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nike. JUST DO IT. summary. Our History Our Chronology Product Resolution Nike People Brand News The origin of the Swoosh Key Market Our Heroes. Our History. Bill Bowerman. Phil Knight. Jeff Johnson. Steve Prefontaine. II. Our Chronology. Before the beginning. 1957 ~ 1961. - PowerPoint PPT Presentation
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nikeJUST DO IT.
summaryI. Our History
II. Our Chronology
III. Product Resolution
IV. Nike People
V. Brand News
VI. The origin of the Swoosh
VII. Key Market
VIII. Our Heroes
I. Our History
Bill Bowerman
Phil Knight
Jeff Johnson
Steve Prefontaine
II. Our Chronology
Before the beginning
The BRS/Tiger Partnership
BRS becomes nike
nike as a player
In our own League 1992 onward
III. Product Revolution
a. Shoe Evolutionb. Marketing
Innovation
a. Shoe Evolution-Shoe Technologie
-Nike Air Timeline
-Design & Development
-The making of an athletic shoe in a nutshell
-The nike Alpha Project
Shoe technology
nike and innovation
a long standing tradition
Why cushion?what is a last?
Nike-air Timeline part#1
Nike-air Timeline part#2
nike Sport Research Laboratory
Design & Development
The making of an athletic shoe in a nutshell
The nike Alpha Project
b. Marketing Innovation
Mkg Innovation(suite_1)
1968, BRS Store 1977, There is no finish line
1987,’Revolution’ Ad
1988
1990, Air 180 Campaign1991, Women’s Print Campaign
1991, ‘Stay in school’ Ad
1992, Hare Jordan Campaign
Mkg Innovation(suite_2)
1995, Evil Ad1992, NikeTown Chicago
96, Nike Shop, Liverpool, England
96, Nike Shop, Japan
Nike Park, Atlanta NikeTown, NYC
Mkg Innovation(suite_3)
1996, Airport Soccer
1998, What if we treated all athletes like Skateboarder? 1999, NikeTown,
London
1999, NikeTown, Berlin
IV. nike People
Philip H. Knight, Chief Executive Officer, President and Chairman, NIKE Inc.Richard E. Anguilla, Vice President, Investor RelationsDonald Blair, Vice President and Chief Financial OfficerMary Kate Buckley, Vice President, Nike.comOscar Cardona, Vice President, Human Resources for Nike's USA RegionJeff Cava, Vice President, Global Human ResourcesDr. Thomas E. Clarke, President, New Business VenturesCharlie Denson, Vice President / General Manager, Nike USAGary M. DeStefano, Vice President, Nike Asia-Pacific Shelley K. Dewey, Divisional Vice President, Footwear Production Trevor Edwards, Vice President European MarketingMaria S. Eitel, Vice President, Corporate Responsibility Dr. Joseph M. Ha, Vice President/Consultant, Nike InternationalClare Hamill, Vice President Global Women's BusinessTinker Hatfield, Vice President, Special ProjectsJoaquin Hidalgo, Vice President & Global Brand Director for SoccerGerald P. Karver, Divisional Vice President, Footwear Product CreationDusty Kidd, Vice President of Corporate ResponsibilityGary Kiedaisch, President and CEO of Bauer Nike Hockey INC.Robert L. Kreinberg, Divisional Vice President, Global LogisticsEunan McLaughlin, Vice President, European SalesLarry Miller, President of The Jordan BrandPaul Mitchell, Vice President, Advanced R&D and President/CEO Nike IHM (In House Manufacturing)Juliet Moran, Vice President and Global Brand Director for Running John Notar, Vice President, US Apparel Mark Parker, Vice President, Global FootwearCurtis S. Roberts, Vice President, Global Strategic PlanningPeter Ruppe, Vice President of Nike EquipmentEric Sprunk, Vice President/General Manager, The AmericasKirk Stewart, Vice President, Corporate CommunicationsLindsay D. Stewart, Vice President, Law & Corporate AffairsMarcia Stilwell, TreasurerIan Todd, Vice President, Global Sports MarketingJim Tucker, Vice President & General Manager of Nike United KingdomFrits D. van Paasschen, Vice President/General Manager, Nike EuropeHoward White, Vice President of Sports Marketing for The Jordan BrandMike Wilskey, Vice President, Global Brand Marketing Roland Wolfram, Vice President, Supply Chain and Information TechnologyBob Wood, Vice President/President, Nike GolfKevin G. Wulff, Vice President, New Brands and New Business
Craig Zanon, Divisional Vice President/General Manager, U.S. Footwear
people
Nike people (suite)
V. Brand News
Jordan Brand
nike Golf
A.C.G.
Jordan,Golf & ACGJordan Brand: Takes it to The Rim
Jordan Fundamentals: Takes it to the Schools
Noke Golf: Commitment to performance
All Condition Gear: Going for Extreme Excellence
VI. The Origin of the Swoosh
NIKE
NIKE
nike
nike
VII. Key MarketQuick Facts
Location One Bowermen DriveBeaverton OR 97005-6453Phone: (503) 671-6453
Web Site http://www.nike.com
Industry Textile – Apparel Footwear & Access
Employees 21,800
Exchange NYSE
Fundamentals
Current P/E 19.50
Earnings/Share 2.02
Dividend Yield 1.20%
Debt/Equity Ratio 0.13
Net Profit Margin 6.00
Share Outstanding 271.2 Mil
Market Capitalization 11.09 Bil
VIII. Our Heroes
TIGER WOODSANDRE AGASSIMONICA SELESPETE SAMPRASJOHN Mc ENROEMICKAEL JOHNSON
CARL LEWISJOAN BENOIT-SAMUELSONMIA HAMMMICKAEL JORDAN
Suite heroes
