No. of Printed Pages : 7

POST GRADUATE DIPLOMA ININTERNATIONAL BUSINESS

OPERATIONS/MASTER OFCOMMERCE

Term-End Examination

June, 2010

IB0-02 : INTERNATIONAL MARKETINGMANAGEMENT

Time : 3 hours

Maximum Marks : 100

Note : Attempt both Part-A and Part-B.

PART-A

1. Write short notes on any two of the following : 5+5The strategic concept of marketingInternational market positioning

PiggybackingsTransfer pricing

2. Distinguish between any two of the following : 5+5Probability sampling methods andnon - probability sampling methods of data

collection.Regiocentric orientation and Geocentric

orientationServices and productFranchising and contract manufacturingmodes of international market entry.

IBO-02

1 P.T.O.

PART-B

Attempt any four of the following questions : 10+10

Explain the terms, marketing, international

marketing, multinational marketing and global

marketing. In the context of these four terms,

describe how the international marketing

involvement and commitment of a company

changes ?

Explain various steps involved in the process of 20

international market solution.

What is international product life cycle ? Describe

the phases of international product life cycle. How

does it help in international marketing of the

product ? 5+10+5

(a) Differentiate between adaptation and 5+5

standardisation strategies in international

marketing. Explain the relative advantages

and disadvantages of these two strategies

in international marketing.

(b) Explain the alternative methods applied in 5+5

transfer pricing.

7. (a) Explain the main steps involved in the sales

force management. 10+10

(b) Discuss different consumer promotion tools

followed by companies in international

marketing.

IBO-02 2

(a) Enumerate the major guidelines for writinga good marketing research report. 10+10

(b) "Advances in the information technologyhave been revolutionising in internationalmarket operations". Comment.

From Indian point of view, identify the services 20that offer potential for international marketingand examine India's strengths and weaknesses inexploring the potential.

IBO-02

3 P.T.O.

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IBO-02 7