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NodeXL Pro Tutorial:
Facebook Post Networks
Last updated: February 12th, 2019
This tutorial shows you how to download, analyze and visualize posts, comments and replies from Facebook Fan Pages with the NodeXL Pro Fan Page Network importer.
The tutorial makes use of the automation feature. You can learn how to use that in the NodeXL Pro Tutorial: How to automate NodeXL Pro (link below).
Download a zip-file with a collection of NodeXL Options files which will be used in this tutorial: https://www.smrfoundation.org/nodexl/automation/
More NodeXL Pro Turorials can be found here: https://www.smrfoundation.org/nodexl/tutorials
If you have any questions, please send us an email: [email protected]
About this Tutorial
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
1. To make use of the automation feature, download a zip-file with a collection of NodeXL Options files and save them to your machine: https://www.smrfoundation.org/nodexl/automation/
2. Open a new NodeXL Pro workbook and click on Options > Import to open the Windows explorer. Navigate to the folder where you have placed the previously downloaded options files.
3. For post content analysis, select the NodeXL Options file:
Facebook Fan Page Post Network – post analysis
4. Or for comment content analysis, select:
Facebook Fan Page Post Network – comment analysis
Import NodeXL Options file
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About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Import from Facebook Fan Page Network…
About this importer
This importer can generate network data with users or posts as vertices. Here we will focus only on posts (including comments and replied) as vertices.
Edges can be created between comments and posts, as well as replies and comments.
Facebook API rate limiting
You may run into Facebook API rate limits: The download will pause and resume after about 10 minutes.
Facebook allows 600 page calls in 10 minute time windows. One call collects up to 25 posts, but only one comment.
Related NodeXL Options files:
• Facebook - Post Network - post analysis
• Facebook - Post Network - comment analysis
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Post Content Analysis
1. Import the NodeXL Options file:
Facebook - Post Network - post analysis
2. To open the importer go to Data > Import > Import from Facebook Fan Page Network
3. Click Login.
4. Enter a page name.
5. Check the box Vertices and select Post.
6. Check only the box posts (self-loops).
7. Set the number of posts to download to 100.
8. Limit the number of comments per post to 1.
9. Click Download and wait.
10. Save the file after the data has been downloaded.
11. Click on Graph > Automate and then Run to start task automation.
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Post Content Analysis
The resulting visualization shows a grid outline of the posts. If there is no image available, a blue disk is shown.
The least liked post is layed out in the upper left corner, while the most popular post most is placed in the lower right corner.
The words at the top are the most frequently used words in all posts.
https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=183153
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Post Content Analysis
Take a look at the following worksheets to explore post contents and metadata:
• Vertices: Post contents and and statistics: Likes, Comments or Shares
• Time Series: Analyze the timing pattern of published posts.
• Network Top Items: Most frequently used words, word pairs, hashtags and URLs
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Comment Content Analysis
1. Import the NodeXL Options file:
Facebook - Post Network - comment analysis
2. Open Data > Import > Import from Facebook Fan Page Network
3. Click Login.
4. Enter the page name.
5. Check the box Vertices and select Post.
6. Check all boxes below Create a directed edge between.
7. Set the number of posts to download to 20.
8. Limit the number of comments per post to 100.
9. Click Download and wait.
10. Save the file after the data has been downloaded.
11. Click on Graph > Automate and then Run to start task automation.
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=183187
Comment Content Analysis
The resulting visualization shows one group for each post. If there are many replies to a comment, subgroups will emerge.
The post is placed in the center of a group, comments and replies around it.
The words at the top of each group are the most frequently used words in the comments.
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Comment Content Analysis
When task automation is finished, take a look at the following worksheets:
• Vertices: Post/Comments/Replies and statistics: Likes, Comments, or Shares, Comment Likes, Reply Likes.
• Time Series: Analyze the timing pattern of the comments.
• Network Top Items: Most frequently used words, word pairs, hashtags and URLs
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Single Post Analysis
To analyze a single post, you need to identify the post number in relation to the most recent published posts, which can be tricky. (The Facebook API does not allow the collection of data via the post ID.)
Once identified, choose the option e.g. Download from post 39 to 39.
https://www.nytimes.com/2018/07/14/us/trump-walks-front-queen-elizabeth.html
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Single Post Analysis
https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=183180
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
Useful Links
Social Media Research Foundation: http://www.smrfoundation.org/
More Tutorials: https://www.smrfoundation.org/nodexl/tutorials
NodeXL Graph Gallery: https://nodexlgraphgallery.org/
Video: Marc Smith | Network Mapping the Ecosystem: https://www.youtube.com/watch?v=kDiGl-2m868
Viedo: How to Automate NodeXL Pro: https://www.youtube.com/watch?v=mjAq8eA7uOM
Twittter search operators: https://developer.twitter.com/en/docs/tweets/rules-and-filtering/overview/standard-operators
Literature
Derek Hansen, Ben Shneiderman and Marc Smith (2009): Analyzing Social Media Networks with NodeXL: https://www.elsevier.com/books/analyzing-social-media-networks-with-nodexl/hansen/978-0-12-382229-1
Eduarda Mendes Rodrigues, Natasa Milic-Frayling, Marc Smith, Ben Shneiderman, Derek Hansen (2011): Group-in-a-box Layout for Multi-faceted Analysis of Communities. In: IEEE Third International Conference on Social Computing, October 9-11, 2011. Boston, MA: https://www.cs.umd.edu/hcil/trs/2011-24/2011-24.pdf
Marc A. Smith, Lee Rainie, Ben Shneiderman and Itai Himelboim (2014): Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters. PEW Research Report: https://www.pewinternet.org/2014/02/20/mapping-twitter-topic-networks-from-polarized-crowds-to-community-clusters/
Itai Himelboim, Marc A. Smith, Lee Rainie, Ben Shneiderman and Camila Espina: Classifying Twitter Topic-Networks Using Social Network Analysis. In: Social Media + Society (January-March 2017: 1 –13). https://journals.sagepub.com/doi/full/10.1177/2056305117691545
Aaron Clauset, M. E. J. Newman, and Cristopher Moore (2004): Finding community structure in very large networks. In: Phys. Rev. E 70.
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Links and Literature
About this Tutorial
Import NodeXL Options file
Import from Facebook Fan Page Network
Post Content Analysis
Comment Content Analysis
Single Post Analysis
Links / Literature
