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The National Latino Cosmetology Association—The Heart And Voice Of The Latino Beauty Professional.
The National Latino Cosmetology Association is a non-profit or-
ganization dedicated to providing valuable resources and serv-
ices to Latino Beauty Industry Professionals and business
owners throughout the U.S.
Through the NLCA, the Latino Beauty Professional benefits
from a professional and artistic community that embraces their
unique cultural heritage.
The National Latino Cosmetology Associ-
ation was founded in 2006 by Julie
Zepeda, a certified cosmetologist and
beauty industry professional with more
than 30 years of experience in the beauty
industry. After years of working as a stylist,
Zepeda became active in the Hispanic
Business Association.
It was during this time that she realized what little support ex-
isted for Latinos working in the beauty industry. The lack of
Spanish language education, learning materials, and media for
Latino beauty professionals inspired Zepeda to start the NLCA.
By Joining the NLCA, members can then access valuable re-
sources and services created specifically for their needs. It’s
the NLCA’s passion to help these beauty professionals achieve
the highest level of success possible!
“”
The NLCA has been a fantastic platform for me to promote my salon, and establish my personal success in the beauty industry. The networking opportunities I’ve had through the NLCA
introduced me to highly professional, incredibly talented, and devoted individuals. The direction and support I’ve received from the NLCA has provided me the tools for
success. Because of my involvement, my businesses have grown. —Clark Russell, CEO/Owner, Clark Russell Salon
“ ”
We Invite Your Company To Partner With The NLCAEmbrace The Fastest-Growing Market In The U.S.
Expand Your Customer Base For Years To Come
“”
“”
U.S. Hispanics should be among the firstprospects for marketers seeking to grow their
consumer base.—Marla Skiko, Senior Vice President, SMG Multicultural
For the U.S. Hispanic consumer, loyalty ultimately lays with those brands
who successfully tap into what drives their purchase decisions in the first place
– cultural relevancy.—Mediapost.com
Hispanics represent the largest minority population in the U.S.
– a segment that is growing four times fasterthan the U.S. average.
—US Census Bureau
“”
“”
The U.S. Hispanic audience will only gain cultural and economic prominence in the comingyears. Constantly connected consumers are
influential ones—spreading ideas, culture and content—and this audience
is very connected.—Lisa Gevelber, VP, Americas Marketing, Google
The growth and the size of this market will continue to present a great opportunity to marketers who initiate a culturally
relevant relationship.— Targetmarketingmag.com
The NLCA—Let Us Help You Reach This Dynamic Market
“
A Growing Population Driven By Tradition
The Hispanic market plays a vital role in the beauty industry today, and will continue to be a driving
force in the future. The percentage of Americans who are of Hispanic descent continues to grow at
four times the rate of non-Hispanics, and Hispanics are projected to comprise 22% of the U.S. popu-
lation within the next 15 years.
Considering both the growing demographic and attitudes towards beauty, it’s imperative for major
beauty brands to understand how to best market to today’s Latina consumer.
Latina consumers are more likely than non-Latina consumers to actually engage with the brands to
which they are exposed. Further, Latinas are more likely to remember what brand was being advertised,
and are even more likely to be persuaded by the advertising messages they have seen.
By aligning your company with the NLCA, your brands will reach a higher level ofawareness by the Latino Beauty Community.
By embracing our culture, you’ll be rewarded with new customers showing strong brand loyalty. The
Latin Beauty professional and their clients will gravitate to those companies that make the effort!
”Make the effort to concentrate on the Spanish-language market;
those who show an interest reap the rewards.– Hispanic Marketing Communication Research
NLCA Advertising & Marketing OpportunitiesDesigned To Fit Your Needs, And Engage Our Audience.
“ ”Your next big opportunity: The U.S. Hispanic Market
—www.thinkwithgoogle.com
Premium Online AdvertisingShowcase your company’s marketing messages on our website. With thou-
sands of dedicated members turning to the NLCA website for guidance and
direction, you’ll be there for them. These beauty professionals will see you as
a partner of our organization, and will embrace your products as they make
their purchasing decisions.
Custom Email CampaignsDeliver your company’s marketing messages right to their inbox! Tailored for your marketing
needs, these timely campaigns provide you excellent open rates and strong click-through
totals. Build awareness—heighten branding—make new customers!
Focused E-Newsletters Place your targeted advertising message right where you want it: In front of thousands of
Hispanic beauty professionals that need our guidance, and your products and services.
Attract a whole new customer base—loyal buyers for years to come.
Special Events—Sponsorship OpportunitiesWalk side by side with us! Engage our beauty professionals through NLCA Events,
Classrooms, Showcases, and Networking Opportunities. Join us—place your company
front and center—reach out to the Latin Beauty Professional and hear the applause!
We look forward to tailoring a marketing package—one that specifically meets your company’s needs. Let’s talk!
“”
NLCA to the benefit of others, discover yourunique individual talents and promote growth
and development in service to others,wherethere you may garner success,
happiness, and prosperity.
-Julie Zepeda, CEO and President
Closing Image:
Hair : Eddy Burgos
Photo: Jell Fotógrafo
Make-up: Julian Macias
Cover Image:
Hair : Eddy Burgos
Photographer: Johnny Lopera
Make-up: Bernardo Vazquez
Credits