Upload
ngokhanh
View
219
Download
1
Embed Size (px)
Citation preview
NIKE WOMEN TWITTER • 46.4k tweets
• 335k followers
• 9,865 likes #betterforit
51 tweets in one month
ADIDAS WOMEN TWITTER: • 3,102 tweets
• 43.4k followers
• 2,878 likes
#heretocreate
19 Tweets in a month
UNDER ARMOUR WOMEN INSTAGRAM • 412k followers
• 801 total posts
• 29 posts in a month
#iwillwhatiwant
RESULTS • Nike has the largest following but does not necessarily make the biggest impact in
comparison to Under Armour
• Nike is very structured and keeps a similar tone across all platforms
• Expanding Nike Women rapidly to reach the 2017 business goal
• Narrow focus on female runners and NTC app users