Upload
shalini-ratan
View
596
Download
0
Embed Size (px)
DESCRIPTION
What we do at Nirvan...
Citation preview
www.themegallery.com
NIRVAN Healthcare Education & Communication
We strive to change the behavior of Healthcare Organizations, Professionals and Patients leading to a better outcome for all.
www.themegallery.com
Contents
• Our philosophy and goals
• Our take on current reality
• Our proposal for change
• Our view of future
www.themegallery.com
Our inspiration is Buddhism NIRVAN means ‘Liberation of the mind’
by discovering a path through Right vision, Right mindfulness, Right understanding and Right action
www.themegallery.com
Philosophy
Liberated mind leads to Evolution
Evolution leads to Transformation
Transformation leads to Empowerment
Empowerment leads to Introspection
Nirvan is liberation of mind
Introspection leads to Desire to Progress
www.themegallery.com
Transform values and Practices.
Transform the operating procedures of healthcare and medical organizations.
Transforming the role of doctor to being a “Total Health giver”.
Building renewed Relationships.
Mission 1
Mission 3
Mission 2Mission 4 NIRVAN
Vision & MissionIt is our endeavor to bring Enlightenment & Revolutionary change in the Thinking and Functioning of Healthcare Organizations and Healthcare Professionals.
www.themegallery.com
Goals of Nirvan
Enhance healthcare delivery by relationship
management
Become healthcare communication partners
Accept patient as an enlightened healthcare
consumer
Enlist patients as partners in disease
management
Facilitate medical professionals to become
‘practice’ managers
Innovation in customer engagement
Empower patient with education esp. in Chronic diseases
Encourage knowledge driven medico marketing
www.themegallery.com
Healthcare OrganizationsHealthcare
Organizations
PatientsPatients
Healthcare ProfessionalsHealthcare
Professionals
NIRVAN
Knowledge Facilitator
Build medical practice
and patient base
Build customer loyalty and
customer baseInformed patient
www.themegallery.com
Key activities
Partner with Healthcare Professionals and Healthcare Organizations for:
Doctor - Patient Relationship Management.
Industry – Customer Relationship Enhancement.
Knowledge based Medical Marketing Solutions.
Medical Practice Management modules.
Patient Education programs.
www.themegallery.com
Contents
• Our philosophy and goals
• Our take on current reality
• Our proposal for change
• Our view of future
www.themegallery.com
It is Information age Healthcare
Requirement in current scenario
• Knowledge driven medico marketing.
• Relationship oriented business in healthcare.
• Patient & Practice training in medical education.
• Innovation in Customer Engagement.
• Redefine Doctor - Patient connect.
• Redefine Industry – Customer connect.
www.themegallery.com
Contents
• Our philosophy and goals
• Our take on current reality
• Our proposal for change
• Our view of future
www.themegallery.com
Objectives
• Bring creativity in building healthcare brands.
• Go beyond the conventional ways to engage doctor clients.
• Educate and train the doctors on soft skills, patient & practice management.
• Empower patients by creating awareness and imparting healthcare education.
• Give new definition to the TRIO of “Healthcare companies–Healthcare professionals–Patients”.
www.themegallery.com
NIRVAN OfferingsTarget audience
Healthcare companies-Pharmaceuticals,
Diagnostics, Devices, IT, Stem Cells.
Healthcare Communication
Medico marketingCustomer
Engagement Model
Target audienceHospitals, Doctors, Medical students, Nursing homes,NGO’s, Patients
Doctor Education
Patient & Practice Management Skills
Patient Education
Patient Education Modules
www.themegallery.com
Scientific Knowledge facilitatorMedico marketing consultancyMedical content developmentMarketing facilitatorScientific training / CME
Healthcare Communication
C
Seminars and Workshops
Going beyond the Conventional to engage doctors. Creating memorable, fun filled and unusual experiences for doctors.
Customer Engagement Model
(More details on each module can be provided on request)
www.themegallery.com
Seminars and Workshops
Managing Patients and practice to create patient loyalty in Healthcare. Change behavior to see beyond medications and interventions.Accept patient as a partner in disease management through education.Create a MINI MBA for doctors.
Doctor Education Modules
Seminars and Workshops Patients as adult partners to doctors. Disease and health awareness programs. Life beyond medication programs. Art based therapies for chronic patients.
Patient Education Modules
(More details on each module can be provided on request)
www.themegallery.com
With Tools
With Benefits
With Knowledge
Our Commitment
www.themegallery.com
Sources used
• Published articles• Online articles• Healthcare magazines• Healthcare Websites• Medial association magazines• Healthcare Blogs• Speaker in conferences• Patient education sessions• Patient counseling• Doctor events
www.themegallery.com
Our Presence
• IMA exhibition: 2010• Indian Medical Association
lectures :“Doctor-patient Relationship.”,2010.
• Articles in medical publications.• Oral presentations in medical
conferences.• Parma / hospitals approaching us to
explore partnership.• Fairly strong online presence.
• Doctor awareness program in partnership with IT : 2010
• Patient awareness programs: 2010• IT Healthcare project: IIT Mumbai,
Remote patient Monitoring / Telemedicine.
• KOL advocacy: Stem cell therapy / Cord blood banking..
• Medico marketing consultant to pharmaceuticals.
• Outsourcing partners in medical writing.
www.themegallery.com
Healthcare topics covered
Medical professionals
• Clinicians to Managers: A Mindset Shift.
• Medical Practitioners to Medical Entrepreneurs.
• Doctor – Patient relationship.• Patient centric approach.• Patient as a healthcare
consumer.
Patients
• Understand your medicines.• Basics of drugs.• Medication errors.• Understand your prescription.• Germs and Health.• Stem cell therapy.• Cord blood banking.
www.themegallery.com
Scientific Communicatio
n
www.themegallery.com
Scientific Communication
www.themegallery.com
Scientific platforms
Indian Medical Association Exhibition 2010
Kolhapur Medical Association conference 2010
Scientific doctor meet, Ahmbd 2010
www.themegallery.com
Scientific web presence
www.themegallery.com
Affiliations / Alliances• Medical associations / Hospitals• Publication houses / Training academies• Healthcare Organizations• Partnering with IT healthcare professionals • Partnering with Nutritionists / Psychologists• Partnering with other scientific associations• Partnering with NGO’s / Councilors• Clinicians, Marketing and Branding expert
Member:1. Indian Medical Association, Mumbai.2. Kandivli Medical Association, Mumbai3. Indian Merchants Chamber – Ex-Committee Member Health and
fitness committee, Professional development committee, Mumbai
www.themegallery.com
Founder’s Profile
A. Dr. Shalini Ratan: Founder & Chief Knowledge Facilitator
MBBS, MD (Microbiology) Delhi, Fellowship (Mol. Bio.) Hyderabad, Certificate course Entrepreneurship, Mumbai.
Progressive experience of 15 years in medical marketing,
clinical laboratory techniques and scientific research. Specializes in the area of medico marketing and healthcare training.
Medical specialization in infectious diseases, antibiotics, molecular
biology and immunology. Done courses on Psychology and Counseling.
Thank You!