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North American Marketing 2000-2001Infrastructure
Austin, TX
02 June 2000
WORLDWIDE MARKETING ORGANIZATION
Vice President Worldwide Marketing (T. Christel)
Manager European Trade Shows (A. Wuethrich)
Director EuropeanCommunications (TBD)
Manager US Marketing(M. Monroe)
Director US CorporateCommunications (S. Swartz)
Manager EuropeanOL Marketing(M. Formento)
Manager UKCommunications (N. Shaw)
Assistant US Marketing(N.Primiani)
Assistant US Marketing
(J. Thome)
Manager Fra, Spai & ItaCommunications (D. Thilbault )
Manager Germ,Aus, SwitzCommunications (TBD)
Manager European Comm/Prtshp (M. Miltich)
Manager US Prtnr Mrkt (Z. Johnson)
Assistant European Marketing (TBD)
- Worldwide Responsibilities
DirectorWorldwide eOperations (Lutz)
Web-Programming Team (TBD)
Manager USComms (TBD)
Director European Marketing (TBD)
STEVE SWARTZ - Director, Corporate Communications
Roles and Responsibilities:
1. Public Relations - “strategy through reprints”
2. Analyst Relations - “getting known by the right people”
3. Speaking Opportunities -
- At every Trade Show we participate in...
- At every e-learning or vertical target...
4. Writing, QA and Support of Luminaries
- Thinktanx Executive Briefing
- ESP Vision White Paper
MANDY MONROE - Manager, US Marketing
Roles and Responsibilities:
1. Database Development and Management
2. Lead Tracking and Management - Telemarketing Support
3. Sales Tool Development and Management
4. Competitive Intelligence Tracking and Reporting
5. Industry Tracking and Communication
6. Supporting Marketing and Communication Programs
ZAC JOHNSTON - Manager, Online Customer Marketing
Roles and Responsibilities:
1. Business Case Analysis Support and Services
2. Online Community Research, Design and Support
3. Joint-Marketing Planning and Services
4. Marketing Account Management and Support
5. Client Hours and OOP Tracked
6. General Marketing Support to Viviance
NICOLE PRIMIANI - US Marketing Assistant
Roles and Responsibilities:
1. Internal Communications Program(s)
- Integration Program
2. Speaking Opportunities Program
3. Book 2 - “design to publishing” / “learning without limits”
3. General Marketing and Communications Support
4. Local Office Marketing/Communication Support
JESSICA THOME - US Marketing Assistant
Roles and Responsibilities:
1. Trade Show Management
2. Seminar/Event Management
3. Budget Tracking and Administration
4. Marketing and Communications Support
TBD - Manager, US Communications
Roles and Responsibilities:
1. Public Relations - “day-to-day pitching and placements”
- Trade Show PR and Announcements
2. Analyst Relations - “servicing and support”
3. Speaking Opportunities -
- Coordinating with and supporting - Nicole...
4. Writing, Quality Assurance and Approvals
- Press Release(s)
- Bylines
5. Managing Business Wire and Press Database
