NOTICE OF MEETING - victor.sa.gov.au · 5.2 Deputation - Encounter Coast Surfing Reserve - Khairunnisa ... • Persons wishing to make a representation to Council on an item within

8 March 2018

Contact for Apologies: Planning Administration OfficerPhone: (08) 8551 0570

Email: [email protected]

Dear Member

NOTICE OF MEETING

Notice is hereby given pursuant to Section 87(4) of the Local Government Act, 1999, asamended that a meeting for the Economic Development and Tourism Committee has beencalled for:-

DATE: 14 MARCH 2018

TIME: 4:00pm

PLACE: Encounter Room, 1 Bay Road, Victor Harbor

Please find enclosed a copy of the Agenda for the meeting.

Yours faithfully

Victoria MacKirdyCHIEF EXECUTIVE OFFICER

Please be advised that filming, photography and audio recording may take place at thismeeting when the public and media are not lawfully excluded under Section 90 of the LocalGovernment Act 1999

City of Victor Harbor

Economic Development and Tourism Committee 14/03/2018 1

Index

1. PRESENT ...................................................................................................... 22. APOLOGIES.................................................................................................. 23. CONFIRMATION OF MINUTES OF PREVIOUS MEETING .......................... 33.1 Confirmation of the Previous Meeting Minutes - 14 February 2018 ................ 34. BUSINESS ARISING ..................................................................................... 45. GENERAL BUSINESS .................................................................................. 55.1 Representative and Member Reports............................................................. 55.2 Deputation - Encounter Coast Surfing Reserve - Khairunnisa

Schebella ....................................................................................................... 65.3 Post event report - The Sailing Club Pty Ltd................................................. 115.4 Town Crier - Request for Support................................................................. 265.5 South Australian Whale Centre (SAWC) Quarterly Report (October -

December 2017) .......................................................................................... 345.6 Mainstreet Program Update ......................................................................... 385.7 Economic Development Strategy Framework............................................... 435.8 Cows Create Careers Sponsorship Request ................................................ 485.9 Value of Agribusiness Economic Analysis .................................................... 555.10 Economic Development and Tourism Committee Action Plan ...................... 645.11 Action Plan and Budget update .................................................................... 696. MATTERS OF URGENCY ........................................................................... 757. CONFIDENTIAL ITEMS............................................................................... 758. NEXT MEETING .......................................................................................... 759. CLOSURE ................................................................................................... 75



1. PRESENT

2. APOLOGIES



3. CONFIRMATION OF MINUTES OF PREVIOUS MEETING

3.1 Confirmation of the Previous Meeting Minutes - 14 February 2018

Committee Economic Development and Tourism Committee

Meeting Held 14/03/2018

From Debbie Beaton

File Reference GOV9.14.014

RECOMMENDATION

That the minutes of the previous Economic Development and Tourism Committee meetingheld 14 February 2018 be received and confirmed as a correct record of the meeting.

INFORMATION

The minutes of the previous Economic Development and Tourism Committee meeting heldon Wednesday 14 February 2018 have been distributed to committee members and werereceived and endorsed by Council at its Ordinary Council meeting held Monday 26 February2018.

RISK ASSESSMENT

None associated with receipt of the minutes.

REFERENCES

City of Victor Harbor Community Plan 2036 & Strategic Directions 2016-2020

Objective 5 – An innovative Council empowering the community

Approach 5.1 Cultivate and demonstrate community leadership

Strategy 5.1.1 Decision making is transparent, and complies with legislation andpolicy requirements

Strategy 5.1.5 Support Elected Members to fulfill their role as the governing body ofCouncil

BUDGET IMPLICATION

None associated with receipt of the minutes.

CONSULTATION



Attendees at the Economic Development and Tourism Committee meeting held Wednesday14 February 2018.

Attendees at the Ordinary Council meeting held Monday 26 February 2018.

4. BUSINESS ARISING

Nil



5. GENERAL BUSINESS

5.1 Representative and Member Reports



From


RECOMMENDATION

That the representative and member reports be received and noted.

INFORMATION

1. Business Victor Harbor2. Agribusiness Reference Group3. Other member reports



5.2 Deputation - Encounter Coast Surfing Reserve - KhairunnisaSchebella



From Vivienne Holloway


RECOMMENDATION

1. That the Deputation from Khairunnisa Schebella on the subject of Encounter CoastSurfing Reserve be received.

That the Committee recommend to Council:

2. That Council offer its support for the community bid to have the coastline from Parsons toGoolwa Beach declared a National Surfing Reserve called the 'Encounter Coast SurfingReserve' subject to meeting community engagement requirements, etc.

3. That the Mayor be authorised to sign and send a letter expressing Council's support for thecreation of the 'Encounter Coast Surfing Reserve'.

INFORMATION

At their meeting on 18 December 2017 Council resolved:

OC7712017 That Ms Khairunnisa Schebella - Chair of the Encounter Coast SurfingReserve be invited to present to the Economic Development & Tourism Committee, tooutline the specific support required to assist their bid for the Encounter Coast SurfingReserve and recommended actions be provided to Council for endorsement.

An email dated 6 February 2018 was received from Khairunnisa Schebella (Chair –Encounter Coast Surfing Reserve Steering Committee) Attachment A seeking an opportunityto make a 10 minute presentation relating to the Encounter Coast Surfing Reserve on theFleurieu.

The legislation and Council policy is as follows:

Legislation

Sub regulation 11 of the Local Government (Procedures at Meetings) Regulations 2013state as follows:



(1) A person or persons wishing to appear as a deputation at a meeting must deliver (tothe principal office of the council) a written request to the council.

(2) The chief executive officer must transmit a request received under sub-regulation (1)to the presiding member.

(3) The presiding member may refuse to allow the deputation to appear at a meeting.

(4) The chief executive officer must take reasonable steps to ensure that the person orpersons who requested a deputation are informed of the outcome of the request.

(5) If the presiding member refuses to allow a deputation to appear at a meeting, thepresiding member must report the decision to the next meeting of the council orcouncil committee (as the case may be).

(6) The council or council committee may resolve to allow a deputation to appear despitea contrary ruling by the presiding member.

(7) A council may refer the hearing of a deputation to a council committee.

Further, section 11 of the adopted City of Victor Harbor Code of Practice for MeetingProcedures states as follows:

Council Practice:

• Deputations to a Council Meeting shall be limited to a maximum of three (3) permeeting.

• Each deputation shall be allowed a maximum of 10 minutes to make theirpresentation to Council.

• Persons wishing to make a representation to Council on an item within the agenda(eg. support for a funding application) but have not made an appropriate application,shall be allowed to speak only with the endorsement of a majority of ElectedMembers.

• If notes or other documents are to be distributed for the deputation, twelve (12)copies are to be provided to the Minute Secretary prior to the commencement of themeeting for distribution.

Pursuant to sub regulation 11(2) of the Local Government (Procedures at Meetings)Regulations 2013, the request for a deputation was referred to Cr Jenkins for determination.Cr Jenkins has approved the deputation and the applicant has been advised accordingly.

Background

National Surfing Reserves is a not-for-profit Non-government Organisation (NGO),established in 2005, dedicated to recognising iconic surfing sites across Australia.

Bids for national surfing reserve status are assessed by a National Reference Group



consisting of high profile surfing identities, coastal scientists and coastal land managers.

The purpose of surfing reserve status is to celebrate iconic places of environmental,heritage, sporting and cultural value to the surfing world.

In South Australia, such declarations are symbolic in nature – they have no legislative basisand thus do not impose any additional regulatory requirements and they do not seek toexclude any user group.

Three surfing reserves have already been declared in South Australia:

Point Sinclair (Cactus) on the Far West Coast - 2013 Daly Heads on Yorke Peninsula - 2013 Mid Coast within City of Onkaparinga - 2016

Discussion

Local community members are seeking to have the 40km stretch of coastline from Parsonsto Goolwa Beach declared a National Surfing Reserve called the ‘Encounter Coast SurfingReserve’.

The Encounter Coast Surfing Reserve Steering Committee (Steering Committee) is anunincorporated group of local volunteers whose bid is being auspiced by Surfing SA.

At the meeting of Alexandrina Council held on 5 February 2018, Alexandrina Councilresolved

ACM 1824

1. That Council provide a letter of support for the community bid to have the coastline fromParsons to Goolwa Beach declared a National Surfing Reserve called the 'Encounter CoastSurfing Reserve'.

2. That the Mayor be authorised to sign and send a letter expressing Council's support forthe creation of the 'Encounter Coast Surfing.

Community Engagement

Council has not undertaken any public consultation in support of this report. For their bid tobe successful, the Encounter Coast Steering Committee will be required to demonstrate tothe National Surfing Reserves organisation that they have undertaken consultation with keycommunity stakeholders including traditional owners, commercial and recreational fishers,local councils, surf lifesaving clubs, board-riding clubs, schools and local businesses.

RISK ASSESSMENT

No risk in receiving this deputation.



Support for the Reserve: Support for the reserve is assessed as low risk subject tomeeting community engagement requirements, etc. and that the declaration of a NationalSurfing Reserve called the ‘Encounter Coast Suring Reserve’ imposes no legislative oradditional regulatory requirements.

Service Delivery Risk: The email requests a staff member from the tourism orenvironmental department. Current staff resources would have difficulty fulfilling this request.The email mentions Vick Francis who is no longer employed by Council. High risk if staffparticipant on the steering committee is required. An elected member may wish to sit on thecommittee as a representative.

As far as further requirements suggested in the proposal from Ms Schebella in the postacceptance stage, consideration will need to be made as to the level of support, and whichdepartment, from an organizational level is best placed to provide this.

REFERENCES


Objective 1 - Healthy environments

Approach 1.1 Protect and rehabilitate the natural environmentStrategy 1.1.7 Support community groups involved in environmental projects

Objective 3 - A thriving local economy

Approach 3.3 Attract investment that expands the economyStrategy 3.3.2 Develop and promote strengths and opportunities of Victor Harbor asa great place to do business, live and visit

BUDGET IMPLICATION

Excluding endorsed budgeted staff resources there are no budget implications frompreparing this report or receiving the deputation relating to the Encounter Coast SurfingReserve.

There has been no request for financial support from the group for the bid, however theremay be some cost associated with signage, if the Reserve is approved.

Additional FTE would be required for a staff member to sit on the steering committee.

No additional funds are required.

CONSULTATION

Cr Jenkins





5.3 Post event report - The Sailing Club Pty Ltd



From Stacey Richardson

File Reference SCCS17.38.021

RECOMMENDATION

1. That the Economic Development and Tourism Committee note the Sailing Club post-event report as read and received.

INFORMATION

Post Event Report - The Sailing Club Pty Ltd

The Sailing Club three day boutique food and wine event was held on Soldiers MemorialGardens in Victor Harbor on the 30 December 2017, 31 December 2017 and 1 January2018.

The Event

The Sailing Club event is a boutique food and wine event, showcasing fine wine, craft beerand gourmet cuisine. The event included family friendly activities during the day, and musicentertainment within the following event times:

Saturday 30 December 2017 12 pm to 11 pm Sunday 31 December 2017 12 pm to 1 am (Monday) Monday 1 January 2018 12 pm to 11 pm

The Sailing Club event managers reported an attendance of approximately 5000 people overthe three day period, with 1400 attendees on 30 Dec, 3000 on NYE 31 Dec, and 600 on NewYear’s Day.

The Sailing Club held in Port Elliot in 2016/17 attracted 4,500 attendees over the three dayevent.

The event managers reported lower attendance on New Year’s Day than had been hoped,due to many people returning home to work the next day.



Event Sustainability

The event has a sustainable business model as a fully ticketed event, run as a commercialventure, with food and beverage businesses invited to participate at the event benefiting fromincreased sales and exposure for their products.

Festival entry was ticketed at $20 per adult and $30 after 3pm on New Year’s Eve (NYE) andchildren entry was free. Music entertainment was provided throughout the event times, andchildren activities were provided during the day. The event showcased South Australian food,wine and beverages, which was well received by a variety of attendees ranging in age from30 through to 60 years of age.

No financial or in-kind support was requested from Council by the event managers.

The 2017/18 event attracted 5000 attendees over the three day event, with both locals andvisitors attending.

Economic Benefit

The event was held over the Christmas/NYE period, which is already a peak tourism periodfor Victor Harbor with the majority of accommodation booked well in advance.

The event managers created this event to fill a gap in the event offerings targeted toconsumers, many of whom are already staying in the south coast region, who enjoy boutiquewine and food events. Their strategy proved to be successful with 5000 people attending theevent.

The Sailing Club event is a modern and vibrant event that appeals to experience seekers overa range of ages, who have an average to high level of discretionary income. Bringing this typeof consumer in to Victor Harbor provides an economic benefit to local businesses in the area.

The event managers heavily marketed the event on social media, and digital media, which willprovide flow-on benefits for the region in terms of branding and increased visitation in thefollowing months.

It was noted by Council staff that local marketing activities were low. This issue was raisedwith the event managers for future development.

Given the close proximity of Soldiers Memorial Gardens to the Main Street Precinct, the eventprovided foot traffic to the main street precinct and surrounding food establishments.

South Australian Tourism Commission believes holding events such as these provides thefollowing benefits for the region:

- Provides a showcase attraction for holidaymakers who are already in the region- Provides an entertainment alternative to an intrastate market who may not have

previously considered Victor Harbor.- Promotes the diversity, and food and wine of the region.



On-site visitor surveys were not undertaken at this event which makes it difficult to specificallyquantify the economic benefit value to the region.

To provide some indication of economic benefit the following calculation has been based onsome commonly reported attendance figures at Victor Harbor events, which have includedaverage results such as 40% of attendees are day trip visitors, 25% attendees are locals,remainder as overnight stays by visitors from Adelaide and interstate markets. Averageexpenditure figures used in the calculations below are based on Tourism Research Australia(2016) visitation statistics.

Based on 5000 attendees

40% day trippers (2000) @ $74 per day = $148,000

25% local attendees (1250)

75% Adelaide/SA Regional and interstate overnight visitors (3750)

60% overnight stay visitors (2250) @ $138 per night = $310,500

Total economic benefit = $458,500***

***Please note: The above calculations are based on averages only to provide someindication of economic benefit. It should be noted that the figure provided above may not bean accurate reflection of the economic benefit of the event, given the event is held in VictorHarbor’s peak tourism time and many visitors may already be in the region. The figures arealso based on other events which attract different target audiences.

If the event managers are successful in hosting future events in Victor Harbor, Counciladministration will work with the event team to assist in the development of a survey that canbe undertaken at the event, to assist with gaining a more specific indication of the economicbenefit the event brings to the region.

Local business involvement

The event managers indicated they approached local food vendors to have a stall at thefestival but were not able to secure any for the event. The Anchorage were going to have astall but pulled out last minute. The feedback provided was that business needed more notice.The event managers are confident that on the basis they secure Council approval earlier thisyear they will be able to secure more local businesses to be involved.

Local employment

The event managers were able to recruit some local staff to assist with the event, howeverthey reported that as Victor Harbor hospitality businesses are very busy at this time of year,the majority of hospitality workers, with appropriate skills and hospitality certification, hadalready secured employment for the summer period with local businesses. The eventmanagers are keen to work with local employment organisations to provide opportunities forlocal employment.



Event Managers

The event was created by Sam Worrall-Thompson, Head Chef and Co-Owner of Jack Ruby,alongside Festival Co-Owners Alex Bastian and Tess Lindh. The event was a professionallymanaged standard, with styling and infrastructure that highlighted the features of the area.

The event infrastructure included; marquees, three food stalls, portable toilets, cool rooms,generators, bins, an on-site office, stage, and first aid were located within the site.

The event was fully fenced, as is required for liquor licensed events, with security on-site forthe duration of the event.

SAPOL & Liquor licensingThe applicant was required to obtain a Limited Liquor Licence for the three day period.

Meetings were held South Australian Police (SAPOL) Event Planning team and local branch,Licensing Enforcement Branch (LEB), Council staff and the event managers prior to the eventto discuss and come to an agreement on the conditions of the liquor license, and ratio ofsecurity staff required at the event to ensure the safety of patrons.

SAPOL reported that the event managers complied with all of their requests, and they werevery happy with the management of the Sailing Club event in Victor Harbor on SoldiersMemorial Gardens. SAPOL confirmed they attended a disturbance at the event where theyhad to move a person from the surrounding area who had been evicted from the event. Thisis consistent with the report received from the event managers.

Parking and transport

Parking surrounding the event location was in high demand, however road access toproperties was not affected by this event.

Council administration worked closely with the event managers, Fleurieu Bus Hire and threelocal taxi companies to increase the level of transport available at the conclusion of the event.Whilst the mechanics of the arrangements worked well, Council staff working at the WarlandReserve New Year’s Eve function observed a number of people near McDonalds and walkingup Hindmarsh Road seeking taxi transport at 1:30am.

SAPOL indicated that lack of transport at the end of NYE festivities in Victor Harbor has causedminor behavioural issues previously in the Victor Harbor area. SAPOL managed this withincreased police visibility at venues. SAPOL would like to see an increase in transportofferings, and better communication about the lack of public transport options available inVictor Harbor at future events to minimise the potential for disturbances at the end of the night.

Soldiers Memorial Gardens

The event managers worked closely with Council staff to ensure irrigation systems and thesite was well managed, however due to the hot weather experienced at this time of year,coupled with the inability to irrigate the lawn when event infrastructure is in place, and highfoot traffic on the main reserves around the Causeway foreshore precinct, the lawn on theentire stretch of Soldiers Memorial Gardens was brown and patchy in areas.

Council’s Open Space team reported some damage to the reserve, with a patch of grassapprox 60cm x 1 metre long removed, by what appeared to be a forklift. Damage was also



found on the edging of the mulch under the Norfolk pine trees, which was a result of acontracted portable toilet hire truck exiting the site through the trees instead of the vehicleaccess point. Photographs were taken by Open Spaces of the vehicle at the time, and theresulting damage.

The total cost of repair to the reserve, including labour, was estimated to cost $300. All damageissues have been raised with the event manager, who indicated they were aware the damagehad occurred to the lawn, however they were not aware of the damage caused by the portabletoilet hire contractor. They agreed to pay for all damages from the bond, and would discussthe damage with the toilet contractor so that it did not happen in the future.

The event foot print is shown in the map below.

Soldiers Memorial Gardens is confirmed as a State Heritage Place in the SA HeritageRegister. Council’s Manager of Planning and Building advised that as the event did not runfor more than three days, it did not require development approval to change the use of land.Note: the event managers have indicated a willingness to submit applications for anyapprovals that may be required.

Community Consultation

Post-event consultation with surrounding businesses, property owners and propertymanagers surrounding Soldiers Memorial Gardens is currently being undertaken regardingthe recently held event, and the request from the event manager for a three year approval.

Reserve Hire Fee

Over the past two years, Council has granted approval for three commercial events to operateon Council owned lands. Two circuses, each held on Warland Reserve, and The Sailing Clubevent held on Soldiers Memorial Gardens. In each case, the events were fully ticketed eventswith significant infrastructure on-site including marquees, security vans, toilets, food vans,music, sound equipment and fencing.



Both circuses were held on Warland Reserve, and were charged the standard reserve hire forthat site which as per the fees and charges at the time of the event, was a daily rate of $280.Similarly The Sailing Club were charged the daily rate of $80 for Soldiers Memorial Gardens,as per the fees and charges at the time of the event.

Feedback from various members of the community indicated that the reserve hire fee of $80per day, for a commercial event such as The Sailing Club, is considered too low and that acommercial rate should be applied.

The current fees and charges for reserve hire have been set at rates that are realistic forcommunity groups, or hire for family events such as weddings. There is no current commercialhire fee for parks and reserves listed in the fees and charges.

A review of existing commercial lease arrangements between Council and the FarmersMarkets, Country Markets and the Causeway Amusements has been undertaken as below toprovide framework to establish an appropriate commercial rate for Soldier’s MemorialReserve.

Activity Reserve Approx sizeof use

Rate inc GST

Farmers Market Grosvenor Gardens 1819 sqm $284 per day – includes powerand water

Country Markets Soldiers MemorialReserve

3673 sqm $430 per day – includes powerand water

CausewayAmusements

Causeway Reserve 1011 sqm $33 per sqm per annum –includes water. Power separate.

The Sailing Club event space spans 1600 sqm (refer map earlier in report), with no power orwater supply available for use on this section of the reserve.

Based on calculations using the above commercial rates, a daily rate of $250 inc GST couldbe considered an appropriate rate for The Sailing Club event on Soldiers Memorial Gardens.

The available space on Warland Reserve is approximately 4000 sqm, which has been hiredby small Circuses in recent years. Based on the above figures, a daily commercial rate of $450+ GST per day which includes access to 3 phase power and water could be considered as anappropriate commercial rate for such commercial activities on Warland Reserve. It should benoted that Soldiers Memorial Gardens has no power or water facilities, hence a lower rate asthe event is required to provide their own.

RISK ASSESSMENT

There are no risks identified with the contents of this post-event report.



REFERENCES

The contents of this report relate directly the following Community Plan 2036 objectives andstrategies.

Objective 2 - Attractive lifestyle and inclusive community2.2 Protect and promote heritage2.3 Encourage community participation and interaction2.5 Cultivate a vibrant community culture

Objective 3 - A Thriving Local Community3.1 Support a competitive environment for business growth3.1.4 Support events that enhance Victor Harbor’s brand and improve businessclimate3.2 Promote a culture of innovation, creativity and collaboration3.3 Attract investment that expands the economy

BUDGET IMPLICATION

There are no budget implications associated with the contents of this report.

CONSULTATION

Graham Pathuis, Director Planning and Regulatory Services

Vivienne Holloway, Manager Economic Development and Tourism

Ben Coventry, Manager Planning and Building

Kyla Walker, Para Planning Officer

Michelle Griffiths, Property Officer

Scott Pearson, Team Leader Open Spaces

Michelle James, Communications Officer

Tiffany Bennett, Main Street Coordinator



















5.4 Town Crier - Request for Support



From Stacey Richardson

File Reference FM7.41.001

RECOMMENDATION

That the Economic Development & Tourism Committee recommend that Council:

1. Support Mr. Willett’s request for support towards travel costs associated withattendance at Town Crier competitions in the UK in July 2018, and that a cashcontribution of $500 be provided from the 2017/18 budget with the following conditions;

a. An acquittal, with supporting receipts of expenditure be provided to Councilwithin three months of the event.

b. A post-event report be submitted to Council’s Festivals and Events Officerwithin three months of the event.

c. Regular liaison is maintained with Council’s Festivals and Events Officerleading up to the event.

INFORMATION

A request for support has been received from the officially appointed Town Crier of VictorHarbor, Mike Willett, seeking financial assistance towards travel costs associated withcompeting as the Official Victor Harbor Town Crier in the United Kingdom.

Mike Willett has been invited to participate in a number of special events in the United Kingdomover a period of two weeks in July 2018, as outlined in the attached letter of request.

Mike Willett has received sponsorship from other parties towards airfares to and from the UK,and is requesting a contribution of $500 from the City of Victor Harbor to assist towards travelcosts.

Background

At the meeting of the City of Victor Harbor (Council) convened on 28 November 2016, tenureof the Town Crier was renewed for an additional 24 month period commencing on 10December 2016 and concluding on 9 December 2018. The appointment of Mike Willett is anhonorary one and is subject to the terms and conditions as imposed by Council and as per thePosition Description attached to this report.

The Position Description includes the following terms:



1. The position of Town Crier is an honorary one.

2. Council may exercise its discretion for reimbursement of legitimate expenses incurred bythe Crier in the course of discharging his/her responsibilities as a Crier.

3. The role of the Town Crier is to –

- Attend civic functions and community events at the invitation of Council to assist inpromoting the Council, the business sector, attractions and community of Victor Harborin a positive way.

- To make a contribution to the formality and “sense of occasion” of civic and communityevents.

At the Council meeting held on 23 May 2016 Council agreed to (OC2692016) “Support Mr.Willett’s attendance at the 2016 National Town Crying Championships in Redland City, QLD,2-4 September 2016, and that reimbursement at such events by the Town Crier up to amaximum of $1000 per financial year be approved upon provision of travel receipts to counciladministration.”

Unfortunately due to illness Mr. Willett was unable to attend the Championships in RedlandCity, however Victor Harbor promotional material was sent to Redland City and distributed byfellow competitors, which was reportedly well received.

Mr. Willett attended the Australasian Guild Christmas Tournament in Victoria in December2016, and submitted a claim for travel reimbursement of $350 for attendance at the event.

Mr. Willett submitted a request to Council to consider re-allocating the remaining $650 towardssponsorship of the event, allocated as $500 cash and $150 in-kind support. At the December2016 Economic Development & Tourism Committee meeting, the committee made arecommendation to Council to support Mr. Willett’s request to utilise the remaining funds of$650: EDTC1352016. The 2017 Championships event was cancelled, with the request toCouncil was subsequently withdrawn by Mr. Willett prior to the January 2017 Council meeting.

RISK ASSESSMENT

Financial: There is a risk that Mr. Willett may not attend the event, and not utilise the fundsprovided. The provision of funds is to be contingent on Mr. Willett providing an acquittalfollowing the event, providing copies of receipts for travel expenses up to the amount of $500.Any unexpended funds are to be returned to the City of Victor Harbor. Low risk.

There are no other risks identified at the time of writing this report.

REFERENCES

City of Victor Harbor Community Plan 2036

Objective 2 - Attractive lifestyle and inclusive community



Approach 2.4 Encourage community participation and interaction Strategy 2.4.3 Encourage volunteering as a way for people to get involved in

the community life and share their skills and experiences. Strategy 2.4.4 Encourage community initiatives that facilitate social interaction

and connection with the community. Strategy 2.4.5 Encourage initiatives that maintain a vibrant intergeneration

community.

Approach 2.5 Cultivate a vibrant community culture Strategy 2.5.1 Facilitate and support arts and cultural activities, festivals and

events.

Objective 3 - A Thriving Local Community

Approach 3.1 Support a competitive environment for business growth Strategy 3.1.2 Support and promote Victor Harbor as a year round tourist

destination

Approach 3.3 Attract investment that expands the economy Strategy 3.3.2 Develop and promote the strengths and opportunities of Victor

Harbor as a great place to do business, live and visit.

Objective 5 - An innovative Council empowering the community

Approach 5.1 Cultivate and demonstrate community leadership Strategy 5.1.3 Build leadership within the community

Approach 5.2 Encourage active citizenship and community pride Strategy 5.2.2 Recognise the contributions of volunteers

BUDGET IMPLICATION

Mr. Willett has requested a contribution of $500 towards the travel costs associated withattending the July 2018 events in the UK.

A provision was made in the 2017/18 budget under job code #48979 Tourism Other SpecialEvents expenses for the Town Crier attendance at events up to a maximum of $1000 peryear.

Expenses allocated under forecasted expenditure.

Current Budget = $16,500

Less Expenditure YTD = $3,681

Less Forecast Expenditure = $12,800

Available Budget = $91

No additional funds are required.



CONSULTATION

Graham Pathuis Director Planning & Regulatory Services

Vivienne Holloway Manager Tourism & Economic Development











5.5 South Australian Whale Centre (SAWC) Quarterly Report (October -December 2017)





RECOMMENDATION

That the Economic Development & Tourism Committee recommend that Council receive andnote the SA Whale Centre quarterly report (October to December 2018).

INFORMATION

At their meeting on 26 February 2018 Council endorsed OC832018 that a quarterly report onthe Whale Centre be prepared for the Economic Development & Tourism Committee and theCouncil by the Whale Centre Coordinator and Manager of Economic & Tourism Development.

PurposeThe report provides the Economic Development & Tourism Committee and the Council with aquarterly update on the South Australian Whale Centre (SAWC).

Background

During the period October to December 2017 the SA Whale Centre hosted 6 public schoolholiday programs and 18 education programs for schools and tour groups and a summerplaygroup for pre-schoolers. The following promotional events were hosted:

SA Whale Centre ‘Prints of Whales’ Photographic Competition Award Ceremony inCouncil Foyer

Whale Centre Float in the Christmas Pageant A stall in Victor Central to promote the retail shop and membership program 20 volunteers attended a famil to the SA Museum bone maceration and storage at

Bolivar A stall at ‘Fun on the Fleurieu 1 radio interview Hosted a Recycling workshop run by the South Coast Environment Centre Hosted a public presentation on Southern Right Whale Research by Claire Charlton

PhD in Chambers



Results Period – October – December 2017

Oct-17 Nov-17 Dec-1732462 - Whale Souvenir Sales $6,580 $3,491 $5,71732465 - Whale Attractions Booking Income $349 $106 $12732470 - Whale Admission Fees $6,898 $2,884 $5,15132471 - Whale Group Tours Income $892 $281 $032472 - Whale Education Programs Income $1,459 $0 $27032482 - Whale Donations Received $1,124 $0 $16932490 - Whale Kidfest Income $849 $0 $10432475 - Whale - Tram Package Sales $2,386 $1,230 $809Door Counter 5,862 3,379 4,853

$0$5,000

$10,000$15,000$20,000$25,000$30,000$35,000$40,000$45,000

2017 2016 2015

SA Whale Centre Total IncomeResults Period October - December 2017

$0

$5,000

$10,000

$15,000

$20,000

$25,000

2017 2016 2015

SA Whale Admission Fees incl Whale-Tram Package SalesResults Period October - December 2017



RISK ASSESSMENT

This report is for information only.

REFERENCES


Objective 1 – Healthy environments

Approach 1.1 Protect and rehabilitate the natural environmentStrategy 1.1.8 Undertake initiatives that increase community understanding of localenvironmental issues

Objective 2 – Attractive lifestyle and inclusive community

$0$2,000$4,000$6,000$8,000

$10,000$12,000$14,000$16,000$18,000

2017 2016 2015

32462 - Whale Souvenir SalesResults Period October - December 2017

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2017 2016 2015

SA Whale Centre Door CounterResults Period October - December 2017



Approach 2.4 Encourage community participation and interactionStrategy 2.4.3 Encourage volunteering as a way for people to get involved incommunity life and share their skills and experiences

Objective 3 - A thriving local economy

Approach 3.1 Support a competitive environment for business growthStrategy 3.1.2 Support and promote Victor Harbor as a year round tourist destination

BUDGET IMPLICATION

There are no budget implications related to the recommendation.

CONSULTATION

Vivienne Holloway Manager Economic and Tourism Development

Amelia Graham SA Whale Centre Coordinator



5.6 Mainstreet Program Update



From Tiffany Bennett

File Reference ED4.64.004

RECOMMENDATION

That the Committee receive and note the Mainstreet Program Update.

INFORMATION

Business Victor Harbor (BVH) Mainstreet Committee

The BVH Mainstreet Committee Meetings are now held monthly. An update of their currentprojects and discussions are below:

- Mainstreet Trader Marketing FundThe committee has started approaching all traders to consider contributing $100 peryear to an annual marketing fund so that the committee has funds to deliver differentprojects. There is a current budget bid to increase the 2018/2019 MainstreetProgram budget an extra $5000, which would be allocated to the committee to helpdeliver a new annual mainstreet event.

- Painting of the BollardsThe committee are still working on painting the old green bollards located aroundOcean St / Albert Place. They are in discussions with Dulux and Victor HarborHardware on providing paint supplies.

A proposed framework for a Bollard Painting Permit will be presented at the nextBVH Mainstreet Committee meeting on 7th March for committee members to reviewand provide feedback

- New annual Mainstreet eventA trader survey has been distributed to traders to gather feedback on what sort ofannual event the traders would like to see, what time of the year, and what areas ofthe precinct should be included in the event.

- British Classic Rally eventThe committee are working with the British Classic Rally event committee on how themainstreet can be more involved in the upcoming May event. Please note that the



event organiser does not wish to apply for any further road closures in theMainstreet.Further planning needs to be done on the proposed reservation of carpark spacesalong Ocean St for event vehicles, decorations and the use of Grosvenor Gardens.

Easter Family Fun Day

This year the annual Mainstreet Easter Hunt will be run as part of the Easter Family Fun Dayon Saturday 31st March. The Easter Hunt will again be open to 400 children under 12 to pre-register online to participate on the day and 10 traders + the VH Artisan Market and the SAWhale Centre have confirmed that they would like to be part of the hunt.

The program of activities for families has grown from last year and will include:- Mainstreet Easter Hunt- The Telstra ‘Chalk Art Zone’ in front of the Telstra Exchange building in Ocean St(sponsored by the Victor Harbor Telstra Store)

- Victor Harbor Artisan Market- Roaming Cirkidz performers- Circus workshops on Warland Reserve- Azzurro ArtDome on Warland Reserve

(See attached event poster)

Mainstreet Trader Activities

- The Trader’s Christmas Window Display Competition was run through December2017, inviting all traders to vote for their favourite window displays in the street. Theprize was awarded to Kiri Kiri Art and Cartridge World.Both traders received the prize of a one on one Visual Merchandising consultationwith The Merchandiser.

- The Mainstreet Traders Networking Evening was held on Wed 28th February at TheGrosvenor Hotel and was attended by 28 traders + 3 other local business ownersand Cr Nicholas Hayles.The traders got to meet and ask questions of our CEO and hear from BVHMainstreet Committee, member and BVH president Nick Gormley.

Updating & New Mainstreet Signage

Artwork is currently being created for several new signs to be installed around the mainstreetprecinct, including:

- Large freestanding sign in a garden bed at the entrance of Ocean St.- Information sign on Digital Art Projector.- Mainstreet sign on Warland Reserve power box.- Update branding / designs on the barrier panels located along Albert Place / Ocean St

intersection.



- Removal of outdated directional signage on Wayfinder sign.

Stores in the Street

Vacancy Rate as at the end of March 2018 9.8%(112 premises – 11 vacant)

New businesses: The Olive Leaf Cafe – opened December 2017Bali & Beyond – purchased Ruthy’s and changed nameCup-A-Cake Café – opened December 2018Harbor Chocolate – new business in RAW Bulk Wholefoods opened Feb

17Wood Flair on Fleurieu – opened December 2018Hair & Beauty on Ocean – opened February 2018Wet & Wild Petz Shop – lease signed, opening March/April 2018Transition Surf & Skate – lease signed, opening March/April 2018

Closed Businesses: Coiffeur Hair – closed December 2017Ocean St Studio – closed December 2017

Relocated Businesses: Feathered Brows - moved to southern end of Ocean St, next to TudorHomewares with new business Hair & Beauty on Ocean)

Primal Bliss - relocated to southern end of Ocean St, next to HarborBarber)

RISK ASSESSMENT

There is no risk to the Committee in receiving this report.

REFERENCES

Community Plan 2036 & Strategic Directions 2016-2020

Objective 2 - Attractive lifestyle and inclusive community2.4 Encourage community participation and interaction2.5 Cultivate a vibrant community culture

Objective 3 - A Thriving Local Community3.1 Support a competitive environment for business growth3.2 Promote a culture of innovation, creativity and collaboration

Objective 5 - An innovative Council empowering the community5.2 Encourage active citizenship and community pride5.3 Provide effective and efficient levels of service delivery5.4 Operate in a strategically planned environment



BUDGET IMPLICATION

All projects and activities are within the allocated Mainstreet Program budget. The delivery ofthe Telstra ‘Chalk Art Zone’ on Easter Saturday will be through the sponsorship funds ($2500)from The Victor Harbor Telstra Shop.

CONSULTATION

Manager – Economic Development and Tourism

Festivals & Events Officer

Nick Gormley – Chair, Business Victor Harbor

Graham Withers – Event organiser of British Classic Rally





5.7 Economic Development Strategy Framework



From Mark Przibilla


RECOMMENDATION

1. That the Economic Development & Tourism Committee recommend that the Councilendorse the Economic Development Strategy Framework and phased approach outlinedwithin the report.

2. That the Economic Development & Tourism Committee recommend that the Councilallocate $5,000 to support economic modelling and public consultation activities to aid in thedesign of the Economic Development Strategy.

INFORMATION

PurposeThe LGA Act 1999 (Chapter 2, Section 8 (d)) includes economic development as a key rolefor local government. Local Government is well positioned to influence positive economicdevelopment outcomes given its proximity to the local community and engagements it haswith the business community.

The report outlines a framework for the effective development of the City of Victor Harbor’sEconomic Development Strategy (EDS).

BackgroundThe City of Victor Harbor completed a review of the Economic Development & Tourism divisionin late 2015. The Council subsequently adopted a series of recommendations from the review,including the preparation of an EDS. The below resolution directly relates to the creation ofthe strategy.

Council Resolution 29th February 2016 SC72016 :

i. That, as a part of the Community Plan 2022 review process clear direction for economicdevelopment activities will be provided in order to ensure that outcomes can be identifiedand measured.



ii. That, following the adoption of a new Community Plan, the Draft EconomicDevelopment Strategy be completed to reflect the aspirations of the Community Plan andthe community consultation.

iii. That the Economic Development strategy that is developed shall clearly articulate if andhow Council intends to address the identified gaps of Investment attraction and Businessengagement.

iv. That the Long Term Financial Plan continue to make provision for capital projects thatsupport the improvement of infrastructure that specifically supports economicdevelopment.

Through 2016 the Council undertook a thorough community consultation process to informthe development of the Community Plan 2036 and Strategic Directions 2016-2020. Theconsultation period concluded in late November and the Community Plan and StrategicDirections were subsequently adopted by the Council.

Through this period Council have undertaken a number of engagements with local businesses,including local business surveys for the service review and the 2016 & 2017 Victor HarborBusiness Surveys that sought to understand the challenges and opportunities faced by localbusinesses.

Over recent years the Council have started to refine its strategic framework around economicdevelopment with the adoption of a Digital Economy Strategy and a Place Branding Strategy.Through Council’s 2017/18 Annual Business Planning process the creation of an investmentattraction strategy and a festivals & events strategy were identified as Key Planned Activities.In 2016/17 Council’s Agribusiness Reference Group considered the development of anAgribusiness Strategy that would inform future action plans supporting the sectorsdevelopment. A draft of this strategy is expected to be tabled within the next 12 months.

The EDS provides an opportunity to link Council’s existing strategies and to inform futureeconomic development directions of the Council. The EDS seeks to articulate how Councilcan productively influence and shape the future prosperity of the Victor Harbor region, whileintroducing the ability of the Council to measure success or otherwise of its actions.

Regional Economic Development Strategies & ContextThe Regional Development Australia – Adelaide Hills, Fleurieu & Kangaroo Island is theregional economic development body, providing leadership in the areas of economic,environmental and social priorities across the 6 funding local government areas, including theCity of Victor Harbor.

In May 2016 the regional development authority released the ‘Regional Roadmap 2016 –2019’ outlining its strategic directions.

In the preparation of this report, a review of the economic development strategies and theapplied methodologies of the following regional Councils was undertaken :

- Alexandrina Council- District Council of Mount Barker



- Adelaide Hills Council

A Staged ApproachIt is proposed that the Council, in consultation with the Economic Development & TourismCommittee implement a phased approach to the creation of the EDS by implementing thesteps outlined below :

Phase 1 :

o Undertake a review of existing economic development plans, strategies andprojects endorsed by the Council

o Review the feedback provided through the community plan consultationo Engage the services of a consulting firm to undertake an economic analysis of

the Victor Harbor economy including key datasets relating to employment,make-up of businesses, industry sectors, demographics, household incomesand gross regional product

o Engage with relevant divisions of the Council administration, Business VictorHarbor and State Government representatives on key challenges andopportunities that exist in Victor Harbor impacting on local economic prosperity

o Review the economic development strategies & plans developed by regionaland similar Councils to inform the format appropriate for the Victor Harbor EDS

o Conduct a brainstorming session with the Economic Development & TourismCommittee in April 2018 to contribute toward the development of the vision &objectives of the EDS, in line with those of the Community Plan.

Phase 2 :

o Prepare a discussion paper introducing the concept of the EDS and as a basisfor community feedback

o Through the discussion paper, introduce the preliminary objectives and visionstatement, outline the strengths & weaknesses facing the Victor Harboreconomy, a series of key datasets and the role of the Council in fostering avibrant economy

Phase 3 :

o Invite community comment on the EDS Discussion Papero Engage directly with stakeholder groups and related government agencies on

the discussion paper.

Phase 4 :

o After incorporating stakeholder and community feedback, prepare & presentthe draft EDS to the Council through the Economic Development & TourismCommittee & Council for comment

Phase 5 :



o Present final EDS to the Council through the Economic Development &Tourism Committee for ratification and implementation

Phase 6:o Develop a staged action plan

RISK ASSESSMENT

The following risks have been identified using the risk categories outlined in Council’s adoptedRisk Management Framework & Strategy.

Political / Reputation : there is a risk that, if poorly designed, programs that lackdirection will impact on the Council’s reputation within the community and its ability tomeet desired strategic objectives of the Council. The development of an EDS willprovide direction for Council reducing risk. The risk is rated as low.

Strategic Risk Management : there is a risk that if Council no longer applies astrategic approach to its economic development activities that resources willineffectively utilised and not achieve Council’s strategic objectives. The developmentof an EDS will reduce this risk. The risk is rated at low.

Public Relations : the creation of an EDS demonstrates Council’s commitment tosupporting local businesses and demonstrates that the Council has proactiveapproach to growing the local economy. The risk is rated as low.

REFERENCES

The contents of this report aligns with the following Community Plan Objectives :

Objective 3 : A thriving local economy.

Approach 3.1 Support a competitive environment for business growthStrategy 3.1.3 Finalise and commence implementation of Council’s Economic

Development Strategy.

Strategy 3.1.6 Implement outcomes from the Economic Development & TourismService Review.

Approach 3.2 Promote a culture of innovation, creativity and collaborationStrategy 3.2.2 Engage with the business community to inform Council’s

economicdevelopment activities.

Objective 5 : An innovative Council empowering the community

Approach 5.1 Cultivate and demonstrate community leadershipStrategy 5.1.1 Decision making is transparent, and complies with legislative and

policy requirements



Approach 5.2 Encourage active citizenship and community prideStrategy 5.2.4 Engage with the broader community to seek their views and

expectations

Approach 5.4 Operate in a strategically planned environmentStrategy 5.4.1 Collect and analyse information that enables council to respond to

developing needs and opportunities

BUDGET IMPLICATION

There are sufficient funds in Job 49978 Eco Dev Committee Initiatives to engage the servicesof a consulting firm to undertake an economic analysis on the Victor Harbor economy andsupport public consultation for the EDS. An allocation of $5,000 was provided in the 2017/18budget for a ‘Committee Initiative Allowance’. There has been no decision to utilise thesefunds for any specific purpose.

Current Budget $25,700Less Expenditure YTD $6184.59Less Forecast Expenditure $14,515.41Available Budget $5,000

No Additional funds are required beyond existing budgeted allocations.

CONSULTATION

Internal

Graham Pathuis Director Planning & Regulatory ServicesVivienne Holloway Manager Economic & Tourism DevelopmentDavid Read Strategic & Policy PlannerStacey Richardson Festivals & Events Officer



5.8 Cows Create Careers Sponsorship Request



From Mark Przibilla


RECOMMENDATION

1. That the Economic Development & Tourism Committee recommend that the Councilallocate $250 from GL 49978 Eco Dev Committee Initiatives to provide cash sponsorship ofthe 2018 Cows Create Careers program as outlined within the report.

INFORMATION

BackgroundThe City of Victor Harbor’s Agribusiness Reference Group has been established to provideadvice to the Economic Development & Tourism Committee and the Council on mattersdirectly related to the agribusiness segment of the local economy.

The dairy industry contributes $13 million dollars through exports towards the Victor Harboreconomy. The dairy industry continues to be challenged by low commodity prices, increasingregulations and a reducing skilled labor force.

A proposal has been received from Mandy Pacitti - 2018 Fleurieu, Murray Lands & AdelaideHills Cows, Create, Careers Coordinator (on behalf of Dairy Australia) seeking sponsorshipsupport for the 2018 Cows Create Careers project to be delivered in the Victor Harbor region.A copy of the sponsorship prospectus and fact sheet can be referred to in Attachment 1.

Cows Create CareersIn 2004 the Strzelecki Lions Club established the Cows Create Careers initiative to promotecareer and education opportunities for students from 7-11 years of age by :

Introducing students to the education opportunities for both vocational and universitypathways.

Involving dairy farmers and industry advocates who have vision and dairy industryknowledge to encourage and support students with the project.

Supporting students in making their career decisions by providing and creatinglinkages to the education and employment sectors.



Rewarding successful students and schools.

What : The project involves local school children, with the support of dairy industryparticipants rearing a calf in the school over a three week period providing hands-on insight into a career in the dairy industry.

When : The 2018 Cows Create Careers project is scheduled to commence in thesecond term of the South Australian school year starting from the 30th April andconcluding after 6 weeks.

Who : All three local primary schools (Investigator College, Encounter Lutheran &Victor Harbor R-7) have previously participated in the program. At the time ofwriting Investigator College have committed to participate while EncounterLutheran and Victor Harbor R-7 have yet to indicate their intentions.

Sponsorship RequestAt the Agribusiness Reference Group on Monday 5th March the attached proposal wasdiscussed to gain the views of the agri-industry representatives. A consensus view at themeeting was that Council should allocate funds from the Agribusiness Reference Group ActionPlan budget to support the sponsorship of the 2018 Cows Create Careers program. TheAgribusiness Reference Group felt that a contribution of $250 would be appropriate.

Sponsorship benefits for participation in the program at the $250 level are as follows :

The Bobby Calf - $250 per region Company name acknowledged at the Presentation & Awards Ceremony. Name mentioned in school, farmer and industry advocate resource kits. Opportunity to provide industry advocate/s to talk in schools about the industry

and career pathways. Recognition in media fact sheet distributed for the project to print media, radio

and local television. Acknowledgement in the 2018 CCC Annual Report of your company’s financial

support of the program. Targeted local recognition of sponsorship with schools, farmers and industry

advocates.

Alexandrina Council have previously contributed $500 towards the program while the DistrictCouncil of Mount Barker have contributed $250.

RISK ASSESSMENT

No risks have been identified.

REFERENCES

The contents of this report aligns with the following elements of City of Victor Harbor’sCommunity Plan 2036 and Strategic Directions 2016-2020.



Objective 3 : A thriving local economyApproach 3.2 Promote a culture of innovation, creativity and collaborationStrategy 3.2.3 Support business linkages through partnerships andcollaborationStrategy 3.3.6 Support strategies that build local Agri-business industry

BUDGET IMPLICATION

There are sufficient funds in Job 49978 - Eco Dev Committee Initiatives to support sponsorshipof the Cows Create Careers program.

Current Budget $24,700Less Expenditure YTD $6,865Less Forecast Expenditure $12,835Available Budget $5,000

No Additional funds are required.

CONSULTATION

InternalAgribusiness Reference GroupVivienne Holloway Manager Economic & Tourism Development











5.9 Value of Agribusiness Economic Analysis



From Mark Przibilla


RECOMMENDATION

1. That the Economic Development & Tourism Committee receive and note the report,recommends that Council note especially:

a. That 5% of total employment in CVH is within the Agribusiness sector.b. That Agribusiness contributes $39.6 million in expo from Victor Harbor region

which represents 8% of Victor Harbor Gross Region Product.c. That the findings of the economic sector report will form the Agribusiness

strategy.

INFORMATION

The Agribusiness sector is a significant contributor to the Victor Harbor economy, howeverthere has been little formal data available to understand the extent of its value to the localeconomy.

The Agribusiness Reference Group sought to understand the extent of the economiccontribution that primary production generates in the Victor Harbor region. In FebruaryEconSearch (a division of BDO) were engaged to undertake a specific analysis on thefollowing elements :

1. Total value of all primary production exports over the most recent 12 monthsexpressed in dollars.

2. Total primary production exports as a percentage of the Victor Harbor GrossRegional Product

3. A breakdown of the commodity segments in terms of their contribution to all primaryproduction exports.

A copy of the economic analysis can be referred to in Attachment 1.

The intention is that the information gathered will be used to inform the development of anAgribusiness Strategy that will assist the Council in supporting the growth of the agri-business sector in the region.



Key Elements of the Analysis

EmploymentA total of 196 persons are directly employed in the agribusiness sector within the Cityof Victor Harbor. The dominant employment sectors are beef cattle (76 FTE) anddairy (81 FTE). This represents 5% of total employment in the City of Victor Harbor.

The employment calculations do not reflect the employment created from resultingexpenditure of the sector in the local Victor Harbor economy, commonly referred toas the multiplier effect.

ExportsDefinition : exports are a measure of the value of goods and services sold from theregion.

The Agribusiness sector contributes $39.6 million dollars in total exports from theVictor Harbor region, representing 16% of all exports. The standout sub sectors arebeef cattle $14.6 million and dairy $13 million.

The report seeks to provide a comparison between the agribusiness sector and thetourism industry to assist with benchmarking their respective contributions. Thetourism industry is a similar contributor to the local economy injecting $42.9 million indirect exports.

Gross Regional Product (GRP)Definition : GRP is a measure of the contribution of an activity to the economy. Itrepresents the total dollar value of all goods and services produced over a specifictime period.

Total agribusiness exports ($39.6 million) representing 8% of Victor Harbor’s totalGRP. The analysis did not explore the overall impact of agribusiness sector on theregions GRP, given the multiplier benefits that the primary source wealth (exports)creates in the local community.

RISK ASSESSMENT

The following risks have been identified using the risk categories outlined in Council’sadopted Risk Management Framework & Strategy.

Business Development : there is a risk that if Council and the Economic Development &Tourism Committee do not stay abreast of relevant economic data, this may impact oninformed decision making on matters related to economic development. This risk is beingmanaged through the presentation of economic analysis provided by the enclosed report.The risk is rated at low.



REFERENCES

The contents of this report aligns with the following elements of City of Victor Harbor’sCommunity Plan 2036 and Strategic Directions 2016-2020.

Objective 3 : A thriving local economy.

Approach 3.1 Support a competitive environment for business growthStrategy 3.1.3 Finalise and the commence implementation of Council's EconomicDevelopment Strategy.

Approach 3.2 Promote a culture of innovation, creativity and collaborationStrategy 3.2.1 Support access for local businesses to training, information andfunding assistanceStrategy 3.3.6 Support strategies that build local Agri-business industry

BUDGET IMPLICATION

Excluding budgeted staff resources, there are no budget implications related to this report.

CONSULTATION

InternalAgribusiness Reference GroupVivienne Holloway Manager Economic & Tourism Development















5.10 Economic Development and Tourism Committee Action Plan





RECOMMENDATION

1. That the Economic Development and Tourism Committee suspend formal proceedingsin order to discuss potential projects for 2018/19.

2. That the Committee recommend the following projects and proposed budgets toCouncil for consideration in the 2018/19 Annual Business Plan:

INFORMATION

Following a workshop on 1 November 2017, on 8 November 2017 the Committee endorsedan action list for the remainder of the 17/18 Financial year, and a list of proposed projects forconsideration for the 18/19 Budget (EDTC1032017). The action list includes budgetbids/proposals due in January 2018 to meet Council’s business planning process. The budgetbids/proposals that have been developed as well as the Action Plan is provided to theCommittee under separate cover. Whilst it is noted that there may have been other ideas orconcepts, the list includes only those for which proposals have been developed/received.

Committee initiatives are funded from the Economic Development Reserve, which comprisesthe differential rate levied on commercial businesses. Over the past few years the budget forCommittee initiatives has traditionally been between $25,000 and $40,000, also requiringconsideration of available staff resources.

Below is a list of projects with proposals/budget bids that have been received, an explanationof each project is included beneath the table.

Origin Project Proposed Budget

Workinggroup

Ted X Victor Harbor $5000 income $15,000expenses.

$10,000 net



WorkingGroup

Walking Trails $8000

WorkingGroup

Welcome China $5000 program budget

$5000 grants budget

EDTCWorkshop,strategicallylinked withCountry Artspartnership

Renew Victor Harbor $12,000 income $24,500expenses

$12,500 net

Currentactivity

Business Week $4000

Currentactivity

Digital Economy Action Plan $3000

Currentactivity

Business Awards sponsorship $1500

Currentactivity

Annual Business Survey $1000

To follow froma strategy tobe developedin 17/18

Agribusiness Action Plan $5000

To follow froma strategy tobe developedin 17/18

Investment Attraction Action Plan $5000

Total NET $60,000

Ted X/Victor Harbor Encounter Ideas Festival

The working group’s proposal was presented to the Committee at their last meeting held on14 February 2018, and attached again for the Committee’s information.

Since that time, the working group has met with Johanna Milbank of Regional DevelopmentAustralia, Hills, Fleurieu and KI, who has committed $3000 to the Ted X project on the followingconditions:

1. That the funds can be provided to the Council in the 17/18, but can be used in



September 2018 and

2. That the theme of the TedEx session or some of the talks be linked to opportunitiesaround the senior population like the theme that the Office for Ageing is using “Age ofOpportunity”;

3. That a couple of tickets be reserved for RDA staff to attend

4. That the RDA is acknowledged as a sponsor/partner for this initiative; and

5. That the event is promoted as a Regional event across neighbouring councils.

The working group would like to propose a pre budget commitment in order to secure thesevaluable funds from the RDA, and propose a Ted X event to be held in September to coincidewith Active Ageing week, and the regions’ Flourishing on the Fleurieu Celebrations, with aproposed theme comprising “The Age of Opportunity”.

With the $3000 investment from the RDA and an estimated further $2000 being able to begained from ticket sales and other smaller sponsorships, the net cost to Council could bereduced to $10,000.

Walking Trails

The working group’s proposal is attached. The project comprises a new suite of brochures,promotion and online presence.

Recommended Budget: $8,000, noting that signage will be implemented and funded throughthe environment and recreation department separately.

Welcome China

The group have prepared an action list comprising the following activities to encompassChinese Visitor Attraction as well as Chinese Investment Attraction.

The activities would include:

An upskilling program for local hospitality and tourism businesses comprising: A training program on cultural awareness and service provision for the Chinese

Visitor 2 hour in business mentorships for participants to identify the top three priorities

for preparing for the Chinese Market A $ for $ grants program for the business to implement one of those priorities

A Chinese Investment prospectus as part of the Investment Attraction action plan.

Reprint and distribution of the Welcome China Brochure (includes co-investment from featuredbusinesses).

Work with the RDA Hills Fleurieu and KI to implement a “Businesses for sale” website topromote to the Chinese business immigrant market.



Recommended Budget: $5000 program budget $5000 grants budget

Renew Victor Harbor

The old library on Coral St is becoming vacant in November 2018. Whilst the Council considerslonger term options for the building, there is an opportunity to activate the space with:

1. The offer of short term subsidized rental to businesses wanting to test out the retailenvironment

2. A venue for artists in residence (through the Country Arts SA partnerships)3. A venue for events

The budget comprises set up costs of $11,000 for fit out and drawing up of lease templates,outgoings of $13,500 including marketing and promotion.

With projected income of $12,000 per year from short term subsidized leases the space couldbe self funding in year 2.

Other Committee projects

The Committee may wish to consider if it would like to continue with the following programs(bids attached), which would be funded from the same Budget allocation:

Business Week - $4000This would comprise the third annual business week, in partnership with BusinessVictor Harbor, with funds used for speakers, venues, and promotion

Digital Economy Action Plan - $3000This would comprise the fourth year of rolling out the Digital Economy Strategy

Victor Harbor Business Awards sponsorship $1500

Annual Business Survey $1000

This would be the third annual business survey

Agribusiness Action Plan $5000In 2017/18 the Agribusiness group are preparing a strategy. These funds would be setaside to allow the group to commence implementation of the strategy.

Investment Attraction Action Plan $5000In 2017/18 the Annual Business plan includes a key planned activity to prepare aninvestment attraction strategy, as a key resolution of the economic development andtourism service review. These funds would be set aside commence implementation ofthe strategy. It is also worth noting that a number of key priority concepts developedby the Committee, including a Bowling Alley, 5 Star Accommodation, ConferenceCentre etc, would form a part of this strategy and action plan.



RISK ASSESSMENT

Each of the projects, should the Council decide to include them in their annual business plan,will require full, project specific, risk assessments.

There may be disappointment from the business community, should existing initiatives becancelled. Furthermore, it can take several years to build momentum behind projects such asthe Digital Action Plan and Business Week.

Service Delivery Risk: Council would require additional staff resources should they decide toimplement all of the potential projects listed. High risk.

REFERENCES


Objective 2 - Attractive lifestyle and inclusive communityApproach 2.4 Encourage community participation and interactionApproach 2.5 Cultivate a vibrant community culture

Objective 3 - A Thriving Local EconomyApproach 3.1 Support a competitive environment for business growthApproach 3.2 Promote a culture of innovation, creativity and collaboration

Objective 5 - An innovative Council empowering the communityApproach 5.2 Encourage active citizenship and community prideApproach 5.3 Provide effective and efficient levels of service deliveryApproach 5.4 Operate in a strategically planned environment

BUDGET IMPLICATION

The recommendation is for the Committee to provide a recommendation for the Council toconsider a range of programs to include in their 18/19 Budget deliberations

CONSULTATION

Director, Planning and Regulatory ServicesEconomic Projects CoordinatorManager, Environment and Recreation

Economic Development and Tourism Committee workshop



5.11 Action Plan and Budget update





RECOMMENDATION

That the committee receive and note the action list.

INFORMATION

Meeting Date Action / Update Status

11 November 2015 Re-naming of the Southern Expressway to ‘FleurieuExpressway’

Fleurieu Peninsula Tourism Board (FPTB) resolved thefollowing:

FPTB to support in principle to rename the SouthernExpressway to the Fleurieu Expressway or somethingsimilar.

FPTB to support the establishment of a working group madeup of members of staff from each of the 4 funding councils,subject to endorsement from City of Marion.

The concept has been supported by all Councils for the 17/18Financial year and is now being presented to StateGovernment.

Key agency staff consulted. Proposal forwarded to MinisterMullighan 3 May 2017.

More recently the FPTB Executive Officer has followed upthe matter with DPTI’s Chief of Staff

Ongoing

11 October 2017 Renewable Energy Program (CPREP 3)

EDTC972017 That the EDTC note and acknowledge theprogress with the Community Energy Project and the energyrelated events being organized by the Council, especially theplanned Community Energy Expo and High Energy Userevents to be held on Monday 13 November 2017

Council has initiated a request for proposal on behalf of the

ProposalsinitiallyevaluatedFebruary 2018



six RDA Councils seeking industry insight into theappropriate model for a Community Energy Program.Proposals closed in late January. The evaluation panel havemet and evaluated the submissions received, with furtherevaluation to occur.

8 November 2017 Bollart

1. That Council approve the painting of the remainingold green bollards in Ocean Street, at no cost to Council

2. That administration draft a project framework inconsultation with Mainstreet Traders inclusive of a riskmanagement plan, for consideration by Council in relation tothe Bollard Art work and any future proposal by mainstreettraders

Initialframeworkdrafted forreview byMainstreetCommittee.

14 February 2018 Digital Economy Action Plan

OC612018 That Council proceed with the implementationof the Digital Economy Action Plan 2017/18.

Council currently working on implementing action plan.

Plan approved

14 February 2018 Small Business Friendly Council Initiative

Council ratified the committee recommendation to sign ontoSmall Business Friendly initiative, charter to be signedshortly.

Approved

Upcoming events

2017 New Years Eve Celebrations held 31December2017

Mt Alma Mile Hill Climb

Note: Change of date. SAPOL has approved the road closures.

21-22 April2018

Auto Jumble Swap Meet Held 4February 2018

Sponsorship application – 2018 Australian Junior Surfing Titles

That Council provide a pre-budget commitment of $10,000 (ex GST) in the 2018/19budget year to Surfing SA to secure the bid for the 2018 Australian Junior SurfingTitles

2018/19

2018 ASICS Victor Harbor Triathlon To be heldSunday 11March 2018



2017 Christmas Pageant held Saturday9 December2017

2018 Rotary Art Show Held 12-21January 2018

The Sailing Club Pty Ltd Held 30December2017 to 1January 2018

2018 SANTOS Tour Down Under Held 18January 2018

Lions Food and Wine Festival Held 14January 2018

South Australian Affiliates State 8 Ball Carnival 8-11June 2018

Granite Island Run 25 March 2018

Coast to Coast Bike Ride 18 March 2018

British Classics Tour 6 May 2018

2018 Encounter Celebrations 8 April 2018

2018 Rock n Roll Festival

OC592018 That Council commits to funding the 2018 Rock n Roll Festival with apre-budgetary commitment of $15,000 forecast income, and expenses of $40,000.

September2018

2019 Tour Down Under Expression of interest

OC602018 That Council lodge a formal expression of interest with EventsSouth Australia to host either a stage finish and/or a stage finish (with the BUPAChallenge Tour) as a part of the 2019 Santos Tour Down Under and provide acommitment of $39,000.00 in the 2018/19 financial year to support the delivery ofthe event.

January 2019

Other projects

At the Council meeting on Monday 3rd of July the Council adopted the 2017-18 AnnualBusiness Plan and Budget, inclusive of capital and operating expenses for the year ahead.The following report provides some context and an update as to the projects that have beenincluded in the budget and Annual Business Plan

Economic Development Projects

Victor Harbor Business Week (Was held in August)



Budget Allocation : $3,000Key Planned Activity: Deliver 2017 Victor Harbor Business Week in partnership withBusiness Victor Harbor to support business growth in the areaFunds to support the delivery of the 2017 Victor Harbor Business Week in partnershipwith Business Victor Harbor.

Digital Economy Action PlanBudget Allocation $3,800Key Planned Activity: Implement the 2017/18 Digital Economy Action Plan inaccordance with the adopted Digital Economy StrategyPlan approved February 2018

2017-18 Solar (CPREP) ProgramBudget Allocation $6,000Council have been working with six Councils in the Adelaide Hills and Fleurieu regionto explore the best solution for delivering a community energy program that will reduceenergy costs for local consumers and businesses. The program is intended to providethe community with access to tools and information that reduces the impact ofincreasing energy prices while supporting the transition to renewable energy solutionsand advancing technology.

RV Dump PointBudget Allocation $27,000 capital and $4600 operatingKey Planned Activity: Establish and maintain an RV Waste Disposal system to attractmotorhome visitors to Victor HarborThe installation of the RV Dump Point is now complete at the Information Bay site onAdelaide Road. Council currently observing use of the facility.

Agribusiness Reference GroupBudget Allocation $5,000Key Planned Activity: Deliver a series of actions from the 2017/18 Agribusiness ActionPlan, informed by the City of Victor Harbor’s Agribusiness Reference Group andAgribusiness Survey 2017

Funds will support Council’s Agribusiness Reference Group to deliver a range ofservices and projects supporting local farmers and the sector, including workshops,seminars and communications.

Agricultural Roadside Weed ControlBudget Allocation $15,000The Council have allocated an additional $15,000 to support weed control activityspecifically designed to minimise the incursion of roadside weeds into primaryproduction areas. A significant amount of works has occurred across the Councildistrict, resulting in excellent landholder engagement and feedback. The AgribusinessReference Group are continuing to work with representatives from the NaturalResources Management Board to encourage a collaborative approach includinginvolvement with local landholders in addressing their individual weed problems.Funds to be used for on-ground activity.



Business Victor Harbor Business Awards – held in NovemberBudget: $1500Key Planned Activity: Provide corporate sponsorship for the 2017 Victor HarborBusiness Awards

Committee Initiatives AllowanceBudget $5000

Other Key Planned Activities• Provide information to local businesses on Council’s procurement process and

encourage local businesses to become prequalified contractors• Through regular newsletters and emails provide local businesses with information

on training opportunities and funding assistance• Work with agencies such as the Commission for Small Business, Regional

Development Australia, and the Department of State Development to designbusiness support programs for local delivery

• Undertake an annual survey of businesses in Victor Harbor (Complete)• Work with Regional Development Australia (Adelaide Hills, Fleurieu and Kangaroo

Island) to support business linkages and regional economic development activities• Continue to work with Victor Harbor TAFE to provide training opportunities that

meet the expectations of the business community and local employers• Prepare a Victor Harbor Investment Attraction Strategy and complementary Action

Plan• Maintain and update business plates on Maude Street and Lincoln Park precinct

signage boards $1500

Mainstreet ProgramBudget Allocation $15,000 Façade Grants $5000 (Grants have been expended for theyear)A new Action Plan is required as the current 5 year plan expires in 2017. This will bedeveloped in consultation with the Business Victor Harbor Mainstreet Committee.

Key Planned Activities:• Continue implementation of the Mainstreet Annual Business Plan, including

provision for trader support Coordinate the Victor Harbor Mainstreet Easter Huntand Christmas events including Santa’s Cave and street entertainment.

• Implement the reviewed Outdoor Dining and Street Trading Policies Reassess staging of the Mainstreet Precinct Master Plan to enhance opportunities

for providing places for creative and social activities

Tourism Development• Tourism Advertising/Media and Publications $36,200 (Place Brand updates to

publications and advertising)

• Fleurieu Expressway $5000

• Tourism Website Maintenance $5,000



Key Planned Activity: Undertake structural maintenance of Council’s tourism

website

• Branded Event Signage & Displays $5,600

• Fleurieu Peninsula Tourism Marketing Contribution $34,000

Key Planned Activity: Participate in the Fleurieu Peninsula Tourism Board,

Regional Tourism Plan and related activities

• City Information Boards Maintenance $4000 Income $3000

• Work with Oceanic Victor to establish marine tourism operations on Granite Island

• Advocate for Granite Island to be maintained as a key tourist attraction

Events• New Years Eve Expenses $38,600 Income $10,000

• Schoolies Week Expenses $20,000

• Tour Down Under Expenses $39,000

• Rotary Art Show Expenses $12,000

• Christmas Pageant Expenses $5,600

• Rock and Roll Festival Expenses 40,000 Income $13,000

Key Planned Activity: Organise and stage the Rock ‘n’ Roll Festival

• Whaletime Playtime Event Expenses $26,000 Income $10, 500

Key Planned Activity: Organise and stage the Whale Time Playtime Festival

• Other Special Events Expenses* $16,500 (refer below)

o Encounter Bay Triathlon $2,000

o Food & Wine Festival $3,000

o Auto-Jumble $1,000

o Coast 2 Coast Tuna $400

o Granite Island Run $80

o Victor Harbor Triathlon $2,000

o Lockington Horse Trials $1,000

o Coast to Coast Bike Ride $2,700

o Encounter Celebrations $830

o British Classics Tour $1,030

o SA State 8 Ball $1,250

o Contingency $1,210



6. MATTERS OF URGENCY

7. CONFIDENTIAL ITEMS

Nil

8. NEXT MEETING

9. CLOSURE

Documents

NOTICE OF MEETING - victor.sa.gov.au · 5.2 Deputation - Encounter Coast Surfing Reserve - Khairunnisa ... • Persons wishing to make a representation to Council on an item within