Northern California Network Social Media Lunchtime Seminar Schedule Social Media #TopicOakland City Hall Room # Date 1Overview --11/13/2012

Northern California NetworkSocial Media Lunchtime

Seminar Schedule

Social Media www.acsbdc.org 1

# Topic Oakland City Hall Room #

Date

1 Overview -- 11/13/2012

2 Website & Blog -- 11/27/2012

3 Online Directories Hearing Room 1 12/04/2012

4 Review Sites Hearing Room 4 12/11/2012

5 Social Networks Hearing Room 4 01/08/2013

6 Micro Blogging Hearing Room 4 01/15/2013

7 Rich Media Hearing Room 4 01/22/2013

8 Mobile Apps Hearing Room 4 01/29/2013

9 Industry Specific Hearing Room 4 02/05/2013

10 Event Promotion Hearing Room 4 02/19/2013

Northern California Network Alameda County SBDC

Social Media Brown Bag Lunch Series

Three: Online Directories

December 4, 2012Oakland, CA

www.acsbdc.org

Northern California Network

• Through world class, transformative business counseling and training, we assists entrepreneurs with solutions for more profitable business management to thrive in today’s global market

• We enable California entrepreneurs to realize their dreams of business success

• We stimulate sustainable economic prosperity throughout coastal Northern California and the greater San Francisco Bay area.

Social Media 3

Who is the SBDC?

www.acsbdc.org


• 1000 SBDCs provide education to meet small business needs, through individual counseling, training and research assistance.

• Frequently based in universities, colleges and economic development agencies.


SBDCs across the US


• Humboldt State University Sponsored Programs Foundation

• Cooperative agreement with the U.S. Small Business Administration

• Services to nine cities in Alameda County


Alameda County SBDC


• SBDCs are required to track and measure results

o New Business Startso Jobs Createdo Jobs Retainedo Increases in Saleso New Loans Securedo New Equity Capital Secured


Economic Impact


Social Media www.acsbdc.org


8Social Media www.acsbdc.org


• 2011-2012 YTD: Over 4,000 hours with 780 businesses

• Experienced, independent consultants• Generalists & specialists

o Business planningo Market research, marketing, saleso Loan assistance/financial managemento Human Resourceso Procurement/minority certificationo Technologyo Restaurants, retailers & online businesseso International trade


Consulting Services


• Full spectrum: services & products• “Business-ready” entrepreneurs and

existing business owners• Expansion, survival, restructure• Inventors, engineers, scientists, artists,

retailers, contractors• Home-based businesses• Online businesses


Types of Clients

Northern California Network The Process

For consulting services go to:

www.acsbdc.orgo Click Red Button and complete the online form:

o Business Advisor assigned or referral madeo Quality, one-to-one confidential consultationo Action plan and scope of worko On-going relationshipo Follow-up: milestone reporting & success stories

Social Media www.acsbdc.org11



Seminars

• Access to Capital• Starting a Business• Marketing for the Holidays• Marketing for Artists• Basic Bookkeeping & QuickBooks• Social Media• Building An Effective Web Presence • And more…

• Register at www.acsbdc.org



New Initiative

o Focuses on qualified technology companies.

o Assists with the commercialization of technology and preparing for fund raising

o No fees for its services and takes no ownership interest.

o Goal is to help technology companies start, grow and thrive

www.techfuturesgroup.org


Social Media

Stay in Touch

Go to www.acsbdc.org

for a full calendar &

sign-up for email notification

14www.acsbdc.org


Social Media www.acsbdc.org

Please complete the

Evaluation form

www.acsbdc.org 15

Northern California Network Alameda County SBDC

Social Media Brown Bag Lunch Series

Three: Online Directories

December 4, 2012Oakland, CA

www.acsbdc.org



Create Brand Awareness and Generate Leads with our Social Media Internet Marketing solutions including customized business websites, Yelp, Facebook, YouTube and Twitter pages

Strengthen Customer Loyalty and retain long-term relationships by using our custom email templates, targeted email campaigns, and other managed services

Streamline Business Processes by implementing Google Business Applications, Salesforce customer relationship tools, BaseCamp project management, and other new technology solutions into current business processes

Clients include established companies, high-growth start-up companies, retail specialty stores, restaurants, professional services firms, individual entrepreneurs, and other diverse organizations

David Mitroff, Ph.D.Founder, Chief Consultant

Piedmont Avenue Consulting www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com


email: email: [email protected]@PiedmontAve.com

facebook: facebook: FB.com/PiedmontAveFB.com/PiedmontAve

twitter: twitter: Twitter.com/DavidMitroffTwitter.com/DavidMitroff

events: events: PiedmontAveEvents.org

WalnutCreekEvents.org

EastBayEntrepreneur.com

Social Media www.acsbdc.org 18Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com




1. Website & Blog

2. Online Directories

3. Review Sites

4. Social Networks

5. Micro Blogging

6. Rich Media

7. Mobile Apps

8. Industry Specific

9. Event Promotion

9 Key AreasSocial Media Ecosystem




Marketing Overview



• Create brand awareness

• Strengthen customer loyalty

• Generate new opportunities

Marketing Objectives



Are you #1 listing? On the first page of search results?•considered reliable and a go-to for finding business/services•listing with correct and current business information•photos•directions•business hours•other information

* if you’re not listed, someone else is!

Online Directories

(Google Maps, Yahoo Local,Yellow Pages)



• Can people find you when searching?

• Do listings of the business contain the correct information?– Hours– Directions– Phone

Information



– Does the business name appear in a Google search?

– How specific is the search in order to yield the correct results?

– Is the domain/web address clearly branded and easily identifiable? - Is it independent from a website/blog support or production site?

– Appear in Type of Service Search?

– Appear when similar name search?

Google Search





Does the business location appear in Google Maps?

When you search the services offered within a location in Google does the company appear within the map and listed as a choice?

Google Maps



.



SEO / CRO


Search Engine Optimization / Conversation Rate Optimization


• Helps drive traffic to your site

• Off-page SEO (work that takes place separate from your website)

• On-page SEO (website changes to increase rank)


Alexa Ranking


• Powerful tool used to rank website traffic

• Free to use


• Create your ad• Choose keywords

related to your business• Your ad will then appear

on Google• Attracts customers• Only pay if people click

your ads

Google Adwords



Are there any photos or videos in search results?

Media– Photos, videos– On website, event

sites, Linkedin, YouTube, Flickr

– Quality of photos and videos

Rich Media



• How often is your internet presence updated/monitored? Is it relevant?

• Twitter, Facebook, News, Events, etc. – recent activities will show up higher in search results

Up to Date


Northern California Network Example: Bittersweet – Google Search


Northern California Network Examples : Bittersweet –

Image Search


Northern California Network Example : Bittersweet – Alexa Ranking


Northern California Network Examples : Bittersweet – Map Search



Request your complimentary

customized report at

www.PiedmontAve.com

Request Social Media Report





David Mitroff, Ph.D. is available to speak at your event. He motivates people to take action by making information more accessible by combining together technology with case studies from his work as a business and marketing consultant. Whether your group has 20 people or 1000, David will customize his talk or workshop to meet your organizations needs.

Keynote Programs - Social Media Strategies For Measurable Results and The Networked Professional: Adding Value to Your Practice with the Power of the Internet.

Constant Contact Sponsored Programs - Social Media Marketing, Email Marketing, and Event Marketing.

Continuing Legal Education Workshops – MCLE credit to Law Firms on Creating Social Media Policies, Using Social Media Sources in Legal Research, and Reputation Management.

David Mitroff, Ph.D. Speak at Your Event



email: email: [email protected]@PiedmontAve.com

facebook: facebook: FB.com/PiedmontAveFB.com/PiedmontAve

twitter: twitter: Twitter.com/DavidMitroffTwitter.com/DavidMitroff

events: events: PiedmontAveEvents.org

WalnutCreekEvents.org

EastBayEntrepreneur.com




Northern California NetworkSocial Media Lunchtime

Seminar Schedule


# Topic Date

1 Overview 11/13/2012

2 Website & Blog 11/27/2012

3 Online Directories 12/04/2012

4 Review Sites 12/11/2012

5 Social Networks 01/08/2013

6 Micro Blogging 01/15/2013

7 Rich Media 01/22/2013

8 Mobile Apps 01/29/2013

9 Industry Specific 02/05/2013

10 Event Promotion 02/19/2013

Documents

Northern California Network Social Media Lunchtime Seminar Schedule Social Media #TopicOakland City Hall Room # Date 1Overview --11/13/2012