NEED FOR THE STUDY:
Soichiro Honda, the man behind Honda Motor Compan b hi! "npara##e#ed achie$ement bro"%ht motorcc#e to ma!!e!&
Honda Motor Compan the 'or#d! bi%%e!t motorcc#e ma(er!& Honda! )ir!t motorcc#e 'a! born o"t o) nece!!it in immediate po!t *or#d *ar+, -apan, 'here  p"b#ic tran!portation 'a! de!perate# o$ercro'ded and %a!o#ine !e$ere# re!tricted&
He dreamed o) %i$in% peop#e e$er'here an economica# )orm o) tran!portation, and be%an prod"cin% !ma## motorcc#e!, inc#"din% one b"i#t in 1./. ca##ed the D+tpe dream&
0rand ima%e i! an era and rep"tation that the prod"ct %ain! thro"%h it! brand name b"i#din% brand ima%e he#p! the or%aniation in achie$in% tar%eted !a#e! and to !"!tain in the mar(et )or a #on% time& 2t he#p! the or%aniation in an increa!in% the a'arene!! o) #e$e# o) con!"mer! and a#!o ma(e! the prod"ct competition in e$er or%aniation need to impro$e the #e$e# o) brand a'arene!! and identi) c"!tomer  pre)erence! )or di))erent prod"ct!& Thi! 'i## ha$e a %reater an impact on !a#e! o) the  prod"ct&
Therefore present study is on
--------------------------------------------------------------- with reference to KATAKAM
The pre!ent !t"d 'i## be ba!ed on )o##o'in% ob3ecti$e!&
To !t"d and ana#e the a'arene!! to'ard! Honda bi(e!&
To identi) and ana#e the )actor! that in)#"ence! the c"!tomer pre)erence!&
To mea!"re the impact o) promotiona# too#! on brand a'arene!!&
To identi) the $ario"! !o"rce! thro"%h 'hich++++++++++++++++++++++++++++++++++++++ can
 be created& To dra' conc#"!ion! and !"%%e!tion!&
 
Methodo*o+y of the study:
The pre!ent !t"d 'i## be ba!ed on both primar and !econdar data&
  4rimar data 'i## be co##ected thro"%h a !tr"ct"red, 5"e!tionnaire, apart )rom thi!, the other techni5"e! !"ch a! inter$ie'!, di!c"!!ion! and on!ite ob!er$ation! 'i## be "!ed to co##ect primar data&
Secondar data 'i## be co##ected thro"%h compan ann"a# report!, 3o"rna#!, ma%aine!, te6tboo(! and internet& 7## thi! data can be ana#ed and )ina# conc#"!ion! and !"%%e!tion! can be dra'n&
'AM% D%'I.N:
7 !amp#e o) 188 c"!tomer! 'a! ta(en a! per the con$enience )or the pre!ent !t"d&
'CO% O( TH% 'TUD):
The pre!ent !t"d i! con)ined to 9hammam to'n& Samp#e o) 188 c"!tomer! are ta(en )or the !t"d& The !t"d i! on  
IMITATION':
The !t"d ba!ed on 9hammam and !"rro"ndin%! "rban and r"ra# area!& The !t"d cond"cted in !hort period o) /; da!& 2n thi! #imited period the !t"d ma not co$er a## a!pect!& Mone i! a#!o one o) the main con!traint! in cond"ctin% the pre!ent !t"d&
CHAT%R D%'I.N:
 
INDU'TR) RO(I%:
Motorcc#e! ha$e made their deb"t aro"nd the 1.;8!< thi! !ection #oo(! at the t'o 'hee#er! 'hich ha$e o$er the ear! ca"%ht the ima%ination o) the co"ntr& 2t 'a! in the ear 1.;/ that the 2ndian %o$ernment ordered )or tota#in% n"mber o) =88 motorcc#e! to man the 4a(i!tani border!& The b"##et! 'hich 'ere initia## #a"nched in En%#and a! a >;8cc bi(e and it 'a! "p%raded to ;88cc a ear or !o #ater& The!e bi(e! ha$e remained "na#tered, barrin% !ome co!metic chan%e! 'hich ha$e "nder%one o$er  the ear!& Th"! one can !a 'itho"t m"ch o) the do"bt that the 1.;; 0"##et 'a! one o)  the initia# hit! o) the 2ndian t'o 'hee#er ind"!trie! and ti## toda it contin"e! to be a dar#in% o) the motorcc#e enth"!ia!t!& En)ie#d 0"##et had a c#o!e competition 'ith another !t"d bi(e named Ra3doot< a! the bi(e 'a! !tron% eno"%h to hand#e the ro"%h 2ndian road!& The compan had roped in 2ndian He+Man Dharmendra )or the  promotion o) the 0i(e& *ith more than 1&? mi##ion $ehic#e! on the road the Ra3doot motorcc#e 'a! one o) the initia# hit! o) the ear#ier ear! o) t'o 'hee#er ind"!tr in the co"ntr& *hen hea$ motorcc#e! 'ere the order o) the da a re#ati$e# #i%hter   bi(e had ca"%ht on the ima%ination o) the 2ndian 'hee#er "!er& 2nd+S""(ia bi(e #a"nched b the then T@S S""(i %ro"p 'a! an in!tant hit& Ho'e$er the bi(e co"#d not !"!tain it! initia# !"cce!! d"e to the hi%h import content in the $ehic#e and #e!! o)  the #oca#iation& 2n Scooter! 0a3a3 Cheta( ha! been h"%e# re!pon!ib#e )or addin% moment"m, to the tran!port !!tem o) the co"ntr, ti## toda it remain! one o) the mo!t !"cce!!)"# brand! to ha$e come o"t o) the 0a3a3 Stab#e& The !cooter i! named a)ter the Hor!e o) Ae%endr Rana 4ratap Sin%h< the!e !et! o) t'o 'hee#! ha$e become a part o) the 2ndian mi#ie" and are o)ten con!idered a repre!entati$e o) the 2ndian midd#e c#a!! operation& @er )e' 'hee#er! ha$e been ab#e to em"#ate the !"cce!!, 'hich 0a3a3 Cheta( ha! achie$ed o$er the ear!& Simi#ar# AMA Motor! en3oed a rea!onab#e !"cce!! 'ith the #a"nch o) AMA !e#ect 'hich came 'ith ne' a%e techno#o% and impro$ed per)ormance&
 
A0out / whee*ers:
The motorcc#e ha! entered it! third cent"r, and the t'o 'hee#er ha! come a #on% 'a )rom it! ori%in! a! a bicc#e 'ith an en%ine& 2t! ne' ce#ebrated in the m"!e"m! and i! re$ered a! a !mbo# o) rebe##ion and )reedom& *ith the meteoric ri!e in %a! price! in the )ir!t decade o) 1 !t cent"r, man )ormer rider! are ret"rnin% to motorcc#e! to !a$e on %a! and to create #e!! impact on the en$ironment&  
History:
The )ir!t motoried t'o 'hee#er 'a! b"i#t b SYA@ESTER HO*7RD RO4ER o) Ma!!ach"!ett! in 1=?B& The in$entor demon!trated hi! !team po'er! motorbi(e at )air! a#on% the ea!t coa!t& 2t )eat"red hand %rip t'i!t thrott#e and a c#inder en%ine )ired b coa#& 2t did not catch on& The erman in$entor! ott#ieb Daim#er and *i#he#m Ma 0ach prod"ced the Reit'a%en Ridin% CarG, the )ir!t %a!  po'ered bi(e in 1==;& The erman Compan Hi#debrand 'o#)m"##er deb"ted the )ir!t bi(e! )or !a#e to the p"b#ic in 1=./& 7## the ma3or motorcc#e brand! that are !ti## aro"nd toda& *ere )o"nded in the period o) 1.8 to 1.;;& Tri"mph 1.8G, Har#e+Da$id!on 1.8>G, Honda 1./?G, S""(i 1.;G 9a'a!a(i 1.;/G and Yamaha 1.;;G&
Types:
 
 
opu*rity:
Motorcc#e !a#e! 'or#d'ide %re' b ?&; percent d"rin% the economic do'nt"rn o) 88=& 7ccordin% to 0#oomber%&com& The in!"rance in!tit"te )or Hi%h'a !a)et e!timate! that motorcc#e re%i!tration! in the United State! %re' b ;1 percent  bet'een 888 88;&
 'fety:
Fata# accident! in$o#$in% motorcc#e! are )ar hi%her than car!& Data )rom the U&S department o) Tran!portation! 88; Fata#it 7na#!i! Reportin% S!tem report the #ate!t a$ai#ab#e o) thi! 'ritin%G indicate! there 'ere ;&> car cra!he! re!"#tin% in a )ata#it per 188, 88 pa!!en%er car! in that ear, compared to =;&.> )ata#itie! per  188,88 re/%i!tered motorcc#e!& The bi%%e!t ca"!e! o) motorcc#e rider )ata#itie! are  pa!!en%er $ehic#e! ma(in% an i##e%a# t"rn into the rider and rider! ta(in% t"rn! too 'ide and %oin% o)) the road&
(ue* %fficiency:
The United State! %o$t& doe! not re5"ire )"e# emi!!ion! !tandard! )or  motorcc#e! and the ind"!tr doe! not ha$e a !tandardied method )or comp"tin% mi#e! per %a##on& Modern motorcc#e! a$era%e aro"nd ;8 mi#e! per %a##on&
Two 1hee*er Mode*s:
 
Two 1hee*er Co!pnies:
There are a n"mber o) 'hee#er companie! in 2ndia& The prod"ced $ehic#e! o)  e6treme# hi%h !tandard& Some o) the #eadin% 'hee#er man")act"re! in 2ndia are 0a3a3 7"to, T@S motor!, 9inetic Motor!, S""(i Motor Corporation, Roa# En)ie#d Motor! 2ndia, Yamaha motor 2ndia, AMA 2ndia Honda Motor Cc#e Scooter! 2ndia 4$t Atd& Man o) 'hee#er! man")act"red b the!e companie! are e6ported to co"ntrie! in So"th Ea!t 7!ia, 7)rica So"th 7merica& Motorcc#e! are a! "!"a##  priced hi%her than that o) the !cooter! and moped!&
There are e$en e5"ipped 'ith more )eat"re! )or )a!ter tra$e# ba!ed "pon the en%ine di!p#acement! and po'er capacit motor cc#e! are )"rther c#a!!i)ied a! < Road 0i(e! , Tria# 0i(e!, Racin% 0i(e!, To"rin% 0i(e!& Mo!t o) the motorcc#e! in 2ndia come 'ith en%ine capacit o) abo"t 188cc to ;8cc&
The en%ine capacit o) Scooter! a! "!"a## $arie! bet'een 188cc to 1;8cc& Moped! ha$e !ma## en%ine capacit ran%in% bet'een ;8cc to 188cc& mo!t o) the a"tomobi#e companie! in thi! !e%ment are a#'a! comin% "p 'ith ne'er $ariant! o)  di))erent mode#! o) 'hee#er!&
 
Two whee*ers in Indi:
2ndia i! the !econd #ar%e!t prod"cer o) t'o 'hee#er! in the 'or#d& 2n the #a!t )e' ear! the 2ndian 'hee#er ind"!tr ha! !een !pectac"#ar %ro'th& The co"ntr !tand! ne6t to China -apan in term! o) prod"ction and !a#e! re!pecti$e#& Ma3orit o) 2ndian!, e!pecia## the o"n%!ter! pre)er motorbi(e! rather than car!& Capt"rin% a #ar%e !hare in 'hee#er ind"!trie!, bi(e! and !cooter! co$er a ma3or  !e%ment& 0i(e! are con!idered to be the )a$orite amon% the o"th %eneration, a! the he#p in ea! comm"nication& Aar%e $arietie! o) 'hee#er! are a$ai#ab#e in the mar(et& (no'n )or their #ate!t techno#o% and enhanced mi#ea%e& 2ndian bi(e!, !cooter! and moped! repre!ent !t#e and c#a!! )or both men and 'omen in 2ndia&
#enefits of / whee*ers:
T'o 'hee#er! are the mo!t pop"#ar and hi%h# !o"%ht o"t medi"m o) tran!port in 2ndia& The trend o) o'nin% 'hee#er! i! d"e to it!:
Economica# price& Sa)et& F"e#+e))icient& Com)ort #e$e#&
Ho'e$er, )e' 2ndian bi(e enth"!ia!t! pre)er hi%h per)ormance imported bi(e!& Some o) the mo!t pop"#ar hi%h !peed bi(e! are S""(i Haab"!a, 9a'a!a(i Nin3a, S""(i Ke"!, Hero Honda 9arima, and 0a3a3 4"#!ar Honda Unicorn& The!e !"per   bi(e! are !pecia## de!i%ned )or tho!e 'ho ha$e a ea# )or !peed dri$e& 0ro'!e thro"%h the pa%e! and catch a## the detai#! o) hi%h per)ormance 'hee#er! in 2ndia& 9no' more abo"t #ate!t #a"nche! and happenin%! in 'hee#er! ind"!tr&
Two whee*er s*es !intin scorchin+ +rowth"
The 'hee#er ind"!tr ha! reported rob"!t !a#e! )or the month o) Ma& Ma3or  companie! reported impro$ed !a#e! ear o$er ear YOYG&
 
0a3a3 a"toI! e6port! 'ere "p ?8J at .?888 "nit! $!& ?8888 "nit!YOY& The companI! motorcc#e! !a#e %re' ?> J at B888 "nit! 'hi#e it! > 'hee#er !a#e! 'ere at >8888 "nit! to 8888 "nit! #a!t ear& "p ;Jthe companI! ne' Di!co$er 1;8cc !o#d 1888 "nit! in Ma and the tar%et )or -"ne i! ;888 "nit!& 0a3a3 a"to e6pect! it! e6port! to %o "p to 188888 "nit! in -"ne&
Hero Honda motor! !enior $ice pre!ident mar(etin% Sa#e! 7ni# D"a !aid the 1/J %ro'th in Ma i! $er !ati!)in%, comin% a! it doe! o$er the hi%h ba!e o) o"r  !a#e! #a!t ear& *e had !i%ni)icant contrib"tion! )rom !e%ment! re!"#tin% in thi! achie$ement& The companI! !cooter 4#ea!"re recorded !a#e! o) o$er /888 "nit! #a!t month, he added&
T@SI! !a#e! )or motorcc#e ro!e ?&./J to ?B.8? "nit! )rom ;>/.; "nit! in the ear a%o period& The Compan !aid it! e6port! in Ma !"r%ed ?&8B J to 1=8/? "nit! a%ain!t 111>; "nit! in Ma 88.& CompanI! > 'hee#er !a#e! !oared o$er three )o#d to >1> "nit! in Ma )rom B8B "nit! in the !ame month o) #a!t ear&
 Two whee*ers 0y 0rnds:
07-7- 7UTO
AMA 2ND27
SUKU92 MOTOR 
M7H2NDR7 *HEEAERS
EAECTROT HERM
 Hond phi*osophy:
0a!ic 4rincip#e!: Re!pect )or the indi$id"a#!& The > -o! 1& 0"in% & Se##in% >& Creatin%&
Compan 4rincip#e: maintainin% a %#oba# $ie' point, 'e are dedicated to !"pp#in% prod"ct! o) the hi%he!t 5"a#it, et at a rea!onab#e price )or 'or#d $ide c"!tomer !ati!)action&
Mana%ement 4o#icie!:
• Re!pect !o"nd theor, de$e#op )re!h idea!, and ma(e the
mo!t e))ecti$e "!e o) time&
• En3o 'or( and enco"ra%e open comm"nication&
• Stri$e con!tant# )or a harmonio"! )#o' o) 'or(,
• 0e e$er mind)"# o) the $a#"e o) re!earch and Endea$o"r&
 
 Corporte profi*e:
Honda Motor Co&, Atd& Operate! "nder the ba!ic princip#e! o) Re!pect )or the 2ndi$id"a# and the >-o! common# e6pre!!ed the -o o) 0"in%, The -o o) Se##in% and The -o o) Creatin%& Re!pect )or the 2ndi$id"a# re)#ected the companie! de!ire to re!pect the "ni5"e character and abi#it o) each indi$id"a# per!on, tr"!tin% each other! a! e5"a# partner! in order to do their be!t in an !it"ation&
0a!ed on thi!, The Three -o! e6pre!!e! their be#ie) and de!ire that each  per!on 'or(in% in or comin% into contact 'ith the compan, direct# or thro"%h o"r   prod"ct!, !ho"#d !hare a !en!e o) -o thro"%h that e6perience&
2n #ine 'ith the!e ba!ic princip#e!, !ince it! e!tab#i!hment in 1./=, HOND7 ha! remained on the #eadin% ed%e b creatin% ne' $a#"e and pro$idin% prod"ct! o) the hi%he!t 5"a#it at a rea!onab#e price, )or 'or#d'ide c"!tomer !ati!)action& 2n addition the compan ha! cond"cted it! acti$itie! 'ith a commitment to protectin% the en$ironment and enhancin% !a)et in a mobi#e !ociet&
The Compan ha! %ro'n to become the *or#dI! #ar%e!t Motorcc#e Man")act"rer and one o) the #eadin% 7"to Ma(er!& *ith a %#oba# net'or( o) ;81L !"b!idiarie! and a))i#iate! acco"nted )or "nder the e5"it method, Honda De$e#op!, man")act"re! and mar(et! a 'ide $ariet o) prod"ct!, ran%in% )rom !ma## %enera#  p"rpo!e en%ine! and !cooter! to !pecia#t !port! car!, to earn the compan an o"t!tandin% rep"tation )rom c"!tomer! 'or#d'ide&
Hond 2 Co!pny history:
 
'oichiro Hond be%an b man")act"rin% pi!ton Rin%! in No$ember 1.>B& He 5"ic(# became a S"b Contractor to Toota, and then e6panded to other en%ine part!&
On September /, 1./= the Honda Motor Co& 'a! )o"nded& Soichiro Honda too( ad$anta%e o) a %ap in the -apane!e Mar(et that 'a! decimated b *or#d *ar 22< -apan 'a! !tar$ed o) Mone F"e#, b"t !ti## in need o) 0a!ic Tran!port& Honda "ti#iin% hi! man")act"rin% )aci#itie! attached an en%ine to a bicc#e, creatin% the Cheap and E))icient Tran!port that 'a! re5"ired&
The Honda 4i!ton Man")act"rin% )aci#itie! 'ere a#mo!t de!troed& Soichiro Honda created a ne' compan 'ith 'hat he had #e)t, %i$in% it the "n"!"a# name o)  Honda i$en 9o%o 9ab"!hi(i 9ai!ha 'hich tran!#ate! to Honda Re!earch 2n!tit"te Co& ATD& De!pite it! %randio!e name, the )ir!t )aci#it bearin% that name 'a! a 'ooden !hac( 'here Mr& Honda and a!!ociate! 'o"#d )it En%ine! to 0icc#e!& 2ntere!tin%# the o))icia# -apane!e Name )or Honda Motor Co& remain! the !ame, in honor o) Soichiro Honda! e))ort!&
Honda 5"ic(# be%an to prod"ce a ran%e o) !cooter! and motorcc#e! and Soichiro Honda 5"ic(# reco$ered )rom the #o!!e! inc"rred d"rin% the 'ar& 0 the #ate 1.?8! Honda had con5"ered mo!t 'or#d Mar(et!& The 0riti!h 'ere e!pecia## !#o' to re!pond to the Honda introd"ction o) E#ectric Starter! to motorcc#e!& 0 the 1.B8!, Honda 'a! the #ar%e!t prod"cer! o) Motorcc#e! in the *or#d&
Honda be%an prod"cin% road Car! in 1.?8, mo!t# intended )or the -apane!e Mar(et& Tho"%h participatin% in the internationa# Motor!port Honda 'a! ha$in% di))ic"#t !e##in% it! a"tomobi#e! in the United State!& 0"i#d )or -apane!e b"er!, HondaI! !ma## car! had )ai#ed to %ain the intere!t o) 7merican 0"er!&
  Honda Fina## e!tab#i!hed a )ootho#d in the 7merican mar(et in 1.B 'ith the
 
2n 1.B?, the 7ccord 'a! immediate# pop"#ar beca"!e o) it! econom and )"n to dri$e nat"re< Honda had )o"nd it! niche in the United State!& 2n 1.= Honda 'a! the )ir!t -apane!e Car Man")act"rer to b"i#d car p#ant! in the US, !tartin% 'ith the 7ccord p#ant in Mar!$i##e, Ohio& The no' ha$e p#ant! in Mar!$i##e, 7nna, and Ea!t Aibert, a! 'e## a! in Ainco#n, 7#abama Honda Man")act"rin% o) 7#abamaG, and Timmon!$i##e So"th Caro#ina, and p#an to open a ne' p#ant in Ta##apoo!a, eor%ia& HondaI! North 7merican and US head 5"arter! are #ocated in Torrance, Ca#i)ornia& HondaI! Canadian Ci$ic! i! man")act"red in their p#ant in 7##i!ton, Ontario !ince 1.=;&
Honda 'a! a#!o the )ir!t -apane!e a"toma(er to introd"ce a !eparate #"6"r #ine o) $ehic#e!& Created in 1.=? and (no'n a! 7c"ra, the #ine i! made "p o) modi)ied $er!ion! o) Honda @ehic#e! "!"a## 'ith more po'er and !portine!! that their Honda Co"nter 4art!&
1.=. !a' a mo$e that 'a! !et to re$o#"tiona#ie the 'a car ma(er! t"ned their  en%ine!& Honda #a"nched their @TEC $ariab#e $a#$e timin% !!tem in it! prod"ction car en%ine!&, 'hich %a$e impro$ed e))icienc and per)ormance acro!! a border ran%e o) en%ine !peed!& one o) the )ir!t o) it! (ind i! pa!!en%er $ehic#e!, it 'or(ed on  premi!e o) t"nin% one en%ine to operate at di))erent !ettin%! dependin% on #oad&  Norma# dri$in% 'o"#d "!e a !horterI cam #obe that re!"#ted in more e))icient operation& 7 more a%%re!!i$e, #on%er d"ration can en%a%e! 'hen en%ine R4M reache! a !et point re!"#tin% in more po'er d"rin% hard acce#eration& The dri$er %et! the be!t o) both 'or#d!< hi%h e))icienc and hi%h po'er on demand& Man a"toma(er! ha$e introd"ced their o'n $er!ion! o) $ariab#e $a#$e timin%& The techno#o% i!  No' !tandard acro!! the 'ho#e Honda Ran%e&
 
it! $ehic#e! !a)er )or pede!trian!, 'ith more !a)e# de!i%ned hood!, hin%e!, )rame con!tr"ct! and bra(e a'a 'iper pi$ot!&
Mi*estones in Hond History:
Honda 'a! )o"nd in the #ate 1./8! a! -apan !tr"%%#ed to reb"i#d )o##o'in% the 22+*or#d *ar& Compan )o"nder Soichiro Honda )ir!t be%an man")act"rin% 4i!ton Rin%! be)ore t"nin% hi! attention to ine6pen!i$e motorcc#e!& Mr& Honda ha! a  pa!!ion )or en%ineerin%, and thi! became e$ident b the 'i#d !a#e! !"cce!! o) hi! motorcc#e! in the 1.?8! and b competin% head to head a%ain!t the 'or#dI! be!t in race trac(!& Toda, Honda i! a 3"%%erna"t, o))erin% c#a!!+#eadin% machine! in mo!t e$er cate%or&
• 1.8? Soichiro Honda i! born in Hamamat!", -apan& Hi! )ather o'n! a
 b#ac(!mith !hop that a#!o repair! bicc#e!& 7! a o"n% man, Honda i! an apprentice in an a"tomoti$e %ara%e in To(o&
• 1.= Honda ret"rn! to Hamamat!" to open hi! o'n a"to repair Shop&
Enamored 'ith !peed, he b"i#d hi! o'n race car&
• 1.>? Honda i! in3"red in an a"to racin% accident&
• 1.>B He )orm! a compan to man")act"re pi!ton rin%!& 7)ter a !ha( !tart
 
• 1./? Soichiro Honda !e##! hi! pi!ton+rin%! b"!ine!!& -apan i! !tr"%%#in% to
re%ain !ome !emb#ance o) norma#c, a)ter ha$in% been bombed )#at at the end o) **22& Honda rea#ie! the need )or a))ordab#e tran!portation and be%in! %ra)tin% 'ar+!"rp#"! t'o !tro(e motor onto bicc#e!& the motor! had ori%ina##  been intended )or "!e on portab#e %enerator! )or mi#itar radio!G&
• 1./= Honda Motor Co& Atd i! incorporated& Sichiro Honda )oc"!e! on the
en%ineerin% !ide o) the b"!ine!!, 'hi#e )inancia# operation! are contro##ed b Ta(eo F"3i!a'a&
• 1./. the compan prod"ce! it! )ir!t rea# otorcc#e, po'ered b a .=cc t'o
!tro(e motor& *hen an emp#oee !ee! the )ir!t one a!!emb#ed and it i! ridden o"t!ide the )actor, he !a!, it i! #i(e a dream& The name Dream 'a! adopted )or the bi(e o))icia## (no'n a! mode# D&
• 1.;1 Mr& Honda i! in)"riated b the noi!e !me## and )"me! )rom the !tro(e
&
• 1.; De!pite the )act thet he de!pi!e! !"ch primiti$e po'erp#ant!, Honda )#irt!
 
• 1.;> the 0en# - / !tro(e, .8ccG i! re#ea!ed& 7t #ea!t !ome o) the!e 'ere !o#d
'ith 0en# tan(+bad%e!, and carried at Honda name on en%ine ca!e! on#& The 0en# !erie! a#!o #a!ted a #on% time, and "!hered in an era o) impro$ed  per)ormance& The 'ere immediate# pop"#ar 'ith 3apanI! amate"r racer!&
• 1.;/ Soichiro Honda !hare! hi! o'n dream o) !"cce!! in rand 4ri6
motorcc#e racin%& He 'rite!, M chi#d hood dream 'a! to be a championo)  motor racin% 'ith a machine b"i#t b m!e#)& Ho'e$er be)ore becomin% 'or#d champion, it i! !tron%# re5"ired to e!tab#i!h a !tab#e corporate !tr"ct"re,  pro$ided 'ith preci!e prod"ction )eci#itie! and !"perior prod"ct de!i%n& From thi! point o) $ie' 'e ha$e been con)i%"rin% on pro$idin% hi%h 5"a#it prod"ct! to meet -apane!e dome!tic cond"mer demand and 'e ha$e not had eno"%h time to po"r o"r e))ort! in motor cc#e racin% "nti# no&&&& 2 here a$o' m intention that 2 'i## participate in the TT race and 2 proc#aim 'ith m )e##o' emp#oee! that 2 'i## po"r a## m ener% and creati$e po'er! into 'innin%&
Mr& Honda attended the 2!#e o) Man race! a! an ob!er$er that ear, pain%  partic"#ar attention to the erman+made NSU motorcc#e! that dominated the 1; and ;8 c#a!!e!& 7#tho"%h it i! 'ide# be#ie$ed Honda copied the!e machine!, it i! not tr"e< the NSU racer! 'ere !in%#e! 'ith be$e#+dri$e cam!+ nothin% #i(e the ear# Honda racer!&
• 1.;B the #eadin% 2ta#ian man")act"rer!, inc#"din% M@ 7%"!ta, i#era and
Mondia# anno"nce that the 'i## 'ithdra' )rom *or#d Champion!hip Racin%, citin% increa!in% co!t!& M@ 7%"!ta 'i## rene%e on thi! a%reement and contin"e racin%& Honda b"! one o) the #a!t Mondia# race bi(e!& The -apane!e compan doe!not cop the 2ta#ian bi(e, b"t it doe! "!e it a! a !o"rce o) in!piration and an e6amp#e o) the !tandard the need to reach&
• 1.;= the S"per C"b a(a C188, a(a C7188, a(a !imp# the Honda ;8G hit!
 
• 1.;. Honda enter! the )amed 2!#e o) Man TT race! )or the )ir!t time& The
compan )ie#d! )i$e machine! in the 1; cc U#tra+#i%ht 'ei%ht c#a!!& The  bi(e! are 1;cc t'in!, o) the tpe raced the pre$io"! ear in -apane!e nationa# competition& Naomi Tana%"chi achie$e! the team! the be!t TT re!"#t!, )ini!hin% !i6th& Honda 'in! the man")act"rerI! troph in the c#a!!&
Honda open! 7merican Honda Motor Co& in Ao! 7n%e#e!&
• 1.?1 Honda dominate! both the 1;cc and ;8cc c#a!!e! at the TT& Mi(e
Hai#'ood 'in! both race!, 'ith HondaI! )ini!hin% 1!t thro"%h ;th po!ition! in each ca!e& The 2!#e o) Man E6aminer ne'!paper !a! !imp# 2t 'a! a de$a!tatin% 'in )or the Orient&
• 1.?> thi! ear, Honda )oc"!e! on F+1 car racin%, and the motorcc#e racin%
 pro%ramme !"))er!& Sa#e! o) !treet bi(e! remain !tron%, ho'e$er: the !"per  C"b i! a'arded the French Mode C"p: Honda open! it! )ir!t o$er!ea! p#ant in 0e#%i"m: re ad$erti!in% "n$ei#! the )amo"! Yo" meet the nice!t peop#e on a Honda campai%n& Ear# the )o##o'in% ear, Honda b"! commercia# time in the 7cadam a'ard! )or a Nice 4eop#e te#e$i!ion and )eat"rin% the !"per  c"b&
• 1.?/ t'o !tro(e motor! be%in to dominate the !ma##er+di!p#acement racin%
c#a!!e!& 2n order to remain competiti$e in ;8cc c#a!!e!, Honda prod"ce! !i6+ c#inder ;8, the >RC1?/&
• 1.?= 1. ear! a)ter the companI! )ir!t 'hee#er ro##ed o"t o) the )actor,
Honda prod"ce! it! 18 mi##ionth motorcc#e&
 
• 1.?. Honda "n$ei#ed the C0B;8 at the To(o Motor Sho' b"t it didnIt hit
the mar(et& 2t 'a! the )ir!t mar(et bi(e to come 'ith Di!( bra(e!&
• 1.B8 Honda entered )o"r rider! in the Datona 88, b"t on# one+Dic( Mann+
)ini!hed& 2t 'a! a h"%e 'in )or Honda in 7merica&
• 1.B honda )ina## admit! that inorder to b"i#d a competiti$e ;8cc
motocro!!er, the compan ha! to ma(e another !tro(e motor& CR ;8 E#!inore reache! the U&S in ear# B>&
• 1.B> Soichiro Honda retire! a! the Compan 4re!ident& He remain! on the
0oard o) director!, 'hich %rant him the honori)ic tit#e S"preme 7d$i!or in 1.=>&
 
• 1.B= in an e))ort to b"i#d a competiti$e )o"r !tro(e motorcc#e )or the ;884
*or#d Champion!hip, Honda prod"ce! the O$a# 4i!ton NR;88& 2t 'a! e))ecti$e# a / c#indered @+= 'ith = connectin% rod! and > $a#$e!&
• 1.=1 Honda o#d *in% prod"ction mo$e! )rom -apan to a ne' )actor in
OH2O&
• 1.=> Freddie Spencer 'in! the ;88cc *or#d Champion!hip& For the )ir!t time
Honda *in! the 0#"e Riband Champion!hip&
• 1.=? a)ter a !ha( !tart, the @+Fo"r @F !erie! o) road bi(e! i! redeemed
'ith the rede!i%ned @FRB;8F 2nterceptor& 2t! %ear dri$e o"t o) the cam! once and )or a## bani!h cam dri$e and 'ear prob#em!, and the mode# i! %enera## ac(no'#ed%ed a! the 0e!t 7## Ro"nd Road 0i(e )or mo!t o) the ne6t ten ear!&
• 1.=B the C0R?88F H"rricane i! HondaI! )ir!t )"## )aired, )o"r c#inder 
!treet bi(e&
 
• 1..8 the @FRB;8R a(a RC>8 )ina## arri$e! in the U&S three ear! a)ter it i!
)ir!t !o#d in -apan&
3443 the Co!pny Mourns the Deth of 'OICHIRO
HONDA "
  344/ 88 "nit! o) the #e%endar NR a(a NRB;8 are prod"ced& Thi! i! a !treet
#e%a# $er!ion o) the i##+)ated NR ;88 rand 4i6 Racer& *hich !e##! )or a  breath ta(in% o) ?8,888P
  3445 the C#R466RR !t"n! the !port bi(e 'or#d& De!i%nd b Tadao 0aba,
the Fireb#ade combine! the po'er o) an open c#a!! motorcc#e 'ith the 'ei%ht hand#in% o) a ?88 po"nd!&
 
  881 @a#entino Ro!!i ein! the #a!t e$er ;88cc *or#d Champion!hip on the
 NSR;88 t'o !tro(e&
  /66/ a## chan%e& Or not& Ro!!i 'in! the )ir!t *or#d Champion!hip in the
..8cc Moto4 era, on the )i$e+c#inder )o"r !tro(e RC11@& @a#entino Ro!!i ein! the #a!t e$er ;88cc *or#d Champion!hip on the NSR;88 t'o !tro(e&
  /668 Honda prototpe! are a motorcc#e po'ered b a )"e# ce##&
  /669 The 76666666th 'uper Cu0 is 'o*d"
  /66 Hond i! the )ir!t man")act"rer to o))er a motorcc#e 'ith air ba%
cra!h protection&
  818 Honda introd"ce! a 118 cc motorcc#e C# Twister and it ha! 'on a##
 
  /633 Hond introduces its !ost pro!inent !otorcyc*e in /76cc se+!ent
contro**ed 0y / ;*;es nd DOHC cy*inder with ro*in< 'uspension nd
i=uid Coo*ed throu+h Di!ond shped (r!e" And is the first e;er
!otorcyc*e to introduce the A#' Anti #r<e oc< 'yste! in Two
1hee*er industry" A*so inc*uded the .M(I techno*o+y" .i;in+ 0etter
!i*e+e of 59 <!p* nd throu+h its cuttin+ ed+e techno*o+y it hs +oin+
to 0e No" > in /76 cc se+!ent"
#OARD O( DIR%CTOR'
  'toshi Ao<i ?Chir!n nd Representti;e Director @
  T<no0u ?resident nd Representti;e Director@
 
'enior Mn+in+ Directors
 
Hond Motorcyc*e B 'cooters Indi ri;te i!ited
 
Hond Motorcyc*e B 'cooters Indi ri;te i!ited:
Honda Motorcc#e Scooter! 2ndia 4ri$ate Aimited HM'I i! a 'ho## o'ned !"b!idiar o) Honda motor Compan Atd& -apan and ha! a rep"tation o) prod"cin% Roc( So#id, tro"b#e )ree machine!&
Motorcyc*es:
Honda ha! contin"o"!# "p%raded their Unicorn and Shine Mode#! addin% a da!h o) St#e to the!e a#read pro$en per)ormer!&
*ith the recent #a"nch o) Honda St"nner, Honda ha$e introd"ced per)ormance  bi(in% to the 1;cc !e%ment in 2ndia& *ith !port !t#in% and t"be#e!! tire! and more  po'er)"# en%ine thi! bi(e i! bo"nd to appea# to tho!e #oo(in% )or per)ormance and #oo(! 'itho"t !acri)icin% mi#ea%e&
'cooters:
The Honda 7cti$a i! b )ar the mo!t !"cce!!)"# a"to %eared !cooter in the 2ndian Scooter Mar(et and !hare! mechanica#! 'ith the partia## )iber bodied Honda 7$iator and the comp#ete# )iber bodied Honda Dio& The 7$iator a#!o come! 'ith an optima# di!c bra(e $er!ion that !port! a##o 'hee#!&
The Eterno i! the #one %eared !cooter o))ered b Honda and )ind! !i%ni)icant demand in certain re%ion! than(! to it! roc( !o#id en%ine and e6ce##ent )"e# e))icienc&
 Hond Co!pny O0ecti;es:
 
Honds pproch to custo!er stisfction :
2n accordance 'ith the Honda phi#o!oph o) re!pect )or the indi$id"a# and the three  3o! o) b"in%, !e##in% and creatin%& Honda ha! a#'a! 'or(ed c#o!e# 'ith it! dea#er!hip! to ma6imie c"!tomer !ati!)action& E$er !tep o) the 'a, )rom p"rcha!e to a)ter+!a#e! !er$ice, dea#er!hip! are 'or(in% hand in hand 'ith Honda to maintain the tr"!t o) c"!tomer!&
Honda, a! a man")act"rer o) mobi#it prod"ct!, ho#d! 5"a#it and !a)et to be amon% the hi%he!t re!pon!ibi#itie! o) mana%ement and en%a%e! in a 'ide ran%e o) initiati$e! to promote them& Said )o"nder Soichiro Honda, it i! "nacceptab#e that e$en one c"!tomer in ten tho"!and !ho"#d recei$e a de)ecti$e prod"ct& ThatI! 'h 'e ha$e to aim )or 18J& 0a!ed "pon thi! princip#e, Honda con!tant# en%a%e! in initiati$e! to o))er c"!tomer! a ne' #e$e# o) o"t!tandin% 5"a#it& 0a!ed "pon the  princip#e o) !a)et )or e$er one, Honda i! tac(#in% !a)et i!!"e! both )rom prod"ct and ed"catriona# per!pecti$e!, !tri$in% to ma(e mobi#it !a)er and more com)ortab#e& 7! a %#oba# man")act"rer o) mobi#it prod"ct!, Honda i! !5"are# con)rontin% the i!!"e o) acce#eratin% %#oba# c#imate chan%e b !tri$in% to man")act"rin% prod"ct! 'ith #o'e!t i!!"e o) CO emi!!ion! at p#ant! 'ith the #o'e!t CO emi!!ion!& Thro"%h en$ironmenta# initiati$e! in both prod"ct de$e#opment and prod"ction, Honda !ee(! to #ead the 'a in en$ironmenta# techno#o%& 0 comm"nicatin% the 3o o) b"in%, !e##in% and creatin% to a## Honda Sta(e ho#der! – o"r C"!tomer!, dea#er!, !"pp#ier!, a!!ociate!, !hareho#der!, in$e!tor! and #oca# comm"nitie!+ and promptin% their !tead imp#ementation , it i! o"r a!piration to create a !"!tainab#e compan and )"#)i# o"r re!pon!ibi#itie! to !ociet& Maintainin% a %#oba# $ie'point, 'e are dedicated to !"pp#in% prod"ct! o) the hi%he!t 5"a#it et at a rea!onab#e price )or 'or#d'ide c"!tomer !ati!)action&
ORGANIZATIONAL PROFILE 
 
The KATKAM HONDA i! at *ra Road& 2t i! bein% maintained b KATAKAM
CHINA HANUMANTHA RAO 'ho i! the mana%er 'ho #oo(! a)ter the entire  b"!ine!! and i! one o) the mana%in% director! o) 97T97M HOND7, there are /  partner!&
1& Sri 9& China Han"mantha Rao
& Sri 9& iri 4ra!ad
>& Smt 9& S"dha Rani
/& Smt& 9 Sri De$i
Sri 9 China Han"mantha Rao ha! de!ire to become the Honda Dea#er& He 'or(ed hard !pendin% a## hi! re!o"rce! to %et the dea#er!hip "nder the name o) 97T797M HOND7 in .+8.+88/ it 'a! e!tab#i!hed&
The dea#er i! a!!i!ted b ener%etic dinemic enth"!ia!ti! and hard'or(in% emp#oee!& *hen the emp#oee! 'ere a!(ed 'hether the dea#er a#'a! he#p! !o#$in% their prob#em! & e$en compen!ation point o) $ie' the are )air and proper& The dea#er  o) 97T97M HOND7 di!c"!!e! the prob#em! connectin% 'ith the b"!ine!! 'ith their  emp#oee! a#!o&
*hen potentia# c"!tomer !et"p into the !ho'room, the dea#er and the emp#oee! recei$e! them 'e##, e$en i) per!on !tep! o"t the !ho'room 'ith o"t  p#acin% an order, the dea#er and emp#oee! %i$e the per!on !ame re!pect 'hich the had %i$en #i$e 'hen he entered the !ho'room&
 
The Or%aniation it!e#) %i$e! date! )or !er$icin%, i! the date o) !er$icin% i! comp#eted the remember the c"!tomer! thro"%h a phone ca##& Their !er$ice to'ard! c"!tomer! i! $er carin%&
The 'arrant o) Honda bi(e! i! ear!& Th"! a#!o pro$ide! paid char%e !er$ice! 'ith a #itt#e amo"nt a)ter )ree !er$ice!&
2n the competiti$e 'ord o) b"!ine!! )or e$er prod"ct there i! a #ot o)  competition in t'o 'hee#er!&
Mo!t o) the peop#e pre)er t'o 'hee#er!, 'hich %i$e! more mi#ea%e& 4eop#e are read to !pend at a time #oan! amo"nt and pre)er to !pend 'a! mone in da+to+da maintenance act a#!o&
Some !e%ment o) companie! are o))erin% more mi#ea%e $ehic#e! 'ith #i%ht'ei%ht& 0"t i! $er comp#etin% to man")act"re !ho"#d ha$e to maintain more mi#ea%e, #i%ht'ei%ht, %ood #oo(in% and !oon&
'AR% ART':
7## the !pare part! re#ated to Scooter!, Motor 0i(e! are a$ai#ab#e at 97T97M HOND7 are rea!onab#e accordin% to the 5"a#it&
'CH%%M%':
 No !cheme! are pro$ided& Financia# )eci#itie! are a$ai#ab#e )rom 2C2C2, HDFC, 2NDUS 2ND, MUTHOOT C742T7A, SHR2 R7M F2N7NCE FUAAERTON 2ND27&
97T97M HOND7 i! ha$in% the %ood dea#in%! 'ith c"!tomer!&
The ann"a# t"rno$er i! 1=&> crore!
HONDA (%ATUR%':
 
& The honda compan 'ant! to introd"ce a "ni5"e prod"ct )or a## (ind! o)  c"!tomer!&
>& The introd"ced prod"ct! 'here techno#o% and !t#e come to%ether in a !mooth 'a&
/& 2t i! one and on# #eadin% compan to prod"ce a m"#ti "!er prod"ct! #i(e Shine and 7cti$a&
HONDA MOD%':
5 Hond C# Twister 336CC
8 Hond C# 'hine 3/7CC
7 Hond C# Unicorn 376CC
9 Hond C#( 'tunner 3/7CC
Hond C#( 'tunner .M(I 3/7CC
 
8 Hond %terno on*y in North 38"CC
Hond Motorcyc*e 0i<es ;i*0*e t KATKAM HONDA showroo! in
KHAMMAM:
A1ARD' AND ACHI%&%M%NT':
2011 CB Twister Indian Motorcycle of the Year 2011 (IMOTY) – JuryB! Motorin" # Bi$e India # BBC To% &ear # O'erdri'e # utoBild India
  CB Twister Bi$e of the Year – C*BC T+1, O'erdri'e wards 2011
  CB Twister Bi$e of the Year - Bloo./er"T+ utocar ward 2011
  CB Twister
+iewers Choice ward – Bi$e of the Year - Bloo./er" T+ utocar wards 2011
  CB Twister Bi$e of the Year - B! Motorin" ward 2011
  CB Twister Bi$e of the Year u%to 110CC – Bi$e India
  CB Twister Motorcycle u%to 110CC - *3T+ Car 4 Bi$e wards 2011
  CB Twister 5re.iu. 100CC Motorcycle - 6i"wheels wards
  CB nicorn 3a77ler
Motorcycle u%to 180CC – *3T+ Car 4 Bi$e wards 2011
  CB nicorn 3a77ler
  +9: 12009 !u%er/i$e of the Year – To%&ear
 
+9: 12009 uto.oti'e Technolo"y of the Year (3ual Clutch Tuto.oti'e Technolo"y of the Year (3ual Clutch Trans.ission) - 6i"wheels wards
2010
Brand
 
  CB1000: I.%ort Bi$e of the Year - utoCar wards 2010
  CB:1000:: 9ire/lade
5erfor.ance Bi$e of the Year - C*BC T+ 1, O'erdri'e wards 2010
200= CB9 !tunner
200= !tunner *3T+ 5rofit ward 200= - Bi$e of the Year
  'iator 200= 'iator *3T+ 5rofit ward 200= - !cooter of the Year
  cti'a !cooter of the Year - >T 6i"<heels wards 200=
200, 'iator !cooter of the Year - 6i"wheelsco.
  CB9 !tunner
  cti'a
C*BC T+1, - uto Car @TO <:3! 200,A - @!cooter Custo.ers !atisfaction *o1@
  Brand -<ell Made Bi$e 200, -d'anced Technolo"y 200, -O'erall 200, ->co-9riendliness 200, -:esale +alue 200,
 
 
200? nicorn Motorcycle of the Year 200? (B!Motorin"4 utocar)
  nicorn T*! +oice of the Custo.er ward (T*!)
 
>terno !cooter of the Year 200? (B!Motorin" 4 O'erdri'e)
200 >terno Best !cooter of the Year /y B ! Motorin" 4 ICICI Ban$# O'erdri'e Ma"a7ine
200D 3io !cooter of the Year 200D (BBC)
2002 cti'a !cooter of the Year /y O'erdri'e Ma"a7ine
2001 cti'a !cooter of the Year 2001 (B! Motorin")