Be the Conversation 5 Steps to Success in Social

Media

Monica Ray

www.JAMMediaGroup.net

“Social media is an umbrella term that defines the various

activities that integrate technology, social

interaction, and the construction of words,

pictures, video and audio.”

-Wikipedia.com

Social Media

“Social Media is People Having Conversations

Online”

From Marta Kagan, What the F**K is Social Media

Or More Simply Put…

*Source: Socialnomics

Businesses Are Seeing the Value

As Are Non-Profits

• Online Donors – Younger & Tend to Donate More:– Average age 38 (Offline Donors 60+)– Average donation $137 (Industry Standard $27)– More than 50% female

• Charity Water, Tweets 4 a Cause, Susan G. Komen Foundation

And Political Campaigns• Meetup.com

• Twitter

• Facebook

• iPhone Applications

“The Obama campaign promoted user engagement, and kept messaging and branding consistent. It was more reminiscent of a Fortune 40 company than a political bid for office. He [Obama] raised the bar for everyone, not just in politics ”

-Digital Media Buzz

Businesses That Know How to Use Social Media Are Growing While Those

that Don’t Are Declining

+18%

-6%

Uses More Social Media

Uses Less Social Media

*Source: Socialnomics

Businesses that Blog get 55% more web traffic then those that don’t

No Blog

With a Blog

Web Traffic

Source: Hubspot

“There’s no security on this earth, there’s only opportunity.”

-General Douglas MacArthur

Is Social Media the Biggest ShiftSince the Industrial Revolution?

I Don’t Want

to Be Sold!

Outbound Marketing

Inbound Marketing

Getting Results for

Your Business or Non-Profit

1. Develop a Strategy

2. Choose the Right Tools

3. Listen First4. Be Human & Transparent5. Engage

Be the Discussion