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NOT FOR DISTRIBUTION – FOR INTERNAL USE ONLY BY THE AMERICAN LAWYER BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms | 0

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THE AMERICAN LAWYER




How Powerful Is Your Brand? | 2 The Financial Impact of Brand Strength

The BTI Brand Elite 2017 | 5 28 Elite Law Firm Brands

• Brand Strength 12 Times Better than Other Law Firms • What the Brand Elite Do—and Other Firms Are Missing • The Definitive List of the Best-Branded Law Firms

In-Depth Look at the Brand Elite 28 | 8 Profiles of 28 Brand Leaders

• Direct Client Quotes • Rankings in All 9 Brand Differentiators

The 9 Powerful Attributes Driving Brand Strength | 36 Activities To Strengthen Your Brand—and Grow Your Firm

• Law Firm Rankings in Each of the 9 Brand Differentiators

How To Build Your Brand To Drive Growth | 85 Actions To Build Your Brand Presence with GCs

• Drive Growth Through Superior Client Service • Improve your Firm’s Positioning • Innovate to Differentiate

Research Methodology and Demographics | 90

About The BTI Consulting Group | 92 Key Services to Help Our Clients Conduct Your Client Feedback with BTI Immediately Drive Growth with Clientelligence® BTI Research and Publications Terms of Use Contact BTI

Alphabetical List of Law Firms Ranked in BTI Brand Elite 2017 | 98

TABLE OF CONTENTS

mailto:[email protected]




LAW FIRMS LARGELY

UNBRANDED While fewer than ¾ of GCs and legal decision makers have heard of a given law firm, an even smaller percentage have any opinion about these same firms. It is this opinion, or lack of differentiation, driving hiring decisions and access to premium rates. This key fact—less than half the market is able to identify a single differentiating characteristic of top law firms—causes rate pressure and fewer invitations to bid on new work.

AVERAGE LAW FIRM AWARENESS

AVERAGE LAW FIRM DIFFERENTIATION

38.0%

68.0% A typical Fortune 1000 client works with an average of 37 firms—the largest clients turn to more than 100. Making a memorable impression is a high hurdle. A modifier such as “Litigation” fails to narrow the playing field. Even adding specificity such as “IP Litigation,” though helpful, doesn’t dip the numbers below a dozen. Yet ask clients to name their most trusted, go-to provider or which firm delivers the highest value and suddenly the leaders begin to shine. In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. In 2008, BTI launched the first, large-scale brand valuation study of law firms to demonstrate the significant link between a law firm’s brand and business results. Specifically: • Increased revenue • Outsize financial performance • Greater access to premium rates BTI Brand Elite ranks the law firms with the best brand standing among GCs and legal decision makers. Additionally, BTI provides you with a road map of activities to ensure your brand starts winning you more work tomorrow.

BTI BRAND ELITE 2017

HOW POWERFUL IS YOUR BRAND? 28 BEST-BRANDED FIRMS RANKED ABOVE ALL OTHERS




17.2%

10.0%

INCREASE IN

DIFFERENTIATION

INCREASE IN

REVENUE

28.5%

10.0%

INCREASE IN POSITIVE

DIFFERENTIATION

INCREASE IN

REVENUE

=

THE FINANCIAL IMPACT OF BRAND STRENGTH

The 28 law firms earning a spot on BTI’s 2017 Brand Elite list underscores the power of brand. These firms enjoy: The message: a strategic brand management framework can unlock growth for your law firm. BTI brings together market, brand, competitor, and financial data into a single framework to help you: • Assess the performance of your firm’s brand

against competitors

• Identify areas for improvement

• Quantify the financial impact of investing in your firm’s brand

An Important Note on Law Firm Branding When it comes to branding, the most frequent argument raised is: brand is driven by size—not vice versa. BTI has distilled the 9 core attributes most impacting brand strength and differentiating a law firm in the eyes of corporate counsel and legal decision makers (see page 36). These attributes are based on why clients hire and recommend law firms—not the services, size, or location of a law firm. BTI’s research shows law firms of any size will reap substantial financial benefit by improving brand perceptions in the market.

BRAND DRIVES PERFORMANCE

61.4% HIGHER PROFITS PER PARTNER

=




BTI’s goal each year is to be objective and transparent in our rankings. The BTI Brand Elite is a data-driven ranking based solely on in-depth telephone interviews with leading legal decision makers. This research is independent and unbiased—no law firm or organization other than BTI sponsors this study. No law firm or attorney influences the results, submits nominations, or provides client names to BTI. Each year, BTI reaches out to a sample of legal decision makers at large organizations with $1 billion or more in revenue. BTI Brand Elite 2017 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. Participants are granted confidentiality at the individual and organizational level. See page 91 for a demographic overview of the organizations interviewed.

BTI’s brand valuation system relies on 3 variables to leave no room for subjective opinion or judgment: 1. Persuasiveness

Strong brands influence client choice, hiring, and rates, especially premium rates. BTI assessed which activities were most important to legal decision makers when:

− Making hiring decisions − Bestowing law firm recommendations − Awarding premium-rate work

From this analysis BTI isolated 9 attributes most frequently associated with a strong law firm brand.

2. Strength BTI conducted 633 in-depth telephone interviews with legal decision makers to solicit candid, open-ended feedback as to which law firms stand out as the best in each of the 9 activities. This analysis relies on top-of-mind awareness. Meaning, legal decision makers were not asked about particular law firms. Rather, open-ended questions were asked to determine which law firms truly harness the power of brand to be remembered by decision makers.

3. Competitiveness Performance on the 9 brand factors is judged relative to other law firms to assess the competitive strength of each law firm identified by General Counsel and legal decision makers. This cross-market analysis delivers an insightful snapshot of the strength and weakness of a law firm’s brand.

BRAND ELITE: METHODOLOGY




BTI BRAND ELITE 2017




12 Times Better than All Others BTI’s research with more than 633 corporate counsel finds 426 law firms enjoy unprompted recognition—the most important type of recognition—in one or more of the 9 key dimensions contributing to a law firm’s brand. Of these, 28 firms top the list and perform 12 times better than all other firms. The BTI Brand Elite 28 are the firms standing out from the crowd and creating the standard by which every other law firm is measured.

What the Brand Elite Do—and Other Firms Are Missing General Counsel and legal decision makers identify law firms excelling in 9 differentiating factors demonstrated to improve a law firm’s brand and positioning in the market. The Brand Elite enjoy more positive differentiation as well as year-over-year improvements highlighting their growing impact on clients and the legal market. The BTI Brand Elite 28 are setting the stage for what’s to come—establishing solid, long-lasting reputations for handling the most high-stakes issues and redefining what it means to be innovative in a world often criticized for its devotion to old-school practices.

28 ELITE LAW FIRM BRANDS

3 TIERS OF LAW FIRMS:

ELITE, KNOWN, AND UNKNOWN 426 of the 650 law firms serving large clients are making a name for themselves. The flip side of BTI’s research means more than 30% of law firms are operating in relative obscurity. While many law firms are hitting the radar on some level, few are able to break through the noise and truly differentiate their law firm in the market. The firms doing this are the BTI Brand Elite.

61.2% RECOGNIZED BRANDS

4.3% BRAND ELITE

BRAND ELITE LAW FIRMS’ BRAND STRENGTH IS 12 TIMES STRONGER THAN OTHER LAW FIRMS




01 Jones Day 580.1

02 Skadden 515.6

03 Dentons 400.3

04 DLA Piper 301.9

05 Baker McKenzie 300.2

06 Latham & Watkins 249.3

07 Cooley 232.4

08 Wachtell Lipton 208.6

09 Gibson Dunn 200.1

10 Kirkland & Ellis 198.4

11 Sidley 166.2

12 Reed Smith 156.0

13 Cravath 154.3

14 Morgan Lewis 153.1

15 Davis Polk 152.6

16 Sullivan & Cromwell 149.8

17 Hogan Lovells 149.3

18 K&L Gates 135.7

19 Dechert 120.4

20 Polsinelli 114.1

21 McGuireWoods 113.6

22 Ogletree Deakins 106.9

23 Greenberg Traurig 105.2

24 Simpson Thacher 103.5

25 Norton Rose Fulbright 100.1

26 White & Case 98.4

27 Seyfarth Shaw 95.0

28 Pillsbury 93.3

The definitive list of the best-branded law firms as ranked by General Counsel and legal decision makers. These firms perform best in activities tied to hiring decisions, client loyalty, and premium rates.

Rank Firm Brand Score




1 | JONES DAY

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS

CLIENT SERVICE STRATEGISTS

Best of the Best Leader Honor Roll

2017 BRAND STRENGTH

Jones Day tops the BTI Brand Elite for the first time as the law firm with the strongest brand. With Best of the Best honors in each of the 9 components driving differentiation, Jones Day’s formidable brand continues to impress. The firm received more recognition for its innovation and use of technology. Jones Day is recognized by more clients than any law firm for their Bet-the-Company status, being a Premium Worthy firm, and delivering world class Innovation to provide more value and improve the client experience.

They know us very well. They understand our needs and requirements and work efficiently.

– Associate General Counsel, Leading Media Company

They know the business. They have great instincts and can anticipate non-obvious issues.

– Chief Legal Officer, Insurance Giant




2 | SKADDEN

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Skadden lands the number 2 spot on the 2017 BTI Brand Elite, and is 1 of only 3 firms to be named Best of the Best in all 9 brand differentiators. Clients see a marked improvement in Skadden’s innovative approaches. Clients report the firm is making changes to deliver more value and improve the client experience—adding 3 newly earned Best in Class branding attributes.

They are all truly focused on meeting and understanding client needs and always asking for feedback.

– Deputy General Counsel, Major Life Sciences Company

They’ve developed a close relationship with us and make an effort to truly understand our business.

– General Counsel, Leading Wholesale Trade Company




3 | DENTONS

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Dentons jumps 12 spots to land at number 3 in the 2017 BTI Brand Elite, after steadily rising through the ranks over the past 4 years. Dentons is 1 of only 3 law firms to receive Best in Class branding in all 9 attributes leaving the biggest imprint on client thinking. In addition, the firm was able to improve each of these 9 attributes from Leadership or Honor Roll to Best in Class.

Incredible responsiveness from their global network of attorneys. They anticipate our needs and go above and beyond every time. – Associate General Counsel, Large

Industrial Manufacturing Company

They truly understand the workflow of our business and offer efficient guidance.

– General Counsel, Well-known Media Company




4 | DLA PIPER

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

DLA Piper continues its climb up the BTI Brand Elite—breaking through the top 5 to land at number 4 in 2017. The firm saw its recognition for Innovation improve as it lands its 1st Best of the Best recognition for Innovation in use of technology and improving client service. DLA Piper also makes its first appearance as Best of the Best in being Recommended to its clients’ peers in an unprompted manner, as well as Best of the Best for Bet-the-Company work. The firms enjoys a slate of Leadership and Best in Class recognition—supporting a continuing top brand.

The people working there are impressive. They are a truly great team and a pleasure to work with.

– General Counsel, Leading Professional Services Company

They are a smart team and very clear in their communication. They make responding to our feedback their mission.

– Corporate Counsel, Large Regional Bank




5 | BAKER MCKENZIE

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Baker McKenzie remains a top 5 brand nabbing the 5th spot in the BTI Brand Elite 2017. Clients recognize the firm for Best of the Best Innovation, including making changes to deliver improved client service. This adds to the firm’s Best in Class arsenal of being on client Short Lists and being seen as a long-term Survivor in the industry. The firm continues to enjoy Leadership positions in earning client Recommendations to peers and Bet-the-Company status, which keep the firm in the top 5 for the 6th straight year.

They are experienced with good industry knowledge and have some of the best attorneys around the globe.

– Deputy General Counsel, Leading Bank

They understand client service, account management, project management, and how to negotiate AFAs effectively.

– Chief Legal Officer, Global Energy Company




6 | LATHAM & WATKINS

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Latham & Watkins continues its steady Top 10 brand differentiation as the firm lands at number 6 on the 2017 BTI Brand Elite, up from number 7 last year. Latham enjoys Best of the Best status in 6 of the 9 branding attributes with the addition of Best in Class for Bet-the-Company work, Premium Worthy work, and making changes to deliver more value while boosting client experience.

Outstanding legal service provider. Their attorneys work well and go an extra mile to satisfy client needs.

– Corporate Counsel, Large Professional Services Firm

Really good service and really good outcomes. Their attorneys understand the business and are mindful of our needs.

– Corporate Counsel, Large Real Estate &

Development Company




7 | COOLEY

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Cooley leapfrogs over the competition to land at number 7 on the 2017 BTI Brand Elite, marking this year’s biggest move into the top 28. Clients note the firm’s improvement in every brand differentiator, with Best of the Best status in Innovation where Cooley is named Best of the Best in all 4 attributes. Cooley earns it 1st Best in Class status for unprompted client recommendations to peers, as well as its newly developed Premium Worthy status.

They have an experienced team. They are very transparent in their approach and can tell you honestly what is and isn’t

possible. – Associate General Counsel,

Global Retailer

They know our business. They have industry knowledge and connections with regulators and the markets in which they operate.

– General Counsel, Large Media Conglomerate




8 | WACHTELL, LIPTON, ROSEN & KATZ

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Wachtell Lipton continues its steady rise through the ranks of the BTI Brand Elite to land at number 8 in 2017, up from number 13 last year. 2017 sees clients recognizing the firm for Best in Class Innovation for the 1st time. These legal decision makers note Wachtell Lipton making changes to improve the value they deliver while also improving the client experience. The firm maintains its Best of the Best status in being on client Short Lists and continues its 5-year run of Best in Class status for Bet-the-Company work.

Honest people who value and care about client relationships. They are active in nearly every major market across the globe.

– Deputy General Counsel, Large Industrial Manufacturer

They have a very friendly environment and collaborate with us on various aspects of our business.

– Senior Corporate Counsel, Leading Financial Services Provider




9 | GIBSON DUNN

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Gibson Dunn rises to number 9 in this year’s BTI Brand Elite up from number 12 last year. The firm receives Best of the Best status in earning Client Recommendations to peers. Gibson Dunn also garners Best of the Best recognition for being a Premium Worthy firm as well. The firm made these improvements while maintaining its Leadership position in Innovation across all 4 aspects of Innovative performance. This results in the firm earning 7 of 9 Leadership positions and 2 Best of the Best.

Their people are always ready to help. They know what they are doing and can handle the most complex of cases with ease.

– General Counsel, Leading Manufacturing Company

They provide quality legal services and solid communication. They are very focused on service and results.

– Chief Legal Officer, Large Industrial Manufacturer




10 | KIRKLAND & ELLIS

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Kirkland & Ellis’ continued brand differentiation lands the firm in the top 10 of the BTI Brand Elite for the 5th year in a row with the number 10 spot for 2017. Clients recognize the firm as Best of the Best in each of the 3 critical success factors defining brand: Client’s Choice, Premium Value and Innovation. All this helps support the firm’s branding recognition for being a Leading law firm when the law firm consolidation period winds down.

They work closely with us on critical dealings and demonstrate a commitment to quality and work ethics.

– Corporate Counsel, Large Financial Services Provider

They have fantastic client focus and response. They come to meetings more aware and are not asleep like some firms.

– Associate General Counsel, Global Consumer Goods Company




11 | SIDLEY

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Sidley, 1 of only 10 firms to rank in the BTI Brand Elite 28 every year this report has been published, lands at number 11 in 2017. The firm has gained strength in Innovation—and is especially noted for making changes to improve client service. The firm remains a Best of the Best Short-Listed firm—among those considered first for hiring in new assignments. Top legal decision makers also recognize the firm as a Best of the Best Bet-the-Company firm. Clients see the firm as one of the law firms most likely to be long-term Survivors as the legal industry consolidates.

They’re thoughtful, sophisticated, and practical. There’s no showing off; they only do what is required.

– Corporate Counsel, Leading Utilities Company

Breadth of talent, responsiveness, knowledge of our business. They bring Intellectual horsepower and attitude.

– Assistant General Counsel, Telecom Giant




12 | REED SMITH

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Reed Smith races up the BTI Brand Elite to land at number 12 in 2017—the firm’s best showing in 4 years and up from number 24 last year. The firm earned Best of the Best status in using Innovative approaches to deliver more value and improve client service. Reed Smith also improved its position as a Premium Worthy firm to gain Leadership status. These gains add to its Leadership status in earning Client Recommendations and landing on client Short Lists.

They are detail- and results-oriented, knowledgeable, and they provide excellent guidance.

– General Counsel, Leading Health Care Provider

They are good at working closely with us and tying our goals with theirs.

– Corporate Counsel, Large Transportation Company




13 | CRAVATH, SWAINE & MOORE

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Cravath returns to the top of the BTI Brand Elite for the first time since 2012, coming in at number 13 for 2017. Clients note substantial improvement in earning Client Recommendations to peers and Best of the Best status as a Premium Worthy firm. Top legal decision makers note more Innovation from Cravath than they have seen in the last 6 years—especially with new approaches to improving client service. 2017 also marks the 1st year Cravath earns brand recognition in each of the 9 branding attributes leaving the biggest imprint on the most demanding clients.

A great, knowledgeable team of partners and advisors. I would definitely recommend them.

– Associate General Counsel, Major Industrial Manufacturer

Engaging, enjoyable group of people to work with. They are leaders in their strategic use of technology.

– General Counsel, Leading Chemical Company




14 | MORGAN LEWIS

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Morgan Lewis climbs the ranks of the BTI Brand Elite again, for its highest ranking in 3 years, coming in this year at number 14. The firm earns its place on a larger number of client Short Lists to gain Best of the Best status as a firm most often considered for hire. The firm continues to draw on its Leadership strength in client service and earning Recommendations from clients to their peers. Top legal decision makers report the firm continues its Leadership in Innovation, noting an improvement in changes to enhance client service.

Their core strength is an impressive league of very creditable attorneys. I’ve

had a really good experience working with them.

– Assistant General Counsel, Learning Financial Services Firm

These are high-quality lawyers. They keep me well informed and they are client oriented.

– Associate General Counsel, Large Pharmaceuticals Firm




15 | DAVIS POLK

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Davis Polk registers its 3rd appearance in a row in the BTI Brand Elite 28 with a strong showing at number 15 for 2017. Clients recognize the firm for its Leadership status in Client Service, Premium Worthiness, Bet-the-Company stature, and Innovation. More clients recognize Davis Polk as a long-term Survivor as law firms consolidate.

They understand our business. They have a skillful team who are creative and logical in handling and resolving queries.

– Associate General Counsel, Large Media Company

Their lawyers always look out for new developments or technologies to add value to their clients.

– Corporate Counsel, Large Financial Services Firm




16 | SULLIVAN & CROMWELL

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

A perennial on the BTI Brand Elite 28, Sullivan & Cromwell take the number 16 spot in 2017. Clients once again recognize Sullivan & Cromwell as a Best of the Best Bet-the-Company firm, while the firm secures substantially more places on client Short Lists—meaning the firm is being considered more often when clients make their hiring decisions. Top legal decision makers also note an increase in Innovation as a results of the firm making changes to improve the client experience.

They are outstanding in terms of their immense knowledge, good advice and quick response.

– Associate General Counsel, Large Pharmaceuticals Company

A global, technically sound firm. They provide helpful tools for accessing all sorts of information, anytime and anywhere.

– General Counsel, Leading Manufacturing Company




17 | HOGAN LOVELLS

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

One of only 10 firms to place on the BTI Brand Elite 28 every year, Hogan Lovells arrives this year with the 17th strongest brand. Clients recognize the firm for bringing more Innovation in the use of technology, making changes to deliver more value, and making additional changes to improve client service. The firm is building on its continuing strength as a Recommended and Short Listed firm, in addition to its Leadership as a Bet-the-Company and Premium Worthy firm.

They have great experience and, unlike others, they are always available for discussions.

– General Counsel, Large Chemicals Company

Great job learning our business needs. Their CLEs and training helped them develop relationships with us around the globe.

– General Counsel, Global Manufacturing Company




18 | K&L GATES

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

With the 18th strongest brand in 2017, K&L Gates celebrates the firm’s 4th year in a row on the BTI Brand Elite 28. The firm enjoys Leadership status in all 4 aspects of Innovation as clients recognize its new approaches to improving client service, delivering more value, and use of technology. K&L Gates also enjoys Leadership position as a firm most likely to emerge as a Survivor on the long-term legal market. Clients also continue to name the firm a Leader in earning Client Recommendations to peers and enjoying a place on Short Lists. This core strength supports the firm’s continued strong showing on the BTI Brand Elite.

A knowledgeable and understanding team of professionals. They are technologically advanced and use client-focused, easy-to-adapt work processes.

– Associate General Counsel, Well-known Pharmaceutical Firm

Good attorneys who come up with good solutions. They are forward-thinking and diligent.

– General Counsel, Major Transportation Company




19 | DECHERT

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Dechert builds on 3 years of steady improvement to carve out its debut performance on the BTI Brand Elite 28 climbing to number 19. The firm enjoys a potent combination of improved branding attributes. Dechert earned its 1st Leadership position as both a Bet-the-Company firm and a Premium Worthy firm. Clients recognize the firm for its Leadership-level Innovation especially in its use of technology, and use of client-facing strategies to improve the client experience. This overall improvement also gives the firm more brand velocity than most other law firms experienced, placing the firm among the fastest growing brands.

Their team is full of energy. They have great skills and expertise in all areas.

– Associate General Counsel, Large Wholesale Trade Company

I’m impressed by their client-centric approach. They have always been leaders in improving client service.

– General Counsel, Leading Manufacturer




20 | POLSINELLI

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Polsinelli makes its debut appearance in the BTI Brand Elite at number 20. The firm rides the strength of its growth on client Short Lists and increased unprompted Recommendations to client peers. Polsinelli is riding a wave of Innovation including technology, client service, delivering more value, and using techniques few other firms use to improve the client experience. The firm earns its first appearance as a Premium Worthy firm. The growth in underlying strength reveals Polsinelli as one of the fastest growing brands in the legal world.

A well-known group of attorneys. We really appreciate their team and the support they provide.

– Assistant General Counsel, Leading Retailer

Their vastly experienced team of attorneys is always trying to do more for the client and improve service.

– Corporate Counsel, Large Wholesale Trade Company




21 | MCGUIREWOODS

CLIENT’S CHOICE

–

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

With McGuireWoods’ 5th year in a row in the BTI Brand Elite 28, the firm nabs the 21st spot this year. The firm is 1 of only 8 law firms recognized as Best of the Best for making changes to deliver more value to clients. Clients also recognize the firm for its Innovation in improving the client experience. At the same time, the firm earned its 1st ever Leadership position as a Premium Worthy firm—bringing together prized aspects which leave the biggest imprint on top legal decision makers.

They care about getting to know our business. They are flexible and use technology to help us manage costs.

– Deputy General Counsel, Major Utilities Company

They are always available, very responsive, and have valuable, highly specialized expertise.

– Associate General Counsel, Leading Energy Company




22 | OGLETREE DEAKINS

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Ogletree Deakins lands on the BTI Brand Elite for the 3rd time, this year coming in at number 22. Clients recognize the firm for Innovation in the way Ogletree Deakins is delivering value and using technology. The firm registers 4 leadership positons driving clients to see the firm as better positioned to be a long term Survivor in the consolidating legal world.

They’re very knowledgeable and competent. We’ve had great success with them in the past.

– Deputy General Counsel, Leading Professional Services Provider

We’ve had a very positive relationship. They are part of our culture and know our business.

– Senior Corporate Counsel, Global Manufacturing Company




23 | GREENBERG TRAURIG

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Greenburg Traurig continues its consistent strong showing on the BTI Brand Elite for the 4th year in a row. Clients rank the firm at number 23, jumping 3 spots from number 26 last year. The firm enjoys its 1st Leadership recognition as a Premium Worthy firm while holding steady in other premium brand attributes. Greenberg Traurig earns recognition in all 9 areas with the greatest brand imprint on clients.

A global firm providing the same level of detail and quality in many regions around the world.

– Assistant General Counsel, Large Health Care Provider

They proactively reach out with insights when a new case or new legislation is coming down the pipeline.

– General Counsel, Leading Chemicals Company




24 | SIMPSON THACHER

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Simpson Thacher breaks into the BTI Brand Elite 28 for the 1st time at number 24, after experiencing a steady upward march over the last 4 years. The firm enjoys Leadership positioning as a Short Listed firm, and for its Innovation and use of technology. The firm’s steady improvement also shows more brand velocity than most other law firms, placing the firm among the fastest growing brands.

Their lawyers are really easy to deal with and give full commitment to the quality of work.

– Corporate Counsel, Major Financial Services Firm

They’ve invested in training to understand client businesses and are one of the leaders when it comes to technology.

– Associate General Counsel, Large Pharmaceuticals Company




25 | NORTON ROSE FULBRIGHT

CLIENT’S CHOICE

PREMIUM

INNOVATION

–

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Norton Rose Fulbright continues its streak of post-merger appearances of the BTI Brand Elite 28, landing in the 26th spot this year. Clients note the firm’s acceleration in Innovative Approaches to improving client service and value—suggesting the firm is using the mergers to its advantage.

The depth of knowledge and expertise at the firm are really impressive, and their responsiveness is very good.

– Deputy General Counsel, Leading Utilities Company

They stand out for their understanding of the business side of matters and their seminars on changes in the legal industry.

– Legal Counsel, Well-known Energy Company




26 | WHITE & CASE

CLIENT’S CHOICE

PREMIUM

INNOVATION

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

White & Case returns to the BTI Brand Elite 28 for the first time since 2012, coming in at number 26 for 2017. Clients recognize the firm in nearly every component clients use to differentiate law firms. White & Case earns Leadership status for being a Bet-the-Company firm and for being seen as a long-term Survivor, as well as earning more unprompted Recommendations from clients to their peers. This improved recognition is improving the firm’s brand faster than most other law firms.

They are experts in litigation and add value through their blogs and social media presence. – Corporate Counsel, Leading Wholesale Trade Company

They have a strong and experienced team and I’m impressed by their influence in the market.

– Assistant General Counsel, Large Transportation Company




CLIENT’S CHOICE

PREMIUM

INNOVATION

27 | SEYFARTH SHAW

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Clients continue to reward Seyfarth Shaw’s strong brand as the firm makes its 6th appearance in a row in the BTI Brand Elite 28, coming in at number 27. Top legal decision makers have long recognized the firm for its Innovative ways. This year we see the firm winning its first Leadership status as a Premium Worthy firm. This attribute is one of the hardest recognitions to earn. Seyfarth also returns to its status as a top Short-Listed firm.

They have deep expertise and truly understand our business and risk tolerance.

– General Counsel, Leading High Tech Company

They are one of the best in corporate law and have given us great results and great client service.

– Deputy General Counsel, Large Bank




They’re on the cutting edge and think creatively. They give a lot of attention to us, our strategy, and trends in the industry.

– Senior Attorney, Large Municipal Utilities Company

28 | PILLSBURY

CLIENT’S CHOICE

PREMIUM

INNOVATION

–

RECOMMENDED

SHORT-LISTED

PREMIUM WORTHY

BET-THE-COMPANY

SURVIVORS

MOVERS & SHAKERS

TECH-SAVVY

VALUE DRIVERS



2017 BRAND STRENGTH

Pillsbury—moving up from 44th place last year—enters the BTI Brand Elite for the first time at number 28 in 2017. Clients praise Pillsbury for their creative and Innovative thinking which lands the firm Leadership recognition for improving its client service in ways few firms have. Pillsbury also earns its 1st Leadership position for being Premium Worthy in 5 years.

We rely on their exceptionally talented workforce and I can’t

imagine ever being disappointed.

– Assistant General Counsel, Major Insurance Provider




THE 9 POWERFUL ATTRIBUTES DRIVING BRAND STRENGTH: LAW FIRM RANKINGS




Client’s Choice

Recommended You are recommended first to peers and colleagues without prompting

Short-Listed Your firm is considered first for hiring in new assignments

Premium

Premium Worthy Clients pay above-market rates and believe you are worth every penny and more

Bet-the-Company A safe choice for the most complex and high-risk work

Survivors More likely than others to be an industry leader over the long term

Innovation

Movers & Shakers Delivering new and valuable services or behaviors other firms don’t

Tech-Savvy Using technology more effectively or in new ways to add value

Value Drivers Making changes in process or the client experience to add value

Client Service Strategists

Making changes other firms don’t to improve the client experience

THE NITTY GRITTY:

9 DIFFERENTIATORS

DRIVING YOUR BRAND

9 factors are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers. BTI draws on 17 years of data to develop the framework for measuring and analyzing the market presence and brand imprint of law firms. BTI measures unaided market awareness along 9 key dimensions. Each of these contributes to how clients perceive a law firm’s performance in the 3 critical success factors defining brand and, in turn, influencing hiring and selection: • Client’s Choice • Premium • Innovation




Client’s Choice



The firms earning recognition as a Client’s Choice firm command a highly respected place in the eyes of legal decision makers based on client service. These firms are mentioned regularly as part of clients’ casual conversations. The names of these firms are top of mind, evoking a level of comfort and attachment which clearly designates them as the preferred option for new work.

Client service is the overwhelming reason corporate counsel recommend a law firm to a peer.

The true test of a client’s emotional investment in a firm comes from 2 key questions:

1. Does the GC recommend your firm to peers? 2. Is your firm hired for work?

THE PINNACLE OF THE BRAND PYRAMID: A CLIENT’S GO-TO PROVIDER




Client’s Choice



Why the emphasis on recommendation rates? 57% of C-level decision makers will hire a new service provider based on a single, unprompted recommendation from a peer. A staggering insight into the power of recommendations. The number one reason corporate counsel recommend a law firm: client service. Recommending a firm to a peer is a task corporate counsel do not take lightly. A recommendation is a personal statement about the type of provider—the quality, service, and commitment—to which you are willing to entrust your company’s fate. Unprompted, unaided recommendations mean you earned this recommendation on your own merit rather than being asked specifically about your firm (BTI asked corporate counsel, “Which law firm do you recommend first to your peers?” Most other researchers ask, “Do you recommend Firm ABC?”).

RECOMMENDATIONS: A GATEWAY TO WORK

HOW TO EARN CLIENT RECOMMENDATIONS

Superior Client Service

According to General Counsel

Client service is consistently the leading driver of law firm recommendations by General Counsel. Superior service accounts for nearly 2 times more recommendations than any other single factor. The 5 components of superior service include: • Putting the client’s needs first • Understanding the client’s

business • Being responsive • Delivering high value • Achieving the client’s targeted

goals

Expertise

54.4%

30.6%




Recommended: Best of the Best

Continued on next page

Recommended: Leaders

Cooley

Dentons

DLA Piper

Gibson Dunn

Jones Day

Kirkland & Ellis

Skadden

Alston & Bird

Arnold & Porter Kaye Scholer

Baker Botts

Baker McKenzie

BakerHostetler

Boies Schiller & Flexner

Bryan Cave

Cleary Gottlieb

Covington

Cravath, Swaine & Moore

Crowell & Moring

Davis Polk

Dechert

Faegre Baker Daniels

Fish & Richardson

Greenberg Traurig

Hogan Lovells

Holland & Hart

Holland & Knight

Hunton & Williams

Jackson Lewis

K&L Gates

King & Spalding

Latham & Watkins

Littler

Mayer Brown

McDermott Will & Emery

McGuireWoods

Morgan Lewis

Morrison & Foerster

Norton Rose Fulbright

Ogletree Deakins

Orrick

Paul, Weiss

Pillsbury

Polsinelli

Reed Smith

Ropes & Gray

Scopelitis, Garvin, Light, Hanson & Feary

Seyfarth Shaw

RECOMMENDED LAW FIRMS




Sidley

Simpson Thacher

Squire Patton Boggs

Sullivan & Cromwell

Sutherland*

Troutman Sanders

Wachtell, Lipton, Rosen & Katz

Weil

White & Case

WilmerHale

Adams and Reese

Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing

Akerman

Akin Gump Strauss Hauer & Feld

Allen & Overy

Andrews Kurth

Archer

Arent Fox

Armstrong Teasdale

Arnall Golden Gregory

Arnstein & Lehr

Axiom

Bailey Brauer

Bailey Cavalieri

Baker Donelson

Baldwin Haspel Burke & Mayer

Ballard Spahr

Banner & Witcoff

Barnes & Thornburg

Bartlit Beck Herman Palenchar & Scott

Bass, Berry & Sims

Beck Redden

Benesch

Bennett Jones

Bereskin & Parr

Beveridge & Diamond

Blakes

Blank Rome

Bondurant Mixson & Elmore

Borden Ladner Gervais

Boutin Jones

Bowman and Brooke

Bracewell

Bradley

Bricker & Eckler

Broad and Cassel

Brown, Hay + Stephens

Buchanan Ingersoll & Rooney


Recommended: Leaders

Recommended: Honor Roll

Continued from previous page RECOMMENDED LAW FIRMS

*BTI Note: As of February 1, 2017, Sutherland Asbill & Brennan combined with Eversheds to form Eversheds Sutherland.




Burke, Williams & Sorensen

Burns & Levinson

Burns White

Burr & Forman

Cadwalader

Cahill Gordon & Reindel

Calfee

Carlton Fields

Carmody Torrance Sandak & Hennessey

Carrington Coleman

Chadbourne & Parke

Chambliss, Bahner & Stophel

Chapman and Cutler

Chuhak & Tecson

Clare Locke

Clark Hill

Clifford Chance

Cobalt

Coblentz Patch Duffy & Bass

Cokinos, Bosien & Young

Constangy, Brooks, Smith & Prophete

Cozen O’Connor

Curtis

Davis & Gilbert

Davis Graham & Stubbs

Davis Wright Tremaine

Debevoise & Plimpton

Dickie, McCamey & Chilcote

Dickinson Wright

Dinsmore

Dorsey & Whitney

Dowd Bennett

Downey Brand

Drinker Biddle & Reath

Duane Morris

Dykema

Eckert Seamans Cherin & Mellott

Eichhorn & Eichhorn

Ellis & Winters

Erise IP

Eversheds*

Fasken Martineau

Finnegan

Fisher Phillips

Foley & Lardner

Foley Hoag

FordHarrison

Fox Rothschild

Fredrikson & Byron

Freshfields Bruckhaus Deringer

Fried, Frank, Harris, Shriver & Jacobson

Frost Brown Todd








GableGotwals

Gallagher & Kennedy

German May

Gibbons

Gibbs & Bruns

Goldfarb & Fleece

Goodwin

Gordon Rees Scully Mansukhani

Gowling WLG

Gray Plant Mooty

Greene Espel

Greensfelder, Hemker & Gale

Groom

Hall, Render, Killian, Heath & Lyman

Hanson Bridgett

Haynes and Boone

HeplerBroom

Herrick, Feinstein

Hinshaw & Culbertson

Homburger

Honigman Miller Schwartz and Cohn

Hueston Hennigan

Hughes Hubbard & Reed

Husch Blackwell

Ice Miller

Irell & Manella

Jackson Walker

Jenner & Block

Jones Walker

Joseph & Cohen

Karr Tuttle Campbell

Katten Muchin Rosenman

Kaufman & Canoles

Kean Miller

Keker & Van Nest

Kelley Drye & Warren

Kellogg, Huber, Hansen, Todd, Evans & Figel

Kilpatrick Townsend & Stockton

Klarquist Sparkman

Klinedinst

Knobbe Martens

Kramer Levin Naftalis & Frankel

Kunzler Law Group

Kutak Rock

Larson • King

Lathrop & Gage

Lavin, O’Neil, Cedrone & DiSipio

LeClairRyan

Lewis Brisbois

Lieff Cabraser Heimann & Bernstein

Locke Lord

Loeb & Loeb







Lowenstein Sandler

LTL Attorneys

Manatt

Manko, Gold, Katcher & Fox

Maynard Cooper & Gale

McCarter & English

McCarthy Tétrault

McGlinchey Stafford

McGrath North

Meyer, Unkovic & Scott

Michael Best

Milbank, Tweed, Hadley & McCloy

Miles & Stockbridge

Miller & Martin

Miller Canfield

Miller Thomson

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo

Moye, O’Brien, Pickert & Dillon

Munger, Tolles & Olson

Neal, Gerber & Eisenberg

Nelson Mullins

Nexsen Pruet

Nixon Peabody

Nutter

Nyemaster Goode

O’Melveny

Osler, Hoskin & Harcourt

Parker Poe

Paul Hastings

Paul, Plevin, Sullivan & Connaughton

Pepper Hamilton

Perkins Coie

Phelps Dunbar

Phillips Lytle

Pierce Atwood

Porter Wright Morris & Arthur

Proskauer Rose

Quarles & Brady

Quattlebaum, Grooms & Tull

Quinn Emanuel Urquhart & Sullivan

Rankin, Hill & Clark

Reid and Riege

Reinhart Boerner Van Deuren

Riemer & Braunstein

Riley Warnock & Jacobson

Robbins, Russell, Englert, Orseck, Untereiner & Sauber

Robins Kaplan

Roetzel & Andress

Rynearson, Suess, Schnurbusch & Champion

Saul Ewing

Schiff Hardin







Schmoyer Reinhard

Scott Douglass & McConnico

ScottHulse

Senniger Powers

Seyburn Kahn

Shearman & Sterling

Sheppard, Mullin, Richter & Hampton

Sherman & Howard

Shipley Snell Montgomery

Shipman & Goodwin

Shook, Hardy & Bacon

Shumaker, Loop & Kendrick

Shuman Snyder

Simmons & Simmons

Slater Hersey & Lieberman

Smith Anderson

Spencer Fane

Steptoe & Johnson

Stevens & Lee

Stikeman Elliott

Stinson Leonard Street

Strasburger & Price

Sullivan, Ward, Asher & Patton

Susman Godfrey

Swanson, Martin & Bell

Taft Stettinius & Hollister

Taylor Wessing

Thompson & Knight

Thompson Coburn

Thompson Hine

Torys

Ulmer & Berne

Valorem Law Group

Vedder Price

Venable

Vinson & Elkins

Vogel Law Firm

Vorys, Sater, Seymour and Pease

Weil & Drage

Whitfield & Eddy

Wiggin and Dana

Williams & Connolly

Williams Mullen

Willkie Farr & Gallagher

Wilson Sonsini Goodrich & Rosati

Windels Marx Lane & Mittendorf

Winstead

Winston & Strawn

Womble Carlyle

ZwillGen






Client’s Choice



The typical large organization relies on 37 law firms to meet their legal needs—on a daily basis. 15 of these firms are core providers handling substantive work for clients. The rest fall into the indistinguishable category of “other legal provider.” Short list law firms—the core firms—are able to keep their firm fresh in the client’s mind. They are the first to mind when new needs arise. Unlike a Bet-the-Company firm (see page 56), the Short List firm is not always the ultimate line of defense, but they are among the preferred offensive lineup. The challenge for these firms is to ensure they secure—and continually defend—the position of core law firm.

THE FIRST PLACE CLIENTS TURN

PRIME POSITIONING

The short list are the firms clients turn to first when a new need arises. This group of primary and secondary providers handles substantive work for clients and accounts for more than 80% of a client’s spending on outside counsel.

PRIMARY SECONDARY ALL OTHERS

15 law firms on the short list for a typical

large client

2

13

22





Short List: Best of the Best

Short List: Leaders

Baker McKenzie

Dentons

DLA Piper

Hogan Lovells

Jackson Lewis

Jones Day

King & Spalding

Morgan Lewis

Polsinelli

Sidley

Skadden

Sullivan & Cromwell


Winston & Strawn

Allen & Overy

Alston & Bird


Cadwalader

Davis Polk

Dechert

Fish & Richardson

Gibson Dunn

K&L Gates


Kirkland & Ellis

Latham & Watkins

Morrison & Foerster

Parker Poe

Reed Smith

Simpson Thacher

Smith Anderson

Sutherland*

Thompson Hine

Troutman Sanders

Vinson & Elkins

Weil

Winstead

SHORT LIST LAW FIRMS


Andrews Kurth

Baker Botts

Baker Donelson

Short List: Honor Roll






Beveridge & Diamond

Blakes

Blank Rome

Bracewell


Bryan Cave

Buchalter

Buckley Sandler

Burnet, Duckworth & Palmer

Calfee

Carlton Fields

Choate, Hall & Stewart

Cleary Gottlieb

Clifford Chance

Clyde & Co



Cooley

Covington


Crowell & Moring

Davis & Gilbert


Day Pitney


Dorsey & Whitney

Eversheds*


Fenwick & West

Finn Dixon & Herling

Foley & Lardner


Fross Zelnick Lehrman & Zissu

Gowling WLG

Greenberg Traurig

Greene Espel

Haynes and Boone

Holland & Knight

Homburger


Hunton & Williams

Ice Miller

Jenner & Block



Kean Miller

Keller and Heckman


Klinedinst

Kunzler Law Group

Kutak Rock



Continued from previous page SHORT LIST LAW FIRMS






Littler

Locke Lord

Mayer Brown


Mazursky Constantine

McCarthy Tétrault


McMahon Berger

McMillan

Messer Caparello

Miller Thomson



Nelson Mullins

Nexsen Pruet

Nixon Peabody


Nutter

Ogletree Deakins

Orrick

Paul Hastings

Paul, Weiss

Pepper Hamilton

Perkins Coie

Pillsbury

Porter Hedges



Reid and Riege

Richards, Layton & Finger

Robinson+Cole

Roetzel & Andress

Ropes & Gray

Sandler, Travis & Rosenberg

Saul Ewing

Schiff Hardin

Senniger Powers

Seyburn Kahn

Seyfarth Shaw



Shutts & Bowen

Simmons & Simmons


Smith, Gambrell & Russell

Snell & Wilmer

Squire Patton Boggs

Stevens & Lee

Stikeman Elliott


Stoel Rives







Strauch Green & Mistretta

Taylor Wessing

Thompson Coburn

Van Ness Feldman

Venable

Wargo French

Wheeler Trigg O’Donnell

White & Case

Wiggin and Dana

Williams Mullen

Wolf Greenfield

Womble Carlyle






Premium




A firm’s premium reputation arms GCs and legal decision makers with a safeguard against shareholder, board, and management backlash. Premium law firms stand apart from peers and enjoy a well-established track record of delivering superior client service. In short, these firms deliver a combination of skill, client focus, and outsized value (while charging top market rates).

Premium brands are hard won.

Premium providers are seen as well equipped to tackle the most complex and sophisticated issues without losing their focus on serving the client best.

THE QUEST FOR MARKET LEADERSHIP: POSITIONED AS A PREMIUM-WORTHY PROVIDER




Premium




To earn top dollars from legal decision makers, firms need to deliver unmatched business understanding. This level of client service puts rate pressure in the past. Doing what clients hired you to do is why they pay you—not why they pay you a premium. Delivering high-quality work, meeting tight deadlines, and coming in on budget are what a client expects.

THE CLIENT SERVICE PREMIUM

WHAT MAKES PREMIUM RATES WORTHWHILE

40.8% Superior Client Service


Law firm billing is a topic sure to rile up even the most composed of General Counsel. Despite increasing rate pressure, premium rates continue to climb well into the 4-digit range. When high-stakes issues are on the line, rates may seem secondary. However, BTI’s research shows superior service —not the final outcome—is what clients value most. Law firms delivering the highest levels of service see less rate pressure than their peers.





PREMIUM WORTHY LAW FIRMS

Premium Worthy: Best of the Best

Premium Worthy: Leaders

Cooley


Dentons

DLA Piper

Gibson Dunn

Jones Day

Kirkland & Ellis

Latham & Watkins

Skadden

Allen & Overy

Baker McKenzie

Davis Polk

Dechert


Greenberg Traurig

Hogan Lovells

McGuireWoods

Morgan Lewis

Paul Hastings

Paul, Weiss

Pillsbury

Proskauer Rose

Reed Smith

Seyfarth Shaw

Sidley

Simpson Thacher

Sullivan & Cromwell


Weil


Winston & Strawn

Adams and Reese


Allen Matkins

Alston & Bird

Archer



Arnstein & Lehr

Axiom

Baker Botts

Premium Worthy: Honor Roll




Continued from previous page

Baker Donelson

BakerHostetler

Ballard Spahr

Barnes & Thornburg

Blakes

Blank Rome


Bond, Schoeneck & King

Bradley

Brewer, Attorneys & Counselors

Broad and Cassel

Bryan Cave

Burr & Forman

Cadwalader

Carlton Fields

Chadbourne & Parke

Chiesa Shahinian & Giantomasi

Cleary Gottlieb

Connell Foley

Covington

Cozen O’Connor

Crowell & Moring

Curtis

Davis & Campbell

Davis & Gilbert





Epstein Becker Green

Finnegan

Fish & Richardson

Fisher Phillips

Fox Rothschild


Gibbons

Goodwin


Groom

Holland & Hart

Holland & Knight



Husch Blackwell

Ice Miller

Irell & Manella

Jackson Lewis

Jeffer Mangels Butler & Mitchell

Jenner & Block

K&L Gates

Kasowitz, Benson, Torres & Friedman




PREMIUM WORTHY LAW FIRMS




King & Spalding

Kutak Rock

Lathrop & Gage


Liskow & Lewis

Littler

Locke Lord

Manatt

Mayer Brown


Miles & Stockbridge

Morris, Manning & Martin

Morrison & Foerster



Ogletree Deakins

O’Melveny

Orrick

Pepper Hamilton

Polsinelli



Robins Kaplan

Robinson+Cole

Ropes & Gray

Saul Ewing

Schwartz & Ballen


Shearman & Sterling


Snell & Wilmer

Stevens & Lee

Stoel Rives

Strasburger & Price

Stroock

Sutherland*


Taylor Wessing

Thompson & Knight

Thompson Coburn

Thompson Hine

Torys

Troutman Sanders

Venable

Vinson & Elkins


White & Case

Wiley Rein


WilmerHale


PREMIUM WORTHY LAW FIRMS Continued from previous page





Bet-the-Company law firms garner premium—and sometimes exorbitant—rates. However, they are tasked with devising a strategy to save the day, with the client’s targeted outcome in mind. Whether a company is at risk, a reputation is on the line, or significant dollars are at stake, clients have their Bet-the-Company law firm keyed into speed dial.

BET-THE-COMPANY:

THE VOTE OF CONFIDENCE

FEWER THAN ¼ OF LAW FIRMS CONSIDERED A SURE BET

126 law firms are named by General Counsel and legal decision makers as the most capable for handling Bet-the-Company matters for their organizations. This represents less than 20% of the 650 core law firms serving large clients. While Bet-the-Company matters aren’t an everyday affair, many firms vie for this coveted position because of the access to premium rates.

Premium




19.4%





Bet-the-Company: Best of the Best

Bet-the-Company: Leaders

Dentons

DLA Piper

Jones Day

Kirkland & Ellis

Latham & Watkins

Sidley

Skadden

Sullivan & Cromwell


Baker McKenzie

Cooley


Davis Polk


Dechert

Gibson Dunn

Hogan Lovells

Morgan Lewis

Paul, Weiss

Perkins Coie

Simpson Thacher

Sutherland*

Weil

White & Case

Akerman


Allen & Overy

Alston & Bird

Andrews Kurth

Arena Hoffman


Baker Botts

BakerHostetler


Bass, Berry & Sims

Blakes

Blank Rome


Brown Rudnick

Bryan Cave

Bet-the-Company: Honor Roll

BET-THE-COMPANY LAW FIRMS





Buckley Sandler

Cadwalader

Carlton Fields

Clark Hill

Cleary Gottlieb

Clifford Chance


Covington

Cozen O’Connor

Crowell & Moring

Curtis

Davidson Berquist Jackson + Gowdey


Dorsey & Whitney

Duane Morris

Eimer Stahl

Finnegan

Fish & Richardson

Fisher Phillips

Foley & Lardner

Foley Hoag

Fox Rothschild



Goodwin

Gray Plant Mooty

Greenberg Dauber Epstein & Tucker

Greenberg Traurig


Holland & Knight

Homburger



Hunton & Williams

Jackson Lewis

Jenner & Block

Jones Walker

K&L Gates

Kaplan, Strangis and Kaplan

King & Spalding

Littler

Locke Lord

Manatt

Mayer Brown

McCarthy Tétrault


McGuireWoods

Miles & Stockbridge

Morrison & Foerster


Nexsen Pruet




BET-THE-COMPANY LAW FIRMS Continued from previous page




Ogletree Deakins

O’Melveny

Orrick


Paul Hastings

Peckar & Abramson

Pillsbury

Polsinelli

Proskauer Rose

Quarles & Brady


Reed Smith


Ropes & Gray


Seyburn Kahn

Seyfarth Shaw

Simmons & Simmons

Steptoe & Johnson

Stevens & Lee

Stikeman Elliott

Susman Godfrey


Thompson Coburn

Thompson Hine

Torys

Troutman Sanders

Venable

Vinson & Elkins


WilmerHale


Winston & Strawn

Womble Carlyle


Continued from previous page BET-THE-COMPANY LAW FIRMS




Adaptable, aggressive, forward looking, intuitive, and realistic. These are the traits attributed to the law firms best positioned to be future market leaders. In-sourcing, alternative fees, and non-traditional legal providers are just the tip of what is shifting the legal market dynamics.

THE LAST FIRM STANDING

THE FUTURE OF LAW IN THE HANDS OF 131 FIRMS?

The legal industry is a volatile one. Fewer than 10 years ago, a law firm dissolving or merging was a rare occurrence—now it’s barely newsworthy. As competition intensifies, the hunt for market share emerges on the mergers, acquisitions, and alliances front. But when the dust settles, which firms will be left leading the legal market? Legal decision makers tag only 131 firms as sure long-term survivors and true leaders.

Premium




131

650





Survivors: Best of the Best

Survivors: Leaders

Baker McKenzie

Dentons

DLA Piper

Jones Day

Latham & Watkins

Skadden

Cooley


Davis Polk

Gibson Dunn

Hogan Lovells

K&L Gates

Kirkland & Ellis


Reed Smith

Sullivan & Cromwell


White & Case

Adams and Reese

Akerman


Allen & Overy

Alston & Bird

Andrews Kurth

Archer

Armstrong Teasdale


Baker Botts

BakerHostetler

Ballard Spahr

Barnes & Thornburg

Blakes


Bracewell

Bryan Cave

Burr & Forman

Cadwalader

Chadbourne & Parke

Cleary Gottlieb

Clifford Chance


Covington

Survivors: Honor Roll

THE SURVIVOR LAW FIRMS




Cozen O’Connor

Crowell & Moring

Curtis

DAC Beachcroft



Dechert

Dinsmore

Dorsey & Whitney

Downey Brand


Eversheds*


Fish & Richardson

Fisher Phillips

Foley & Lardner



Gibbons

Goodmans

Goodwin


Gray Plant Mooty

Greenberg Traurig

Haynes and Boone

Herbert Smith Freehills


Holland & Hart

Holland & Knight


Hunton & Williams

Jackson Lewis

Jenner & Block



King & Spalding


Lathrop & Gage

Lewis Brisbois

Linklaters

Littler

Locke Lord

Manatt

Mayer Brown

McCarthy Tétrault


McGuireWoods

Morgan Lewis

Morrison & Foerster

Nixon Peabody

Ogletree Deakins

O’Melveny


THE SURVIVOR LAW FIRMS Continued from previous page

*BTI Note: As of February 1, 2017, Sutherland Asbill & Brennan combined with Eversheds to form Eversheds Sutherland. Continued on next page




Orrick

Parker Poe

Paul Hastings

Paul, Weiss

Perkins Coie

Pillsbury

Polsinelli

Proskauer Rose



Ropes & Gray

Schiff Hardin


Seyfarth Shaw

Shearman & Sterling


Sidley

Simmons & Simmons

Simpson Thacher

Squire Patton Boggs

Steptoe & Johnson

Stevens & Lee

Stikeman Elliott

Sutherland*

Thompson & Knight

Thompson Coburn

Thompson Hine

Torys

Venable

Vinson & Elkins

Watt, Tieder, Hoffar & Fitzgerald

Weil


WilmerHale

Wilson Elser Moskowitz Edelman & Dicker


Winston & Strawn


THE SURVIVOR LAW FIRMS Continued from previous page





Recognition in innovation signifies a firm’s willingness to redefine their way of doing business and better align with clients’ needs—not what is simply the best legal approach.

Innovation, from the client’s perspective, represents a promise to provide a new way of thinking.

GCs and legal decision makers define innovative firms as ones able to: • Redefine work processes • Deliver greater value • Tune into business objectives—and constraints

GAME CHANGERS: CAPTURING ATTENTION THROUGH INNOVATION

Innovation




Client Service Strategists Making changes other firms don’t to improve the client experience




Innovation






Movers & Shakers are the innovative firms doing something different. These are the firms able to approach their clients’ work with creativity and flexibility—not in a legal sense, but in a business sense. The 200 Movers & Shakers on the following pages are lauded for: • Practical business-savvy • Sophisticated client service programs • Non-traditional approaches to billing • Proactive anticipation—and resolution—of issues • Streamlining work processes and resolutions

CHANGE THE GAME TO GET NOTICED

HOW TO INFLUENCE CLIENTS

17.2%

35.4% Innovative Service


Movers & Shakers have the power to initiate new market trends and influence those around them (both clients and competitors alike). The Movers & Shakers identified by corporate counsel are creating new ways of delivering legal services which is setting the new standard clients will expect moving forward.

Outsized Value





Movers & Shakers: Best of the Best

Movers & Shakers: Leaders

Baker McKenzie

Cooley

Dentons

DLA Piper

Jones Day

Kirkland & Ellis

Latham & Watkins

Skadden


BakerHostetler

Bryan Cave

Covington


Davis Polk

Dechert

Gibson Dunn

Greenberg Traurig

Hogan Lovells

K&L Gates

King & Spalding


McGuireWoods

Morgan Lewis

Ogletree Deakins

Pillsbury

Polsinelli


Reed Smith

Ropes & Gray

Sidley

Simpson Thacher

Sullivan & Cromwell

Weil

White & Case

Adams and Reese

Akerman


Allen & Overy

Allen Matkins

Alston & Bird

Movers & Shakers: Honor Roll

THE MOVERS & SHAKERS




Andrews Kurth

Archer

Arena Hoffman

Armstrong Teasdale


Baker Botts

Baker Donelson

Ballard Spahr

Bass, Berry & Sims

Beck Redden

Benesch

Bennett Jones

Bereskin & Parr

Blakes

Blank Rome


Bowman and Brooke

Bracewell

Bradley



Burns & Levinson

Burr & Forman

Cadwalader

Carlton Fields

Chadbourne & Parke


Chuhak & Tecson

Clark Hill

Cleary Gottlieb

Clifford Chance

Cobalt


Crowell & Moring

Curtis


Davis & Gilbert



Davis, Malm & D’Agostine


Dorsey & Whitney


Dykema


Erise IP

Eversheds*

Fasken Martineau

Fenwick & West

Finnegan

Fish & Richardson

Fisher Phillips

Foley & Lardner

Foley Hoag



THE MOVERS & SHAKERS Continued from previous page





FordHarrison

Fox Rothschild

Fredrikson & Byron



German May

Gibbons

Goodwin


Goulston & Storrs

Gowling WLG


Greene Espel


Groom


HeplerBroom


Hirschfeld Kraemer

Holland & Hart

Holland & Knight


Hunton & Williams

Husch Blackwell

Ice Miller

Irell & Manella

Jackson Lewis

Jackson Walker


Jenner & Block

Jones Walker




Kelley Kronenberg


Knobbe Martens


Levine Sullivan Koch & Schulz


Lightfoot, Franklin & White

Linklaters

Liskow & Lewis

Littler

Locke Lord

Loeb & Loeb

Manatt

Mayer Brown

McCarthy Tétrault

McElroy, Deutsch, Mulvaney & Carpenter

McGrath North

Merchant & Gould

Messer Caparello








Miles & Stockbridge

Miller & Martin

Miller Canfield

Mitchell Silberberg & Knupp

Morrison & Foerster


Nutter

O’Melveny

Orrick


Paul Hastings

Paul, Weiss

Pepper Hamilton

Perkins Coie

Proskauer Rose


Reid and Riege



Robins Kaplan

Roetzel & Andress

Saul Ewing

Schröder, Joseph & Associates


Seyfarth Shaw

Shearman & Sterling


Shumaker & Sieffert

Simmons & Simmons

Smith Anderson

Snell & Wilmer

Squire Patton Boggs

Steptoe & Johnson

Stikeman Elliott

Sutherland*


Thompson & Knight

Thompson Coburn

Thompson Hine

Torys

Tucker Ellis

Valorem Law Group

Venable

Vinson & Elkins

Williams & Connolly


WilmerHale



Winston & Strawn

Womble Carlyle

ZwillGen







A firm’s technology prowess and strategy can add firepower to client service performance. Making clients’ lives easier, while meeting their legal and business needs, is what client relationships are all about. Clever use of technology delivers on the client service promise and boosts quality. Tech-savvy firms are leveraging: • Platforms for real-time information sharing • Better—and faster—communication to keep clients up to

date on project statuses and breaking news • Tools to help streamline matter management

TECH SAVVY DEMONSTRATES CLIENT SAVVY

DIRECT CLIENT FEEDBACK

Innovation






“THEY PROPOSED USING DATA

ANALYTICS TO LOOK AT PRICING

METRICS FOR DIFFERENT TYPES OF

MATTERS AND CREATIVE WAYS TO

PRICE LITIGATION.” – GENERAL COUNSEL FOR GLOBAL

LITIGATION,

MAJOR MANUFACTURING COMPANY

“THEY POST THEIR CLE COURSES

ONLINE. YOU CAN TAKE THE COURSE

ON YOUR TIME AND RECEIVE A

CERTIFICATE OF COMPLETION.”

– ASSOCIATE GENERAL COUNSEL,

LEADING MEDIA CONGLOMERATE

“THEY USE SOPHISTICATED

REPORTING SYSTEMS AND

AUTOMATED TOOLS IN THEIR

PROJECT MANAGEMENT TO STAY ON

TRACK WITH BUDGET AND SCOPE.” – ASSOCIATE GENERAL COUNSEL,

LARGE CHEMICALS COMPANY





Tech-Savvy: Best of the Best

Tech-Savvy: Leaders

Cooley

Dentons

DLA Piper

Jones Day

Skadden

Baker McKenzie


Dechert

Gibson Dunn

Greenberg Traurig

K&L Gates

Kirkland & Ellis

Latham & Watkins

Littler

Morgan Lewis

Polsinelli

Reed Smith

Seyfarth Shaw

Sidley



Allen & Overy

Alston & Bird

Andrews Kurth

Armstrong Teasdale


Baker Botts

Baker Donelson

BakerHostetler

Balch & Bingham

Ballard Spahr

Banner & Witcoff

Blank Rome

Bryan Cave


Buckley Sandler

Burr & Forman

Cadwalader

Carlton Fields

Clare Locke

Tech-Savvy: Honor Roll

TECH-SAVVY LAW FIRMS




Clark Hill

Cleary Gottlieb

Clifford Chance

Covington

Cozen O’Connor

Crowell & Moring

Curtis

Davis Polk


Dorsey & Whitney

Eversheds*


Finnegan

Fish & Richardson

Fisher Phillips

Foley & Lardner

Fox Rothschild


Goodwin



Harris Beach

Haynes and Boone

Hogan Lovells

Holland & Hart

Holland & Knight

Husch Blackwell

Irell & Manella

Jackson Walker

Jenner & Block


King & Spalding

Knobbe Martens


Locke Lord

Mayer Brown

McCarthy Tétrault


McGuireWoods

Miller & Martin

Miller Canfield

Morrison & Foerster


Ogletree Deakins

O’Melveny

Orrick


Paul Hastings

Paul, Weiss

Perkins Coie

Pillsbury

Proskauer Rose



TECH-SAVVY LAW FIRMS Continued from previous page








Robins Kaplan

Ropes & Gray

Schulte Roth & Zabel

Senniger Powers

Shearman & Sterling



Simmons & Simmons

Simpson Thacher

Stikeman Elliott


Sullivan & Cromwell

Sutherland*

Thompson Coburn

Thompson Hine

Troutman Sanders

Venable

Weil

White & Case


WilmerHale


Winston & Strawn

Womble Carlyle


TECH-SAVVY LAW FIRMS Continued from previous page





Value is achieved when a law firm delivers more than what clients expect. Delivering value requires you to articulate your value in terms the client deems important: • Money saved • Better outcomes than expected • Faster resolutions • Risks avoided • Making things simpler When legal decision makers feel they receive more than what they paid for, they become the clients willing to pay premium rates for a very long time.

YOU WIN ON VALUE; YOU LOSE ON PRICE

BECOME A VALUE MASTER IN 2 STEPS Innovation






STEP 1: MAKE CLIENTS FEEL SMARTER

FOR HAVING HIRED YOU

STEP 2: MAKE CLIENTS LOOK SMARTER

FOR HAVING HIRED YOU

Value—not low rates—is how leading law firms stand out with General Counsel. Law firms able to deliver value make their fees—no matter how high—feel like a deal to the client. Many law firms deliver value —few firms will outright communicate this value to their clients. Teach clients how to articulate their own value to top management—this helps the client and the law firm be better positioned with key decision makers.





Value Drivers: Best of the Best

Value Drivers: Leaders

Cooley

Dentons

Jones Day

Latham & Watkins

McGuireWoods

Reed Smith

Skadden


Alston & Bird


Baker McKenzie

BakerHostetler

Bryan Cave


DLA Piper

Gibson Dunn

Hogan Lovells

K&L Gates

Ogletree Deakins

Polsinelli

Ropes & Gray

Seyfarth Shaw


Adams and Reese


Allen Matkins

Andrews Kurth

Archer

Armstrong Teasdale

Axiom

Babst Calland

Baird Holm

Baker Botts

Baker Donelson

Ballard Spahr

Banner & Witcoff

Barnes & Thornburg

Belin McCormick

Benesch

Value Drivers: Honor Roll

VALUE DRIVER LAW FIRMS




Bereskin & Parr

Blakes

Blank Rome



Boutin Jones

Bradley

Bricker & Eckler

Brinks Gilson & Lione

Broad and Cassel


Brownstein Hyatt Farber Schreck


Butler Snow

Cadwalader

Calfee

Carlton Fields

Carrington Coleman

Cassiday Schade

Chadbourne & Parke



Chuhak & Tecson

Clark Hill

Cleary Gottlieb



Covington

Cowan Liebowitz & Latman

Cox, Castle & Nicholson

Cozen O’Connor

Crone Hawxhurst

Crowe & Dunlevy

Crowell & Moring

Davis & Gilbert


Davis Polk


Day Pitney

De Simone & Huxster

Dechert

Dinsmore

Donoghue Barrett & Singal

Dority & Manning

Downey Brand

Downs Rachlin Martin


Duane Morris

Dykema


Elarbee, Thompson, Sapp & Wilson

Enoch Kever



VALUE DRIVER LAW FIRMS Continued from previous page




Erise IP

Eversheds*


Farrell Fritz


Finnegan

Fish & Richardson

Fisher Phillips

Flowers Davis

Foley & Lardner

FordHarrison

Fox Rothschild

Fredrikson & Byron

Freeborn & Peters



Frost Brown Todd

Gardere

Garfunkel Wild

Gatzke Dillon & Ballance

Gebhardt & Smith

German May

Gibbons

Goldfarb & Fleece

Goodwin


Greenberg Traurig

Hahn & Hessen

Hahn Loeser & Parks

Henson & Efron


Hinckley Allen


Holland & Hart

Holland & Knight


Hueston Hennigan


Hunton & Williams

Husch Blackwell

Ice Miller

Jackson Lewis

Jenner & Block

Johnson DeLuca Kurisky & Gould

Jones Carr McGoldrick

Jones Walker

Joseph & Cohen



Kean Miller

Keesal, Young & Logan

Keker & Van Nest







Keller and Heckman



Kightlinger & Gray


King & Spalding

Kirkland & Ellis

Klarquist Sparkman

Klinedinst

Knobbe Martens


Kutak Rock

Lathrop & Gage


LeClairRyan


Littler

Locke Lord

Loyens & Loeff

Manatt

Maslon

Mayer Brown

McCarthy Tétrault


McGlinchey Stafford

McMillan

Messer Caparello


Miles & Stockbridge

Miller & Martin

Miller Thomson



Morgan Lewis


Morrison & Foerster



Nelson Mullins

Nixon Peabody


Nyemaster Goode

O’Melveny

Orrick


Parker Poe

Parker, Hudson, Rainer & Dobbs

Patterson Belknap

Paul Hastings

Paul, Weiss

Pepper Hamilton

Phelps Dunbar







Phillips Lytle

Pierce Atwood

Pillsbury


Price Heneveld

Prindle, Goetz, Barnes & Reinholtz

Proskauer Rose

Pryor Cashman

Quarles & Brady




Reid and Riege

Rendigs



Rogers & Hardin

Rogers Joseph O’Donnell

Satterlee Stephens

Saul Ewing



Schwartz & Ballen

Schwegman, Lundberg & Woessner


Sedgwick

Shearman & Sterling


Sherman & Howard

Shipman & Goodwin

Shuman Snyder

Sidley

Simmons & Simmons

Simpson Thacher

Smith Moore Leatherwood

Snell & Wilmer

Sopko, Nussbaum, Inabnit & Kaczmarek

Steptoe & Johnson

Sterne, Kessler, Goldstein & Fox

Stikeman Elliott


Stroock

Stutzman, Bromberg, Esserman & Plifka

Sullivan & Cromwell


Sutherland*


Tarter Krinsky & Drogin

Taylor English

Thompson & Knight

Thompson Coburn







Thompson Hine

Torys

Troutman Sanders

Tucker Ellis

Ulmer & Berne

Valorem Law Group

Venable

Vinson & Elkins

Waller Lansden Dortch & Davis

Weil

Weiner Brodsky Kider

White & Case

Whitfield & Eddy

Wiggin and Dana

Williams & Connolly

Williams Mullen


WilmerHale


Winston & Strawn

Womble Carlyle






Superior client service is more than a nice to have. Without it, law firms put their relationships at risk. The number 1 reason a legal decision maker replaces their primary law firm is due to inferior service. Client service defines a firm relationship and serves as a core differentiator. Superior service is the number 1 factor considered by GCs in law firm hiring. Superior service goes far beyond being responsive and having chemistry—this is a systematic and formal approach to service delivery embraced firmwide.

THE #1 WAY TO WIN—AND LOSE—WORK

SUPERIOR SERVICE: A PERK FOR CLIENTS AND FIRMS Innovation





Making changes other firms don’t to improve the client experience Higher profits, rates, and client

retention are the rewards for the firms focused on delivering the absolute best client service. A note of caution: the above financial advantages are bestowed upon the firms delivering truly superior levels of service. Meaning, their service outpaces all other firms serving their clients.

33%

20%

33%

HIGHER PROFITABILITY

RATE PREMIUMS

INCREASED CLIENT

RETENTION




Client Service Strategists: Honor Roll


Client Service Strategists: Best of the Best

Client Service Strategists: Leaders

Baker McKenzie

Cooley

Dentons

DLA Piper

Jones Day

Latham & Watkins

Reed Smith

Skadden


Davis Polk


Gibson Dunn

Jackson Lewis

K&L Gates

Littler

Morgan Lewis


Ogletree Deakins

Paul Hastings

Pillsbury

Polsinelli


Sutherland*


Weil

Adams and Reese

Akerman


Allen & Overy

Alston & Bird

Armstrong Teasdale


Baker Botts

Baker Donelson

BakerHostetler


Ballard Rosenberg Golper & Savitt

Ballard Spahr

Bass, Berry & Sims

Belin McCormick

Beveridge & Diamond






Blakes

Boutin Jones

Bradley

Broad and Cassel

Bryan Cave


Burr & Forman

Cadwalader

Carpenter Lipps & Leland


Chuhak & Tecson

Clare Locke

Clark Hill

Cleary Gottlieb

Covington

Cozen O’Connor

Crowell & Moring

Curtis

Davis & Gilbert



Dechert

Dorsey & Whitney


Dykema

Eversheds*

Fasken Martineau

Fish & Richardson

Fisher Phillips

Foley & Lardner

Fox Rothschild

Fredrikson & Byron

Goodwin


Gray Plant Mooty

Greenberg Traurig


Hahn Loeser & Parks

Haynes and Boone

Hogan Lovells

Holland & Hart

Holland & Knight

Hunton & Williams

Ice Miller

Jackson Walker


Jones Walker

Joseph & Cohen



King & Spalding

Kirkland & Ellis


CLIENT SERVICE STRATEGISTS Continued from previous page





Klarquist Sparkman

Knobbe Martens


Liskow & Lewis

Mayer Brown


McCarthy Tétrault


McGuireWoods

Merchant & Gould


Michael Best

Miles & Stockbridge

Miller Canfield


Morrison & Foerster


Nixon Peabody

Nossaman

Nyemaster Goode

O’Melveny

Orrick

Paul, Weiss

Perkins Coie

Proskauer Rose


Robins Kaplan

Ropes & Gray

Seyfarth Shaw



Shuman Snyder

Sidley

Simmons & Simmons

Simpson Thacher

Stikeman Elliott


Sullivan & Cromwell


The Webb Law Firm

Thompson & Knight

Thompson Coburn

Thompson Hine

Torys

Valorem Law Group

Venable

Vinson & Elkins

White & Case


WilmerHale


Womble Carlyle


CLIENT SERVICE STRATEGISTS Continued from previous page




HOW TO BUILD YOUR BRAND TO DRIVE GROWTH




The building of a recognizable brand rarely happens overnight. For law firms in particular, a brand is built over time through a series of direct—and indirect—interactions. A byline in a respected publication, an engaging presentation at an industry event, a hosted educational forum, or a fiercely effective opposition strategy all can contribute to the impression a client develops. Yet some imprints go deeper than others. Emotional reactions leave a mark more indelible than casual or fleeting exposure. Activities which speak to clients’ most pressing needs—such as 2017’s top-rated goal of driving value—earn prominence. As do “sure thing” reputations and one-on-one experiences. Ultimately, a law firm who is firing on all cylinders—racking up brand recognition along each of the 9 critical success factors—will have the most opportunities to be considered for hire across different, changing scenarios.

HOW TO BUILD YOUR BRAND TO DRIVE GROWTH PROFIT FROM YOUR FIRM’S STRENGTHS BY USING STRATEGIES

TAILORED TO OVERCOME YOUR WEAKNESSES

Client’s Choice

Recommended

Short-Listed

Premium

Premium Worthy

Bet-the-Company

Survivors

Innovation

Movers & Shakers

Tech-Savvy

Value Drivers


IF YOU ASSESS NOTHING ELSE, ASSESS THIS: YOUR FIRM’S CLIENT SERVICE PERFORMANCE

DIRECTLY IMPACTS 6 OF THE 9 BRAND DIFFERENTIATORS

DIFFERENTIATE BY DELIVERING BETTER CLIENT SERVICE

THAN OTHER FIRMS SERVING YOUR CLIENTS

3 ACTIONS TO BUILD BRAND DIFFERENTIATION AND WIN MORE WORK




DRIVING GROWTH THROUGH SUPERIOR CLIENT SERVICE 01 Pinpoint your strengths—and weaknesses—in the activities proven

to develop the best relationships

CLIENTELLIGENCE®

Quadrant I: Relationship Bliss 1. Commitment to help 2. Client focus 3. Understanding the client’s business 4. Providing value for the dollar

Quadrant II: Price of Admission 5. Legal skills 6. Quality 7. Meeting core scope 8. Keeping clients informed 9. Dealing with unexpected changes 10. Handling problems

Quadrant III: Relationship Builders

11. Breadth of services 12. Helping advise on business issues 13. Reputation 14. Unprompted communication 15. Bringing together resources

Quadrant IV: Business Magnets

16. Anticipating the client’s needs 17. Innovative approach

Superior client service is the leading driver behind recommendations. Service is the number 1 reason legal decision makers hire—and fire—law firms and it has been proven to reduce rate pressure. But few firms perform at best-in-class levels, primarily because they don’t know how clients define service. BTI’s more than 25 years of research pinpoint the 17 activities clients say define client service excellence. 4 of these activities are also top differentiators for law firms. This means these activities will separate your firm brand from the 650 other law firms vying for your clients’ attention. See BTI’s Client Service A-Team report or visit: www.bticonsulting.com/17 for detailed actions tied to these 4 activities proven to boost brand—and financial performance.

02 |POSITION YOUR FIRM AS A GO-TO PROVIDER

http://www.bticlientserviceateam.com/




http://www.bticonsulting.com/17




IMPROVING YOUR FIRM’S POSITIONING ON CLIENT ROSTERS 02

Know where you stand today and what you need to improve to be better tomorrow

In order to improve your position with clients (and potential clients) you need to know: 1. Where you stand today 2. Who clients compare you to 3. What you do well 4. What clients want you to do

better There’s only 1 way to find out all of this information: ask the client. Client feedback allows you to unequivocally pinpoint where you are excelling and where you need systematic improvements in your relationships. The best feedback initiatives not only assess how you and your firm perform but also look at the performance of the competitors also serving your clients. At the end of the day, what does it matter if a client thinks you are doing great if a competitor is doing better?

03 |DARE TO INNOVATE

If your clients really think of you first?

DO YOU KNOW…

BTI works with law firms to design custom feedback initiatives to uncover the answers

to these questions and more.

How your performance stacks up against other firms serving

your client?

What percent of your client’s legal spending your firm is capturing?

If something you are doing is driving your clients crazy—even

just a little?

How your clients rate you in the activities proven to drive superior

relationships?

If your relationship is improving, declining, or stagnant?




DON’T CHANGE EVERYTHING, BUT CHANGE SOMETHING 03

Innovate to differentiate

Whenever BTI brings up innovation, the number 1 objective we hear is: “My client isn’t looking for me to be innovative; they are looking for me to do my job.” However, our conversations with legal decision makers show the exact opposite. Clients seek out law firms who can bring an innovative solution or approach in their legal work to provide a competitive advantage for the client. However, law firms love tried-and-true approaches to legal work. The problem with adhering to what’s always worked in the past is it does not provide a competitive advantage—and certainly isn’t a differentiator. There are 3 ways to innovate legal service delivery. Since law firms are notoriously not innovative, if you embrace one of these activities, clients will see your brand as innovative and thought leading.

BE FASTER Streamlining and automation free up valuable time of limited resources. The number of opportunities to automate is seemingly endless. Expense reporting, data entry, presentation development, and accounting are just the tip of the iceberg. Leveraging IT and redistribution of responsibilities give law firms the ability to deliver better service faster, and often, cheaper.

BE SMARTER Teaching your client something new will immediately make you a thought leader in their eyes. Of course, it needs to be related to their goals. Education creates an impenetrable bond with clients. Education is personal, shows your understanding of their business, and demonstrates your commitment to helping the client succeed.

BE CHEAPER AFAs are frequently seen as an innovative game changer in a field where clients report it’s more difficult to see substantial differences among providers. The good—make that, great—news for providers: 31% of firms enjoy higher profits after they switch to AFAs. Clients are drawn to alternative pricing because these arrangements typically offer predictability in budget and invite shared risk by the client and their provider.




BTI’S METHODOLOGY AND DEMOGRAPHICS




Each year, BTI reaches out to a sample of legal decision makers at large organizations with $1 billion or more in revenue. BTI Brand Elite 2017 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. Methodology: BTI’s brand valuation system relies on 3 variables to leave no room for subjective opinion or judgment: • Persuasiveness

• Strength

• Competitiveness See page 4 for an overview of the methodology used in analyzing the interviews conducted for BTI’s ongoing Annual Survey of General Counsel.

2017 Survey Participant Demographics

633 in-depth telephone interviews Interviews

Conducted between March 9, 2015 and August 1, 2016 Time Frame

Respondents receive a complimentary report of legal benchmarks and metrics

Incentives

OVERVIEW

$16.0 billion

$4.8 billion

Average Revenue Median Revenue

ORGANIZATIONS WITH HIGHEST LEVELS OF LEGAL SPENDING

REPRESENTATIVE OF MORE THAN 15 INDUSTRY SEGMENTS Banking High Tech Professional Services

Chemicals Insurance Retail Trade

Consumer Goods Investment Banks Telecom

Energy Manufacturing Transportation

Financial Services Pharma Wholesale Trade

Methodology and Demographics Independent, unbiased research

• General Counsel/Chief Legal Officer • Direct Report to General Counsel • Other Legal Decision Maker

HIGHEST-RANKING LEGAL DECISION MAKERS




ABOUT THE BTI CONSULTING GROUP, INC.




Key Services To Help Our Clients Data-driven insights and high-impact advice

Driving Superior Client Relationships. Fueling Superior Growth and Profits. BTI conducts more independent research on how clients acquire, manage, and evaluate their professional services providers than virtually anyone.

We benchmark how Fortune 1000 companies buy, how professional services firms sell, and how to manage service provider performance. Through more than 14,000 independent interviews with C-level executives and systematic analysis, BTI has helped professionals boost client service for 27 years.

We examine the market from the client’s perspective. Our proprietary methods include open-ended interviews with high-level executives and decision makers, carried out by highly trained senior interviewers. These are not to be confused with check-off-the-box surveys. Our reports and findings are based on what your clients and users say: we don’t put words in their mouths and we don’t look to third parties to report what your clients are saying.

BTI is the leading provider of strategic, client-based research to the legal community. BTI has helped more than 200 law firms and professional services firms improve client service through compelling research and advice. We conduct the only continuous benchmarking market study in the legal services industry, now in its 17th year.

Clients use BTI’s insightful, custom client feedback surveys to drive change, create urgency, and substantially boost performance.

For details on how to FUEL PROFITS through

Clientelligence see page 95

For details on how to DRIVE GROWTH with

Client Feedback see page 94




Drive Profits and Growth Conduct Your Client Feedback with BTI

Only BTI can help you immediately drive growth, profits, and increase retention through high-impact client feedback. BTI research shows strategic use of in-depth client feedback translates into: • 33% higher profits • 19.5% rate premiums across all staffing levels • 2x the fees from a single client • 33% higher client retention BTI works directly with you to design a custom client feedback program to drive new business.

Please contact Michael B. Rynowecer at +1 617 439 0333 or [email protected] to learn more about BTI’s custom research & services.




Immediately Drive Growth with Clientelligence

Pinpoint your strengths—and weaknesses— in the activities proven to drive growth

THE 17 ACTIVITIES DRIVING GROWTH

Quadrant I: Relationship Bliss 1. Commitment to help 2. Client focus 3. Understanding the client’s business 4. Providing value for the dollar

Quadrant II: Price of Admission 5. Legal skills 6. Quality 7. Meeting core scope 8. Keeping clients informed 9. Dealing with unexpected changes 10. Handling problems

Quadrant III: Relationship Builders

11. Breadth of services 12. Helping advise on business issues 13. Reputation 14. Unprompted communication 15. Bringing together resources

Quadrant IV: Business Magnets

16. Anticipating the client’s needs 17. Innovative approach

BTI’s more than 25 years of research pinpoint the 17 activities responsible for driving the absolute best client relationships. In essence, they are how clients define client service excellence and what clients expect out of the firms with whom they have the best relationships. The best-in-class performances in these activities are proven to drive superior financial performance. There’s only 1 way to determine if you are hitting the best-in-class threshold: Ask. Client feedback allows you to unequivocally pinpoint where you are excelling and where you need systematic improvements in your relationships. The best feedback initiatives not only assess how you and your firm perform, but also look at the performance of the competitors also serving your clients. At the end of the day, what does it matter if a client thinks you are doing great, if a competitor is doing better?

LEARN MORE ABOUT THE 17 ACTIVITIES AND

BTI’S BEST SELLING BOOK:

CLIENTELLIGENCE:

HOW SUPERIOR CLIENT RELATIONSHIPS

FUEL GROWTH AND PROFITS

www.bticonsulting.com/17

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Key Services To Help Our Clients BTI performs a broad range of services for our clients, including:

BUSINESS DEVELOPMENT

BTI looks at PERFORMANCE in new ways—driving adoption of new tactics and better results. Strategic Business Planning Client-focused Business Practices Custom Training

CUSTOM CLIENT FEEDBACK RESEARCH

High-impact client feedback drives SUPERIOR client service. Superior client service drives growth. Client Service Performance Studies Client Needs Assessment Your Firm’s Client Service Score

MARKET ASSESSMENT

Establish a DIFFERENTIATED position—with less risk, lower costs, and a greater chance of success. Brand Health & Market Awareness Studies New Market Entry Assessments

STRATEGIC PLANNING

Assess your options to find the GROWTH best suited to your firm: from least risk to highest return and anything in between. Financial and Market Performance Competitive Analysis

CLIENT INSIGHT BRIEFINGS

Tailored to your firm and chock full of CLIENT-BASED insights, BTI briefings draw from our research and experience to help you boost client satisfaction, increase client retention, and improve your performance.

Please contact Michael B. Rynowecer at +1 617 439 0333 or

[email protected] to learn more about

BTI’s custom research & services.

USE BTI’S SERVICES AND RESEARCH TO:

Drive new business immediately

Keep competitors out of your client base

Find your strengths…and weaknesses

Learn what clients really want from you

Increase client retention





Law firms who would otherwise have little insight into corporate counsel hiring decisions, goals, law firm preferences, market positions, and detailed recommendations can now gain access to the same research used by the largest and best- performing firms in the world. The data and insight found in BTI’s reports are used to train attorneys, guide business development, inform strategy, and calibrate market trends against firm tactics. In short, you get many of the benefits of a custom study commissioned for your firm, at a fraction of the cost. These insights are proven to drive growth and client retention and protect fees. All of our reports come with a 100% satisfaction guarantee and complete telephone support to help you maximize the value from our publications.

You can order these and other compelling BTI research or publications at

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BTI Client Service A-Team 2017

17 activities drive superior client relationships. 4 matter most. Discover how clients rate nearly 300 law firms—by name—in these key activities, including Client Focus, Commitment to Help, Legal Skills, and Provides Value for the Dollar.

BTI Practice Outlook 2017

Your best source for the data and strategies to jump start your firm’s growth today. With detailed information on 17 practice areas and 16 industries find the best opportunities to grow, target and win market advantages, and chart the best course of action for your firm.

BTI Litigation Outlook 2017

Your trusted and essential guide to navigating the hurdles in the litigation market ahead. Use it to immediately target the best opportunities, overcome challenges, and prepare for the biggest changes.

BTI Client Service All-Stars 2017

The definitive annual guide to the 319 attorneys commanding the attention of GCs and legal decision makers at large organizations. BTI went straight to the source—the client—to find out exactly which attorneys are truly influencing and changing the legal industry.

BTI Research and Publications Authoritative, innovative, and practical advice from our research

http://www.bticonsulting.com/




APPENDIX: ALPHABETICAL LIST OF LAW FIRMS WITH BRAND ATTRIBUTE RANKINGS

©2017 The BTI Consulting Group, Inc. All rights reserved. + 1 617 439 0333 www.bticonsulting.com BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms | 99

Clients’ Choice Premium Innovation = Best of the Best

= Leaders

= Honor Roll

Firm Names


Alphabetical List of Law Firms with Brand Attribute Rankings

Adams and Reese

Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing

Akerman


Allen & Overy

Allen Matkins

Alston & Bird

Andrews Kurth

Archer

Arena Hoffman

Arent Fox

Armstrong Teasdale



Arnstein & Lehr

Axiom

Babst Calland

Bailey Brauer

Bailey Cavalieri



= Leaders

= Honor Roll

Firm Names



Baird Holm

Baker Botts

Baker Donelson

Baker McKenzie

BakerHostetler

Balch & Bingham


Ballard Rosenberg Golper & Savitt

Ballard Spahr

Banner & Witcoff

Barnes & Thornburg


Bass, Berry & Sims

Beck Redden

Belin McCormick

Benesch

Bennett Jones

Bereskin & Parr

Beveridge & Diamond



= Leaders

= Honor Roll

Firm Names



Blakes

Blank Rome



Bondurant Mixson & Elmore

Borden Ladner Gervais

Boutin Jones

Bowman and Brooke

Bracewell

Bradley


Bricker & Eckler

Brinks Gilson & Lione

Broad and Cassel

Brown Rudnick


Brownstein Hyatt Farber Schreck

Bryan Cave

Buchalter



= Leaders

= Honor Roll

Firm Names




Buckley Sandler

Burke, Williams & Sorensen

Burnet, Duckworth & Palmer

Burns & Levinson

Burns White

Burr & Forman

Butler Snow

Cadwalader

Cahill Gordon & Reindel

Calfee

Carlton Fields

Carmody Torrance Sandak & Hennessey

Carpenter Lipps & Leland

Carrington Coleman

Cassiday Schade

Chadbourne & Parke


Chapman and Cutler



= Leaders

= Honor Roll

Firm Names



Chiesa Shahinian & Giantomasi


Chuhak & Tecson

Clare Locke

Clark Hill

Cleary Gottlieb

Clifford Chance

Clyde & Co

Cobalt



Connell Foley


Cooley

Covington

Cowan Liebowitz & Latman

Cox, Castle & Nicholson

Cozen O’Connor




= Leaders

= Honor Roll

Firm Names



Crone Hawxhurst

Crowe & Dunlevy

Crowell & Moring

Curtis

DAC Beachcroft


Davis & Campbell

Davis & Gilbert


Davis Polk


Davis, Malm & D’Agostine

Day Pitney

De Simone & Huxster


Dechert

Dentons

Dickie, McCamey & Chilcote

Dickinson Wright



= Leaders

= Honor Roll

Firm Names



Dinsmore

DLA Piper

Donoghue Barrett & Singal

Dority & Manning

Dorsey & Whitney

Dowd Bennett

Downey Brand

Downs Rachlin Martin


Duane Morris

Dykema


Eichhorn & Eichhorn

Eimer Stahl

Elarbee, Thompson, Sapp & Wilson

Ellis & Winters

Enoch Kever


Erise IP



= Leaders

= Honor Roll

Firm Names



Eversheds*


Farrell Fritz

Fasken Martineau

Fenwick & West


Finnegan

Fish & Richardson

Fisher Phillips

Flowers Davis

Foley & Lardner

Foley Hoag

FordHarrison

Fox Rothschild

Fredrikson & Byron

Freeborn & Peters



Fross Zelnick Lehrman & Zissu




= Leaders

= Honor Roll

Firm Names



Frost Brown Todd

GableGotwals

Gallagher & Kennedy

Gardere

Garfunkel Wild

Gatzke Dillon & Ballance

Gebhardt & Smith

German May

Gibbons

Gibbs & Bruns

Gibson Dunn

Goldfarb & Fleece

Goodmans

Goodwin


Goulston & Storrs

Gowling WLG

Gray Plant Mooty




= Leaders

= Honor Roll

Firm Names



Greenberg Traurig

Greene Espel


Groom

Hahn & Hessen

Hahn Loeser & Parks


Hanson Bridgett

Harris Beach

Haynes and Boone

Henson & Efron

HeplerBroom


Herrick, Feinstein

Hinckley Allen


Hirschfeld Kraemer

Hogan Lovells

Holland & Hart



= Leaders

= Honor Roll

Firm Names



Holland & Knight

Homburger


Hueston Hennigan


Hunton & Williams

Husch Blackwell

Ice Miller

Irell & Manella

Jackson Lewis

Jackson Walker


Jenner & Block

Johnson DeLuca Kurisky & Gould

Jones Carr McGoldrick

Jones Day

Jones Walker

Joseph & Cohen

K&L Gates



= Leaders

= Honor Roll

Firm Names



Kaplan, Strangis and Kaplan




Kaufman & Canoles

Kean Miller

Keesal, Young & Logan

Keker & Van Nest

Keller and Heckman


Kelley Kronenberg


Kightlinger & Gray


King & Spalding

Kirkland & Ellis

Klarquist Sparkman

Klinedinst

Knobbe Martens



= Leaders

= Honor Roll

Firm Names




Kunzler Law Group

Kutak Rock

Larson • King

Latham & Watkins

Lathrop & Gage


LeClairRyan

Levine Sullivan Koch & Schulz

Lewis Brisbois


Lightfoot, Franklin & White

Linklaters

Liskow & Lewis

Littler

Locke Lord

Loeb & Loeb

Lowenstein Sandler

Loyens & Loeff



= Leaders

= Honor Roll

Firm Names



LTL Attorneys

Manatt

Manko, Gold, Katcher & Fox

Maslon

Mayer Brown


Mazursky Constantine

McCarter & English

McCarthy Tétrault


McElroy, Deutsch, Mulvaney & Carpenter

McGlinchey Stafford

McGrath North

McGuireWoods

McMahon Berger

McMillan

Merchant & Gould

Messer Caparello




= Leaders

= Honor Roll

Firm Names



Michael Best


Miles & Stockbridge

Miller & Martin

Miller Canfield

Miller Thomson



Morgan Lewis


Morrison & Foerster



Neal, Gerber & Eisenberg

Nelson Mullins

Nexsen Pruet

Nixon Peabody


Nossaman



= Leaders

= Honor Roll

Firm Names



Nutter

Nyemaster Goode

Ogletree Deakins

O’Melveny

Orrick


Parker Poe

Parker, Hudson, Rainer & Dobbs

Patterson Belknap

Paul Hastings

Paul, Plevin, Sullivan & Connaughton

Paul, Weiss

Peckar & Abramson

Pepper Hamilton

Perkins Coie

Phelps Dunbar

Phillips Lytle

Pierce Atwood

Pillsbury



= Leaders

= Honor Roll

Firm Names



Polsinelli

Porter Hedges


Price Heneveld

Prindle, Goetz, Barnes & Reinholtz

Proskauer Rose

Pryor Cashman

Quarles & Brady




Reed Smith

Reid and Riege


Rendigs


Riemer & Braunstein

Riley Warnock & Jacobson




= Leaders

= Honor Roll

Firm Names



Robins Kaplan

Robinson+Cole

Roetzel & Andress

Rogers & Hardin

Rogers Joseph O’Donnell

Ropes & Gray

Rynearson, Suess, Schnurbusch & Champion

Sandler, Travis & Rosenberg

Satterlee Stephens

Saul Ewing

Schiff Hardin

Schmoyer Reinhard



Schwartz & Ballen

Schwegman, Lundberg & Woessner


Scott Douglass & McConnico

ScottHulse



= Leaders

= Honor Roll

Firm Names



Sedgwick

Senniger Powers

Seyburn Kahn

Seyfarth Shaw

Shearman & Sterling


Sherman & Howard


Shipman & Goodwin


Shumaker & Sieffert


Shuman Snyder

Shutts & Bowen

Sidley

Simmons & Simmons

Simpson Thacher

Skadden




= Leaders

= Honor Roll

Firm Names



Smith Anderson

Smith Moore Leatherwood

Smith, Gambrell & Russell

Snell & Wilmer

Sopko, Nussbaum, Inabnit & Kaczmarek

Spencer Fane

Squire Patton Boggs

Steptoe & Johnson

Sterne, Kessler, Goldstein & Fox

Stevens & Lee

Stikeman Elliott


Stoel Rives

Strasburger & Price

Strauch Green & Mistretta

Stroock

Stutzman, Bromberg, Esserman & Plifka

Sullivan & Cromwell




= Leaders

= Honor Roll

Firm Names



Susman Godfrey

Sutherland*



Tarter Krinsky & Drogin

Taylor English

Taylor Wessing

The Webb Law Firm

Thompson & Knight

Thompson Coburn

Thompson Hine

Torys

Troutman Sanders

Tucker Ellis

Ulmer & Berne

Valorem Law Group

Van Ness Feldman

Vedder Price

Venable




= Leaders

= Honor Roll

Firm Names



Vinson & Elkins

Vogel Law Firm

Vorys, Sater, Seymour and Pease


Waller Lansden Dortch & Davis

Wargo French

Watt, Tieder, Hoffar & Fitzgerald

Weil

Weil & Drage

Weiner Brodsky Kider


White & Case

Whitfield & Eddy

Wiggin and Dana

Wiley Rein

Williams & Connolly

Williams Mullen


WilmerHale



= Leaders

= Honor Roll

Firm Names





Windels Marx Lane & Mittendorf

Winstead

Winston & Strawn

Wolf Greenfield

Womble Carlyle

ZwillGen



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