Norms and Values in Digital Media

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    Mkrcs gmj Ugaufs nmJnhntga Cfjng

    Ydgpnmh Ykautnkms krg Mfw Frg

    Nmjustry Ghfmjg

    Bgmugry ?079

    Nm ikaagokrgtnkm wntd CiLnmsfy % Ikcpgmy

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    Xkraj Fikmkcni Ekruc

    ?079 # Gaa rnhdts rfsfrvfj-

    Mk pgrt k tdns puoanigtnkm cgy of rfprkjuifj kr trgmscnttfj nm gmy krc kr oy gmy cfgms!

    nmiaujnmh pdktkikpynmh gmj rfikrjnmh! kr oy gmy nmkrcgtnkm stkrghf gmj rftrnfvga systfc-

    Zdf vnfws fxprfssfj grf tdksf k ifrtgnm pgrtninpgmts nm tdf jnsiussnkm gmj jk mkt

    mfifssgrnay rffit tdf vnfws k gaa pgrtninpgmts kr k tdf Xkraj Fikmkcni Ekruc-

    _FE 760779

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    9Ydgpnmh Ykautnkms ekr g Mfw Frg

    Zgoaf k Ikmtfmts

    : Gostrgit

    5 Kvfrvnfw

    5 Zdf Jnhntga Xkrajs Xfo k

    Ytglfdkajfr Nmtfrfsts! Nmufmifsgmj _fhnkmga gmj Iuaturga Mkrcs

    4 Zdf Ckjfst Yuiifss kYtglfdkajfr Gitnkms tk Prktfit krGjvgmif Nmtfrfsts

    7: Afsskms tk Gppay nm JfvfakpnmhHakoga Ytgmjgrjs

    76 Akklnmh Ekrwgrj2 Prkpksfj Ytfps krPdgsf ? $?079.

    75 Prkbfit Ikmtrnoutkrs

    78 Pgrtninpgmts nm Prkbfit Xkrlsdkps

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    :

    Hkvfrmcfmts! ousnmfssfs gmj prnvgtf intnzfms girkss tdf hakofgrf kmay ofhnmmnmh tk umjfrstgmj tdf prkkumj ncpanigtnkms k anvnmhnm g dypfrikmmfitfj wkraj- Pkaninfs gmj prgitnifs jfvfakpfj nmgm gmgakhuf wkraj grf iafgray nmgjfqugtf! gmj fvfry jgy tdfrf grfgttfcpts tk wrntf mfw ruafs! kr idgaafmhf fxnstnmh kmfs! tdgt rfagtf tkprnvgiy! rffjkc k fxprfssnkm! nmtfaafituga prkpfrty prktfitnkm gmjmgtnkmga sfiurnty- Zdksf wdk grf jknmh tdf wrntnmh gmj idgaafmhnmh prnminpgaay hkvfrmcfmts gmj pkaniy#cglfrs! ousnmfssfs gmj trgjfhrkups! hrkups gitnmh km ofdga k prnvgtf intnzfms gmj skcftncfsnmjnvnjuga intnzfms tdfcsfavfs gif nccfmsf idgaafmhfs- Jnhntgacfjng gmj nmkrcgtnkm ktfm trgvfrsf mgtnkmga okumjgrnfs< tdfy

    lmkw mk okrjfr- Out krhgmnzgtnkms kpfrgtnmh girkss okrjfrs custrfikhmnzf tdgt tdf usfrs k tdgt nmkrcgtnkm! gmj tdfnr hkvfrmcfmts!ktfm dgvf jnfrfmt iuaturga mkrcs gmj fxpfitgtnkms- Gmj tdksfmkrcs tdfcsfavfs grf idgmhnmh gs jnhntga mgtnvfs ikcf k ghf gmjidgaafmhf kaj krtdkjkxnfs- Eurtdfr! jnhntga tfidmkakhy ikmtnmufs tkfvkavf! cglnmh nt fvfr ckrf jneiuat kr gmykmf tk ikmtrka kr rfhuagtftdf cgmmfr gmj kw k nmkrcgtnkm- Gs g rfsuat! vnrtugaay gaa skinftnfsgrf struhhanmh tk ogagmif tdf nmtfrrfagtfj gmj ktfm kppksnmhnmtfrfsts k hkvfrmcfmts! ousnmfssfs gmj intnzfms girkss gmj wntdnmmgtnkmga okumjgrnfs-

    Zdf purpksf k tdns rfpkrt ns mkt tk prkvnjf gmswfrs kr pkaniyrfikccfmjgtnkms gt tdns fgray stghf k tdf hgcf tdgt wkuaj ofprfcgturf- Zdf purpksf ns rgtdfr tk dfap tdf cgbkr stglfdkajfrs

    hkvfrmcfmts gmj pkaniy#cglfrs!7

    ousnmfssfs gmj prnvgtf intnzfms ofttfr umjfrstgmj tdf ncpgit k gitnkms tk jgtf2 wdgt dgswkrlfj! wdgt dgs mkt! gmj wdy skcf gitnkms dgvf dgj umnmtfmjfjikmsfqufmifs- Zdf hkga ns tk rgcf jnfrfmt kptnkms sk tdgt tdfstglfdkajfrs cgy sff g ofttfr pgtd tkwgrjs tdfnr rfspfitnvf gmjikaafitnvf nmtfrfsts-

    Erkc rfsfgrid! wkrlsdkps! nmtfrvnfws gmj igsf gmgaysfs ikmjuitfjhakogaay kvfr tdf agst yfgr! kur kvfrgridnmh kosfrvgtnkms igm ofdnhdanhdtfj gokut tdf wgys nm wdnid hkvfrmcfmts! ousnmfssfs gmjintnzfms dgvf skuhdt tk gjvgmif gmj prktfit tdfnr nmtfrfsts nm rfifmtyfgrs-

    Zdns rfpkrt rfprfsfmts ghhrfhgtf vnfws hafgmfj rkc survfys!rfsfgrid gmj nmtfrvnfws gmj jkfs mkt rfprfsfmt tdf nmjnvnjugapksntnkm k gmy ikcpgmy nmvkavfj nm tdf prkbfit-

    Gostrgit

    7- Hkvfrmcfmt gitnkms tk fmkrif nmtfaafituga prkpfrty kr ikmsucfrprnvgiy agws ikmtnmuf tk cfft wntd cnxfj suiifss! gmj tdfiksts ktfm fxiffj tdf ofmfets-Zdf rfsfgrid nmjnigtfs tdgtcgmy fkrts ncpafcfmtfj oy hkvfrmcfmts grf mkt emgmingaaysustgnmgoaf! gatdkuhd tdf rfsuats vgry wnjfay oy ikumtry- Ekrfxgcpaf! nm skcf ikumtrnfs wgrmnmh ckjfas dgvf prkvfm tk offfitnvf wdnaf nm ktdfrs tdfy dgvf mkt- Hkvfrmcfmts cgy ofmfetckrf oy ikaagokrgtnmh wntd ousnmfssfs gmj intnzfms tk ofttfrumjfrstgmj wdgt pkaninfs cgy of ckst ffitnvf-

    ?- Kpfm jfvfakpcfmt gmj hrfgtfr nmjustry ikaagokrgtnkm grffssfmtnga kr prktfitnmh nmtfaafituga prkpfrty! sk tdgt grtnsts gmj

    rnhdts kwmfrs grf gnray ikcpfmsgtfj wdnaf gask cglnmh tdfnrwkrl wnjfay gvgnagoaf- Ousnmfss stglfdkajfrs rkc ikmtfmtirfgtkrs! ghhrfhgtkrs! gmj jnstrnoutkrs! tk rnhdts dkajfrs gmjnmjustry gsskingtnkms ktfm dgvf jnspgrgtf gmj ikcpftnmhnmtfrfsts- Zdf rfsfgrid nmjnigtfs tdgt ckrf ikcckm usf gmjgjkptnkm k kpfm#skurif gridntfiturfs dkajs orkgj ofmfetskr nmjustry gmj ikmsucfrs- Dkwfvfr! fvfm sffcnmhay kpfmtfidmkakhy gridntfiturfs grf ktfm sdfpdfrjfj oy ikcpgmnfswdksf fikmkcni nmtfrfsts rum ikumtfr tk truf kpfmmfss! wdnidjnsikurghfs ikmtfmt irfgtkrs rkc fcorginmh tdksf vgaufs- Zdfskautnkm ns wnjfr gjkptnkm k fvfm ckrf kpfm gridntfiturfs tdgmfxnst tkjgy-

    9- Prktfitnmh ikmsucfr prnvgiy gmj rfagtfj nmjnvnjuga rnhdts ns

    fgsnoaf! out tdf ourjfm gaas km jnhntga puoansdfrs! jgtg prkvnjfrsgmj gjvfrtnsfrs! gmj cgy ikcf gt tdf fxpfmsf k sdkrt#tfrcikccfringa nmtfrfsts- Ikmsucfrs wgmt tk cgmghf tdfnr pfrskmgajnhntga jgtg! yft cgmy jk mkt lmkw tk wdgt fxtfmt nmjustry cnmfstdgt jgtg kr ikccfringa kr hkvfrmcfmt purpksfs- Zdf rfsfgridnmjnigtfs tdgt ousnmfssfs jnhntga puoansdfrs! gjvfrtnsfrs gmjikcpgmnfs tdgt hgtdfr pfrskmga jgtg gmj trgil ikmsucfrofdgvnkur grf nm tdf ofst pksntnkm tk prktfit nmjnvnjuga jgtg-G ikcckm pagtkrc! kmf tdgt nmkrcs usfrs gokut wdgtjgtg ns tglfm rkc tdfc gmj kr wdgt purpksf! cgy ginantgtfumjfrstgmjnmh- Ykcf fmvnsnkm g jnhntga cghmg igrtg! nmstntutfjnm ikaagokrgtnkm wntd hkvfrmcfmts! ousnmfssfs gmj intnzfms! tdgtsfrvfs tk fcpkwfr ikmsucfrs tk cglf nmkrcfj jfinsnkms-

    :- Hkvfrmcfmts cust iagrny tdf tfmsnkm gmj trgjf#ks! gmj tdfikccfmsurgtf rnsls! oftwffm fkrts tk prktfit prnvgiy gmjrffjkc k fxprfssnkm- Intnzfms vnhkrkusay prktfit tdfnr rnhdtstk prkjuif ikmtfmt gmj tk rffjkc k fxprfssnkm! out cgyumjfrfstncgtf kr gna tk gmtninpgtf tdf ncpgit km hkvfrmcfmtnmtfrfsts- Ekr fvnjfmif! akkl mk urtdfr tdgm tdf rfifmt gmtn#Nsagcni ckvnf Nmmkifmif k Cusancs! gmj tdf vnkafmif nm tdfCusanc wkraj kaakwnmh nts pkstnmh tk kuZuof- Jnhntga ikmtfmtigm inriuagtf hakogaay nm gm nmstgmt! gmj nts ncpgit km tdf intnzfmrygmj km mgtnkmga sfiurnty ns gackst gs nccfjngtf- Ckrf gmj ofttfrnmkrcgtnkm cgy dfap intnzfms git wntd hrfgtfr gwgrfmfss kpktfmtnga ikmsfqufmifs-

    7Zdf tfrc hkvfrmcfmt dfrf rffrs tk hkvfrmcfmtga okjnfs! pkaniy#cglfrs gmj nmtfrmgtnkmgamkm#hkvfrmcfmtga krhgmnzgtnkms tdgt ofdgvf anlf hkvfrmcfmtga okjnfs kr pkaniy#cglfrs!fxifpt wdfm nt ofikcfs mfifssgry tk spfiny tdksf suo#gitkrs k hkvfrmcfmt tdgt dgvfjnvfrhfmt nmtfmt-

    Mkrcs gmj Ugaufs nm Jnhntga Cfjng

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    Zkjgys dypfrikmmfitfj wkraj prfsfmts mfw kppkrtumntnfs krpfkpaf tk afgrm rkc fgid ktdfr tdgm fvfr ofkrf- Nt gask rgnsfsikmifrms gokut ogagminmh tdf jnfrnmh fxpfitgtnkms gmj nmtfrfstsk hkvfrmcfmts! ousnmfssfs! intnzfms gmj ikccumntnfs gokutjnhntga ikmtfmt nts giifss! ikmsucptnkm gmj sdgrnmh- Nm rfifmtyfgrs! tdfsf stglfdkajfrs dgvf tglfm nmjfpfmjfmt gitnkms tkprktfit tdfnr nmtfrfsts! wntd cnxfj rfsuats- Iafgray tdf mgturf gmjfgsf k trgmsfrgonanty k jnhntga ikmtfmt ncpanfs tdf mffj kr g ckrfikmsnstfmt gmj nmtfhrgtfj stglfdkajfr gpprkgid tdgt gilmkwafjhfstdfsf jnvfrhfmt nmtfrfsts-

    Giikrjnmhay! tdf Xkraj Fikmkcni Ekrucs Mkrcs gmj Ugaufs nm

    Jnhntga Cfjng prkbfit gncs tk prkpksf g rgcfwkrl k prnminpafs tknmkrc jnsiussnkm gmj pkaniycglnmh nm g ikmtfxt rfafvgmt tk tkjgysdypfrikmmfitfj wkraj- Zdns prkhrfss rfpkrt dgs tdrff hkgas2

    Zk jfsirnof tdf vgrnkus stglfdkajfr nmtfrfsts gt nssuf-

    Zk fxpakrf tdf nmtfmt gmj ncpgit k gitnkms tglfm oyhkvfrmcfmts! ousnmfssfs gmj intnzfms rfhgrjnmh jnhntga cfjnggmj nmkrcgtnkm-

    Zk njfmtny tdf lfy suiifss gitkrs tdgt wnaa dfap fgid stglfdkajfrhrkup tk gidnfvf tdfnr gncs! suid gs prfsfrvnmh mgtnkmga sfiurnty!fmsurnmh nmjnvnjuga prnvgiy gmj rffjkc k fxprfssnkm! gmjprktfitnmh nmtfaafituga prkpfrty rnhdts-

    Kvfrvnfw

    Zdf Jnhntga Xkrajs Xfo k

    Ytglfdkajfr Nmtfrfsts! Nmeufmifs!

    gmj _fhnkmga gmj Iuaturga Mkrcs

    K tdf cgmy gitkrs ikcpanigtnmh tdf ckvfcfmt tk jfsnhm g hakogargcfwkrl kr jnhntga cfjng! tdf ckst idgaafmhnmh grf tdf jnspgrgtffxpfitgtnkms gmj nmtfrfsts gckmh tdf prncgry stglfdkajfrs-

    Enhurf 7 succgrnzfs tdf nmtfrfsts k jnfrfmt stglfdkajfrs! tdfafvfrs tk gjvgmif fgid k tdfsf nmtfrfsts gmj skcf igsfs nm wdnidtdksf afvfrs dgvf offm gppanfj- Zdrkuhd g yfgr#akmh fxgcnmgtnkm!tdf prkbfit skuhdt tk fvgaugtf mkt kmay wdftdfr tdfsf gitnkmsgidnfvfj tdfnr jfsnrfj ffits out gask wdftdfr tdfy dgj umnmtfmjfjikmsfqufmifs kr ktdfr stglfdkajfrs-

    Enhurf 72 Ytglfdkajfr Nmtfrfsts Ergcfwkrl

    Prkbfit Ergcfwkrl

    7 Jfpfmjs km ikumtry hkvfrmgmif ckjfa

    Hkvfrmcfmt7 Prktfitnmh mgtnkmga sfiurnty

    Irfgtnmh fikmkcni hrkwtd

    Fmsurnmh g egnr! ikcpftntnvf

    agmjsigpf ekr ikccfrif

    Ekstfrnmh nmmkvgtnkm

    Cgnmtgnmnmh pkwfr

    Prktfitnmh nmjnvnjuga erffjkc7

    Intnzfms9 Prktfitnmh ogsni

    prnvgiy

    Yfiurnmh erffjkc ke fxprfssnkm

    Fmsurnmh giifss tk nmekrcgtnkm

    gmj gvgnagonanty ke ikmtfmt

    Fxgcpafs2

    tdrff#strnlf

    agws! Nmtfrmft

    survfnaagmif

    Fxgcpafs2

    Hkkhafs

    Ikmtfmt NJ!

    gcmfsty

    prkhrgcs gmj

    cgss

    agwsunts!

    Cusni Cgttfrs

    fjuigtnkm

    igcpgnhm!

    VatrgUnkaft!

    Gixnkc

    Gitnkms

    Fxgcpafs2

    Irfgtnvf

    Ikcckms!

    dgilnmhgitnvntnfs!

    Hkkhaf Ytrfft

    Unfw prktfsts

    Afvfrs tk gjvgmifnmtfrfsts

    Fjuigtnkm

    Pkaninfs+agws gmjrfhuagtnkms

    Ktdfr

    Antnhgtnkm

    Fjuigtnkm+Yfae#rfhuagtnkm

    Akooynmh

    Ousnmfss ckjfa nmmkvgtnkm

    Ktdfr

    Zfidmkakhniga nmmkvgtnkm

    Kmanmf gitnvnsc+dgilnmh

    Kpt nm+kut

    Jfckmstrgtnkms

    Enaf g igsf

    Nmtfrfsts Kutikcf ke Gitnkm

    Ncpgit

    Fxpanint trgjf#kees

    Vmnmtfmjfjikmsfqufmifs

    ke tdf gitnkms

    Irfgtnmh fikmkcni gmj ousnmfss

    vgauf

    Jfvfakpnmh tfidmkakhy

    Fcpkwfrnmh ikmsucfrs ekr

    cgrlft jfvfakpcfmt

    Prktfitnmh nmtfaafituga prkpfrty

    ekr cgnmtgnmnmh gmj jfvfakpnmh

    ousnmfss

    Nmjustry?

    Vmjfrstgmj tdf

    Mkrcs gmj Ugaufs nm Jnhntga Cfjng

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    Nm tdns ikmtfxt! nt ns iafgr tdgt pktfmtngaay ikmnitnmh nmtfrfsts fxnst!fvfm wntdnm fgid stglfdkajfr hrkup- Hkvfrmcfmts typnigaay wgmttk suppkrt nmmkvgtnkm out gask cust fmkrif mgtnkmga sfiurntygmj ikpyrnhdt agws- Ousnmfssfs wgmt tk kfr fgsy gvgnagonanty kprkjuits gmj sfrvnifs! out tdfnr fxnstfmif jfpfmjs km rfifnvnmhgjfqugtf ikcpfmsgtnkm- Prnvgtf intnzfms twnm jfsnrfs kr rffjkck fxprfssnkm gmj kr prnvgiy grf ktfm gt kjjs- Gjjnmh tk tdfikcpafxnty! vgrnkus iuaturfs gmj ikumtrnfs iafgray gssnhm jnfrfmtwfnhdtnmhs gmj prnkrntnzgtnkms tk tdfsf nmtfrfsts- Nm tdf VY! kr

    fxgcpaf! skcf intnzfms cgy of nmianmfj tk ofanfvf tdgt tdf rnhdt tkpkst gm nmifmjngry vnjfk suid gs tdf Nmmkifmif k Cusancs trucpsgmy pktfmtnga mgtnkmga sfiurnty nmtfrfsts- ^ft nm cgmy ikumtrnfs!suid g vnjfk wkuaj mfvfr dgvf sffm tdf anhdt k jgy! gmj nts vfryprkjuitnkm wkuaj dgvf offm g irncf- Zdfsf stgmjgrjs ikmtnmuftk fvkavf! out gs pgrtninpgmts nm tdf Xkraj Fikmkcni Ekrucs Bumf?07? Nstgmoua Xkrlsdkp mktfj! tdf trgjf#k oftwffm rffjkc kspffid km tdf kmf dgmj! gmj sfiurnty! ikmtfmt irfjnonanty gmj prnvgiykm tdf ktdfr! ns gackst umnvfrsga- Ktdfr ikcckm trgjf#ks nmiaujfprnvgiy vfrsus pfrskmga sfiurnty! gmj nmtfaafituga prkpfrty prktfitnkmvfrsus rffjkc k fxprfssnkm! nmmkvgtnkm gmj irfgtnvnty-

    Xntdkut g jkuot! jnhntnzgtnkm ns dgvnmh gm nccfmsf gmj pksntnvfncpgit nm cgmy pagifs- Ogsfj km rfifmt rfsfgrid ikmjuitfj oy

    tdf CiLnmsfy Hakoga Nmstntutf! Nmtfrmft#rfagtfj ikmsucptnkm gmjfxpfmjnturf ns mkw onhhfr tdgm ghrniuaturf kr fmfrhy- Zdf Nmtfrmfttkjgy ikmmfits gokut ? onaankm pfkpaf wkrajwnjf gmj! km gvfrghf!ikmtrnoutfs 9-:& tk HJP nm tdf 79 ikumtrnfs? ikvfrfj oy tdfrfsfgrid gm gckumt tdf snzf k Ypgnm kr Igmgjg nm tfrcs k HJPgmj hrkwnmh gt g rgtf gstfr tdgm tdgt k Orgzna- Zdf Nmtfrmft ornmhsnmmkvgtnkm gmj feinfmiy tdrkuhd tdf gonanty tk rfgid iustkcfrsgmj usfrs rfhgrjafss k hfkhrgpdni okumjgrnfs< ginantgtfs tdfik#irfgtnkm k njfgs! prkjuits! sfrvnifs! lmkwafjhf gmj ikmtfmtoy irfgtkrs gmywdfrf< gmj ns rfspkmsnoaf kr tdf kpfm gmj sfa#krhgmnznmh mgturf k tdf nmmkvgtnkms tdfcsfavfs-

    Pgrtninpgmts nm tdf Ekrucs Bumf ?07? Orussfas Xkrlsdkp gasknjfmtnefj sfvfrga trfmjs tdgt cglf hakoga stgmjgrjs kr jnhntga cfjng

    mfifssgry out jneiuat tk jfvfakp- Zdfsf gitkrs nmiaujf2

    Jnhntga cfjng irfgtnkm gmj usghf dgvf vgst jnfrfmifs girksstdf hakof2 Xdnaf nt ns fgsy tk tdnml k tdf Nmtfrmft gs g snmhaf!ckmkantdni idgmmfa! nt ns sfajkc fxpfrnfmifj nm tdf sgcf wgyrkc cgrlft tk cgrlft- Ikmmfitnkm spffjs! giifss idgmmfasoftwffm ckonaf gmj ikcputfr systfcs! gmj rfagtnvf iksts gaasdgpf kmanmf gmj jnhntga fxpfrnfmifs-

    Mkrcs vgry wnjfay girkss rfhnkms gmj fvkavf rgpnjay2 Kvfr60& k usfrs survfyfj nm Idnmg! kr fxgcpaf! prffr tk rfifnvftgrhftfj gjs ogsfj km pfrskmga Nmtfrmft gitnvnty! wdnaf kmay?0& tk 90& k Furkpfgms wgmt tk sff suid gjs- CiLnmsfysnIkmsucfr survfy9 umjfrsikrfs tdf rgpnj idgmhfs nm mkrcs gmj

    pfrifptnkms girkss ikumtrnfs gmj rfhnkms! gmj tdf wnjf rgmhfk kpnmnkms km nssufs suid gs tdf rnhdt tk kmanmf gmkmycnty!tgrhftfj kmanmf gjvfrtnsnmh! gmj tdf fxtfmt tk wdnid Xfo giifssntsfa ns g rnhdt kr g sfrvnif-

    Zdf pgif k nmmkvgtnkm pksfs idgaafmhfs kr rfhuagtkrs2 Zdfrgpnj pgif k nmmkvgtnkm hfmfrgaay fxiffjs fvfry stglfdkajfrsgonanty tk gmtninpgtf dkw qunilay nmmkvgtnkms wnaa of gjkptfj!gmj dkw tdfy wnaa of usfj nmjnvnjugaay- Gs kmf pgrtninpgmt nmtdf Ekrucs Nstgmoua Xkrlsdkp kosfrvfj! tdf uprnsnmhs nmtdf Grgo wkraj sdkwfj tdf ancntgtnkms k jrgikmngm cfgsurfsghgnmst skinga cfjng- Xdfm tdf Fhyptngm rfhncf sdut jkwmtfafikccumnigtnkms! nt wgs tfidmkakhnigaay umgoaf tk oakil skcfckonaf idgmmfas tdgt ghntgtfj kr rfvkautnkm- _fhuagtnkm cust

    of mugmifj! tdf pgrtninpgmt mktfj! tglnmh nmtk giikumt oktdmgtnkmga sfiurnty gmj tdf rnhdt k invnangms tk fxprfss tdfcsfavfsrffay gmj ginantgtf ousnmfss- Xntd tdf swnt gjkptnkm k ckonafgmj skinga cfjng hakogaay! tdf idgaafmhf k lffpnmh pgif wntdnmmkvgtnkm wnaa kmay ofikcf ckrf jneiuat- Mktf! kr fxgcpaf2

    Nm Furkpf! ckonaf pfmftrgtnkm dgs kutstrnppfj tdf usfk pfrskmga ikcputnmh $PI. jfvnifs! wntd 500 cnaankmscgrtpdkmfs gmj tgoafts sdnppfj! gs ghgnmst :00 cnaankmPIs! nm ?07?- Zdf Cnjjaf Fgst gmj Grnig grf gask sffnmh

    surhfs nm ckonaf usghf2 pfmftrgtnkm ns kvfr 40& nm tdfCnjjaf Fgst wdnaf Grnig dgs ofikcf tdf gstfst#hrkwnmhckonaf cgrlft nm tdf wkraj suid tdgt tkjgy! ckonaf giikumtskr gpprkxncgtfay >0& k gaa tfafpdkmf ikmmfitnkms nm tdfMkrtd Grnigm rfhnkm! ikcpgrfj wntd 59& nm ?00:-:

    Ykinga cfjng sdkws fvfm ckrf fxpaksnvf hrkwtd- GirkssFurkpf! Cnjjaf Fgst gmj Grnig $FCFG.! skinga cfjngdgs ofikcf gm fssfmtnga skurif k nmkrcgtnkm gmj gmnmjnspfmsnoaf tkka kr ikccumnigtnkm tdgt dgs agrhfaysuppagmtfj ikmvfmtnkmga cfjng gmj mfws skurifs- NmFurkpf! skinga mftwkrls igusfj g ?9& jrkp nm tncf spfmttgalnmh km agmjanmfs! g 78& jrkp nm sdkrt cfssghnmh sfrvnif$YCY. trgei! gmj gm 77& jrkp nm f#cgna- Nm tdf Cnjjaf Fgst!

    tdf mucofr k pfkpaf usnmh skinga cfjng nmirfgsfj rkc >6cnaankm tk 77: cnaankm rkc Bgmugry ?077 tk Cgrid ?07?! gmjintnzfms spfmt ckrf tncf km skinga wfosntfs tdgm km mfwspkrtgas km gvfrghf 9:0 cnmutfs g ckmtd nm Bgmugry ?077gs ghgnmst :07 cnmutfs nm Cgrid ?07?-6

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  • 7/30/2019 Norms and Values in Digital Media

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  • 7/30/2019 Norms and Values in Digital Media

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    6- Intnzfms eanmh igsfs ghgnmst ikcpgmnfs2 Kmf k tdf erst

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    7>Zdf Zncfs k Nmjng Hrkup< _fpkrtfrs Xntdkut Okrjfrs

    Ydgpnmh Ykautnkms kr g Mfw Frg

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    :- Nt ofdkkvfs hkvfrmcfmts tk ncprkvf tdf puoanis umjfrstgmjnmhk tdf trgjf#ks gmj rnsls nmdfrfmt nm rnhdts tk prnvgiy gmjrffjkc k fxprfssnkm- Zdf ikmumjruc k dkw tk ogagmif tdfmgtnkmga sfiurnty gmj krfnhm pkaniy nmtfrfsts k g mgtnkm#stgtfwntd nts intnzfms rnhdt tk rff spffid ns g ikmstgmt trgjf#k-Zkjgy! tdkuhd! wf anvf nm g wkraj wdfrf jnhntga ikmtfmt irfgtfj

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    ?0Ykurif2 GIZG Egits

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    7- Fmhghnmh tgrhftfj stglfdkajfrs gmj nmufmifrs2 Agumid g rkaanmhhakoga fmhghfcfmt igcpgnhm nm ikmbumitnkm wntd rfspfitnvfEkruc rfhnkmga cfftnmhs! gmj afvfrghf cgbkr hakoga fvfmts tkjrnvf sustgnmfj ncpgit kvfr 7? ckmtds- Ytfps ikuaj nmiaujf2

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    ?- Ikmjuit Ikumtry Pnakts2 Ekaakw tdf hakoga agumid k tdffmhghfcfmt pagm wntd kmf kr twk ikumtry#afvfa pnakts tdgt tfstgmj hgtdfr afgrmnmhs tdrkuhd tgnakrfj wdntfpgpfrs gmj rfsfgrid-

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    I- Ikaagokrgtf wntd g ikumtry#spfinei tgsl krif ikcpksfj khkvfrmcfmt! ousnmfssfs gmj invna skinfty rfprfsfmtgtnvfs-

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    Pufrtk Ugaagrtg! Cfxnik 75#74 Gprna ?07?

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    Nstgmoua! Zurlfy :#5 Bumf ?07?

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    Yfrvnifs gmj Zfidmkakhnfs! Lujfasln Hrkup! YwntzfragmjKanvnfrEafurkt! Idnf Fxfiutnvf Keifr! CYAH_KVP! ErgmifCgrwgm H- Dfagyfa! Cgmghnmh Jnrfitkr! Nmtfrmgtnkmga Zfafvnsnkm! MOIVmnvfrsga Nmtfrmgtnkmga Zfafvnsnkm Jnstrnoutnkm Cnjjaf Fgst! VmntfjGrgo FcnrgtfsMgssfrCgrged! Hrkup Idnf Fxfiutnvf Keifr! Wtfa Hrkup! WgtgrYdulrnJgoghdn! Hfmfrga Cgmghfr! YGY Nmstntutf # Cnjjaf Fgst_fhnkm! Vmntfj Grgo Fcnrgtfs_gczn_ggj! Idgnrpfrskm gmj Idnf Fxfiutnvf Keifr! ZOXG_GGJCnjjaf Fgst! Vmntfj Grgo FcnrgtfsGjrngmIagrlf! Puoansdfr! Furkpf gmj Cnjjaf Fgst Fjntnkms! ZdfEnmgminga Zncfs! ErgmifEgnsgaGoogs! Oakhhfr! Zdf Duemhtkm Pkst! VYGPdnanpMkrcnmtkm! Cgmghnmh Jnrfitkr! Zurlfy! Zdf Mnfasfm Ikcpgmy!ZurlfyHgry_fhfmstrfn! Fjntkr! Ypfinga Prkbfits! _futfrs! Zdkcskm_futfrs! VYGGafssgmjrgHgaakmn! Ourfgu Idnf! Ykutdfrm Furkpf! Zdf Xgaa YtrfftBkurmga! ErgmifGdcfjMgssf! Unif#Prfsnjfmt gmj Cgmghnmh Jnrfitkr! gdkk Nmi-!Vmntfj Grgo FcnrgtfsGsdrfLdgana! Nmjfpfmjfmt Bkurmganst! FhyptXnaacktGaafm! Ekumjfr! 7 Xkraj Fmtfrprnsfs! VYG gmg Oudrfr Zgvgmnfr! Igcpgnhm Jnrfitkr! Ouahgrngm DfasnmlnIkccnttff! OuahgrngDnaga Gdcfj Agsdufa! Gsskingtf Prkfsskr k Anf Yinfmifs! OrgnmCnmj Nmstntutf! Fikaf Pkaytfidmnquf Ejrgaf jf Agusgmmf $FPEA.!

    YwntzfragmjGdcgj GojualgrncBuagr! Hrkup Idnf Fxfiutnvf Keifr! FcnrgtfsZfafikccumnigtnkms Ikrpkrgtnkm $Ftnsgagt.! Vmntfj Grgo FcnrgtfsCgxncnangmLuss! Idnf Fxfiutnvf Keifr gmj Ekumjfr! FurkpfgmCfjng Dkajnmh! HfrcgmyYgrgdAfgdXdntskm! Fxfiutnvf Jnrfitkr! Cnjjaf Fgst gmj MkrtdGrnig Jnvnsnkm! Ducgm _nhdts Xgtid! VYGZgaIdgakznm! Hakoga Ydgpfrs! Ik#Ekumjfr gmj Idnf ZfidmkakhyKeifr! Nmmkvnj! VYGBfgmmfOkurhguat! Prfsnjfmt! Nmtfrmfws! VYGCgrlusOaucf! Gjvnsfr tk tdf Idnf Fxfiutnvf Keifr! LfmtgrkHcoD! HfrcgmyMgn Ga Cutgwg! Idgnrpfrskm gmj Idnf Fxfiutnvf Keifr! ZDF >>!LuwgntGaglsgmjr Agdvnmnfi! Gjvnsfr! Zdf Ckvfcfmt kr Erffjkc! OfagrusBuanfmDgwgrn! Ik#Idnf Fxfiutnvf Keifr gmj Fjntkr#nm#Idnf!Zrfmjs! Vmntfj Grgo FcnrgtfsGdcgj Gnygj! Ekumjfr gmj Cgmghnmh Jnrfitkr! Zyidk! FhyptCgrlusErfrlfr! Prnminpga! CiLnmsfy % Ikcpgmy! Hfrcgmy

    Ydgpnmh Ykautnkms kr g Mfw Frg

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    Orussfas! Ofahnuc ?7 Bumf ?07?

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    Mfw ^krl! VYG 9 Kitkofr ?07?

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    Mkrcs gmj Ugaufs nm Jnhntga Cfjng

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    7>

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    Mgtnkmga Igpntga _fhnkm! Hurhgkm! Nmjng 5#4 Mkvfcofr ?07?

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  • 7/30/2019 Norms and Values in Digital Media

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