8/11/2019 Nimmala Shweta_Innovative Rural Marketing.

1/2

8/11/2019 Nimmala Shweta_Innovative Rural Marketing.

2/2

Rural markets are delicately powerful. Certain adaptations are required to cater to the rural masses;

they have unique expectation and warrant changes in all four parameters of product, price, promotion

and distribution.

Continuous customization seems a sure shot approach to provide both short and long-term returns in

the rural markets.