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Innovation with the user in mind
Nick Geurds
Business Development Manager
Intel's Vision
This decade we will create and extend computing technology
to connect and enrich the lives of every person on earth
If the Internet were a movie we’d still be in the opening credits…
…but this is only just the beginning
7.9 ZB in 2015
2 Days > dawn of civilization to 2003
750 Million Photos uploaded to Facebook in 2 days
966PB Stored in US manufacturing (2009)
209 Billion RFID tags sale in 2021: from 12 billion in 2011
200+TB A boy’s 240’000 hours by a MIT Media Lab geek
200PB Storage of a Smart City project in China
$800B in personal location data within 10 years
$300B /year
US healthcare saving from Big Data
$32+B Acquisitions by 4 big players since 2010
“Every two days, we create as much information as we did from the dawn of
civilization up until 2003” - Eric Schmidt, former Google CEO
Tectonic Shifts
Pursuing Moore’s Law - We have surpassed technical and economic boundaries, opening the door to pervasive compute and communications
Tectonic shift: phrase, meaning - dramatic
structural change, or earth changing transformation
Pervasive compute & communications is driving four technology led “tectonic shifts”
1. The Internet of Things
…truly transformational, driving not just
efficiency but business model innovation
From simple data gathering to analyzing to context awareness
and eventually pro-active decision making
Point of Sale
Digital Security Surveillance
In-Vehicle Infotainment
Sensors
IP Services
Defense Home Automation
Digital Signage
Portable Medical
Gaming
Printers
Medical Imaging
Transportation
Robotics
Factory Automation
Enterprise Security
Industrial PC
Thin Client
~$2 Trillion
Intelligent Systems
market by 2015*
> 15 Billion
Connected
Devices by 2015
IP Cameras
Residential Gateway
Test and Measurement
Utilities Control
Energy Management
ATM Network Appliances
Wireless Infrastructure
Aerospace Kiosks Enterprise VoIP
Routing and Switching
* IDC – Intelligent Systems: The Next Big Opportunity
The Age of Intelligent
Systems
Transforming the Customer and Vendor Experience Other names and brands may be claimed as the property of others.
HD Camera 1080p
LCD touch
enabled 46”
Connected
Gaming
Gifting
Social Media
Video Commercials
Nutritional Info
Smartphone aware
Circa 1960
Circa 1990
Today
Pepsi is transforming the soda vending machine into an interactive, state-of-the-art, must-see experience!
2. Cloud Computing – rise of “as a Service”
Cloud Challenges: Managing Growth, Improving Agility,
Gaining Efficiencies, Avoiding Lock-In
Private Clouds, Public Clouds, Hybrid Clouds –
delivering services to billions of connected devices
15B connected devices by 20153
>3B connected users by 20151
Up to 2X or $27B5
in additional data center power costs by 2015
>11X
increase in mobile data traffic by 20154
2X growth in information every two years2
Private Public
3. Big Data – Volume, Velocity, Variety, Value
Time
Vo
lum
e Data Growth Unstructured
data
Structured
data
HDD capacity manufactured in 1995 20 PB = 39,000 PB =
226,000 PB =
Unstructured data in 2011
Forecast unstructured data by 2015
Companies will
need to deal
with 50x more
data by 2020
Business Analytics will be a Competitive
Differentiator
Big Corporate data + Big Web Data + Big Sensor Data
provides a potential gold mine that can be mined for value
Impact on Business Analytics
Key Challenges:
1. Explosive Data Growth “How can I store the volume whilst managing growth?”
2. Real-time Analysis “How can I process the data quickly enough?”
3. Democratization of Analytics “How can I get the information to those who need it?”
How Are You Going Deal with 50x Data Growth by 2020
in an Affordable Way?
…a shift towards User Driven Innovation
Intel’s Role in Big Data
Emerging Solutions deliver Speed, Scale and Value
Software HANA Open source (NoSQL)
In Memory DB, Hadoop
Analytics: hours to
seconds
Compute Multi-core,
Many-core
Performance,
Standard, Open.
Storage Distributed,
Intelligent Scale Out
Expensive SAN
alternative
NV Memory
(SSD) SATA/SAS > PCIe >
NVM in memory Through-put. New
app architecture
Network, Fabric 10GbE – 40GbE. HPC fabric.
Software Defined Networks
High-speed distributed
architectures
4. The User Experience
Ultrabook/Convertibles
Desktop PCs
Smartphones Smart TV
Perceptual
Embedded
Tablets
It’s what we make possible that
brings the user experience to life!
Touch
But what does this mean for business?
Mobile
Consumer
Service
Provider
Supplier
Mobile Workforce Data Center
Digital
Offices
Customers
Outsourcer
Factory / Warehouse Services On Demand
Workforce innovation
Faster time to Market
Competitive Advantage
New Business Growth
New Services
A Time of Change and Challenge for Business…
Energy Efficiency
Trust & security
User Experience Connectivity Data
Management & Automation
>1 Zetabyte Internet Traffic3
>15 Bn Connected Devices2
Energy
Transport
Retail
Healthcare New
Business +
Usage Models …by 2015
13
>1 Bn More Netizen’s1
Big Challenges
1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015
Smart Cities
Finance
New Horizons, New Challenges
Cisco and Intel innovate together in Big data, User Experience and Connectivity