NLP-CO Online Marketing Plan

August 2008

Overview as of August 5, 2008

Deliverables Week August 4

• Write, test, and adjust google ads for CTR’s• Write landing/squeeze page providing offer

to:– Sign up for newsletter– Get something of value for free (eBook?)– Provide a $10 and/or $20 offer to buy

Deliverables Week August 11

• Draft 6 Auto-responder sales e-mails• Determine which e-Books to edit and offer for

free, begin editing process• Run test of ad-words landing page

bundled offer.

Headers

• Is NLP for you?• Looking for the real NLP?• Exclusive NLP offerings• Access to NLP mastery • Learn NLP from the People Who Wrote the

Book

Google Ad-WordsCustomer itch (keywords and/or pain)

• Stressed• Restless• Have not fulfilled potential

and dreams• Relationship trouble• Desire to learn and grow• ???• ???• ???

Our scratch (sub-titles for ad words and landing page text)• Overwhelmed and stressed? Take

charge.• Is your life running you, or are

you running your life?• Tough relationships made easy.Tough relationships made easy.• Stressed and out of balance? Stressed and out of balance? • Learn the proven secrets of

greatness• Your dreams fulfilled. Easier.• The proven skills of great

communication (more business front).