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NFC: The Evolution Continues Koichi Tagawa Chairman, NFC Forum SONY WIMA, Monaco April 21, 2011

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Page 1: NFC: The Evolution Continuesnfc-forum.org/wp-content/uploads/2013/12/NFC-The-Evolution-Contin… · 21/4/2011  · fMobile World Congress: NFC Media Coverage Growing Exponentially!

NFC: The Evolution

Continues

Koichi Tagawa

Chairman, NFC Forum

SONY

WIMA, Monaco

April 21, 2011

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2

Data transfer

between devices

Access info on-the-

move

Battery-less tags

Mobile Payment and

TicketingSecure applications in combination

with Smart Card Technology

The Harmonization of NFC

And Contactless

NFC harmonizes today's diverse

contactless technologies, enabling

current and future solutions including:

– Access control

– Consumer electronics

– Check in

– Healthcare

– Information collection and exchange

– Loyalty and coupons

– Payments

– Transport

2

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3

NFC Works in Three Modes

3

Card Emulation Peer-to-PeerReader/ Writer

Enables devices to act

like contactless cards

Works with existing contactless

infrastructure

Examples include NFC-enabled

mobile phones used for

payment and transit

Enables devices to interact

with RF tags

Example includes NFC-

enabled mobile phones used

to read “smart posters”

Enables devices to communicate

with one another

Works with existing contactless

infrastructure

Examples include connecting

NFC-enabled laptops and printers

or sharing photos between a

camera and TV

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4

Mission and Goals

The mission of the NFC Forum is to advance the

use of NFC technology by:

– Developing standards-based specifications that

ensure interoperability among devices and services

– Encouraging the development of products using NFC

Forum specifications

– Educating the market globally about NFC technology

– Ensuring that products claiming NFC capabilities

comply with NFC Forum specifications

4

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Define and Stabilize Technology

Refine Technology

Expand Ecosystem

Promote End User Usage

Support Interoperability

Enhance Technology

Support Ecosystem

2008 20112010 2012/132009

We’re Well Into The Journey

5

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6

Marketplace Situation

6

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7

Global Market Developments

Business models are coming together to launch major NFC

initiatives

– MNOs and financial service providers are collaborating

– Handset manufacturers, governments, financial service

providers, universities, and retail companies are joining forces

Transport operators are mandating use of NFC

Stadiums are implementing NFC for ticketing

NFC enables quick and secure connection handover, which is

useful for Bluetooth pairing, WiFi set up, and more

SMS check in, and many other services, increasing

Consumer acceptance and excitement are high with approval

ratings up to 85%

7

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8

0

200

400

600

800

1000

1200

1400

1600

2009 2010 2011

fMobile World Congress: NFC Media Coverage Growing Exponentially!

Recent Media Trends

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9

NFC Forum Google Hits

Awareness of NFCIncreasing Year to Year!

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2008 2009 2010

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10

Growing NFC Device Support

Leading US PC maker is including NFC in

laptops shipped to enterprise customers

Global handset/platform companies adding

NFC to smartphones in 2011

Global consumer electronics leader has

shipped 10 million reader/writers, including

NFC for PCs and TVs

Juniper Research: 1 in 6 users worldwide

will have an NFC-enabled phone by 2014

Frost & Sullivan: by 2015 NFC technology

will be the most-used solution for mobile

payment

NFC-like solutions are testing business

cases and user uptake

10

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11

NFC Forum Activities

11

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Steps to Success

12

ECOSYSTEM DEVELOPMENT

COMPLIANCE PROGRAM

SPECIFICATION DEVELOPMENT

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13

Flexible and Stable

Specifications

NFC Forum specifications form a solid base that supports all

implementations and approaches

– Global

– Universal

– Device independent

– Building blocks applicable to many verticals and use cases

The specifications enable basic interoperability

Ecosystem players are implementing them today

Can be downloaded free of charge; thousands of downloads to date

13

SPECIFICATION DEVELOPMENT

2010

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14

Specification Milestone Date

Data Exchange Format Technical Specification

NFC Data Exchange Format (NDEF) Technical Specification Adopted 24-JUL-2006

NFC Forum Tag Type Technical Specifications

NFC Forum Type 1 Tag Operation Specification Adopted 9-JUL-2007

NFC Forum Type 2 Tag Operation Specification Adopted 9-JUL-2007

NFC Forum Type 3 Tag Operation Specification Adopted 16-AUG-2007

NFC Forum Type 4 Tag Operation Specification 2.0 Adopted 18-NOV-2010

Record Type Definition Technical Specifications

NFC Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC Text Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC URI Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC Smart Poster Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC Generic Control Record Type Definition (RTD) Technical Specification Adopted 7-MAR-2008

NFC Signature Record Type Definition (RTD) Technical Specification Adopted 18-NOV-2010

Reference Application Technical Specifications

NFC Forum Connection Handover 1.2 Technical Specification Adopted 7-JUL-2010

Protocol Technical Specifications

NFC Logical Link Control Protocol (LLCP) Technical Specification Adopted 11-DEC-2009

NFC Digital Protocol Technical Specification Adopted 17-NOV-2010

NFC Activity Technical Specification Adopted 18-NOV-2010

15 Specifications Published

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COMPLIANCE PROGRAM

Q4 2010

Step #2: Certification Program

First Wave launched in December, 2010

Tests devices for compliance with NFC Forum specifications

Culmination of years of member work

Test labs in place throughout Asia (Japan, Korea, China, Taiwan),

Europe (Spain, France, Germany, UK), and the United States

Over 540 N-Mark downloads to date

15

SPECIFICATION DEVELOPMENT

2010

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Step #3: Build the Ecosystem

Liaisons formed

– GSMA

– Mobey Forum

– ETSI

– Smart Card Alliance

– EMVCo

Key to building out the

ecosystem and ensuring

interoperability

16

ECOSYSTEM DEVELOPMENT

ONGOING

COMPLIANCE PROGRAM

Q4 2010

SPECIFICATION DEVELOPMENT

2010

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Members

SPONSOR MEMBERS PRINCIPAL MEMBERS

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Members

NONPROFIT MEMBERS

IMPLEMENTER MEMBERS ASSOCIATE MEMBERS

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Membership by

Industry Segment – April 2011

19

Non-Profit, 21, 16%

Testing/Compliance, 22.5, 17%

Semiconductors, 14, 10%

Smart Card/RFID, 14, 10%Service Provider, 12.5, 9%

System Integrator, 10.5, 8%

Operator/Carrier, 7.5, 6%

Mobile Handsets, 7.5, 6%

Consumer Electronics, 7, 5%

Terminals and other devices, 6.5, 5%

Financial/Banking, 6, 4%

Other, Computing & Computer Peripherals , 6,

4%

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Why Join the NFC Forum?

Gain an in-depth understanding of how NFC works and its many applications

Influence how the technical specifications and certification program are developed and get an advance look at how the technology will evolve

Have the opportunity to certify your products and display the N-Mark on devices.

Meet other organizations that are working with NFC and jointly find new uses for the technology to create new business opportunities

Contribute your knowledge to build the infrastructure faster and more profitably

Highlight your company as “tech savvy” and consumer friendly

Create a platform to be represented at global trade shows, have speaking opportunities, and participate in meetings

20

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21

NFC Forumhttp://www.nfc-forum.org

[email protected]

We’re On Our Way

21

NFC is on solid ground…

The foundation has been

laid for enormous

growth…

We are inventing the

future!

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Specification Update

Frank Dawidowsky

SONY

Secretary, NFC Forum

April 21, 2011

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NFC Forum Architecture

23

Reader/Writer Mode

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Analogue Specifications

Digital Protocol Specification

NFC Activities Specifications

Logical Link

Control Protocol

Specification

SNEPProtocol

Bindings

NFC Forum

Type 1-4 Tag

Operation

Specifications

NDEF RTD

Reference

Applications

NFC Forum Technology

Architecture

24

Reader/Writer Mode

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Device Level

Specifications

25

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Digital Protocol Specification

Aim of specification:

– Define the “building blocks” to set up and maintain an NFC connection between two devices

How it does this:

– An implementation specification of NFCIP-1 incorporating ISO/IEC14443

– Narrows down options in the base specifications to ensure interoperability

Implementation issues:

– Typically implemented in NFC chipsets and firmware

Where it is based in the device architecture:

– Part of the RF layer and Mode Switch

26

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Digital Protocol Specification

NFC Forum Technology

Architecture

27

Reader/Writer Mode

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Activity Specification

Aim of specification:

– How to use the building blocks of the Digital Protocol

specification for particular use-cases

How it does this:

– Defines a number of profiles that define the sequence of

activities required to fulfill a set of use-cases.

– E.g., establishing a peer-to-peer connection to another NFC

device, reading NDEF data from a tag

Implementation issues:

– Possible for a device to implement proprietary profiles to support

specific use cases

Where it is based in the device architecture:

– Mode switch

28

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Digital Protocol Specification

NFC Activities Specifications

NFC Forum Technology

Architecture

29

Reader/Writer Mode

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Logical Link Control Protocol

(LLCP )

Aim of specification:

– Provide reliable peer-to-peer communication over NFC

How it does this:

– Defines a logical link control layer on top of the Digital Protocol

Specification peer-mode

– Provides support for peer-to-peer communication, connection

oriented and connectionless transport, and protocol multiplexing

Implementation issues:

– May be implemented in NFC chip sets or in software in the

device

Where it is based in the device architecture:

– Between Mode Switch and Application layer

– Applicable to Peer-to-peer mode only

30

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Digital Protocol Specification

NFC Activities Specifications

Logical Link

Control Protocol

Specification

NFC Forum Technology

Architecture

31

Reader/Writer Mode

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Tag Type Specifications

Aim of specification:

– Defines how to read NDEF messages from NFC Forum Tags

How it does this:

– Defines 4 tag types

– Defines the commands and parameters to read and write data to

tags

Implementation issues:

– An NFC Forum device is required to be able to read and write to

all tag types

Where it is based in the device architecture:

– Sits above mode switch and provides support to applications

– Applicable to Reader/Writer mode only

32

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Digital Protocol Specification

NFC Activities Specifications

NFC Forum

Type 1-4 Tag

Operation

Specifications

NFC Forum Technology

Architecture

33

Reader/Writer Mode

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Application Level

Specifications

34

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NDEF

NFC Data Exchange Format

Aim of specification:

– Provide a standard format for NFC application data

How it does this:

– Defines a message format

– Messages consist of one or more records, which may be nested

– A message may be split into multiple chunks

Implementation issues:

– NDEF messages may be up to 4GB, but are typically limited by

memory considerations (such as size of tag)

Use Cases:

– Smart Poster

– Exchange of control information (e.g., remote controls)

35

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RTD

Record Type Definition

Aim of specification:

– Provide an extensible structure for the identification of the type of data

in an NDEF message

How it does this:

– Defines a record structure and record type

– Record type identifies the semantics of the data

– Record type may be well known (defined by NFC Forum) or external

(defined by another organization)

Implementation issues:

– External type namespace is based on domain name of organization

defining the type

Use Cases:

– Well known RTDs include: Text, URI, Smart Poster, Generic Control,

and NDEF Signature

36

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Connection Handover

Aim of specification:

– Use NFC to initiate a connection on an alternative technology

How it does this:

– Defines the messages for negotiating and exchanging

configuration information for the alternative technology

Implementation issues:

– Configuration information may be defined by organizations

defining the alternative technology

Use Cases:

– Enables quick and easy pairing with Bluetooth devices

– Creates secure WiFi links

37

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What’s Coming Up

Application Documents

– Describes how to use NFC technology for a particular use case

– “Bluetooth Secure Simple Pairing using NFC”

Personal Healthcare Devices

– Specifications related to communication with personal health

care devices using NFC

Enhancing NFC

– Analogue Specification: RF properties of NFC devices

– NFC Controller Interface Specification: Logical interface to NFC

chips

– Simple NDEF Exchange Protocol Specification: Exchange of

NDEF messages over peer-to-peer

38

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NFC Forum

Certification Program

Mikko Saarisalo

Nokia

Vice Chairman, NFC Forum

21 April 2011

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31442548

NFC Forum Certification is

Good for Business

1. Brings together a set of addressable markets whose

combined size is greater than the sum of its parts.

2. Clarifies the basis upon which innovation, partnerships,

and the NFC Ecosystem will flourish.

3. Establishes confidence and credibility in the technology,

for everyone in the value chain.

40

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Certification Starts a Market

Expansion Spiral

1. The certification program increases the addressable market

– Makes global markets available to those who certify

– Enables many market segments to leverage the same underlying

technology

2. The increased addressable market attracts more investment

– Larger more ambitious projects will now have a positive return on

investment

– New entrants will emerge, increasing competition and the quality of

products.

3. New market segments and product categories will

adopt NFC

– More competitive products means wider adoption

– More competitive products means greater innovation

4. Go to #2….

41

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Certification Enables Alliances

to be Built

Reduces risk and investment associated with adopting

a new technology from a new vendor

Removes initial technical barriers, through certified

compliance to a common set of standards.

Organizations will be drawn to those companies

with a similar standards-centric strategy

Partners can focus resources on

higher-level integration, functionality

and meeting customer needs

42

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Certification Program Objectives

Deliver on the NFC brand promise of

compliance to specifications and interoperability

Build a process by which devices can be

certified to comply with the Forum’s open

standards

Promote interoperability between:

– Certified devices

– Certified devices and other products such as tags,

etc.

43

December 2010 Launch

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Approach

Questions

1. What does a device have to do in

order to be certified?

2. What needs to be certified, how

will it be certified, and how do we

track devices through the

process?

3. How and what will we test (or not

test) for compliance to

specifications and interoperability?

Solutions

Certification Policy defines

program rules and processes

Device Requirements

document defines minimum

feature set

Conformance Testing

confirms compliance to

specifications

Plugfests help manufacturers

test interoperability

44

http://www.nfc-forum.org/certification/

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Conformance Testing

Focus of Wave 1

– “Self Confirm” that device complies with NFC Forum

specifications, including but not limited to:

Digital Protocol

Activity

Tag Operation

Submit Device for Certification Test

– Conformance Test using NFC Forum-Approved test tool

45

Stimulus

Responses

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Program Features

Available only to NFC Forum members

Administered by an independent, neutral third party

Electronic, automated certification process

Approved test tools

Authorized test laboratories

Problem and issue resolution process

Escalation process

Anonymity assured

Option to list product on register of certified devices

46

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A Certified Device

NFC Forum N-Mark

47

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NFC Forum Certification Mark

48

For Supporting Materials, Packaging,

& Documentation

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Interoperability Testing

NFC Forum supports “Plugfest” events

– Scheduled multiple times throughout the year

Not required at this point

– Strongly recommended

– Could become mandatory in the future

Certification will not be denied based on the results of interoperability

testing

49

Interoperability Test Bed

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Certification Program Timetable

50

2009 2010 2011

1st Wave plus:LLCP (Peer-to Peer)

RF Analog

2nd Certification Wave(Advanced Certification)

Plugfest Plugfest Plugfest

2012

Plugfest Plugfest Plugfest

Digital ProtocolActivity

Tag Operation

1st Certification Wave

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Final Comments

As a developer who is interested in getting your

product certified, your first step should be to join

the NFC Forum

Good next steps would include:

– Review the Device Requirements Document

– Review the NFC Forum Certification Policy Document

– Participate in Testing WG activities regarding Test

Cases and Test Application SW

– Talk to Test Tool Vendors (i.e., provide sample,

familiarize yourself with tools, etc.), and/or talk to Test

Houses (see web site for list)

51

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Thank you!

52

Questions?

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NFC Smart Poster

White Paper

Shishir Gupta, ST-Ericsson

Co-Chair, NFC Forum Ecosystem

Development Working Group

April 21, 2011

53

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White Paper Overview

“How to use NFC tags and readers to create interactive experiences that benefit both consumers and businesses”

Available for download at no charge from the NFC Forum website: http://www.nfc-forum.org/resources/white_papers/

Creators represent all sectors of NFC ecosystem

Objective: to empower and encourage participants in the NFC ecosystem to embrace and implement NFC Smart Posters

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Smart PostersMarch 2011

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Audience & Approach

Potential audience includes:

– Marketing/advertising people

– Business decision makers

– Technical staff

– Consumers

High points of technology and business

benefits covered

Directions on where to obtain more details

Emphasis on examples

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What Is an NFC Smart Poster?

An object that has, affixed to or embedded

in it, one or more readable NFC tags with

NDEF messages stored in them

Each tag is read when an NFC device is

held close to it

“N-Mark” shows touchpoint

Not only a paper poster on the wall

– Billboard, garment tag, magazine page, even

a three-dimensional object

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What’s in the White Paper

Definitions

Business cases for NFC Smart Posters

Consumer motivations for use

Creating an NFC Smart Poster

Use cases

Appendices

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NFC Smart Posters In Use

NFC Smart Posters have been

deployed in many countries, for

many purposes

Early examples here in Monaco

Many mobile payment

applications

– Locations from Bangalore to Taiwan

to New York City and beyond

Educational applications

Shopping, of course!

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Consumer NFC Smart Posters

NFC Smart Posters not just for mass

production by corporations

Ingredients readily available

Consumer uses include elderly assistance,

household updates, phone numbers

needed frequently, etc.

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NFC Smart Digital Signage

High-impact extension of NFC Smart

Poster concept

Contactless reader and back-end system

used with app on consumer’s NFC device

Content tailored to individual is delivered

to LCD display and/or consumer’s NFC

device

Broad range of content possible

Vivid, compelling display

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Thank You!

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Questions?

Download the NFC Smart Poster

White Paper from http://www.nfc-

forum.org/resources/white_papers/

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Application

Documents

Frank Dawidowsky

SONY

Secretary, NFC Forum

April 21, 2011

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Application Document - Why

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NFC Technology

Application Scope

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Application Documents - What

What application documents are

– Informative technical documents

– Published by the NFC Forum

– Build on NFC Forum Specifications

– Relate to a specific application domain

– Often focused toward a vertical market

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Specification != Application Doc

Specification / RTD

– A binding contract

– Defines a solution

– Demands compliance

– Uses normative

wording

– Is the standard

– Is the way of doing

Application Document

– A mutual agreement

– Describes a solution

– Proposes best practice

– Uses informative

wording

– Related to the standard

– Is one way of doing

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Application Documents - What

What application documents are

– Informative technical documents

– Published by the NFC Forum

– Build on NFC Forum Specifications

– Relate to a specific application domain

– Often focused toward a vertical market

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My State – A Potential App Doc ?

• “My State”, developed by Lancaster University,

won third place at NFC Forum 2010 Global

Competition

– Uses NFC and Facebook to help people

socialize

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My State Facebook App