Nonverbal Business CommunicationFor My Friends in BSAD 101By Thomas Hilton

Topics

• Importance• Visual Communication• Aural Communication• Tactile Communication• Other Channels of Nonverbal

Communication• Some Concluding Thoughts

Importance

• Always more believable than verbal• Estimated proportion of credibility

– 10% Verbal– 90% Nonverbal

• “You never get a second chance to make a first impression”

• Culturally Dependent• Try it!

Visual Communication

• Facial Expressions• Arm and Hand Movements• Posture• Props

Visual CommunicationFacial Expressions

• Face– Direction– Mood

• Eyes– Contact– Direction

Visual CommunicationArm & Hand Movements

• Closed• Open• Choppy• Smooth• Lots• Little

Visual CommunicationPosture/Position

• Lower/higher• Straight/bent• Near/far

Visual CommunicationProps: Men’s Clothing• Coat• Shirt• Tie• Trousers• Belt• Socks• Shoes• Jewelry

Visual CommunicationProps: Women's Clothing

• Freer• Feminine, not

sexy• Analogous to

men's• Not boyish• Rule of 14

Visual CommunicationProps: Furniture

• Barrier• Crutch• Home base

Aural Communication

• Voice Volume• Voice Tone• Other

Tactile Communication

• Person-to-Person• Personal Space• Force of Touch• Location of Touch• The Handshake• Other Cultures

Environmental Communication

• Barriers• Distraction

s• Luxuries• Lighting

Concluding Thoughts

Nonverbal Communication…• Impacts Credibility• Connotes Membership• Connotes Intention• Impact is Inevitable

• So Manage It!