CONTENTCHAPTER 1INTRODUCTION Introduction of mobilesCHAPTER
2NOKIA Introduction of Nokia Company profile History of Nokia
Future of Nokia Vision of Nokia & Todays Nokia The first mobile
phone Different technologies.CHAPTER 3SAMSUNG Introduction of
Samsung Company profile History of Samsung Samsung
telecommunication Samsung visionCHAPTER 4RESEARCH METHODOLOGY
Introduction Research Objectives Developing the Research Plan
Research Approach Research Instrument Sampling Plan Contact Method
Collection of the information Limitation of Research Objectives of
Research
CHAPTER 5REVIEW OF LITRETARTURECHAPTER 6ANALYSIS &
INTERPERATONCHAPTER 7CONCLUSIONIMPORTANT FINDING OF THE
STUDYBIBLIOGRAPHYANNEXURE
CHAPTER1INTRODUCTIONDefinition of Mobile phone:- The cellular
telephone (commonly mobile phone or cell phone orhand phone) is a
long range portable electronic device used for mobile
communication. In addition to the standard voice function of a
telephone , current mobile phones can support many additional
services such assess or text messaging, email, switching for access
to the Internet, &MMS for sending and receiving photos and
videos. Most current mobile phones connect to a Cellular network of
base stations, which is in turn interconnected to the public
switched telephone networks phones. Cellular telephone is also
defined as a type of short-wave analog or digital telecommunication
in which a subscriber has a wireless connection from a mobile
telephone to a relatively nearby transmitter. The transmitter's
span of coverage is called a cell.Generally, cellular telephone
service is available in urban areas and a long major highways. As
the cellular telephone user moves from one cell or area of coverage
to another telephone is effectively passed on to the local cell
transmitter. A cellular telephone is not be confused with a code
less telephones.
Chapter 2INTRODUCTION OF NOKIANokia Corporation
(OMX:NOK1V,NYSE:NOK,FWB:NOA3) is a Finnish multinational
communications corporation that is headquartered in Keilaniemi,
Espoo a city neighboring Finland's capita Helsinki. Nokia
manufactures mobile electronic devices, mostly mobile telephones
and other devices related to communications, and in converging
Internet and communications industries, with 130,000employees in
120 countries, sales in more than 150 countries and global annual
revenue of over 38 billion and operating loss of 1 billion as
of2011. It was the world's largest manufacturer of mobile phones in
2011, with global device market share of 23% in the second quarter.
Nokia produces mobile devices for every major market segment and
protocol, including GSM, CDMA, and W-CDMA(UMTS). Nokia offers
Internet services such as applications, games, music, maps, media
and messaging through its Ovi plat form. Nokia's joint venture with
Siemens, Nokia Siemens Networks produces telecommunications network
equipment, solutions and services. Nokia also provides
free-of-charge digital map information and navigation services
through its wholly owned subsidiary. Nokia is a public
limited-liability company listed on the Helsinki, Frankfurt , and
New York stock exchanges, and plays a very large role in the
economy of Finland, accounting for about a third of the market
capitalization of the Helsinki Stock Exchange (OMX Helsinki) in
2007.The Nokia brand, valued at $25 billion, is listed as the 14th
most valuable global brand in the Inter brand/Business Week Best
Global Brands list of 2011. It is the 14th ranked brand corporation
in Europe (as of 2011), the 8th most admirableNetwork and Other
CommunicationsEquipmentcompany worldwide in Fortune's World's Most
Admired Companies list of 2011, and the world's 143th largest
company as measured by revenue in Fortune Global 500 list of 2011.
In July 2010,
Nokia reported a drop in profits by 40%, which turned into an
operating loss of 487 million in Q2 2011. In the globalSmartphone
rivalry, Nokia held the 3rd place in 2Q2011, trailing behind
Samsung and Apple. On 11 February 2011 Nokia announced a
partnership with Microsoft; all Nokia smart phones introduced since
then were to run under Microsoft's Windows Phone(WP )operating
system. On 26 October 2011 Nokia unveiled its first Windows Phone
handsets, the WP7.5 Lumia 710and 800.The Nokia House, Nokia's head
office located by the Gulf of Finland in Keilaniemi, Espoo, was
constructed between 1995 and 1997. It is the work place of more
than 1,000 Nokia employees. COMPANY PROFILEType Public
companyTraded as OMX:NOK1V,NYSE:NOK, FWB:NOA3Industry
TelecommunicationsInternetComputer softwareFounded
Tampere,Finland,Russian Empire(1865)incorporated
inNokia(1871)Founder(s) Fredrik Ides tamLeo MechelinHeadquarters
Espoo,FinlandArea served WorldwideKey people Jorma Ollila
(Chairman) Stephen Elop (President & CEO) Timo Ihamuotila (CFO)
Kai istm (CDO) Henry Tirri (CTO)Products Mobile phones Smartphones
Mobile computers Networks (See products listing)ServicesMaps and
navigation, music, messaging and media software solutions(See
services listing)
Revenue38.65 billion(2011)[1]Operatingincome-1.073
billion(2011)[1]Net income-1.164 billion(2011)Total assets36.20
billion(2011)Total equity11.87
billion(2011)Employees134,171(2011)DivisionsMobile SolutionsMobile
PhonesMarketsSubsidiariesNokia Siemens NetworksNavteqSymbianVertuQt
Development FrameworksWebsiteNokia.comHISTORY OF NOKIAEstablished
in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on the banks
of Nokianvirta River in Finland.
Finnish Rubber Works acquired Nokia Wood Mills, Telephone and
Telegraph Cables.Nokia Corporation created - 1967 -paper
products-car tires- personal computers-cables.Nokia began
developing the digital switch (Nokia DX 200) which became a
success.1991 Nokia - agreements to supply GSM networks nine
European countries. August 1997 Nokia - GSM systems to 59 operators
in 31 countries.
FUTURE OF NOKIABy the year 2012 a quarter of all content will be
user-generated and passed between friends, rather than being
created and distributed by today's media brands, according to
interviews with "trend-setting consumers. The Future Laboratory
spoke to 9000 consumers on behalfof Nokia, all of whom are
described as "active users of technology" and thus can be trusted
to tell us what the world's going to look like. As Nokia's Vice
President, Multimedia, Mark Selby describes it thus:"We think it
will work something like this; someone shares video foot age they
shot on their mobile device from a night out with a friend, that
friend takes that footage and adds an MP3 file - the soundtrack
ofthe evening - then passes it to another friend. That friend edits
the footage by adding some photographs and passes it onto another
friend and so on."All of which will be done on their mobile phone,
obviously. Driving users to prefer content mashed up by friends, as
opposed to professionally- produced, are four trends which The
Future Laboratory and Nokia have identified through their research.
Immersive Living reflects the way people are always on-line, while
Geek Culture is a reflection of how everyone wants high-tech toys
these days at least, all the people interviewed for this studys
technology for girls -apparently not just technology for boys
painted pink and Localism sees users taking pride in content
produced by their locality. All in all it's remarkable how closely
this research matches Nokia's ideal vision of the future. Consumers
using mobile phones to create and mashup content, taking power away
from the media brands and placing it in the hands of those running
the portals and controlling the mobile user experience.
The Vision of Nokia:-Our vision is a world where everyone can be
connected. Ourvision is to ensure that 5 billion people are always
connected at any given point and to achieve 100fold more network
traffic.Nokia Today:-Head office in Finland; R&D, production,
sales, marketing activities around the world.Worlds #1 manufacturer
of mobile devices, with 38% share in 2007 112 262 employees. Sales
in more than 150 countries.First mobile phone
The Mobira City man 150, Nokia's NMT-900mobile phone from
1989(left), compared to the Nokia 1100 from 2003. The Mobira City
man line was launched in 1987.The technologies that preceded modern
cellular mobile telephony systems were the various "0G"
pre-cellular mobile radio telephony standards. Nokia had been
producing commercial and some military mobile radio communications
technology since the 1960s, although this part of the company was
sold some time before the later company rationalization. Since
1964, Nokia had developed VHF radio simultaneously with Salora Oy.
In 1966, Nokia and Salora started developing the ARP standard
(which stands for Auto radio puhel in or carradio phone in
English), a car-based mobile radio telephony system and the first
commercially operated public mobile phone network in Finland. It
went online in 1971 and offered 100% coverage in 1978.In 1979, the
merger of Nokia and Salora resulted in the establishment ofMobira
Oy. Mobira began developing mobile phones for the NMT (Nordic
Mobile Telephony) network standard, thefirst-generation,first fully
automatic cellular phone system that went online in 1981.In 1982,
Mobira introduced its firs tcar phone, the Mobira Senator for
NMT-450 networks.[37]Nokia bought Salora Oy in 1984 and now owning
100% of the company,changed the company's telecommunications branch
name to Nokia - Mobira Oy. The Mobira Talk man, launched in 1984,
was one of the world's first transportable phones. In 1987, Nokia
introduced one of theworld's first handheld phones, the Mobira City
man 900 for NMT-900networks (which, compared to NMT-450, offered a
better signal, yet as horter roam). While the Mobira Senator of
1982 had weighed 9.8 kg(22 lb) and the Talk man just less than 5 kg
(11 lb), the Mobira City manweighed only 800 g (28 oz) with the
battery and had a price tag of24,000 Finnish marks (approximately
4,560). Despite the high price, the first phones were almost
snatched from the sales assistants' hands. Initially, the mobile
phone was a "yuppie" product and a status symbol. Nokia's mobile
phones got a big publicity boost in 1987, when Soviet leader
Mikhail Gorbachev was pictured using a Mobira City man to make a
call from Helsinki to his communications minister in Moscow. This
led to the phone's nickname of the "Gorba". In 1988, Jorma
Nieminen, resigning from the post of CEO of the mobile phone unit,
along with two other employees from the unit, started a notable
mobile phone company of their own, Benefon Oy (sincere named to
GeoSentric). One year later, Nokia-Mobira Oy became Nokia Mobile
Phones. DIFFERENT TECHNOLOGY:- Bluetooth Technology GPRS Technology
EDGE Technology JAVA Technology MMS Technology Mobile Browsing
Technology
SWOT analysis of NokiaStrengths Nokia worlds largest producer
and manufacturerof cell phonesas well as has the largest
distribution network around the world. It is also known for the
Creativity, Innovativeness, durability & reliability. It has
very good financial position, higher return on equity (ROE), return
on assets (ROA) and net profit margins (NPM) Nokia leads theglobal
cell phoneindustry Nokia dominates the worldcellular
industrybecause it has the Strong R & D facilities. Nokia also
possessing the all fashion strategies and four style new generation
characteristic from manufacturers It has diverse work force and
advanced technology.Weaknesses It has declared its profits had
dropped by 40 % in 2010. Nokiamobile phones pricesare higher as
compare to the prices of chinamobiles handsets. Nokia presence in
the UScellular industryis very low and in Japan it has very weak
position. In India Nokia has few service centers and
veryappallingafter sales service In Japan Nokia closed the mobile
handset distribution and also canceled the distribution of E71
handset due to low market preference.Opportunities In 2011,
theglobal cell phoneindustry expected to grow by double digits
Today, Asia-Pacificmobile phone industryis one of the
fastest-growing industry in the world. Developing countries like
China, Bangladesh, India and Pakistan has enormous demand
potential. Nokia had a 50-50 joint venture with Siemens of Germany
Youth wants the stylish aesthetics, fashionable handsets, it drive
the new market for players.Threats Consumers are becoming more
complicated in the choice of handset due to new styles by china
mobiles. Difficult for sellers to differentiate their products and
retain loyalty. Nokia is facing very strong price pressure from
china and other mobile producers Nokia is losing global market
share after the arrival of several Chinese producers In the
Asia/Pacific emerged competitive forces. Apple, RIM and the other
different sellers have created strong pressure for Nokia.
INTRODUCTION OF SAMNSUNG
Samsung Group is a South Korean multinational conglomerate
company headquartered in Samsung Town, Seoul. It comprises numerous
subsidiaries and affiliated businesses, most of them united under
the Samsung brand, and are the largest South Koreanchaebol.Notable
Samsung industrial subsidiaries include Samsung Electronics (the
world's largest information technology company measured by 2011
revenues), Samsung Heavy Industries (the world's second-largest
shipbuilder measured by 2010 revenues), and Samsung Engineering and
Samsung C&T(respectively the world's 35th- and
72nd-largestconstruction companies). Other notable subsidiaries
include Samsung Life Insurance(the world's 14th-largest insurance
company), Samsung Everland (the oldest theme park in South Korea)
and Cheil Worldwide (the world's 19th-largest advertising agency
measured by 2010 revenues).Samsung produces around a fifth of South
Korea's total exports and its revenues are larger than many
countries' GDP; in 2006, it would have been the world's
35th-largest economy. The company has a powerful influence on South
Korea's economic development, politics, media and culture, and has
been a major driving force behind the "Miracle on the Han
River".
COMPANY PROFILEType Business unit Industry Tele communication
Founded Seoul, South Korea 1977 Headquarters Suwon, Shout Korea
Area served World wide Key people Geesung choi, PresidentProducts
Mobile phones Smart phones Tele communication system MP3 Player,
Laptop computersRevenue US$ 21.1 billion (2007)Net income US$ 2.3
billion (2007)Employees 344,000 (2010)Website Samsung consumers
HISTORY
Unlike other electronic companies Samsung origins were not
involving electronics but other products. In 1938 the Samsung's
founder Byung-Chull Lee set up a trade export company in Korea,
selling fish, vegetables, and fruit to China. Within a decade
Samsung had flour mills and confectionary machines and became a
co-operation in 1951. Humble beginnings. From 1958 onwards Samsung
began to expand into other industries such as financial, media,
chemicals and ship building throughout the 1970's.In 1969, Samsung
Electronics was established producing what Samsung is most famous
for, Televisions, Mobile Phones (throughout 90's),Radio's, Computer
components and other electronics devices.1987 founder and chairman,
Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman.
In the 1990's Samsung began to expand globally building factories
in the US, Britain, Germany, Thailand, Mexico, Spain and China
until 1997.In 1997 nearly all Korean businesses shrunk in size and
Samsung was no exception. They sold businesses to relieve debt and
cut employees down lowering personnel by 50,000. But thanks to the
electronic industry they managed to curb this and continue to grow.
The history of Samsung and mobile phones stretches back to over 10
years. In 1993 Samsung developed the 'lightest' mobile phone of its
era. The SCH-800 and it was available on CDMA networks. Samsung has
made steady growth in the mobile industry and are currently second
but competitor Nokia is ahead with more than 100% increase in
shares.
Samsung Telecommunications
Samsung Telecommunications is one of five business units within
Samsung Electronics, belonging to the Samsung Group, and consists
of the Mobile Communications Division, Telecommunication Systems
Division, Computer Division, MP3 Business Team, Mobile Solution
Centre and Telecommunication R&D Centre. Telecommunication
Business produces a full spectrum of products from mobiles and
other mobile devices such as MP3 players and laptop computers to
telecommunication network infrastructure. Headquarters is located
in Suwon, South Korea.In 2007 Samsung Telecommunication Business
reported over 40%growth and became the second largest mobile device
manufacturer in the world. Its market share was 14% in Q4 2007,
growing up form 11.3% inQ4 2006. At the end of November 2011,
Samsung sold more than 300million mobile devices and set still in
second after Nokia with 300.6million mobile devices sold in the
first three quarter of 2011. Subsidiaries and affiliatesAs of April
2011, Samsung Group was comprised of 59 unlisted companies and 19
listed companies, all of which had their primary listing on the
Korea Exchange stock exchange.Company Symbol Company SymbolSamsung
Corporation 000830Shilla Hotels and Resorts 008770Samsung
Securities 016360Samsung Fine Chemicals 004000Samsung SDI 006400SI
Corporation 012750Samsung Electro-Mechanics 009150Samsung Fire
& Marine Insurance 000810Samsung Engineering 028050Samsung
Electronics 005930Samsung Techwin 012450Samsung Life Insurance
032830Cheil Industries 001300Samsung Card 029780Samsung Heavy
Industries 010140Cheil Worldwide 030000Market Korea 122900Credu
067280Ace Digi tech 036550
SWOT analysis of Samsung
Strength Samsung enjoys the widest range of product portfolio
which includes Mobile phone, Tablet, TV/Audio/Video, Camera,
camcorder, Home appliance, pc, peripherals, printer, memory cards
and other accessories Samsung holds significant market share in
most of the product categories Samsung is NO.2 in terms of market
share in mobiles, it captured Nokias market share by superior
innovation in smart phones Samsungs is the best in terms of design
features and technology. It was the first to introduced dual screen
mobiles , 65k TFT/LCD color phone, first phone with polyphonic
ringtones, phones with rotating lens, thinnest and lightest note
pad etc Samsung enjoys the first mover advantage in terms of
introducing advance features in LCD, refrigerator, Air conditioner
etc. It introduced the worlds smallest MP3 player and Indias first
17 TFT-LCD-TV monitor. Samsung took advantage of the growing
economy of Asian market by setting up manufacturing plant in India
there by reducing logistics and supply chain costs. Samsung brand
value increased by 80% in past three yearsWeakness Samsung Mobile
launched a series of Smart phones recently which led to
cannibalization The demand for LCD panels is expected to decline in
the future Still Nokia is considered to be the most preferred
product in India in terms of ease of use, reliability and resale
value Chinese products focus on economies of scale and dump into
Indian market for lesser cost. This results in reduction of sales
Samsung is a hardware leader but has too much of dependence for
software from other parties. Online stores which sell a wide range
of products are giving better deals as they dont incur cost in
distribution channel
Opportunity
Samsung is planning to make the air-condition product category
more strong with unique technology called Triple protection
proposition Samsung is the Indias official Olympic partner for the
2012 London Olympic and recently launched Olympic Ratna Program.
This will result enhance brand awareness and increase the sales
Samsung Mobile and Home appliance has future plans of launching
Customized products for Indian market. This will improve the market
share in rural market The Indian youth population is growing and
mobile phone sales is expected to increase due to lesser call rates
Its financial position is strong and there is a scope of entering
into unrelated diversification
Threats
Samsung has wide variety of product lines, failure of one
product line will have impact on the other and will result in brand
dilution The competitors like Nokia are focused focussed only in
one segment Since India is a potential market, entry of foreign
players is likely high. Foreign players like Haier have already
started gaining market share in India in home appliances. Threats
from Chinese products Retail Chains like Big bazaar sell consumer
electronics and home appliance in low coststrategy which are
procured in bulks from foreign market
