18

NIELSEN NATIONAL READERSHIP

SURVEY

Q4 2013 – Q3 2014 NEWSPAPER COMPARATIVES

NEWSPAPER REPORT - NATIONAL

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 11,405 11,395 11,408

DAILY NEWSPAPERS – METROPOLITAN:

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

190 197 213

5.3% 5.5% 6.0%

*Average Issue Readership is sometimes described as the number of people who read a "typical

issue" within the issue period. The average issue readership for newspapers is built using readership

of days read over the past week.

For more information on these definitions please contact Nielsen.

Year on Year

comparison

3,579 3,579

This figure is the amount of people in New

Zealand over the age of 15.

It tells us that there were 3.5 million people in

New Zealand in the period

Q4 13 - Q3 14 (Oct 13 - Sep 14)

This is the latest measurement period Q4 13 -

Q3 14 (Oct 13 - Sep 14)

Previous readership release

period

HOW TO READ THIS DOCUMENT

3,540

NEWSPAPER A

This figure is the number of

people (190,000) over the age of

15 that read a typical issue of

Newpaper A in the latest

readership period Q4 13 – Q3 14.

2 NIELSEN NATIONAL READERSHIP

NEWSPAPER REPORT - NATIONAL

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 11,405 11,395 11,408

DAILY NEWSPAPERS – METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

451 470 487

12.6% 13.1% 13.8%

82 87 81

2.3% 2.4% 2.3%

190 197 213

5.3% 5.5% 6.0%

183 189 196

5.1% 5.3% 5.5%

86 83 97

2.4% 2.3% 2.8%

DAILY NEWSPAPERS - SUMMARY:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

1,287 1,334 1,411

36.0% 37.3% 39.8%

894 922 971

25.0% 25.8% 27.4%

497 521 554

13.9% 14.5% 15.6%

2,074 2,161 2,243

58.0% 60.4% 63.4%

1,564 1,631 1,689

43.7% 45.6% 47.7%

796 835 869

22.2% 23.3% 24.6%

THE DOMINION POST

ALL METROPOLITANS (WEEKLY COVERAGE)

ALL REGIONAL DAILIES (INCL. WAIKATO

TIMES WEEKLY COVERAGE)

ALL METROPOLITANS

ALL REGIONAL DAILIES (INCL. WAIKATO

TIMES)

ALL DAILIES (WEEKLY COVERAGE)

THE PRESS

OTAGO DAILY TIMES

ALL DAILIES

THE NZ HERALD

3,579

WAIKATO TIMES

3,5403,579

NEWSPAPER TOPLINES

Copyright © 2014 The Nielsen Company 3

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

157 167 183

4.4% 4.7% 5.2%

367 367 398

10.2% 10.3% 11.2%

329 349 369

9.2% 9.7% 10.4%

36 37 44

1.0% 1.0% 1.3%

FORTNIGHTLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

72 58 59

2.0% 1.6% 1.7%

195 201 180

5.4% 5.6% 5.1%

47 48 36

1.3% 1.3% 1.0%

MONTHLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

34 32

1.0% 0.9%

35 40 41

1.0% 1.1% 1.2%

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

NATIONAL BUSINESS REVIEW

DAIRY NEWS

RURAL NEWS

OTAGO SOUTHLAND FARMER

CENTRAL DISTRICTS FARMER

WAIKATO TIMES FARMER

4 NIELSEN NATIONAL READERSHIP

NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

347 374 412

9.7% 10.5% 11.6%

330 334 345

9.2% 9.3% 9.7%

355 374 407

9.9% 10.5% 11.5%

278 281 313

7.8% 7.8% 8.8%

384 393 394

10.7% 11.0% 11.1%

303 311 336

8.5% 8.7% 9.5%

318 319 351

8.9% 8.9% 9.9%

48 48 59

1.3% 1.3% 1.7%

356 378 414

9.9% 10.6% 11.7%

266 277 304

7.4% 7.7% 8.6%

127 129 136

3.5% 3.6% 3.8%

214 214 206

6.0% 6.0% 5.8%

SUNDAY (UNDUPLICATED)

CANVAS (UNDUPLICATED)

TIMEOUT (UNDUPLICATED)

WEEKEND MAGAZINE (UNDUPLICATED)

LIVING (UNDUPLICATED)

ELEMENT (UNDUPLICATED)

VIVA (UNDUPLICATED)

YOUR WEEKEND (UNDUPLICATED)

TRAVEL (UNDUPLICATED)

THE BUSINESS (UNDUPLICATED)

WAIKATO TIMES MOTORTIMES

(UNDUPLICATED)

BITE (UNDUPLICATED)

Copyright © 2014 The Nielsen Company 5

NEWSPAPER REPORT - NORTHERN

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 5,987 5,968 5,948

DAILY NEWSPAPERS - METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

434 451 467

22.4% 23.3% 24.4%

82 87 81

4.3% 4.5% 4.2%

96 103 124

5.0% 5.3% 6.5%

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

100 110 123

5.2% 5.7% 6.4%

189 188 187

9.8% 9.7% 9.8%

306 322 346

15.8% 16.6% 18.1%

1,936 1,936 1,911

THE NZ HERALD

WAIKATO TIMES

ALL REGIONAL DAILIES (EXCLUDING

WAIKATO TIMES)

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

6 NIELSEN NATIONAL READERSHIP

NEWSPAPER REPORT - CENTRAL

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (TOTAL 15+): 784 784 779

SAMPLE SIZE (15+) 2,602 2,614 2,601

DAILY NEWSPAPERS - METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

177 183 192

22.5% 23.3% 24.6%

156 160 175

19.9% 20.4% 22.5%

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

28 30 27

3.5% 3.9% 3.5%

80 88 101

10.2% 11.2% 12.9%

NEWSPAPER REPORT - SOUTHERN

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 2,816 2,813 2,859

DAILY NEWSPAPERS - METROPOLITAN

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

183 189 196

21.3% 22.0% 23.1%

86 83 97

10.1% 9.7% 11.5%

163 172 175

19.0% 20.0% 20.6%

OTAGO DAILY TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

ALL REGIONAL DAILIES (EXCLUDING

WAIKATO TIMES)

ALL REGIONAL DAILIES (EXCLUDING

WAIKATO TIMES)

THE DOMINION POST

850859859

THE PRESS

Copyright © 2014 The Nielsen Company 7

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

30 27 32

3.5% 3.1% 3.8%

98 91 110

11.4% 10.6% 13.0%

NEWSPAPER REPORT - AUCKLAND

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 3,383 3,377 3,353

DAILY NEWSPAPERS - METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

314 324 334

27.9% 28.7% 30.1%

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

69 71 79

6.1% 6.2% 7.1%

140 137 138

12.4% 12.1% 12.5%

221 233 242

19.6% 20.6% 21.8%

1,129 1,129 1,109

SUNDAY NEWS

SUNDAY STAR TIMES

THE NZ HERALD

SUNDAY STAR TIMES

HERALD ON SUNDAY

SUNDAY NEWS

8 NIELSEN NATIONAL READERSHIP

COMMUNITY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

579 577 603

51.3% 51.1% 54.4%

699 704 731

61.9% 62.4% 65.9%

37 39 38

3.2% 3.4% 3.4%

14 14 13

1.2% 1.2% 1.2%

80 82 94

7.1% 7.2% 8.5%

59 66 64

5.2% 5.8% 5.8%

71 71 65

6.3% 6.2% 5.9%

141 141 136

12.5% 12.5% 12.3%

19 18 19

1.7% 1.6% 1.7%

9 10 7

0.8% 0.9% 0.7%

100 105 114

8.8% 9.3% 10.3%

54 50 45

4.8% 4.5% 4.1%

99 90 116

8.8% 7.9% 10.5%

NATIONAL FIGURES - AUCKLAND COMMUNITIES:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

583 582 626

16.3% 16.3% 17.7%

704 710 756

19.7% 19.8% 21.4%

62 64 67

1.7% 1.8% 1.9%

54 51 35

1.5% 1.4% 1.0%

9 16 27

0.2% 0.4% 0.8%

NORTH SHORE TIMES

NOR-WEST NEWS

EAST & BAYS COURIER

WESTERN LEADER

FAIRFAX SUBURBAN GROUP (COMBINED

AIR)

FAIRFAX SUBURBAN GROUP (WC)

RODNEY TIMES

FRANKLIN COUNTY NEWS

NOR-WEST NEWS

PAPAKURA COURIER

EASTERN COURIER

MANUKAU COURIER

NORTH HARBOUR NEWS

FAIRFAX SUBURBAN GROUP (COMBINED

AIR)

FAIRFAX SUBURBAN GROUP (WC)

RODNEY TIMES

AUCKLAND CITY HARBOUR NEWS

CENTRAL LEADER

Copyright © 2014 The Nielsen Company 9

NEWSPAPER REPORT - HAMILTON

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 618 614 596

DAILY NEWSPAPERS - METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

16 15 18

11.6% 10.9% 12.7%

41 42 44

29.5% 30.0% 32.0%

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

4 5 7

2.8% 3.6% 5.2%

9 8 13

6.3% 5.5% 9.3%

COMMUNITY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

68 70 80

48.5% 50.0% 58.1%

49 48 52

34.9% 34.0% 37.6%

140 140 138

SUNDAY NEWS

SUNDAY STAR TIMES

HAMILTON PRESS

HAMILTON NEWS

WAIKATO TIMES

THE NZ HERALD

10 NIELSEN NATIONAL READERSHIP

NEWSPAPER REPORT - WELLINGTON

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 1,046 1,032 1,043

DAILY NEWSPAPERS - METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

108 112 121

33.8% 34.8% 38.0%

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

7 8 8

2.2% 2.6% 2.5%

43 43 53

13.3% 13.5% 16.5%

COMMUNITY NEWSPAPERS

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

185 193 187

57.6% 60.1% 58.6%

70 72 66

21.7% 22.3% 20.9%

40 40 34

12.5% 12.5% 10.8%

34 33 30

10.4% 10.4% 9.4%

64 67 73

19.9% 20.8% 23.0%

THE DOMINION POST

SUNDAY NEWS

SUNDAY STAR TIMES

CENTRAL COMMUNITY NEWSPAPERS (WC)

THE HUTT NEWS

UPPER HUTT LEADER

WELLINGTONIAN

KAPI-MANA NEWS

321 321 319

Copyright © 2014 The Nielsen Company 11

NEWSPAPER REPORT - CHRISTCHURCH

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 1,140 1,148 1,181

DAILY NEWSPAPERS - METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

128 133 139

40.9% 42.4% 44.6%

WEEKLY NEWSPAPERS

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

9 9 18

2.7% 2.9% 5.9%

47 44 51

14.8% 14.0% 16.5%

COMMUNITY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

122 129 137

38.9% 41.1% 44.1%

111 117 123

35.2% 37.4% 39.5%

93 100 106

29.7% 31.9% 34.2%

133 136 133

42.4% 43.3% 42.7%

314 314 311

THE STAR (WEEKLY COVERAGE)

THE STAR MIDWEEK

THE STAR WEEKEND

THE PRESS

SUNDAY NEWS

SUNDAY STAR TIMES

CHRISTCHURCH MAIL

12 NIELSEN NATIONAL READERSHIP

NEWSPAPER REPORT - DUNEDIN

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

POPULATION POTENTIALS (000s)

(TOTAL 15+):

SAMPLE SIZE (15+) 416 419 397

DAILY NEWSPAPERS - METROPOLITAN:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

48 49 54

47.0% 47.9% 54.1%

WEEKLY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

2 3 4

1.5% 3.2% 4.3%

13 14 13

12.9% 13.9% 13.0%

COMMUNITY NEWSPAPERS:

Average Issue Readership

CMI CMI CMI

Q4 13 – Q3 14 Q3 13 – Q2 14 Q4 12 – Q3 13

53 53 54

51.9% 52.1% 53.7%

SUNDAY STAR TIMES

THE STAR (DUNEDIN)

102 101

OTAGO DAILY TIMES

SUNDAY NEWS

102

Copyright © 2014 The Nielsen Company 13

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14 NIELSEN NATIONAL READERSHIP