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United Way\'s Center for Nonprofits created a presentation about upcoming trends in 2011 for which nonprofits need to be on the lookout. These trends can dramatically affect an organization\'s funding and business practices. All information contained in this report was based on research that includes sources such as the Pew Report, the Nonprofit Times, and the Journal for Nonprofits.
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Trends in the Nonprofit Sector
United Way’s Center for Nonprofits
Nonprofit Top “Trends” to Watch (Source: Philanthropy Journal)
1) Governments in Crisis2) Strains in the Safety Net3) A Full-Court Press for Modest Gifts4) Grim Grants Outlook5) A Weakened Charity Work Force6) A Sharpened Eye on Charities7) Rising Donor-Charity Tensions8) Proving That Charity Works9) Volunteerism Is Cool10) A Stalled Online Revolution
Governments in Crisis
Charities that rely heavily on government grants and contracts will find little relief in upcoming years.
The National Governors Association's
prognosis is bleak: States are in for a "lost decade," it says, thanks to the recession's severity, the projected slow recovery, and future demands to meet neglected needs.
Governments in Crisis
Governments are increasingly eyeing potential “tax” revenue lost to them through nonprofit status
Increased “fees in lieu of taxes” are becoming more common place
Strains in the Safety Net
While the economy is improving, the recovery from the recession is expected to be long and difficult.
Charities can anticipate a continued surge in requests for food, housing, and many other social services as people struggle with job losses and other problems triggered by the downturn.
The prolonged financial strains on individuals and families are also expected to lead to spikes in crime, domestic violence, mental illness, and substance abuse.
A Full Court Press for Modest Gifts
As charities face cutbacks in state aid, as well as in grants from foundations and corporations, they are turning more intently to individuals — and focusing most seriously on small and medium-sized donations.
Charitable Giving in 2009
Questionable Private Grants Outlook
Although many foundations and corporations are seeing some recovery in investment earnings, they were hit hard by investment losses in the previous years, and many of the nation's largest foundations and corporations will keep giving at 2010 levels.
But as problems like hunger and unemployment continue, they will face greater public pressure to increase their grant making. Some foundations have said they may close at a point in the near future and spend the entirety of their assets in response to financial declines and the growing social needs.
Increased competition for a smaller pot of dollars
A Philanthropy Journal survey of the top 400 nonprofit organizations (in revenues) reported an expected median decline of 9%
The search for money to finance charitable work will grow more competitive than ever, as state governments and private foundations cope with coffers that have dropped sharply in value over the past two years.
Weakened Charity Workforce Charities have laid off thousands of employees.
Even workers whose jobs seemed protected have received pink slips, as Stanford University, one of the nation's most successful fund-raising institutions, laid off 50 staff members in its development office, and American Lebanese Syrian Associated Charities, the fund-raising arm of St. Jude Children's Research Hospital, eliminated 70 jobs.
Many nonprofit employees have left the nonprofit sector.
Weakened Charity Workforce
This is compounded by the fact that many top executives in the Nonprofit sector are predicted to retire (60%) in the next 5 years
A Sharpened Eye on Charities
The Internal Revenue Service is scrutinizing many of the nation's wealthiest organizations, and has undertaken wide-ranging efforts to make sure charity leaders and their boards serve as good stewards of tax-subsidized dollars.
In Congress, lawmakers continue to seek ways to ensure that nonprofit groups justify their tax-exempt status.
Rising Donor-Charities Tensions
As donors grow more inclined to specify how they want their contributions to be used, cash-strapped nonprofit groups will struggle to honor those wishes.
Nonprofit organizations are purposefully moving away from designated funds
Proving that Charity Works
Amid growing concern that donors have no way to know whether their giving makes a difference, efforts to improve how individuals pick and choose charities are gaining steam.
Business savvy donors, led by foundations, government and corporate funders, are pursuing impact funding with measurable outcomes.
Volunteerism Becomes Cool
Volunteerism and national service are getting high-profile attention, with both President Obama and the first lady giving the issue top priority.
This year brings a shift in the conversation, from how to recruit more volunteers to how charities can better absorb and manage them.
A Stalled Online Revolution
Blogs, Twitter, and Facebook allow nonprofit groups to connect with supporters, volunteers, and donors in a far more interactive, cost-effective way than ever in history.
Few charities however, have figured out how to raise money using the new social networks.
The big picture – trends to watch
Continued Legislative Reforms Impacting Nonprofit Sector
Increased Taxation/Fees Imposed on Nonprofits
Intense Media and Public ScrutinyEconomic Strains Continued Discussion on the
“Starvation Cycle of Nonprofits”“Forced” Collaborations and Mergers
The Big Picture – Trends to watch
Venture Philanthropy – Whats my ROI? Measurable Outcomes
Enlightened and Empowered Donors Blurred Lines Between For Profit and
Nonprofit Encroachment of For-Profit Businesses Increased calls for “Professionalism” of
Nonprofits Social Entrepreneurship New Corporate/Nonprofit Structures and
Joint Ventures
The Big Picture – Trends to watch
Shortage of Nonprofit Staff and Board Leadership
Increased Emphasis on Planned Giving Multi-tiered Fundraising Approaches –
(Targeting more than “big” donors)“Cause” MarketingNonprofits Protecting Their
“Brand”Technology Revolution
Nonprofit Boards -
National trends – Governance as Leadership -Board needs to operate in three modes to support org. – NEED ALL
Most boards operate in fiduciary mode Many move into strategic Few are generative
Source: Board Source Strategic
Generative
Fiduciary
Strategic and Generative Planning
The true gifts a board member gives lie not in the answers to questions, but the questions they ask!