NikeRepresented by Aysel Muradlı

General Information

• Nike – an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.

• The headquarters-near Beaverton, Oregon.

• Most of the factories are situated in Asian countries (China, India, Thailand, Vietnam, Pakistan etc.)

• The founders-Bill Bowerman and Phil Knight.

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Bill Bowerman

• William Jay "Bill" Bowerman (1911-1999)

• Oregan University, Journalism.

• Biology teacher and football coach in high school.

• A track-and-field coach at the University of Oregon.

• Bowerman made the first pair of Nike shoes for Otis Davis, contradicting a claim that they were made forPhil Knight

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Phil Knight

• Philip Hampson "Phil" Knight (1938)

• An athlete in Bowerman’s team at the OreganUniversity.

• Stanford Graduate School of Business-Frank Shallenberger’s “Small business” class.

• Current chairman of Nike

• The 43rd richest person in the world, with an estimated net worth of $18.7 billion.

• Knight gave the largest donation in history at the time to Stanford's business school in 2006.

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Nike as a Trademark

• Nike emerged as a trademark in 1971.

• The company name originates from the name of Greek goddess-Nike.

• The Most Valuable Business Brands in Sports(Forbes, 2014)

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The Logo of Nike

• The logo is called Swoosh.

• It represents the wing of the Greek Goddess NIKE.

• The logo was designed by Caroline Davidson in 1971.

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The Company Mission

Bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

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The Company History

• The company was founded in 1964. It has operated under 2 names:

Blue Ribbon Sports

Nike

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Blue Ribbon Sports

• 1964-1971

• 1963-Phil Knight’s Japan trip.

• Onitsuka Tiger Japanese firm.

• The first employee-Jeff Johnson

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Nike

• The company was renamed Nike in 1971.

• The name was suggested by Jeff Johnson.

• By the late 70s, sales increased from $ 10 million to $270 million.

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Nike Today

• CEO: Mark Parker

• Market value: $65,87 billion

• Sales: $27,04 billion

• Employees: 48 000

• #21 World’s Most Valuable Brand

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Mark Parker

• Mark Parker (1955)

• Employed by NIKE since 1979 with primary responsibilities in product research, design and development, marketing, and brand management.

• CEO and director since 2006.

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Interesting Facts about

Nike

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Just do it!

• "Just Do It" was inspired by serial killer Gary Gilmore.

• Before he was executed in 1977, Gilmore said, "Let's do it”.

• The "Just Do It" campaign was first launched in 1988, and is now enshrined at the Smithsonian National Museum.

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Dimension 6

• Phil Knight wanted to name the brand "Dimension 6" instead of Nike.

• The name got rejected, and Nike was chosen.

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Air Jordan 1• It was prepared for Michael Jordan.

• When Michael Jordan first saw the Air Jordan 1, he didn't want to wear it.

• His reasoning was, they shoes were "Devil's colors," referring to his in-state collegiate rival, N.C. State, which wore black and red.

• It was banned by the NBA for breaking league uniform regulations.

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Sweatshops Problem

• Nike has faced criticism for the violation minimum wage and overtime laws, the use of child labor.

• During the 1990s, Nike installed a code of conduct (SHAPE) for its factories.

*SHAPE- Safety, Health, Attitude, People, and Environment.

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Leader Again!

• In the early-'80s, Nike became the leader of the footwear

industry, but it soon lost that title.

• Thanks to Michael Jordan, the birth of cross-training,

and clever marketing it regained the top spot.

• Nike is the only footwear brand to become the leader of

the industry, lose its position, and then gain it back.

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Thank you!

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