NO CRASH! NO CARBS! ONLY ENERGY!. In 2005 a small vitamin supplement company in the US launched a brand called 5- hour Energy. This saw the birth of the

NO CRASH! NO CARBS! ONLY ENERGY!

• In 2005 a small vitamin supplement company in the US launched a brand called “5-hour Energy”. This saw the birth of the “Energy shot”

• Sales and growth were way beyond expectation, the company achieved sales of:-

• 2005 $8m

• 2006 $52m

• 2007 $100m

• 2008 $200m

• The “Energy shot” will hit the UK and European market this year. Many people will make a substantial amount of money. This is your opportunity to be a part of it.

• Timing is everything. Gain the “first mover advantage” by acting now. Do not miss the opportunity of being part of this proven business concept.

Introduction


Energy Drink Market


• Red Bull was launched in 1997 and started a new market trend. It provided energy and stimulant for people who were feeling tired and needed a boost.

• The energy drink market exploded and sales reached $20 Billion in 2008.

• Sales are estimated to reach $40 Billion by 2010.

• The disadvantage of fizzy energy drinks is that they contain large amounts of sugar and caffeine which although give an instant boost, can make you “jittery” and result in a “crash” several hours later. You also need to consume a large volume of liquid.

• In 2005 the energy shot was launched. Using a combination of B Vitamins, amino acid and anti-oxidant, this concentrated bottle of energy gave the consumer a similar energy boost without the sugar and high concentrations of caffeine.

• It also had a massive advantage in that people on the move, such as drivers, did not have to consume the volume of liquid. Also the drinks were a convenient size for handbags and travel and did not need refrigeration.

• The market boomed, created growth of 2,400% in the four years from 2005 to 2008 for the company who launched it.

• Now with interest from outside of the states, the market is estimated to double in 2009 to $500m and double again in 2010 to $1Billion

• The consumer group for energy shots has proven to be broader than those buying energy drinks.

Energy Shot Market


Advantages and benefits of Voltz Energy Shot

•Provides a huge boost of energy without the “crash”

•Free of sugar and carbs, only 4 calories

•Rich in vitamins and anti-oxidants for healthy energy

•Concentrated form avoids the consumption of liquid volume - the “Bathroom” factor.

•Small size means it is easily carried around in a handbag, glove compartment, even allowed on aircrafts

•Can be stored and displayed at room temperature - no refrigeration required

•Huge wide appeal to many consumer groups

•Phenomenal retail breadth


• Workers, especially shift workers needing a boost

• Drivers, especially lorry and taxi drivers working long hours

• Party goers, wishing to stay up late

• Mums and housewives tired through the day

• Late internet users (MSN/Facebook)

• Computer gamers, including Poker

• Keep fit enthusiasts (gym, aerobics etc.)

• Sportsmen and women of all types

• Students and studiers

Consumers



Retail Outlet Opportunities

• Supermarkets

• Chemists

• Local Convenient stores

• Newsagents

• Sports shops

• Gyms

• Petrol stations

• Workplace canteens

• Direct internet sales

•Vending machines

•Lunch/Sandwich shops

•Takeaway Food outlets

•Taxi Ranks

•School/Colleges/ Universities

•Pubs and Clubs

Retailer Advantages:

• Small, high value product

• Available on counter display or clip strip

• No refrigeration required

• Good margins for retailers (40 % POR)

• Strong impulse purchase

• Manufactured and packed in the UK


Conclusion

This genuinely is a tremendous opportunity to become involved with a proven product that has already demonstrated huge sales and growth, right at the beginning of its cycle in Europe.

Many people will be making fortunes from this multi-billion pound market.

Will you be one of them?


Appendix 1

Pricing Structure

Recommended Retail Price £1.79

Ex-Vat @ 15% £1.56

Cost of Retailer (40% POR) £0.94

Regional Distributor/Wholesaler (25% POR) £0.70 Master Distributor (30% POR) £0.49


Appendix 2Marketing Plan

• The Master Distributor will contact all major retailers in the sectors listed in the main presentation to seek nationwide distribution.

Target after 1st Year is: £1m retail = £500,000 at wholesale = £240,000 Gross profit

• Appoint Regional Distributors, who will seek local distribution in local retail outlets.

Target: =100 Regional distributors at £2,500 = 250,000 =£180,000 Gross Profit

If only 50 re-order regularly @ £2,000 per month = £100,000 per month @ 30% profit margin = £30,000 per month gross profit.

• Set up website for direct to customer sales

Appendix 3

The active ingredients in Voltz are a complex of B Vitamins, they play a key role in energy production by breaking down carbohydrates, proteins and fat. The B Vitamins also aid mental function and provide a feeling of physical wellbeing.

Vitamin B6B6 aids the conversion of carbohydrates into energy, increases the level of oxygen in the blood as well as aiding in the production of red blood cells. It also has a function in helping the nervous system. Deficiency of this important Vitamin is linked to depression and other mental disorders.

Vitamin B12Promotes energy metabolism, immune and nerve function. Like B6 it also has a role in the development of red blood cells.

Niacin (Vitamin B3)Niacin is a regulator of blood sugars. It helps in energy production by aiding in the breakdown of carbohydrates, protein, fats and starches for sustainable energy. Niacin also opens the blood capillaries and in doing so takes more blood, nutrients and oxygen to the extremities and the skin, thereby aiding circulation.

Ingredient Information

Folic Acid (Vitamin B9)Is critical to cellular division and DNA synthesis. Like B6 and B12 it has a synergistic role in red blood cell formation.

ENERGY BLEND

CiticolineInterest is growing in Citicoline, a form of the B Vitamin Choline. Citicoline protects brain cells in two critical ways. It helps to restore membrane components called Phospholidpids and counteracts the effects of free radical damage to the membrane. Citicoline “protects” the brain in doing so helps to preserve memory function and thinking ability.

L Tyrosine/L PhenylalanineThese two amino acids are precursors of several neurotransmitters including L Dopa, Dopamine, Norepinephine and Epinephine. Consequently these amino acids have been shown to elevate the mood, improve memory and boost mental alertness.

TaurineTaurine is an amino acid that helps to regulate the heartbeat, maintain cell membrane stability and prevent brain cell over-activity. We use more Taurine when our body is carrying out physical activity or mental stress; if the body is lacking this nutrient the body will not be able to form at its peak.

Malic AcidMalic acid is primary in the complex process of deriving ATP from food (ATP is the energy that runs the body).

GlucuronolactoneGlucuronolactone is metabolised in the human liver from glucose. It helps the body to fight fatigue and provides a sense of wellbeing.

CaffeineCaffeine aids in the absorption of nutrients. It aids in fat burning during exercise and in doing so supplies a good source of energy to the body. Caffeine improves alertness, concentration and reaction time.

N Acetyl (NAC)It is a very powerful antioxidant that helps to “mop up” free radicals that are produced by physical activity and in doing so NAC helps to protect the body from harmful cellular oxidation damage.

GlutamineGlutamine, an amino acid, is converted to glucose when more glucose is required by the body as an energy source. It also assists in protein metabolism and can speed recovery after exercise.

COQ10A powerful antioxidant and free radical scavenger, it acts as a stabiliser for this complex formulation. It is also an ingredient of the electron transport chain and helps generate energy in the form of ATP (Adenosine tri-phosphate).

Appendix 4

VOLTZ POPULAR ENERGY DRIN K

Size 60ml 250ml Calories 2 112 Sugar 0g 28g Carbohydrates 0g 26g Sodium 18mg 180mg Niacin (B3) 30mg 10mg Vitamin B6 40mg 5mg Vitamin B12 500mcg 6mcg Energy Blend 2000mg 1250mg* Herbal Stimulants No Yes Caffeine 50mg* 80mg

* 1. Popular energy drinks also have sugar included in their “energy blend” whereas Voltz does not!* 2. Comparable to one cup of premium coffee

Interesting facts about B Vitamins:• JFK had B12 injections daily to aid his energy.• Margaret Thatcher also took B12 to boost her energy levels which helped her become famous for only needing a reported 4 hours of sleep a night.

Technical Information


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NO CRASH! NO CARBS! ONLY ENERGY!. In 2005 a small vitamin supplement company in the US launched a brand called 5- hour Energy. This saw the birth of the