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Nokia Life Tools

By:

Anita Sharma

Nokia Life Tools

By-Anita Sharma

Prestige Institute Of Management, Gwalior

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What is Nokia Life Tools

Nokia Life is an SMS based,

subscription information service

designed for emerging markets which

offers a wide range of information

services covering healthcare,

agriculture, education and

entertainment.

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There are four countries

India

Indonesia

China

Nigeria

As of April 2011, over 15 million people have

experienced NLT services in these fourcountries

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Story of Pilot study of Nokia Life Tools

(NLT)

Preceded by a pilot study called Mera Nokia

The state was Maharastra, in June 2009

Started only with two supporting devices Nokia 2323

Classic and Nokia 2330 Classic devices And the services in India supported 11 local languages

The service has later been expanded to Indonesia in

(November 2009) ., China (May 2010) and Nigeria(November 2010

Note- The unit is headed by Mr. Jawahar Kanjilal, global

head of Nokia tools.

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How They manage it..

?

?

??

?

??

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Agriculture

The agricultural part of the service consists of;

localized information including weather conditions,

advice about crop cycles,

general tips and techniques, as well as market prices for crops.

Farmers in the pilot scheme said getting daily prices ontheir phones reduced their dependency on agents for

basic information, enabling them to negotiate withgreater confidence.

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Education

The educational tools provide;

simple English and

general knowledge courses in local languages,

as well as study modules in a variety of state and ICSE board topics, including history, geography, biology,

physics and chemistry.

In India, it also includes a service that allows students to

retrieve their exam results through their NLT app.

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Healthcare

The healthcare services offers;

pregnancy and childcare advice,

mens health, and

womens health in all countries. There is also a range of health topics like respiratory,

heart, diabetes, hepatitis and digestive health which arespecific to some countries.

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Entertainment

The entertainment suite offering varies regionally and includesamong others

cricket & football scores,

news,

wallpapers,

astrology, and

ring tones.

Note-

The service has also been known as Ovi Life Tools and Nokia LifeTools (the latest name change was to "Nokia Life" was announcedat Mobile World Congress in Barcelona February 2012).

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Subscription prices

Nokia Life Tools Agriculture service is available across 18 states, in11 regional languages including Hindi, Malayalam, Kannada, Tamil,Telugu, Punjabi, Marathi, Bengali, Gujarati, Oriya and English, onover 20 devices. The basic plan at Rs 30 per month, offers dailyweather updates and relevant agriculture-related news, advice andtips.

The premium plan at Rs 60 per month, provides the closest marketprices for three crops chosen by the subscriber, as well as weatherinformation, news, advice and tips. The Education service isavailable across India, and consumers can subscribe to theirpreferred educational service such as Learn English, GeneralKnowledge or Exam Tips for Rs 30 per month. Health services are

also priced at Rs 30/ month.

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Subscribers till now..

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Thank you