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Innovation
Nothingto it?
http://www.youtube.com/watch?v=Pk7yqlTMvp8
3Former Global Director of Innovation Excellence
MAKING INNOVATION SYSTEMIC
Converting Innovation from a priority to a competency
Structure Process Culture
Time, space, people,budgets, priorities,MBO’s
Tools, templates,innovationmanagement process
Climate for creativity;how new ideas aredeveloped andreceived
10
THE NEWINNOVATIONARCHITECTURE
7
ARCHITECTURE
Loewe & Chen, 2007
Organisation
The efficientday-to-dayoperationswithin anorganisationrequire stableroutines. Thisis usuallyachieved instable andcontrolledenvironments.
The developmentof new productsand servicesrequires creativityand room to tryout new ideas.This is usuallyachieved in aloose and flexibleenvironment.
Effi
cien
cyga
ins C
reativitygains
The innovation dilemma: Managing thetension between the need for creativity
and efficiency
A WIDE LENS FRAMEWORK: DOBLIN10 TYPES
9
Coreprocess
Process.
Innovationprocess
3. Innovation processsupport core processes &workers
4. Core processproprietary processes thatadd value
Businessmodel
Finance
Networking
& alliances
2. Networkingenterprise’s structure/value chain
1. Business modelhow the enterprise makesmoney
Channel
Delivery
Brand Customerexperience
10. Customer experiencehow you create anoverall experience forcustomers
8. Channelhow you connect yourofferings to yourcustomers
9. Brandhow you express youroffering’s benefit tocustomers
6. Product systemextended system that surrounds anoffering
Prod/Serviceperformance
Offering
Prod/Sersystem
CustService
7. Servicehow you service yourcustomers
5. Product performancebasic features, performance andfunctionality
INNOVATION IS MORE THAN SCIENCE
THE TECH-PUSH ERA IS OVER
This is a new age of innovation
NO WHITE COATS IN THESEORGANISATIONS
JUST CUSTOMER INSIGHT
UNDERSTANDING THEDESIRE FORCUSTOMISATION
MOVING FROM PRODUCT ORSERVICE TO EXPERIENCE
DEVELOPING IN STORETHEATRE
HELPING PEOPLE CONNECT
Enabled by technology but not limited to it
18
THERE IS NO ONE,UNIFYINGBLUEPRINT
There will neverbe just one true
theory or bestpractice of
innovation (Tidd,2001; Thamain,
2003;Harmancioglu et
al., 2007).
THERE IS NO ONE,THERE IS NO ONE,THERE IS NO ONE,Another problem with innovation…
HOW IT REALLY HAPPENS …
20
And another problem…And another problem…And another problem…And another problem…And another problem…And another problem…
Innovation is riskyand has analarming failurerate which isvariously quotedas at between 40-90% of newproduct launchesfail.
Innovation,yes, but how?
Goffin and Mitchell, 2010 (p1)
And one more…..
TO SUCCEED AT INNOVATION
Be Different
King Kullen’s – America’s first SupermarketKing Kullen’s – America’s first SupermarketKing Kullen’s – America’s first Supermarket
Source: Paul Sloane – 2012
Dick FosburyDick FosburyDick Fosbury
DIFFERENT JUST ISN’T ENOUGH
Chindogu
ALEX OSTERWALDER
www.alexosterwalder.com
THE GILLETTE / HPBUSINESS MODEL
This is cheaper than youexpected
This is cheaper than youexpectedexpected
This is cheaper than youexpected
This definintely isn’t!This is where they make the money
This definintely isn’t!This is where they make the moneyThis is where they make the moneyThis is where they make the money
This definintely isn’t!This is where they make the money
NESPRESSO IS THE SAME
This is cheaper than youexpected
This is cheaper than youexpected
This is cheaper than youexpected
This definintely isn’t!This is where they make the money
This definintely isn’t!This is where they make the money
This definintely isn’t!This is where they make the money
Case3.2. Keys - Open Innovation
Innovation
..AND NOVELTY ORINVENTION
Sir Clive Sinclair(an endearingeccentric whoinvented thingsthat no-onewanted).
Steve Jobs
Lessons in Leadership
PRODUCTS BEFORE PROFIT
PUSH FOR PERFECTION
IMPUTE
IMPUTE
SIMPLIFY
BEND REALITY