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Nonprofit Technology & Communications Conference
2012
Friday, March 167:45 a.m. - 4:30 p.m.Hyatt Regency Minneapolis
1300 Nicollet Mall, Minneapolis
SessionsFull descriptions of sessions, speakers and bios at www.minnesotanonprofits.org/nptech.
Early Morning Sessions 7:45 – 8:45 a.m.Jumpstart a Fundraising Campaign with a Small Budget (Facebook Advertising 101) Track: Marketing & Communications
Back Pocket Tech – Free Resources and Tools You Must Plug Into Track: Technology Planning & IT
Building Bridges to Learning: How Quality Online Classes Create Access to Continuing Education Track: Program Delivery
Engaging Youth through New Technology Track: Program Delivery
Developing your Nonprofit Voice on Twitter Track: Social Media & Mobile Technology
Blogging: Be the Storyteller for Your Nonprofit Track: Website
If Content is King, Design is the Kingmaker Track: Website
Morning Sessions 10:30 – 11:45 a.m. The Impact of Inclusive Communications: Mean-ingful Marketing to Diverse Audiences Track: Marketing & Communications
Is it Time to Refresh Your Brand? Track: Marketing & Communications
Why Nonprofits Should Be Jazzed about the Cloud a la Google Track: Technology Planning & IT
Security on a Shoestring Budget Track: Technology Planning & IT
For many of us, it wasn’t too long ago when we thought we’d never put our personal profile on a public website, much less send a Tweet. Our to-do list was in a notebook, not our email inbox, and we sent most of our marketing materials in print – flyers, newsletters and brochures. We didn’t know what a QR code was (and maybe still don’t!). We’ve all come a long way in just a few short years!
The 2012 Nonprofit Technology & Communications Conference is the place to go to stay up to speed with tools and trends now and looking into the future. You’ll dive into nonprofit strategies for everything from mobile marketing to cloud computing, from digital inclusion to website design, and much, much more. This is one con-ference you don’t want to miss for the latest and greatest in all things nonprofit tech.
New this year:• More breakout sessions than ever before, including a packed schedule
of early morning sessions to help you get the most out of your day.• Sessions for all roles and levels of experience, including designations
for an “advanced” audience. Look the advanced symbol: • A post-conference happy hour co-sponsored by the Young Nonprofit
Professionals Network – Twin Cities Chapter.
Full Conference Agenda7:15 a.m. . . . . . . . .Registration and Exhibit Hall Open
7:45 a.m. . . . . . . . .Early Morning Sessions
9 a.m.. . . . . . . . . . . .Opening Keynote
10:45 a.m. . . . . . . .Morning Sessions
Noon.. . . . . . . . . . . .Walking Lunch and Exhibits Hall
1:45 p.m.. . . . . . . . .Early Afternoon Sessions
3:15 p.m.. . . . . . . . .Late Afternoon Sessions
4:30 p.m.. . . . . . . . .Happy Hour
Free wireless access is available for participants throughout the conference.
This conference has the potential to be a leading force in nonprofit planning!
—Dwight Morrison,
Wheels On Trails (ARC Northland)
2012 Nonprofit Technology & Communications Conference
: This session is for an advanced audience.
Innovation in Service Delivery Track: Program Delivery
WordPress.com 101 Track: Website
Email EQ: Tips to Tap the Emotional Brain Track: Fundraising
Connecting the Dots: How Facebook, Twitter, LinkedIn and Your Blog Work Together Track: Social Media & Mobile Technology
Early Afternoon Sessions 1:45 – 3 p.m.Bringing it All Together: Technology, Public Art, and Widespread Engagement Track: Marketing & Communications
Art Eye for a Tech Guy: The Novice’s Guide to Creating Stellar Marketing Materials Track: Marketing & Communications
Hot Tech Trends: Looking Back at 2011 and Ahead at 2012-13 Track: Technology Planning & IT
Doing More with Less (it is possible!) - Database Selection and Integration Track: Technology Planning & IT
Pulling it All Together – From “Just a Bunch of Numbers” to “Increased Community Impact” Track: Program Delivery
WordPress.com 102 Track: Website
Making Accessible Communications Work for You Track: Website
Dashboards, Metrics, and Insights: Measuring the Value in Social Media Track: Technology Planning & IT
“What a great opportunity to meet other professionals and learn more about trends in the field. Truly applicable for techies of all levels.”
—Amy Neeser, Germanic-American
Institute
Program design: Jennifer Larson Communications Design
“This was an excellent conference for small nonprofits. Definitely worth the seven-hour drive from Northern Minnesota.”
— Sue Grafstrom, LifeCare Medical
Center
“Extremely helpful to a nontech person. If you have any thoughts about doing some-thing new or different technologically or are a very small organiza-tion doing it all your-self, you should go!”
—Mary Weeks, Walk-In Counseling Center
Late Afternoon Sessions 3:15 – 4:30 p.m.Understanding the Content Your Audience Needs Track: Marketing & Communications
Communication Strategies Targeting Asian American & Pacific Islander (AAPI) Communities Track: Marketing & Communications
Stop Keeping Secrets from Your Database – Eliminating Rogue Databases Track: Technology Planning & IT
Building Digitally Inclusive Communities Track: Program Delivery
Managing a Successful Website Redesign (from Two Nonprofit Project Managers Who’ve Been There) Track: Website
Increasing Donations through Video & Storytelling Track: Fundraising
QR Codes and Nonprofits: Scanning for Success Track: Social Media & Mobile Technology
2012 Nonprofit Technology & Communications Conference
: This session is for an advanced audience.
Scholarships This conference is accessible to all nonprofits, regardless of size or ability to pay.
For more about MCN’s registration policies, including applying for scholar-ships, cancellations, substitutions and accommodations, visit www.minnesotanonprofits.org/nptech.
Ways to save: Early Bird Discount: MCN members save $20 if you register by Janu-ary 31.
Team Registration: Send more people and get more out of the conference! Regis-ter 3 people and get the 4th free. Register as a team online or download a Team Regis-tration form.
Dot.Org AwardsIs your nonprofit using technology in innovative ways? Are you pioneering new approach-es in communications? Consider nominating your organization for a 2012 Dot.Org Award. This year’s awards will recognize nonprofits that are using technology and communications in inspiring, effective and creative ways. Nominate your organization, or another doing outstanding work, in the categories of :
• Connecting Communities• Website Redesign• Creative Campaign• Innovative Program Delivery• Mobile Media
_________________________________________________________________________________________________________ Name
_________________________________________________________________________________________________________ Organization
_________________________________________________________________________________________________________ Street Address
_________________________________________________________________________________________________________ City/State/Zip
_________________________________________________________________________________________________________ Area Code/Phone Registrant’s Email
Plenty of standard and vegetarian meals will be provided. If you have other meal requirements, such as vegan or gluten free, or other special requirements, hearing impairment, mobility, etc., please email Shannon McCarville at [email protected] by February 29 to ensure accommodations.
Event: 1694
MCN MembersEarly bird (register by Jan. 31) $149Regular (register by March 9) $169 Late (after March 9 and onsite) $199
Nonmembers:Early bird rate (register by Jan. 31) $199Regular (register by March 9) $199Late (after March 9 and onsite) $219
Promotion code: ____________
Your workshop fees: ________
Membership dues: __________
Total Enclosed: ____________
Check enclosed (payable to MCN) Please bill my credit card
__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ Exp: __ __ /__ __ Credit Card Number:
_________________________________________________________________________ Name (on the card)
_________________________________________________________________________ Organization (if corporate card)
_________________________________________________________________________ Billing Address (if different than above) Zip
_________________________________________________________________________ Cardholder Signature:
Yes! I want to join MCN and take advantage of reduced rates! For other membership benefits and information, visit www.minnesotanonprofits.org or call 651-642-1904.
If your annualoperating budget is:under $99,999 . . . . . . . . . . . . . . . . . . . .$50$100,000 – $199,999 . . . . . . . . . . . . . .$75$200,000 – $399,999 . . . . . . . . . . . . $125$400,000 – $699,999 . . . . . . . . . . . . $250$700,000 – $999,999 . . . . . . . . . . . . $375$1,000,000 – $1,999,999 . . . . . . . . $500$2,000,000 – $2,999,999 . . . . . . . . $625$3,000,000 – $4,999,999 . . . . . . . . $750$5,000,000 – $9,999,999 . . . . . . . . $875$10,000,000 or above . . . . . . . . . .$1,000
Your annual MCN dues are: ______________________________
Organization’s full name
______________________________
______________________________Executive Director’s name
______________________________Federal ID Number
Businesses, consultants and individuals not associated with a nonprofit can join as an Associate Member. Visit www.minnesotanonprofits.org for more information.
Registration Fees Join MCN and save!
Payment Information Register now!
Online: www.minnesotanonprofits.org
Fax completed registration and credit card info to 651-642-1517
Mail registration and payment to:Minnesota Council of Nonprofits2314 University Ave. W., Ste. 20St. Paul, MN 55114
Participant Information
2012 Nonprofit Technology & Communications Conference Registration One form per person. Photocopy if necessary.
Follow the conference on Twitter. Follow @SmartNonprofits and use hashtag #MNnptech.
Visit www.minnesotanonprofits.org/nptech to see a list of past winners, learn more about the award criteria and to nominate a nonprofit.
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