PIER: PIER: Crisis Communications & Stakeholder Engagement PlatformCrisis Communications & Stakeholder Engagement Platform for Atlanta UASI Core Group Meeting for Atlanta UASI Core Group Meeting

February 22, 2007February 22, 2007

NIMS Compliant Joint Information CenterNIMS Compliant Joint Information Center

PIER was designed to operate in an Incident Command System environment and meets NIMS requirement for a Joint Information System.

The PIER Idea:The PIER Idea:

Put everything a communicator or team needs into a single, integrated, easy to use online communications

control room.A control center accessible 24/7 from wherever you are.

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What We DoWhat We DoWe launch and host crisis-ready systems for

managing Stakeholder Communications

Stakeholders(who care about what you do)

Critical Insiders Employees Fence-line Neighbors General Public Press/Media Customers Partners & Suppliers

ProfessionalCommunicators

PIER

Solution: The PIER Control CenterSolution: The PIER Control Center

Survey Distribution& Tabulation

Content Creation& Collaboration

SecureConferencing& Messaging

ApproverNotification& Signoff

One-ButtonWeb Posting

Situation Status& Tracking

Inquiry Handling& History

Email / Fax / PhoneNotification

Keeping and building trustKeeping and building trust

• Two critical elements:Two critical elements:• Do the right thing (from their perspective)Do the right thing (from their perspective)

• Communicate openly, directly, truthfullyCommunicate openly, directly, truthfully

What do audiences demand?What do audiences demand?

• Speed--I want it now. Right now.Speed--I want it now. Right now.

• Directness--I want it directly, personally, not through the Directness--I want it directly, personally, not through the media.media.

• Authenticity--I want complete openness, honesty, no Authenticity--I want complete openness, honesty, no hiding, no coverup. And I want you to be real and human.hiding, no coverup. And I want you to be real and human.

Platform: What is required?Platform: What is required?

• Collaboration--a team needs to work togetherCollaboration--a team needs to work together

• 24/7 Anywhere access--urgent communication does not keep 24/7 Anywhere access--urgent communication does not keep regular hoursregular hours

• All tools available regardless of location--infrastructure may be All tools available regardless of location--infrastructure may be gone or you may be gonegone or you may be gone

• Communicator control--no dependence on technical resourcesCommunicator control--no dependence on technical resources

• Full spectrum--able to manage push, pull and interactive Full spectrum--able to manage push, pull and interactive communicationcommunication

• Crisis-capable--redundant, millions of hits and bandwidthCrisis-capable--redundant, millions of hits and bandwidth

PIER: Each center allows push/pull/interactive communications with multiple internal and external stakeholder groups

Major crises and special purpose (eg “dark sites”)

PIER Enterprise

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Decision Center

Control centers for individual depts, jurisdictions, regions, etc.

Example DeploymentExample Deployment

Regional Coord

Cities, Counties, Airports, Ports, etc.

Departments

Issues, Special Services, Events

Crisis “dark”, training, archived

All interconnected, interoperable, with “ultimate communicator control

Manage inquiriesDevelop, edit, approve and distribute

contentManage all audience

contact info

Generate detailed reports on all activities

Control all activities: add users, site layout, security, automatic notifications

From a single, easy to useFrom a single, easy to use control center control center you canyou can

Public Information CenterPublic Information Center State of Washington – EMD State of Washington – EMD

Urgent & Critical Communication ManagementS Y S T E M

AudienceCentral, Inc.Bellingham, WA(360) 756-8080www.piersystem.cominfo@piersystem.com