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The NORCAT Hot Topics series engages leading thinkers from around the world to share their insights ith our entrepreneurial and innovation community on topics that are relevant now and in the future. Understanding your market, the latest trends, and what others are doing is difficult even on the best of days! This event will focus on helping you understand the latest trends in social media and online marketing and what you need to be thinking about to grow your brand awareness and build your markets.
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Social Media & Online Marketing
Presented by Stuart MacDonaldFebruary 13, 2013
[email protected]: @stuartma
LinkedIn: linkedin.com/in/stumacdonald
Big Thing Number One:Social Media
Social Media is going to where people are talking and being a part of the conversation. It is as it’s always been, but faster, broader & longer lasting
You are how you are and what people say about you online.
We All Participate In Social Media
We All Participate In Social Media
We All Participate In Social Media
We All Participate In Social Media
People are talking about subjects that matter to you and can help or hurt you in building your business. Each of these is a reflection on you, and an opportunity to engage with others.
Should You Do It? Yes.
AwarenessConnectionSharingCredibility“Soapbox”
PromotionTrafficImageMoneyProfile
What Are Your Objectives?
How Will You Measure Them?
Be thoughtful This stuff never goes away
Be authenticDemonstrate thought leadershipBe actively involvedIt will take time Stick with it
Guiding Principles
Who Should Do It? Everybody.
Who Should Do It? Everybody.
Who Should Do It? Everybody.
Social Media TodayInteractivity is now expected
You can’t just be one way You have to engageMany brands are becoming “personas”
Zappos JetBlue
Social tools are becoming customer service vehicles Feedback Engagement
Social Media Bottom Line Have a plan Be authentic Engage Use all the tools Stick with it...or not Have objectives and monitor performance
Never forget You are how you are online
Big Thing Number Two: Content Marketing
Content Marketing is using resonant
information to draw people to you – and get
them to engage with you
Key Difference: You Own It
Key Difference: You Own It
“Create Marketing People Love”
Google Loves It Too
Top Content Marketing TipsBe RemarkableBe SharableFocus on the What the User Wants to KnowUse It as a Gateway to More Engagement
