niconico Chokaigi 2020 - site.nicovideo.jpExhibitors Questionnaire Results 8 Repeater Exhiditions 50%, and 14% exhibitors were 6th times or more! times of exhibits Reason of exhibits

DWANGO Co.,Ltd.

niconico Chokaigi 2020Exhibit Proposal

Please note that the contract is only in Japanese.If you would like to apply, please contact us through agency.

ver. 8/31/2019

© Dwango Co., Ltd.

×

1

niconico Chokaigi 2020 overview

niconico Chokaigi 2020 and Tokaigi: Game Party Japan 2020 overview

Date：April 18,2020(Sat) 10:00-18:00April 19,2020(Sun) 10:00-17:00

Venue：Makuhari Messe Halls 1-11 and Event HallSponsor：niconico Chokaigi Executive CommitteeOfficial website：http://www.chokaigi.jp/

“niconico Chokaigi 2020” will hold jointly with ”Tokaigi: Game Party Japan 2020”

※ Please be aware that there might be some small changes in the plan.

“Chokaigi” focuses on experience and sharing Japanese internet cultures, motivation of visitors are performers and experience booth.“Tokaigi” focuses on video games, visitors are mainly male and video game players.Not to mention, the internet and video games have a high affinity. In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events!

© Dwango Co., Ltd. 3

Chokaigi offers you a chance to experience a variety of popular niconico content (ex: Sang it, Danced it, Anime, Games, Cooking, etc.) live and in person. This event serves as a platform for Japanese subculture; you will find people of all backgrounds -stretching from politics to entertainment to science and technology - coming together to laugh, sing, dance, and simply have fun!

What is niconico Chokaigi?

Online × Offline Digital × Analog Tradition × Tech. UGC × Company


168,248

2012 2013 2014 2015 2016 2017 2018 2019

Number of Onsite Visitors

92,384 103,561 124,966 151,115 152,561 154,601 161,277 168,248

year-to-yearcomparison

-- ＋11,177 ＋21,405 ＋26,149 ＋1,446 ＋2,040 +6,676 +6,971

Live Broadcast Viewers (Online)

3,470,766 5,094,944 7,864,158 7,940,495 5,548,583 5,059,967 6,121,170 6,663,612

year-to-yearcomparison

-- ＋1,624,178 ＋2,769,214 ＋344,517 -2,391,912 -488,616 ＋1,061,203 ＋542,442

■会場来場者数推移

※ Compared to last year:+6,971

※ Compared to last year:+542,442

■ Onsite Visitors:

■ Live Broadcast (Online) Viewers:

6,663,612

Chokaigi 2019 set a new record for number of visitors.Live broadcast Viewers increased by more than 500k in comparison with the last year！

103,561

168,248

124,966

151,115

152,561

92,384

154,601

161,277

reflecting a 8 year consecutive increase

※2012 includes 28,265 Free visitors

niconico chokaigi 2019 results

※from 2012 to 2014, Including niconico Cho Party Event


Onsite Visitors

Live Broadcast Viewers（Online）▼TOP10 Pref.

Pref. ％

Tokyo 29%

Chiba 18%

Kanagawa 14%

Saitama 12%

Ibaraki 4%

Aichi 3%

Tochigi 2%

Shizuoka 2%

Osaka 2%

Hyogo 1%

都道府県％

Tokyo 15%

Kanagawa 7%

Hokkaido 6%

Saitama 6%

Osaka 5%

Chiba 5%

Aichi 5%

Hyogo 3%

Fukuoka 3%

Shizuoka 3%

中部17%

※小数点以下で四捨五入をしているため実績数値の合計が100％とならない場合があります。

Visitor Statistics

Male

Female

10~19

20~2930~39

40~49

50~59

60~ 1%

13~15 4%6~12 2%

16~18

19~22

23~29

30~39

40~49

50~59

Male

Female

▼TOP10 Pref.

Gender AgeRegion

Kanto

Kanto

Chubu

Chubu

Kansai

RegionChugoku/Shikoku

Kyushu/Okinawa

Hokkaido/Tohoku

Kansai

Chugoku/Shikoku 1%Kyushu/Okinawa 1%

Hokkaido/Tohoku

Gender Age


During niconico Chokaigi 2019 we had 20 Sponsors like NTT, 53 Exhibits and 138 Companies that cooperated with us!It has became a great success thanks to the support we received from Ministry of Internal Affairs and Communications (MIC), Ministry of Agriculture, Forestry and Fisheries (MAFF), Ministry of Defense (MOD), Agency for Cultural Affairs, Chiba Prefecture, Chiba City Japan Net Creators Association (JNCA).The continuation of Chokabuki was broadcasted on NTT, we also had a booth filled with cars by Suzuki Automobile Corporation during "Sang it" stage and many other amazing attractions!

Special Sponsor: NTTSpecial Sponsor : SuzukiAutomobile Corporation Sponsor: Japan Airlines CO., LTD.

Special Sponsor :NHN PlayArtCorporation

Food Court Booth Sponsor:NISSIN FOODS HOLDINGS CO., LTD

Vocaloid DJ Sponsor:tobu top tours co. ltd

●Sponsors：20 companies ●Exhibits：53 companies

●Cooperation：17 companies●Supports：4 Authorities/1 Prefecture/1 City/1 Societies

Supports/Exhibitors, Associations

Musical Performance Booth Sponsor:Daiwa Securities Co. Ltd.

Cho Nicoradi Booth Sponsor:Sapporo Breweries Ltd.

© Dwango Co., Ltd.

“niconico Chokaigi 2019” Photos

7

© Dwango Co., Ltd.

First time 50%

2nd time 18%

3rd time 8%

4th time 10%

5th time 0%

6th time or more 14%

Exhibitors Questionnaire Results

8

Repeater Exhiditions 50%,and 14% exhibitors were 6th times or more!

●times of exhibits

●Reason of exhibits【multiple answer allowed】

1st50％

2nd

18％

6th

14％

3rd8％

4th10％

0 5 10 15 20 25 30

1. もともとイベント自体に興味があるから

2. 来場者層がニーズに合っているから

3. ニコニコ動画に興味があるから

4. 商品のプロモーションタイミングが合致したから

5. 過去出展した際効果がみられたから

※Based on answers received.

interested in the event

visitors are interested in our products

interested in niconico douga service

Timely for their products promotion

Previous exhibits seems effective

© Dwango Co., Ltd.

Exhibitors Questionnaire Results

9

※出展企業様のアンケートデータを元に集計しております。

1. Very satisfied 37%

2. Satisfied 55%

3. Neither 8%

4. Discontent 0%

5. Very Discontent 0%

1. Very satisfied 32%

2. Satisfied 54%

3. Neither 8%

4. Discontent 6%

5. Very Discontent 0%

● Satisfaction of Exhibitors

●About booth visitor’s attributes

Level of satisfaction of Exhibitors is 92％（last time - 90％),and Booth Visitor’s satisfaction is 86%!

Getting better year by year.

92% are satisfied!

86％ are satisfied!

Verysatisfied

Satisfied

Verysatisfied

Satisfied

75%

80%

85%

90%

95%

2017年 2018年 2019年

出展満足度推移

50%

60%

70%

80%

90%

2017年 2018年 2019年

ブース来場数・属性満足度推移

Satisfaction of Exhibitors

Satisfaction of Booth Visitors

© Dwango Co., Ltd.

Comments from Exhibitors

10

Types of

exhibitor

comments

Entertainment Visitors actively participate in events, its fun!

Entertainment I feel the direct power of niconico chokaigi!

Manufacturer Unlike general exhibitions, not only users but us exhibitors enjoying, I feel fun from a different perspective.

Manufacturer Thank you, we could done good exhibits!

ManufacturerThrough niconico broadcasting which subject on exhibitors, we have interact other exhibitors.and we have many visitors all day, its good!

Manufacturer Very good, I want to exhibit next year!

Manufacturer I feel so lively events!

Food & Beverage Very hot events!

Food & Beverage This events completely beyond my imagination

Food & BeverageThe visitors were unique and we exhibitors enjoyed so!

Association Excellent event!

AssociationVisitors of our booth increase every times.I‘m glad to said by customer, “I came to this booth last year!”

We got a lot of comments from our Exhibitors

※Based on answers received.

© Dwango Co., Ltd.

“Tokaigi: Game party Japan” Overview

■会場来場者属性

Female32％

Male68％

10-1929％

20-2936％

30-3919％

40-4912％

over504％

2019 Number of Onsite Visitors

84,124

2019 Number ofLive Broadcast (Online) Viewers※

4,594,714

開催以降5年連続増加!

In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events!

※includes niconico、OPENREC.tv,YouTube Live,DOUYU

11

Number of Onsite VisitorsAge of Visitors

a 7 year consecutive

increase

© Dwango Co., Ltd.

“Tokaigi: Game party Japan” Overview

12

E-sports competition/let’s play/game music live/game cosplay/analog games etc,

Various booth and live performances!

© Dwango Co., Ltd.

“Tokaigi: Game party Japan” Photos

13

© Dwango Co., Ltd.

Exhibit Plans

15

PlanPrice in

Japanese yen (without tax)

Live Broadcast

implementation

Content restrictions

Wall’s height

Form

Exposure

Special website

GuidebookVenue

entrance sign

Special Exhibitors

360m²

270m²

¥12,000,000¥9,000,000

Yes

Stage Events allowed

6.0m

separate

FooterLogo

appearance

Logo appeara

nce

Logo appearance

180m²

144m²

¥6,000,000¥4,800,000

adjoin

108m²

81m²

¥3,600,000¥2,700,000

4.5m

General Exhibitors

54m²

36m²

27m²

¥1,800,000¥1,200,000

¥900,000

Events allowed

※１

3.0mFooterLogo

appearance

Company name appeara

nce

-

18m²9m²

¥600,000¥300,000

NoGoods Sale/Exhibit only

※1 Stage raising and any other floor changes are prohibited.

※￥ is a Japanese yen sign.

※Please contact us If you wish for a bigger area than 360m².※Please be aware that there might be some small changes in the plan.

© Dwango Co., Ltd.

Exhibitors Area

16

Chokaigi: Hall 4,5,6 Tokaigi: Hall 9,10

●幕張メッセ全体図

●Chokaigi 2019 Hall 4,5,6 Booth Map

ChokaigiExhibitors Area

※Please be aware that there might be some small changes in the plan.

ユーザー導線ユーザー導線

ユーザー導線

TokaigiExhibitors Area

● Chokaigi 2019 Hall 9,10 Booth Map

【Tokaigi Exhibitors Area】

※Please be aware that there might be some changes in the plan.

© Dwango Co., Ltd.

Local Government

Exhibit Category

17

Foods, Local Governments and Vtuber Booth are put together.Efficiently gather visitors with the same attributes.

Chokaigi 2019 Exhibition Area MAP


Vtuber Area in 2019

Foods Vtuber

© Dwango Co., Ltd.

About Live Broadcast/Events

18

Live Broadcasts are possible with more than 27m² space and Stage Events with 81m².We will Live Stream for Free Stages bigger than 108m².

In case of 108m² large display

Official Live Broadcast Stream Fee

Free

Performance criteria Chokaigi First day/Second day – sponsoring two programs (one program per day)

Time limit for application Dec. 12, 2019m until JST 3:00 PM.

※We will Live Stream your performance without editing your sound or image.

More than 27m² More than 81m² More than 108m²

●Official Live Broadcast（Stream only）

●Stage Event●Event/Live Broadcast

Inside-Booth Events/Live Broadcast OK!

Raised-floor Stage/Live Broadcast OK! ※ Image is for suggestion only.

Free Stream OK!

※We can provide any equipment needed for Channel Live Broadcast (Free).※Please be aware that there might be some small changes in the plan.

© Dwango Co., Ltd.

Special Plan for Exhibitors

19

We are considering a special promotions for our Exhibitors.We are also thinking about organizing the Greeting Event & publishing

the Official Guidebook.

※Pictures are just the idea, changes will be made later.※Please be aware that there might be some small changes in the plan.

We are considering aspecial promotions for Exhibitors

We can place the booth’s name and its description.

※ Only mascot costume are possible.

It is possible to display the food available at the event!

Booths will bepresented by our mascots!

●Beforehand promotion

●Greeting Event

●Official Guidebook

© Dwango Co., Ltd.

How to Apply

21

●1st application time：Sep. 2(Mon)15:00 ~ Nov. 1(Fri)15:00

●2nd application time ：Nov.1(Fri)15:00 ~ Dec.18(Wed)15:00

Fill in the application and send us a scan.

We will contact you if there are no problems with the application. ※

Please note that the original copy must be delivered before deadline.

Application steps

■1st application benefits：You will be first to choose your booth’s location.

※Important points about the applicationWe will read your application carefully and decide whether we are interested in your offer. We will contact you about our decision. Please note that your application may be declined.

【Booth assignment】Please check the rules below on booth assignment.There will be a lottery between the companies from the same category.

１．Companies that have applied during 1st application period in the past. ※２．Companies that have applied during 1st application period.３．Companies that have applied during 2nd application period.

（Booth will be assigned by lottery among companies of the same category）

※Companies with past records - Companies that have taken part in the previous editions of Chokaigi or Tokaigi.※Please wait for more details.※Please be aware that there might be some small changes in the plan.

© Dwango Co., Ltd.

Attention Points

22

◆About Booths

・The price for booth does not include any decorations, electrical construction costs etc. It is a price for the space only.

・The booth size is 3m x 3m.

・Such places as stock, resting room, toilet are shared by all Exhibitors.

(In case you would like a private room, there is an option of paid conference space).

・Selling, distribution, display and any other actions must be inside the booth space. Make sure to leave the corridor space open.

・Live Broadcasts are possible with more than 27m² space, but please note that stage raising and any other floor changes are prohibited

if the space is smaller than 54m².

・Please contact us if you wish for a joint booth.

◆About Volume Limits

・The sound exposure limit at the booths is 80dB. Please be careful with acoustic musical instruments.

・Please make sure to put the speakers within your booth space.

・Be careful not to break the rules or we can make a decision to cancel your event.

◆About Electric capacity・Construction expense

・The management will take care of water supply and drainage, electricity supply installation etc.

・Electricity construction costs: 1.0kw or less – 10,000 yen (without tax), 1.01kw-1.0kw each – 10,000 yen (without tax).

・Electricity usage cost is 2,000 yen (without tax) /1.0kw. Price may change.

◆About Payment

・Payment deadline for booth space is May. Please note that we may ask for the advance payment.

・Payment deadline for all facilities is June.

・Payment can only be made through bank transfer.

◆Cancellation Fee

・If you decide to cancel your booth space, please be sure to read the rules below.

We will ask you to pay the cancellation fee within 30 days.

Cancellation fee: If applied before 31st January : 50% of booth price／ after 1st February 2019: 100% of booth price

Please apply after reading the regulations.Please feel free to ask any questions.

© Dwango Co., Ltd.

After Applying (Please note that there may be some changes)

23

［At the beginning of February］Explanatory meeting for participants・Booth assignment

Attendants：Exhibitors, Agencies

Details：Greeting, Introducing necessary information for Exhibitors.

［At the beginning of March］Explanatory meeting for participants

Attendants：Construction Companies, Field Manager

Details：The meeting will be about the management of the event.

We will also talk about the additional costs of booths. Participation of Exhibitors is not necessary.

Em

pla

cem

ent

・Constru

ctio

n

nic

onic

oChokaig

i

20

20

２０

１９te

rm

Require

d d

ocum

ents

Deadlin

e

Issue a

n in

voic

e o

f Exhib

it

Disb

andin

g o

f Sta

ff Offic

e,

Issue a

n in

voic

e o

f Exhib

it

Expla

nato

ry m

eetin

g fo

r partic

ipants

Website

for e

xhib

itors o

pen.

Expla

nato

ry m

eetin

g fo

r Exhib

itors, b

ooth

ass

ignm

ent

Sendin

g E

xhib

itors

pass

,vehic

lelic

ense

etc

.

Revealin

g C

hokaig

iin

form

atio

n to

the p

ublic

Paym

ent d

eadlin

e

Incid

enta

l expense

s, paym

ent d

eadlin

e2020

January February March April May June

The end of JuneThe end of April The end of May


© Dwango Co., Ltd.

Foundation Construction Prices（reference）

24

※1小間の寸法は、間口2,970mm×奥行2,970mm×高さ2,700mmです。(パネルの芯々寸法)

The following application will be accepted together with other documents.All details will be presented in Exhibitors Guidebook.

[Standard equipment]27m² booth price ¥380,000 （without tax）

9m² booth price ¥160,000（without tax）

Item Specification 9m² 18m² 27m²

Price (without tax) ¥160,000 ¥270,000 ¥380,000

Construction Octanorm／Parapet

Company name plate

W1,800×H300 1

FloorPunch carpet

(standard color／gray：NJ-5)

Table W1,800×Ｄ450 1 2 3

Folding chair ２ 4 6

Fluorescent lamp 40W １ 2 3

Power capacity trunk line 100V／1.0kW 100V／1.0kW 100V／2.0kW

Consent 100V1

(max 1.0kW)2

(max 1.0kW)3

(max２.0kW)

18m² booth price ¥270,000 （without tax）


© Dwango Co., Ltd.

Foundation Construction Package for 36㎡ booth

25

36㎡ Standard equipment package ¥1,000,000 （without tax）

Standard equipment package for 36㎡ booth 【NEW！】


© Dwango Co., Ltd.

Foundation Construction Package for 81㎡ booth

26

Standard equipment package package for 81㎡ booth

81㎡ Standard equipment package ¥3,000,000（without tax）

【NEW！】


© Dwango Co., Ltd.

Foundation Construction Package（summary）

27

[81㎡ Foundation Construction package ]

item spec 81㎡

Price(without tax) ¥3,000,000

Foundation Construction Octanorm/Parapet/Truss construction

Booth Sign W1,800×H300 1

Flooring Punch carpet(color/gray：NJ-5)

Table W1,800×Ｄ450 2

Folding chair 6

hunger rack/ hungers 1 set

Metal rack ２

Stage background banner 1 set

Sound/Lighting

Basic lighting/Speaker/2 microphones /cd deck

Basic package

Power Capacity

Wiring Works 100V／７kW

PowerOutlet

100V7 outputs

(Maximum1.0kW)

[36㎡ Foundation Construction package ]

item spec 36㎡

Price(without tax) ¥1,000,000

Foundation Construction Octanorm/Parapet/Truss construction

Booth Sign W1,800×H300 None

Flooring Punch carpet(color/gray：NJ-5)

Table W1,800×Ｄ450 2

Folding chair 6

hunger rack/ hungers 1 set

Metal rack ２

Stage background banner 1 set

Sound/Lighting

Basic lighting/Speaker/2 microphones /cd deck

Basic package

Power Capacity

Wiring Works 100V／３kW

PowerOutlet

100V3 outputs

(Maximum 1.0kW)


© Dwango Co., Ltd.

Foundation Construction Packages（reference）

28

[Standard equipment package for Food Exhibitors.]

Item Specification 9m² 18m² 27m²

Price (without tax) ¥200,000 ¥350,000 ¥450,000

Construction Octanorm／Parapet

Company name plate W1,800×H300 1

FloorNo punch carpet

※It is impossible to install a punch carpet.

Table W1,800×Ｄ450 1 2 3

Folding chair ２ 4 6

Fluorescent lamp 40W １ 2 3

Power capacity Trunk line 100V／1.0kW 100V／1.0kW 100V／2.0kW

Consent 100V1

(max 1.0kW)2

(max 1.0kW)3

(max ２.0kW)

Ceiling structure※Necessary for Health center application

Mesh 〇〇〇

Door※Necessary for Health center application

Octanorm 〇〇〇

Tall-skirted panel※Necessary for Health center application

Octanorm ※H700㎜〇〇〇


© Dwango Co., Ltd.

Paid Conference Space（reference）

29

We are selling the Conference Space for participants who are using the big stage.

・・・ Room for rent (※Rooms are assigned randomly)

302-1

302-2

303-1

303-2

Apr. 17 Apr. 18 Apr. 19

Room Price 150,000 yen 325,000 yen 325,000 yen

【 Available dates and hours 】

4/17 18:00 ～ 21:00

4/18、19 7:00 ～ 21:00

※Whoever comes first will be served first.

※Rooms 302, 303 are equipped with control panels.

（Rooms 302, 303 are 194m² big／108 people）

That is why they are a little smaller than the other

rooms.

2days(18 and 19)

3days

Room Price 550,000 yen 650,000 yen

（without tax）

The following application will be accepted together with other documents.All details will be presented in Exhibitors Guidebook.


Documents

niconico Chokaigi 2020 - site.nicovideo.jpExhibitors Questionnaire Results 8 Repeater Exhiditions 50%, and 14% exhibitors were 6th times or more! times of exhibits Reason of exhibits