WESUPPORT WECHAT ELEARNING PLATFORM WESUPPORT WECHAT ELEARNING PLATFORM

Young worker section

Working parents section

Line manager section

WHAT IS IT?

A free mobile-based platform hosted on China’s most popular communication app that contains lessons, tips, videos and quizzes to enhance young workers, migrant working parents and line managers’ knowledge on sought after subjects.

MIGRANT PARENT WORKERSWith long working hours and very few holidays, parent workers often miss out on the most crucial moments in their children’s upbringing. Our parenting lessons help them balance the demands of life and work, while at the same time imparts them with practical child-related knowledge.

LINE MANAGERSMany supervisors struggle to communicate effectively with their workers, many of whom are young, restless and away from home for the first time. Our content aims to strengthen their communication and conflict management skills and to ultimately help them become better managers.

YOUNG WORKERSYoung migrant workers often struggle when faced with the reality of life as factory worker. Conflict between co-workers and with management, a lack of career advancement opportunities, poor communication skills and homesickness are just some of the issues they grapple with. From inspiring real-life photo stories of former factory workers who now enjoy successful careers to quirky cartoon strips, our Young Worker lessons add value by encouraging workers to make the most of their work experience and to persevere.

Why this platform?

No.1WeChat is the most popular communications app in China, with over a billion monthly active users.

375+Number of posts on the platform to date. New lessons are added each week.

100,000+Number of visits to the platform to date, reflecting the strong interest in the platform among workers.

THE CONTENT AT A GLANCE

Target audience: young workers

Developed exclusively by CCR CSR, five people share their stories of career progression.

Told through intimate photos and first-person narrative, these stories aim to give hope and inspiration to the millions of factory workers struggling to see brighter futures.

Target audience: migrant parent workers

CCR CSR partnered with UNICEF to adapt their Early Childhood Development (ECD) content for the WeSupport platform. Many migrant parent workers lack access to credible sources of information about ECD and these lessons fill that gap. It includes:

• Videos on nutrition, health and safety

• Lessons on nutrition and disease prevention

• Quizzes on health and safety

Target audience: migrant parent workers, line managers and young workers

Developed exclusively by CCR CSR based on tried-and-tested training materials, lessons are told through an attractive, easy-to-digest medium. A series of cartoon lessons have been developed for each of the three target groups with lesson topics ranging from parenting and distant communication, conflict management and good management to stress management, career development and more.

Also includes carefully selected articles from third party sources, comics, holiday specials, lucky draws etc.

Comic Lessons UNICEF ECD Content “I Made It” Photo Diaries

Scan to access the WeSup-port platform

Posting frequency

New content is posted to the platform each week. Followers of the platform receive a push notification directly through their WeChat accounts whenever a new lesson is posted.

Followers can also interact with the content by leaving comments or sending private messages to the WeSupport admin.

PLATFORM IMPACT AND TESTIMONIALSAccording to our 2016 WeChat Impact Survey, which included 567 survey participants:

62%PARENTS SAY WESUPPORT HELPED COMMUNICATION WTH CHILDREN

FREQUENCY OF BROWSING WESUPPORT IS HIGHER AMONG LESS EDUCATED GROUPS

85% OF WESUPPORT USERS BROWSE ITS CONTENTS REGULARLY

0%

10%

20%

30%

40%

50%

Figure 11: Frequency of browsing WeSupport platform

High education v.s. Lower education

19.0%

12.9%

47.1%

38.9%

27.1%26.1%

12.9%16.1%

Onlyoccasionally

Aboutonce week

EverydaySeveral times a week

Frequency

College

No college

4 OUT OF 10PARENTS SAY WECHAT IS KEY TO STAYING CONNECTED WITH THEIR CHILDREN

WESUPPORT WAS PARTICULARLY HELPFUL FOR LESS EDUCATED LINE MANAGERS

Not Helfpful

Partly Helpful

Very Helpful

College

No College

Not Helfpful Partly HelpfulVery Helpful

College No College

College No college

52.5% 43.4% 38.3% 59.3%

4%

Very helpful

Partly helpful

Not helpful

2.5%

Everyday

Only occasionally

About once a week

Several times a week

44%

15%

27%

14%

Figure 11: Frequency of browsing WeSupport platform

General WeSupport use

“Recently, I read some contents on the WeSupport platform about effective listening and some “tricks” about different ways to ask questions. I really tried to “experiment” with these tricks whenever I talked to my son… and I think slowly but surely, he is more willing to talk to me,” Li Mei, 37-year-old factory worker whose 11 year-old son lives with the grandparents in the hometown.

“I got inspired by the WeSupport lesson ‘how to be a good line-manager’… Now whenever I find any conflicts among workers, I try to be a mediator. I talk to all sides and encourage them to communicate with each other to deal with any misunderstandings…” Yang Feng, a 27-year-old line manager in charge of 30 workers.

““We are too busy to learn parenting knowledge systematically, but whenever and wherever we are free, even if it’s just for 5 minutes, we click on WeChat and learn some practical modern parenting skills.” A 31-year-old mother, with a four-year-old child from Chongqing.

HOW YOU CAN GET ENGAGED

COMPANIES THAT SPONSOR THE PLATFORM

While the platform is open to the public, support is essential to ensure the sustainability of the platform. This support will help ensure that CCR CSR can continue to develop targeted material for migrant parent workers, line managers and young workers. By becoming a sponsor, companies can support the needs of their workers, while aligning their brand with an organization committed to to upholding child rights in supply chains.

Basic Package: USD 2,500(2 years)

Extended Package: USD 5,000 (2 years)

• Face-to-face introduction and promotion of the platform: CCR CSR staff, together with factory management, invite all workers to short and fun information meetings where the platform is featured on a large screen. Selected video clips will be shown to trigger interest among workers. Our staff will also organize a lucky draw for those who sign up

• A set of promotional materials such as posters and info cards are given to the factory to be shared with new workers and for continuous promotion

• Recognition as a sponsor (on the WeSupport platform)

• Face-to-face introduction and promotion of the platform by CCR CSR staff at the factory, including organizing a lucky draw for those who sign up

• A set of promotional materials to share with workers e.g. posters, info cards

• Access to all downloadable CCR CSR-developed content, which can be uploaded onto individual platforms or presented during training activities. Content is provided in editable format to facilitate translation into other languages.

• Recognition as a major sponsor (on the WeSupport platform and other online publicity channels)

To discuss sponsorship opportunities in more detail, please contact malin.liljert@ccrcsr.com