CHU'O'NG TRINH HAO T~O eo BAN

CONG TV TNHH NI-IU'Q'NGQlJVf:N ToAN TI-IANG

( 'an cir Nghf dinh -/2/20 /-//ND-C P ngay /-//()5/2() 1-1cua Chinh phu V!? qU(/I1 /1" hOQ/ dong hC111h(ll7g

do cap.

Kern theo GCN dang ky hoat d~ngban hang da cap so Oltf'QLCT-GCN

sU'a dOi, bo sung lan thet ObNgay.f':f- thang.(o narn 2016

Cong /y TNHfI Nhu'9'11g QllyJI1 Toan Thc}ng qzn' dinh vJ clurong trinh dao /(/0 eo ban "t; hoof (kJII,'t!.

kinh doah da cap.

~1. Tduh 11.1', thu tuc dao tao ~- Sal! khi k) hop dong tharn gia ban hang da cap. Nha phan phoi se dLI'C)'c tharn gi,\ khoa duo tao eo bun.Thu t~IC dang k)! nhu SCllI:

Y ('0 Don dang ky tharn gia (thee mall do Cong ty ban hanh). I)O'n dang k)1 tharn gia phai IH)p \ 6 \ ft.1

\,h()I1g Cong ty chfim nh5t la mot (0 I) ngay trurrc khi khoa dao tao b~t d,111,r: Kern thco Don la 1l19t (0 I) ban sao Churig minh nhan dan hoac 1-16 chi~u \'(1 Cie1y phcp lao d(mg

((!C~i v6i nguoi nuoc ngoai) con trong thoi han su' dung.- Nha phan ph(\i chap hanh d~y du trinh 1\1'. thu (\IC neu trcn se Cl) (en Danh sach hoc vicn do Corig I) 161',

I. TRINH TV, THt] TVC f)AO T~O VA CAP CHtJNG CHI, TIH~THANH VIr:~N

i!~if,,"N fO)

, \; I2. C~p chimg chi ~\9\2.1. Dt)i tm}'ng duo'c dp clnrng chi '\~),

Nguo! (ham gia c6 ten trang Danh sach hoc vien. neu (ham gin day du sc> gio hoc thco quy dinh se duce .~C(lIlg. ty cap Chirng chi (1<-10tao nghiep V~I ball hang da dp theo quy dinh.

2.2. Thu tuc dp chtrng chiCC)l1g 1)' cong h6 cong khai tai tru so nhirng ngu'oi dt"1 dicu ki911 V,l se duoc cap Clurng eh: dao tac, ng.hi~p \\,1

h{lIl h;ll1l~ da dp (Chung chi dao tao eo ban v0 ball h:ing da cap d(~i '-lyi CI1Lrol1g trinh dao 1',10 eo h,.\I1) t\'()l1g

vong 1:) ng:l) sau khi hoan hoan thanh khoa hoc.Chlmg chi dao rao nghicp V~Iban hang da cap duoc 11'(1 cho hoc vicn tai van phong Cong I)',

3, C~p tilt' thanh vicn .. Sau 1\h i tham gia d~y du cac bll(~i dao (~O CLI21 Cong ty \8 duoc dp ChLl'ng eh i dao U,lOC\)' ban \'0 [),'111 iJ;ll1g eLl

cap. troug vong 15 ngav Nha phan phoi se duoc cap The thanh \icn 1ll~\11g 1\1'()-i bar: h~IJlg da cap.- Ngm':l'i tharn gin ban hang da cap chi duoc thuc hi911 heat dong ban h:'tng da cap sau khi \;\ ILl' \[1n cho C<'I"

thanh vicn. khach hang khac khi duce cap The: thanh vicn.

It CHlJONG TRiNH nAo T~O CO BANPIIAN I:TONG QUAN Vf: RAN IIANG DA CAP(Th o'i !m!,ng dl,l' ki~n: 01 bu6i)

1.1. TAng quail v~ ban h~tng da dip1.1,1. l.ich SLr ball hang da cap- T~,I i rvI;' _ t Lr nh irng narn 30 cua (110 kY X X X LI~t hicn hi nh t htrc b,111 h{IIl~. t rue t icp. kh(1i \. urrng hui 11h,'1

hoa hoc KARI. REN80RD (I X87,- J 973) \ai san pharn bl~ sung dinh duong

- Nam 1940 doi rno hinh da cap ra dei gan voi Cong ry Nutriliic Products (doi ten tLI' Cong I) VitaminsCalifornia. thanh lap narn 1934). TtI' 19-+0 - 1970: Lan song thir nhat, eo khoang 30 Cong ty 11001dong- TtI' 1970 - 1990: Lan song thir hai. giai doan bung nc~- TtI' 1990: UlI1 song thir ba, VCJi S~I'ha tro cua dicn thoai va interne!- IIi9n nay: pho bi~n trcn the gioi voi nhieu bicn the khac nhau1.1.2. Khai nicm ban hang true tiep·- direct selling1.1.3. Khai nicm ban hang da cap - multilcvcl markcting

~Tiep ih] da cAp (multi-level marketing) la chicn 11I'Q'ckinh doanh trong do nha phan phoi duoc tra .

thuorig khong chi tren doanh s6 ban cua ea nhan 119ma con duce tra thirong trcn doanb sc\ ban cua nhirng .~,f,nha phpn phoi khac do ho tuyen dung. Nhirng nguai ball hang duce tuycn dung nil) diroc gqi la tu)'cn \duoi cu.i nha phan pho: tuyen dung ho. t00 ncn h9 th(~ng trri thuorig 1111i~u cap ''1I. lA. Tinb hinh ban hang da cap 0 Vi9t Nam va trcn the gioi

Q1fO trinh pluit (ricin nganh BHDC tai Vi?{ Nam- Tham nhap vao Vict Nam nr narn 1998- Dcn narn 2004: eo khoang 20 doanh nghicp- I Ii9i1 turmg kinh doanh bAt chinh. lua ciao nguoi tham gin. ban hang da cap mnng hinh anh xau trongcong chung \',,\ khong duoc xa hoi ung ho

- Nam 2004 chinh thirc duce dieu chinh boi phap 11I~r(l .uar Canh tranh. Nghi dinh I 10/20051, f)-CP)- Narn 2009: thanh I~p Hi~p hoi ban hang cia cap Vict Narn- Den n{11l1 2013: hon 100 doanh nghicp clang ky. trong do CC) hon 60 doanh ughicp hoat dong \'('yi hon

tricu nguoi tharn gia- Nam 2014: Nghi dinh 42120 14IND-CP

1.2 Cac mf hinh ban hang eta dp rrcn th~ gif,-i1.2,1 MC) hinh ban hang da cap 0- CRC ruroc phat tri0n1.2.1 Mo hinh ban hang cia cap ()-Dong Narn A

t.3 Dao (lire ngh~ nghi~p trong ban hang (la dp1.~.1 Ql1Y t~c irng xtr d6i veri nguoi tieu dung. 11::1nl1 \i hi earn: NTG khong duce phep C() de hanh vi gian lan. lira cl6i hoac gay nh,1111 lan,- Gio: thicu: K hang can yeu eau. NTCJ phai giCri thicu r5 rang. trung thuc \'0 ban than. doanh nghicp. banchAt cua S,1n pham va neu r5 muc dich cua vice chao ban san pham cho khach hang ticrn nang.- Thong tin: NTG phai cling cap thong tin dAy dLI va chinh xac vc gin ea \,1 diclI k hoan rin dung (n011 eo):dicu khoan thanh roan: chinh sach lI'n hang: bao hanh: dich vu hau mai va thoi gian giao hang. Lien quantoi hicu qua SI'I'dung san pham. NTG chi dua ra nhfrng tuycn b(\ cia DN cho phcp.- Giui d.ip: NTCi phai girii dap Il1Qi (hite m~c CLICIkhach hang \·c sun pham \3 clicll k icn giao dich 111,~teachchinh xac va de hieu: chi dua ra cac cam k0t da duoc doanh nghicp cho phcp.- Tai lieu: Tai lieu h6 tro ban hang. tai li~ll quang can \it thu tin kh6ng duoc phcp clura de thi)ng tinIT\,\Ilg tinh lira cl6i hay gay nham I~n khi mo (cl vc san pharn. chirc nang. cong dung. hinh anh hoac cue

minh hoa vc san pham. T,1i li911 ha tro ban IH1ng phai 1'0 ten. dia eh: ""I sc\ dicn thoa: lien lac cua ('()ng t:\'c'\ sf) dicn thoai cua NTG.

- Tai lieu xac nhan: NTCi khong duoc sir dung bAt ky Uli lieu xac nhan ho(ic chung thuc khong duce phcpsu' dung. sai su that, h~t hicu luc hoac kh6ng con ap dung nharn gay nharn lan cho ngurri tici: dung.- So sauh \,,\ gicrn pha: NTG khong duoc dun ra nlurng so sanh CC) th0 g{l) nhAm lan: k hong duce. trueticp ho.ic gian tiep. giern pha bat k)' doanh nghicp 11,10. 11O~ltdong k inh doanh hay san pham cua doanhnghicp khac.- I)(~i_ tra hang: NTG phai darn bao r~ng don cl(it hang hoac tAi lieu urong ll'l1g khac the hicn cii0u khoanclAi tra hang trong khoang thoi gian nhar dinh. thco quy dinh phap luat. danh cho khach hang dl hoan trulai cho khach hang khoan ticn hoac cac lo i ich cia nhan tLr khach hang. ~- Dich \ \1 bao hanh va hau mai: Cac dieu khoan YC ban hanh. chi ti0t va gioi han cua dich \ ~I h,)lI mai. ten ?\'il dia clu cua nha bao hanh, thoi gian bao hanh Vel hoai dong sua chira danh cho nguoi IllUD hang pha: ,R~duoc th0 hi~n ro trong cac tai lieu c!i kern hO(IC tai lieu khac diroc giao CLlI1g \()'i san pham. l('- Ton trong SI", rieng tu: NTCi chi duoc ticp xuc hoac di~n thoai cho Nguoi ticu dung \'cri each irng XII' hop ~I~' \il trong Ih(\i gian thich hop nharn tranh vice xam pham su' ricng tu cua Ngurri ticu dung. NTC; phai ~ngay l~lp urc chAm dir: vice ticp thi. ban hang khi duoc ycu eau boi ngm)'i ticu dung, NTC; pha: thuc hicncac buoc can thi0t o~ bao J11~t cac thong tin ea nhan do ngLr('Yi ticu dung. khach hang: ticm ni'ing hoac NTCJkhac cung cap,- Sl/ cC1Ilg bang: NTC, phai ItXlI )' den vice thi0u k inh nghicrn cua Ngurri iicu dung \,'1 khong diroc I()'i clunglong tin hoac khai thac cac thong tin \0 tu(\i tac. bcnh t0t cling nhu vice ycu kern. han ch0 \ 0 ng(')ll ngCrcua Ngum ticu dung.- Trung gian ban hang: NTG khong duoc thuyc: phuc khach hang l11L1ahang cua minh \ ('yi I) do kh{lch.?c:hang cl(, eo Ih0 duce gi3J11 gia hoac chi6t khAlI bang each gioi Ihi~L1 khach hang ticlll nang khac cho Dai t~dicn 13{\I1hang True ti6p d0 mua hang hoa tuong ur.- Giao hang: NTG phai giao hang cho khach hang dung thoi han.

" -1-·"....•. - ~:~~g.f]

! ,] ,:2 Ouy t~c irng XLI' giu'a doanh nghiep va nguoi tham gin- Tuan thu cua NTG: DN phai ycu eau NTG cua minh tuan thu cac chuan mire cua Bt) Ouy tac ung XLI'cua\lvTI)S/\, Day la oi~u k ien c1~ NTG tham gia vao mang luoi ban hang cua J)N,- Tuycn dung: DN va NTG khong duce thuc hicn cac hanh \'i gian lan. lira d6i hoac g:iy nh,1111 lan khiiicp XlIC \'Cri NTG hicn hiru hoac ticrn nang.- Thong tin kinh doanh: ON phai cung cap mor each dAy dLI \'it chinh xac cho NTCJ hicn hC1'l1hoac ticl11n{\ng CC'ICthong tin \'c co hoi ngh~ nghicp. cac quycn \a nghia \~I: khong diroc cling dp cue Ihl)ng tinkhoru, tlt0 tharn dinh hoac dua ra lura hen khonu th0 thirc hicn duoc cho NTCj licm nanu CIIU minh \,'1

••• ~ •• • 'ko', • • • '"-

khclng cluoc thong tin gian dAi vc eo hoi ban h[lng trong qua trinh tU) ell d~lng NTC;,- TI1Ll'(1ng va thu lao: DN phai thong tin bang van ban hoac qua mang inicrnct cho NTCJ \'C cac k hounlien dinh ky danh cho NTG khi ban hang. Il1UH hang \,~I chi ti0t cua C~IC khoan thu nhap. hou horig. ticnthuorig. ehi6t khAll. giao hang. huy dun hang \,,1 cite thong tin Cl) lien qUHIl khilC then thc)(l Ihw}n giCra I)N\,'1 NTC; T,lt c,l citc khoall ticn nh se du'vc thanh loall iJo,ic u.iCr lai then !lU,liVen u~e [I'll!.!.:\11' tlmc)'f1u Ill(li.... -....... .. ...- .

thich 11<.'p,- ThL! nh~p: DN va NTG khong oU'Q'c 1,1111sai I~ch Ih6ng lin vc dc khoan thu nhftp th~rc t~ hOZI': ticm!lung c1anh cho NTCi, T~t ca Ci:1Ckhoal1 thli Ilh~p ho0c k0t qll(\ ban hang pheli elm:c th()ng tin h~ng. dll1 b,in- Qunll h~: DN pheli chlly0n cho NTG hl:P ch\ng bflllg \'(tn b,in C<1cher k)' Clla C,'I hai ben ho(tc \UIl balltLrong llr khilc bao g(\m toan be) cilc thong tin e<1n Ihiet \'C Il1c\i CJllan h~ giCra NTCi \ll DN, DN phai th('1I1g

ban cho NTG cac trach nhicm phap IY. ban gAm C,) cac nghia V~I \0 giAy phcp. clang k)' \(1 \0 thuc \6i eoquan eo th~1ll quycn.- Phi: DN va NTG khong duce ycu eAu NTCI ti0111 nang tra nhirng khoan chi phi cao \',1 b:\t hop I)" nhir

phi gin nhap, phi dao t~IO. phi hO<.1I dong. phi J1lU(I cac tai lieu quang do \',1cac loai phi k hac eh: nh,)11lmuc dich gin nhap vao h~ thong ban hang cua UN. TAt en cac khoan chi phi d~ tro thanh NTCJ phai lienquan trirc ti6p (1~n gia tri tai lieu duoc sir dung d6 ball hang hoa. tuan thu quy dinh cua phap IU~l Vie:Narn trong nrng thoi ky.- Charn dut hop dong: Khi NTG yeu eau chant dut hop dong. DN phai mua lai hang hoa tAn dong cua ~NTCI khi hang hoa nay trong tinh trang eo the ball lai duoc ban g<\m ea t<li lieu khuycn mai. tai li911 h(~ tro ,~ban hang. dung C~I ban hang. dong thoi hoan tra lai roan bo S(~ ticn me) NTG da tri'1 cho UN mroc do sau C

~~khi clEi tnr chi phi quan Iy' t6i da la 10%,- L.1I'1I tru' hang hoa: ON kh6ng duoc ycu eau hay khuycn khich NTCJ hru trCr hang hoa Ye)'i S(\ ILI'<Jng km ~~

khong hop I)'; phai tlurc hien cac buoc can thi0t Ilh~m darn bao r~ng khi nhan thu lao cho dounh thu tuycn ~duoi cuu minh. NTG eo th~ iieu thu hoac ban het IlI'<;mg hang hoa dat chi ticu de nhan (i0n thll lao. ~

1,],3 Quy t~c ung XLI' giu'a cac doanh nghiep voi nhau- Nguj en (5c: C{IC DN phai irng XLI' voi nhau trcn tinh than canh tranh lanh 1ll~1I1h,

- I .oi kco: ON va NTG khong duoc 16i kco hO~IC chicu du N'fG cua DN khac,- Gicm pha: DN khong duce gicrn pha Vel cho phcp NTCl gicrn pha hill1g hoa Ct'I:I DN khac. clurong trinh

ban hang va k6 hoach tiep th] hay b~t k}' nguycn t~c nao cua DN khac

PHAN 2: PHAP LU~T Yf: BAN HANG BA CAP(Thoi hn:rng du' ki~n: 02 bu6i)2.1 Phap IIl~t v~ quan I)' hoat d<}ng ban hang da cap:2.1, I Noi dung ca ban cua Nghi dinh 42120 141N8-Cr vf ban hang da cap2, 1.2 Di~ll k icn kinh doanh then phuong thirc da cap- l.a doanh nghicp thanh I~p tai Viet Nam. eo clang k)' kinh doanh nganh ngh0 ban IC thco phuong thirc cb

C~lP

- Co \'An phap dinh lOt)' dong- I lang hou kinh doanh thco phuorig thirc da cap phu hQ'P vai no: clung ghi trong GiAy clurng nhan dangk)' doanh nghicp ho~c GiA)' clurng nhan d5u tu,.. C,) e1l'l dicu kicn kinh doanh hoac diroc cap Ciic\y chung nhan (It'l dicu k icn k inh doanh thco quy dinh 1.,'\1"

phap lufit trong tnrorig hop kinh doanh hang hoa k inh doanh CC) c1i011kicn.- K)' Cjll)' lC,li mot ugan hang thuorig mai hoat dong tai Vi~l Narn so ti0 5 t)'! dong._ CC) Quy ttlC hoat dong. Chuong trinh tra thuong. Chuong rrinh ciao tao ea ban khong trai quy dinh cuaphap lu(lt.- Thanh vicn hop danh d6i vcri cong ty hop danh. chu so hiru doanh nghicp tLI' nhan. [h,1I1h \ icn d(\i \ (')'i

cong Iy uach nhi9111 hiru han. eo dong sang lap dc\i \o'i cong Iy eo phan. ngtro: dai dicn then phap lw)t dc\ivoi cong ty trach nhicm hiru han. cong Iy C() phan phai 1,1 nhirng ea nhan clura tlrng gill' rnor trong C:1C

chirc \'~I neu trcn tai doanh nghiep ban hang da cap da hi thu h(\i CiAy chung nhan d{lIlg. k)' hoat dong ban

hung da cap. ,::;,1,1 Nhirng hang h08 khong duoc k inh doanh thco pbuong there da cap

- llang hoa thuoc Danh muc hang hoa earn kinh doanh, Danh muc hang hoa han chc k inh doanh. hang hC},1clang hi ap dung bien phap khan cap buoc phai thu ht\i. earn 1L1'l1thong hoac tarn ngung luu thong thco quvcl i11h c U, I ph {Ill Iu 0 t:

- I 1,1ng IH)<l 1,1 thuoc; trang thiC:t hi y to: cac 1()~1ithuoc thu y (bao gorn Cl-I thuoc thu ) tlHI)' san ). thuoc bao\'~ thuc v0t: hoa chat, che pham diet con trung. diet khuan dung trong linh vue gia dung \,'1 ) 1C::C~tC Ioaihoa char nguy hi~m va san ph~111 eo hoa chat nguy hiC:11l thco quy dinh cua phap luat.2, I A Trach nhicm cua doanh nghiep trong hoat dong BriDe- Cong hc~ cong khai tai tru sa V<1curig cap cac tai lieu lien quan cho ngurri tham gia.- Tlurorig xuycn giam sill va chiu trach nhicm v0 hoat dorig Cl'I(1nguci tharn gia- Bao d,11l1 chill lirong. djch V~I bao 11<:1nhhau ma: cho hc1nghoa

- Bao dam tinh trung thuc va dQ chinh xac cua cac thong tin cung cap.- Giai qllyC:t khiC:u nai cua nguoi tham gia d nguoi ticu dung.- Kh,111 trir thuc TNCN n9P vao ngan sach nha mroc.- Quan I~' ngll'ai tharn gia h~ thong thong qua The thanh vicn- Thong bao nhung hang hoa khong duoc mua 10i truoc khi ngiroi tham gin I1lUClhang.2,1,) Tr.ich nhicm cua nguo! tharn gia heat dong 131IDC- Xw11 uinh the thanh vicn khi gioi thicu. tiep thi hang hoa.- Cung u1p trung thuc d~y dLI thong tin hung hoa. doanh nghicp khi bao In), ngl\'(Ji khac.- TW1n llu: quy dinh trong Quy t~c hoat dong, Chuong uinh tr,I thurmg cua doanh nghicp.- 8t\i tlurorig thict hai cia gay ra then quy dinh cLIH phap 1L1'~t.- Cac trach nhicm khac thco quy dinh cua phap luat. ~~..re>1,1,6 Mot s(~ hanb vi vi pharn quy dinh \'0 him hang da cap s~

" .::\2.1.6.1 ('{tin doanh nghicp ban hang da cap thuc hicn nhtrng hanh vi sau day: .."~~- Yell eau nguo: muon tham gia ban hang da cap phai dZi( C0C hoac dong rnot khoan ti0n nh,lt dinh dLI'6'i:.../;hclt kS' lunh tlurc nao d~ duce quyen tham gia mang lurri ban hang da cap; <~,'- Ycu cc\u nguo: muon tham gia ban hang da cap phai rnua mot sA luong hang hoa durri hu( k)' hinh thll'~~nao cI~ duoc quyen tham gia mang Ilrai ban hang da cap:- Ycu c.iu ngurri tham gia hall hang da cap phai 1nl them mot khoan ti6n duoi hc1t k) hinh thirc nao deduce qll\0n duy tri. phat lrj0n hoac 11l()-r(mg mang lurri ban hang da cap cua minh:- I lan chC: mot each hAt hop I)' quycn phat tricn mang lutri CLW ngLI'('Yi tham gia him hang da cap duoi heltky hinh ilurc nao;- Cho ngll'o'i tham gia ban hang da dp nhan ti~n hoa hong. ti0n tlurong. Ioi ich k inb 1C:k hac nr vice cI~1d(\ngll'tYi khac tham gia ban hang da cap:- 'I'll' choi chi tra khong eo I)' do chinh dang cac khoan hoa hong. ti01l tlurcrng hay C,\C lcri ich k inh to khacma nguui (ham gia ban hang da cap eo quycn huong:- Y cu cCtu nguoi tham gia ban hang da cap phai tuycn dung rnoi hoac gia han hop d611g tharn gia ban luuigdn dp \ ()'i mot s6 luorig nh,1( dinh nguoi tham gia b,111 hang da cap de duoc qLlY~1 hll'Ullg hoa hc\ng. ti0nthm'rng hoac cac loi ich k inh t6 khac:- Ycu cnu nguai tham gia hoi nghi, hc)i thelo. kh()a cLio tzlO \'0 mQt trong C,le nt)i dung qU)' clinh t<,1iKho<ln g

Dicu 3 . Igh! d!nh nay phai 1nl ti0n h00c phi dUtyi belt k)' hinh thtre 11,10. trlr chi phi h<,rp I) cl0 Illua teli li~ud{1O t00:-- (-~p bu()C ngLr()'i lharn gia b{m he1ng cia cAp phEti tha\1l gin de h(}i nghi. h(}i lllat). khc'){l d,in tan \C L::'tC\1()idung khc)ng duclc quy eI!nh t~1i Kh()~In 8 [)i0u 3 Nghi c\inh nay:

-f _

Ycu du nguoi tharn gia hoi nghi. hQi thao. khoa ciao t00 \0 cac Jl()i clung khong duce quy dinh taiKhoan 8 Di6u 3 Ngh] dinh nay phai tra tien h00C phi can han rmrc chi phi hop I)' d0 Ih~I'C hicn hoat d()ng.ell'>:

- Thu phi cap. d6i the thanh vien theo quy dinh 10i Khoan I va Khoan 3 Di6u 21 Ngh] dinh nay e111'6i h,11k)' hinh thLI'C 11(10;- Khonu cam k0t cho nguoi tham gia ban hang cia cap tra 10i hang hoa Vc'1nhan 10i k hoan li0n da chu , encho doanh nghiep then quy dinh 10i Di0u 26 Nghi dinh nay:- Can tro nguoi tham gia ban hang da cap tru lai hang hoa thco quy dinh tai l)i011 26 Ngh] dinh nay:- Cung cap thong tin sai lech hoac gay nh~111 I~n v0 Iq'i ich cua vice tharn gia l11<:l11gItr()-i h(\I1 hang da dp. _vc tinh ch,1t. cong dung cua hang hoa, v0 hO~11 dong cua doanh nghi~p ban hang da dp elc du dt) ngll't')'i is!

khac rhum gia ban hang da cap: a 1':M- Du) tri nhi0u hon mot vi Iri k inh doanh da dp. 11<,1'pclong ban hang da cap. 111£1s(~ kinh doanh cia cap ;J C

hoac de hinh thLI'C khac urorig duong d6i vo'i cung mot nguoi tham gia ban hang da cap:- Kinh doanh theo mo hinh k im ur thap:- MULl ban hoac chuycn giao 1110ng luoi nguoi tham gia ban hang da cap cho doanh nghicp khac tnr Il'll'img ~hop 11111<\lai. hQ'P nhat hoac sap nhap doanh nghiep:- Y ClI C~\ll. xui giuc nguci tharn gia ban hang da e<1p tlurc hicn hanh vi hi earn duoc quy dinl: 10i K hoan ~

Di0u nav.2,1.6,~. CAm nguoi tham gia ban hang da cap Ih\I'C hien nhimg hanh vi sal! clay:- YClI du nguo'i ml\(~n tharn gia ban hang da cap phai tr~ m()t khoan ti011 nl1(11 dinh. ntlp ti~n li,)t coc hO,)L'phai mua ~llQI ILI'Q'ng hang hoa nhAt dinh duoi b,1t k)1 hinh thirc nao ele duoc qll) 0n tharn gi'l mnng lurr: h:lI~hang dn cap: i<~~)5.- Cung cap thong tin sai lcch hoac gay nham Inn \'0 I(,ri ich cua \i9C tharn gia ban h,\n2- da cap. t inh chfft,f< It,'

,_ I, "cong dung cua hang hoa. heat dong CLHl doanh nghicp ban hang da cap de du d6 ngll'ai khac tham ~ia hI119~\.':

, :.. ~\.) \ ~hang c1n C,I[1: " ", 0>-- 1'6 CIILI'C cac buoi hQi thao. hoi ngh]. khach hang. hc)i thao gi()-i thicu san pham. dao 1~1O III "1 kh61lg 11'(,r~~~. ,. , ,./

doanh nghicp ban hang da cap uy quyen bang van ban: '::'/;- 1.6i kco. c1\1 do. mua chuoc ngirci rham gia ban hang da cap cua doanh nghicp k hac tharn gia \'<\"m,l1lgIU'()-i cua doanh nghiep ma minh clang tham gia:- l.oi dung ChLI'C \'~1. quyen h011. dia \i X3 h()i cl0 yell cAll ngLl'cYi khac iharn giil vao mang Im)-i ban h,'lllg d:tdp hO(l-:' Ill11Clhang hoa k inh doanh thco plurong tlurc da cap.

2.2 Phap lu~t kinh doanh lien quan d~n hoat dQng ban hang da cfip:2.:2.1 Phap luat v~ quang caoVan ban phap 11I~t di2u clunh heat dong quang cao:- I u,~t ()lIang cao.- Nghi dinh 1R1/20 13/ND-CP quy dinh chi ti~t thi hanh Ill()t S(~ di011 cua I,w)t Quang cao.- Ngh] dinh 158/20 13/ND-CP v0 xCI' phat vi pham h(111h chinh trong linh \,~I'C van hoa. the 11180. du lich ,':'t

quang do,- Thc)l1g tu OR/20 13/TT-BYT huong cI~n v0 quang do tlurc ph3111 rhuoc ph ',I III vu quan I)' CL1(l 13i) :- 10,- Thong tLI' 40/20 12ITT-BTC quy dinh cap Cii,1y ;":{IC nhan n()i dung quang do thuc ph.im thuoc clurc n[lllgquan I)" cLla B\) Cong Tlurong.

- Thong Ill' 75/2011 /TT-BNNPTNT Quy dinh vc dang k)' \,[1 X~ICnlian noi dung quang do thuc phamIhu0C llnh "VC quart ly cua 80 Nong nghicp \/,1 Ph{11 tricn nong thon.2.2.2 Phap lua: v~ kinh doanh thuc pharnVan ban phap luat dieu clunh:- Lua: An loan thuc pham 2010.- Ngh] dinh 38/2012/ND-CP quy dinh chi liet thi hanh mot S(~ dicu cua LU(,lt AI1 roan thuc pharn.- Ngh] dinh 178/20 13/NO-CP quy dinh xu phat vi pharn hanh chinh vc an roan thuc pham.- Thong tu 26/2012/TT-BYT v~ cap Giay chirng nhan eo sO' du dicu k icn An loan thuc pham.- Thong ur 19/20 12ITT-BYT vc corig h6 hop quy va cong b6 phu hop quy djnh A1TP.- Tht)l1g Iu' 1512() 12/TT-8YT vc dicu kien ATTP chung trong san xuat k inh doanh thuc pham. -t- Th(lll~)ur 16/20 12/TT-BYT vt dicll k icn ATTP Irong C,1c san pham thuc ]1h,1111thuoc pl1<'\I11 vi quan 1\ .....

Ycuu H(} Y te. HU

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~A2.2.3 Phap 11I~t vc kinh doanh my phamVan ball phap lu~t dieu chinh:- LU(II <,:hat IUQ"ng san pharn. hang hoa 2007.- l.uar OWIng do 2012.- Nghi dinh 138/2008/ND-CP qlly dinh chi liel thi hanh mot S(\ dicu cua IU'.!t ch,11 11I'<,fngsun pharn. 11(1nghoa.- Nghi dinh 181/20 13/ND-CP quy dinh chi tiet thi hanh Ill()t S(~dicu cua l.u.i: Ouang C"IO.- Ngh] dinh 89/2006/NO-CP vc nhan hang hoa.- Ngh] dinh 176/20 13/ND-CP quy dinh XLI' phat vi pham hanh chinh trong linh vue y le.

- Thong Ill' s6 06120111TT-BYf v~ quan I) Ill}' pham.2.2.4 l'hap lu~1 ban \'~ quyen IQ'i ngu«i lieu dung2,2.5 Nlurng van de khac eo lien quan ../

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PU;\N 3: GI()'I THI~~lJ DOANH NGHI~:P, QlJY TAc HO~T nONG VA CHlJONG TRiNII TI{ATIIU'()NG, KIEN THU'C CO BAN Vlt 1-1(::TH()NG SAN PI-lAM CIJA CONG TY.

3.1 Glcn T~II(::U VI~~CONG TY3,1.1 M~lc ticu \'a tri0t I) kinh doanh3.2.1 Thong tin eo ban \'0 Cong tyCong I)' TNI-II-I Nhuong Quycn TOl:1n Thang ("Cong ty") duoc thanh I~p thco Cii,1y chirng nhan c.![lIlg k)'doanh nghiep s(~ 0313305659 do SO' 1<6 hoach va Dau tu TP. 11(\ Chi Minh cap 1[1n dau ngilY 15 thang ()()nam 2() 15. tru so' chinh tai s6 19 f)c\ng Xoai. Phuorig 13. Quan THIl Binh. 'JP. 11(\ Chi Minh. Cong ty hoatdong k inh doanh thco phuong thirc da cap thco (jit,y Chung nhan clang k) hoat dong b,111 IHlng da cap s(\0481QI CT-GCN do B() Cong Thuong cap ngil) 2.7./07/2015.

3.2 QUY TAC HO~T nONGThen QllY t~c heat dong cua Cong ty TNI IH Nhuong Quycn TO~1Il Thang diroc quy dinh Irong u\i li~u

Ouy l,k hoat dong aa duoc phe duyct cua Co quan eo th'~1ll quycn.

3.3 CIItJ'ONG TR1NH TRA THU'ONG

7

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Thco Clurong trinh tn'1 thuong cua Cong I)' TNt III Nhuong Quycn TO,ll1 Th~ng duoc quv dinh lrong ulili~lI Chuong trinh tra thirong cia duoc phc cluy~1 cua Cc)' quan d) Ihtllll quycn.

CHlJ'O, G TRiNH TRA TIIU'ONG TIIEO TUNG CAP B~C- Cong I) khong yeu eau b~1 bU9C nha phan ph6i phai mua hang hoa ngay khi tharn gin dl vice mua hanghoa phu thuoc \'i1O nhu eau va k ha nang cua nha phan phoi. Nghiern cam cac nha ban tro, nhan vicn Cong I:16i kco. cI~1cia \,,\ bU9C NPP phai mua san pharn cua Cong Iy khi ho moi tham gin.- Cong I)' khong khuyen khich NPP mua s6 11H,)'ng lon helng hoa de diroc huong cac khoan hoa h(\ng cuaCong I.'

- Khach hang sau khi InY thanh NPP CLICl Cong Iy se duce mua san ph5111 thco gia uu dai danh cho NPP deticu c11111ghoac ban lai a mire gia khong cao hon nurc gift ball le Illfl cong I) quy dinh

3.4 J«(.~N THlJ'C eo BAN VIt HI~TH()NG SAN PHAM CUA CONG TV, iJl(1iai 1l1i~u h(; thong sari phAm do Cong ty cuug cap cia diroc clang k) \6i Co quan eo IIHII11 quycn thco lE

Danh 1ll~IC san pharn kinh doanh ihco plurorig tlurc da cap. 'I'll) thco iinh hinh k inh doanh. (,C)!1g I) Cl') Ih0 N(b(\ sling 111<)1S(~san pham thco nhu eau th] truong. cac san pharn mo i se duoc Cong ty cling cap cac Ih()ng ~

otin kern then. l lien tai Cong ty kinh doanh cac san pham chi tiet nhu SHlI: ~

."\.4. t Vicn toi den Hang Sam Phuc Nguyen- C()nf!, dung: Giup tang cuong th~ trang. tang cirong kha nang mien dich eo the. Giup phong chong 0.\:-

hoa. giarn 1110 mEW va ha tro phong ngira va .\0' \'Ll'a dong mach. giup on dinh huyc: ap.- Oai t n)'ng sit, dung: Ph~1 nir eo thai va Ire cm duo: J2 lu6i dn tharn khan ). kicn hac :)1 truoc kh: dung- Iltdl'llg dfin su' dung: Uong sau bira an I gio . U(\ng 2 \jen/Jan x 2 l:1n/ng~ly.

Ch tty: San plidm na; klu)ng phai la /17116c va khong CC) tac dllng thav /Iu! thuoc chitu beuh.XII~t xrr: Vic;t Nam.

\"?-'~J.4.2 Cuo J-I~ng sam linh chi. ..J':!>

-. ", tr ~

- Cr.ng dung: Bi) duorig. boi ba sire khoc, tang cirong thc I~I'C.cai ihicn h001 d(lIlg tri n"IO. gi,1111 me: m.» .. ,.<nt)i (m,l'ng sii' dung: Tre cm (tLI' 8 den duoi 15 tll(\i) dung b~ng I/~ Ji0u liroug (;[1(1 nguoi km. nCIl ph'I~';~i

loang 1\'Ll'cYc khi dung. Nguoi ur 15 tu(~i tro len: ngay uong 2-3 \,1n. 11l(~i 1,1n dung I muong (::2 gam ). PIW vcne!' mang tha: khong ncn clung. ~- 11tJ'()'llgdfin si'!' dung: DLlI1g uong ngay hO(IC uong vrri 1lL1'()-clanh hoac ruroc nong. ncu rhich ng\lt l't) thl:cho them 111:)tong hoac chat lam ngot khac Ill)' thich.

(,1111.\': SOI1ph am nay khong phai la /17116c VCI khong C() lac dung {hay {hJ Ihll(;e chiia bcnh.- Xufit XlI': Han Quoc3,4.3 'IJ'()'C 116ng Hfmg Sarn.- Con.,:. dung: [30i bc\ sire khoc. tang cuong the lire- Di\i !I'Q'ng sit' dung: Ngurr: ur J4 tllt~i tro lcn: ng~ly uong J-2 1011. Trc C111 (1t'1' X den durri l-l ILI()i) c!llll!l-h~ng I/., li~ll ILI'(!,ngCl:IH nguoi 1611.ncn pha loiing turoc khi dung. Ph~1 nir munj; thai khong ncn dung.

- Hll'fl'llg elfin su' dung: Dung uong ngay. Moi ng{IY 116ng nr 1-2 Ion. Trc cm ncn pha loang trmrc khi

d 1~lI1g.

('/11/.1": ,\'(;11 phdm nay khc5l7g phai la 117II(;C va kh(JI7,'2, eo tac dung thav 117(:'Ihl/(je ell/hi benh.- X!1i1~XlI': II{m Ouoc3.4.4 r\ldrc u6ng trai cay Phuc hall nr.- Cr.nr: dung: Khr.ng eo

--I

- nAi t!l'Q'n~ SII' dung: Nguoi nr 14 tLI(~i tro' lcn: ng<lY w\ng 1-2 Ion, Trc cm (tLI' R den duo i 1t-j tuoi) dLIl1[,

bang 1/, li011luong cua nguo! Ion. ncn pha loang trurrc khi cl un g. Phu nlr mang thai khong ncn dung.- Ihl'{}'n~ elfin su' dung: Dung true tiep, ngon hem khi uong lanh. pha loang \6'i ruroc da. n011thich ng(.)teo th~ cho them duong hoac chAt lam ngot khac.

Chu )': SL~11 pham nay khong phai la thuoc va khong eo tac dung thay th0 thll(\C clnra hcnh.- xufi~ xu': lIan Quoc3.4,5 NII'cJ'elIi\ng dong tn'w~ h:.•thao.- Conr; th.•n~~: 11(~ib6 sire khoc. tang cuong the lire.- uAi lm.rng sit' dung: Nguoi nr 14 tu(~i tro lcn Vel nguoi km: ng~IYuong 1 -2 chai. Trc ern (Ill' R d0n cI(JI('ri14 tuoi) dung bang V2 li~u luong cua ngollri 16'11. ncn pha I08ng truoc khi dung. Ph~1 nir mang thai khongncn d ung.- Hll'cmg dfin su' dung: Dung uong ngay. Moi I1g,lY uorig tlr 1-2 chai. Trc cm ncn pha loang truce khi :~clung, \

'~NCIIlI,l": Stir! phdm nay kliong phai la Ih1l(5c vii khr5I7,'J, C() t ac dllng /h01' /17(; //7//(5c c!71I'(/ bcnh. N

- XIIAt XI'I': Han QU(\c.1.4.6 I\lI:~OGASTRODIA,- Con~, dung: Khong eo- Huonj; elfin str dung: Dung true tiep- Huong elfin bao quan: Bao quan noi kho )'(10. thoang mat

Xufit xtr: 11(111 Quoc3.4.7 I<I:~OHONG SAM flAN QUOC (saponin: 69,98p/g),- Cong dung: 11(~ib6 SLI'C khoc, tang cuong th6 luc (San pham nay khong phai 1,1 thuoc \'<'1 k hong eo racdung thay th~ thuoc chira benh).- ni)i ttrQ'ng sil' dung: Nguoi ur 8 tu6i tro' lcn, phu nir mang thai khong ncn dung.- Hm'rng <fan sil' dung: Dung an ngay. Ngay ngam 2-3 vicn- Iltl'd'ag ctfin ban quan: Bao quan 1l00i k ho rao. ihoang milt

XlIfit x 1'1': l lan QU()C;J:.3.4.8 '101 DEN LEN MEN TI/NHlf~N B-GOLD, ~~- , ..-_•...- Cong dung: Giup an ngon mieng, h6 trq t icu hoa thirc an. tang cuorig sue de khang. giam cholesterol."xo dmg dong mach. bao V9 tim mach.- nf>j tllvng si., dung: Ngurri giam sire c10 khang : Ngll'bi t11l1'ang xuycn ti0p xuc \ ('ri moi tnl'cmg doe haiC(\ ngll~ eo nhicrn cac goc tu do; Nguoi cao huy6t ap. cholesterol cao- Iltl'o'ng dfin sit' dung: 86e vo. an rep toi true t icp: l larn lurmg 5-1 Og/ngay tuong duong \('ri 2-5 kptoi'nf.!.,h- H~-r(;ng elfin bao quan: Bao quan noi kho rao. tranh ,111hnang true ticp.

XIIAt xtr: Vier Nam3.4,9 NlJ'OC YltN CAN GIO PHUC NGlJYf~N (t& y~n qua chung dt 70%)- COnl1, dung san pharn: Giup giai khat. tang cuong sinh I~I'C.

- nili urong si'!' dung: Trc cm tren 2 tuoi \,,1ngurri km .., Ihl'(~'ngdan SI'!, dt.lllg: lAc nhc truce khi lI(\ng. Ngon hon khi u(\ng lanh.- 1f1J'(~'ng dan bao quan: Nhict c!() thuorig. tai 1100i kho rao. thoang mat- XlI~1 x 1'1': Vi9t Nam

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PIIAN ·:1·:cAc KY NANG ca BAN THl/C HII:~NRAN HANG HA CAP4.1 Hi~1I hi~t v~ him hang da cAp

4.2 H iJu hi~t v~ san phfim4.3 QlI~111 h~ khach hang4.4 Cac hinh thirc marketing eo' ban4.5 Nguyen t~c ban hang4.6 Dlly t r] h~ tllimg

C{)NG TY TNHH NH(J(J

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VAN TJHJYf~N