Nordic Business Travel AssociationAnnual Meeting - 10th March 2011Paul E. Johannes – Vice President Commercial Europe

The Nordic Region

• How to approach the Nordic Market?

• What is the Nordic Market?

• What are the main differences between the Danes, Swedes, Norwegians and Finns?

  Danes

General Individualist

AttitudeInformal, provocative

and independentWorking Methods

Action oriented

Responsibility Individual

Swedes

Collectivist

Informal - structured and plan

Analytic, organized

Collective

Norwegians

Nationalists/individualist

Informal, social, nice and proud

Analytic but fast acting

Individual/collective

The Nordic Region

NegotiationsPragmatic. Confronting and tough to negotiate

withLooking for compromises Result oriented but careful

• Launched 1997, under CEO: Mr Akbar al Baker

• Over 120 aircraft by 2013

• More than 200 aircraft on order

• 150 nationalities working for QR

Qatar Airways

Global Connections Across Six Continents Europe, Middle East, Africa, Asia Pacific, North & South America

99 destinations worldwide

Total Population :

Over 2M Inhabitants

Local Population:Over 200,000 Qataris

State of Qatar

A unique experience• The world’s first dedicated

terminal for Premium customers

• Unsurpassed levels of luxury for First and Business class passengers

• Separate building, adjacent to Main Terminal

Premium Terminal-Doha International Airport

QATAR AIRWAYS PREMIUM TERMINAL

Qatar Airways in Europe

Oslo, the 3rd Qatar Airways destination in Scandinavia

Qatar Airways in Europe

QATAR AIRWAYS GOING FORWARD

Targeting over 120 destinations in under 3 years

Fleet size to grow to morethan 120 aircraft by 2013

Over 200 new aircraft pending delivery worth over US$40 billion

Opening of New Doha International Airport by 2012

Phase One – Completed By 2012

• A terminal with 40 contact gates – Capacity: 24 million

passengers a year• A 4,850m and a 4,250m

runway

– unrestricted A380 operation

• Hotel with 100 rooms

• New cargo terminal

• New airline HQ, Maintenance and training center

• Monorail

New Doha International Airport

• Dedicated Environmental implementing CSR program “The Oryx Flies Green”

• Pioneer in new generation fuel research

• Qatar Airways completed the world´s first commercial passenger flight with GTL Jet fuel 15th October 2009

• Desire: Carbon Neutral Growth

• Awarded the environmental accolade at the Airline Strategy Awards in 2010

Environmental & Corporate Social Sustainability

Middle East’s ONLY 5-star-ranked airline since 2004

Global positioning rose to 3rd Best Airline in the World – highest Middle East ranked airline

World’s Best Business Class 2010

Best Catering in Business Class 2010

Best Airline in Middle East for fifth year in a

row

First Airline to receive Service Excellence Award for Middle East

Best Cabin Crew in Middle East 7 years running

Qatar Airways: Award-winning service

THANK YOU