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7/25/2019 Notes on Forecasting
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2008 Prentice-Hall, Inc.
Chapter 5
To accompanyQuantitative Analysis for Management, Tenth Edition,by Render, Stair, and HannaPower Point slides created by Jeff Heyl
Forecasting
2009 Prentice-Hall, Inc. 2009 Prentice-Hall, Inc. 5 2
Introduction
!
Managers are always trying to reduceuncertainty and make better estimates of whatwill happen in the future
!
This is the main purpose of forecasting
!
Some firms use subjective methods
! Seat-of-the pants methods, intuition,experience
! There are also several quantitative techniques
!
Moving averages, exponential smoothing,trend projections, least squares regressionanalysis`
2009 Prentice-Hall, Inc. 5 3
Introduction
!
Eight steps to forecasting :
1. Determine the use of the forecastwhatobjective are we trying to obtain?
2. Select the items or quantities that are to beforecasted
3. Determine the time horizon of the forecast
4. Select the forecasting model or models
5. Gather the data needed to make theforecast
6. Validate the forecasting model
7. Make the forecast
8. Implement the results 2009 Prentice-Hall, Inc. 5 4
Introduction
! These steps are a systematic way of initiating,designing, and implementing a forecastingsystem
!
When used regularly over time, data is collectedroutinely and calculations performedautomatically
!
There is seldom one superior forecasting system
! Different organizations may use differenttechniques
!
Whatever tool works best for a firm is the onethey should use
! Assumptions
!
The future event is determined by the past.! Past data are available
2009 Prentice-Hall, Inc. 5 5
Regression
Analysis
MultipleRegression
Moving
Average
ExponentialSmoothing
TrendProjections
Decomposition
Delphi
Methods
Jury of ExecutiveOpinion
Sales ForceComposite
ConsumerMarket Survey
Time-SeriesMethods
QualitativeModels
CausalMethods
Forecasting Models
ForecastingTechniques
Figure 5.1
2009 Prentice-Hall, Inc. 5 6
Time-Series Models
! Time-series modelsattempt to predict thefuture based on the past
! Common time-series models are! Nave
!
Simple moving average and weighted movingaverage
!
Exponential smoothing
!
Trend projections
! Decomposition
! Regression analysis is used in trendprojections and one type of decompositionmodel
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2009 Prentice-Hall, Inc. 5 7
Causal Models
!
Causal modelsuse variables or factorsthat might influence the quantity beingforecasted
! The objective is to build a model withthe best statistical relationship betweenthe variable being forecast and theindependent variables
! Regression analysis is the mostcommon technique used in causalmodeling
2009 Prentice-Hall, Inc. 5 8
Qualitative Models
!
Qualitative modelsincorporate judgmentalor subjective factors
! Useful when subjective factors arethought to be important or when accuratequantitative data is difficult to obtain
! Common qualitative techniques are! Delphi method
! Jury of executive opinion
!
Sales force composite
!
Consumer market surveys
2009 Prentice-Hall, Inc. 5 9
Qualitative Models
! Delphi Method an iterative group process where(possibly geographically dispersed) respondentsprovide input to decision makers
! Jury of Executive Opinion collects opinions of asmall group of high-level managers, possiblyusing statistical models for analysis
!
Sales Force Composite individual salespersonsestimate the sales in their region and the data iscompiled at a district or national level
! Consumer Market Survey input is solicited fromcustomers or potential customers regarding theirpurchasing plans
2009 Prentice-Hall, Inc. 5 10
Scatter Diagrams
0
50
100
150
200
250
300
350
400
450
0 2 4 6 8 10 1 2
Time (Years)
AnnualSales
Radios
Televisions
CompactDiscs
Scatter diagrams are helpful when forecasting time-seriesdata because they depict the relationship between variables.
2009 Prentice-Hall, Inc. 5 11
Scatter Diagrams
!
Wacker Distributors wants to forecast sales forthree different products
YEAR TELEVISION SETS RADIOS COMPACT DISC PLAYERS
1 250 300 110
2 250 310 100
3 250 320 1204 250 330 140
5 250 340 170
6 250 350 150
7 250 360 160
8 250 370 190
9 250 380 200
10 250 390 190
Table 5.1 2009 Prentice-Hall, Inc. 5 12
Scatter Diagrams
Figure 5.2
330
250
200
150
100
50
| | | | | | | | | |
0 1 2 3 4 5 6 7 8 9 10
Time (Years)
AnnualSalesofTelevisions
(a)
!
Sales appear to beconstant over time
Sales = 250
!
A good estimate of
sales in year 11 is250 televisions
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2009 Prentice-Hall, Inc. 5 13
Scatter Diagrams
! Sales appear to beincreasing at aconstant rate of 10radios per year
Sales = 290 + 10(Year)
!
A reasonableestimate of sales inyear 11 is 400radios
420
400
380
360
340
320
300
280
| | | | | | | | | |
0 1 2 3 4 5 6 7 8 9 10
Time (Years)
AnnualSalesofRadios
(b)
Figure 5.2
2009 Prentice-Hall, Inc. 5 14
Scatter Diagrams
! This trend line maynot be perfectlyaccurate becauseof variation fromyear to year
!
Sales appear to beincreasing
!
A forecast wouldprobably be alarger figure eachyear
200
180
160
140
120
100
| | | | | | | | | |
0 1 2 3 4 5 6 7 8 9 10
Time (Years)
AnnualSalesofCDPlayers
(c)
Figure 5.2
2009 Prentice-Hall, Inc. 5 15
Measures of Forecast Accuracy
!
We compare forecasted values with actual valuesto see how well one model works or to comparemodels
Forecast error = Actual value Forecast value
! One measure of accuracy is the mean absolutedeviation(MAD)
n
errorforecastMAD
2009 Prentice-Hall, Inc. 5 16
Measures of Forecast Accuracy
!
Using a naveforecasting model
YEAR
ACTUALSALES OF CD
PLAYERS FORECAST SALES
ABSOLUTE VALUE OFERRORS (DEVIATION),(ACTUAL FORECAST)
1 110
2 100 110 |100 110| = 10
3 120 100 |120 100| = 20
4 140 120 |140 120| = 20
5 170 140 |170 140| = 30
6 150 170 |150 170| = 20
7 160 150 |160 150| = 10
8 190 160 |190 160| = 30
9 200 190 |200 190| = 10
10 190 200 |190 200| = 10
11 190
Sum of |errors| = 160
MAD = 160/9 = 17.8
Table 5.2
2009 Prentice-Hall, Inc. 5 17
Measures of Forecast Accuracy
! Using a naveforecasting model
YEAR
ACTUALSALES OF CD
PLAYERS FORECAST SALES
ABSOLUTE VALUE OFERRORS (DEVIATION),(ACTUAL FORECAST)
1 110
2 100 110 |100 110| = 10
3 120 100 |120 110| = 20
4 140 120 |140 120| = 205 170 140 |170 140| = 30
6 150 170 |150 170| = 20
7 160 150 |160 150| = 10
8 190 160 |190 160| = 30
9 200 190 |200 190| = 10
10 190 200 |190 200| = 10
11 190
Sum of |errors| = 160
MAD = 160/9 = 17.8
Table 5.2
8179
160errorforecast.MAD
n
2009 Prentice-Hall, Inc. 5 18
Measures of Forecast Accuracy
! There are other popular measures of forecastaccuracy
!
The mean squared error
n
2error)(
MSE
!
The mean absolute percent error
%MAPE 100actual
error
n
!
And biasis the average error and tells whether theforecast tends to be too high or too low and by
how much. Thus, it can be negative or positive.
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2009 Prentice-Hall, Inc. 5 19
Measures of Forecast Accuracy
Ye ar Ac tu al C D Sa le s Fo re cas t S al es | Ac tu al -Fo re cas t|
1 110
2 100 110 10
3 120 100 20
4 140 120 20
5 170 140 30
6 150 170 20
7 160 150 10
8 190 160 30
9 200 190 10
10 190 200 10
11 190
Sum of |errors| 160
MAD 17.8
2009 Prentice-Hall, Inc. 5 20
Hospital Days Forecast ErrorExample
Ms. Smith forecastedtotal hospital inpatientdays last year. Nowthat the actual data areknown, she isreevaluating herforecasting model.
Compute the MAD,MSE, and MAPE for herforecast.
Month Forecast ActualJAN 250 243
FEB 320 315
MAR 275 286
APR 260 256
MAY 250 241
JUN 275 298
JUL 300 292
AUG 325 333
SEP 320 326
OCT 350 378
NOV 365 382
DEC 380 396
2009 Prentice-Hall, Inc. 5 21
Hospital Days Forecast ErrorExample
Forecast Actual |error| error2 |error/actual|
JAN 250 243 7 49 0.03
FEB 320 315 5 25 0.02
MAR 275 286 11 121 0.04
APR 260 256 4 16 0.02
MAY 250 241 9 81 0.04
JUN 275 298 23 529 0.08
JUL 300 292 8 64 0.03
AUG 325 333 8 64 0.02
SEP 320 326 6 36 0.02
OCT 350 378 28 784 0.07
NOV 365 382 17 289 0.04
DEC 380 396 16 256 0.04
AVERAGEMAD=11.83
MSE=192.83
MAPE=.0381*100 =3.81
2009 Prentice-Hall, Inc. 5 22
Time-Series Forecasting Models
! A time series is a sequence of evenlyspaced events (weekly, monthly, quarterly,etc.)
! Time-series forecasts predict the futurebased solely of the past values of thevariable
! Other variables, no matter how potentiallyvaluable, are ignored
2009 Prentice-Hall, Inc. 5 23
Decomposition of a Time-Series
!
A time series typically has four components
1.Trend(T) is the gradual upward ordownward movement of the data over time
2.Seasonality(S) is a pattern of demandfluctuations above or below trend line thatrepeats at regular intervals
3.Cycles(C) are patterns in annual data thatoccur every several years
4.Random variations(R) are blips in thedata caused by chance and unusualsituations
2009 Prentice-Hall, Inc. 5 24
Decomposition of a Time-Series
Average Demandover 4 Years
TrendComponent
Actual
DemandLine
Time
DemandforPro
ductorService
| | | |
Year Year Year Year1 2 3 4
Seasonal Peaks
Figure 5.3
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2009 Prentice-Hall, Inc. 5 26
Nave Forecast *
!
Nave forecast is the simplest technique. Ituses the actual demand for the past period asthe forecasted demand for the next period
! This makes the theory that the past will repeat.
! Also assumes that any time seriescomponents are either reflected in theprevious periods demand or do not exist.
Nave forecast, Ft+1 = Yt
2009 Prentice-Hall, Inc. 5 27
Nave Forecast *
Period Actual Demand
1 35
2 40
3 55
4 65
5 60
6 -
Forecast
35
40
55
65
60
2009 Prentice-Hall, Inc. 5 28
Moving Averages
! Moving averagescan be used when demand is relatively steadyover time
! The next forecast is the average of the most recent ndata valuesfrom the time series
! Conditions:
! There is a historical record of actual events.
! The forecast is based on a determined number of pastperiods.
! The past periods have equal importance.
! The most recent period of data is added and the oldest isdropped
!This methods tends to smooth out short-term irregularities inthe data series
n
nperiodspreviousindemandsofSumforecastaverageMoving
2009 Prentice-Hall, Inc. 5 29
Moving Averages
! Mathematically
n
YYYF
nttt
t
11
1
...
where
= forecast for time period t+ 1
= actual value in time period t
n = number of periods to average
tY
1tF
2009 Prentice-Hall, Inc. 5 30
Wallace Garden Supply Example
! Wallace Garden Supply wants toforecast demand for its Storage Shed
! They have collected data for the pastyear
!
They are using a three-month movingaverage to forecast demand (n= 3)
2009 Prentice-Hall, Inc. 5 31
Wallace Garden Supply Example
Table 5.3
MONTH ACTUAL SHED SALES THREE-MONTH MOVING AVERAGE
January 10
February 12
March 13
April 16
May 19
June 23
July 26
August 30
September 28
October 18
November 16
December 14
January
(12 + 13 + 16)/3 = 13.67
(13 + 16 + 19)/3 = 16.00
(16 + 19 + 23)/3 = 19.33
(19 + 23 + 26)/3 = 22.67
(23 + 26 + 30)/3 = 26.33
(26 + 30 + 28)/3 = 28.00
(30 + 28 + 18)/3 = 25.33
(28 + 18 + 16)/3 = 20.67
(18 + 16 + 14)/3 = 16.00
(10 + 12 + 13)/3 = 11.67
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2009 Prentice-Hall, Inc. 5 32
Weighted Moving Averages
!
Weighted moving averagesuse weights to putmore emphasis on recent periods
!
Often used when a trend or other pattern isemerging
)(
))((
Weights
periodinvalueActualperiodinWeight1
iF
t
! Mathematically
n
ntntt
twww
YwYwYwF
...
...
21
1121
1
where
wi= weight for the ithobservation
2009 Prentice-Hall, Inc. 5 33
Weighted Moving Averages
!
Both simple and weighted averages areeffective in smoothing out fluctuations inthe demand pattern in order to providestable estimates
! Problems
!Increasing the size of nsmoothes outfluctuations better, but makes the methodless sensitive to real changes in the data
!
Moving averages can not pick up trendsvery well they will always stay within pastlevels and not predict a change to a higher orlower level
2009 Prentice-Hall, Inc. 5 34
Wallace Garden Supply Example
!
Wallace Garden Supply decides to try aweighted moving average model to forecastdemand for its Storage Shed
!
They decide on the following weightingscheme
WEIGHTS APPLIED PERIOD
3 Last month
2 Two months ago
1 Three months ago
6
3 x Sales last month + 2 x Sales two months ago + 1 X Sales three months ago
Sum of the weights
2009 Prentice-Hall, Inc. 5 35
Wallace Garden Supply Example
Table 5.4
MONTH ACTUAL SHED SALESTHREE-MONTH WEIGHTED
MOVING AVERAGE
January 10
February 12
March 13
April 16
May 19
June 23
July 26
August 30
September 28
October 18
November 16
December 14
January
[(3 X 13) + (2 X 12) + (10)]/6 = 12.17
[(3 X 16) + (2 X 13) + (12)]/6 = 14.33
[(3 X 19) + (2 X 16) + (13)]/6 = 17.00
[(3 X 23) + (2 X 19) + (16)]/6 = 20.50
[(3 X 26) + (2 X 23) + (19)]/6 = 23.83
[(3 X 30) + (2 X 26) + (23)]/6 = 27.50
[(3 X 28) + (2 X 30) + (26)]/6 = 28.33
[(3 X 18) + (2 X 28) + (30)]/6 = 23.33
[(3 X 16) + (2 X 18) + (28)]/6 = 18.67
[(3 X 14) + (2 X 16) + (18)]/6 = 15.33
2009 Prentice-Hall, Inc. 5 38
Exponential Smoothing
!
Exponential smoothingis easy to use andrequires little record keeping of data
!
It is a type of moving average
!
Conditions:! There is historical data of actual sales.
!
There is a historical record of past forecasts.! The smoothing constant is known.
New forecast = Last periods forecast+ (Last periods actual demand Last periods forecast)
Where is a weight (or smoothing constant) with avalue between 0 and 1 inclusive
A larger gives more importance to recent data whilea smaller value gives more importance to past data
2009 Prentice-Hall, Inc. 5 39
Exponential Smoothing
!
Mathematically
)(tttt
FYFF 1
where
Ft+1
= new forecast (for time period t+ 1)
Ft= previous forecast (for time period t)
= smoothing constant (0 ! !1)
Yt= previous periods actual demand
!
The idea is simple the new estimate is theold estimate plus some fraction of the error inthe last period
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PM Computers: Data
Period Month Actual Demand
1 Jan 372 Feb 40
3 Mar 41
4 Apr 37
5 May 45
6 June 50
7 July 43
8 Aug 47
9 Sept 56
! Compute a 2-month moving average
! Compute a 3-month weighted average using weights of4,2,1 for the past three months of data
! Compute an exponential smoothing forecast using =0.7, previous forecast of 40
! Using MAD, what forecast is most accurate? 2009 Prentice-Hall, Inc. 5 49
PM Computers: Moving AverageSolution
2 month
MA A bs . Dev 3 mon th WMA A bs . Dev Exp. Sm. Ab s. De v
37.00
37.00 3.00
38.50 2.50 39.10 1.90
40.50 3.50 40.14 3.14 40.43 3.43
39.00 6.00 38.57 6.43 38.03 6.97
41.00 9.00 42.14 7.86 42.91 7.09
47.50 4.50 46.71 3.71 47.87 4.87
46.50 0.50 45.29 1.71 44.46 2.54
45.00 11.00 46.29 9.71 46.24 9.76
51.50 51.57 53.07
5.29 5.43 4.95MAD
Exponential smoothing resulted in the lowest MAD.
2009 Prentice-Hall, Inc. 5 53
Trend Projection
! Trend projection fits a trend line to aseries of historical data points
! The line is projected into the future formedium- to long-range forecasts
! Several trend equations can bedeveloped based on exponential orquadratic models
! The simplest is a linear model developedusing regression analysis
2009 Prentice-Hall, Inc. 5 54
Trend Projection
!
Trend projections are used to forecast time-series datathat exhibit a linear trend.
!
A trend line is simply a linear regression equationin which the independent variable (X) is the timeperiod
! The independent variable is the time period and thedependent variable is the actual observed value inthe time series.
!
Conditions:
!
There is historical data of actual sales.
!
There is an apparent linear trend in the figuresover time.
2009 Prentice-Hall, Inc. 5 55
Trend Projection
! The mathematical form is: XbbY10
Where:
= predicted value
b0= intercept
b1= slope of the line
X= time period (i.e.,X= 1, 2, 3, ", n)
Y
b1= #xy nx y-------------
#x2 nx 2
b0= y b1x
Where:#= summation sign for n data points
x = values of independent variablesy= values of dependent variables
n = number of data points or observationsx = average of the values of the xs
y = average of the values of the ys 2009 Prentice-Hall, Inc. 5 56
Trend Projection
ValueofDependentVariable
Time
*
*
*
*
*
*
*Dist2
Dist4
Dist6
Dist1
Dist3
Dist5
Dist7
Figure 5.4
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2009 Prentice-Hall, Inc. 5 57
Midwestern ManufacturingCompany Example
!
Midwestern Manufacturing Company hasexperienced the following demand for its electricalgenerators over the period of 2001 2007
YEAR ELECTRICAL GENERATORS SOLD
2001 74
2002 79
2003 80
2004 90
2005 105
2006 142
2007 122
Table 5.7Determine the forecast for 2008 and 2009, and
plot a time series. 2009 Prentice-Hall, Inc. 5 60
Midwestern ManufacturingCompany Example
!
The forecast equation isXY 54107156 ..
! To project demand for 2008, we use the codingsystem to defineX= 8
(sales in 2008) = 56.71 + 10.54(8)= 141.03, or 141 generators
!
Likewise forX= 9
(sales in 2009) = 56.71 + 10.54(9)= 151.57, or 152 generators
2009 Prentice-Hall, Inc. 5 61
Midwestern ManufacturingCompany Example
GeneratorDemand
Year
160
150
140
130
120
110
100
90
80
70
60
50
| | | | | | | | |
2001 2002 2003 2004 2005 2006 2007 2008 2009
Actual Demand Line
Trend Line
XY 54107156 ..
Figure 5.5
2009 Prentice-Hall, Inc. 5 64
Example 2
! The rated power capacity (inhrs/wk) over the past sixyears has been:
Alternative way to recode yearswhich simplifies math since #x = 0
Yr. Renum-bered
Yr., x
Capacity,
yX2 xy
1 -2.5 115 6.25 -287.25
2 -1.5 120 2.25 -180
3 -0.5 118 0.25 -59
4 +0.5 124 0.25 +62
5 +1.5 123 2.25 +183.5
6 +2.5 130 6.25 +325
# 0 730 17.5 45
Year RatedCapacity
(hrs/wk)
1 115
2 120
3 118
4 124
5 123
6 130
b1 = !xy/!x2= 5/17.5 = 2.57 b0 = !y/n= 730/6 = 121.67
y = 121.67 + 2.57x
2009 Prentice-Hall, Inc. 5 65
Seasonal Variations
!
Recurring variations over time may indicate theneed for seasonal adjustments in the trend line
!
A seasonal index indicates how a particularseason compares with an average season
!
When no trend is present, the seasonal index
can be found by dividing the average value fora particular season by the average of all thedata
!
Conditions:! There is historical record of actual events.
! The past record of actual events is at least 2 years.
! There is an apparent trend in the figures over time.
! There is an apparent trend in the figures acrossseasons.
2009 Prentice-Hall, Inc. 5 66
Seasonal Variations
! Eichler Supplies sells telephoneanswering machines
! Data has been collected for the past twoyears sales of one particular model
!
They want to create a forecast thatincludes seasonality
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Seasonal Variations
MONTH
SALES DEMANDAVERAGE TWO- YEAR
DEMANDMONTHLYDEMAND
AVERAGESEASONAL INDEXYEAR 1 YEAR 2
January 80 10090
94 0.957
February 85 7580
94 0.851
March 80 9085
94 0.904
April 110 90100
94 1.064
May 115 131123
94 1.309
June 120 110115
94 1.223
July 100 110105
94 1.117
August 110 90100
94 1.064
September 85 9590
94 0.957
October 75 8580
94 0.851
November 85 7580
94 0.851
December 80 8080
94 0.851
Total average demand = 1,128
Seasonal index =Average two-year demand
Average monthly demandAverage monthly demand = = 94
1,128
12 months
Table 5.8 2009 Prentice-Hall, Inc. 5 68
Seasonal Variations
! Suppose we expected the third year s annual demand for
answering machines to be 1,200 units, which is 100 permonth. We would not forecast each month to have a demandof 100, but we would ad- just these based on the seasonalindices as follows:
Jan. July96957012
2001
.
,
112117112
2001
.
,
Feb. Aug.85851012
2001.
,
106064112
2001.
,
Mar. Sept.90904012
2001.
,
96957012
2001.
,
Apr. Oct.106064112
2001.
,
85851012
2001.
,
May Nov.131309112
2001
.
,
85851012
2001
.
,
June Dec.122223112
2001.
,
85851012
2001.
,
2009 Prentice-Hall, Inc. 5 69
Seasonal Variations with Trends
! When both trend and seasonal components are present in a timeseries, a change from one month to the next could be due to atrend, to a seasonal variation, or simply to random fluctuations.
! To help with this problem, the seasonal indices should becomputed using centered moving averageapproach whenevertrend is present.
! Using this approach prevents a variation due to trend from beingincorrectly interpreted as a variation due to the season.
! Conditions:! There is historical record of actual events.
! The past records of actual events is at least 2 years.
! There is an apparent trend in the figures over time.
! There is an apparent trend in the figures across seasons.
! There is a need to deseasonalize the projection for accuracy.
2009 Prentice-Hall, Inc. 5 70
Steps Used to Compute SeasonalIndices based on CMAs
T T
.
:
. .
. .
.
. .
. .
. .
. .
. .
.
.
. .
.
.
. . .
. . .
. . .
. . .
..
CMA1quarter3 ofyear12 =0.511082 + 125 + 150 + 141 + 0.511162
4= 132.00
. .
. .
. .
. .
. .
. .
. .
. .
1. Compute a CMA for each observation (wherepossible)
2. Compute seasonal ratio = Observation/CMA forthat observation.
3. Average seasonal ratios to get seasonal indices.(This eliminates as much randomness aspossible.)
4. If seasonal indices do not add to the number ofseasons, multiply each index by (Number ofseasons)/(Sum of the indices).
2009 Prentice-Hall, Inc. 5 71
Turner Industries Example
2009 Prentice-Hall, Inc. 5 72
Turner Industries Example
Seasonal Ratio =observation/CMA forthat observation
Average seasonal ratios toget seasonal indices.
Consider Q3. The actual sales in that quarterwere 150. To determine the magnitude of theseasonal variation, we should compare this
with an average quarter centered at that timeperiod. Thus, we should have a total of four
quarters (1 year of data) with an equal numberof quarters before and after quarter 3 so thetrend is averaged out. Thus, we need 1.5
quarters before quarter 3 and 1.5 quartersafter it. To obtain the CMA, we take quarters 2,
3, and 4 of year 1, plus one-half of quarter 1for year 1 and one-half of quarter 1 for year 2.
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2009 Prentice-Hall, Inc. 5 73
Turner Industries Example
Seasonal Ratio =observation/CMA forthat observation
Average seasonal ratios toget seasonal indices.
2009 Prentice-Hall, Inc. 5 74
Scatter Plot of TurnerIndustries Sales and CMA
2009 Prentice-Hall, Inc. 5 75
The Decomposition Method withTrend and Seasonal Components
!
Decomposition is the process of isolating lineartrend and seasonal factors to develop moreaccurate forecasts
!
The first step is to compute seasonal indices foreach season, then the data are deseasonalizedby dividing each number by its seasonal index
! A trend line is then found using thedeseasonalized data.
2009 Prentice-Hall, Inc. 5 76
Steps to Develop a Forecast Usingthe Decomposition Method
1. Compute seasonal indices using CMAs.
2. Deseasonalize the data by dividingeach numberby its seasonal index.
3. Find the equation of a trend line using thedeseasonalizeddata.
4. Forecast the future periods using the trend line.
5. Multiplythe trend line forecast by theappropriate seasonal index
2009 Prentice-Hall, Inc. 5 77
Deseasonalized Data forTurner Industries
T T
.
:
. .
. .
.
. .
. .
. .
. .
. .
.
.
. .
.
.
. . .
. . .
. . .
. . .
..
CMA1quarter3of year12 =0.511082 + 125 + 150 + 141 + 0.511162
4= 132.00
. .
. .
. .
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Finding the Trend Line ofDeseasonalized Data
b1= 2.34, b0= 124.78
Y = 124.78 + 2.34X where X = time
This equation is used to develop the forecast based on
trend, and the result is multiplied by the appropriate seasonalindex to make a seasonal adjustment.
The forecast for the first quarter of year 4 (time period = 13and seasonal index I1= 0.85)
Y = 124.78 + 2.34X = 124.78 + 2.34(13)= 155.2 (forecast before adjustment for seasonality)
Multiply this by the seasonal index for quarter 1:
Y x I1= 155.2 x 0.85 = 131.92
Find the forecast for quarters 2, 3 and 4 of the next year.
7/25/2019 Notes on Forecasting
12/12
28/01/16
12
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Example 2
! Demand for Carriers mostpopular window airconditioner units is quiteseasonal. For each quarterof the past three years,demand has been asfollows:
! Find the seasonal indicesfor aircon demand.
! Use the seasoned indicesdeveloped anddeseasonalized the 12quarters of demand
Period Year Quarter Demand
1 1986 1 126
2 2 200
3 3 243
4 4 167
5 1987 1 132
6 2 211
7 3 243
8 4 167
9 1988 1 131
10 2 208
11 3 251
12 4 171
2009 Prentice-Hall, Inc. 5 80
Example 3
! Del Monte Catsup wants toimprove the accuracy of theforecast by removing theeffect of seasonal trendbased on month in the t rendline formula. There is a lineartrend of the monthly salesover time with variation dueto the seasons based onmonth over the last 2 years.What is the forecast of themonthly sales next year?
Month Sales
Last Year This Year
Jan 6 8
Feb 11 15
Mar 15 17
Apr 16 16
May 15 16
Jun 25 23
Jul 21 20
Aug 24 25
Sep 24 28
Oct 19 21
Nov 20 28
Dec 25 29
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Example 3 [Steps]
!Determine the seasonal index.
!Determine the deseasonalized sales.
!Determine the trend line formula.
!Determine the adjusted monthlysales forecast for next year.
2009 Prentice-Hall, Inc. 5 93
MS Application-Forecasting:Taco Bell
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Using The Computer to Forecast
! Spreadsheets can be used by small andmedium-sized forecasting problems
! More advanced programs (SAS, SPSS,Minitab) handle time-series and causalmodels
!
May automatically select best modelparameters
! Dedicated forecasting packages may befully automatic
! May be integrated with inventory planningand control
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Question of the Day