Non traditional retail format

Direct selling• Direct selling is the sale of a consumer product or

service, person-to-person, away from a fixed

retail location, marketed through independent

sales representatives who are sometimes also

referred to as consultants, distributors or other

titles. Direct sellers are not employees of the

company. They are independent contractors who

market and sell the products or services of a

company in return for a commission on those

sales.

Direct selling india

• The Indian direct selleing revenue is likely to rise to Rs5,000 crore by 2012.

• Annual growth in excess of 30% for the last four years.

• Amway is the largest Direct Selling FMCG Company in India with Investment in excess of US $ 35 million (Rs. 151 crore) in India

Benefits of direct selling• Direct selling is a good way to

meet and socialize with people.• Direct selling offers flexible

schedules. • Direct selling is a good way to

earn extra income.• Direct selling is a good way to

own your own business.• Anyone can do it

• You’re your own boss, which means you can: –Work part-time or full-time – you

choose when and how much you want to work.

– Set your own goals and determine yourself how to reach them.

–Own a business of your own with very little or no capital investment.

– Receive training and support from an established company.

Benefits to manufacturer

• People trust word of mouth publicity more

• Do not have to set up retail store

Vending machines

• A vending machine is a machine

which dispenses items such as

snacks, beverages and other

consumer products to customers

automatically, after the

customer inserts currency or

credit into the machine.

E retailing• E-tailing (less frequently: etailing) is the selling of

retail goods on the Internet.

• Expected to be worth 7000 crore by 2015 as per TOI –

3-7-2011

• As per India Retail Report 2009, books, electronic

items, clothes/accessories, gifts and CDs/DVDs make

up the largest chunk of e-retail sales at 28 per cent, 26

per cent, 25 per cent, and 23 per cent respectively.

• Major players in the segment are futurebazaar.com,

HomeShop18, ebay, flipkart

• For many Indians, booking railway tickets online was their introduction to Internet shopping.

• The government railways ticket booking portal irctc.co.in and travel firm MakeMyTrip Ltd, which is listed on NASDAQ, revolutionised the travel industry at a time when buying train tickets meant waiting for long hours at railway counters.

• More than a decade after MakeMyTrip was founded, 75 per cent of the B2C online market is still dominated by the travel industry, according to a Dec 2011 study by Edelweiss.

• Already, it is the non-travel Snapdeal.com that gets the highest traffic in India among e-commerce sites. Apart from offering discounted and fast service, such sites have also provided a national platform to regional merchants by selling their products online.While many of India’s e-commerce sites have been inspired by successful models abroad such as Amazon, most have had to improvise to survive locally. The biggest departure from the western model has been offering cash-on-delivery for products.

• E-commerce companies rely on courier service providers to deliver their goods. An Edelweiss study says that only about 10,000 of over 150,000 pin codes in India are covered by these delivery services — leaving out a huge chunk of the country

Television home shopping

in which customers

watch a TV program

demonstrating

merchandize and

then places orders

for the merchandize

by telephone.