

IP VoiceSwitch

Data

WorkgroupLAN Switch

InternetInternet

@@@@PC phone

Management

Security

Directories

Network ServersNetwork Servers

Reflex

Fax

Analog

SMESMEMLEMLE

Alcatel evolution approach

22QUESTnet 2001, Voice in Next Generation Enterprise

User-focused performance tools20002000 Stage 2Adoption beganAdoption began






Combined voice & data communications19991999Adoption beganAdoption began

Stage 1

Feature richFeature richPC TelephonyPC Telephony

Simplified, cost effectiveSimplified, cost effectivePC TelephonyPC Telephony

SMESMEMLEMLE

Workplace& Call Centeragent

station


23


Multimedia applications accessible by all (U.C.)20012001 Stage 3Deployment

of Openness






Combined voice & data communications19991999Adoption began

Stage 1

User-focused performance tools20002000 Stage 2Adoption began

MMLLEE

SSMMEE

DECTplugware

Web surfingWeb surfing

SecuritySecurity

E-mailE-mail

IP IP telephontelephonyy

RemRemote ote workworkerer

Internet

PSTN

CTICTI

MobilitMobilityy

Mobile WorkerMobile Worker

IP telephonyIP telephony

voicevoice

Customer

datadata

Internet

Call Centeragent

OmniPCX 4400

voicevoice

datadata

Click to Click to

callcall Web ContactWeb ContactCenterCenter

Mobileworker

Remote

worker

HQ

Branch


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Supporting best e-business applications

Open architectureOpen architecture

• Independent of network infra. & topology• Platform independent• Complete set of user terminals• Available to additional developers

To build customized solutions

A unique set of componentsA unique set of components

• Communications Operating System• Media Gateway• Applications Communications Suite• Contact Center Suite• Application Business Partners• Communications Portal

Set of e-communicationapplications & platforms

Customized

e-Communication applications

Packaged

OmniPCX industry leading initiative

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Joel Conover reporting on June 26, 2000

“Alcatel’s new end-to-end solutionend-to-end solution for LAN networking and IP telephony.My conclusion: AllAll IP telephony installations should work as wellshould work as well as these.”

OmniPCX 4400 has been named Product of the YearProduct of the Year.. The award-winning

OmniPCX 4400OmniPCX 4400 has been recognized in the LAN Telephony category

to be a best of breedbest of breed Communication ServerCommunication Server of tomorrow, available today

by Team TeleconnectTeleconnect Product of the YearProduct of the Year for 2000

"We were smitten withsmitten with France-based Alcatel's ... The OmniPCX 4400OmniPCX 4400 ... It transportsIP and non-IP callsIP and non-IP calls ... but what really sold us were the practical featurespractical features"

“The product networksnetworks a company’s voice and datavoice and data system, allowing the voicevoice systemsystem access to the same powerpower available to the data system”

Report on ComNet 2000Cathleen Moore - reporting on our OmniPCX

What is being said about our OmniPCX 4400

OmniPCX4400

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Networks voice and dataNetworks voice and dataVoiceVoice system powersystem power

End-to-end solutionEnd-to-end solution All should work as wellAll should work as well

Product of the YearProduct of the Year Best of breedBest of breed

IP and non-IP callsIP and non-IP calls Practical featuresPractical features

OmniPCX 4400 receives “NetWORKS as Advertised“ award at COMNET 2001.

Delivered 100% of PBX features for Miercom tests.

“This product is a “recommend buy” by Miercom Labs” Rob Smithers, President of

Miercom

What is being said about our OmniPCX 4400

OmniPCX4400

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Referred to in total and known as ourReferred to in total and known as our

Reflex

Communication Communication Portal Portal

ManagemeManagementSuite ntSuite

Application Partner Application Partner ProgramProgram

ISDNPSTN

Contact CenterContact CenterSuiteSuite

DECTMobile

DECTRBS

Communications Operating Communications Operating SystemSystem

Media GatewayMedia Gateway

Attendant AnalogFax

WAP PC PDA

Applications Applications Communications Communications

SuiteSuite

PC-Phone

Mobility

Messaging

Packaged

Packaged & powered by Genesys

Genesys ccExpresslimits

Genesys anyplatform

Open Network FoundationOpen Network Foundation

Data IP-ReflexIP IP

devicesdevices

InternetAccess

@@

Call Servers focussed on addressingCall Servers focussed on addressing

Office Office EnterpriseEnterprise

OmniPCX component set

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OmniSolutions The Next Generation EntrepriseNetwork

Open Network Foundation

Elements of e-

Businesse Commerce

EnterpriseResource

Management e-Communication Knowledge

sharinge-Business

Applications

Client access

Open CommunicationSuite Mobilit

yDBMS

Unified Messagi

ng

Web Call

Center

fax

fax

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Next Generation Enterprise Summary

e-Businesse-Business driving next generation enterprise networks

Application and infrastructure convergence

Customers demand and expect open solutions open solutions

Alcatel has become industry recognized industry recognized as a leader in its

category

For you to be successful!

Questions?Questions?

ARCHITECTS OF AN INTERNET WORLD

Documents

Next Generation Enterprise Networks Simon Rachowski Systems Engineering Manager e-Business Networking Division