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OTC Beauty Magazine Nov 2011
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WWW.MOTIONSHAIR.COM
Get your Pretty
MOT_OTC Cover_2011.pdf 1 9/15/11 9:59 AM
November 2011$6.00
Wigs, Weaves and ExtensionsThe facts of commercial hair; find no split ends here!
Jinny Corp. Fall ShowS 2011Miami and atlanta shows get the season started
๊ฐ๋ฐ, ์๋น, ์ต์คํ ์ ํค์ด ์ ํ์ ์ง์ค์ ๋ฐํ๋ค!
2011๋ Jinny Corp ๊ฐ์ ์ผ๋ง์ด์ ๋ฏธ์ ์ ํ๋ํ๋ฅผ ์์์ผ๋ก ์ง๋
์ ์ผ๊ฐ ์์ ๋์๋ค!
Retailer Profile
Buddy Beauty SuPPly
FOR STRONGER, LONGER HAIR.*NOW 9X LESS BREAKAGE.
SUPERIOR SALON-QUALITY BREAKAGE PROTECTION
Endorsed by stylists.
โขSALON COLLECTIONโข
FOR THE FIRST TIME:MINERAL OIL FREE
SHEEN SPRAY
BEST AT HOMERELAXER
ยฉ2011 SoftSheen โข Carson LLC softsheen-carson.com*Optimum Care kit reduces breakage versus separately sold relaxer & neutralizing shampoo, helping to preserve hairโs strength so it can grow stronger.
BE IN THE O.ALWAYS BE OPTIMUM.
FOR STRONGER, LONGER HAIR.*NOW 9X LESS BREAKAGE.
SUPERIOR SALON-QUALITY BREAKAGE PROTECTION
Endorsed by stylists.
โขSALON COLLECTIONโข
FOR THE FIRST TIME:MINERAL OIL FREE
SHEEN SPRAY
BEST AT HOMERELAXER
ยฉ2011 SoftSheen โข Carson LLC softsheen-carson.com*Optimum Care kit reduces breakage versus separately sold relaxer & neutralizing shampoo, helping to preserve hairโs strength so it can grow stronger.
BE IN THE O.ALWAYS BE OPTIMUM.
September 2011 OTC Beauty Magazine 67
Editorial Letter 10 Thankful Times๊ฐ์ฌ์ ์๊ฐ
MarketPlace 14Itโs a Hair Thing
How Should You Sell It? 22Scalp Health๋ํผ ๊ฑด๊ฐ
Urban Call Briefs 47African American Beauty Books
Clipper Tips 80Thanks for the Clipper Business
Therapy Trends 82Wig Wearers Rites of Passage
Against the Grain 84Bottom Line
๋ด์ค๊ฑฐ๋ฆฌ 112์ ๊ณ ์์ 116Industry News 118 Show Calendar 124Ad Index 124Product Spotlight 128Olive Oil Hair Masque์ฌ๋ฆฌ๋ธ ์ค์ผ ํค์ด ๋ง์คํฌ
In Every Issue
CONTENTSNovember 2011
Feature Article Hair, Hair, Hair: Human, Synthetic, Animal 66by Dr. Edward Tony LloneauKnowing the difference between types of commercial hair is a vital part of being both a store
owner and a consumer, yet it can be quite a tricky process. Clear up any confusion you may have by
reviewing them here.
ํค์ด ์ ํ์ ์ฌ์ฉ๋๋ ํด๋จผ ํค์ด(Human Hair), ์ธ์กฐ ํค์ด(Synghetic Hair),
๊ทธ๋ฆฌ๊ณ ๋๋ฌผํธ(Animal Hair)์คํ ์ด ์ค๋์ ์๋น์๋ค์ ํค์ด ์ ํ๋ค์ ๋ค๋ฅธ ์ ์ ์๊ณ ์์ด์ผ ํ๋ค. ์จ๊ฒจ์ง ์ฌ์ค์ ๋ฐํ๋ด์ด ๊ถ๊ธ์ฆ์ ํด์ํ์!
Manufacturer ProfileThe Bonfi Natural Co. 72by Haley McNealKeeping in mind that the overall health of hairโboth natural and syntheticโis most the important
aspect of having beautiful locks, Bonfi works to create products that will keep strands healthy and
radiant. OTC Beauty Magazine spoke with Kenny Kim, VP of sales, to dive in and find out what
makes Wet-N-Wavyยฎ products so remarkable.
์๋ฆ๋ค์ด ์คํ์ผ์ ๋ง๋ค๊ธฐ ์ํด์๋ ๋ชจ๋ฐ์ ์ ์ฒด์ ์ธ ๊ฑด๊ฐ์ด ์ค์ํ๋ค๋ ๊ฒ์ ๋ช ์ฌํด์ผ ํ๋ค. Bonfi ๋ ๋ชจ๋ฐ์
๊ฑด๊ฐ๊ณผ ์๋ฆ๋ค์์ ์ํ ์ ํ๋ค์ ์์ฐํ๊ณ ์๋ค. ํ์ฌ์ ์ธ์ผ์ฆ ๋ถ์ฌ์ฅ์ธ Kenny Kim์จ๋ OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง๊ณผ์
์ธํฐ๋ทฐ๋ฅผ ํตํด Wet-N-Wavyยฎ ์ ํ๋ค์ ์ฐ์์ฑ์ ๋ํด ์ด์ผ๊ธฐ๋ฅผ ๋๋์๋ค.
Finished ProductHair Extensions 28by Ronnecia JonesWhen looking for a quick change in hairstyle, but a color change is out of the question, why not
encourage customers to add a little length? Hair extensions can provide the extra inches needed for
a perfect special event up-do or a simple transformation for everyday wear.
ํค์ด ์ต์คํ ์ ์ผ์์ ์ซ๊ณ , ํ์คํ ๋ณํ๋ฅผ ํ์๋ก ํ๋ ์๋น์๋ค์๊ฒ ํค์ด ์ต์คํ ์ ์ ์ต๊ณ ์ ํด๊ฒฐ์ฑ ์ด ๋ ๊ฒ์ด๋ค. ํค์ด์
๊ธธ์ด๋ฅผ ๋์ฌ์ฃผ๊ธฐ๋ ํ๊ณ , ํน๋ณํ ๋ ์ ์ํ ์คํ์ผ์ด๋ ๋งค์ผ ๋ณํ๋ฅผ ์ฃผ๊ณ ์ถ์ ๋๋ ์ต๊ณ ์ ์ ํ์ผ ๊ฒ์ด๋ค.
4 OTC Beauty Magazine November 2011
Motions invites you to โGet Your Prettyโ with their Silkening Shine Relaxer System, available in regular and super formulas. With it, your customers can achieve silky, strong, shimmery, fresh-from-the-salon hair at home. Included in each box is every product they will need during the process, from pre- and post-relaxing conditioners to shampoo, shine crรจme and more. Find additional information and instructional videos at www.motionshair.com.
On The Cover
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Dermatologist tested, AMBIDermatologist tested, AMBIยฎยฎ is ยฎ is ยฎยฎ is ยฎ is
the only moisturizer enhanced with the only moisturizer enhanced with
EvenBlend,โข a rich combination of EvenBlend,โข a rich combination of
natural ingredients. It helps visibly natural ingredients. It helps visibly
reduce the appearance of skin reduce the appearance of skin
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Hello, sunshine.Hello, sunshine.
YOUR SKIN IS
A DIAMOND IN THE SUN
KEEP IT EVEN AND CLEAR
THE COLOR OF FLAWLESS SKIN
Buy now at ambifl awlessskin.com
Pub: OTC Beauty
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CONTENTSNovember 2011
KnowledgeTo Know The Mane Attraction 36by Brooke Watson
The styling versatility of mixed textured hair is what
makes it so great, when product needs are met. Certain
items are sought after by these consumers and weโve
got just the information you need so you can keep
them satisfied.
ํค์ด์ ๋ช ์!
ํผํฉ ๋ชจ๋ฐํ์ ์ ๋ค์ํ ์คํ์ผ์ ์ฃผ๊ธฐ ์ํด์ ์ด๋ ํ ์ ํ์ด
ํ์ํ ๊น? ์๋น์๋ค์ด ํ์๋ก ํ๋ ์ ํ๋ค์ ๋ํ ์ ๋ณด๋ฅผ
๋ด์๋ดค๋ค.
Barbernomics 40by Dwayne Thompson
Barbers make up a prominent sector of the beauty
industry and it is important to stay in touch with the
needs of these customers. Learn how this career is
remaining strong, even in times of economic unrest,
and help it to continue to thrive.
๋ฐ๋ฒ๋ ธ๋ฏน์ค
์ด๋ฐ์๊ฐ ๋ทฐํฐ ์ ๊ณ์์ ๋๋๋ฌ์ง ํ์ฝ์ ํ๊ณ ์๋ค. ์นจ์ฒด๋
๊ฒฝ์ ์์์๋ ์น์น์ฅ๊ตฌํ๋ ์ด๋ฐ์์ ๋น๋ฐ์ ์์๋ณด๊ณ ,
์ด๋ฐ์ฌ๋ค์ ๊ณ ๊ฐ์ผ๋ก ๋ง๋ค์ด ๋ฒ๋ฆฌ์.
Retailer Profile Buddy Beauty Supply 88
6 OTC Beauty Magazine November 2011
Show CoverageJinny Miami 86by Haley McNeal
The Miami branch of Jinny Corp. started off a spectacular season of Jinny fall shows on October 2.
Jinny์ ๋๋์ ์ธ ๊ฐ์์ผ ์์ฆ์ด ์ง๋ 10์ 2์ผ ๋ง์ด์ ๋ฏธ ๋ธ๋์น์์ ์์ ๋์๋ค.
Jinny Atlanta 94by Haley McNeal
Inhabiting a new siteโits branch location in DoravilleโJinny Atlanta hosted the second fall show
and catered to visitorsโ every beauty supply need.
์๋ก์ด ์ฅ์์์ ๊ฐ์ต๋ Jinny์ ์ ํ๋ํ ๊ฐ์์ผ์์๋ ์ฌ๋ฌ๋ถ๋ค์ด ํ์๋กํ๋ ๋ชจ๋ ๋ทฐํฐ ์ ํ๋ค์ ๋ง๋๋ณผ ์
์์๋ค!
World Natural Hair, Health and Beauty Show Fall 2011 102by Haley McNeal
Theyโve gone all natural! Beauty that radiates from within is incomparable to any other, and the
trends shared at this show in Atlanta on September 10-11 flaunted this belief.
Beauty Supply Business Forum 108by Tony Bae
Business Tips Lead Your Organization Through Major Change 52by Danita Hughes
Although it is sometimes scary, change is a good thing and it typically signals advancements for
the common good of your store. Despite the advantages, it can create concerns among your
establishment. Learn how to cope with the alterations in business with ease.
ํ์คํ ๋ณํ๋ฅผ ํตํ ๊ฒฝ์
๊ฐ๋ ๊ฒ์ด ๋๊ธด ํ์ง๋ง, ๋ณํ๋ ์ข์ ๊ฒ์ด๋ฉฐ ๋ฐ์ ํ๋ ๊ณ๊ธฐ๊ฐ ๋ ์ ์๋ค. ํ์ง๋ง ๊ทธ๋ก ์ธํด ์ ๊ฒฝ
์ฐ์ด๋ ์ํฉ์ด ๋ง๋ค์ด์ง ์๋ ์๋ค. ๋น์ฆ๋์ค์์ ๋ณํ๊ฐ ํ์ํ ๋์ ๋์ฒ๋ฒ์ ๋ฐฐ์๋ณด์.
The Myth of the Work/Life Balance 58by Jon Gordon
Juggling the responsibilities of work and home can be challenging and it is easy for work to
gain more attention, especially when you are constantly striving for success. Use these tips to set
aside time for important family and personal activities in your life.
์ผ๊ณผ ์ํ์ ๊ท ํ ๋ง์ถ๊ธฐ
์ง๊ณผ ์ผ ์ค, ์ด๋์ ๋ ๋น์ค์ ๋ฌ์ผ ํ๋๊ฐ? ๋น์ฆ๋์ค๊ฐ ์ง์์ ์ธ ์ฑ์ฅ์ ํ๊ณ ์์ ๋, ์ผ์ ์ข๋
์ง์คํ๊ฒ ๋๋ค. ์ด ๊ธ์ ํตํด ๊ฐ์กฑ, ๊ฐ์ธํ๋, ์ํ์ ์ค์์ฑ๋ ๊นจ๋ฌ์ ๋ณด๋๋ก ํ์.
CEO:
VP of Marketing:
Editor:
Korean News Editor:
Art Director:
Advertising & SalesCoordinator:
Contributing Writers:
Columnists:
Ann Jhin
Larry Pata
Haley [email protected]
Tony [email protected] [email protected]
Nicole [email protected]
Jon GordonDanita Johnson Hughes, Ph. D.Ronnecia JonesDr. Edward Tony LloneauDwayne ThompsonBrooke Watson
Lafayette JonesElayne McClaineDwayne ThompsonIvan Zoot
8 8 OTC Beauty Magazine November 2011
Post Master:
Please send address changes to:OTC Beauty Magazine
Attn: Subscriptions3587 Oakcliff Rd., Doraville, GA 30340
T: 678-805-3291 F: 678-805-3292
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.
Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors)
in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00.
Please send a check payable to OTC Beauty Magazine to:
OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.
Cover price is $6.00.
OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers,
distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling
tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth
and style. This is the only bilingual publication in the industry offering both Korean and English translations.
OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.
Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff
member is strictly prohibited.
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OTC Beauty Magazine November 2011 10
Editorial Letter
์ ํต์ ์ธ ์ถ์๊ฐ์ฌ์ ์ ๋ ์ ์ํด ์น๊ตฌ๋ค๊ณผ ๊ฐ์กฑ๋ค์ด
ํ ์ด๋ธ์ ๋ชจ์ฌ ์์์์ต๋๋ค. ์ค๋ซ๋์ ๋ณด์ง ๋ชปํ๋
์ผ์ด๊ณผ ์ฌ์ด๋ค์ด ์ง๋ ์๊ธฐ๋ค์ ํ๊ณ ์์ผ๋ฉฐ, ํ ๋จธ๋๋
๊ทธ๋ฌํ ๋ชจ์ต๋ค์ ํ๋ญํ๊ฒ ๋ฐ๋ผ๋ณด๊ณ ์์ต๋๋ค. ์ฌ๋ฌ๋ถ๋ค์ ์ง์ฅ,
์์ด๋ค, ์ฌ๋, ์ฑ๊ณต๋ค์ ๋ํด ์ด์ผ๊ธฐ๋ฅผ ๋๋ ๊ฒ์ ๋๋ค. ํน์ ํค์ด
์ ํ์ ๊ดํ ์ด์ผ๊ธฐ๋ ๋๋ ์ ์์ต๋๋ค. ๋ฌผ๋ก , ์์ฃผ๋ ์๋๊ฒ ์ง๋ง,
๊ฐ์ธ์ ์ผ๋ก ๋ง์ ๊ด์ฌ์ด ๊ฐ๋ ๋ถ์ผ์ผ ์๋ ์์ต๋๋ค.
๊ฐ๋ฐ, ์๋น, ์ต์คํ ์ ๋ค์ ๋ทฐํฐ ์ ๊ณ ๋น์ฆ๋์ค์์ ๋ง์
์์ต์ ๋ง๋ค์ด์ฃผ๋ ์์๋ค์ ๋๋ค. ํค์ด์ ๊ดํ ๋ชจ๋ ๊ด์ฌ๋ค์
ํค์ด์ ์๋ฆ๋ค์์๋ง ์น์ค๋๊ธฐ ๋๋ฌธ์, ๊ด๋ฆฌ์ ๋ํ ์ค์์ฑ์
๊ฐ๊ณผ๋๋ ๊ฒฝ์ฐ๊ฐ ์ข ์ข ์์ต๋๋ค. ์ด๋ฒ ํธ์ โ์ด๋ป๊ฒ ํ๋งคํด์ผ
ํ๋โ ์น์ ์์๋ Dr. Kari Williams๊ฐ ๋งํ๋, ๋ํผ์ฒญ๊ฒฐ์ ๋ํ
์ค์์ฑ์ ๋ค๋ค ๋ดค์ต๋๋ค. 66 ํ์ด์ง์๋, ํ๋งค๋๊ณ ์๋ ์ฌ๋ฌ
์ข ๋ฅ์ ํค์ด ํ์ ์ ๊ดํ ์ด์ผ๊ธฐ๋ฅผ ๋ค๋ค ๋ดค์ต๋๋ค. ์ฌ๋ฌ๋ถ๊ป์๋
๊ทธ ๋ค์ํจ์ ๋๋ผ์ค ๊ฒ์ ๋๋ค!
์ด๋ฒ ํ๋ฆฌ๋ฐ์ด ์์ฆ์ ๊ฐ์ฌํด์ผ ํ ๋ง์ ๊ฒ๋ค ์ค,
์ฌ๋ฌ๋ถ์ ์ผ๊ณผ ๋น์ฆ๋์ค์ ๊ดํ ๊ฒ๋ค๋ ์์ ๊ฒ์ ๋๋ค. ์ผ์
๋ชฐ๋ํ๋ฉด์ ๊ฐ์กฑ๋ค๊ณผ์ ์๊ฐ์ ๋ง๋๋ ๊ฒ์ ์ฝ์ง ์์ ์ผ์ ๋๋ค.
์ฐ๋ฆฌ๋ ์ฌ๋ฌ๋ถ์ด ์ผ๊ณผ ์ฌ์ํ์ ๊ท ํ์ ๋ง์ถ ์ ์๋ ๋ฐฉ๋ฒ์
โBusiness Tipsโ์น์ ์ Jon Gordon์ ๊ธฐ์ฌ์์ ๋ค๋ค ๋ดค์ต๋๋ค.
๊ฐ์กฑ๊ณผ ์ง์ฅ์์ ๋ณด๋ค ๋ง์ ์๊ฐ์ ํ ์ ํ๊ธฐ ์ํด
๋ ธ๋ ฅํ๊ณ ์๋ ์ฌ๋ฌ๋ถ๋ค์๊ฒ, ์ ํฌ OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง์ด ํ๋ฆฌ๋ฐ์ด
๋ถ์๊ธฐ๋ฅผ ์ ๋ฌํ๋ ค๊ณ ํฉ๋๋ค. ์ข์ ์์์ผ๋ก ๋ฐฐ๋ฅผ ์ฑ์ฐ๊ณ ,
์ฌ๋ํ๋ ์ฌ๋๋ค๊ณผ ๋ง์๊ป ์์ผ๋ฉด์, ์๋ก์ด ๋น์ฆ๋์ค ํธ๋ ๋๋ฅผ
์ ํฌ ์ก์ง์์ ์ฐพ์ ๋ณด์ธ์.
๋ง์ง๋ง์ผ๋ก, ์ ํฌ์๊ฒ ์ฌ๋ฌ๋ถ๋ค์ ๋น์ฆ๋์ค์ ๊ด๋ จ๋
๋ด์ค๋ฅผ ์ ๋ฌํ ์ ์๋ ๊ธฐํ๋ฅผ ์ฃผ์ ์ ๊ฐ์ฌํ๋ค๋ ๋ง์์
๋๋ฆฌ๊ณ ์ถ์ต๋๋ค. ์ฆ๊ฑฐ์ด ์ถ์๊ฐ์ฌ์ ์ ๋ณด๋ด์๊ธฐ๋ฅผ ์ง์ฌ์ผ๋ก
๊ธฐ์ํฉ๋๋ค.
The table is set as friends and family alike join around the table for a traditional Thanksgiving meal. Uncles and cousins you havenโt seen in months share in fellowship along with your
great-grandmother who beams with pride at her family all being there together. As you enjoy the feast you talk about topics like work, children, love, success andโฆcommercial hair care? Well, maybe youโre not discussing the last one openly, but it should be a topic at the top of your personal list of concerns. Wigs, weaves and extensions are a large source of revenue for businesses in the beauty industry. Along with the love for this hair comes concerns that are often thrown to the wayside as the beauty of the hair itself gets all the attention. In this issue we explore the importance of proper scalp care as Dr. Kari Williams shares her advice in โHow Should You Sell It.โ On page 66 we also feature a story on the various types of hair that is soldโyou just might be amazed at the variety! Among the long list of things to be thankful for this holiday season undoubtedly sits your job and the business you have built. Itโs easy to become so wrapped up in your career that saving time for family and self can become a little challenging. We encourage you to find your balance between life and work by using the tips in Jon Gordonโs โBusiness Tipsโ article. In respect to the struggle of finding time for family and work, we invite you to include OTC Beauty Magazine in the holiday festivities. Perhaps after you have filled your belly with all the food you can handle, shared precious time with your family and laughed with the ones you love until your cheeks are numb, curl up with the magazine to see whatโs new in the business. Lastly, we would like to thank you for allowing us to be your source for multicultural beauty industry news. From our hearts to yours, we wish you a very Happy Thanksgiving!
November 2011 OTC Beauty Magazine 11
Natucor uses nutrients from herbs, fl owers and fruits from the Brazilian Amazon. It is a natural color without peroxide or ammonia.
With Natucor you hair will stay with a real natural color for much longer.
Unwrapping The won ders ofWinter2012
Winter 2012
Buckle
Stud
eSkimo
Strap
rainBowWith
Washable
padded
Warmer
CHICAGO7555 N. Caldwell Ave.
Niles, IL 60714T: 847.600.3030F: 847.600.3035
ATLANTA3587 Oakcliff Rd.
Doraville, GA 30340T: 770.734.9222F: 770.734.0556
DALLAS2527 Willowbrook Rd.
Dallas, TX 75220T: 214.261.3025F: 214.261.3026
LOS ANGELES4545 Pacific Blvd.
Vernon, CA 90058T: 323.973.7007F: 323.973.7008
MIAMI16241 N.W. 48th Ave.
Hialeah, FL 33014T: 786.248.3200F: 786.248.3218
HOUSTON3920 Dunvale Rd.
Houston, TX 77063T: 713.343.5636F: 713.343.5637
March 2011 OTC Beauty Magazine 37 25
Unwrapping The won ders ofWinter2012
Winter 2012
Buckle
Stud
eSkimo
Strap
rainBowWith
Washable
padded
Warmer
CHICAGO7555 N. Caldwell Ave.
Niles, IL 60714T: 847.600.3030F: 847.600.3035
ATLANTA3587 Oakcliff Rd.
Doraville, GA 30340T: 770.734.9222F: 770.734.0556
DALLAS2527 Willowbrook Rd.
Dallas, TX 75220T: 214.261.3025F: 214.261.3026
LOS ANGELES4545 Pacific Blvd.
Vernon, CA 90058T: 323.973.7007F: 323.973.7008
MIAMI16241 N.W. 48th Ave.
Hialeah, FL 33014T: 786.248.3200F: 786.248.3218
HOUSTON3920 Dunvale Rd.
Houston, TX 77063T: 713.343.5636F: 713.343.5637
OTC Beauty Magazine December 2008 14 OTC Beauty Magazine November 2011
M A R K E T PLACE
continued to p16
When it comes to commercial hair, customers must work just as hard to maintain it as they do their natural hair. If your shelves are stocked with these products, your shoppers will be more than thankful.
Weave CareSoftSheen-Carson provides superior care for human and synthetic weaves and extensions with their Weave Care Weightless Styling Foam. Designed to care for the scalp, hair and weave or extension, it delivers unbeatable triple care. The foam is a quick drying liquid-to-foam wet set styler that provides a full body finish. To learn more about this product that dryness and damage from thermal appliances are no issue for, visit www.softsheencarson.com.
Power of PomegranateOrganic Natural Premium, Oil-Free Weave and Wig Conditioner and Detangler is made with an array of natural ingredients for special care of weaves and wigs. Boasting a 10-in-1 advantage formula, its benefits for all types of natural hair, Remi and lace wigs as well as all types of synthetic hair are endless. Also notable is the bright pink bottle it is packaged in; how can anything of less than superior quality be presented so cute? Find out more online at www.thenextimage.com.
Got Blue Juice?Instantly renew and rejuvenate your hair with Bonfiโs Oil Free Wig Shine. It contains a unique special light complex of ingredients that was formulated to impart the highest shine possible for human and synthetic hair wigs. Penetrating quickly, the product allows hair to retain freedom of movement without a heavy greasy feel. The non-drying moisture seal formula contains a UV protector and vitamin E for added benefits, like minimizing breakage and creating ease with combing. Learn more at www.wetnwavy.com.
21
3
Itโs a Hair thIng
M A R K E T PLACE
November 2011 OTC Beauty Magazine 15
OTC Beauty Magazine December 2008
continued from p14M A R K E T PLACE
16 OTC Beauty Magazine November 2011 continued to p18
Holiday Hair FeathersAdd flair to your style this holiday season with
the new holiday hair feather colors from Hair
Flairs. Whether youโre going to a Christmas party
or have New Yearโs plans, Hair Flairs offers red
and green as well as black and white colors to
accessorize any outfit. The hair feathers take just
a few minutes to put in and can be taken out
instantly at the salon. For more information, visit
www.hairflairs.com.
Brush GentlyDiane Products is pleased to introduce Weave Essentials,
brushes and combs that are specially designed to use with hair
weaves. Specifically, the new Diane Extension-Weave Brush
features loop bristles to gently smooth weaved hair and reduce
damage from tugging and pulling. It, along with the other
products of this line, helps to extend the life of hair extensions
and maintain healthy hair. For additional product information,
call 800-323-4252 or visit www.frommonline.com.
Weave Wonder WrapGet longer, stronger, healthier hair with Salon Proโs exclusive
30 Seconds Weave Wonder Wrap. It is designed to prepare,
preserve and condition the hair during various gluing and
weaving procedures. This wrapping foundation not only
provides ease during the process, but it also provides strength
and keratin to the hair through delivery of nutrients and
conditioners. Find out more at www.universalbeauty.com.
December 2008 OTC Beauty MagazineNovember 2011 OTC Beauty Magazine 23
OTC Beauty Magazine December 2008
continued from p16M A R K E T PLACE
18 OTC Beauty Magazine November 2011
Hollywood BeautyHealthy hair is beautiful hair and Hollywood Beauty wants to
help. Their Argan Oil Morocco Hair Treatment is alcohol free
and helps stop breakage, repairs split ends, provides intense
conditioning, absorbs instantly, restores shine and leaves no
greasy residue. Simply apply evenly to damp hair and style as
usual. With a regimen this easy, who wouldnโt want to nourish
their hair? Visit www.hollywoodbeautyproducts.com.
Lots of Deep ConditioningInitially available in a 1.7 ounce single-use packet, top-selling
Sofnโfree GroHealthy Really Deep Conditioning Treatment is
now available in a 16 ounce tub. (Thatโs nearly 9.5 treatmentsโ
worth to scoop or dab as desired.) With its luscious, light cake
batter fragrance and unique inclusion of milk protein, olive oil
and omega-3 in the formula, it adds much-needed moisture
and nourishment to hair and scalp. Learn about the product
that can be used as a deep conditioner, co-wash, instant
conditioner or partial leave-in treatment at www.sofnfree.com.
Behold the BeautyBeHold now offers a Wig Shimmer and Conditioner in an
aerosol canโwhat easier way is there for customers to
receive the shimmer and soft, natural feel to their hair?
Simply spray in evenly, brush or comb through, and go!
To add to its attractiveness, it is made from a salon tested
formula, so itโs guaranteed to produce excellent results.
December 2008 OTC Beauty MagazineNovember 2011 OTC Beauty Magazine 23
FANTASIAยฎ
The OriginalCreator of
Hair Polishers...can't be
Outshined!Insist on only original
Fantasia Hair Polishers.
A shine so bright... you'll need sunglasses!
HAIR POLISHERS
Daily Hair Treatment
Heat Protector
Olive Moisturizer
Color and Chemically Treated Hair
Carrot Growth Serum
Fantasia Industries Corporation
ยฉ 2011 โข Made in USA
fantasiahaircare.com
OTC full pg_Layout 1 3/19/11 11:56 AM Page 1
OTC Beauty Magazine December 2008
December 2008 OTC Beauty MagazineNovember 2011 OTC Beauty Magazine 23
How should you sell it?
22 OTC Beauty Magazine November 2011
This monthโs selling focus is...
Please explain why proper scalp care is difficult when wearing commercial hair such as wigs, weaves and even extensions. Why is it important to keep it clean and healthy? What are some tips that store owners should share with customers regarding the issue?
scalp health! Scalp health is a key issue to keep in mind when selling hair. Wigs and weaves require natural hair to be styled in such a way that caring for it efficiently is difficult. When OTC Beauty Magazine attended the โA Night Out with SheaMoistureโ event we were left in awe by the amount of knowledge and insight we gained as Dr. Kari Williams (Trichologist, barber, hair and scalp specialist, educator and hair stylist) spoke. It left us wondering how many store owners know the importance of educating customers on the importance of keeping their scalp clean and healthy, especially when flaunting commercial hair.
If you have input that youโd like to share regarding this monthโs question, send an email to [email protected]. Your response could be featured in the December issue!
โProper scalp care is difficult when wearing weaves because the braided foundation, which is cornrowed in a way to cover the scalp like a fitted cap, provides no access to the scalp. Itโs even
worse when a net is used because this covers the braids, limiting how much you can clean the scalp. Itโs like having a wig sewn onto the head and wearing it for eight weeks or more. When you cannot clean your scalp on a consistent
basis, dirt, sweat, oils and products accumulate on the scalp. Under a weave there is no ventilation, it traps in moisture if not dried properly and completely, and is the prime environment for bacteria and fungus to breed. When these infections are not treated in a timely fashion it causes scarring alopecia which is permanent hair loss.
Have weaves styled by a professional licensed stylist who is a weave 1. specialist. Donโt wear weaves longer than two months. While wearing the weave style, 2. have the scalp cleaned thoroughly by your weave specialist. Give your hair and scalp at least a week to be free of braid and weave styles 3. before going back into the style.โ
Dr. Kari Williams, IIT, TECT, Owner Mahogany Revolution Salon and Trichology Clinic
www.mahoganyrevolution.com Follow me on Twitter: @drkariwilliams
Like our Fan Page on Facebook: Mahogany Hair Revolution
23March 2011 OTC Beauty Magazine
์ด๋ฒ ๋ฌ์ ํฌ์ปค์ค๋...
๊ฐ๋ฐ์ด๋ ์๋น, ์ฌ์ง์ด ์ต์คํ ์ ์ ์ฌ์ฉํ ๋ ์ ์ ํ ๋ํผ ๊ด๋ฆฌ๊ฐ ์ ํ๋ ์ง
์ค๋ช ํด ์ฃผ์ธ์. ๋ํผ๋ฅผ ์ฒญ๊ฒฐํ๊ณ ๊ฑด๊ฐํ๊ฒ ์ ์งํ๋ ๊ฒ์ด ์ ์ค์ํ๊ฐ์?
์คํ ์ด ์ค๋๋ค์ ์ด๋ ํ ์ ๋ณด๋ค์ ๊ณ ๊ฐ๋ค๊ณผ ๊ณต์ ํด์ผ ํ๋์?
๋ํผ ๊ฑด๊ฐ์ ๋๋ค!ํค์ด๋ฅผ ํ๋งคํ ๋, ๋ํผ ๊ฑด๊ฐ์ ์ผ๋์ ๋์ด์ผ ํ ๊ฐ์ฅ ์ค์ํ ์ฌํญ์ ๋๋ค. ๊ฐ๋ฐ๊ณผ ์๋น ์ ํ๋ค์ ์คํ์ผ์
ํจ๊ณผ์ ์ผ๋ก ๋ด๊ธฐ ์ํด์๋ ๋ด์ถ๋ด ํค์ด๊ฐ ํ์ํฉ๋๋ค. OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง์ โA Night Out with SheaMoistureโ
์ด๋ฒคํธ์ ์ฐธ๊ฐํ์ฌ Dr. Kari Williams(๋ชจ๋ฐํ์, ๋ชจ๋ฐ ๋ฐ ๋ํผ ์ ๋ฌธ๊ฐ, ๊ต์ก ๋ฐ ํค์ด ์คํ์ผ ๋ฆฌ์คํธ)๋ก๋ถํฐ
๋ง์ ์ง์๋ค์ ์ญ๋ ตํ์์ต๋๋ค. ํนํ ํค์ด ์ ํ์ ์ฌ์ฉํ ๋, ๋ํผ ์ฒญ๊ฒฐ์ ๋ํด ์๋น์๋ค์๊ฒ ๊ต์กํด์ผ
ํ๋์ง์ ๋ํ ์ค์์ฑ์ ์ผ๋ง๋ ๋ง์ ์คํ ์ด ์ค๋๋ค์ด ์๊ณ ์๋์ง ๊ถ๊ธํด ์ก์ต๋๋ค.
24 OTC Beauty Magazine November 2011
How should you sell it?
โ์๋น์ ํ๊ณ ์์ ๋, ๋ด ๋จธ๋ฆฌ๊ฐ ๋ํผ๋ฅผ ๊ฐ๋ ค
๋ํผ๊ฐ ๋ ธ์ถ๋์ง ์์ผ๋ฏ๋ก, ์ฌ๋ฐ๋ฅธ ๋ํผ์ผ์ด๋ฅผ
ํ๊ธฐ๊ฐ ์ฝ์ง ์์ต๋๋ค. ๊ทธ๋ฌผ(net)์ ์ฌ์ฉํ ๋๋
๋ธ๋ ์ด๋ ๋ง์ ๊ฐ๋ฆฌ๊ฒ ๋์ด ๋ํผ์ฒญ๊ฒฐ์ด ์ด๋ ค์์ ธ
๋์ฑ ์ข์ง ์์ต๋๋ค. ์ด๋ ๊ฐ๋ฐ์ ๋จธ๋ฆฌ์ ์ง์
๊ฟฐ๋งค์ด 8์ฃผ์ด์ ์ฐ๊ณ ์๋ ๊ฒ๊ณผ ๊ฐ์ต๋๋ค.
์ฌ๋ฌ๋ถ์ ๋ํผ๋ฅผ ์ง์์ ์ผ๋ก ์ฒญ๊ฒฐํ๊ฒ ์ ์งํ์ง ๋ชปํ ๊ฒฝ์ฐ์,
๋จผ์ง, ๋, ์ค์ผ ๋ฑ์ด ๋ํผ์ ์ถ์ ๋ฉ๋๋ค. ์๋น์ ํ๊ณ ์์ผ๋ฉด, ๊ณต๊ธฐ
๋ํ ํตํ์ง ์์ผ๋ฉฐ, ์ฌ๋ฐ๋ฅด๊ณ ์์ ํ ๋ง๋ฆฌ์ง ๋ชปํ ๊ฒฝ์ฐ์ ์ต๊ธฐ๊ฐ
๋น ์ ธ๋๊ฐ์ง ๋ชปํ์ฌ ์ธ๊ท ๊ณผ ๊ณฐํก์ด๊ฐ ์๋ ์ ์๋ ์ต์ ์ ํ๊ฒฝ์
๋ง๋ค์ด์ฃผ๊ฒ ๋ฉ๋๋ค. ์ด๋ฌํ ์ํฉ์์ ์ ๊ธฐ์ ์ผ๋ก ์น๋ฃ๋ฅผ ๋ฐ์ง
๋ชปํ๋ค๋ฉด, ์๊ตฌ์ ์ธ ํ๋ชจ์ฆ์ ์์ธ์ด ๋ฉ๋๋ค.
์๊ฒฉ์ฆ์ด ์๋ ์๋น ์ ๋ฌธ๊ฐ๋ฅผ ํตํ์ฌ ์๋น ํค์ด๋ฅผ ํด์ผ 1.
ํฉ๋๋ค.
๋ ๋ฌ ์ด์ ์๋นํค์ด๋ฅผ ํ๊ณ ์์ง ๋ง์์ผ ํฉ๋๋ค. ์๋นํค์ด๋ฅผ 2.
ํ๊ณ ์๋ ๋์์๋ ์๋น ์ ๋ฌธ๊ฐ๋ค์ ๋์์ ๋ฐ์ ์ฒญ๊ฒฐ์
์ ์งํด์ผ ํฉ๋๋ค.
์๋น์ ํ๊ธฐ ์ ์, ์ต์ํ ์ผ์ฃผ์ผ์ ๋ธ๋ ์ด๋๋ฅผ ํ์ง ์์ 3.
์ํ๋ฅผ ์ ์งํด์ผ ํฉ๋๋ค.
Dr. Kari Williams, IIT, TECT, ์ค๋.
Mahogany Revolution Salon and Trichology Clinic
www.jahoganyrevolution.com
์์ ์ง๋ฌธ์ ๋ํด ํจ๊ป ๋๋์ค ์ด์ผ๊ธฐ๊ฐ ์๋ค๋ฉด [email protected]
์ผ๋ก ์ด๋ฉ์ผ์ ๋ณด๋ด ์ฃผ์ธ์. ์ฌ๋ฌ๋ถ์ ์๋ต์ด 12์ํธ์ ์ค๋ฆด ์ ์์ต๋๋ค!
March 2011 OTC Beauty Magazine 37 25
OTC Beauty Magazine December 2008
December 2008 OTC Beauty Magazine
by Ronnecia Jones
Finished Product
28 OTC Beauty Magazine November 2011
H a i r E x t E n s i o n s
Take advantage of the cheery season by reading on and learning more about artificial and natural hair
If not already, soon a surge of invitational mail will flood home, business and post office boxes. Numerous holiday parties, gatherings, socials and the like will take place in
these last months of the calendar year. Add this number with a likely peak in โsave the datesโ for fall weddings and it could equal a considerable amount of photography. Professional photos, camera cellular phones and snapshots will eventually be converted to Facebook images, screenshots and printouts given to friends, family and colleagues. What do all these pictures mean for retailers selling beauty products? Letโs first consider what the smiling ladiesโ faces will want to see in each still shotโa moment of happiness and the memory of a good look. For some, this will mean looking mostly the same in terms of makeup and wardrobe with varying accessories. Others may enjoy seeing continuing change expressing a spectrum of style and personality. Either way, most will probably be seeking hairstyles that are versatile and subtle changing, whether easy going or extreme. For this, along with cosmetics and sequins, a beauty retailer may notice higher sales volumes when it comes to profits specifically related to hair extensions.
You may be familiar with the popular hair brands and availability. How comfortable would you be determining differences between these brands? Would it surprise you to hear of why some consumers prefer natural over synthetic hairs? More than a two-for-one sale, some patrons are choosy and are seeking hair blends or types due to preferences that have been developed over time, trial and error. Take advantage of the cheery season by reading on and learning more about artificial and natural hair.
November 2011 OTC Beauty Magazine 29
ํค์ด ์ต์คํ ์
์ ๋ํ ์ฝ๊ธฐ ๋ฐ ์ธ๊ณต๊ณผ ์์ฐ ๋จธ๋ฆฌ์นด๋ฝ์ ๋ํ
์์ธํ ํ์ต์ ์ํด ๊ธฐ๋ถ ์ข์ ๊ณ์ ์ ํ์ฉ
๊ณง ์์ฒญ๋ ์์ ์ด๋์ฑ ์ฐํธ๋ฌผ๋ค์ด ๋น์ฆ๋์ค์
๊ฐ์ ์ง์ ์ฐ์ฒดํต์ ๊ฐ๋ ์ฑ์ธ ๊ฒ์ด๋ค. ์
๋ง์ ํ๋ฆฌ๋ฐ์ด ํํฐ, ์งํ, ์น๋ชฉ๋ชจ์๋ค์ด
ํ ํด์ ๋ง์ง๋ง ๋ฌ์ ์ฅ์ํ ๊ฒ์ด๋ค. ์ด๊ฒ๋ค๊ณผ ํจ๊ป
๊ฐ์์ฒ ์ ๊ฒฐํผ์๋ค์ ํฉ์น๋ฉด, ์์ฒญ๋ ์์ ์ฌ์ง๋ค์
์ฐ๊ฒ ๋ ๊ฒ์ด๋ค. ์ ๋ฌธ์ ์ธ ์ฌ์ง, ์นด๋ฉ๋ผ๊ฐ ๋ฌ๋ฆฐ ํด๋ํฐ,
๊ทธ๋ฆฌ๊ณ ์ค๋ ์ฌ์ง๋ค์ ํ์ด์ค๋ถ์ ์ฌ๋ ค์ง ๊ฒ์ด๊ณ ,
์น๊ตฌ, ๊ฐ์กฑ, ๋๋ฃ๋ค์๊ฒ ์ฃผ๊ธฐ ์ํด ํ์๋ ๊ฒ์ด๋ค.
๋ทฐํฐ ์ ํ๋ค์ ํ๋ ์๋งค์๋ค์๊ฒ ์ฌ์ง์ ๋ฌด์จ ์๋ฏธ๊ฐ
์์๊น?
์์ผ๋ฉฐ ์ฌ์ง์ ์ฐ๊ณ ์๋ ์ฌ์ฑ๋ค์ ํ๋ณตํ ์๊ฐ,
๊ทธ๋ฆฌ๊ณ ์์ ๋ชจ์ต์ ์ถ์ต์ ๋ด๊ณ ์ถ์ด ํ๋ค. ๋ฉ์ดํฌ์ ๋ฐ
์์๊ณผ ๋ค์ํ ์ก์ธ์๋ฆฌ๋ก ์น์ฅํ ๋ชจ์ต์ ์ฌ์ง๋ค์ด๋ค.
๋ณด๋ ์ฌ๋๋ค์ ์ฌ๋ฌ ๊ฐ์ง ์คํ์ผ๊ณผ ๊ฐ์ฑ๋ค์ ๋ํ๋ธ
์ฌ์ง๋ค์ ์ฆ๊ธธ ๊ฒ์ด๋ฉฐ, ๋๋ถ๋ถ์ ๋ค์ํ๊ณ ๋ณํ ๋ฌด์ํ
ํค์ด์คํ์ผ๋ค์ ๋ ์ฌ๊ฒจ ๋ณผ ๊ฒ์ด๋ค.
๋ทฐํฐ ์คํ ์ด ์ค๋๋ค์ ํ์ฅํ ๋ฐ
์ํธ(sequin-์ฌ์ฑ์ฉ ์ฅ์)๊ณผ ํจ๊ป
ํค์ด ์ต์คํ ์ ์ ๊ดํ ํ๋งค๊ฐ
๋์ด๋ฌ์์ ์ธ์ํ ๊ฒ์ด๋ค.
์ฌ๋ฌ๋ถ์ ์ ๋ช ํค์ด ๋ธ๋๋์
๋ํด ์ ์๊ณ ์์ ๊ฒ์ด๋ค. ์ด๋ฌํ
๋ธ๋๋๋ค์ ์ฐจ์ด์ ์ ์ผ๋ง๋ ์
์๊ณ ์๋๊ฐ? ์ผ๋ถ ์๋น์๋ค์ด
์ธ์กฐ ํค์ด๋ณด๋ค ๋ด์ถ๋ด์ ๋์ฑ
์ข์ํ๋ค๊ณ ํ๋ค๋ฉด, ๋๋ ์ผ์ธ๊ฐ?
์ผ๋ถ ๊น๋ค๋ก์ด ๋จ๊ณจ ๊ณ ๊ฐ๋ค์ ๊ทธ๋ค์ด ์ฌ์ฉํด๋ณด๊ณ
์คํจ๋ฅผ ๊ฑฐ๋ญํ๋ฉด์ ๊ทธ๋ค๋ง์ ์ ํ ์ ํธ๋๊ฐ ์๊ฒจ
์ข์ํ๋ ์ ํ๋ง์ ์ฐพ๊ฒ ๋๋ค. ๋ฐ์ ์๊ธฐ๋ฅผ ๋๋นํ์ฌ,
์ด ๊ธฐ์ฌ๋ฅผ ํตํด ์ธ์กฐ(synthetic)์ ๋ด์ถ๋ด ํค์ด์ ๋ํด
์ข๋ ์์๋ณด์.
continued to p32 30 OTC Beauty Magazine November 2011
Finished ProductThe Basics
For beginners, shoppers will usually be looking for basic styles, like curly, straight and body wave. This time of year, be sure to keep plenty of the straight styles in stock. Nyema Boyd, Hair Distributor and Owner for Simply Elegant Hair Salon in Atlanta made note that, โsummer is for curly and fall for straighter styles.โ The California native insists this statement can be true for both east and west coasts. Beyond kinky versus bone straight, priority rests among selecting human hair or synthetic blends. Stick with promoting the human and more natural blends; 100 percent synthetics will likely be found in hair specifically for braiding, filling and wigs. Boyd prefers to work with virgin Indian hair saying it โblends better, and has more movement and realness,โ whereas synthetics with less natural hairs tend to carry an unrealistic and โmatted shine.โ Encourage professionals to give the higher price point Indian packs a try while reminding younger and do-it-yourself types that synthetics can be great for experimenting and temporary looks. When it comes to application, both clip-on and weft extensions can be good options. The wefted availability is usually glued or sewn in by professionals. Less experienced consumers may opt for the clip on types which should include a clip for immediate use. Regardless of the sale, be sure to offer complimentary supplies like hair glue bottles, needles and thread. It also wouldnโt hurt to offer extra individual clips for future use.
MaintenanceAdditional supplies are needed for the upkeep and maintenance of extensions. Just as our own scalp hairs should be properly cleaned, moisturized, and driedโso should these. Convenient to the hair stock could be gentle shampoos and conditioners, if possible, formulated for the care of hair extensions. While natural blends may be washed and conditioned like hair on a scalp, and blown out with a hand dryer; it may be a good idea to suggest calmer methods for blends with a higher percentage of synthetic. For washing synthetics, a gentler routine involves dipping, soaking and swirling the hairs in a basin of cool water mixed with shampoo gentle enough for the artificial hairs and strong enough to remove building residue. This cleaning can be followed with mists of leave in conditioner. After using a wide tooth comb for detangling, a hang or flat dry may be in order. When completely dry, hair can be kept snuggly in a bag for months. This suggestive process potentially adds quite a few upsells for supplementary products of which you should already be offering. โQuality hair shouldnโt tangle,โ Boyd firmly expressed, and it can be treated more like โregular hair.โ If properly maintained and stored, most hair will last a long while with โquality hairโ lasting โup to a year longer than synthetics,โ she added. To this end, hair coloring products, both permanent and rinse, along with scissors may also be kept near and should suggested with every hair sale. These products offer the ability to make minor changes to a major purchase. Other supplies such as hair tools can make hair handling easier. Again, due to the sensitive nature of synthetic hair, remind customers of which packs handle heat the best. When it comes to simple styling, hair that can be straightened and curled with higher heat temperatures will always have more success. Virgin hairs can probably accept the highest heat levels, where synthetic blends should be manipulated with lower settings. Some synthetics canโt handle iron use and will melt, leaving a burning mess. For true synthetics, hot water and a set style with a hood dryer may be the only alternative.
๊ธฐ๋ณธ ์ด๋ณด์๋ค์ ๋์ฒด๋ก ์ปฌ๋ฆฌ, ์คํธ๋ ์ดํธ, ๊ทธ๋ฆฌ๊ณ ๋ฐ๋
์จ์ด๋ธ์ ๊ฐ์ด ๊ธฐ๋ณธ์ ์ธ ์ ํ๋ค์ ์ฐพ๋๋ค. ์์ฆ๊ณผ ๊ฐ์ ์๊ธฐ์
์คํธ๋ ์ดํธ ์คํ์ผ์ ์ถฉ๋ถํ ๊ฐ์ถฐ๋์ผ ํ๋ค. ์ ํ๋ํ์ Simply
Elegant Hair Salon์ ์ค๋์ด์ ํค์ด ๊ณต๊ธ์์ธ Nyema Boyd
๋ โ์ฌ๋ฆ์ ์ปฌ๋ฆฌ, ๊ทธ๋ฆฌ๊ณ ๊ฐ์์ ์คํธ๋ ์ดํธ ์คํ์ผโ ์ด๋ผ๊ณ
ํ๋ค. ์บ๋ฆฌํฌ๋์ ํ ๋ฐ์ด๋ค๋ ๋, ์์ ๊ด๊ณ์์ด ์ด ๋ง์ด ์ณ๋ค๊ณ
๋์ํ๋ค.
ํจํค๋ ์คํธ๋ ์ดํธ๋๋ฅผ ๋์ด, ๊ฐ์ฅ ์ค์ํ ๊ฒ์ ํด๋จผ
ํค์ด, ํน์ ์ธ์กฐ ํค์ด๋ฅผ ์ ํํ๋ ๊ฒ์ด๋ค. ํญ์ ํด๋จผํค์ด์
๋ด์ถ๋ด ์ ํ๋ค์ ํ๋ก๋ชจ์ ํด๋ผ. 100ํผ์ผํธ ์ธ์กฐ ํค์ด๋
๋ธ๋ ์ด๋ฉ, ํ๋ง, ๊ทธ๋ฆฌ๊ณ ๊ฐ๋ฐ์์ ์ฐพ์๋ณผ ์ ์๋ค. Boyd๋ ๋ฒ์ง
์ธ๋์ ํค์ด๋ฅผ ์ ํธํ๋ค๊ณ ํ๋ฉฐ โ๋ณด๋ค ์ ์ด์ธ๋ฆฌ๊ณ , ํ๋ ฅ์ด
์์ผ๋ฉฐ ์ง์ง ํค์ด๊ฐ๋คโ ๋ผ๋ฉฐ, ํด๋จผํค์ด๊ฐ ๋ ์์ธ ์ธ์กฐ ํค์ด๋
์ฌ์ค๊ฐ์ด ๋จ์ด์ง๊ณ โ์ฃฝ์ ์ค๊ธฐโ๋ฅผ ๊ฐ์ง๊ณ ์๋ค๊ณ ํ๋ค. ์ ๋ฌธ
๋ฏธ์ฉ์ฌ๋ค์๊ฒ ์ธ์กฐ ํค์ด๋ก๋ ์ถฉ๋ถํ ๋ฉ์ ๋ผ ์ ์๋ ๋์
์ ์ด์ ํ(do-it-yourself)์คํ์ผ์ ๊ถํ๋ฉด์, ๊ณ ๊ฐ์ ์ธ๋์ธ
ํค์ด๋ฅผ ์ํ๋ก ์ฃผ์ด ์ฌ์ฉ์ ์ฅ๋ คํ๊ณ , ์ํํด๋ณผ ์ ์๋๋ก
ํด์ค๋ผ.
ํด๋ฆฝ์จ(clip-on)๊ณผ ์จํํธ ์ต์คํ ์ (weft extension)๋ ์ข์
์ต์ ์ด ๋๋ค. ๊ฒฝํ์ด ๋ณ๋ก ์๋ ์๋น์๋ค์ ์ฝ๊ฒ ์ฌ์ฉํ ์ ์๋
ํด๋ฆฝ์จ์ ์ฌ์ฉํ๋ ๊ฒ์ด ์ข์ ์ ์๋ค. ํค์ด ๊ธ๋ฃจ, ๋ฐ๋, ์ค ๋ฑ๋
ํญ์ ๊ตฌ๋นํด ๋๋๋ก ํด๋ผ.
๊ด๋ฆฌ ์ต์คํ ์ ์ ๊ด๋ฆฌํ๋ ์ ํ๋ค๋ ํ์ํ๋ค. ์ฐ๋ฆฌ์ ์๋
๋ชจ๋ฐ์ด ๊นจ๋ํ๊ณ , ๋ชจ์ด์ค์ฒ๋ฅผ ๊ฐ์ง๊ณ ์์ด์ผ ํ๋ฉฐ, ๋ง๋ฅธ ์ํ๋ฅผ
์ ์งํด์ผ ํ๋ฏ์ด ์ต์คํ ์ ๋ ๋ง์ฐฌ๊ฐ์ง์ด๋ค. ํค์ด ์ต์คํ ์ ์
์ผ์ดํด์ฃผ๋ ์ดํธ๋ ์ปจ๋์ ๋ ๊ฐ์ ์ ํ๋ค๋ ๊ตฌ๋นํด๋ผ.
๋ด์ถ๋ด ์ ํ๋ค์ ์ง์ง ๋ชจ๋ฐ์ฒ๋ผ ์ป๊ณ ์ปจ๋์ ๋์ ๋๋ผ์ด์ด๋ฅผ
์ฌ์ฉํ๊ธฐ๋ ํ์ง๋ง, ์ธ์กฐ ๋ชจ๋ฐ์ด ๋ง์ด ํจ์ ๋ ์ ํ์๋ ์ฐจ๋ถํ
๊ฐ๋ผ ์ํ๋ ๋ฐฉ๋ฒ์ ๊ถํ๋ ๊ฒ๋ ์ข์ ๋ฐฉ๋ฒ์ด๋ค.
์ธ์กฐ ๋ชจ๋ฐ์ ์ธ์ฒํ ๋๋ ์ดํธ๋ฅผ ์์ ๋ฌผ์ ์กฐ์ฌ์ค๋
๋ด๊ทธ๊ณ ์ ์ ๋ค์, ๋๊ฐ ๋น ์ง ๋งํผ๋ง ๋น๋น ๋๋ ค์ฃผ๋ฉด ๋๋ค. ๊ทธ๋ฐ ํ
๋ฆฌ๋ธ์ธ ์ปจ๋์ ๋๋ฅผ ๋ฟ๋ ค์ฃผ๋ ๊ฒ๋ ์ข๋ค. ์ด๊ฐ ํฐ ๋น์ ์ฌ์ฉํ์ฌ
๋น์ด์ค ๋ค์ ๊ฑธ์ด์ ๋ง๋ฆฌ๊ฑฐ๋ ๊ณง๊ฒ ํด์ ๋ง๋ ค์ผ ํ๋ค. ์์ ํ
๋ง๋ฅด๊ณ ๋๋ฉด, ๋ฐฑ์ ๋ฃ๊ณ ๋ช ๋ฌ๊ฐ๋ ๋ณด๊ดํ ์ ์๋ค. ์ด๋ฌํ
๋ฐฉ๋ฒ์ ์๋น์๋ค์๊ฒ ์๋ ค์ฃผ๋ฉด, ํ์ฌ ํ๋งคํ๊ณ ์๋ ๊ด๋ จ๋
์ ํ์ ํ๋งค๊ฐ ํ์ ํ ์ฌ๋ผ๊ฐ๊ธฐ๋ ํ๋ค.
Boyd๋ โ์ข์ ์ ํ์ ํฑ๊ธ(tangle)์ง์ง ์๋๋คโ ๋ผ๊ณ
ํ์ฃผ์ด ๋งํ๋ฉฐ โ๋ณดํต ํค์ดโ์ ๊ฐ์ด ์ทจ๊ธํ ์๋ ์๋ค๊ณ ํ๋ค.
์ ์ ํ ๊ด๋ฆฌ๋ง ํด์ค๋ค๋ฉด ๋๋ถ๋ถ์ โ์ข์ ํ์ง์ ํค์ดโ๋ค์ โ
์ธ์กฐ ํค์ด๋ณด๋ค ์ผ๋ ์ ๋ ๋ ์ฌ์ฉํ ์ ์๋คโ๋ผ๊ณ ๋ง๋ถ์๋ค.
๋ฐ๋ผ์ ์ผ์ ์ ํ์ด๋ ๊ฐ์์ ๊ฐ์ ์ ํ๋ค๋ ํจ๊ป ์ง์ดํด ๋๊ณ
ํ๋งค๋ฅผ ํ ์ ์๋ค. ์ด๋ฌํ ์์ ๋ณํ๋ก ์ปค๋ค๋ ํ๋งค์ ์์น์
๊ธฐ๋ํ ์ ์๋ค.
ํค์ ๊ธฐ๊ตฌ์ ๊ฐ์ ์ ํ๋ค๋ ํค์ด ๊ด๋ฆฌ๋ฅผ ์ฝ๊ฒ ํด์ค๋ค.
๋ค์ ๋งํ์ง๋ง, ์ธ์กฐ ํค์ด๋ฅผ ํ๋งคํ ๋๋, ์ด๋ ํ ์ ํ์ด ์ด์
์ ๊ฒฌ๋๋์ง๋ฅผ ์๊ธฐ์์ผ ์ค์ผ ํ๋ค. ๊ฐ๋จํ ์คํ์ผ๋ง์ ํ ๋๋,
๋์ ์ด์ ์ฌ์ฉํ์ฌ ์คํธ๋ ์ดํธ๋ ์ปฌ์ ๋ง๋๋ ๊ฒ์ด ๊ฐ์ฅ ์ข์
๊ฒฐ๊ณผ๋ฅผ ๋ง๋ค์ด ๋ธ๋ค. ๋ฒ์ง ํค์ด๋ ๊ฐ์ฅ ๋์ ์ด์ ๊ฒฌ๋๋ฉฐ, ์ธ์กฐ
ํค์ด๋ ๋ฎ์ ์จ๋๋ฅผ ์ฌ์ฉํด์ผ ํ๋ค. ์ผ๋ถ ์ธ์กฐ ํค์ด๋ ๋ น๊ฑฐ๋
ํ ์๊ตญ์ ๋จ๊ธธ ์ ์์ผ๋ฏ๋ก, ์ด๊ธฐ๊ตฌ๋ฅผ ์ฌ์ฉํ ์ ์๋ค. ์ธ์กฐ
ํค์ด๋ค์ ๋จ๊ฑฐ์ด ๋ฌผ์ด๋ ํ๋ ๋๋ผ์ด์ด ์ ๋๋ง์ ์ฌ์ฉํ๋ ๊ฒ์ด
์ข๋ค.
November 2011 OTC Beauty Magazine 67
continued from p30
32 OTC Beauty Magazine November 2011
Finished Product
Stay TrendyFor the adventuresome and fad followers, keep up with the trends and keep them in stock as well. Recently, clip in feathers were a big hit with a huge celebrity following. As of this writing, print hair is gaining popularity. This super trendy hair process allows even animal prints to be applied directly to the extensions. You can look for trend changes to occur about, โevery six months,โ Boyd observed. Just be sure you agree with the trend before selling it. One trend in particular, an invisible part, โwonโt lastโ and may cause โbaldingโ due to the glue process. Now that you know the basics of extensions, stocking should be easier and suggestive selling should come more naturally. Remind customers that pictures can outlast hair and investing in the right hair for the occasion may be a necessity. And be sure to carry all price points without worry that some will have a lower turn around time than others. Boyd lastly points out that more expensive โVirgin hair is an overall better dealโ that usually leads to โbetter resultsโ over a โlonger period of time.โ
Ronnecia Jones is available to assist beauty and fashion retailers with operations and brand identity on a per project basis. Send email inquiries to [email protected]. Ronnecia resides in Atlanta, currently writing as the Atlanta Beauty Shopping Examiner, www.examiner.com/atlanta.
์ ํ์ ๋ฐ๋ผ๋ผ ๋์ ๊ณผ ๋ณํ๋ฅผ ์ข์ํ๋ ์๋น์๋ค์ ์ํด ์ ํ์
์ฃผ์ํ๊ณ ์ ํ ๊ตฌ๋น๋ ํด ๋์์ผ ํ๋ค. ์ต๊ทผ์ ํด๋ฆฝ ํ๋(clip
feather)๊ฐ ์ ๋ช ์ธ์ฌ๋ค์ ํ์ ์ ๊ณ ์์ฒญ๋ ํํธ๋ฅผ ์ณค๋ค. ์ด
๊ธ์ ์ฐ๊ณ ์๋ ํ์ฌ๋ ํ๋ฆฐํธ ํค์ด(print hair)๊ฐ ์ธ๊ธฐ๋ฅผ ์ป๊ณ
์๋ค. ์ด๋ฌํ ์์ฒญ๋ ์ ํ๋ค๋ก ์ธํด ์ด์ ๋ ์ต์คํ ์ ์ ๋๋ฌผ
ํ๋ฆฐํธ๋ฅผ ์ง์ ์ธ์ํ๊ณ ์๋ค. Boyd๋ ๋ฐ๋๋ ์ ํ์ โ6
๊ฐ์ ๋ง๋คโ ์ฒดํฌํ๋ฉด ๋๋ค๊ณ ํ๋ค. ์ ํ์ํ์ ํ๋งคํ๊ธฐ ์ ์
๋ณธ์ธ์ด ํ์ ์ ๊ฐ์ ธ์ผ ํ๋ค. ์ ํ์ ํ๋ค์ โ์ค๋ ๊ฐ์ง ์๋๋คโ
๋ ์ฌ์ค๊ณผ ์ ์ฐฉ์ ์ ์ฌ์ฉ์ผ๋ก ์ธํด โํ๋ชจโ๋ฅผ ์ ๋ฐํ ์ ์์๋
์๊ณ ์์ด์ผ ํ๋ค.
์ด์ ์ฌ๋ฌ๋ถ๋ค์ ์ต์คํ ์ ์ ๊ธฐ๋ณธ์ ์์์ผ๋ฉฐ,
์ ํ์ ์ทจ๊ธํ๊ณ ์๋น์์๊ฒ ์ ํ์ ๊ถํ๊ธฐ๊ฐ ์กฐ๊ธ
์์ํด์ก์ ๊ฒ์ด๋ค. ์๋น์๋ค์๊ฒ ์ฌ์ง์ ์ค๋ ๋จ๊ธฐ ๋๋ฌธ์
ํน๋ณํ ๋ ์ ๊ทธ์ ๋ง๋ ํค์ด๋ฅผ ํ๋ ๊ฒ์ด ํ์ํ๋ค๋ ๊ฒ์
์ผ๊นจ์ ์ค์ผ ํ๋ค. ๋ค์ณ์ง๋ ์ ํ์ด ์์ ์ง๋ผ๋, ๋ชจ๋
๊ฐ๊ฒฉ๋์ ์ ํ๋ค์ ์ทจ๊ธํด์ผ ํ๋ค๋ ๊ฒ์ ๋ช ์ฌํด๋ผ. Boyd
๋ ๋ง์ง๋ง์ผ๋ก, ์ข์ ๊ฒฐ๊ณผ๋ฅผ ๋ง๋ค์ด๋ด๋ฉฐ ๋ณด๋ค ์ค๋ ์ฌ์ฉํ ์
์๋ ๊ณ ๊ฐ์ โ๋ฒ์ง ํค์ด๋ค์ด ์ ์ฒด์ ์ผ๋ก ๋ณด๋ฉด ๋์ฑ ์ด์ต์ด๋คโ
๋ผ๊ณ ๊ผฌ์ง์ด ๋งํ๋ค.
November 2011 OTC Beauty Magazine 67
34 OTC Beauty Magazine November 2011
November 2011 OTC Beauty Magazine 67
by Brooke Watson
K-t-KKnowledge to Know
36 OTC Beauty Magazine November 2011
The
November 2011 OTC Beauty Magazine 37
Mane Attractionํค์ด์ ๋ช ์!
W e t g o o d s a r e r e m a r k a b l e i n s a l e s
o n c e a g a i n
์๋ก์ด ์ ํ๋ค์ด ๋ํํธ๋ฅผ ์น๊ณ ์๋ค
The natural hair trend is increasing day by day and ethnic women are fleeing to their local beauty supply store to find products that allow for manageability and styling versatility of their
mixed textured hair. This specific consumer defines hair in several categories which are: curly, wavy, kinky-coily, or frizzy. The validity of these categories is easily confirmed via the strong voice and synergy being created through social media bloggers, online magazine beauty editors and most importantly their peers on Facebook and Twitter. โConsumer reviews are significantly more trustedโnearly 12 times moreโthan descriptions that come from manufactures, according to a survey of U.S. internet users.โ (Emarketer, February 2010). Social media has become the space for women to learn about manageability of their hair type and celebrate having more styling options when opting to not use a relaxer. Equally as important this space is where the consumer learns where they can find products that will meet their needs. Those who embrace their natural hair want a full line of products that will allow them to express their unique curl pattern at an affordable price. Consider social media as a place where women can have their โgirl talkโ if you will, but itโs not a discussion solely among her friends. Manufacturers, stores, researchers and bloggers also have access to and can participate in the discussion. Here they can discuss their latest revelations, information about what works for them, why it worked and where to find it. (Explore social media and learn how you can use it to the advantage of your store and the selection of items you sell.)
โThere once was a time when going natural meant that youโd save a buck by letting your natural glory shine,โ stated Kimberly Walker, beauty expert and BET.com beauty editor. โBut now, in a day and age where serums, creams and gels cost you a pretty penny, itโs becoming difficult to
keep up with natural hair trends. Curly girls have now started looking for a variety of cost-efficient products that still give them the same fluff and fabulousness.โ
๋ ์ด ๊ฐ์๋ก ํ์ธ ์ฌ์ฑ๋ค ์ฌ์ด์์ ์ธ๊ธฐ๋ฅผ ๋ํด๊ฐ๊ณ ์๋
๋ด์ถ๋ด ํค์ดํธ๋ ๋๊ฐ ์ง์ญ ๋ทฐํฐ์ํ๋ผ์ด ์คํ ์ด๋ค๋ก
ํ์ฌ๊ธ ๋ชจ๋ฐ์ ๋ค๋ฃจ๊ธฐ ์ฝ๊ณ , ๋ค์ํ ์คํ์ผ์ ๋ง๋ค์ด์ฃผ๋
์ ํ๋ค์ ์ฐพ๊ฒ ๋ง๋ ๋ค. ๊ณ ๊ฐ๋ค์ ์ปฌ๋ฆฌ, ์จ์ด๋น, ํจํค, ๋๋ ํ๋ฆฌ์งํ
๋ชจ๋ฐ์ ๊ฐ์ง๊ณ ์๋ ์๋น์๋ค์ด๋ค. ์ด๋ฌํ ํน์ง์ ๋ชจ๋ฐ์ ๊ฐ์ง
์๋น์๋ค์ ์์ ๋ฏธ๋์ด ๋ธ๋ก๊ทธ, ์จ๋ผ์ธ ๋งค๊ฑฐ์ง ํธ์ง์๋ค, ๊ทธ๋ฆฌ๊ณ
๊ฐ์ฅ ์ค์ํ ํ์ด์ค๋ถ์ด๋ ํธ์ํฐ ์น๊ตฌ๋ค์ ๋ง์ ์ฝ๊ฒ ๋์ด๊ฐ๋ค.
โ์ธํฐ๋ท ์ฌ์ฉ์๋ค์ ์๋๋ก ํ ์ค๋ฌธ์ ์ํ๋ฉด, ์๋น์๋ค์ด
๋จ๊ธด ์ ํ๋ฆฌ๋ทฐ๋ ์ ์กฐ์ฌ์ ์ ํ์ค๋ช ๋ณด๋ค 12๋ฐฐ์ ๊ฐ๊น์ด ๋๋ผ์ด
์ ๋ขฐ๋๋ฅผ ๊ฐ์ง๊ณ ์๋คโ (Emarketer, 2010๋ 2์)
์์ ๋ฏธ๋์ด๋ ์ฌ์ฑ๋ค์ด ๋ชจ๋ฐ์ ์ ์ฐ์ฑ๊ณผ ๋ณด๋ค ๋ง์
์คํ์ผ๋ง ์ต์ , ๊ทธ๋ฆฌ๊ณ ๋ฆด๋ ์๋ฅผ ์ฌ์ฉํ์ง ์๋ ๋ฐฉ๋ฒ์ ๋ฐฐ์ฐ๋ ์ฅ์๊ฐ
๋ผ๋ฒ๋ ธ๋ค. ๋ํ ๊ทธ๋ค์ด ํ์๋ก ํ๋ ์ ํ์ ์ด๋์ ๊ตฌ์ ํด์ผ ํ๋์ง๋ฅผ
๋ฐฐ์ฐ๋ ์ฅ์์ด๊ธฐ๋ ํ๋ค. ๋ด์ถ๋ด ํค์ด๋ฅผ ์ ์งํ๋ ค๋ ์๋น์๋ค์
์ ์ ํ ๊ฐ๊ฒฉ์ ์ ํ์ ๋ชจ๋ ๋ผ์ธ์ ์ฌ์ฉํ์ฌ ๊ทธ๋ค์ ํน๋ณํ ์ปฌ์
ํํํ๋ ค ํ๋ค.
์์ ๋ฏธ๋์ด๋ ์ฌ์ฑ๋ค์ด ์๋ค๋ฅผ ๋ ๋ ์ฅ์์ด์ง๋ง, ๊ทธ๋ค์
์น๊ตฌ๋ค๊ณผ๋ง ์ด์ผ๊ธฐ๋ฅผ ๋๋๋ ๊ฒ์ด ์๋๋ค. ์ ์กฐ์ฌ, ์คํ ์ด, ์ฐ๊ตฌ์,
๊ทธ๋ฆฌ๊ณ ๋ธ๋ก๊ฑฐ๋ค๋ ๋ํ์ ์ฐธ์ฌ๋ฅผ ํ๋ค. ์ฌ๊ธฐ์๋ ์ต์ ์ ๋ณด, ๋ณธ์ธ์ด
ํจ๋ฅ์ ๊ฒฝํํ ์ ํ, ๊ธฐ๋ฅ, ๊ทธ๋ฆฌ๊ณ ๊ตฌ์ ์ฅ์ ๋ฑ์ ๋ํด ์ด์ผ๊ธฐํ๋ค. (
์์ ๋ฏธ๋์ด๋ฅผ ์ดํด๋ณด๊ณ ๋ณธ์ธ์ ์คํ ์ด์ ์ด๋ป๊ฒ ์ ์ฉ์ํฌ์ง ์๊ฐํด
๋ด๋ผ)
โํ ๋, ๋ด์ถ๋ด ํค์ด๋ฅผ ํ๋ค๋ ๊ฒ์ ๋์ ์๋๋ค๋ ์๋ฏธ์๋
์์ ์ด ์์๋คโ ๋ผ๊ณ BET.com์ ๋ทฐํฐ ํธ์ง์ฅ์ด์ ๋ทฐํฐ ์ ๋ฌธ๊ฐ์ธ
Kimberly Walker๋ ๋งํ๋ค. โํ์ง๋ง ์ด์ ๋ ์ธ๋ผ, ํฌ๋ฆผ, ๊ทธ๋ฆฌ๊ณ ์ ค
๋ฑ์ ๊ฐ๊ฒฉ์ด ๋ง๋ง์น ์์ ๋ด์ถ๋ด ํค์ด ํธ๋ ๋๋ฅผ ๋ฐ๋ผ๊ฐ๊ธฐ๊ฐ ์ฝ์ง
์๋ค. ๊ณฑ์ฌ๋จธ๋ฆฌ์ ์ฌ์ฑ๋ค์ ์๋ฆ๋ค์ด ํค์ด๋ฅผ ๋ง๋ค์ด ์ค ๊ฒฝ์ ์ ์ธ
์ ํ๋ค์ ์ฐพ๊ธฐ ์์ํ์๋ค.
์ปฌ๋ฆฌํค์ด๋ฅผ ํ๊ณ ๋ค๋๋ ์ฌ์ฑ์ ๋ง๋๋ ๊ฒ์ด ํน๋ณํ ์ผ์ด
์๋๊ณ , ์ฌ์ง์ด ํจํค๋ฅผ ํ๊ณ ๋ค๋๊ฑฐ๋, ์์ผ๋ก๋ ์จ์ด๋ธ๋ฅผ ํ๊ณ
๋ค๋๊ฒ ๋ ๊ฒ์ด๋ค. ์ด๋ฌํ ์ฌ์ฑ๋ค์ ๊ธฐ๋ถ์ ๋ฐ๋ผ ๋งค์ผ ํค์ด ์คํ์ผ์
๋ฐ๊ฟ ์ ์๋ค๋ ๊ฒ์ ๋ง์กฑํดํ ๊ฒ์ด๋ค. ์ด๋ฌํ ๋ค์ํจ์ ์ถ๊ตฌํ๊ธฐ
38 OTC Beauty Magazine November 2011
K-t-K Itโs not uncommon to encounter customers that not only have curly hair, but her curls also have the tendency to be kinky, or even a little looser and wavy on some days. These women are fortunate as they have the ability to change their style each day, depending on their mood. To feed this versatility, the correct products are needed to keep the style in place (no matter which one it may be) all day long. For this reason they look for a variety of products to support their array of possible hairstyles. Do you have the right mix in your store? This consumer is searching for light weight products that are able to detangle, provide intense moisturization, define curls and control to the pattern of the hair without compromising their true hair texture. Products that have aloe vera, coconut, olive, soy, Argan oil, shea and mango butter can help with proper moisturization and help ease the process of styling the different textures.
Below are a few of the must-have products for mixed textured hair:Detangling Shampoo โ unlocks tangles, improves manageability, softens and stretches the natural curl patternLeave-in Conditioner โ unlock tangles, deeply moisturizes and tames frizzies Deep Conditioner โ helps to battle dry, brittle hair in addition to restoring moisture, shine and elasticityPudding โ helps to define and elongate the curl pattern, boosts shine and acts as styling aid to create versatile styles Intense Cream Hairdress โ softens and nourishes curls, softens waves and stretches kinky-coilsOils โ shines, strengthens and helps to reduce breakage and split endsFlat Iron Silkener โ helps hair go from curly to straight with body, adds ultra-shine and reduces fly-aways as well as frizz The mixed textured hair consumer is a โproduct junkie.โ This user goes through a lot of product to maintain their tresses so the endless search for affordable products made for mixed texture hair is endless. Help end this never-ending quest by stocking your shelves with the widest array of the best in mixed texture hair maintenance. Getting the right mix of products in your store is vital to success in this section of the market. Offer a complete line of products that speaks to this particular audience. Remember this certain consumer is savvy, so pushing only one or two items that you think speaks to them may lose that customer. They want the power to choose and find the products that works just for them. Insist that manufacturers provide displays, brochures, and/or window clings that can help you let the consumer know you are selling items that can meet her needs, just like major retailers. Make your store the go-to destination for all their specific hair care needs. Explore the new up-and-coming brands as well as the ones that can be used in conjunction with one another to give customers the end results they are looking for. Also, be sure that you are knowledgeable in this natural hair arena so that you are armed and ready to answer any question your customer may have. After all, your job is to help your store guests find what they need to become the beautiful they want to be each day โ whether they let their natural curls abound or go sleek and straight.
์ํด์ , ์คํ์ผ์ ํ๋ฃจ ์ข ์ผ ์ ์ง์์ผ์ค ์ ์๋ ์ ํ๋ค์ด ํ์ํ๋ค.
๋ฐ๋ผ์ ์๋น์๋ค์ ๊ทธ๋ค์ ๋ค์ํ ํค์ด ์คํ์ผ์ ๋ง๋ค์ด์ค ๋ค์ํ
์ ํ๋ค์ ์ฐพ๊ฒ ๋ ๊ฒ์ด๋ค.
์ฌ๋ฌ๋ถ์ ์คํ ์ด์๋ ๋ค์ํ ์ ํ๋ค์ ๊ตฌ๋นํ๊ณ ์๋๊ฐ?
์ด๋ฌํ ์๋น์๋ค์ ๊ณฑ์ฌ์ ํด์ฃผ๊ณ , ๊ฐ๋ ฅํ ๋ชจ์ด์ค์ณ๋ฅผ ์ ๊ณตํด์ฃผ๋ฉฐ,
์ปฌ์ ์ค๊ณฝ์ ๋ด์ฃผ๊ณ , ํน๋ณํ ์กฐ์น๋ฅผ ์ทจํ์ง ์๊ณ ๋ ๋ชจ๋ฐ์ ์ปจํธ๋กคํด
์ค ์ ์๋ ๊ฐ๋ฒผ์ด ์ ํ๋ค์ ์ฐพ๋๋ค. ์๋ก์ ๋ฒ ๋ผ, ์ฝ์ฝ๋, ์ฌ๋ฆฌ๋ธ,
์์ด, ์๋ฅด๊ฐ ์ค์ผ, ์ฌ(shea), ๊ทธ๋ฆฌ๊ณ ๋ง๊ณ ๋ฒํฐ๊ฐ ๋ค์ด๊ฐ์๋ ์ ํ๋ค์
์ ์ ํ ๋ชจ์ด์ค์ฒ๋ฅผ ๋ชจ๋ฐ์ ์ ๊ณตํด์ฃผ์ด ์ฝ๊ฒ ์คํ์ผ์ ๋ง๋ค ์ ์๊ฒ
๋์์ค๋ค.
๋ค์์ ํผํฉ ๋ชจ๋ฐํ์ ์ ๋ฐ๋์ ์ฌ์ฉํด์ผ ํ๋ ์ ํ๋ค์ ๋์ดํด ๋ดค๋ค.
๋ํฑ๊ธ๋ง ์ดํธ(Detangling Shampoo) โ ํฑ๊ธ์ ํ์ด์ฃผ๋ฉฐ, ์ ์ฐ์ฑ์
๊ฐ์ ์์ผ์ฃผ๊ณ , ๋ถ๋๋ฝ๊ฒ ๋ง๋ค์ด์ฃผ๋ฉฐ ์ปฌ์ ๊ณง๊ฒ ํด์ค๋ค.
๋ฆฌ๋ธ์ธ ์ปจ๋์ ๋(Leave-in Conditioner) โ ํฑ๊ธ์ ํ์ด์ฃผ๊ณ , ๊ฐ๋ ฅํ
๋ชจ์ด์ค์ฒ๋ฅผ ์ ๊ณตํ๋ฉฐ, ํ๋ฆฌ์ง๋ฅผ ์์ ์ค๋ค.
๋ฅ ์ปจ๋์ ๋(Deep Conditioner) โ ๊ฑด์กฐ๋ฅผ ๋์์ฃผ๊ณ , ํ๋ ฅ์ ์์
๋ชจ๋ฐ์ ๋ชจ์ด์ค์ฒ๋ฅผ ์ฃผ๋ฉฐ, ์ค๊ธฐ์ ํ๋ ฅ์ ์ค๋ค.
ํธ๋ฉ(Pudding) โ ์ปฌ ํจํด์ ๋์ดํธ๋ ค ์ฃผ๋ฉฐ, ์ค๊ธฐ๋ฅผ ๋ํด์ฃผ๊ณ , ์คํ์ผ๋ง
๊ธฐ๋ฅ์ ๊ฐ์ง๊ณ ์์ด ๋ค์ํ ์คํ์ผ์ ๋ง๋ค์ด์ค๋ค.
๊ฐ๋ ฅ ํฌ๋ฆผ ํค์ด๋๋ ์ค(Intense Cream Hairdress) โ ์ปฌ์ ๋ถ๋๋ฝ๊ฒ
ํด์ฃผ๊ณ ์์๋ถ์ ์ฃผ๋ฉฐ, ํจํคํค์ด๋ฅผ ํด์ค๋ค.
์ค์ผ(Oil) โ ์ค๊ธฐ๋ฅผ ์ฃผ๊ณ , ๋ชจ๋ฐ์ ๊ฐํ๊ฒ ๋ง๋ค์ด์ฃผ๋ฉฐ, ๋ถ์์ง ๋ฐ ๋์ด
๊ฐ๋ผ์ง์ ์ค์ฌ์ค๋ค.
ํ๋ซ ์์ด์ธ ์คํฌ๋(Flat Iron Silkener) โ ๊ณฑ์ฌ๊ฑฐ๋ฆฌ๋ ๋ชจ๋ฐ์ ํด์ฃผ๋ฉฐ,
์ต๊ณ ์ ์ค๊ธฐ๋ฅผ ์ฃผ๊ณ ๋ป์น๋ ๋ชจ๋ฐ๊ณผ ํ๋ฆฌ์งํจ์ ๋์ด์ค๋ค.
๋ณตํฉ์ ์ธ ํ์ ์ ๋ชจ๋ฐ์ ๊ฐ์ง๊ณ ์๋ ์๋น์๋ค์ โ์ ํ์ค๋ ์โ
๋ค์ด๋ค. ์ด๋ฌํ ์๋น์๋ค์ ๊ทธ๋ค์ ๋ชจ๋ฐ์ ๊ด๋ฆฌํ๊ธฐ ์ํด ๋ง์ ์ ํ๋ค์
์ฌ์ฉํ๋ฉฐ, ๋์์์ด ์ข์ ๊ฐ๊ฒฉ์ ์ ํ๋ค์ ์ฐพ๋๋ค. ๋ณตํฉ ํ์ ์ ๋ชจ๋ฐ์
๊ฐ์ง ์๋น์๋ค์ ์ํด ์ ๋ฐ์ ๋ค์ํ ์ ํ๋ค๋ก ์ฑ์๋๋ผ.
์ข์ ์ ํ๋ค์ ์คํ ์ด์ ๊ตฌ๋นํ๊ณ ์๋ ๊ฒ์ด ์ฑ๊ณต์ ์ข์ฐํ๋
ํ์์์์ด๋ค. ํน์ ์๋น์๋ค์ด ํ์๋ก ํ๋ ์ ํ๋ค์ ๋ชจ๋ ๊ฐ์ถฐ๋๋ผ.
ํ์ง๋ง ์ด๋ฌํ ํน์ ์๋น์๋ค์ ๋ฌผ์ ์ ๋ฐ์ ์๋น์๋ค์ด๋ผ๋ ๊ฒ์
๋ช ์ฌํด์ผ ํ๋ฉฐ, ๊ทธ๋ค์๊ฒ ์ ํ๋ค์ ๊ฐํ๊ฒ ๊ถํ๋ค๊ฐ๋ ๊ทธ๋ค์ ์์ ์๋
์๋ค. ๊ทธ๋ค์ ๋ณธ์ธ๋ค์ด ํ์๋ก ํ๋ ์ ํ๋ค์ ์ค์ค๋ก ๊ณ ๋ฅด๊ธธ ์ํ๋ค.
์ ์กฐ์ฌ๊ฐ ์ ๊ณตํด์ฃผ๋ ๋์คํ๋ ์ด, ํํ๋ , ๊ทธ๋ฆฌ๊ณ ์๋์ฐ์
๋ถ์ด๋ ํ์ด๋ฌผ๋ค์ ์ปค๋ค๋ ์๋งค์๋ค์ฒ๋ผ ์ ๊ทน ํ์ฉํด๋ผ. ํน๋ณํ ์ ํ์
ํ์๋ก ํ๋ ์๋น์๋ค์ด ์ฌ๋ฌ๋ถ์ ์คํ ์ด๋ฅผ ์ ์ผ๋จผ์ ๋ ์ฌ๋ฆด ์ ์๊ฒ
๋ง๋ค์ด๋ผ.
์๋ก์ด ์ ํ๋ค์ ์ดํด๋ณด๊ณ , ํจ๊ป ์ฌ์ฉํ ์ ์๋ ์ ํ๋ค๊ณผ
๋งค์นํ์ฌ ์๋น์๋ค์ด ์ํ๋ ๊ฒฐ๊ณผ๋ฅผ ๋ง๋ค์ด์ค๋ผ. ๋ํ ๋ด์ถ๋ด ํค์ด์
๋ํ ์ง์์ ์ญ๋ ตํด ์๋น์๋ค์ ๋ชจ๋ ๊ถ๊ธ์ฆ๋ค์ ํด์ํด์ค์ผ ํ๋ค.
๊ฒฐ๊ณผ์ ์ผ๋ก ์ฌ๋ฌ๋ถ์ด ํ ์ผ์, ์๋น์๋ค์ด ์ํ๋ ์ ํ๋ค์ ๊ตฌ๋นํด๋๊ณ
๊ทธ๋ค์ด ์ด๋ ํ ์คํ์ผ์ ์ํ๋, ๊ทธ๋ค์ ๋ฐ๋จ์ ์ฑ์์ฃผ๋ ๊ฒ์ด๋ค.
November 2011 OTC Beauty Magazine 43
40 OTC Beauty Magazine November 2011
by Dwayne Thompson
K-t-KKnowledge to Know
BarbernomicsThe Definition of Tonsorial Evolution
๋ฐ๋ฒ๋ ธ๋ฏน์ค(Barbernomics)์ง๋ณด๋ ์ด๋ฐ์ ๊ณ์ ํ์ฃผ์
November 2011 OTC Beauty Magazine 41
What is Barbernomics? Well, (Bar-ber-nom-iks) can be defined as the economic growth created by entrepreneurs investing in the future of the barbering industry. From 2009-2011 we witnessed
a staggering number of new barbershops opening their doors for the first time. Barbershops are not only the iconic, sartorial link to communities all around the globe, but the essence of our true entrepreneurial spirit that has helped build this great country. In the past, our local small town communities consisted of skilled professionals like the barber, baker, butcher, blacksmith, banker and many other important professions. Many of these professions have now been consumed and incorporated into large mega stores and financial institutional acquisitions. Ironically, even with all the growth we have seen in our global community, the barbering profession has continued to be a recession proof and ever growing profession with student enrollment at an all time high. Although there were many economists and so called industry experts who said, โthe barbering industry is dead,โ they have also failed to truly connect with the grass-root and underground barber movement. Movement you say?! Yes, but not a revolutionary movement, we are speaking of an โevolutionaryโ movement. Over the past five years, there exists an incredible growth in this underserved and many times overlooked industry. There has been a silent influx of new products and services along with continued education to help barbers complete their work in a more refined and professional manner. This is all designed to save them time and money. In these harsh economic times it is difficult to raise prices, but it is much easier to increase value, reduce attrition and increase your volume of customers. Companies like Andis Co., Oster, Wahl and now Conairโs new Forfex line have all placed innovative, powerful clippers and trimmers on the market which cut faster, cooler and requires less maintenance. This has helped to reduce down time and increase revenue in the barbershop. Also, with the creation of Against the Grain Magazine, a barbershop trade publication founded by Malcolm Patterson in 2005, barbers have easily been connected to products, events and services. Great inventions and products like Xotics, Pro Grips, Royal Blaque Chromatone spray, Da Gauge, Original Twis-Les cord covers, Clipper Keepers, MD Barber straight razors and blades, Anivo Blade Aligner, Clocca Capes, Graff Etch Pencils, B&B shoe covers, Klipper Towels, Major League Barbers finger razor, consumer bump preventatives products and instructional DVDs have given barbers new tools for tonsorial excellence. These are only a few of the innovative products created by barbers to help grow the industry and drive business into the local barber and beauty supplier. Are you familiar with these products? Are they connected to your point of sale? Have you ever had a barber come into your supply location and ask for these products and you find that you have not heard of the products they request. What is worst, you have no idea where to purchase the products they want and need. We know redefining the barbering business has been an incredible undertaking, yet it has blossomed and developed just like Hip Hop and the X Games. Over the past five years, the growth in the barbering business has grown by double digits and even the executive director of the National Association of Barber Boards of America and co-founder of Barbers International, Charles Kirkpatrick stated, โthere has been double digit growth in the number of barbershops opening for business here in the United States.โ Barbershops and franchises generate billions of dollars in revenue combined and some franchises like Sports Clips have done a billion dollars in haircuts alone. This is truly โBarbernomicsโ at its best, yet many suppliers continue to think of the barbershop industry as a collective of mom-and-pop barbershop locations. I will agree there are thousands of single location barbershops with an owner/operator on premises, in the trenches, cutting alongside of their staff of barbers. Ironically, they are also many times unaware of the new products, trimmers and clippers infiltrating the industry on a monthly basis.
๋ฐ๋ฒ๋ ธ๋ฏน์ค๋ ๋ฌด์์ธ๊ฐ? ์ด๋, ์ด๋ฐ ์ ๊ณ์ ๋ฏธ๋์ ๊ธฐ์ ๊ฐ๋ค์ด ํฌ์ํ๋ฉด์ ๊ฒฝ์ ์ฑ์ฅ์ ์ฐฝ์ถํ๋ค๋ ์๋ฏธ๋ก ์ ์ํ ์ ์๋ค. 2009๋ ๋ถํฐ 2011๋ ๊น์ง, ์ฐ๋ฆฌ๋ ์์ฒญ๋
์ซ์์ ์๋ก์ด ์ด๋ฐ์๊ฐ ์คํํ๋ ๊ฒ์ ๋ด์๋ค. ์ด๋ฐ์๋ ๋จ์ํ ์ ์ธ๊ณ์ ํผ์ ธ์๋ ์์ง์ ์ธ ๊ฒ ๋ฟ๋ง ์๋๋ผ, ์ด ๋๋ผ๋ฅผ ์ธ์ด ์ง์ ํ ๊ธฐ์ ๊ฐ์ ์ ์ ํต์ฌ์ด ๋ด๊ฒจ์๋ ๊ฒ์ด๋ค. ์์ ์ฐ๋ฆฌ์ ์์ ํ์ด์๋ ์ด๋ฐ์ฌ, ์ ๋นต์ฌ, ํธ์ฃผํ, ๋์ฅ์ฅ์ด, ์ํ์, ๊ทธ ๋ฐ์ ๋ง์ ์ง์ ๋ค์ด ์ ๋ฌธ๊ธฐ์ ์ ๊ฐ์ง๊ณ ์๋ ์ฌ๋๋ค๋ก ๊ตฌ์ฑ๋์์๋ค. ์ด ์ค ๋ง์ ์ง์ ๋ค์ด ์ฌ๋ผ์ก์ผ๋ฉฐ, ๋๊ท๋ชจ ์คํ ์ด๋ค์ด๋, ๊ธ์ต๊ธฐ๊ด๋ค์ ์ํด ์ธ์๋์๋ค. ์์ด๋ฌ๋ํ๊ฒ๋, ์ฐ๋ฆฌ์ ์ฌํ๊ฐ ๋ชจ๋ ์ฑ์ฅ์ ํ์์๋ ๋ถ๊ตฌํ๊ณ ์ด๋ฐ์๋ ๊ณ์ํด์ ๋ถํฉ์ ์์ง์ฒ๋ผ ์ฌ๊ฒจ ์ก์ง๋ง, ๋์ด๋๋ ํ์์์ ํจ๊ป ํญ์ ์ฑ์ฅํด์๋ค. ์ด๋ฐ์ ๊ณ๊ฐ ์ฃฝ์๋ค๊ณ ๋งํ๋ ๋ง์ ๊ฒฝ์ ํ์๋ค๊ณผ ์ ๊ณ ์ ๋ฌธ๊ฐ๋ค์ ์ด๋ฐ์์ ์ง์ ํ ์ค์ฒด์ ๋ฟ๋ฆฌ๋ฅผ ํ์ ํ์ง ๋ชปํ ๊ฒ์ด๋ค. ํ๊ธฐ์ ์ธ ํ๋์ ์๋์ง๋ง, โ๋ฐ์ ์ ์ธโ ์์ง์์ ๊ณ์ํด์ ์ผ์ด๋๊ณ ์๋ค. ์ง๋ 5๋ ๊ฐ, ์ด๋ฐ ์ ๊ณ์ ์์ฒญ๋ ์ฑ์ฅ์ ๊ฐ๊ณผ๋์ด ์๋ค. ๋ง์ ์๋ก์ด ์ ํ๋ค๊ณผ ์๋น์ค๋ค์ด ์๋ฆฌ ์์ด ์ ์ ๋์๊ณ , ์ง์์ ์ธ ๊ต์ก์ผ๋ก ์ธํด ์ด๋ฐ์ฌ๋ค์ ๋ณด๋ค ์ ๋ฌธ์ ์ผ๋ก ์ฑ์ฅํ์๋ค. ์ด๋ฌํ ํ๊ฒฝ๋ค์ด ์ด๋ฐ์ฌ๋ค์ ์๊ฐ๊ณผ ๋์ ์ ์ฝ์์ผ ์คฌ๋ค. ์ด๋ ค์ด ๊ฒฝ์ ์์์ ๊ฐ๊ฒฉ์ ๋์ด๊ธด ์ด๋ ต์ง๋ง, ์๋น์ค์ ์ง์ ํฅ์์ํค๊ณ , ์ํด๋ฅผ ๊ฐ์ํ๋ฉฐ, ์๋น์๋ค์ ๋๋ฆฌ๋ ๊ฒ์ ํจ์ฌ ์ฌ์์ก๋ค. Andis, Oster, Wahl๊ณผ ๊ฐ์ ํ์ฌ๋ค, ๊ทธ๋ฆฌ๊ณ Conair์ ์๋ก์ด ์ ํ์ธ Forfex์ ๊ฐ์ ์๋ก์ด ํด๋ฆฌํผ์ ํธ๋ฆฌ๋จธ๋, ๊ฐํ๊ณ ๋น ๋ฅด๊ฒ ์๋ฆฌ๋ฉฐ, ๋ณด๋ค ์ ์ ๊ด๋ฆฌ๋ฅผ ํ์๋ก ํ์ฌ ์์ฅ์ ์ ์ํ๊ณ ์๋ค. ์ด๋ฌํ ์ ํ๋ค์ ์ด๋ฐ์ฌ๋ค์ ์๊ฐ์ ์ ์ฝํด์ฃผ๊ณ ์์ต์ ๋์ฌ์ค๋ค. 2005๋ ๋์ Malcolm Patterson์ด ์ฐฝ๊ฐํ ์ด๋ฐ์ ํธ๋ ์ด๋ ๊ฐํ๋ฌผ์ธ Against the Grain ์ก์ง์ ํ์์ผ๋ก ์ด๋ฐ์๋ค์ ์ ํ, ์ด๋ฒคํธ, ๊ทธ๋ฆฌ๊ณ ์๋น์ค๋ค์ ์ฝ๊ฒ ์ ํ ์ ์๊ฒ ๋์๋ค. Xotics, Pro Grips, Royal Blaque Chromatone spray, Da Gauge, Original Twis-Les ์ฝ๋ ์ปค๋ฒ, Clipper Keepers, MD Barber ๋ฉด๋๋ ๊ณผ ๋ธ๋ ์ด๋, Anivo Blade Aligner, Clocca Capes, Graff Etch Pencils, B&B ์ ๋ฐ ์ปค๋ฒ, Klipper Towels, Major League Barbers finger razor, ๋ฒํ(bump)๋ฐฉ์ง ์ ํ๊ณผ ๊ฐ์ ํ๋ฅญํ ๋ฐ๋ช ์ ํ๋ค๊ณผ ๋๋ถ์ด, ๊ต์ก์ฉ DVD๋ค์ ์ด๋ฐ์ฌ๋ค์๊ฒ ๋ง์ ๋์์ ์ฃผ๋ ์๋ก์ด ๋๊ตฌ๋ค์ด๋ค. ์ด๋ฌํ ์ ํ๋ค์ ์ด๋ฐ์ฌ๋ค์๊ฒ ๋์์ ์ฃผ์ด ์ ๊ณ์ ๋น์ฆ๋์ค๋ฅผ ์ฑ์ฅ์์ผ์ฃผ๋ ์ ํ๋ค์ ์ผ๋ถ์ ๋ถ๊ณผํ๋ค. ์์ ์ ํ๋ค์ ๋ํด ์ ์๊ณ ์๋? ์คํ ์ด์์ ํ๋งค๋ฅผ ํ๊ณ ์๋? ์ด๋ฐ์ฌ๊ฐ ์คํ ์ด๋ก ์์ ์ด๋ฌํ ์ ํ์ ๋ฌผ์ด๋ณธ ์ ์ด ์์ผ๋ฉฐ, ๊ทธ๋ฌํ ์ ํ๋ค์ ๋ํด ๋ค์ด๋ณธ ์ ์ด ์๋? ์ต์ ์ ์ํฉ์, ๊ทธ๋ค์ด ํ์๋ก ํ๋ ์ ํ๋ค์ ์ด๋์ ์ฌ์ผ ํ๋์ง๋ฅผ ๋ชจ๋ฅธ๋ค๋ ๊ฒ์ด๋ค. ์ฐ๋ฆฌ๋ ์์ฒญ๋๊ฒ ์ ํ๊ฐ๋์ด ์๋ ์ด๋ฐ์ ๋น์ฆ๋์ค๋ฅผ ์ฌํ๊ฐ ํด์ผ ํ๋ฉฐ, Hip Hop์ด๋ X ๊ฒ์์ฒ๋ผ ๋ฒ์๋๊ณ ๋ฐ์ ๋ ๊ฒ์ ์ธ์งํด์ผ ํ๋ค. ์ง๋ 5๋ ๊ฐ ์ด๋ฐ์ ๋น์ฆ๋์ค๋ ๋ ์๋ฆฌ ์ซ์๋ก ์ฑ์ฅํ์์ผ๋ฉฐ, ์ ๊ตญ ์ด๋ฐ์ ํํ ์์์ด์ฌ์ด์ Barbers International์ ๊ณต๋ ์ค๋ฆฝ์์ธ Charles Kirkpatrick์ โ๋ฏธ๊ตญ ๋ด์์ ์๋ก ์คํํ๋ ์ด๋ฐ์์ ์ซ์๋ ๋ ์๋ฆฌ์๋ก ์ฑ์ฅํ์๋คโ๋ผ๊ณ ํ๋ค.์ด๋ฐ์์ ํ๋ ์ฐจ์ด์ฆ๋ ์์ต๋ฌ๋ฌ๋ฅผ ์ฐฝ์ถํ๊ณ ์์ผ๋ฉฐ, Sports Clips์ ๊ฐ์ ํ๋ ์ฐจ์ด์ฆ๋ ํค์ด์ปทํธ๋ก๋ง ์์ต๋ฌ๋ฌ์ ๋งค์ถ์ ๋ง๋ค์๋ค. ์ด๊ฒ์ด์ผ๋ง๋ก ์ง์ ํ โ์ด๋ฐ๊ฒฝ์ โ๋ผ๊ณ ํ ์ ์์ง๋ง, ์์ง ๋ง์ ์ํ๋ผ์ด๋ค์ด ์ด๋ฐ์ ์ ๊ณ๋ฅผ ๋ถ๋ถ๊ฐ ๊ฒฝ์ํ๋ ์๊ท๋ชจ๋ก ์๊ฐํ๊ณ ์๋ค. ์์ง ์ ์ฒ ๊ฐ์ ์ด๋ฐ์๋ค์ด ์ค๋๊ฐ ์ง์ ์ด์์ ํ๋ฉฐ ๊ทธ๋ค์ ์ง์๊ณผ ํจ๊ป ๋จธ๋ฆฌ๋ฅผ ์๋ฅด๊ณ ์๋ค๋ ๊ฒ๋ ์ฌ์ค์ด๋ค. ์ํ๊น์ด ๊ฒ์, ๊ทธ๋ค ์ค ๋ง์ ์ค๋๋ค์ด ๋งค๋ฌ ์ ๊ณ์ ์์์ ธ ๋์ค๋ ์๋ก์ด ํธ๋ฆฌ๋จธ๋ ํด๋ฆฝํผ์ ๋ํด์ ๋ชจ๋ฅด๊ณ ์๋ค๋ ์ฌ์ค์ด๋ค. ์ ๋ง์ ์ด๋ฐ์ฌ๋ค์ด ์ฌ๋ฌ๋ถ์ ์คํ ์ด์์ ๊ตฌ์ ์ ํ๊ณ ์์ง ์๋ ๊ฒ์ ๋ํด ์๋ฌธ์ ๊ฐ์ ธ๋ณธ ์ ์ด ์๋? ๊ทธ ์ด์ ๋ฅผ ๋งํ์๋ฉด, ์ด๋ฐ์ฌ๋ค์ ๊ทธ๋ค์ด ํ์๋ก ํ๋ ์ ํ๋ค๊ณผ ํด๋ฆฝํผ๋ฅผ ์ง์ ๋ค๊ณ ๋ค๋๋ฉด์ ํ๋งค๋ฅผ ํ์ฌ ๊ทธ๋ค์ ์๊ฐ์ ์ ์ฝํด์ฃผ๊ณ ํธ๋ฆฌํจ์ ์ ๊ณตํด์ฃผ๋ ์๋ก์ด ์์ค์ธ ๋ชจ๋ฐ์ผ ๋ฐ๋ฒ(Mobile Barber)๋ ๋ทฐํฐ ์ํ๋ผ์ด ์ธ์ผ์ฆ๋งจ๋ค์๊ฒ์ ๊ตฌ์ ํ๊ณ ์๊ธฐ ๋๋ฌธ์ด๋ค. ๋ง์ ๊ฒฝ์ฐ,
42 OTC Beauty Magazine November 2011
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Dwayne Thompson, aka โThe Barber Ambassador,โ is the CEO of The Fade Club, LLC and vice president of marketing and sales for Against the Grain Magazine. For more information, visit www.againstthegrainmagazine.com. The Fade Club, LLC is a barber management and consulting firm established to leverage the marketability of celebrity barbers and product companies directly connected to the barbering industry.
Have you ever wondered why you are not seeing as many barbers buying from your beauty and barber supply establishment? Well, let me be the first to fill you in on the 411! Barbers are still buying products and clippers, they are just relying on new sources which are called Mobile Barber and Beauty Supply Sales Reps who bring the products directly to the shops/salons and conveniently save the barber/stylist a trip to the supply store. Many times this can cause the barbers or stylist to miss out on good business. These mobile suppliers are profitable and can sell products less than what is offered at point of sale at a traditional retail location. Have you considered creating a mobile supply division for your high volume customers? Also, I have noticed the growing trend of seven day work weeks for barbershops and even 24 hour barbershops which require a continuous need for reordering of supplies and replacement tools. This is a trend to watch! Now here are the real questions: Are you carrying the type of products barbers are seeking to buy? Are you aware of the new and innovative products now available to the barbering community? Are you willing to stock these products? Do you have enough foot traffic from barbers to consider investing in growing your selection of products offered to barbers? Do you value the business barbers bring to your establishment? If you can answer these questions with a โyesโ to all the above then you are on the road to benefit from Barbernomics. To learn more about โThe Barber Ambassadorโ and these innovative products in the barbering industry visit my site at www.thebarberambassador.com.
์ด๋ฌํ ๊ฒ์ผ๋ก ์ธํด ์ด๋ฐ์ฌ๋ค์ด๋ ์คํ์ผ ๋ฆฌ์คํธ๋ค๊ณผ์ ์ข์ ๋น์ฆ๋์ค๋ฅผ ๋์น๊ณ ์๋ ๊ฒ์ด๋ค. ๋ชจ๋ฐ์ผ ๋ฐ๋ฒ๋ ์์ต์ ๋จ๊ธฐ๋ฉด์๋ ์ผ๋ฐ ์๋งค์ ์์ ํ๋งคํ๋ ๊ฐ๊ฒฉ๋ณด๋ค ๋ฎ์ ๊ฐ๊ฒฉ์ผ๋ก ์ ํ์ ํ๋งคํ๊ณ ์๋ค. ๋ง์ ๋ฌผ๋์ ๊ตฌ์ ํ๋ ๊ณ ๊ฐ์ ์ํด์ ๋ชจ๋ฐ์ผ ํ๋งค๋ฅผ ์๊ฐํด ๋ณธ์ ์ด ์๋๊ฐ? ๋ํ, 7์ผ ์คํํ๋ ์ด๋ฐ์์ ์ฌ์ง์ด 24์๊ฐ์ ์ด์ํ๋ ์ด๋ฐ์๊ฐ ์๋ก์ด ํธ๋ ๋๋ก ์๋ฆฌ์ก์ ๊ทธ ์๊ฐ ๋์ด๋๊ณ ์์ผ๋ฉฐ, ๊ทธ๋ค์ ์ง์์ ์ธ ์ ํ์ ๊ณต๊ธ์ ํ์๋ก ํ๊ณ ์๋ค. ์ด๋ฌํ ๊ฒ์ด ๋์ฌ๊ฒจ๋ณผ ์๋ก์ด ํธ๋ ๋์ธ ๊ฒ์ด๋ค! ์ด์ ๋ค์ ํ๋ฒ ์ง๋ฌธ์ ํด๋ณด์. ์ฌ๋ฌ๋ถ์ ์ด๋ฐ์ฌ๋ค์ด ํ์๋ก ํ๋ ์ ํ๋ค์ ์ทจ๊ธํ๊ณ ์๋๊ฐ? ์ด๋ฐ ์ ๊ณ์์ ์ฌ์ฉ๋๊ณ ์๋ ์๋กญ๊ณ ํ์ ์ ์ธ ์ ํ๋ค์ ๋ํด ์๊ณ ์๋๊ฐ? ์ด๋ฌํ ์ ํ๋ค์ ์ทจ๊ธํ ์ฉ์๊ฐ ์๋๊ฐ? ์ด๋ฐ์ฌ๋ค์ ์ํ ์น์ ์ ํฌ์๋ฅผ ํ์ฌ ์ฑ์ฅ์ํฌ ๋งํผ ์ด๋ฐ์ฌ๋ค์ด ์คํ ์ด๋ฅผ ์ฐพ๊ณ ์๋๊ฐ? ์ด๋ฐ์ฌ๋ค๊ณผ์ ๋น์ฆ๋์ค๊ฐ ์๋ก์ด ์น์ ์ ๋ง๋ค ๋งํผ์ ๊ฐ์น๊ฐ ์๋ค๊ณ ์๊ฐํ๋๊ฐ? ์ด๋ฌํ ์ง๋ฌธ์ ๋ชจ๋ โyesโ๋ผ๊ณ ๋๋ตํ ์ ์๋ค๋ฉด, ์ฌ๋ฌ๋ถ์ โ๋ฐ๋ฒ๋ ธ๋ฏน์คโ๋ฅผ ์ด์ฉํ์ฌ ์์ต์ ์ฌ๋ฆด ์ ์๋ ๊ธธ๋ชฉ์ ๋ค์ด์ ๊ฒ์ด๋ค. โThe Barber Ambassadorโ ๋ฐ ์ด๋ฐ ์ ๊ณ์ ํ์ ์ ์ธ ์ ํ์ ๋ํด ์ข๋ ์์๋ณด๋ ค๋ฉด www.thebarberambassador.com์ ๋ฐฉ๋ฌธํด๋ผ.
November 2011 OTC Beauty Magazine 48a
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November 2011 OTC Beauty Magazine 47
Urban Call Briefsby Lafayette Jones
In part one we discussed books that addressed the hair care needs of black women and children, a significant part of the African-American beauty book genre. But
as forward thinking manufacturers, marketers and retailers know, the multicultural beauty category is not just about hair. Itโs also about skin care as addressed in Dr. Jeanine Downie and Fran Cook-Boldenโs โBeautiful Skin of Color.โ Itโs about cosmetics that these women need for their beautiful skin colors as addressed in Sam Fineโs book, โFine Beauty: Beauty Basics and Beyond for African American Women.โ Itโs about inner beauty like that discussed in Susan L. Taylorโs โAll About Love: Favorite Selections from โIn the Spiritโ on Living Fearlessly.โ Diane Da Costa picks up on the trend to imitate celebrity styles in โTextured Tresses โ The Ultimate Guide to Maintaining and Styling Natural Hair.โ Michael Cunningham, in his stunning photo collection of black women, shows off their โfabulous hairโ in his book, โQueensโ written with George Alexander. Finally, and foremost to many, black beauty is an industry, a profit center and a way of life for the professional stylists and barbers who bring their creativity to it. Tips for running a salon and becoming a millionaire are included in books by Sandlin, Bacon and Smith.
BeAuty
AfricAn-
BooksAmericAn
by Eileen Figure SandlinPublisher: Entrepreneur Press The book has instructions for calculating costs, keeping expenditures under control and staying organized. A survey asks questions of those who want to be successful owners such as: โDo you do windows and fold towels? Do you automatically rotate hair-care product bottles on the shelf so the labels are facing out?โ If the answer is โyesโ to questions like these, a person has the skills needed for becoming a beauty salon entrepreneur.
by Dr. Jeanine Downie and Dr. Fran Cook-Bolden with Barbara Nevins TaylorPublisher: Regan Books/HarperCollinsDermatologists Downie and Cook-Bolden offer wide ranging advice:battling acne breakouts at all ages, advances in laser treatments, facial hair removal, fighting and treating scars and stretch marks, under-eye circles, dark marks and hair loss. The book is for all who can trace their roots to Africa, Asia, the Caribbean, India, Latin America, the Mediterranean, Middle East, South Pacific or those who are Native American.
by Diane Da Costa with Paula RenfroePublisher: Fireside/Simon & SchusterThe author, a celebrity hair stylist, has worked with stars like Ed Gordon (host of โWeekly with Ed Gordonโ on Black Entertainment Television). She has also styled the hair of Grammy Award winning Lenny Kravitz, a singer-songwriter, instrumentalist, record producer and arranger. The book outlines styles of more famous movie stars and recording artists and how to achieve them.
by Julia SmithPublisher: Nola PublishingThe author is a salon operator/owner who knows the ins and outs of the business. For those who are considering owning their own business she says the โ3Dsโ are a must: Determination. Discipline. Dedication. She has a list of other essentials: a business plan, good location, proper zoning, attorney, accountant, insurance, salon license, city license, cosmetology license and credit card machine.
48 OTC Beauty Magazine November 2011
November 2011 OTC Beauty Magazine 49
by Cuttie W. BaconPublisher: C.W. Bacon PublicationsSalon professionals who want to become millionaires should pay themselves a weekly salary. Bacon notes that one of the worst practices of beauty professionals is to spend money from the cash register on a daily basis. They confuse their personal money with business money and do not have the means to develop a budget. Also recommended โ paying taxes, getting insurance and planning for retirement.
by Sam Fine with Julia ChancePublisher: Berkley Publishing Group/Penguin Putnam Book Summary: Makeup tools, including the wide variety of brushes used in applying cosmetics, are discussed. Tips on using powder, eye shadow, blush, lipstick, eyeliner, mascara, how to shape eyebrows and attach false lashes are included. Fine, who has worked with a star-studded clientele including singers Patti LaBelle, Brandy, and models Naomi Campbell and Tyra Banks, shares his photo diary.
by Photographer Michael Cunningham, writer George AlexanderPublisher: DoubledayA second coffee table book on black women photographed by Michael Cunningham (the first, โCrowns,โ a collection of women with their church hats) reveals hair styles ever new and changing on black women. It includes 50 black-and-white photos and personal narratives from the U.S., Africa and England. Some well known women are included: Tonya Lewis Lee, wife of movie maker Spike Lee, and TV host and interior designer, Sheila Bridges.
by Susan L. TaylorPublisher: Urban BooksRising from beauty editor to editor in chief at Essence magazine, one of the oldest and most well known publications for black women, Taylor penned the column, โIn the Spirit.โ The book is a compilation of favorite columns about relationships, active caring and commitment to personal transformation and social change. Now an editor emeritus of Essence, Taylor has gone on to form the National Cares Mentoring Movement (www.caresmentoring.org).
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52 OTC Beauty Magazine November 2011
Business Tipsby Jon Gordon
continued on p54
The Myth of the Work/Life BalanceWays to Rethink Your Approach to the Daily Grind (and Get Happier in the Process!)
In a perfect world, โworkโ and โhomeโ would balance out neatly. Weโd work from 8 a.m. to 5 p.m. each day, take an hour-long lunch, and then come home and spend uninterrupted time with
our families. But for those of us firmly entrenched in an โalways onโ society, this notion seems hopelessly outdated. Most of us are working longer, more stressful hours, and work is spilling over into evenings and weekends. The work/life balance, at least in the sense that most of us think about it, is a myth; it does not exist. For many people, it never has. Personally, I have never been able to balance the scales of work and life on a day-to-day basis. Rather, Iโve come to realize that the dance between work and life is more about rhythm than balance. Thereโs a time and a season for everything. For me and for most people, there are seasons when hard work and extra hours are a necessity, and seasons when there is more time for rest. And guess what? Itโs okay. When you love what you doโand I truly believe there is meaning and even joy to be found in every jobโyouโll thrive during the busy seasons and fully appreciate the down time.
์๋ฒฝํ ์ธ์์์ ์ผ๊ณผ ์ฌ์ํ์
๊ท ํ์ด ๋ฑ ๋ค์ด ๋ง๋๋ค. ์ฐ๋ฆฌ๋ ๋งค์ผ ํ ์๊ฐ ์ ๋์ ์ ์ฌ์๊ฐ์ ํฌํจํด, ์์นจ 8์๋ถํฐ ์คํ 5์๊น์ง ์ผ์ ํ๊ณ , ์ง์ ๋์์ ๊ฐ์กฑ๋ค๊ณผ ์๊ฐ์ ๋ณด๋ธ๋ค. ํ์ง๋ง, ์ด๋ฌํ ์์ ์ ์ธ ์ํ์ ๋จผ ๊ณผ๊ฑฐ์ ์๊ธฐ์ฒ๋ผ ๋ค๋ฆฐ๋ค. ๋๋ถ๋ถ์ ์ฌ๋๋ค์ ๋ณด๋ค ๊ธด ์๊ฐ ๋์ ์คํธ๋ ์ค๋ฅผ ๋ฐ์ผ๋ฉฐ ์ผํ๊ณ , ๋ฐค์ด๋ ์ฃผ๋ง๊น์ง๋ ์ฐ์ฅ์ด ๋๊ณค ํ๋ค. ์ฐ๋ฆฌ๊ฐ ์๊ฐํ๋ ์ต์ํ์ ์ผ๊ณผ ์ฌ์ํ์ ๊ท ํ์ ์๋ ์๊ธฐ์ผ ๋ฟ์ด๋ฉฐ ๋ ์ด์ ์กด์ฌํ์ง ์๋๋ค. ๋ง์ ์ฌ๋๋ค์ ๊ทธ๋ฌํ ๊ฒ์ ๊ฒฝํํด ๋ณด์ง๋ ๋ชปํ๋ค. ๊ฐ์ธ์ ์ผ๋ก ๋๋, ๋งค์ผ๋งค์ผ์ ์ด์๊ฐ๋ฉด ์ผ๊ณผ ์ฌ์ํ์ ๊ท ํ ์๊ฒ ์ด์๋ณด์ง ๋ชปํ๋ค. ์คํ๋ ค ์ผ๊ณผ ์ฌ์ํ์ ๊ท ํ๋ณด๋ค๋ ์กฐํ๋ผ๋ ๊ฒ์ ์๊ฒ ๋์๋ค. ๋ชจ๋ ๊ฒ์๋ ์๊ธฐ๊ฐ ์๋ ๊ฒ์ด๋ค.
November 2011 OTC Beauty Magazine 63
54 OTC Beauty Magazine November 2011
Business Tips
continued to p56
continued from p52
The sense of purpose in your work is the natural remedy for the crushing guilt that many working parents in particular experience. (You know the drill: when youโre working late,
you feel guilty that youโre not home with the kids; when youโre at home, you feel guilty about all the work not getting done.) When you believe your job has no meaning, of course youโre going to feel guilty for spending so much time there. Itโs the realization that you are making a difference in the lives of others that lets you let go of the guilt and truly immerse yourself in what youโre doing during both seasons.
Read on for my advice on rethinking the concept of the work/life balance and finding passion and purpose in both arenas:
1. First, let go of the work/life balance notion. Instead, think โpurpose and passion.โ Itโs true that work/life balance is a topic that seems to be on many minds, but in many ways a perfectly balanced life is a perfectly tepid life. When your goal is to achieve work/life balance, youโll be constantly disappointed and so will your loved ones. When you approach every day with passion and purpose, you can find joy and happiness in whatever it is youโre pursuing at that moment.
2. Look at your work/life blend over the past year. Rather than thinking of your work and life day-to-day, think of it as a whole. How many times did you get away with your family last year? Were there particular weeks or months where you worked really, really long hours? Were there times you were less busy? You might find that, when viewed that way, you did have a balanced life. Or you might realize you need to make a change in the way you do things during the upcoming year. Schedule times to work hard, recharge, renew, play, and engage with your family and friends.
3. Identify the โseasonsโ in your companyโs work flow.In nature thereโs a season for everything. Spring (planting season) and fall (harvest) are times of extreme work, but thereโs a slow down in the summer when plants are growing, and, of course, winter is when farmers do other things (repair work on house and equipment, etc.). Most industries/companies work this way, too. They have busy seasons and not-so-busy seasons. It might be easy for you to plan your work and home life flow around these times.
4. Keep in mind your familyโs โseasonsโ too. Of course, you canโt base everything on work schedules. There are times your family needs you more than others: birth of a new baby, when a child starts school, or when an older parent is having a crisis and needs you to care for him or her.
5. When youโre at work, really engage. Fully commit to whatever youโre doing at work. Donโt complainโpositivity goes a long way. And donโt feel guilty that you are not at home. Feeling guilty is a recipe for misery and poor performance on the job and unhappiness at home. Commit fully to your season of hard work while planning for your season of rest and recharging.
๋๋ฅผ ํฌํจํ ๋๋ถ๋ถ์ ์ฌ๋๋ค์ ๋ฐ์ ์๊ธฐ๊ฐ ์๊ณ ,
๋ํ, ํ๊ฐํ ์๊ธฐ๋ค๋ ์๋ค. ์ฌ๋ฌ๋ถ์ด ํ๋ ์ผ์
์ง์ ์ผ๋ก ์ฌ๋ํ๋ค๋ฉด, ๋ฐ์ ์๊ธฐ๋ฅผ ํตํด ๋ฒ์์
์ด๋ฃฐ ๊ฒ์ด๊ณ , ๊ทธ๋ฌํ ๋ฒ์์ด ํ๊ฐํ ์๊ธฐ๋ฅผ ์ด๊ฒจ๋ผ ์ ์๊ฒ
๋ง๋ค์ด ์ค ๊ฒ์ด๋ค.
์ผ์ ํ๋ ๋ง์ ๋ถ๋ชจ๋ค์ด ์ผ์ ํ๋ค๋ ํ๊ณ๋ก ๊ทธ๋ค์
์ฃ์ฑ ๊ฐ์ ๋ฌด๋ง์ํค๊ณ ์๋ค. (๋ฆ๊ฒ๊น์ง ์ผ์ ํ๊ฒ ๋๋ฉด ์ง์
์๋ ์์ด๋ค๊ณผ ์๊ฐ์ ํจ๊ปํ์ง ๋ชปํ๋ ๊ฒ์ ๋ํ ์ฃ์ฑ ๊ฐ์
๊ฐ๊ฒ ๋ ๊ฒ์ด๊ณ , ์ง์ ์์ ๋๋ ๋๋ด์ง ๋ชปํ ์ผ ๋๋ฌธ์
์ฃ์ฑ ๊ฐ์ ๊ฐ์ง๊ฒ ๋ ๊ฒ์ด๋ค). ์ผ์ ์ ์ฐฉ์ ๊ฐ์ง ์๊ณ ์๋ค๋ฉด
์ง์ฅ์ ๋ง์ ์๊ฐ์ ํ ์ ํ๋ ๊ฒ์ ๋ํด ์ฃ์ฑ ๊ฐ์ ๊ฐ์ง๊ฒ ๋
๊ฒ์ด๋ค.
๋ค์์ ์ฌํญ๋ค์ ์ฝ๊ณ , ์ผ/์ฌ์ํ์ ๊ท ํ์ ๋ํด ์๊ฐํด๋ณด๊ณ ,
๋ ๊ฐ์ง ๋ชจ๋์ ์ด์ ๊ณผ ์๋ฏธ๋ฅผ ๋ถ์ฌํด ๋ณด์.
1. ์ฒซ์งธ, ์ผ๊ณผ ์ฌ์ํ์ ๊ดํ ๊ท ํ์ ๋ํด ์์ด๋ฒ๋ ค๋ผ.
๋์ , โ๋ชฉ์ ๊ณผ ์ด์ โ์ ๋ํด ์๊ฐํด๋ผ.
์ผ๊ณผ ์ํ์ ๊ท ํ์ ๊ดํด ๋ง์ ์๊ฐ๋ค์ ํ๊ณ ์์ง๋ง, ์๋ฒฝํ
๊ท ํ์ ๋ง์ถ ์ถ์ ์ด์ ์ ์ด์ง ์์ ์ถ์ผ ๊ฒ์ด๋ค.
์ฌ๋ฌ๋ถ์ ๋ชฉํ๊ฐ ์ผ๊ณผ ์ฌ์ํ์ ๊ท ํ์ ๋ง์ถ๋
๊ฒ์ด๋ผ๋ฉด, ์ฌ๋ฌ๋ถ์ ๊ณ์ํด์ ์ค๋งํ ๊ฒ์ด๊ณ , ์ฌ๋ฌ๋ถ์
์ฌ๋ํ๋ ์ฌ๋๋ค๋ ๊ทธ๋ ๊ฒ ๋๋ ๊ฒ์ด๋ค. ํญ์ ์ด์ ๊ณผ ๋ชฉ์ ์
๊ฐ์ง๊ณ ์ด์๊ฐ๋ค ๋ณด๋ฉด, ์ฌ๋ฌ๋ถ์ด ์ถ๊ตฌํ๋ ํ๋ณต์ ๋ง๋ฝํ ์
์์ ๊ฒ์ด๋ค.
2. ์ง๋ ๋ช ๋ ๊ฐ์ ์ผ๊ณผ ์ํ์ ํฉ์ณ์ ์๊ฐํด ๋ด๋ผ.
์ผ๊ณผ ์ํ์ ๋งค์ผ๋งค์ผ ์๊ฐํ์ง ๋ง๊ณ , ํฉ์ณ์ ์๊ฐํด ๋ด๋ผ.
์ง๋ํด์ ๊ฐ์กฑ๋ค๊ณผ ์ผ๋ง๋ ๋ง์ด ์ฌํ์ ๋ ๋๋ดค๋๊ฐ? ์ ๋ง๋ก
์ด์ฌํ ์ผ์ ํ๋ ์ฃผ๋, ์์ด ์์๋๊ฐ? ์กฐ๊ธ ๋ ๋ฐ๋นด๋
์๊ฐ๋ค์ด ์์๋๊ฐ? ๊ทธ๋ฌํ ๋ฐฉ์์ผ๋ก ๋ณธ๋ค๋ฉด, ๊ท ํ ์กํ
์ํ์ ํ๋ ์ ์ ์ฐพ์ ์ ์์ ๊ฒ์ด๋ค. ํน์, ์์ผ๋ก ์ด๋ป๊ฒ
๋ณํํด์ผ ํ๋์ง๋ฅผ ์ ์ ์์ ๊ฒ์ด๋ค. ์ด์ฌํ ์ผํ๋ ์๊ฐ,
์ฌ์ถฉ์ ํ๋ ์๊ฐ, ์๋กญ๊ฒ ์์ํ๋ ์๊ฐ, ๊ฐ์กฑ์ด๋ ์น๊ตฌ๋ค๊ณผ
ํจ๊ปํ๋ ์๊ฐ๋ค์ ๊ณํํด๋ผ.
3. ์ง์ฅ์์ ์ผํ๋ โ์๊ธฐโ๋ฅผ ํ์ ํด๋ผ.
๋ชจ๋ ๊ฒ์๋ ์๊ธฐ๊ฐ ์๋ค. ๋ด(๋ชจ์ข ํ๋ ์๊ธฐ)๊ณผ ๊ฐ์(
์ํํ๋ ์๊ธฐ)์ ์ด์ฌํ ์ผํ๋ ์๊ธฐ์ด์ง๋ง, ๋ชจ์ข ํ ์๋ฌผ์ด
์๋ผ๋ ์ฌ๋ฆ์ ์กฐ๊ธ ํ๊ฐ๋ก์ฐ๋ฉฐ, ๊ฒจ์ธ์ ๋๋ถ๋ค์๊ฒ ๋ค๋ฅธ
๊ฒ(์ง์ด๋ ๊ธฐ๊ตฌ๋ค์ ์ฌ์ ๋นํ๋)์ ํ ์๊ธฐ์ด๋ค. ๋๋ถ๋ถ์
์ ๊ณ๋ ํ์ฌ๋ค๋ ๋น์ทํ๋ค. ๋ฐ์ ์๊ธฐ๊ฐ ์๊ณ , ๊ทธ๋ฆฌ ๋ฐ์์ง
์์ ์๊ธฐ๊ฐ ์๋ ๊ฒ์ด๋ค. ์ด๋ฌํ ํ๋ฆ์ ์๊ณ ์์ผ๋ฉด, ์ผ๊ณผ
์ฌ์ํ์ ๊ณํํ๋๋ฐ ๊ทธ๋ฆฌ ์ด๋ ต์ง ์์ ๊ฒ์ด๋ค.
4. ๊ฐ์กฑ๋ค์ ์ํฉ๋ ์ดํด๋ผ.
๋ฌผ๋ก , ๋ชจ๋ ๊ฒ์ ์ผ์ ๋ง์ถ ์๋ ์๋ค. ์๊ธฐ์ ์์ผ, ์์ด๊ฐ
์ฒซ ๋ฑ๊ตํ๋ ๋ , ๋๋ ์ฐ๋กํ ๋ถ๋ชจ๋์ด ์๋ ํ ์ํฉ๊ณผ ๊ฐ์ด,
์ฌ๋ฌ๋ถ์ ๊ฐ์กฑ๋ค์ด ์ฌ๋ฌ๋ถ์ ์ ์คํ ํ์๋ก ํ๋ ์๊ธฐ๋ ์๋
๊ฒ์ด๋ค.
November 2011 OTC Beauty Magazine 49
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56 OTC Beauty Magazine November 2011
Business Tips continued from p54
6. When youโre at home, really be at home. Throw yourself into those precious family relationships. Donโt spend family time thinking about work or zoning out in front of the TV or computer. Itโs not about the amount of time we spend with our families, itโs about how engaged we are during the time we do have with them. When youโre in a family season, donโt constantly check your BlackBerry and donโt take work calls during dinner. Devote as much of yourself as possible to your family. When you live your non-work season to the fullest, youโll be all the more motivated to give 110 percent when youโre at work.
Learn more about Gordon and his new book, โThe Seed: Finding Purpose and Happiness in Life and Workโ at www.JonGordon.com.
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Jon Gordon is a consultant, keynote speaker, and the international bestselling author of โThe Seed,โ โSoup,โ โThe Energy Bus,โ โThe No Complaining Rule,โ โTraining Camp,โ and โThe Shark and the Goldfish,โ all from Wiley. He and his books have been featured on CNN and on NBCโs Today show, as well as in Forbes, Fast Company, O, The Oprah Magazine, the Wall Street Journal, and the New York Times. Jonโs principles have been put to the test by NFL football teams and Fortune 500 companies alike.
5. ์ผ์ ํ ๋๋ ์ต์ ์ ๋คํด๋ผ.
์ผ์ ํ ๋๋ ๋ชจ๋ ๊ฒ์ ์์ ๋ถ์ด๋ผ. ๋ถ๋ง์ ๊ฐ๊ฒ ๋๋ฉด,
์ ๊ทน์ฑ์ ์๊ฒ ๋๋ค. ๊ทธ๋ฆฌ๊ณ , ์ง์ ์์ง ๋ชปํจ์ ๋ํ ์ฃ์ฑ ๊ฐ์
๊ฐ์ง ๋ง๋ผ. ์ฃ์ฑ ๊ฐ์ ๊ฐ๋ ๊ฒ์ ์ ๋ฌด๋ฅผ ๋ฐฉํดํ๋ ์์์ผ
๋ฟ์ด๋ฉฐ, ์ง์์๋ ํ๋ณตํ์ง ์์ ๊ฒ์ด๋ค. ํด์๊ณผ ์ฌ์ถฉ์ ์ ํ
์๊ธฐ๋ฅผ ์ํด, ์ผ์ ํด์ผ ํ ์๊ธฐ์๋ ์ต์ ์ ๋คํด์ผ ํ๋ค.
6. ์ง์ ์์ ๋๋ ํ์คํ๊ฒ ๊ฐ์กฑ๋ค๊ณผ ์๊ฐ์ ๋ณด๋ด๋ผ.
๊ฐ์กฑ๊ณผ์ ์์คํ ์๊ฐ์ ์ง์คํด๋ผ. ๊ฐ์กฑ๊ณผ ํจ๊ปํ๋ ์๊ฐ์
TV, ์ปดํจํฐ, ์ผ์ ๋ํ ์๊ฐ์ผ๋ก ์๊ฐ์ ํ๋นํ์ง ๋ง๋ผ.
๊ฐ์กฑ๊ณผ ์ผ๋ง๋งํผ์ ์๊ฐ์ ํ ์ ํ๋ ๊ฒ์ด ์ค์ํ ๊ฒ์ด
์๋๋ผ, ์ผ๋ง๋ ์ง์คํ๋์ง๊ฐ ์ค์ํ ๊ฒ์ด๋ค.
๊ฐ์กฑ๊ณผ ํจ๊ป ์๋ ์๊ฐ์๋ ๊ณ์ํด์ BlackBerry
์ ํ๊ธฐ๋ฅผ ๋ง์ง์๊ฑฐ๋ฆฌ์ง ๋ง๊ณ , ์ ๋ ์์ฌ ์๊ฐ์๋ ์ ํ๋ฅผ
๋ฐ์ง ๋ง๋๋ก ํด๋ผ. ๊ฐ๋ฅํ ์ต๋ํ ๊ฐ์กฑ๊ณผ ํจ๊ปํ๋ ์๊ฐ์
๋ณด๋ด๋๋ก ํด๋ผ. ์ผ์ ํ์ง ์๋ ์๊ฐ์ ๊ฐ์กฑ์๊ฒ ์ต์ ์
๋คํ๋ฉด, ์ง์ฅ์์๋ 110ํผ์ผํธ ๋ฅ๋ ฅ์ ๋ฐํํ ์ ์๋
์๋๋ ฅ์ด ๋ ๊ฒ์ด๋ค.
Gorden์จ์ ๊ทธ์ ์๋ก์ด ์ฑ โThe Seed: Finding Purpose
and Happiness in Life and Workโ์ ๊ดํ ์ ๋ณด๋ www.
JonGordon.com์์ ์ฐพ์ ์ ์๋ค.
November 2011 OTC Beauty Magazine 49
58 OTC Beauty Magazine November 2011
Business Tipsby Danita Johnson Hughes, Ph.D.
continued to p60
Lead Your Organization Through Major Changeํ์คํ ๋ณํ๋ฅผ ํตํ ๊ฒฝ์
November 2011 OTC Beauty Magazine 63
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60 OTC Beauty Magazine November 2011
Business Tips
continued to p62
continued from p58
These days, it seems that the words โbusinessโ and โchangeโ go hand in hand. From dealing with regulatory changes and economic shifts to responding to new customer demands and emerging technologies,
sudden and externally mandated changes affect organizations of all sizes. When change is forced upon you, making the shift is often more stressful and more difficult than when you thoughtfully decide to take your organization in a new direction. After all, making a change that you plan for is exciting and filled with opportunity, while making a change due to outside forces putting pressure on you is filled with risk and unpredictability. Unfortunately, most organizations resist these externally mandated changes and are slow to respond. They fear the risk involved, and as a result they miss many opportunities. Change under external circumstances is scary because you often donโt know if the changes youโre making are going to work. Additionally, the change may mean you have to alter your companyโs values or culture, and those sorts of changes donโt come easy. The fact is that embracing any type of externally motivated change requires both courage and planning. Following are some suggestions for making the change process easier and more successful.
1. Assess your companyโs current talent potential.When dealing with externally motivated change, a good leader needs the emotional maturity to maximize and leverage the strengths of the people within the organization. Depending on the size of the company or department, you may not have daily contact with those you lead. Therefore, take the time to go back and assess who you have working for you and what skill sets they have. Chances are some will have developed new skills and strengths since they were originally hired. Therefore, determine how the company can best use the people you already have to make the change successful. Most people overlook the talent thatโs right under their nose and think they need to look outside for the skills to best move the company forward.
2. If you do need outside talent, hire people who know more than you do.Many times, those charged with hiring people donโt want to hire anyone who is strong, assertive, or more knowledgeable than they are. They think these new hires will make them look badโor even worse take their job. In reality, if you hire people who are strong and know more than you do, youโre going to fare better during the change process. Realize that when the organization does well, everyone looks good, not just one person. However, if the organization fails, people typically look for one person to blameโusually the leader. The only way your company can sustain its momentum during and after the change is to have strong people on board.
3. Create an environment that encourages continuous learning.The knowledge you and your people possess has long-term value for the organization. If you stop learning, you stop having the ability to contribute to the continued development of the organization. Learning is vital, because things change so quicklyโtechnology changes, the industry changes, the marketplace changes, etc. You have to keep up and know whatโs state-of-the-art to stay relevant to customers. Therefore, encourage your staff to attend seminars, read books, stay abreast of industry news, and seek internal feedback and mentoring. The more learning opportunities people have, the more valued theyโll feel, and the more theyโll want to contribute to the change process.
4. Hold people to their commitments. No change will ever be complete if people abandon their responsibilities midstream. Thatโs why you need to hold people accountable for what they commit to. To do so, first make sure they have the skills needed to do the job. If they donโt, thereโs no way theyโll be successful. Then you need to monitor their progress and evaluate how they are contributing (or not contributing) to the change process. Realize that monitoring doesnโt mean micromanaging. It simply means keeping the pulse of the whole work flow to ensure all the pieces of the process fit together and are getting done. When you find that someone isnโt contributing effectively, you must be willing to confront the person and deal with the problem in a constructive way that gets the work back on track.
์์ฆ ์๋์๋ โ๋น์ฆ๋์คโ์ โ๋ณํโ๋ผ๋ ๋จ์ด๊ฐ ์ฐ๊ด๋์ด ์๋ ๊ฒ ๊ฐ๋ค. ๊ท์ฌ์ ๋ณํ์ ๊ฒฝ์ฌ์ ๋ณ๋์ ๋์ฒํ๋ ๊ฒ๋ถํฐ ์๋น์๋ค์ ๋ฐ๋จ๊ณผ ๊ธฐ์ ์ ๋ณํ์ ๋์ํ๊ธฐ ์ํด์๋
๋น์ฆ๋์ค์ ๊ท๋ชจ๋ฅผ ๋ง๋ก ํ๊ณ ๋ณํ๋ฅผ ํด์ผ ํ๋ค. ๋ง์ฝ, ์ฌ๋ฌ๋ถ์ด ๋ณํ๋ฅผ ๋ง๋ค ์ ์๋ ์์น์ ์๋ค๋ฉด, ๋ณํ๋ฅผ ํ๋ ๊ฒ์ด ๋ณด๋ค ๋ง์ ์คํธ๋ ์ค๋ฅผ ๊ฐ์ ธ์ฌ ๊ฒ์ด๋ฉฐ, ์๋ก์ด ๋ฐฉํฅ์ผ๋ก ํ์ฌ๋ฅผ ๊ฒฝ์ํ๋ ๊ฒ๋ณด๋ค ๋์ฑ ์ด๋ ค์ธ ๊ฒ์ด๋ค. ๊ณํ์ ๋ฐ๋ฅธ ๋ณํ๋ฅผ ๋ง๋๋ ๊ฒ์ ํฅ๋ฏธ๋ก์ด ์ผ์ด๋ฉฐ ๋ง์ ๊ธฐํ๊ฐ ์ฃผ์ด์ง์ง๋ง, ์ธ๋ถ์ ํ์ ์ํ ๋ณํ๋ ๋ง์ ์ํ๊ณผ ์์ํ์ง ๋ชปํ ์ผ๋ค์ด ๊ธฐ๋ค๋ฆฌ๊ณ ์๋ค. ๋ถํํ๋, ๋๋ถ๋ถ์ ํ์ฌ๋ค์ ์ธ๋ถ์ ๋ณํ์ ์ ํญํ๋ฉฐ ๋๋๊ฒ ๋ฐ์ํ๋ค. ์ํ์ ๋ํ ๋๋ ค์์ผ๋ก ์ธํด ๋ง์ ๊ธฐํ๋ฅผ ๋์น๊ฒ ๋๋ค. ์ธ๋ถ์ ํ๊ฒฝ์ ์ํ ๋ณํ๋, ๊ทธ๋ฌํ ๋ณํ์ ๋ํ ํ์ ์ด ์๊ธฐ ๋๋ฌธ์ ๋๋ ต๋ค. ๊ฒ๋ค๊ฐ, ์ด๋ฌํ ๋ณํ๋ ํ์ฌ์ ๊ฐ์น๋ ๋ฌธํ๋ ๋ฐ๊พธ์ด์ผ ํ๋ ์ผ์ด๊ธฐ ๋๋ฌธ์ ์ฌ์ด ์ผ์ด ์๋๋ค. ์ธ๋ถ์ ์์ธ์ ์ํ ๋ชจ๋ ๋ณํ๋ฅผ ์๊ธํ๊ธฐ ์ํด์๋ ์ฉ๊ธฐ์ ๊ณํ์ด ํ์ํ ๊ฒ์ด๋ค. ๋ณํ๋ฅผ ์ข๋ ์ฝ๊ณ ์ฑ๊ณต์ ์ผ๋ก ๋ง๋ค ์ ์๋ ๋ฐฉ๋ฒ๋ค์ ๋ค์์ ๋์ดํด ๋ณด์๋ค.
1. ํ์ฌ, ํ์ฌ์ ๋ฅ๋ ฅ๊ณผ ๊ฐ๋ฅ์ฑ์ ํ๊ฐํด๋ผ์ธ๋ถ์ ์ธ ๋ณํ์ ๋์ํ ๋, ํ๋ฅญํ ๋ฆฌ๋๋ ํ์ฌ๋ด์ ์ฌ๋๋ค์ ๋ฅ๋ ฅ์ ์ด์ฉํ๊ณ ๊ทน๋ํ ์ํค๊ธฐ ์ํ ๊ฐ์ฑ์ ์ธ ์ฑ์ํจ์ด ํ์ํ๋ค. ํ์ฌ๋ ๋ถ์์ ๊ท๋ชจ์ ๋ฐ๋ผ ๋งค์ผ ์กฐ์ง์๋ค๊ณผ ๋ง์ฃผ์น์ง ์์์ง๋ ๋ชจ๋ฅธ๋ค. ๋ฐ๋ผ์, ์๊ฐ์ ํฌ์ํ์ฌ ์ง์๋ค์ ๋ฅ๋ ฅ์ ํ์ ํด์ผ ํ๋ค. ์๋ก์ด ๊ธฐ์ ๊ณผ ๋ฅ๋ ฅ์ ๋ฐ์ ์ํฌ ์๋ ์์ผ๋ฏ๋ก, ์ง์๋ค์ ์ต๋๋ก ํ์ฉํ์ฌ ์ฑ๊ณต์ ์ธ ๋ณํ๋ฅผ ๋ง๋ค์ด์ผ ํ๋ค. ๋๋ถ๋ถ์ ์ฌ๋๋ค์ด ๋ฐ๋ก ์ฝ์์ ์ฌ๋ฅ๋ค์ ๊ฐ๊ณผํ๊ณ ํ์ฌ์ ๋ฐ์ ์ ์ํด ๋ฐ์ผ๋ก ๋์ ๋๋ ค์ผ ํ๋ค๊ณ ์๊ฐํ๋ ๊ฒฝ์ฐ๊ฐ ์๋ค.
2. ๋ง์ฝ, ๊ผญ ์ธ๋ถ์ ๋ฅ๋ ฅ์ด ํ์ํ๋ค๋ฉด, ๋น์ ๋ณด๋ค ์ง์์ด ๋ง์ ์ฌ๋์ ์ฑ์ฉํด๋ผ๋ง์ ๊ฒฝ์ฐ, ์ง์์ ์ฑ์ฉํ๋ ์์น์ ์๋ ์ฌ๋๋ค์ ๊ฐํ๊ณ , ๊ณ ์ง์ด ์ธ๊ฑฐ๋ ์์ ๋ณด๋ค ํด๋ฐํ ์ฌ๋์ ๋ฝ์ผ๋ ค ํ์ง ์๋๋ค. ์๋ก์ด ์ง์์ ๋ํ ์ฑ ์์ ๋ณธ์ธ์ด ์ ธ์ผ ํ๋ค๊ณ ์๊ฐํ๊ฑฐ๋, ๋ ์ฌํ ๊ฒฝ์ฐ์, ๊ทธ๋ค์๊ฒ ์ง์ ์ ๋นผ์๊ธธ ์ ์๋ค๊ณ ์๊ฐ์ ํ๋ค. ํ์ค์ ์ผ๋ก, ๋ง์ฝ ๊ฐํ๊ณ ๋ณธ์ธ๋ณด๋ค ์ง์์ด ๋ง์ ์ฌ๋์ ์ฑ์ฉํ๊ฒ ๋๋ฉด, ๋ณํ๋ฅผ ๋ง๋ค์ด ๊ฐ ๋ ๋ณด๋ค ํจ๊ณผ์ ์ด๋ค. ํ์ฌ์ ์ผ์ด ์ ํ๋ฆด ๋, ํ ์ฌ๋์ด ์๋๋ผ ๋ชจ๋๊ฐ ๋ฅ๋ ฅ ์๊ฒ ๋ณด์ธ๋ค๋ ๊ฒ์ ๋ช ์ฌํด๋ผ. ํ์ง๋ง, ํ์ฌ๊ฐ ์คํจํ๊ฒ ๋๋ฉด ์ฌ๋๋ค์ ๋ณดํต ๋ฆฌ๋๋ฅผ ํํ๊ฒ ๋๋ค. ๋ณํ๋ฅผ ํ๋ ๊ณผ์ ๊ณผ ๋ณํํ ํ์, ํ์ฌ์ ์ฌ์ธ๋ฅผ ์ ์งํ๊ธฐ ์ํ ์ ์ผํ ๋ฐฉ๋ฒ์ ๊ฐํ ์ฌ๋๋ค์ ๋ฐ๋ฆฌ๊ณ ์๋ ๊ฒ์ด๋ค.
3. ์ง์์ ์ธ ํ์ต์ ์ฅ๋ คํ๋ ํ๊ฒฝ์ ๋ง๋ค์ด๋ผ๋ณธ์ธ๊ณผ ๋ถํ์ง์๋ค์ด ๊ฐ์ง๊ณ ์๋ ์ง์์ ์ฅ๊ธฐ์ ์ผ๋ก ํ์ฌ์ ๋์์ด ๋๋ค. ํ์ต์ ๋ฉ์ถ๋ค๋ ๊ฒ์ ํ์ฌ๋ฅผ ์ง์์ ์ผ๋ก ๋ฐ์ ์ํฌ ์ ์๋ ๋ฅ๋ ฅ์ ํฌ๊ธฐํ๋ ๊ฒ์ด๋ค. ๊ธฐ์ ์ ๋ณํ, ์ ๊ณ์ ๋ณํ, ์์ฅ์ ๋ณํ๋ฑ๊ณผ ๊ฐ์ ๋น ๋ฅธ ๋ณํ์ ๋์ฒํ๊ธฐ ์ํด์ ํ์ต์ด ๋ฐ๋์ ํ์ํ๋ค. ์๋น์์ ๋ฐ๋ง์ถ๊ธฐ ์ํด์ ํญ์ ์ต์ฒจ๋จ ์ ์ธ ๊ฒ์ ์ญ๋ ตํด์ผ ํ๋ค. ๋ฐ๋ผ์ ์ฌ๋ฌ๋ถ์ ์ง์๋ค์ ์ธ๋ฏธ๋์ ์ฐธ์ ์ํค๊ณ , ์ฑ ์ ์ฝํ๋ฉฐ, ์ ๊ณ์ ์์์ ๋ฐ๊ณ , ์ธ๋ถ์ ๋ฐ์์ ์ดํผ๋๋ก ํ์ฌ, ์์ ์ ๊ฐ์น๋ฅผ ๋์ฌ ๋ณํ์ ์ข๋ ๊ธฐ์ฌํ ์ ์๋๋ก ๋ง๋ค์ด๋ผ.
4. ๋ณธ์ธ์ ์ ๋ฌด์ ์ถฉ์คํ๊ฒ ํด๋ผ์ฌ๋๋ค์ด ๋ณธ์ธ์ ์ญํ ์ ํฌ๊ธฐํ๋ฉด ๋ณํ๋ ์์ ์ ์๋ค. ๋ฐ๋ผ์ ์ฌ๋๋ค์๊ฒ ๋ณธ์ธ์ ์ ๋ฌด์ ์ฑ ์์ ๋คํ๊ฒ ํด์ผ ํ๋ค. ๊ทธ๋ ๊ฒ ํ๊ธฐ ์ํด์ , ์ง์๋ค์ด ์ ๋ฌด๋ฅผ ์ํํ ์ ์๋ ๋ฅ๋ ฅ์ ๊ฐ์ถ๊ฒ ํด์ผ ํ๋ค. ๊ทธ๋ ์ง ์์ผ๋ฉด ์ฑ๊ณต์ ํ ์๊ฐ ์๋ค. ๊ทธ๋ค์ ์ ๋ฌด ์ํ์ ๋ชจ๋ํฐํ๊ณ , ๋ณํ์ ๊ณผ์ ์ ์ผ๋ง๋ ๊ณตํํ๋์ง๋ฅผ ํ๊ฐํด์ผ ํ๋ค. ๋ชจ๋ํฐ ํ๋ค๋ ๊ฒ์ด ์ฌ์ํ ์์๋ฆฌ๋ฅผ ํ๋ผ๋ ์๋ฏธ๊ฐ ์๋๋ค. ๋จ์ง ํ๋ ํ๋์ ๊ณผ์ ์ด ์ ์ฒด์ ์ผ๋ก ์ด์ฐ๋ฌ์ ธ ๊ฒฐ๊ณผ๋ฅผ ๋ง๋ค์ด๋ผ ์ ์๋๋ก ๋ณธ๋ค๋ ์๋ฏธ์ด๋ค. ๋ง์ฝ, ํจ๊ณผ์ ์ผ๋ก ์ ๋ฌด๋ฅผ ์ํํ์ง ๋ชปํ๋ ์ง์์ด ์์ ๋, ๋ฐ๋์ ์ง์๊ณผ ๋ง์ฃผํ๊ณ ๋ฌธ์ ๋ฅผ ํด๊ฒฐํ์ฌ ์ ๋ฌด๋ฅผ ์ฌ๋ฐ๋ฅด๊ฒ ์ํํ ์ ์๋๋ก ๋ง๋ค์ด์ผ ํ๋ค.
November 2011 OTC Beauty Magazine 49
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62 OTC Beauty Magazine November 2011
Business Tips continued from p60
5. In messaging, be clear, consistent, and continuous when communicating the vision and goals.You have to be clear and consistent about the change, about whatโs occurring, about what needs to occur, and about the vision and goals for the company. Spell out where the company is going as well as the plan to get there. When you are not clear and/or consistent, your message gets garbled and people donโt understand it. Thatโs when problems happen and change becomes risky. You think youโre communicating one thing but no one understands your real message, so they pull in a different direction. Thatโs why you must make sure everyone is on the same page. Also, donโt just relay the message once: you have to consistently revisit it and make sure everyone is still on board. Allow people to ask questions and, if possible, to contribute to the message. People buy into an idea more easily if they feel they took part in shaping it.
Approach Change ProactivelyChange thatโs mandated from outside factors is often uncomfortable, but this doesnโt mean itโs a bad thing. In fact, when approached correctly, this sort of change can open your eyes to new possibilities, new customer bases, new revenue streams, and even new product and service offerings. So tackle these externally influenced changes proactively and youโll have the upper hand. Not only will you fare better than your competitors during the change, but youโll also emerge as the marketplace leader. And thatโs one change you definitely want to occur.
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Danita Johnson Hughes, Ph.D. is a healthcare industry executive, public speaker and author of the forthcoming โTurnaround.โ Through her work she inspires people to dream big and understand the role of personal responsibility in personal and professional success. In her first book, โPower from Within,โ Danita shares her โPower Principles for Successโ that helped her overcome meager beginnings and achieve professional, community and personal success. For more information visit www.danitajohnsonhughes.com, or write to her at [email protected].
5. ๋ฉ์์ง์ ๋ฌ, ๋ช ํ์ฑ, ์ผ๊ด์ฑ, ๊ทธ๋ฆฌ๊ณ ๋น์ ๊ณผ ๋ชฉํ์
๋ํ ์ง์์ ์ธ ์ํต๋ณํ, ํ์ฌ ๋ฒ์ด์ง๊ณ ์๋ ์ผ, ๋ฒ์ด์ ธ์ผ ํ๋ ์ผ, ๊ทธ๋ฆฌ๊ณ ํ์ฌ์
๋น์ ๊ณผ ๋ชฉํ์ ๋ํด ๋ช ํํ๊ณ ์ผ๊ด์ ์ด์ฌ์ผ ํ๋ค. ํ์ฌ์
๋์๊ฐ๋ ๋ฐฉํฅ๊ณผ ๊ณํ์ ๋ช ํํ ์ ์ํด๋ผ. ๋ง์, ๋ณธ์ธ์ด
๋ถ๋ช ํํ๊ณ , ์ผ๊ด์ ์ด์ง ์์ผ๋ฉด, ์ฌ๋ฌ๋ถ์ ๋ฉ์์ง๋ ์๊ณก๋๊ณ
์ฌ๋๋ค์ด ์ดํดํ์ง ๋ชปํ๊ฒ ๋๋ค. ๊ทธ๋ฌํ ๊ฒ์ด ๋ฌธ์ ๊ฐ ๋ฐ์๋๋
์์ธ์ด๋ฉฐ ๋ณํ๋ ์ํ์ ์ฒํ๊ฒ ๋๋ค. ๋ณธ์ธ์ ์ํต์ ํ๊ณ
์๋ค๊ณ ์๊ฐํ๋๋ฐ ์๋ฌด๋ ๋ฉ์์ง๋ฅผ ํ์คํ๊ฒ ์ดํดํ์ง ๋ชปํ๋ฉด
์๋ฑํ ๋ฐฉํฅ์ผ๋ก ๋์๊ฐ๊ฒ ๋๋ค. ๊ทธ๋ ๊ธฐ ๋๋ฌธ์ ๋ชจ๋๊ฐ ํจ๊ป
์ดํดํ๊ณ ์์ด์ผ ํ๋ ๊ฒ์ด๋ค. ๋ํ, ๋ฉ์์ง๋ฅผ ํ๋ฒ๋ง ์ ๋ฌํ์ง
๋ง๊ณ , ์ง์์ ์ผ๋ก ์๊ธฐ์์ผ ๋ชจ๋๊ฐ ๋ฐ๋ผ์ฌ ์ ์๋๋ก ํด์ผ
ํ๋ค. ์ฌ๋๋ค์๊ฒ ์ง๋ฌธ์ ํ๊ฒํ์ฌ ๋ฉ์์ง๋ฅผ ๋ช ํํ ์ ๋ฌํด๋ผ.
์ฌ๋๋ค์ ์ด๋ ํ ์ผ์ ๋ง๋๋๋ฐ ์ผ์์ด ๋์๋ค๊ณ ์๊ฐํ ๋
๋ณด๋ค ์ฝ๊ฒ ์ดํดํ๊ฒ ๋๋ค.
๋ณํ์ ๋ฏธ๋ฆฌ ๋์ํด๋ผ์ธ๋ถ์ ์ํ ๋ณํ๋ ๋๋ถ๋ถ ๊ณจ์น ์ํ ์ผ์ด์ง๋ง, ๋ฐ๋์
๋์ ๊ฒ๋ง์ ์๋๋ค. ์ฌ์ค, ์ด๋ฌํ ๋ณํ์ ์ฌ๋ฐ๋ก ์ ๊ทผํ๋ฉด,
์ฌ๋ฌ๋ถ์๊ฒ ์๋ก์ด ๊ธฐํ, ์๋ก์ด ๊ณ ๊ฐ ์ธต, ์๋ก์ด ์์ต, ๊ทธ๋ฆฌ๊ณ
์ฌ์ง์ด ์๋ก์ด ์ํ๊ณผ ์๋น์ค๋ค์ ๋ณด์ฌ์ฃผ๊ธฐ๋ ํ๋ค. ๋ฐ๋ผ์
์ด๋ ๊ฒ ์ธ๋ถ์ ์ผ๋ก ์ํฅ์ ๋ฐ์ ๋ณํ๋ฅผ ๋ฏธ๋ฆฌ ๋์ํ์ฌ ์ฐ์๋ฅผ
์ฐจ์งํด๋ผ. ๋ณํ๋ฅผ ํ๋ฉด์, ๊ฒฝ์์๋ค๋ณด๋ค ์ ๋ฆฌํ ์ ์ฅ์ ์ฒํ๋
๊ฒ๋ฟ๋ง ์๋๋ผ ๋ง์ผ์ ๋ฆฌ๋๋ ๋ ์ ์๋ค. ์ด๊ฒ์ด์ผ ๋ง๋ก
์ฌ๋ฌ๋ถ๋ค์ด ์ํ๋ ๋ณํ์ผ ๊ฒ์ด๋ค.
November 2011 OTC Beauty Magazine 49
64 OTC Beauty Magazine November 2011
Business Tips
Semi-Permanent
Hair Color
bigen-usa.com
Conditioning, oil-rich formulas, infused with honey, beeswax & sunflower that moisturize as they color. Each beautiful shade is ammonia & peroxide free, and so gentle you can relax and color on the same day with confidence.
So get rid of those grays, do a little touch-up, or try on a new shade. Itโs the perfect way to show your style!
scan this QRcode for more
information
Bluest Black
Golden Blonde
Jet Black Natural Black
Intensive RedMed Warm Brown Lt Copper Brown
Med Cherry BrownDarkest Brown
Violet Red
Be Bold...with
Now Available In 15 Beautiful Colors
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November 2011 OTC Beauty Magazine 49
Semi-Permanent
Hair Color
bigen-usa.com
Conditioning, oil-rich formulas, infused with honey, beeswax & sunflower that moisturize as they color. Each beautiful shade is ammonia & peroxide free, and so gentle you can relax and color on the same day with confidence.
So get rid of those grays, do a little touch-up, or try on a new shade. Itโs the perfect way to show your style!
scan this QRcode for more
information
Bluest Black
Golden Blonde
Jet Black Natural Black
Intensive RedMed Warm Brown Lt Copper Brown
Med Cherry BrownDarkest Brown
Violet Red
Be Bold...with
Now Available In 15 Beautiful Colors
Apricot Red Med. Ash Brown Light Beige Brown Intensive Ruby RedLight Cognac
55NEW
SHADESNEW
SHADES
66 OTC Beauty Magazine November 2011
Featureby Dr. Edward Tony Lloneau
Human, Synthetic, Animal
hair,
hair,Most consuMers of coMMercial hair have no idea as to the grades of hair based on the different subtitles that are
used, such as reMi, virgin, organic, Protein, cuticle, YakY, sYnthetic fibers and indian. how to identifY aniMal and
sYnthetic hair can also Present a ProbleM. the PurPose of this article is to clear uP the confusion.
67November 2011 OTC Beauty Magazine
About 60 percent of sales in most Korean beauty supply stores are for commercial hair and related products to care and groom this hair. African Americans are about 12 percent of the population
in America, yet they are responsible for over 80 percent of hair sales. This may account for the reason that a vast majority of Korean beauty supply stores are located in predominantly African American neighborhoods. Koreans import about 85 percent of all commercial hair into the United States. There are many sources that account for the availability of hair for cosmetic and prosthesis purposes. All human hair is not created equally. French Refined hair and European Natural (or any variation of that theme) is considered to be from a Caucasian source. Most human hair is Asian because that is where most human hair is processed due to the fact that many Asians grow their hair as a crop to be harvested for the market. About 10 percent of the hair comes from India because of an ancient custom of growing the hair to waist length, then cutting and shaving the head clean and discarding the hair in a huge pile where it is gathered and sold to purveyors and processors of the growing hair market demand. Most of this hair is sold to China because that country cannot meet the demand for domestically grown hair.
French, european and ItalIan haIr It is considered to be the best grade because it is not as course as Asian and India hair, and therefore is easier to process and maintain. It is also the most expensive because it is harder to come by because this hair is not grown as a crop or for cultural reasons. Much of this hair is obtained after the death of its source. This hair is primarily of Caucasian grade.
cutIcle haIrIt is another popular and more expensive type of hair. Cuticle hair is hair that has been carefully scrutinized to insure that every strand is turned the same way.Explanation: Human hair has scales reminiscent of scales on a fish. (Hence the term cuticle scales.) The scales lay close against the hair shaft and grow upwards away from the scalp. Cuticle scales are made up of the same substances as finger nails (Keratin Protein) but are much thinner. When hair is โback combedโ meaning combed from ends to scalp, the cuticle is lifted and many of them are striped away, the rest are forced away from the shaft causing the hair to tangle and mat. Thatโs because the cuticles are interlocking with the cuticles on the neighboring hair. Cuticle hair is regular ordinary hair that has been scrutinized to insure that the cuticles are in the same direction on each strand. This procedure prevents tangles, snarls and matting when combed, brushed and styled. Throughout this article you may see the word โprocessingโ, this generally means that the hair has been chemically treated to eliminate much of the cuticle structure and to force the
๋๋ถ๋ถ์ ์๋น์๋ค์ Remi, Virgin, Organic, Protein, Cuticle,
Yaky, Synthetic Fibers, Indian๊ณผ ๊ฐ์ ์ด๋ฆ์ ์ ํ๋ค์ด ์ด๋ ํ
๋ฑ๊ธ์ ํค์ด๋ฅผ ์ฌ์ฉํ์ฌ ๋ง๋ค์๋์ง๋ฅผ ๋ชจ๋ฅด๊ณ ์๋ค. ์ด๋ป๊ฒ ํ๋ฉด
๋๋ฌผํธ์ธ์ง ์ธ์กฐํค์ด์ธ์ง๋ฅผ ๊ตฌ๋ถํ ์ ์์๊น? ์ด ๊ธ์ ํตํด
์ฌ๋ฌ๋ถ์ ๊ถ๊ธ์ฆ์ ๋ง๋ํ ํด๊ฒฐํด์ฃผ๋ ค ํ๋ค.
ํ๊ตญ์ธ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด์์๋ ํค์ด์ ํ๋ค๊ณผ
ํค์ด์ ํ์ ๊ด๋ฆฌํ๋ ์ํ๋ค์ด ํ๋งค์ 60%๋ฅผ ์ฐจ์งํ๊ณ ์๋ค.
์ํ๋ฆฌ์นธ ์๋ฉ๋ฆฌ์นธ๋ค์ ์๋ฉ๋ฆฌ์นด ์ธ๊ตฌ์ 12%๋ฅผ ์ฐจ์งํ๊ณ
์์ผ๋ฉฐ, ๊ทธ๋ค์ ํค์ด ํ๋งค์ 80%๋ฅผ ์ฐจ์งํ๊ณ ์๋ค. ์ด๋ฌํ
์ด์ ๋ก ์ธํด ์์ฒญ๋ ์์ ํ๊ตญ์ธ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด๋ค์ด
ํ์ธ์ง์ญ์ ์์นํ๊ณ ์๋ ๊ฒ์ด๋ค. ํ๊ตญ์ธ๋ค์ ๋ฏธ๊ตญ์์
์ ํต๋๊ณ ์๋ 85%์ ํค์ด ์ ํ๋ค์ ์์ ํ๊ณ ์๋ค.
๋ฉ์ดํฌ์ ๋ฐ ์ฅ์์ผ๋ก ์ฌ์ฉ๋๊ณ ์๋ ํค์ด๋ ๋ง์
์์ค๋ก๋ถํฐ ์ป์ด์ง๋ฉฐ, ๋ชจ๋ ํด๋จผ ํค์ด๊ฐ ๊ฐ์ง๋ ์๋ค. French
Refined์ European Natural(ํน์ ์ด์ ๋ณํ๋ ํํ)๋ง์ด ๋ฐฑ์ธ์
ํค์ด๋ฅผ ์ฌ์ฉํด ๋ง๋ ๊ฒ์ผ๋ก ๊ฐ์ฃผ๋๋ค. ๋๋ถ๋ถ์ ํด๋จผ ํค์ด๋
์์์๋ค ๋จธ๋ฆฌ์ธ๋ฐ, ์ด๋ ๋ง์ ์์์๋ค์ด ํ๋งค๋ฅผ ๋ชฉ์ ์ผ๋ก
๋จธ๋ฆฌ๋ฅผ ๊ธฐ๋ฅด๊ธฐ ๋๋ฌธ์ด๋ค. 10%์ ๋์ ํค์ด๊ฐ ์ธ๋์์ ๋์ค๋๋ฐ,
์ด๋ ํ๋ฆฌ๊น์ง ๋จธ๋ฆฌ๋ฅผ ๊ธฐ๋ฅด๋ ๊ณ ๋๋ก๋ถํฐ์ ์ ํต ๋๋ฌธ์ด๋ฉฐ,
ํค์ด ๋ง์ผ์ด ์ปค์ ธ๊ฐ์ ๋ฐ๋ผ ๊ทธ๋ค์ ํค์ด๋ฅผ ์๋ฅด๊ณ ๊นจ๋์ด ๋ฉด๋๋ฅผ
ํ์ฌ ๋ชจ์ ๋ค ์กฐ๋ฌ์ ์๋ค์๊ฒ ํ๋งคํ๋ค. ๋๋ถ๋ถ์ ์ด๋ฌํ ํค์ด๊ฐ
์ค๊ตญ์ผ๋ก ํ๋ ค๊ฐ๋๋ฐ, ์ด๋ ์ค๊ตญ์ ๋ด๋ถ์์๋ ํ์ํ ์์
์กฐ๋ฌํ ์ ์๊ธฐ ๋๋ฌธ์ด๋ค.
ํ๋ ์น(French), ์ ๋กํผ์(european), ๊ทธ๋ฆฌ๊ณ ์ดํ๋ฆฌ์
(ItalIan) ํค์ด
์ด๋ ์ต๊ณ ๋ฑ๊ธ์ ํค์ด๋ก ์ทจ๊ธ๋๋๋ฐ, ์์์์ด๋ ์ธ๋์
ํค์ด์ฒ๋ผ ๊ตต์ง ์๊ธฐ ๋๋ฌธ์ด๋ฉฐ, ๊ทธ๋ก ์ธํด ๊ด๋ฆฌํ๊ธฐ๊ฐ ๋์ฑ ์ฝ๋ค.
์ด๋ฌํ ํค์ด๋ ํ๋งค๋ ๋ฌธํ์ ์ธ ์ด์ ๋ก ๊ธฐ๋ฅด์ง ์๊ธฐ ๋๋ฌธ์
๊ตฌํ๊ธฐ๊ฐ ์ด๋ ค์ ๊ฐ์ฅ ๊ฐ๊ฒฉ์ด ๋น์ธ๋ค. ์ด๋ฌํ ํค์ด๋ ๋๋ถ๋ถ ์ฃฝ์
์ฌ๋์ผ๋ก๋ถํฐ ์ป์ด์ง๋ค. ์ด๋ ๋ฐฑ์ธ๋ค์๊ฒ ์ฃผ๋ก ์ฌ์ฉ๋๋ค.
ํํฐํด ํค์ด(cutIcle haIr)
์ด๋ ์ธ๊ธฐ ์๊ณ ๋์ฑ ๋น์ผ ์ข ๋ฅ์ ๋ ๋ค๋ฅธ ํค์ด์ด๋ค. ํํฐํด
ํค์ด๋ ์ ๋ฐํ ์กฐ์ฌ๋ฅผ ํตํด ๋ชจ๋ ๊ฐ๋ฅ์ด ๊ฐ์ ๋ฐฉํฅ์ ๊ฐ์ง๊ณ
์์์ ๋ณด์ฅํ๋ค.
์ค๋ช : ํด๋จผ ํค์ด๋ ๋ฌผ๊ณ ๊ธฐ์ ๋น๋์ ์ฐ์์ํค๋ ๋ชจ์์
ํ๊ณ ์๋ค. ์ด๋ฌํ ๋น๋ ์ธต์ ์ํฑ๊ณผ ๊ฐ์ ๋ฌผ์ง(์ผ๋ผํด ๋จ๋ฐฑ์ง)
๋ก ๋ง๋ค์ด ์ง์ง๋ง, ํจ์ฌ ์๋ค. ํค์ด๋ฅผ ๋จธ๋ฆฌ ๋๋ถํฐ ๋ํผ ๋ฐฉํฅ์ผ๋ก,
โ๊ฑฐ๊พธ๋ก ๋น์งโ์ ํ๋ฉด, ๋๋ถ๋ถ์ ํํผ๊ฐ ์ผ์ด๋๊ฒ ๋๊ณ , ๋ง์
๊ป์ง์ด ๋ฒ๊ฒจ์ ธ ๋๊ฐ๊ฒ ๋์ด ํค์ด๊ฐ ํฑ๊ธ์ง๊ณ ์ค๊ธฐ๊ฐ ์๊ฒ ๋ง๋ ๋ค.
๊ทธ ์ด์ ๋, ๋ชจ๋ฐ์ ํํผ๋ค์ด ์ฃผ์ ๋ชจ๋ฐ์ ํํผ๋ค๊ณผ ์๋ก ๊ฑธ๋ฆฌ๊ธฐ
๋๋ฌธ์ด๋ค. ํํฐํด ํค์ด๋ ๋ณดํต ์ผ๋ฐ์ ์ธ ๋ชจ๋ฐ์ ์ ๋ฐ ๊ฒ์ฌํ์ฌ
๋ชจ๋ฐ์ ํํผ๋ค์ด ๊ฐ์ ๋ฐฉํฅ์ผ๋ก ํฅํ๊ณ ์์์ ๋ณด์ฆํ๋ค. ์ด๋ฌํ
๊ณผ์ ์ด ๋น์ง์ ํ๊ฑฐ๋ ์คํ์ผ์ ๋ง๋ค ๋ ํฑ๊ธ, ์ํด, ๊ทธ๋ฆฌ๊ณ
์ค๊ธฐ๊ฐ ์ฌ๋ผ์ง์ ๋ฐฉ์งํด ์ค๋ค.
์ด ๊ธ์ ์ฝ๋ค ๋ณด๋ฉด, โ๊ณต์ โ์ด๋ผ๋ ๋จ์ด๋ฅผ ๋ณผ ์ ์์
ํ ๋ฐ, ์ด๋ ๋ณดํต ํค์ด๊ฐ ํํ์ ์ธ ๊ณผ์ ์ ๊ฑฐ์ณ ํํผ๊ฐ ๊ฐ์
๋ฐฉํฅ์ผ๋ก ํฅํ๊ฒ ๋ง๋ค์ด ์๋ก ์ํด์ด๋ ์ค๊ธฐ๋ฅผ ์๋ ๊ฒ์
68 OTC Beauty Magazine November 2011 continued to p70
Featureremaining cuticles to all face the same way in order to prevent tangling and matting during shipping and grooming. This is the main reason why you do not use hot water when cleaning commercial human hair. Hot water will cause the cuticle to lift and swell resulting in uncontrollable matting of the hair. Matting is caused by the cuticle scales interlocking.
SynthetIc haIrThis is not hair at all; it is for the most part man-made hair from nylon and polyester fibers. This is why most such hair is identified by some variation of the word โnylon.โ This hair type is a much lesser quality than any form of human hair because it is less versatile to style and has a shinny plastic like appearance. It also cost a lot less.
yak haIrA yak is an animal native to Thailand; it is a member of the goat family. Its hair is long, usually touching the ground. Yak hair most resembles human hair and grows long enough to be harvested. The tail of the yak is most desirable for commercial use because it is longer and more manageable. The yak was originally used as a beast of burden because of its sure footing in rough terrain and ability to carry heavy loads. But now it is mostly raised for its hair.
VIrgIn haIrThis is human and sometimes animal hair that has not been chemically treated.
yaky, yakI or yakIe haIrThis grade of hair is described as a type that most closely resembles natural Afro hair that has been relaxed. It is also known by such names as Afro Yaky, Perm Yaki, Curly or Geri Curl Yaky, etc. This is low grade human or animal hair that has been specially and chemically processed then flat ironed to take on the appearance of Afro hair that has been successfully relaxed and/or curly permed.
remI haIrThis is a high quality human hair that is usually silky straight and smooth. Most hair for weaving, extensions and wigs is
especiallyformulated for
AllHumanandSynyheticHair Styles
especiallyformulated for
AllHumanandSynyheticHair Styles
ReflectionsReflections
TANGLE FREESilk MistTANGLE FREESilk MistW/ UV Protector& Vitamin EW/ UV Protector& Vitamin E
(www.wetnwavy.com)
โขRemyRemyRework Bonfi OTC 8 11:Layout 1 8/10/11 1
๋ฐฉ์งํ๊ธฐ ์ํ ๊ณผ์ ์ ๋งํ๋ ๊ฒ์ด๋ค.
์ด๋ฌํ ์ด์ ๋๋ฌธ์ ํค์ด ์ ํ์ ์ธ์ฒ
ํ ๋ ๋จ๊ฑฐ์ด ๋ฌผ์ ์ฌ์ฉํด์๋ ์ ๋๋
๊ฒ์ด๋ค. ๋จ๊ฑฐ์ด ๋ฌผ์ ํํผ๋ฅผ ์ผ์ด๋๊ฒ
๋ง๋ค๊ณ , ๋ถํ๊ฒ ํ๊ธฐ ๋๋ฌธ์ ํค์ด์
์ค๊ธฐ๋ฅผ ๊ด๋ฆฌํ ์ ์๋ ์ํ๋ก ๋ง๋ ๋ค.
ํํผ๊ฐ ์๋ก ์ํค๊ฒ ๋๋ฉด ์ค๊ธฐ๊ฐ
์ฌ๋ผ์ง๋ค.
์ธ์กฐ ํค์ด (SynthetIc haIr)
์ด๋ ํค์ด๊ฐ ์ ํ ์๋๋ค. ๋์ผ๋ก ๊ณผ
ํด๋ฆฌ์์คํฐ ์ฌ์ ๋ฅผ ์ฌ์ฉํด ์ธ๊ณต์ผ๋ก
๋ง๋ ํค์ด์ด๋ค. ๊ทธ๋ ๊ธฐ ๋๋ฌธ์ ์ด๋ฌํ
ํค์ด๋ โ๋์ผ๋ก โ์ด๋ผ๋ ๋ง์ ๋ณํ
์ ๋๋ก ์ทจ๊ธ๋๋ค. ์ด๋ฌํ ํค์ด ํ์ ์
์คํ์ผ์ ๋ง๋ค๊ธฐ๊ฐ ํ๋ค๊ณ , ํ๋ผ์คํฑ
๊ฐ์ ์ค๊ธฐ๋ฅผ ๋ด๊ธฐ ๋๋ฌธ์, ์ด๋ ํ ํด๋จผ
ํค์ด๋ค ๋ณด๋ค ์ง์ด ํจ์ฌ ๋จ์ด์ง๋ค.
์ผํฌ ํค์ด(yak haIr)
์ผํฌ๋ ํ๊ตญ์์ ์์ํ๋ ๋๋ฌผ์ด๋ค.
์ด๋ ์ผ์์ ๋น์ทํ ๋๋ฌผ์ด๋ค. ํธ์ด ๊ธธ์ด
๋ ์ ๋ฟ์ ์ ๋์ด๋ค. ์ผํฌํธ์ ๊ฐ์ฅ
ํด๋จผ ํค์ด์ ๊ฐ๊น์ฐ๋ฉฐ, ์ํํ ์ ๋์
๊ธธ์ด๋ฅผ ๊ฐ์ง๊ณ ์๋ค. ์ผํฌ์ ๊ผฌ๋ฆฌํธ์ด
๊ธธ๊ณ ์ ์ฐ์ฑ์ด ์์ด, ์ํ์ผ๋ก ๊ฐ์ฅ
์ ํฉํ๋ค. ์ผํฌ๋ ํํ ์ง์ญ์ ์ ๋ค๋๊ณ
๋ฌด๊ฑฐ์ด ์ง์ ์ง ์ ์์ด์, ์๋๋ ์ง์
์ด๋ฐํ๋ ๋๋ฌผ๋ก ์ด์ฉ๋์๋ค. ํ์ง๋ง
์ด์ ๋ ๋๋ถ๋ถ ํธ์ ์ํํ๊ธฐ ์ํด
์ฌ์ก๋๋ค.
๋ฒ์ง ํค์ด(VIrgIn haIr)
์ด๋ ํํ์ ํ์ ์ฌ์ฉํ์ง ์์ ์ฌ๋
ํค์ด, ๋๋ก๋ ๋๋ฌผ์ ํธ์ ๋งํ๋ค.
์ผํค ํค์ด(yaky, yakI, ๋๋ yakIe
haIr)
์ด๋ ํ์ธ๋ค์ ๋ฆด๋ ์๋ฅผ ์ฌ์ฉํ ์๋
๋จธ๋ฆฌ์ ๊ฐ์ฅ ๊ฐ๊น์ด ํ์ ์ ํค์ด์ด๋ค.
์ด๋ Afro Yaky, Perm Yaki, Curly
๋๋ Geri Curl Yaky ๋ฑ์ ์ด๋ฆ์ผ๋ก
์๋ ค์ก๋ค. ์ด๋ ๋ฎ์ ๋ฑ๊ธ์, ์ฌ๋์ด๋
๋๋ฌผ ํธ์ด๋ฉฐ, ํํ ๊ณต์ ์ ๊ฑฐ์น๊ณ ํ๋ซ
์์ด์ธ์ ์ฌ์ฉํ์ฌ ํ์ธ๋ค์ด ๋ฆด๋ ์๋ฅผ
์ฌ์ฉํ ํ์ ๋จธ๋ฆฌ ๋ชจ์์ ํ๊ณ ์๋ค.
๋ ๋ฏธ ํค์ด(remI haIr)
์ด๋ ๊ณ ํ์ง์ ์ฌ๋ ํค์ด์ด๋ฉฐ, ๋ณดํต
์คํค ์คํธ๋ ์ดํธ(skily straight)์ด๋ฉฐ
๋ถ๋๋ฝ๋ค. ๋๋ถ๋ถ์ ์๋น, ์ต์คํ ์ ,
November 2011 OTC Beauty Magazine 37 80acontinued to p80b
Feature continued from p68
70 OTC Beauty Magazine November 2011
Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at [email protected] or call 310-323-7100.
chemically treated in order to remove some of the cuticles so that the hair will not mat or tangle during shipping and use. Remi hair is considered to be Virgin hair because it is not processed with chemicals, so the hair texture is unaltered. This hair also has the same quality as Cuticle hair as described earlier in this article.
It is important to stress here that there is animal hair being used in the production of commercial hairโanimals such as the yak, in addition to various breeds of dogs and the tails and manes of horses, mules and donkeys. However we are hard pressed to find any labels that identify an animal source for this hair. This is important because some people suffer from sever allergic reactions from animal hair. This hair is usually identified by the name Organic Protein hair and is very seldom, if ever, identified as originated from an animal source One easy way that the consumer can identify the type of hair is to simply put a lighted match to a small amount. Synthetic hair will melt and leave a hard plastic like residue. Animal Hair will have a gamey smell that is very different from that of human hair. Human and animal hair will singe and leave a powdery white ash. Unlike human hair that grows primarily on the head only, animal hair is mostly on the body. Its purpose is to keep the animal warm and to protect it from harmful elements and predators. Animals grow almost three times as much hair per square inch on its body then what normally grows on the human head. This accounts for it being more wool-like in texture than human hair. By chemically processing it, the hair is refined to more closely resemble human hair.
IndIan haIrThe name describes the source of this hair that is obtained as a result of a religious ceremony called Tonsure, whereby the hair is shaved from the head to atone for female vanity. The quality of this hair is exceptional because it contains all the refinements of Cuticle, Virgin and Remy hair.
The U.S. Government has mandated that hair labeled as โ100% human hairโ can legally contain up to 10 percent of other fibers, other than human hair such has synthetic or animal hair. This information is of a need-to-know nature as a consumer, retailer or distributor of commercial hair. In regards to human commercial hair, even though it is human hair it is not growing from a human scalp. Therefore it does not get the benefits of natural scalp oils and nourishment supplied from the blood stream that the roots of the hair dip into to enhance its appearance and maintain its health. Therefore it must be cared for as per the distributorโs instructions. Natural African American human hair requires more oils in grooming then straight hair, but commercial added hair does not.
๊ทธ๋ฆฌ๊ณ ๊ฐ๋ฐ๋ค์ ์ ํต์ด๋ ์ฌ์ฉ์์ ํฑ๊ธ์ง์ง ์๊ฒ ํ๊ธฐ ์ํด
ํํ์ฝํ์ฒ๋ฆฌ๋ฅผ ํตํด ํํผ๋ฅผ ๋ฒ๊ฒจ๋ธ ๊ฒ์ด๋ค. ๋ ๋ฏธ ํค์ด๋
ํํ์ฝํ์ฒ๋ฆฌ๋ฅผ ํ์ง ์์ ์ง๊ฐ์ ์ ์งํ๊ณ ์์ด ๋ฒ์ง ํค์ด๋ก๋
์ทจ๊ธ๋๋ค. ์ด ํค์ด๋ ๋จผ์ ๋งํ ํํฐํด ํค์ด์ ๊ฐ์ ํ์ง์ ๊ฐ์ง๊ณ
์๋ค.
์ฌ๊ธฐ์ ์ค์ ์ ๋ฌ์ผ ํ ๊ฒ์, ํค์ด ์ ํ์ ๋ง๋ค ๋ ์ผํฌ์ ๊ฐ์
๋๋ฌผํธ์ ์ฌ์ฉํ์๋ค๊ณ ํ๋๋ฐ, ์ผํฌ๋ ๊ฐ์ ๋ณ์ข ์ผ๋ก, ๋ง, ๋ ธ์,
๋น๋๊ท์ ๊ผฌ๋ฆฌ์ ๊ฐ๊ธฐ๋ฅผ ๊ฐ์ง๊ณ ์๋ค. ํ์ง๋ง ์ฐ๋ฆฌ๋ ์ ํ์ ๋ผ๋ฒจ
์ด๋์์๋ ๋๋ฌผ์ ํธ์ธ์ง๋ฅผ ํ์ธํด ์ฃผ๋ ๋ฌธ๊ตฌ๋ฅผ ์ฐพ๊ธฐ๊ฐ ํ๋ค๋ค.
์ด๊ฒ์ด ์ค์ํ ์ด์ ๋, ๋๋ฌผํธ์ ์๋ ๋ฅด๊ธฐ ๋ฐ์์ ๋ณด์ด๋ ์ฌ๋๋
์๊ธฐ ๋๋ฌธ์ด๋ค. ์ด๋ฌํ ๋๋ฌผํธ์ ์์ฃผ ๋๋ฌผ๊ฒ Organic Protein
ํค์ด๋ผ๊ณ ๋ช ๋ช ๋๊ธฐ๋ ํ์ง๋ง ๋๋ฌผ์์ ์ํํ๋ค๋ ๋ง์ ์ฐพ์ ์๊ฐ
์๋ค.
์๋น์๋ค์ด ์ด๋ ํ ํ์ ์ ํค์ด์ธ์ง ๊ฐ์ฅ ์ฝ๊ฒ ์ ์
์๋ ๋ฐฉ๋ฒ์, ์ ์ ์์ ํค์ด๋ฅผ ํ์๋ณด๋ ๋ฐฉ๋ฒ์ด๋ค. ์ธ์กฐํค์ด๋
๋ น์๋ฒ๋ฆฌ๊ณ ๋ฑ๋ฑํ ํ๋ผ์คํฑ ์์ฌ๋ฌผ์ ๋จ๊ธฐ๊ฒ ๋๋ค. ๋๋ฌผํธ์ ์ง์น
๋์๊ฐ ๋๋๋ฐ, ์ฌ๋์ ํค์ด์๋ ์์ฃผ ๋ค๋ฅธ ๋์๊ฐ ๋๋ค. ์ฌ๋๊ณผ
๋๋ฌผํธ์ ๊ทธ์ฌ๋ ค์ง๋ฉฐ ํ์ ๊ฐ๋ฃจ์ ์ฌ๋ฅผ ๋จ๊ธด๋ค. ์ฌ๋์ ํค์ด๋
์ฃผ๋ก ๋จธ๋ฆฌ์์ ์๋ผ๋๋ฐ, ๋๋ฌผํธ์ ๋๋ถ๋ถ ๋ชธ์์ ์๋๋ค. ์ด๋
๋๋ฌผ๋ค์ ์ฒด์จ์ ์ ์งํ๊ณ ํด๋ก์ด ์์๋ค๊ณผ ๋ค๋ฅธ ๋๋ฌผ๋ค๋ก๋ถํฐ
๋ณดํธ๋ฅผ ํ๋ ค๋ ์ด์ ์์ ์ด๋ค. ๋๋ฌผ๋ค์ ํธ์ 1ํ๋ฐฉ ์ธ์น์ ๋ณดํต์
์ฌ๋ ๋จธ๋ฆฌ์์ ์๋ผ๋ ์์ 3๋ฐฐ์ ๊ฐ๊น์ด ์์ด ์๋ผ๋ฉฐ, ์ฌ๋์
ํค์ด๋ณด๋ค ๋ชจ์ง ๊ฐ์ ๋๋์ ์ง๊ฐ์ ๊ฐ์ง๊ณ ์๋ค. ํํ ๊ณต์ ์
ํตํ์ฌ ๋ณด๋ค ์ฌ๋์ ํค์ด์ ๋น์ทํ ํํ๋ก ๋ง๋ค์ด ์ง๋ค.
์ธ๋์ ํค์ด(IndIan haIr)
์ด๋ฆ์์ ๊ทธ ์ถ์ฒ๋ฅผ ์ ์ ์๋ ์ด ํค์ด๋, Tonsure๋ผ๊ณ ๋ถ๋ฆฌ๋
์ข ๊ต์ ์ธ ํ์ฌ์์ ์ฌ์ฑ์ ํ์์ฌ์ ๋ฒ์ถฉํ๊ธฐ ์ํด ๋จธ๋ฆฌ๋ฅผ
๋ฉด๋ํ๋ ์์์ ํตํด ์ป์ด์ง๊ฒ ๋์๋ค. ์ด ํค์ด๋ ํํฐํด, ๋ฒ์ง,
๊ทธ๋ฆฌ๊ณ ๋ ๋ฏธ ํค์ด์ ์ฐ์ํจ์ ๋ชจ๋ ๊ฐ์ง๊ณ ์์ด, ๊ทธ ํ์ง์ด ๋งค์ฐ
๋ฐ์ด๋๋ค.
๋ฏธ๊ตญ ์ ๋ถ๋, ํฉ๋ฒ์ ์ผ๋ก ์ธ์กฐ ํค์ด๋ ๋๋ฌผํธ์ 10ํผ์ผํธ ๋ฏธ๋ง์ผ๋ก
ํจ์ ํ ์ ํ์ โ100% ํด๋ฉด ํค์ดโ๋ผ๊ณ ํ๊ธฐํ ์ ์๊ฒ ํ์๋ค.
์๋น์๋ค, ์๋งค์, ๊ทธ๋ฆฌ๊ณ ํค์ด ์ ํ ๋๋งค์๋ค์ ์ด๋ฌํ ์ฌ์ค์
์๊ณ ์์ด์ผ ํ๋ค.
ํด๋จผ ํค์ด๋, ์ฌ๋์ ๋จธ๋ฆฌ์์ ์๋ผ์ง ์์๋ ํด๋จผ
ํค์ด์ด๋ค. ๋ฐ๋ผ์ ๋ํผ์์ ์์ฑ๋๋ ์ฒ์ฐ ๋ํผ ์ค์ผ๊ณผ ํผ๋ฅผ ํตํด
๋ชจ๋ฐ์ ๋ฟ๋ฆฌ๋ก ์ ํด์ ธ ๋ชจ์๊ณผ ๊ฑด๊ฐ์ ์ ์ง ์์ผ์ฃผ๋ ์์๋ถ์
ํํ์ ๋ฐ์ง ๋ชปํ๋ ๊ฒ์ด๋ค. ๋ฐ๋ผ์ ๋ฐฐ๊ธ์๋ค์ ์ค๋ช ์๋ฅผ ์ฃผ์
๊น๊ฒ ๋ด์ผ ํ๋ค. ์ํ๋ฆฌ์นธ ์ด๋ฉ๋ฆฌ์นธ์ ํค์ด๋ ๊ด๋ฆฌ๋ฅผ ์ํด
์คํธ๋ ์ดํธํ ํค์ด ๋ณด๋ค ๋ง์ ์ค์ผ์ ํ์๋ก ํ์ง๋ง, ํค์ด
์ ํ๋ค์ ์ฌ์ฉํ ๋จธ๋ฆฌ๋ ๊ทธ๋ ์ง ์๋ค.
November 2011 OTC Beauty Magazine 37 25
by Haley McNealProfileManufacturer
72 OTC Beauty Magazine November 2011
Maintaining the health of hair, no Matter what kind it May be, is vital to keeping beauty vibrant.
the bonfi natural Co. knows this and is Continuously working to Create superior produCts
that effeCtively serve their CustoMer base. kenny kiM, vp of sales for the CoMpany spoke with OTC
BeauTy Magazine to provide insight to the driving forCe behind bonfi and how they strive to provide
their business partners with exCellent serviCe.
์ด๋ ํ ์ข ๋ฅ์ ๋ชจ๋ฐ์ด๋์ง ๊ฑด๊ฐ์ ์ ์งํ๋ ๊ฒ์ด ์๋ฆ๋ค์ด ํ๋ ฅ์ ์ ์งํ๋๋ฐ ๋งค์ฐ ์ค์ํ ์์์ด๋ค. The Bonfi
Natural co๋ ์ด๋ฌํ ์ฌ์ค์ ์๊ณ ์๋น์๋ค์๊ฒ ํจ๊ณผ์ ์ธ ์ต๊ณ ํ์ง์ ์ ํ์ ๋ง๋๋๋ฐ ์ง์์ ์ผ๋ก ๋ ธ๋ ฅํ๊ณ
์๋ ํ์ฌ์ด๋ค. ํ์ฌ์ ์ธ์ผ์ฆ ๋ถ์ฌ์ฅ์ธ Kenny Kim์จ๋ OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง๊ณผ์ ์ธํฐ๋ทฐ๋ฅผ ํตํด Bonfi๋ฅผ ์ด๋์ด๊ฐ๋
์๋๋ ฅ๊ณผ ๊ทธ๋ค์ ๋น์ฆ๋์ค ํํธ๋๋ค์๊ฒ ์ ๊ณตํ๋ ์ต๊ณ ์ ์๋น์ค์ ๋ํด ์ด์ผ๊ธฐ๋ฅผ ๋๋์๋ค.
OTC Beauty Magazine (OTC): Please tell our readers a little bit about your role with Bonfi and your day-to-day responsibilities.Kenny Kim (KK): My day begins with the hustle and bustle of the morning commute to the office with a cup of java in one hand and the other on the steering wheel while catching up on the morning news radio sounding in the background. Once I finally make it to the office in one piece itโs pretty much repetitious as to prepare and make sure all business
matters are carefully reviewed and generated to our sales staff and supply vendors. This ensures that our daily business routine of producing and shipping Bonfi products to our valued customers domestically and internationally is completed successfully.
OTC: What is your background as it pertains to both this company and the beauty business? What interests you the most about them?KK: I grew up in the beauty business working at GiGiโs Cosmetic and Beauty Supply in Takoma Park, Md. and learned the different types of hair, styles and products that were fashionable in the 90s. I gained this knowledge by listening to stylists of the types of products that are able to revitalize and rejuvenate the weaved hair extensions. Itโs interesting to see how huge the hair weave market has become since that time.
OTC: How did Bonfi get started and what does it stand for?KK: Bonfi stands for โBeauty of Natural Fiber Imagesโ and the company was founded in 1995.
OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง (OTC): ๋ ์๋ค์๊ฒ Bonfi์์์ ๋ณธ์ธ
์ญํ ๊ณผ ํ๋ฃจ ์ผ๊ณผ๋ฅผ ๋งํด๋ฌ๋ผ.
Kenny Kim (KK): ๋์ ํ๋ฃจ๋ ํ์์ ์ปคํผ๋ฅผ ์์
์ฅ๊ณ ๋ค๋ฅธ ํ ์์ผ๋ก๋ ํธ๋ค์ ์ก๊ณ ๋ผ๋์ค ๋ด์ค๋ฅผ ๋ค์ผ๋ฉฐ
์ถ๊ทผํ๋ ํ๊ธฐ์ฐจ๊ณ ๋ถ์ฃผํ ์์นจ์ผ๋ก ์์ํ๋ค. ์ฌ๋ฌด์ค์
๋์ฐฉ์ ํด์๋ ์ฝ๊ฐ์ ์์ ์ ์ฐพ์ผ๋ฉฐ, ๋ชจ๋ ๋น์ฆ๋์ค์
๊ดํ ์ฌํญ๋ค์ ์ธ์ฌํ๊ฒ ์ดํด๋ณด๊ณ , ์ธ์ผ์ฆ ์ง์๋ค๊ณผ
๋๋งค์๋ค์ ์ํด ์ค๋นํ๋ ๋ฐ๋ณต์ ์ธ ์ผ์์ด ๋ํ์ด ๋๋ค.
์ด๋ฌํ ๊ณผ์ ์ ํตํด ์ฐ๋ฆฌ์ ์์คํ ๊ตญ๋ด, ์ธ ์๋น์๋ค์๊ฒ
Bonfi ์ ํ๋ค์ ์์ฐ๊ณผ ๋ฐฐ์ก์ ํ์คํ๊ณ ์ฑ๊ณต์ ์ผ๋ก ๋ง์น
์ ์๋ค.
OTC: ํ์ฌ์ ๋ทฐํฐ ๋น์ฆ๋์ค์ ์ข ์ฌํ๊ฒ ๋ ๋ฐฐ๊ฒฝ์
๋ฌด์์ด๋ฉฐ, ์ด๋ค ๊ฒ์ ๊ฐ์ฅ ํฅ๋ฏธ๋ฅผ ๋๊ผ๋๊ฐ?
KK: ๋๋ GiGiโs Cosmetic๊ณผ MD์ ํ์ฝ๋ง ํํฌ์
์์นํ ๋ทฐํฐ ์ํ๋ผ์ด์์ ์ผ์ ํ๋ฉด์ ๋ค๋ฅธ ํ์ ์
ํค์ด์ ์คํ์ผ, ๊ทธ๋ฆฌ๊ณ 90๋ ๋์ ์ ํํ๋ ์ ํ๋ค์ ๋ํด
๋ฐฐ์ ์ผ๋ฉฐ, ์จ์ด๋ธ ํค์ด ์ต์คํ ์ ์ ํ๋ ฅ์ ์ฃผ๋ ์ ํ์
์คํ์ผ๋ฆฌ์คํธ๋ค๋ก๋ถํฐ ์ง์๋ค์ ์ป์๋ค. ๊ทธ ๋๋ถํฐ ํค์ด
์๋ธ(weave)์์ฅ์ด ์ฑ์ฅํ๋ ๊ฒ์ ๋ด์๋ค.
OTC: Bonfi๋ ์ด๋ป๊ฒ ์์ํ๊ฒ ๋์์ผ๋ฉฐ ๋ฌด์จ ๋ป์ ๊ฐ์ง๊ณ
์๋?
KK: Bonfi๋ โBeauty of Natural Fiber Imagesโ์
์ฝ์์ด๋ฉฐ, ํ์ฌ๋ 1995๋ ์ ์ค๋ฆฝ๋์๋ค.
OTC: ์ด๋ ํ ๊ณ๊ธฐ๋ก ๋ทฐํฐ ์ ๊ณ์์ Bonfi์ ํ๋ค์
์ถ์ํ๊ฒ ๋์๋?
KK: 90๋ ๋ ์ค๋ฐ์๋ ์๋น์ ํ ํค์ด๋ฅผ ์ ์ฐํ๊ฒ ๋ง๋ค๊ณ ,
์คํ์ผ ๋ฐ ์๋ช ์ ์ฐ์ฅ์์ผ์ฃผ๋ ์ผ์ด ์ ํ๋ค์ ์ฐพ๊ธฐ
The Bonfi naTural Co.
Bonfi manufactures first quality product brands and has great quality control to assure consumer satisfaction with great results.โ
November 2011 OTC Beauty Magazine 73
ํ๋ค์๋ค. Bonfi๋ ์ด๋ฌํ ํ์์ฑ์
๊ฐ์งํ๊ณ (Wet-N-Wavyยฎ)๋ฅผ ํ์
์์ผฐ๋ค! ์ ํ์ ์๋น ํจํด์ ์ค๊ธฐ ์๊ณ ,
์ํค์ง ์์ผ๋ฉฐ, ์ค๊ณฝ์ ๋๋ ท์ด ํ
๋ชฉ์ ์ผ๋ก ํ์ํ์๋ค. ์ ์ฒด์ ์ธ ํค์ด์
๊ฑด๊ฐ์ ํฅ์์ํค๋ ๊ฒ์ ๋ชฉํ๋ก ํ์๋ค.
OTC: ์ด๋ ํ ๊ฒ์ด Bonfi๋ก ํ์ฌ๊ธ ๋ค๋ฅธ
๊ฒฝ์ ์ ํ๋ณด๋ค ๋๋๋ฌ์ง๊ฒ ๋ง๋ค์์ผ๋ฉฐ,
์ด๋ ํ ์์๊ฐ Bonfi๋ฅผ ์ฐจ๋ณํ ์์ผฐ๋๊ฐ?
KK: ๋ชจ๋ ์คํ์ผ๊ณผ ์ข ๋ฅ์ ํค์ด๋ฅผ
์ฐ๊ตฌ ๊ฐ๋ฐํ์ฌ ๋ง๋ ์ ํ๋ค์ ๊ณ ํ์ง์
์ฑ๋ถ๋ค์ ํจ์ ํ์ฌ ๋น๊ธธ ๋ฐ ์๋
์๋น์๋ค์ ๋ง์กฑ์ ์ด๋์ด๋ด์ด Bonfi์
์ฑ๊ณต์ ์ด๋ค๋๋ค.
OTC: Bonfi๋ ์ด๋ ํ ์ ํ๋ค์ ๋ง์ผ์
์ถ์ ํ์๋๊ฐ?
KK: Bonfi๋ conditioning, cleansing,
controlling frizz, defining wave
patterns, natural free styles ๊ทธ๋ฆฌ๊ณ
100 percent natural hair, braiding hair,
lace front wigs ๊ทธ๋ฆฌ๊ณ synthetic hair
์ ์ค๊ธฐ๋ฅผ ๋ํด์ฃผ๋ ์ ํ๋ค์ ์์ฐํ๊ณ
์๋ค.
OTC: ์๋ก์ด ์ ํ์ ์ถ์ํ ์๊ธฐ๋ฅผ
์ด๋ป๊ฒ ์ ํ๋? ์๋ก์ด ์ ํ์ ๋ง๋ค๊ณ
์ถ์ํ ๋, ํน๋ณํ ๊ฑฐ์น๋ ๊ณผ์ ์ด ์๋?
KK: ์๋น์ ํธ๋๋์ ์ด๋กฑ ์ ๋ฌธ๊ฐ๋ค์
ํตํด ๊ธฐ๋ณธ์ ์ธ ์ ํ ์ ๋ณด์ ํ์์
์ํ ์ ํ์ ๋ฐฉํฅ์ ์ก๋๋ค. ๋ชจ๋
Bonfi ์ ํ๋ค์ ์ ๋ฌธ ์ด๋กฑ์ ๊ฑฐ์น ํ์
์๋น์๋ค์๊ฒ ์ถ์๋๋ค.
OTC: ์ฃผ์ ๊ณ ๊ฐ์ธต์ ๋๊ตฌ์ด๋ฉฐ, ์ด๋ ํ
๊ฒฝ๋ก๋ฅผ ํตํด ๊ทธ๋ค์ด ํ์๋ก ํ๋ ๊ฒ์
์ถฉ์กฑ์์ผ์ฃผ๋?
OTC: What prompted the need for your product/line within the beauty industry?KK: During the mid 90s there were hardly any hair care products for weaved hair to help manage and maintain appearance and longevity. Bonfi had found this need and the product line was born (Wet-N-Wavyยฎ)! The idea of the product was to be able to shine, detangle, define weave patterns and revitalize all hair weaves. This goal is to improve the overall health of the hair.
OTC: What makes Bonfi stand out from the rest of its competition? What is the distinguishing factor that makes this company different?KK: Products that were researched and developed for hair textures in all styles and categories with quality ingredients that produce unmatched consumer satisfaction has driven Bonfiโs success.
OTC: What kind of products does Bonfi market? KK: Bonfi manufactures products in the categories of: conditioning, cleansing, controlling frizz, defining wave patterns, natural free styles and shine products for 100 percent natural hair, braiding hair, lace front wigs and synthetic hair.
OTC: How do you decide when itโs the right time to introduce a new product/line? Is there a certain process you go through when you create and release one?KK: Consumer trends and salon professionals provide the basics of product information to formulate new products to
address a particular void in a category. All Bonfi products are introduced to the consumer after it meets professional salon standards.
OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs?KK: Bonfiโs consumer base is that of hair textures and the problematic issues from particular styles. We cross over the cultural images that other brands seem to get locked in to. Marketing to hair textures and texture problems is the key to success for Bonfi.
OTC: Please explain how your OTC store partners and our readers can benefit from carrying Bonfi products and having that business relationship with the company.KK: First, I want to thank the OTC retailers for their continued support of the Bonfi brands and the company. Our OTC retail partners and distributors can benefit further with the continued support of the product brand knowing that Bonfi will continue to manufacture first quality products, cutting edge technology and marketing to support the brands. I strongly believe a quality product production produces repeat sales, consumer confidence and encourages consumers to recommend other Bonfi products to family and friends.
OTC: What advice would you give OTC store owners about how to properly present and retail the product lines?KK: OTC owners should present Bonfi products as the solution for all problematic issues with hair texture, whether it is an all natural or synthetic style. Also, one key idea is to recommend Bonfiโs Wet-N-Wavy products to customers when selling their Wet-N-Wavy hair extensions. The name goes naturally hand-in-hand with our motto: โWhy Wet it with Anything Else.โ
OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your companyโs products to their customers?KK: Bonfi manufactures first quality product brands and has great quality control to assure consumer satisfaction with great results. Additionally, any consumer entering an OTC store is a potential Bonfi customer. We have the brands for their texture or style.
OTC: What are the newest trends in the industry and how has Bonfi met consumer demand for them?KK: They change so quickly! The all natural/chemical-free trend is the up-and-coming category in addition to the continued evolution
KK: Bonfi์ ๊ณ ๊ฐ๊ณ์ธต์ ํค์ด์
ํ ์ค์ณ์ ํน๋ณํ ์คํ์ผ์ ๋ฌธ์ ๊ฐ ์๋
์ฌ๋๋ค์ด๋ค. ์ฐ๋ฆฌ๋ ์ ์ฒด์ ์ธ ์์ฅ์
์ดํด๋ณด๋ฉฐ ๋ค๋ฅธ ์ ํ๋ค์ด ์ ํ๋ฆฌ์ง ์๊ณ
์๋ ๊ณณ์ ์ฃผ์ํ๋ค. ํค์ด ํ ์ค์ณ์
ํ ์ค์ณ ๋ฌธ์ ๋ฅผ ๊ฒจ๋ฅํ ๋ง์ผํ ์ด Bonfi
์ฑ๊ณต์ ํต์ฌ์ด๋ค.
OTC: OTC ์คํ ์ด ์ค๋๋ค๊ณผ ์ฐ๋ฆฌ์
๋ ์๋ค์ด Bonfi ์ ํ๋ค์ ์ทจ๊ธํ๊ณ
ํ์ฌ์ ๊ฑฐ๋๋ฅผ ํจ์ผ๋ก ํด์ ์ป์ ์
์๋ ํํ์ ๋ฌด์์ธ๊ฐ?
KK: ๋จผ์ , Bonfi ์ ํ๋ค์ ์ทจ๊ธํ๋
OTC ์คํ ์ด ์ค๋๋ค์ด Bonfi ์ ํ๊ณผ
ํ์ฌ์ ๋ณด๋ด์ฃผ๋ ์ง์์ ์ธ ์ฑ์์
๊ฐ์ฌํ๊ณ ์ถ๋ค. ์ฐ๋ฆฌ์ OTC ๊ณ ๊ฐ๋ค๊ณผ
๋๋งค์๋ค์ Bonfi๊ฐ ์ง์์ ์ผ๋ก
์ต๊ณ ํ์ง์ ์ ํ, ์ต์ ๊ธฐ์ ,
๊ทธ๋ฆฌ๊ณ ๋ง์ผํ ์ ์ง์ํจ์ผ๋ก
ํด์ ํํ์ ๋ฐ์ ์ ์๋ค. ๋๋
ํ์ง์ ๊ฐ์ถ ์ ํ์ ๊ณ์ํด์
ํ๋งค๊ฐ ๋ ๊ฒ์ด๊ณ , ์๋น์๋ค์
์ ๋ขฐ๋ฅผ ์ป์ผ๋ฉฐ, ์๋น์๋ค์ด
๋ค๋ฅธ Bonfi์ ํ๋ค์ ๊ฐ์กฑ์ด๋
์น๊ตฌ๋ค์๊ฒ ์๊ฐํ ๊ฒ์ด๋ผ๋
๊ฒ์ ํ์ ์ ๊ฐ๊ณ ์๋ค.
OTC: OTC ์คํ ์ด ์ค๋๋ค์๊ฒ
์ ํ๋ค์ ํ๋งคํ๋ ๋ฐฉ๋ฒ์ ๋ํด
์ด๋ ํ ์กฐ์ธ์ ํด์ค ์ ์๋?
KK: OTC ์ค๋๋ค์ ๋ด์ถ๋ด
ํค์ด๋ ์ธ์กฐ ํค์ด์ ๊ด๊ณ์์ด, ํ ์ค์ณ์ ๋ฌธ์ ๊ฐ ์๋ ๋ชจ๋
ํค์ด์ Bonfi ์ ํ๋ค์ ๊ถํด์ค ์ ์๋ค. ๋ํ, Wet-N-Wavy
์ ํ์ ํ๋งคํ ๋ Bonfi์ Wet-N-Way์ ํ์ ํจ๊ป ๊ถํ๋
๊ฒ๋ ๋งค์ฐ ์ค์ํ ์ฌํญ์ด๋ค. ์ฐ๋ฆฌ์ ์ข์ฐ๋ช ์ธ โWhy wet it
with Anything Elseโ๋ ์ฐ๋ฆฌ์ ๋ธ๋๋๋ฅผ ์ ํํํด ์ค๋ค.
OTC: ๋ทฐํฐ ์คํ ์ด ์ค๋๋ค์ด ํ์ฌ์ ์ ํ์ ์๋น์๋ค์๊ฒ
๊ถํ ๋ ์์์ผ ํ ๊ฐ์ฅ ์ค์ํ ์ฌํญ์ ๋ฌด์์ธ๊ฐ?
KK: Bonfi๋ ์ต๊ณ ์ ํ์ง ์ ํ์ ์์ฐํด ๋ด๋ฉฐ ํ๋ฅญํ
ํ์ง๊ด๋ฆฌ๋ฅผ ํตํด ์๋น์๋ค์ ๋ง์กฑ์ ์ป์ด๋ธ๋ค. ์คํ ์ด๋ฅผ
๋ค์ด์ค๋ ๋ชจ๋ ์๋น์๋ค์ Bonfi ์ ํ์ ์ฌ์ฉํ ์ ์๋
์๋น์๋ค์ด๋ค. ์ฐ๋ฆฌ๋ ๊ทธ๋ค์ ํ ์ค์ฒ์ ์คํ์ผ์ ์ํ
์ ํ๋ค์ ๊ฐ์ง๊ณ ์๋ค.
OTC: ์ ๊ณ์ ์ต์ ์ ํ์ ๋ฌด์์ด๋ฉฐ, Bonfi๋ ์ด๋ป๊ฒ
์๋น์๋ค์ ๋ฐ๋จ์ ์ถฉ์กฑ์์ผ์ฃผ๋?
KK: ์ ํ์ ๋น ๋ฅด๊ฒ ๋ณํ๋ค! ํ์ฌ ์ง์์ ์ธ ํ๋ช ์ ์ด์ด๊ฐ๊ณ
์๋ ํค์ด ์ ํ๋ค (๋ชจ๋ 100ํผ์ผํธ ํด๋จผ ํค์ด, ๊ฐ๋ฐ, ๋ ์ด์ค
ํ๋ก ํธ ์คํ์ผ, ๋ธ๋ ์ด๋ฉ ํค์ด, ์ธ์กฐ ํค์ด ์คํ์ผ๋ง ์ ํ) ๊ณผ
ํจ๊ป, ๋ชจ๋ ๋ด์ถ๋ด/๋ฌดํํ ์ ํ ํธ๋ ๋๊ฐ ๋์ธ์ด๋ค. Bonfi
๋ ๋ชจ๋ ํ์ ์ ํค์ด์ ์ต๊ณ ์ ๊ฒฐ๊ณผ๋ฅผ ๋ง๋ค์ด ์ฃผ๋ ์ ํ๋ค์
๊ฐ์ง๊ณ ์๋ค.
74 OTC Beauty Magazine November 2011
November 2011 OTC Beauty Magazine 75
especiallyformulated for
AllHumanandSynyheticHair Styles
especiallyformulated for
AllHumanandSynyheticHair Styles
ReflectionsReflections
TANGLE FREESilk MistTANGLE FREESilk MistW/ UV Protector& Vitamin EW/ UV Protector& Vitamin E
(www.wetnwavy.com)
โขRemyRemyRework Bonfi OTC 8 11:Layout 1 8/10/11 1
of prefabricated hair styles (all natural 100 percent human hair pieces, wigs, lace front styles, braiding hair and synthetic hair styling pieces). Bonfi has product brands to address each category with stunning results.
OTC: How do you educate consumers and retailers on product knowledge? KK: Bonfi uses media advertisements, participates in consumer events, professional events, product sampling and utilizes Bonfiโs website to educate.
OTC: What is the best business advice you can give store owners?KK: I feel that competition in the beauty industry is fierce and that store owners should not just do their daily business as usual. This means that striving for customer service and product knowledge should be practiced every day, going the extra mile by recommending or offering an item that will complement the items being purchased.
OTC: What do you think the future holds for Bonfi? Do you have any big advancements, releases, etc. planned for the coming months?KK: Bonfiโs main focus for the future is to produce consistent quality controlled products for the beauty industry. This is my vision of Bonfi on the beauty side of it.
OTC: What final thoughts would you like to share with OTC Beauty Magazine readers about Bonfi products and about the company?KK: Again, to all the people that made Bonfi what it is today and for their continued support, Iโd like to say โthank you!โ From all of us here at The Bonfi Natural Co., God bless.
OTC: ๊ณ ๊ฐ๋ค๊ณผ ์๋งค์๋ค์๊ฒ
์ด๋ป๊ฒ ์ ํ์ง์์ ๊ต์กํ๋?
KK: bonfi๋ ๋ฏธ๋์ด ๊ด๊ณ ,
์๋น์ ์ด๋ฒคํธ, ์ ๋ฌธ๊ฐ ์ด๋ฒคํธ,
์ ํ ์ํ, ๊ทธ๋ฆฌ๊ณ Bonfi์
์น์ฌ์ดํธ๋ฅผ ํตํด ๊ต์ก์ ํ๊ณ
์๋ค.
OTC: ์คํ ์ด ์ค๋๋ค์๊ฒ ํด์ค
์ ์๋ ์ต์์ ์กฐ์ธ์?
KK: ํ์ฌ ๋ทฐํฐ ์ ๊ณ์ ๊ฒฝ์์ด
๋งค์ฐ ์ฌ๊ฐํ์ฌ ์คํ ์ด ์ค๋๋ค์
์์ ๊ณผ ๊ฐ์ ๋ฐฉ์์ผ๋ก ์คํ ์ด๋ฅผ
์ด์ํด์๋ ์๋ ๊ฒ์ด๋ค. ์ด
๋ง์ ์๋น์ ์๋น์ค๊ฐ์ ๊ณผ ์ ํ
์ ๋ณด๋ฅผ ๋งค์ผ ์ญ๋ ตํด์ผ ํ๋ฉฐ,
์๋น์๋ค์๊ฒ ์ ํ์ ์ ๊ทน์ ์ผ๋ก
๊ถํ์ฌ ํ๋งค๋ฅผ ๋์ฌ์ผ ํ๋ค๋
๋ป์ด๋ค.
OTC: Bonfi์ ๋ฏธ๋๋ฅผ ์ด๋ป๊ฒ
๋ณด๊ณ ์๋? ๊ทผ ์์ผ์ ์ปค๋ค๋
๋ณํ๋ ์ ํ์ถ์์ ๊ฐ์ ๊ณํ์ด
์๋?
KK: Bonfi๋ ๋ทฐํฐ ์ ๊ณ์
๊ณ ํ์ง์ ์ ํ์ ์ง์์ ์ผ๋ก
์์ฐํ๋ ๊ฒ์ ์ค์ ์ ๋๊ณ
์๋ค. ์ด๋ ๋ด๊ฐ ๋ณด๋ ๋ทฐํฐ
์ ๊ณ์ ๋ํ Bonfi์ ๋น์ ผ์ด๋ค.
OTC: ๋ง์ง๋ง์ผ๋ก OTC ๋ทฐํฐ
๋งค๊ฑฐ์ง ๋ ์๋ค๊ณผ Bonfi์ ํ ๋ฐ
ํ์ฌ์ ๋ํด ๋๋๊ณ ์ถ์ ๋ง์?
KK: ์ค๋๋ Bonfi๊ฐ ์์ ์
์๊ฒ ๋ง๋ค์ด ์ฃผ๊ณ ์ง์์ ์ธ
์ฑ์์ ํด์ฃผ๋ ๋ชจ๋ ์ฌ๋๋ค์๊ฒ
๊ฐ์ฌํ๋ค๋ ๋ง์ ์ ํ๊ณ ์ถ๋ค!
Bonfi Natural Co์ ๋ชจ๋
์ด๋ค์๊ฒ ์ ์ ๊ฐํธ๊ฐ ์๊ธฐ๋ฅผ
๋ฐ๋๋ค.
Company Name: The Bonfi Natural Co.Address: 9104 Manassas Dr., Manassas Park, VA 20111Contact Number: 703-257-4112Website: www.wetnwavy.com Years in business: 16
by Tony BaeProfileRetailer
76 OTC Beauty Magazine November 2011
์ฑ์ฅํ๋ ์กฐ์ง์ ๊ณตํต์ ์ธ ์์ฑ์ธ ์ง์๋ค์ โ์ฃผ์ธ์์โ. ํ์ฌ์ ๊ท๋ชจ์ ๊ด๊ณ์์ด ์ฃผ์ธ์์์ ๊ฐ์ง
๊ณ ๊ทผ๋ฌด๋ฅผ ํ๋ ์ง์๋ค์ด์ผ ๋ง๋ก ๋ชจ๋ ์ค๋๋ค์ด ๋ฐ๋ผ๋ ์ด์์ ์ธ ์ง์์์ผ ๊ฒ์ด๋ค. ํ์ง๋ง ์ด๋ ์
์ฌ๋ ํ์ธ์ ๊ฐ์๋ก ์ธํด์ ์๊ธฐ๋ ๊ฒ์ด ์ ๋๋ก ์๋๋ผ๋ ๊ฒ์ ์ ์๊ณ ์์ ๊ฒ์ด๋ค. ์ด๋ ์์ ํ๊ฒฝ, ๋๋ฃ,
๋ณธ์ธ์ ๋ง์๊ฐ์ง์ด๋ผ๋ ์์๋ค์ด ํฉ์ณ์ ธ์ผ ์๊ธฐ๋ ๊ฒ์ด๋ค. ์ง์์ด ์ฃผ์ธ์์์ ๊ฐ์ง๊ฒ ๋๋ฉด, ํ์ฌ์ ์ฑ์ฅ์
๋ฌผ๋ก , ์ง์ ์์ ์๊ฒ๋ ๊ฐ์ธ์ ์ธ ์ฑ์ฅ, ์ฑ์ทจ๊ฐ๊ณผ ๋ณด๋, ์๋ถ์ฌ, ๊ทธ๋ฆฌ๊ณ ์ต๊ณ ์ ์ฑ๊ณผ๋ ๋ง๋ค์ด๋ผ ์ ์๊ฒ ๋
๋ค. ์ง์๋ค์๊ฒ ์ฃผ์ธ์์์ ๋ถ์ด๋ฃ์ด ์ฃผ๊ธฐ ์ํด์ ์ค๋๋ค์ ์ด๋ ํ ์ผ์ ํด์ผ ํ๋? ๊ทธ๊ฒ์ ์ฑ ์๊ฐ์ ์ฌ์ด
์ฃผ๊ณ ๋ณธ์ธ์ ๋ฅ๋ ฅ์ ์ต๋ํ ๋ฐํํ ์ ์๋ ์์ ํ๊ฒฝ์ ๋ง๋ค์ด ์ฃผ๋ ๊ฒ์ผ ๊ฒ์ด๋ค. ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด์
์๋ ๊ทธ๋ฌํ ์ฃผ์ธ์์์ด ๋์ฑ ์ ์คํ๋ค. ์คํ ์ด๋ฅผ ๋ณธ์ธ์ฒ๋ผ ์ ๊ฒฝ ์ฐ๊ณ ๋๋ณด๋ ์ฌ๋์ด ๋ ์๋ค๋ ๊ฒ์ด ์ผ๋ง
๋ ํ์ด ๋๋์ง๋ ๋ง๋ก ์ค๋ช ํ ํ์์กฐ์ฐจ ์์ ๊ฒ์ด๋ค. ์ด๋ฒ์ OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง์์ ์ธํฐ๋ทฐ๋ฅผ ํ Georgia
์ฃผ Lawrencevill ์ ์์นํ Buddy Beauty Supply ์ ํ์์ธ ์ฌ์ฅ์ ์ด๋ฌํ ์ฃผ์ธ์์์ ์ค์์ฑ์ ๋๋ฌด๋ ์
์๊ณ , ๊ทธ๋ฌํ ํ๊ฒฝ์ ๋ง๋ค๊ธฐ ์ํ ๋ ธ๋ ฅ์ ํ๊ณ ์๋ ๊ฒฝ์์ธ์ด๋ค. ๊ทธ๋ง์ ๋ ธํ์ฐ๋ฅผ ์ฟ๋ณด๋๋ก ํด๋ณด์.
Lawrenceville, GA
์ง์๋ค์๊ฒ ์ฃผ์ธ์์์ ์ฌ์ด ์ฃผ์ธ์
November 2011 OTC Beauty Magazine 77
๊ณ ๊ฐ์ ๋จธ๋ฌผ๊ฒ ํ๋ ์ผํํ๊ฒฝ
95๋ ๋์ ์น๋์์ด ์ด๊ณ ์๋ ๋ฏธ๊ตญ์ผ๋ก ๊ฐ์กฑ๊ณผ ํจ๊ป ๋๋ฏธํ ํ์ฌ์ฅ์, ํค์ด ๋๋งค์์
์ 1๋ ๋ฐ์ ๋ ๊ทผ๋ฌด๋ฅผ ํ ๊ฒ์ ๊ณ๊ธฐ๋ก ๋ทฐํฐ ์ ๊ณ์ ๋ฐ์ด๋ค๊ฒ ๋์๋ค๊ณ ํ๋ค. ์ฒซ ๋ฒ์งธ
์คํ ์ด๋ 98๋ ๋์, ์น๊ทผ๊ฐ์ ์ฃผ๋ Buddy Beauty Supply ๋ผ๋ ์ด๋ฆ์ผ๋ก ์คํ์ ํ์
๋ค. ์ฒ์์๋ ์ฝ๊ฐ ๊ณ ์ ์ ํ์์ง๋ง ์ด๋ด ์์ํ ์๋ฆฌ๋ฅผ ์ก์๊ฐ์ผ๋ฉฐ, 1ํธ์ ์ ์ฑ๊ณต์ผ
๋ก 2ํธ์ ์ ์ด๊ณ ์ด์์ ํ๋ค๊ฐ, 2๋ ์ ์ 3ํธ์ ์ ์คํ ํ ํ, 2ํธ์ ์ ๋งค๊ฐ์ ํ์ฌ ํ
์ฌ๋ 2๊ฐ์ ์คํ ์ด๋ฅผ ์ด์ํ๊ณ ์๋ค. 9,000 sq ft ์ 3ํธ์ ์ ํ์ฌ์ฅ์ด ๊ทธ ๋์ ๊ฒฝํํ
๋ ๊ฒ์ ๋ฐํ์ผ๋ก ์ด์์ ์ธ ์คํ ์ด๋ฅผ ๋ง๋ค์๋ค๋ ๊ฒ์ด ํ๋์๋ ์ ์ ์์๋ค. ์ด์ ๋ง
์คํ ํ ์คํ ์ด์ฒ๋ผ ์คํ ์ด์ ๋ฐ๋ฅ๊ณผ ์ ๋ฐ์์๋ ์ค๊ธฐ๊ฐ ๋๊ณ ์์์ผ๋ฉฐ, ์ ๋ฐ์ ๊ฐ์ง
๋ฐํ ์ ๋๋ ์ ํ๋ค์ ํก์ฌ ๋ฐฑํ์ ์ ์ฐ์์ผ ํ์๋ค. ํ์ฌ์ฅ์ โ์ ํ์ ๋ฐ์น๊ณ ์๋
์ ๋ฐ๋ค์ ์ง์ ์ ์์ ํ ๊ฒ์ ๋๋คโ ๋ผ๋ ๋ง๋ก ์คํ ์ด์ ์์ ์ ์ฑ์ ํจ์ถํ์๋ค. ๋
ํ, ์ค๋ด๋ฅผ ๋น์ถ๊ณ ์๋ ์ฒ์ ์ ์กฐ๋ช ๋ค์ ๋ง๋ํ ์คํ ์ด๋ฅผ ๋์ฑ ๋น๋ด์ฃผ๊ณ ์์๋ค. โ๊นจ
๋์ด ์ ๋๋์ด ์์ผ๋ฉด ์ข๋๋๋ ์ค์ด ๋ญ๋๋คโ ๋ผ๋ ํ์ฌ์ฅ์ ์ ์ ๋๋ ์ผํ ํ๊ฒฝ์ด
๋ณด์ด๋ ๊ฒ๋ฟ๋ง ์๋๋ผ ๊ธฐ๋ฅ์ ์ธ ๋ฉด๋ ์๋ค๊ณ ๋ง๋ถ์๋ค. ์์ ์๋ ๋จ๊ณจ์ด๋ผ๋ ๊ฐ๋ ์ด
์์์ง๋ง, ์ด์ ๋ ์ฃผ์์ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด๊ฐ ๋ง๊ธฐ ๋๋ฌธ์ ๋จ๊ณจ์๋์ ์๋ฏธ๊ฐ ๋ง
์ด ํด์ํ ๊ฒ์ ์ฌ์ค์ด๋ค. ์๋๋ค์ ๊ฐ๊ฒฉ์ด๋ ์ทจ๊ธํ๋ ์ ํ์ ๋ฐ๋ผ ์ฌ๋ฌ ์คํ ์ด๋ฅผ ๋ฐฉ
๋ฌธํ๋ค. ๋ฐ๋ผ์ ์๋์ด ๋ค์ด ์์ ๋ ํธ์ํ๊ฒ ๋จธ๋ฌผ ์ ์๋ ํ๊ฒฝ๊ณผ, ํ์๋ก ํ๋ ์ ํ
์ ๋ชจ๋ ๊ตฌ๋งคํ ์ ์๋ ํ๊ฒฝ์ ๋ง๋ค์ด ์ฃผ๋ ๊ฒ์ด ์ค์ํ๋ค. ์ด๋ฌํ ์คํ ์ด์ ํ๊ฒฝ์ด
ํ๋งค๋ฅผ ์ผ๋ง๋ ๋์ด๋์ง ์ ํํ ์์น๋ฅผ ์ ์๋ ์์ง๋ง, ๊ณ ๊ฐ๋ค์ ๋ฐ๊ธธ์ ๋ ๊ฒ์ด๋ผ๋
๋ฐ๋ ์์ฌํ ์ฌ์ง๊ฐ ์์ ๊ฒ์ด๋ค.
์ข์ ์ ์ง์กฐ๊ฑด = ๊ฒฝ์
ํ์ฌ์ฅ์ โ์คํ ์ด ์ ์ ์์๋ ์ฃผ์์ ํ๊ต๋ฅผ ๊ฐ์ ์ดํด๋ณด๋ ๊ฒ์ด ์ค์ํฉ๋๋ค. ํ๊ต๋ฅผ
๋ณด๋ฉด ์ง์ญ์ ์ ๋์ธ๊ตฌ ์ํฉ์ ์ ์ ์๊ธฐ ๋๋ฌธ์ ๋๋คโ ๋ผ๊ณ ํ๋ค. ํ์ฌ์ ์คํ ์ด๋ ์ฃผ
์์ 2๊ฐ์ ํฐ ๋ณ์์ด ์์ด ์ข์ ์ ์ง์กฐ๊ฑด์ ๊ฐ์ง๊ณ ์์๋ค. ํ์ง๋ง, ์ข์ ์กฐ๊ฑด์ด๋๋ง
ํผ, ์ง์ญ์ 8๊ฐ ์ ๋์ ๋ ์ ์ข ์คํ ์ด๋ค์ด ์ฆ๋นํด ์๊ธฐ๋ ํ๋ค. ํ์ฌ์ฅ์ โ์ ๋นํ ๊ฒฝ
์์ ์๋ก์ ๋ฐ์ ์ ์ํด ํ์ํ ๊ฒ ๊ฐ์ต๋๋ค. ๊ทธ๋์ผ ์๋ก ๋์ฑ๋ ๋ ธ๋ ฅํ์ฌ ๋ฐ์ ๋ ํ
์ ์๋ ๊ฒ์ ๋๋คโ ๋ผ๊ณ ํ๋ค. ์คํ ์ด์ ์ซ์๋ก ๋ณด๋ฉด ๋งค์ฐ ์ฌํ ๊ฒฝ์์ด ์ผ์ด๋๊ณ ์์
๊ฒ ๊ฐ์ง๋ง, ์๋ก ์ด๋ ์ ๋์ ๊ธฐ๋ณธ์ ์ธ ๊ฐ๊ฒฉ๋ค์ ์งํค๊ณ ์๋ ํธ์ด๋ผ๊ณ ํ๋ค. ํ์ฌ์ฅ
์ โ๋ทฐํฐ ์์ฅ์ ์์ฒญ๋๊ฒ ํฐ ์์ฅ์ ๋๋ค. ํ์ง๋ง ๊ฐํน ์ผ์ด๋๋ ์๋ก๋ค ๊ฐ์ ๊ณผ๋ํ
๊ฒฝ์์ ๋ชจ๋๋ฅผ ํ๋ค๊ฒ ํฉ๋๋คโ ๋ผ๊ณ ๋ง์ ํ์์ง๋ง, ๋ทฐํฐ ์์ฅ์ ์๋ ์ ๋งค์ฐ ๊ธ์ ์
์ผ๋ก ๋ณด๊ณ ์๋ค๊ณ ํ๋ค. โ์ฌ์ ์ ๋์์ง ๊ฒ์ ๋๋ค. ์๋ก ํ๋ ฅํ์ฌ ๋ง์ ํ์ธ๋ค์ด ๋ฟ๋ฆฌ
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78 OTC Beauty Magazine November 2011
Retailer Profile
๋ฅผ ๋ด๋ฆฌ๊ณ ์๋ ๋ทฐํฐ ๋น์ฆ๋์ค๋ฅผ ์ง์ผ๋๊ฐ์ผ ํฉ๋๋คโ ๋ผ๋ ํ์ฌ
์ฅ์ ๋๋ ๋ง๊ณ ๊ธฐ๋ณธ๋ง ์งํค๋ฉด ๋๋ค๊ณ ๊ฐ์กฐํ๋ฉฐ, โ๊ฐ์ ์ผ๋ก ์๋ก
๋ฅผ ๋ํ์ง ๋ง๊ณ ๋ํ๋ฅผ ํตํด์ ํ์ด์ผ ํฉ๋๋ค. ๋ํ๊ฐ ์์ผ๋ฉด ์ค
ํด๊ฐ ์์ด๊ฒ ๋ง๋ จ์ด์ฃ โ ๋ผ๋ฉฐ ํํ์ ์ค๋ซ๋์ ๋ด์ฌํ ๊ฒฝํ์ ๋ฐ
ํ์ผ๋ก ๋ํ์ ํ์์ฑ์ ๊ฐ์กฐ ํ์๋ค.
์๋ก์ด ์ ํ ๊ตฌ๋น์ ์ค์์ฑ
ํ์ฌ ์คํ ์ด์๋ ํค์ด๊ฐ 60%, ์ผ๋ฏธ์ปฌ์ด 30%, ๋๋จธ์ง 10%๊ฐ ์ก
ํ๋ก ๊ตฌ์ฑ๋์ด ์๋ค๊ณ ํ๋ค. ์ผ๋ฏธ์ปฌ ์ ํ์ด ๋ทฐํฐ ์ํ๋ผ์ด ์คํ
์ด์ ๊ธฐ๋ณธ์ธ ๊ฒ์ ๋ชจ๋ ์๊ณ ์๋ ์ฌ์ค์ด๋ค. ํ์ฌ์ฅ์ โ์๋ก์ด ์ผ
๋ฏธ์ปฌ ์ ํ์ด ๊ณ์ํด์ ๋์ค๊ณ ์๋ ์ค์ ์ด๋ผ ์๋ก์ด ์ํ๋ค๋ ๊ฐ
๊ธ์ ๊ตฌ๋น๋ฅผ ํด ๋์์ผ ํฉ๋๋ค. ํ ์๋์ด ์คํ ์ด๋ฅผ ๋์ด๋ฒ ๋ค์ด
์์ ํ์๋ก ํ๋ ์ ํ์ด ์์ผ๋ฉด, ์คํ ์ด ์ ์ฒด์ ์ด๋ฏธ์ง๋ ์ค์ถ
๋๋ ๊ฒ์ ๋๋คโ ๋ผ๋ฉฐ, ์๋๋ค์๊ฒ ๊ฐ๊ฒฉ์ ๋ ๋์ โ์ด ์คํ ์ด์๋
๋ชจ๋ ๊ฒ์ด ์๋คโ ๋ผ๋ ์ด๋ฏธ์ง๋ฅผ ์ฌ์ด์ฃผ๋ ๊ฒ์ด ํ๋งค๋ฅผ ๋ง๋๋ ํ
๋์ ์ค์ํ ์์๋ผ๊ณ ํ๋ค. ์ ์ ํ์ด ๋ค์ด์ค๋ฉด, ๋๋งค์์ผ๋ก๋ถ
ํฐ ์ํ์ ์ป์ด์ ์๋๋ค์๊ฒ ๋๋์ด ์ฃผ๊ณ ๋ฐ์์ ์ดํ๋ค๊ณ ํ
๋ค. ๋ํ ๋ฏธ์ฉ์ฌ๋ค์๊ฒ๋ ๋ฌด๋ฃ ์ํ์ ์ฃผ์ด ์ ํ์ ๋ํ ํ๊ฐ๋ฅผ
ํ๋ค๊ณ ํ๋ค. โ๋ฌด์์ผ๋ก ์ ํ์ ๋๋ ์ฃผ๋ฉด ์๊น๋ค๊ณ ์๊ฐํ ์ ์
์ง๋ง, ์ด๋ก ์ธํด ์ป๋ ์ ํ ํ์ผ๋ก ์๋์๊ฒ๋ ์ค๋ช ์ ํด์ค ์๋
์์ผ๋ฉฐ, ์์ผ๋ก ์ ํ์ ์ทจ๊ธ ์ฌ๋ถ๋ฅผ ๊ฒฐ์ ํ ์ ์๋ ์์คํ ์ ๋ณด
๋ฅผ ์ป์ ์ ์์ต๋๋ค. ๊ทธ๋ ๋ค๋ฉด ์ด๋ ์ถฉ๋ถํ ํฌ์ํ ๊ฐ์น๊ฐ ์๋
๊ฒ์ด๋ผ ์๊ฐํฉ๋๋คโ.
๋งจํฌ๋งจ ์ธ์ผ์ฆ
์คํ ์ด๋ฅผ ๋ฐฉ๋ฌธํ๋ ๊ณ ๊ฐ๋ค์๊ฒ๋ ๊ฐ๊ฐ์ ๊ณ ๊ฐ๋ค์ ์ ๋ดํ๋ ์ง
์๋ค์ด ์๋ค๊ณ ํ๋ค. ๋ฐฉ๋ฌธํ ๋๋ง๋ค ๊ณ์ํด์ ๋์์ ์ฃผ๋ค ๋ณด๋ฉด
๊ณ ๊ฐ์ผ๋ก๋ถํฐ ์ ๋ขฐ๊ฐ ์์ด๊ฒ ๋๊ณ , ๊ทธ๋ผ์ผ๋ก ํด์ ๋จ๊ณจ์ด ๋๋ค๊ณ
ํ๋ค. โ๋ณธ์ธ๊ณผ ๋ง๋ ์๋๋ค์ด ์์ต๋๋ค. ๊ทธ๋ฌํ ์๋์ ๋ด ์๋์ผ
๋ก ๋ง๋ค๋ฉด ํ๋งค์ ๋ง์ ๋์์ ์ค ์ ์์ต๋๋คโ. ๋ฐฉ๋ฌธํ ์๋๋ค์ด
์คํ ์ด๋ฅผ ๋น์์ผ๋ก ๋๊ฐ๋ ๊ฒฝ์ฐ์๋, ์ต์ํ ๋ณธ์ธ์ ์ด๋ฆ ์ ๋๋
์ ์ ์๊ฒ ๋ง๋ค์ด์ผ ํ๋ค๊ณ ํ๋ค. ํ์ฌ์ฅ์ โ๋ณธ์ธ์ ์์น์ ์๋ฆฌ
๋ ๋ณธ์ธ์ด ๋ง๋๋ ๊ฒ์ ๋๋ค. ๊ทธ๋ฌํ ์ํฉ์ ๋ง๋ค ์ ์๊ฒ ํ๊ธฐ ์
ํด์๋ ์ง์๋ค์๊ฒ ๋ง์ ๊ถํ์ ๋ถ์ฌํด ์ฃผ์ด์ผ ํฉ๋๋คโ ๋ผ๋ฉฐ, ๋ถ
์ฌํ ๊ถํ์๋ ๊ฐ์ญ์ ํ์ง ์๋๋ค๊ณ ํ๋ค. ๊ทธ ๊ถํ์ด๋ผ๋ ๊ฒ์
๋ ์ ํ์ ๊ฐ๊ฒฉ ํ ์ธ๋ ํฌํจ๋์ด ์๋ค. ๋๋ถ๋ถ์ ์คํ ์ด์์ ๊ณ
๊ฐ๊ณผ์ ๊ฐ๊ฒฉ ํฅ์ ์ด ๋ถ์ผ๋ฉด, ๋ณดํต์ ์ค๋๋ค์ด ๊ฐ๊ฒฉ์ ๊ฒฐ์ ํด ์ค
๋ค. ํ์ง๋ง Buddy Beauty ์์๋ ๊ทธ๋ฌํ ๊ด๊ฒฝ์ ๋ณผ ์ ์๋ค๊ณ ํ
๋ค. โ์ ๊ฐ ํ ์ผ์ ํ๋งค๋ฅผ ํ ์ ์๋ ์ ์ฒด์ ์ธ ํ๊ฒฝ๋ง ๋ง๋ค์ด ์ฃผ
๋ ๊ฒ์ ๋๋คโ ๋ผ๋ ํ์ฌ์ฅ์, ์ง์๊ณผ ๊ณ ๊ฐ ์ฌ์ด์ ๋ณธ์ธ์ด ๋์๊ฒ
๋๋ฉด, ๊ทธ ๊ณ ๊ฐ์ ์ง์์ด ์๋ ํ์ฌ์ฅ๋ง์ ์ฐพ๊ฒ ๋ ๊ฒ์ด๋ผ๊ณ ํ๋ค.
โ์ฌ์ง์ด ์๋์ด ์ง์์ ์ฌ์ฅ์ด๋ผ๊ณ ์๊ฐํ ์ ์๊ฒ๊น์ง ๋ง๋ค์ด
์ผ ํฉ๋๋คโ ๋ผ๋ ํ์ฌ์ฅ์, ๊ทธ๋ฌํ ํ๊ฒฝ์ ๋ง๋ค์ด ์ฃผ๋ค ๋ณด๋ฉด ์ง
์๋ค์ด ์ฃผ์ธ์์์ ๊ฐ๊ฒ ๋๋ค๊ณ ํ๋ค. ์์์ ์ธ๊ธ ํ๋ฏ์ด ์ฃผ์ธ
์์์ ์ค์์ฑ์ ๋ค์ ๋ง ํ ํ์๊ฐ ์์ ๊ฒ์ด๋ค.
์ผ๋ ์ ํ๋ฒ ์ง์๋ค์ ๋ชจ๋ ๊ฐ์กฑ๋ค๊ณผ ํจ๊ป ํ์์ ํ๋ค๋ ํ์ฌ์ฅ
์, ์ด๋ฅผ ํตํด ์ง์๋ค์ ๊ฐ์กฑ๋ ์ผํ๋ ๋ถ์๊ธฐ๋ฅผ ๋๋ ์ ์๋ค๊ณ
ํ๋ค. ๋ํ, 3๊ฐ์ ์ ๋์ ํ๋ฒ์ฉ ํ์์ ํ๋ฉฐ ํ์ํฌ๋ฅผ ๋ค์ง๋ค
๊ณ ํ๋ค. โ์คํ ์ด์ ์ฑ๊ณต์ ๋ง๋ค์ด๋ด๋ ์์ ์ค ๊ฐ์ฅ ์ค์ํ ๊ฒ
์ ์ง์๋ค์ด ํ์ํฌ๋ผ๊ณ ์๊ฐ ํฉ๋๋คโ ๋ผ๋ ํ์ฌ์ฅ์ โ์คํ ์ด ๋ด
์์ ๋์ ์ญํ ์ ํฌ๊ฒ ์์ต๋๋ค. ์ง์๋ค ๊ฐ์๊ฐ ๋งก์๋ฐ ์ญํ ์
์ ์ํํ ์ ์๋ ํ๊ฒฝ์ ๋ง๋ค์ด์ค ๋ฟ์ ๋๋ค. ๊ฐ์๊ฐ ์๊ธฐ ๋ชซ์
ํ ๋ ์คํ ์ด๋ ์ฑ๊ณต๊ฐ๋๋ฅผ ๋ฌ๋ฆฌ๊ฒ ๋ ๊ฒ์ ๋๋คโ ๋ผ๋ ๋ง์ ๋จ๊ธฐ
๊ณ ์ธํฐ๋ทฐ๋ฅผ ๋ง์ณค๋ค.
Ivan Zoot is the director of education and training for the Andis Company.
Zoot identifies, recruits, trains and manages Andisโ team of professional beauty industry educators. He is a featured presenter at industry shows and events
sharing information, education and enthusiasm for clipper cutting and the professional beauty industry. Zootโs background includes experience as a hairstylist, salon manager and owner, hair care product manufacturer, salon chain technical trainer, a regional sales manager, and consultant in the professional beauty industry. Along the way he has broken three Guinness World Haircutting records.
80 OTC Beauty Magazine November 2011
Advertisement
CLIPPER TIPS
November is the season of thanksgiving. Hopefully we have
much to be thankful for from the first 10 months of the year
and are looking ahead to a strong holiday selling season.
Clipper cutting continues to drive the menโs sector of the hair
business. Here are a few tips for making clipper cutting and
clipper products a big piece of your holiday selling success.
For home hair cutters:1. Home clipper kits are big holiday sellers. They are offered
in a range of price points for every budget. Display these in
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2. Many home hair cutters choose to buy and use pro tools.
Just because they do not have a license does not mean they
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upsell choices.
For salon professionals:1. Salons will be busy. Cutters need their tools in top
condition. Now is the season for offering replacement blades
so cutters and tools can keep up with the holiday pace.
2. Holiday tipping puts extra dollars in haircutters pockets. Tisโ
the season for tool upgrades. Stock and display the latest and
greatest from clipper manufacturers to capture these eager
upgraders as they invest while they have the cash.
Hereโs hoping everyone has a happy holiday selling season
(except the turkeys).
Good selling.
Thanks for the Clipper Business
As luck would have itIntroducing a special new number to our Classic Collection - Gonesh No. 7 Perfumes of Earthly Wonders. Itโs a fortuitous blend of green fragrances to enliven mystical powers and a classic to be enjoyed by millions around the world. This scent from a collection of magical and mysterious fragrances that remain among our top 25 sellers, is sure to bring you success and prosperity.Good fortune for all.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
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Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pondโs, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments
for hair, skin and scalp led to the creation of the Womenโs Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.
ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.
82 OTC Beauty Magazine November 2011
Advertisement
Wig Wearers Rites of Passage
There was a time when only the 50-60 year old church lady
wore wigs. Wig wearing was once a rite of maturity. Wig,
weave and extension wearing is now universal. Synthetic
and human hair is weaved into childrenโs braided hair dos.
Caucasians women are filling in thin hair. Whatever the reason
or the style, artificial hair needs the appropriate hair care
and maintenance. The category is growing and the need for
products to care for artificial hair is also growing. Your store
should stock those products that cleanse, detangle and benefit
both the natural and the artificial hair.
As a fashion statement wigs, weaves and extensions
afford OTC consumers the ultimate versatility. They can
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As a medical prosthesis, wigs and weaves help women
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State-of-the-art lace from wigs and fashionable shade selection
can make this final rite a pleasant passage and lucrative choice.
Envy ClipperThe perfectly balanced, ergonomically designed Envy clipper fits comfortably in your hand, allowing you to cut wet or dry hair with ease. The high-speed, adjustable blade is perfect for all-around styling. Powerful, but whisper-quiet, it is the Envy of all clippers. www.andis.com
RA Shea Butter LotionOur # 1 seller, 100% shea butter with Jojoba Oil is the ultimate moisturizer to vitalize and soften skin while blocking the harsh effects of
sun, wind, cold and aging. Apply the healing and cooling power of cucumber to your skin. Cucumber melon lotion is a great skin moisturizer packed with vitamin E that softens and heals damages skin. Now customers can take their favorite shea butter lotion wherever they go. By popular demand, weโve introduced a fit in the palm of your hand size for those who donโt want to be without! For more information, visit www.racosmetics.com or call 404-755-1005.
agaInST ThE gRaIn
Dwayne Thompson, aka โThe Barber Ambassador,โ is the CEO of The Fade Club, LLC and vice president of marketing and sales for Against the Grain Magazine. Thompson wears many hatsโhe is a blog radio host for Against the Grain Radio, heโs the founder of the Barber Academy, former vice president of corporate affairs for the Black
Barbershop Health Outreach Program and he is also a dynamic writer and educator. Against the Grain Magazine, the โBarbershop Lifestyle Publicationโ is designed to esteem the barber and grow the barbering industry through education and innovation. For more information, visit www.againstthegrainmagazine.com. The Fade Club, LLC is a barber management and consulting firm established to leverage the marketability of celebrity barbers and product companies directly connected to the barbering industry.
84 OTC Beauty Magazine November 2011
Advertisement
Bottom LineHave you taken time this year to truly track your foot traffic in
your establishment? Have you taken a physical count of how
many people frequent your location by tracking those who are
just price shopping, or just looking, compared to those who
actually buy products from you. Do you know when your foot
traffic is low and how to get more customers in front of your
products? Are you attracting new customers outside of your
area? These customers may be seeking a specific product which
cannot be found in their local area. Are you taking note of
products your customers are seeking and cannot find at your
location? Is your staff aware of how to make you, the owner,
aware of products your customers are seeking but are not in
stock or available in your area? These are important questions
to discuss and address to help you retain customers and drive
revenue in your establishment.
A great way to monitor or track the products your
customers could not find is to simply train your staff to ask, โDid
you find everything you were looking for today?โ This question
can help you determine if they came to your location to find
something specific like a new product line on the market. If you
do not recognize a new customer, it is OK to ask โHow did you
find out about our store?โ or โIs this your first time shopping with
us?โ Remember to provide this customer with a business card
which will provide them with a discount when they bring in a
friend to shop for products on their next visit to your location.
Word of mouth is the best form of promotion for any
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Itโs about time
86 OTC Beauty Magazine November 2011
miami
On October 2, Jinny Corp. began the 2011 Jinny Fall Selling Show series. The first of the
five branches to hold a trade show this season, the Miami show was located in the Ft. Lauderdale War Memorial Center. It hosted over 700 visitors and over 300 stores throughout the event. Jinny also โrecorded our best sales in Miami history,โ according to Michael Erasmous, Jinny Miami branch president. With customers from Europe, the Middle East, South and Central America as well as the Caribbean, the show had a very heavy international flavor. In order to cater to all of their beauty needs, approximately 100 vendors were in attendance. Learning about new products, gaining samples to distribute to customers and ordering their favorite items, attendees left well-equipped to keep their stores flourishing. Drawing very positive comments from vendors, the Jinny Miami show was undoubtedly a great kick-start to those that follow.
November 2011 OTC Beauty Magazine 89 87
Jinny Fall Show 2011 - Miami
A busy trade show floor.
Benjamin Choi shows R&R Corp.โs products to a customer.
Interested visitors stop by the Embelleze booth. Customers visit the Namastรฉ Laboratories booth.
A busy Fantasia booth
An interested customer stops by the AFAM/J.F. Labs booth.Kerline Grandpierre (center) and Derek Lee (left) assists customers at the Strength of Nature booth.
Charlene Bastein and a Beautiful Textures hair model speak to customers about the Strength of Nature brand.
John Kim of Jinny Corp. speaks with Tom Gebhart and Chuck Cohen at the Belson booth.
Lizbeth Vargas (center) of Jinny Corp. assists customers with orders.
(Left to right) Marty and Mary Lee Joshua pose behind the Arganics booth.
A representative at the Belson booth shares product information with a customer.
Fuad Ravat from Briggs Market Masters works the Hollywood Beauty booth. Lan Wilkerson and Jason Ha of Jinny Corp.
Johnson & Johnson representatives man the booth.Robert E. Lee (center) completes orders at the Ampro booth.
Joe Briggs and Tanya Trotman-Oden chat at the Namastรฉ booth.
Amanda speaks with a customer about products from the Beauty Consultant Groupโs booth.
Tara Coleman explains Unilever products to booth visitors. The Summit Laboratories booth
Willie โDocโ Johnson (right) is busy at work at the Murrayโs booth.
88 OTC Beauty Magazine November 2011
ShowReport
Will Williams tends the Sofโn free booth.
A representative from Dr. Miracleโs collects product samples for a customer.
Jay Sung and Nicole Kim of Jinny Corp. pose with customers.
Mark Osinoff (center) speaks with customers at the Queen Helene booth.
A Graham Professional representative works to complete customer orders. The Johnson Products booth neighbors Alleghany Pharmacal.
Derek Lee discusses product information with a customer at the Strength of Nature booth.
Leo Alba and his son, Leo Jr. (center) explain Fantasiaโs new items to customers.
Customers admire Clear Essence products. Curious customers stop by the Kamelian booth. The Coax booth
Jinny Corp. employees assist customers.
Customers are helped at the Bio Cosmetic Research booth.Susan Delucia discusses product information with show visitors at the Procter and Gamble booth.
(Left to right) Beth Schiller and Becki Laney of Colomer Roux speak with Michael Erasmous of Jinny Corp. and customers. Lenny Greenbaum greets a customer at the Conair booth. Jose Aviles of Jinny Corp.
The Empress Hair Care booth A busy Keystone Laboratories booth A visitor stops by the J. Strickland booth.
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 89
Jinny Fall Show 2011 - Miami
A well-stocked food buffet, complementary to attendees of the show.
Sonja Mair of Briggs Marketing Masters helps a customer.
Kevin Maxberry from Spartan Brands.
Customers complete orders at the Fantasia booth. Representatives man the Wahl Clipper booth. The Universal Beauty boothCarnell Billups (right) speaks with a customer about AFAM/J.F. Labs products.
The Bonfi booth was busy all throughout the show.Khalifah Waajid completes order forms behind the Black Earth Products table. Visitors stop by the Keystone Laboratories booth. Eric Dow answers customer questions behind the Aphogee booth.
Michael Erasmous from Jinny Corp. and Susan Delucia from Procter and Gamble share a few laughs.
Justin Lee with JBS Hair speaks with a visitor.
Abraham and Leidy greet a customer behind the Nunaat booth. The Mitchell Group booth attracts many customers.
Philander Moore sits behind the SoftSheen-Carson booth, completing customer orders.The RA Cosmetics booth
A Jinny Corp. boothShow attendees take advantage of the delicious snacks that were provided.
Customers smile for a quick photo at the Bronner Bros. booth.
90 OTC Beauty Magazine November 2011
ShowReport Jinny Fall Show 2011 - Miami
Show attendees get interactive at the Kamelian booth.
Philander Moore (center) of SoftSheen-Carson discusses product information with a booth visitor.
Mitchell McKinney (right) stays busy working the House of Cheatham booth.
The AFAM/J.F. Labs booth
Tom Gebhart from Belson completes an order with a customer.Lenny Greenbaum (left) poses with a customer, holding a Conair product. The AFAM/J.F. Labs booth
Gary Nilo (left) of Andis Co. speaks with Todd Smith of the Kirschner Group.
A look down a busy show aisle. Sean Seo of Jinny Corp. educates customers on products.
The Embelleze booth
Becki Laney works with a customer at the Colomer Roux booth. Joe Edwards from High Time sits with a customer at their booth. Lee Shalosky speaks to customers at the Demert booth.
Lizbeth Vargas of Jinny Corp. assists a customer.
A view of both the Embelleze and Nunaat booths.Iman Al Bashiti of Jinny Corp. takes a moment to chat with Joe Briggs at the GroWorks table.
A JBS Hair representative explains their products to customers.
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 109
92 OTC Beauty Magazine November 2011
ShowReport Jinny Fall Show 2011 - Miami
S.BRADING & BARBER $2,000 HAIR PALACE $300 SANA BEAUTY SUPPLY $200 RAYDON IMPORTS $100
OVIE DISCOUNT $1,000 ZAY BEAUTY SUPPLY $300 LE BON BERGER $200 G M COSMETICS $100
SUZI IMPORT $1,000 MUNDINEDIAS $300 DIEU AVANT TOUT $200 TALIA'S BEAUTY SUPPLY $100
VISON HOLDING $500 BEAUTY EXCHANGE $200 HILAIRE MARIE ANGELA $100 JEROME WHOLESALERS $100
HILAIRE MARIE ANGELA $500 HAZEM BEAUTY SUPPLY $200 ATLANTIC WHOLESALE $100 LES PARFUMEURS $100
#1 BEAUTY SUPPLY $500 DIAMOND BEAUTY SUPPLY #4 $200 CREATIONS $100 SOUTH BEAUTY & BARBER $100
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 109
Visit our Website at www.houseofcheatham.com for more information on these and other fine hair and skin therapies.
NOW IN A BOLD NEW LOOK.NOW IN A BOLD NEW LOOK.SAME GREAT QUALITY & PRICE,SAME GREAT QUALITY & PRICE,
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94 OTC Beauty Magazine November 2011
AtlAntA
Exactly one week after the Jinny Miami show, the Atlanta branch took its turn, opening its doors to
attendees in Doraville. Visitors only had to look for the blue and white balloons to ensure they made it to the correct location, seeing as the event was held at the Jinny Corp. building instead of the JBS Hair Corp. location like the past. With seven hours to trek the aisles of the show and find the products they were looking to purchase for their own stores, Jinny customers were on a mission. With nearly 100 vendors taking part in the event whose names customers have grown to know and trust, a sense of pride in the beauty industry flourished throughout the show floor. To refuel and make it through the second half of the day, a warm lunch was also provided as a way of saying โthank youโ for attending. Be sure to check out the December issue for coverage of the remaining three Jinny showsโLos Angeles, Chicago and Houston!
November 2011 OTC Beauty Magazine 89 95
Jinny Fall Show 2011 - Atlanta
Members of the JBS Beauty Club staff pose for a quick photo while preparing for a busy day.
Todd Smith (center) from the Kirschner Group with Tia Hurd (left) and Melissa Harris of Jinny Corp.
Representatives of Universal Beauty help customers. Todd Simmons of Imperial Dax poses behind products.
(Left to right) Will Park and Matt Weiss of Natureโs Protein/Doo Gro.
(Left to right) Tim Robitaille of Jinny Corp. visits with Ken Klibaner and Andy Johnson as they represent Fantasia and Andis.
Mary Lee Joshua (left) and Marty Joshua tend the Arganics booth.
(Left to right) Steve Fischman, Larry Pata and Garrett Wright of Jinny Corp.
Roxanne Burdeshaw with Jay Halaby and Associates represents Royal Brush and CCA Industries.
Mitchell McKinney awaits customers at the House of Cheatham booth.
Melissa Harris and Sam Choi of Jinny Corp. share laughs at the registration booth.
Jon Rose mans the J. Strickland booth.
(Left to right) Benjamin Choi and Lee Yoon of R&R Corp.
(Left to right) Will Williams, Natalie Marson and William Bulls pose in front of the Sofnโfree booth.Kevin Maxberry of Spartan Brands
JBS Hair models strike a pose before hitting the show floor.
(Left to right) James Washington of Beauty Brokers, Inc. and Roscoe Thomas of Jinny Corp.
Todd Smith (left) and Mario Gonzalez (right) pose with Danny Kim of Jinny Corp., one of the winners of the Oster sales contest.
Representatives of Clairol Professional discuss product information with booth visitors.
Lorenzo Mejia of Straight Arrow
96 OTC Beauty Magazine November 2011
ShowReport
Members of the POS Unlimited team stand ready for an exciting show day.
(Left to right) Chris Choi and Jun Lee of POS Pro
Roy Lee (left) and Andy Lim of Jinny Corp.
Show attendees browse a busy Dream World booth.
Mr. Scott Jhin (left) and Mr. Eddie Jhin of Jinny Corp.
Tracy Kang (center) converses with show attendees at the Clear Essence booth.
(Left to right) Sherwin Jeffrey, Danielle Brown and Jerrick Thomas show off products at the Dr. Miracleโs booth.
Art Davis of American International Industries helps customers with product orders.
Andrea Newton (left) and Tracy Kang at the Clear Essence booth
(Left to right) Marshiela Hall and Tia Moses of Bronner Bros.
(Left to right) Haley McNeal, Tony Bae and Nicole Phan of OTC Beauty Magazine
Soo Ahn stands behind products at the Amazing Shine booth.
(Left to right) Robin Winkfield and Eboni Martin stand behind the Creme of Nature booth.
Janice Doctor of LโOreal Technique
Derek Lee of Strength of Nature speaks with customers.
Sue Seok (right) of Jinny Corp. visits with representatives from Universal Beauty.
A customer stops by the Universal Beauty booth. Vanessa Rangel from Embelleze(Left to right) Roscoe Thomas of Jinny Corp. and Lee Shalosky from Demert.
(Left to right) Patrick Ratcliff and A. J. Gallo at the Belson booth
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 97
Jinny Fall Show 2011 - Atlanta
Members of the Dream World team stop for a quick photo.
Show attendees of all ages enjoy a hot, delicious lunch.
(Left to right) Leo Alba, Ketlie Toscan, Chloe Park, Celeste King, Dana Kim, Mike Patterson and James Washington also represent Gro-Protect at the show.
Eric Seol of JBS Hair helps a customer.
(Left to right) Min Kim and Jay Hong of Fisk. Virginia Watson of B & C ProductsJimmy Choo (left) of JBS Hair poses with iPad winners and a JBS Hair model.
Brandon Ok and Tim Robitalle (far right) of Jinny Corp. speak with show attendees.
(Left to right) Bret Townsend and Yong Kim sit at the Gonesh booth.
Christina Fair sits among Lenyea Groupโs products at their booth. Namastรฉ Laboratories team members assist customers.
Iris Reese and Wayne Barner stand in front of the Taliah Waajid booth. Gabrielle Albers works the Graham Professional booth.
Kevin Maxberry (left) assists customers as the Spartan Brands booth.
Lenny Greenbaum at the Conair booth
(Left to right) Leo Alba, Ketlie Toscan, Chloe Park, Celeste King, Dana Kim, Mike Patterson and James Washington stand behind the Nunaat booth.
(Left to right) Mr. Scott Jhin speaks with Roscoe Thomas and Garrett Wright, all from Jinny Corp.
Ken Klibaner (left) and Andy Johnson work the Fantasia and Andis booths.
(Left to right) Natarsha Wilson, Pecco Costen, Jay Moton and Amy Chong work the Clairol Professional booth. Carlton McFall and Sidonia Appiah work the Kamelian booth.
Tara Coleman (left) mans the Unilever booth.
98 OTC Beauty Magazine November 2011
ShowReport Jinny Fall Show 2011 - Atlanta
Lee Shalosky playfully poses with Demert products.
Sam High sits behind a brightly adorned Johnson Products booth.
Suzy Kim smiles behind the Queen Helene booth.
Matt Weiss arranges product information on the Natureโs Protein/Doo Gro table.
Yanjali Newby, hair model for the Strength of Nature Beautiful Textures ad, displays the October issue of OTC Beauty Magazine, on which she graces the cover.
Lisa Longmire from Briggs Market Masters mans the Schwarzkopf & Henkel booth.
Steve Fischman (center) of Jinny Corp. strikes a pose with two JBS Hair models. Tiffany Starling poses behind a table full of Diane products. Yvette Williams of Hollywood Beauty
(Left to right) Suk Hyun Lee and Todd Smith at the Helen of Troy booth.
The ladies of the Arganics booth assist a customer with his order.
Eric Dow of the BTB Southeast Sales Group mans the Bio Creative Labs booth.
(Left to right) Jordan and Joe Briggs stand ready for show customers to arrive at the Luster booth.
Melissa Harris of Jinny Corp. speaks with Belson representatives Patrick Ratcliff and A. J. Gallo (far right).
Mr. Eddie Jhin of Jinny Corp. with his wife Mrs. Jhin and son, Tyler.
Jeff Roberts of Alberto Culver Professional
Carnell Billups (center) of AFAM/J.F. Labs meets with friends.
Visitors sat down to an authentic Korean lunch in the midst of the show.
Lee Yoon (center) and Benjamin Choi of R&R Corp. speak with a show attendee.
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 109
100 OTC Beauty Magazine November 2011
ShowReport Jinny Fall Show 2011 - Atlanta
LEEโS CLOTHING $2,000
BEAUTY OUTLET $1,000
SUNRISE BEAUTY $1,000
SONโS BEAUTY $750
C & S BEAUTY $750
JDโS BEAUTY #17 $500
NEW BEAUTY $400
JS BEAUTY $300
BEAUTY WORLD $300
BEAUTY LAND #2 $300
DUKE BEAUTY $300
JDโS FASHION $300
HAIR EPISODE #3 $200
BEAUTY MART $200
BEAUTY & FASHION $200
SUNNYโS BEAUTY $200
ANGIEโS BEAUTY $200
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 109
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102 OTC Beauty Magazine November 2011
Confidence is generally considered to be one of the most attractive features one can posses, especially when it reveals exactly who a person is on the inside with total acceptance.
This idea of natural beauty from within is one that was evident throughout the World Natural Hair, Health and Beauty Show, held at the Georgia International Convention Center in College Park, Ga. on September 10-11. This show gave the approximately 15,000 attendees during both days the opportunity to explore ways to embrace the genuine beauty that each one of us has naturally. Vendor spaces at the event were sold out with 145 booths being occupied. With a unique array of vendors making up the show, attendees had the opportunity to visit with professionals of natural hair, health and skin care, jewelry, soaps, clothes, handbags, fragrance, holistic herbal products and medical service providers, zumba fitness and massage therapists. The sheer gamete of topics covered shows that natural beauty is more than simply hair care. Although this plays a
large role in the show (seeing as it focuses on natural hair โ a major trend in the industry now) natural beauty begins from within with healthy lifestyles and practices. After nourishing the body, this beauty can then in return be shared with the world. This show truly had something for attendees of all ages. A childrenโs play area was provided for the youngest natural style wearers while a poetry corner and show stage left everyone in awe of the talent concentrated within the exhibit hall walls. Aside from the show there were also free workshops throughout the event and the Fall Fashion Show Event, โThe Diaries of a Naturalโ on Saturday night. At the fashion show, Ebony Bowden was crowned the 2012 Worldโs Next Top Natural Hair Model live on stage. Let the celebration of natural beauty flourish and make plans to attend the next World Natural Hair, Health and Beauty Show, April 28-29, 2012 at the Georgia International Convention Center in College Park, Ga. For more information, visit www.naturalhairshow.org.
World Natural Hair Show Fall 2011
November 2011 OTC Beauty Magazine 89 103
104 OTC Beauty Magazine November 2011
ShowReport World Natural Hair Show Fall 2011
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 93
106 OTC Beauty Magazine November 2011
ShowReport World Natural Hair Show Fall 2011
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 109
AGENCY: Brand Asset GroupCLIENT: Alberto Culver
BRAND: MotionsPRODUCT: Motions New Silkening Shine Relaxer Kit
SPACE: BACK COVERPUBLICATION: OTC, June 11
TRIM: 9 x 11.75LIVE: 7.5 x 10.55
BLEED: 9.50 x 12.25PRINT SCALE: 100%
COLOR SPECS: 4C/ CMYK Process ColorsEXPORT TIME: March 28
PROGRAM VERSION: Adobe InDesign CS4FONT FAMILY: Outline
AGENCY PRODUCTION CONTACT: Lina Torres, 516-510-7595
*As compared to a liquid activator no lye kit
MOTIONS REINVENTS RELAXED HAIR
Turn up the shine with Motions Silkening Shine Relaxer System, the ONLY relaxer featuring patent-pending Gel Shine-NfusionTM Technology.
Immerse each strand in deep and intense conditioners at every step:before, during and after the relaxing process.
WWW.MOTIONSHAIR.COM
*As compared to our liquid activator no lye kit**After one use as compared to untreated hair
ยฉ 2
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pany
108 OTC Beauty Magazine November 2011
Beauty Supply Business Forum์ง
๋ 10์ 1์ผ, New
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์๋ก ๊ณต์ ํ๊ธฐ ์ํด ์๋ฆฌ๋ฅผ ๋ง๋ จํ๊ฒ
๋์๋ค๊ณ ํ์๋ค. ์ด๋ ํฌ๋ผ์ 1๋ถ์ 2
๋ถ ์์๋ก ์งํ ๋์๋๋ฐ, ๊ฐ๊ฐ ๋ค๋ฅธ
ํจ๋๋ค๊ณผ ์ฃผ์ ๋ฅผ ๊ฐ์ง๊ณ ์งํ ๋์๋ค.
์ด๋ ํ์ฌ๋ 6์์ ๋ทํ์์ผ๋ก
๋ง๋ จ๋ ์ ๋ ์์ฌ๋ฅผ ์์์ผ๋ก, ๋ณธ๊ฒฉ์ ์ธ
ํฌ๋ผ์ 7์ 30๋ถ๊ฒฝ์ ์๋น ์์ ๋ง๋ จ๋
ํ์์ค์์ ์ด๋ ธ๋ค. ํ์ฌ ABSA์ ์ด์ฌ์ฅ
์ง์ ๋งก๊ณ ์๋ ๊น์์ ์ด์ฌ์ฅ์ด ์ฌํ๋ฅผ
๋ณด๊ณ , ์ด์ข ๋ ํ์ฅ์ด ์งํ์ ์ญํ ๋ก
์ด๋ ์ ํฌ๋ผ์ ์งํ ๋์๋ค.
๋จผ์ , ํ ์ฌ์ค ํํ์ ํ์ฅ์ธ ๊ฐํด
์ฌ์ฅ์ ๊ฒฝ์ ์ฑ๊ณต์ฌ๋ก ๊ฐ์ฐ์ ์์์ผ๋ก
ํฌ๋ผ์ ๋ฌธ์ ์ด์๋ค. ๊ฐํด ์ฌ์ฅ์ ๊ณ ๊ฐ
ํค์ด์ ํ๋งค๋ฅผ ์ํด์๋ ๋ฐ๋์ ์ ํ์
๋ํ ์ง์์ ๊ฐ์ง๊ณ ์์ด์ผ ํ๋ค๊ณ
์ญ์คํ๋ฉฐ, ์คํ ์ด์ ์ธํ ๋ฆฌ์ด ๊พธ๋ฏธ๋
๋ฒ, ํจ์จ์ ์ธ ๋ง์ผํ ๋ฐฉ๋ฒ ๋ฑ, ๊ทธ๋ง์
๋ ธํ์ฐ๋ฅผ ์ฐธ์ํ ์ธ์๋ค๊ณผ ๊ณต์ ํ์๋ค.
20์ฌ๋ถ๊ฐ์ ๊ฐํด ์ฌ์ฅ์ ๊ฐ์ฐ์ด ๋๋๊ณ
๋ฐ๋ก 1๋ถ ํ ๋ก ์ผ๋ก ๋์ ํ์๋ค.
1๋ถ์์๋ ํค์ด ๋๋งค์ ์ฒด์ธ
โ์๋น์์คโ์ ๊น๋ฌธ๊ธฐ ์ฌ์ฅ์ด ํจ๋๋ก
์ฐธ์์ ํ์๋ค. ์ดํ์ฅ์ ์ค๋น ๊ณผ์ ์์
์ฌ๋ฌ ํค์ด ๋๋งค์ ์ฒด์ ์ฐ๋ฝ์ ํ์ฌ
์ฐธ์์ ์์ฒญ ํ์์ง๋ง, ์ด๋ฅผ ์๋ฝํ
์ ์ฒด๋ ์๋น์์ค ๋ฟ์ด๋ผ๋ฉฐ ์์ฌ์์
๊ฐ์ถ์ง ๋ชปํ๋ค. ์ฌ์ค, 1๋ถ ์์์์๋
์ฌ๋ฌ ํค์ด ๋๋งค์ ์ฒด์ ์ฌ์ฅ๋ค์ ํจ๋๋ก
์ฐธ์ ์ํค๊ณ , ์ฐธ๊ฐ์๋ค์ ์ง๋ฌธ์ ๋ฐ์ผ๋ฉฐ
ํ์ฌ ํค์ด ์ ํ์ ๊ฐ๊ฒฉ ๋ฐ ์ ํต์ ๋ํ
๊ถ๊ธ์ฆ๊ณผ ์คํด๋ฅผ ํธ๋ ์๋ฆฌ๋ฅผ ๋ง๋ จ ์ฝ์
ํ์๋ค. ํ์ง๋ง ํ ๊ฐ์ ๋๋งค์ ์ฒด๋ง์ด
์ฐธ์ฌํด ์ฌ๋ฌ ์ฐธ์์๋ค์ด ์์ฌ์์
ํ ๋กํ์๋ค. 1๋ถ์ ํต์ฌ ์๊ฑด์ผ๋ก๋
ํ์ฌ ์ค๊ตญ ํค์ด ๊ณต์ฅ๋ค์ ์ํฉ๊ณผ, ํค์ด
๊ฐ๊ฒฉ์ ์์น ์์ธ๋ค์ ๋ํด ์์๋ณด๊ณ ,
์ด๋ฌํ ์ํฉ์ ๋์ฒํ ์ ์๋ ๋ฐฉ๋ฒ๋ค์ด
๋ ผ์ ๋์๋ค. ๊น๋ฌธ๊ธฐ ์ฌ์ฅ์ ์ผ๋ง ์
์ค๊ตญ์ ๋ฐฉ๋ฌธํ์ฌ ์ง์ ๋์ผ๋ก ํ์ธํ
์ฌ์ค๋ค์ ๋ฐํ์ผ๋ก, ์งํ์์ธ ์ดํ์ฅ๊ณผ
์ฐธ๊ฐ์๋ค์ ์ง๋ฌธ์ ์ฑ์ ์๊ฒ ๋ต๋ณํ๋ฉฐ
์์ข ์ผ๊ด ์ง์งํ ํ๋๋ก ํ ๋ก ์
์ํ์๋ค. ์ฐธ์์๋ค์ ํนํ ๊ฐ๊ฒฉ์ด
ํ๋ฃจ๊ฐ ๋ฉ๋ค๊ณ ์์นํ๋ ์์ธ์ ๋ํ
์ง์ค์ ์ธ ์ง๋ฌธ๊ณต์ธ๋ฅผ ํ์์ผ๋ฉฐ, ๊น์ฌ์ฅ์
๊ทธ๋ฌํ ์์ธ๋ค๋ก, ์ค๊ตญ ์์ํ์ ์์น,
์ค๊ตญ ํ์ง์ ์ธ๊ฑด๋น ์์น, ๊ทธ๋ฆฌ๊ณ ์๋ชจ์
์ํํ์ง ๋ชปํ ๊ณต๊ธ์ ๊ทธ ์ฃผ๋ ์์ธ์ผ๋ก
๊ผฝ์๋ค.
10๋ถ๊ฐ์ ํด์์ ๋ง์น๊ณ 9์
30๋ถ์ฏค์ ์์๋ 2๋ถ ์์์ ํจ๋๋ก๋
ํ์ฌ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด๋ฅผ ์ด์ํ๊ณ
์๋ ๊น์งํ, ์กฐ์ฑํ, ์ดํ๊ท ์ฌ์ฅ๋ค์ด
์๋งค์ ๋ํ ์๊ฒฉ์ผ๋ก ์ฐธ์ํ์๋ค. 2
๋ถ์์๋ ํ์ฌ ์ธ๋ชจ ์์ฅ์ ์ง๊ฐ ๋ณ๋์
์๋งค์๋ค์ด ๋์ฒํ ์ ์๋ ๋ฐฉ๋ฒ๊ณผ
ํฉ์์ ์ ์ฐพ๋ ๊ฒ์ ์ฃผ์ ๋ก ํ์๋ค.
ํต์ฌ์ ์ธ ์๊ฑด์ผ๋ก๋, ์๋งค์๋ค์ ํค์ด
์ ํ์ ๋ํ ์ฌ์ฌ๊ธฐ์ ํ์์ฑ์ฌ๋ถ,
๋๋งค์๊ณผ ์๋งค์ ๊ฐ์ ์ ๋ขฐ, ๋๋งค๊ฐ๊ฒฉ์ด
์ค๋ฅด๊ณ ์๋ ํค์ด ๊ฐ๊ฒฉ์ ์๋งค์๋ค์ด
์ฌ๋ฆฌ์ง ๋ชปํ๋ ์ด์ , ๊ทธ๋ฆฌ๊ณ ํ์ฌ ์ ๊ณ์
by Tony Bae
Beauty Supply Business Forum
November 2011 OTC Beauty Magazine 89 109
์ปค๋ค๋ ์ด์๊ฐ ๋๊ณ ์๋ ์ค๊ตญ ํค์ด
๊ณต์ฅ์ ๋ฏธ๊ตญ ์๋งค์ ์ง์ถ์ ๊ดํ
์ฌํญ๋ค์ด ๋ ผ์ ๋์๋ค. ์๋ฆฌํ
์ฐธ์์๋ค์ ์ด๋ฌํ ์ฃผ์ ๋ค์ ๋ํด
1๋ถ์์ ๋ณด๋ค๋ ์ ๊ทน์ ์ธ ์์ฌ๋ฅผ
ํ๋ช ํ๋ฉฐ ์๋ก์ ์๊ฐ๋ค์ ๋๋๊ณ ,
์ง์ง ๋๋ ๋ฐ๋์๊ฒฌ์ ๋ด์ธ์ฐ๋ฉฐ
ํ ๋ก ์ ์ด๊ธฐ๋ฅผ ํ๊ป ๊ณ ์กฐ ์์ผฐ๋ค.
์์ ์๊ฑด๋ค์ ๋ํ ๋พฐ์กฑํ ๋ต๋ณ์ด๋
๋ช ์พํ ํด๊ฒฐ์ฑ ์ด ๋์ค์ง ์์์ง๋ง,
๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด๋ฅผ ์ด์ํ๊ณ
์๋ ์ฌ๋๋ค์ด ํจ๊ป ํ์ ํฉ์ณ์
์ด ๋๊ตญ์ ํ๊ฐํด์ผ ํ๋ค๋ ๋ฐ๋ ํ
๋ชฉ์๋ฆฌ๋ฅผ ๋ด์๋ค.
์ด ํฌ๋ผ์ ๊ธฐํํ๊ณ ์งํํ
์ดํ์ฅ์ ์ฒซ ๋ฒ์งธ๋ก ์ฃผ์ตํ ํ์ฌ๋ผ
๋ฏธํกํ ์ ์ด ๋ง์์ง๋ง ์ฐธ์ํด ์ฃผ์
์ฌ๋ฌ๋ถ๋ค์๊ฒ ๊ฐ์ฌํ๋ค๋ ๋ง์
์ ํ๋ฉฐ ์ค๋ ํ์์ ๋ด์ฉ์ ํค์ด
๋๋งค์ ์ฒด๋ค์๊ฒ๋ ์ ๋ฌํ์ฌ ๋ณํ๋ฅผ
๊พํ ๋๊ธฐ์ ๋ฐ์ด ๋ ์ ์๊ธฐ๋ฅผ
๋ฐ๋๋ค๊ณ ํ์๋ค. ๊ทธ๋ฆฌ๊ณ , ์ ๊ตญ์
๋ทฐํฐ ์ํ๋ผ์ด๋ฅผ ๊ฒฝ์ํ๊ณ ์๋
๋ทฐํฐ์ธ๋ค์๊ฒ ์๊ธ์ฌ์ ๋์ฐพ์๋
๋ง์ ๋์ผ๋ก ์ฅ์ฅ 3์๊ฐ์ ๊ฑธ์น
์ด๋ ์ ํฌ๋ผ์ ๋ง๋ฌด๋ฆฌ ํ์๋ค.
112 OTC Beauty Magazine November 2011
ShowReport๋ด์ค๊ฑฐ๋ฆฌ
์ ์ธ๊ณ์ ์ธ ๋ถ๋ ธ์ ์ธ์นจ ํ
์ฐโ์ง์ง ๋ฏผ์ฃผ์ฃผ์๋ฅผ ์ํ๋ค!โ ๋ถ๋ ธํ 99%์
์ธ์นจ์ด ์ ์ธ๊ณ ๋์๋ฅผ ๋คํ๋ค์๋ค. ๊ฐ์ฅ ๋จผ
์ ์์นจ์ ๋ง์ ๋ด์ง๋๋ ์คํด๋๋๋ฅผ ์์
์ผ๋ก ์์ธ๊ณผ ๋์ฟ ๋ฑ ์์์ ๋์๋ฅผ ๋น๋กฏํด
๋ฐ๋โข๋ฒ ๋ฅผ๋ฆฐโข๋ง๋๋ฆฌ๋ ๋ฑ ์ ๋ฝ ๋์, ๋ด์
์๊ฐ์ ๋งจํดํผ ๋ฑ ์๋ฉ๋ฆฌ์นด ๋๋ฅ์๋ โ๋ณดํต
์ฌ๋๋คโ์ด ๊ฑฐ๋ฆฌ๋ก ์์์ก๋ค. ์ง๋ 5์ ์คํ
์ธ ๋ง๋๋ฆฌ๋ ๊ด์ฅ์์ ํ ํธ 3์ฑ๋ก ์์๋ โ
๋ถ๋ ธํ ์ฌ๋๋คโ(Los indignados)์ ์์๋
๋ฏธ๊ตญ โ์๊ฐ ์ ๋ นโ ์์๋ฅผ ํตํด ํํ ๊ฒฝ์ โข์
์น ์์คํ ์ ๋ํ ๋นํ์ผ๋ก ํ๋๋ ๋ค โ์ ์ธ
๊ณ์ ๋ณํ๋ฅผ ์ผ์ผํค์โ๋ ์ฐ๋ ์์ง์์ผ๋ก
์ด์ด์ง๋ ๋ชจ์ต์ด๋ค. ์ธ๊ณ์ฌ์ ์ผ๋ก ์ ๋ก๊ฐ
์๋ ์ ์ธ๊ณ โ๋์ ์์โ๋ ํน๋ณํ ์ง๋๋ถ๋
์์ด ์ง๋ ๋ฉฐ์น ๊ฐ ์ธํฐ๋ท ๋๋ฆฌ์ง(occupy-
together.org)์ ํตํด ์๋ฐ์ ์ผ๋ก ๊ธฐํ๋ ๊ฒ
์ผ๋ก, 82๊ฐ๊ตญ 1500์ฌ๊ฐ ๋์์์ ์์ญ ๋ง๋ช
์ด ์ฐธ๊ฐํ๋ค๊ณ ์ฃผ์ต ์ชฝ์ ๋ฐํ๋ค. ์์ธ์์
๋ ๊ธ์ต์๋น์ํํโขํฌ๊ธฐ์๋ณธ๊ฐ์์ผํฐ ๋ฑ ์
๋ฏผ์ฌํ๋จ์ฒด ํ์๋ค๊ณผ ์๋ฏผ๋ค์ด ์ฌ์๋ ๊ธ์ต
์์ํ์ ์ค๊ตฌ ๋์๊ถ ๋ํ๋ฌธ ์ ๋ฑ์ ๋ชจ์ฌ
๊ธ์ต์๋ณธ์ ํกํฌ์ ์ด๋ก ์ธํ ์ฌํ ์๊ทนํ
๋ฌธ์ ํด์ ๋ฑ์ ์ฃผ์ฅํ๋ค. 20๋ง๋ช ์ด ์ง๊ฒฐํ
์ดํ๋ฆฌ์ ๋ก๋ง์์ ์์๊ฐ ๊ฒฉ๋ ฌํด์ง๋ฉด์ ๊ฒฝ
์ฐฐ๊ณผ ์ถฉ๋ํ๋ ์ฌํ๊ฐ ๋ฒ์ด์ง๊ธฐ๋ ํ์ง๋ง,
๋ค๋ฅธ ์ง์ญ์์ ๋์ฒด๋ก ํํ์ ์ธ ์์๊ฐ ์ด
๋ค์ก๋ค. ๊ฐ๊ตญ ์์๋์ ์๊ตฌ๋ โ๋น๋ถ๊ฒฉ์ฐจ ์
์ โ, โ๋ฐ์์ โ(์ผ๋ณธ ๋์ฟ), โ์ ์น๋ถํจ ์ฒ๊ฒฐโ, โ
์๋ ๋ฏผ์ํ ๋ฐ๋โ(์ดํ๋ฆฌ์ ๋ก๋ง), โ์ํ ๊ตฌ
์ ๋ฐ๋โ(๋ ์ผ ๋ฒ ๋ฅผ๋ฆฐ), โ์ต์ ์๊ธ ์ธ์โ(๋ด
์ง๋๋ ์คํด๋๋), โ์ํ๊ฐ์ ์ข ์โ(๋ฏธ๊ตญ ๋ด
์), โ๋น์ ๊ท์ง ์ฒ ํโ(์์ธ) ๋ฑ ๋ค๊ณ ์๋ ๊น
๋ฐ๋งํผ์ด๋ ๋ค์ํ๋ค. ๋จ์ผํ ์ง๋๋ถ๋, ํต
์ผ๋ ์๊ตฌ์ฌํญ๋ ์๋ ์ด๋ฒ
์์๊ฐ ๋น์ฅ์ ๋ณํ๋ฅผ ๊ฐ์ ธ
์ค๊ธด ํ๋ค๋ค๋ ์ง์ ์ด ๋์ค
์ง๋ง ์คํ๋ ค ๋ ์์๊ณ์ธต์
ํญ์ ๋ํ๊ณ ์ ํญ์ ์ง์์
ํค๋ ํ์ด๋ผ๋ ๋ถ์๋ ์
๋ค. ์ค์ ๋ค์ํ ์๊ตฌ๋ฅผ ์ง
๋ ์์๋๋ฅผ ๊ฒฐ์ง์ํค๋ ๊ฒ
์ โ1%์ ํ์์ ๋ง์ 99%
์ ์ ํญโ์ด๋ ๊ตฌํธ๋ค. ์๊ตญ
๋ฐ๋์ ํ ์์์๋ โ์ด์
์ถฉ๋ถํ๋ค. ์ฐ๋ฆฌ๋ ๋๊ธฐ์ ๊ณผ
์ํ ์์คํ ์ ์ดํด์ ๊ธฐ๋ฐ
ํ์ง ์์ ์ง์ง ๋ฏผ์ฃผ์ฃผ์๋ฅผ
์ํ๋คโ๊ณ ์ธ์ณค๋ค.
์ผ, 4์ธ ๊ฐ์กฑ ๋ชจ๋์ ์ฌํ์
๊ณ ์ผ๋ณธ ์ต๊ณ ์ฌํ์๊ฐ ๋ถ๋ชจ์ ๋ ์๋ค ๋ฑ ์ผ๊ฐ
์กฑ 4๋ช ๋ชจ๋์๊ฒ โ์ฌํโ์ ์ธ๋ํ๋ ์ด๋ก์
์ธ ํ๊ฒฐ์ ๋ด๋ ธ๋ค. ์ฌ๊ฑด์ ์ง๋ 2004๋ 9์
๋ก ๊ฑฐ์ฌ๋ฌ ์ฌ๋ผ๊ฐ๋ค. ํ ํญ๋ ฅ๋จ์ฒด์ ํ์ฟ ์ค
์นดํ ์ค๋ฌดํ์ ๋ด๋น๊ฐ๋ถ์ด๋ ๊ธฐํ๋ฌด๋ผ ์ง์ฐ
์ค(67)์ ์๋ด(52)๋ ์ฌ์ฑ์ ์ ํ๋ ํ ์ฌ
์ฑ์๊ฒ 6800๋ง์์ ๋น์ ์ง๊ณ ์์๋ค. ๋ถ๋ถ
๋ ์ด ๋์ ๋ผ๋จน๋ ๊ฒ์ ๋ฌผ๋ก ๋์ ๋ ๋นผ์
๊ธฐ ์ํด ๋ ์ ํ ๊ฒ์ฒ๋ผ ๊พธ๋ฉฐ ์ฌ์ฑ์๊ฒ ํ๊ธ
์ ์ค๋นํ๊ฒ ํ ๋ค ์ดํดํ๊ธฐ๋ก ๋ง์๋จน์๋ค.
๋ฒํ์๋ ๋ ์๋ค(์ฅ๋จ 30, ์ฐจ๋จ 27)์ ๋์ด
๋ค์๋ค. ๋์ ๋จผ์ ์ฐจ์งํ๊ณ ์ถ๋ ๋ ์๋ค์
9์16์ผ ํผํด์์ ์ง์ ์นฉ์ ํด, ์ง์ ๋ณด๊ณ
์๋ ํผํด์์ ์ฐจ๋จ(๋น์ 15์ด)์ ์ดํดํ๊ณ
๊ธ๊ณ ์ ๋ค์ด์๋ 400๋ง์์ด์น์ ๊ท๊ธ์์
ํ์ณค๋ค. ์ฃผ๊ฒ์ ๊ฐ์ ๋ฒ๋ ธ๋ค. ์ดํฟ๋ ๊ธฐํ๋ฌด
๋ผ ์ผ๊ฐ 4๋ช ์ ํผํด ์ฌ์ฑ์ ์์ฌ์ ๋ชฐ๋ ์
๋ฉด์ ๋ฅผ ํ ๋ฌด๋ ฅํ์ํจ ๋ค, ๋ชฉ์กธ๋ผ ์จ์ง๊ฒ ํ
๋ค. ์ด์ด ์ด๋จธ๋์ ํ๋ฐฉ์ ์ฐพ๋ ํผํด์์ ์ฅ
๋จ(๋น์ 18์ด)๊ณผ ๊ทธ์ ์น๊ตฌ(17์ด)๋ฅผ ์ฐจ์ ํ
์ ์ธ์ ์ด ๋๋ฌธ ๊ณณ์ผ๋ก ๋๊ณ ๊ฐ ๊ถ์ด์ผ๋ก ์ด
ํดํ๋ค. ์ฃผ๊ฒ์๋ ์ฝํฌ๋ฆฌํธ ๋ฉ์ด๋ฆฌ๋ฅผ ๋งค๋ฌ
์ ๊ฐ๋ฌผ์ ๊ฐ๋ผ์ํ๋ค. ํ์ง๋ง ์ด๋ค์ ๋ฒํ
์ ํผํด์๋ค์ ์ฃผ๊ฒ์ด ๋ฐ๊ฒฌ๋๋ฉด์ ๋ํ ๋ง
์ ๋คํต๋ฌ๊ณ , ๊ถ์ด์ผ๋ก ์์ด์ ์๋ํ ๊ธฐํ
๋ฌด๋ผ๋ฅผ ํฌํจํด 4๋ช ๋ชจ๋ ์ฒดํฌ๋๋ค. ๊ฒ์ฐฐ์ โ
์ฐธ์ผ๋ก ๋ณด๊ธฐ ๋๋ฌธ ํ์ ํ ์ฌ๊ฑด์ผ๋ก, ์ด๋ฏธ ์ด
๋ค์ ๊ต์ ์ด ๋ถ๊ฐ๋ฅํ๋คโ๋ฉฐ ์ผ๊ฐ์กฑ ๋ชจ๋์
๊ฒ ์ฌํ์ ๊ตฌํํ๋ค. ์ฌํ๋ถ์ ํ๋จ๋ ๋ค๋ฅด
์ง ์์๋ค. ์ต๊ณ ์ฌํ์๋ ๊ธฐํ๋ฌด๋ผ์ ์ฅ๋จ
์ ์๊ณ ๋ฅผ ๊ธฐ๊ฐํ๋ฉด์ โ๋ฒ์ธ๋ค์ด ์ฌ์ฃ์ ๋ง
์ ํ๊ณ ๋ฐ์ฑ์ ํ๋๋ฅผ ๋ณด์ด๋ ๊ฒ์ ๊ณ ๋ คํ
๋๋ผ๋ ์ฌํ ์ธ๋๋ฅผ ํผํ ์ ์๋คโ๊ณ ๋ฐํ
๋ค. ๊ธฐํ๋ฌด๋ผ์ ์๋ด์ ์ฐจ๋จ์ ๋ํ ์๊ณ ์ฌ
ํ๊ฒฐ์์๋ ์ฌํ๋ถ๋ ์๊ณ ๋ฅผ ๊ธฐ๊ฐํ๋ฉด์ โ
๊ธฐํ๋ฌด๋ผ์ ์๋ด๋ ๊ณํ ์์ด ์ด๋ฉด์ ๋์ด
๊ณค๊ถํด์ง์ ์ผ์ ๊พธ๋ช๊ณ , ์๋ค๋ค์๊ฒ ๋ฒํ
์ ๋ถ๋ด์ํค๋ ๋ฑ ๋ฒํ์ ์ค์ฌ ์ธ๋ฌผ์ด์๋คโ
๋ฉฐ ์ฌํ์ ํ์ ํ๋ค.
๋ฏธ๊ตญ ๋น๋ณด๋์ K-POP ์ฐจ
ํธ ์ ์คK-POP์ด ์ธ๊ณ๋ก ํ์ฐจ๊ฒ ๋ป์ด๋๊ฐ๊ณ
์๋ค. ๋ฏธ๊ตญ์ ์์ ์ฐจํธ ๋น๋ณด๋๊ฐ K-
POP(์ผ์ดํ) ์ฐจํธ๋ฅผ ์ ์คํ๋ค. ๋น๋ณด
๋๋ท์ปด์ โ๋ธ๋ฃจ์ค์ ์ผ๋ก ๊ธ๋ถ์ํ๊ณ
์๋ K-POP์ ์ฑ์ฅ ๊ฐ๋ฅ์ฑ์ ๋์ด
์ฌ ์ผ๋ณธ์ ์ด์ด ์์์์์ ๋ ๋ฒ์งธ๋ก
โ๋น๋ณด๋ K-POP ์ฐจํธโ๋ฅผ ๋ฐ์นญํ๋คโ๊ณ
๋ฐํํ๋ค. ์ด ์ฐจํธ๋ ๋น๋ณด๋ ์ฝ๋ฆฌ์์
ํจ๊ป ๋ง๋ค์ด๊ฐ ์์ ์ด๋ฉฐ ์์๋ ๋งค์ฃผ
ํ๊ตญ๊ณผ ๋ฏธ๊ตญ์์ ๋์์ ๋ฐํํ๊ณ ์ผ
๋ณธ๊ณผ ๋ฌ์์, ๋ธ๋ผ์ง์ ๋น๋ณด๋ ๋คํธ์
ํฌ๋ฅผ ํตํด์๋ ์ฐจํธ๋ฅผ ๊ณต๊ธํ๊ฒ ๋๋ค.
ํฅํ ๋น๋ณด๋๋ ๋น๋ณด๋ ์ฝ๋ฆฌ์๋ฅผ ํตํด
๊ณต๊ธ๋ฐ์ ํ๊ตญ ์์ ๋ด์ค์ ์ฝํ ์ธ ๋ฅผ ๋น
๋ณด๋๋ท์ปด ๋ฑ ์จ๋ผ์ธ ์ฌ์ดํธ์ ์คํ๋ผ์ธ
์ก์ง์ธ ๋น๋ณด๋ ์ฃผ๊ฐ์ง๋ก๋ ์ ๊ณตํ ๊ณํ
์ด๋ค. ๋ํ ์ผ์ดํ ์ฐจํธ ๊ณต์ ๋ฐฐ๋์ ๋ด
์ค๋ฃธ์ ๋ณ๋๋ก ๊ตฌ์ฑํด ๋น๋ณด๋๋ท์ปด ๋ฉ์ธ
ํ์ด์ง์ ๋ ธ์ถ์์ผ ์ ์ ๋ค์ด ์์ฝ๊ฒ ์
๊ทผํ ์ ์๋๋ก ์ ๋ํ ๋ฐฉ์นจ์ด๋ค.
์ธ๋๋ฐ์ด ์์ด๋ฉ์์ฝ์์ ์ธ๋๋ฐ์ด ์๋น๋ ธ ์์ด(์ฌ์ดํด๋กญ
์ค ์์ด)๊ฐ ๋ฐ๊ฒฌ๋๋ค๊ณ ๊ณผํ ์ฌ์ดํธ ๋ด์ ๋
์ง์ค๊ทธ๋ํฝ์ด ์ ํ๋ค. ๋ฌธ์ ์ ์์ด๋ ์ฌ ์ด
์บ๋ฆฌํฌ๋์ ๋ง ์ธ๋ผ๋ฃจ๋ณด ์ฌ ๋ถ๊ทผ์์ ๋ถ์ก
ํ ํฉ์์์ด ๋ฑ์์์ ๋์๋ค. ์ธ๋๋ฐ์ด ์
์ด๋ฅผ ์ก์ ์ด๋ถ๋ โ์์ด ๋ฑ์์ ์๋ ์๋ผ
์์ด 10๋ง๋ฆฌ ์ค ์ ์ผํ๊ฒ 1๋ง๋ฆฌ๋ง ๊ดด์ํ
๋ชจ์ต์ ํ๊ณ ์์๋คโ๋ฉฐ ์์ ์ ํ์ด์ค๋ถ์
์ธ๋๋ฐ์ด ์์ด ์ฌ์ง์ ๊ณต๊ฐํ๊ณ , ์ด๋ ํด์ธ
์ฌ์ดํธ ๋ฑ์ ์๊ฐ๋๋ฉด์ ํด์ํ์๋ค์ ๊ด์ฌ
์ ๋์๋ค. ๋ฉ์์ฝ ๋ผํ์ค ํด์๊ณผํ์ข ํฉ์ผ
ํฐ(CICIMAR)์ ์ฐ๊ตฌ์ง์ ์ธ๋๋ฐ์ด ์์ด๋ฅผ
์์ธํ ์ฐ๊ตฌํ ๋์ ๋จ์์ฆ ์์ ํ์ธํ๋ค.
๋จ์์ฆ์ ์๊ตฌ๊ฐ ์ผ๊ตด์ ์ค์์ 1๊ฐ๋ฐ์ ํ
์ฑ๋์ง ์๋ ์ ์ฒ์ฑ ๊ธฐํ์ผ๋ก ์ธ๊ฐ์ ํฌํจ
ํ ์ฌ๋ฌ ์ฒ์ถ๋๋ฌผ์์ ํ์ธ๋๊ณ ์๋ค. ์์
์ค ๋ชจ์ฒด๊ฐ ์ถฉ๋ถํ ์์์ ์ญ์ทจํ์ง ๋ชปํด ๋น
ํ๋ฏผA ๋ถ์กฑ์ด ๋ฐ์ํ ์ ๋จ์์ฆ์ด ๋ํ๋
๊ฐ๋ฅ์ฑ์ด ์์ง๋ง ์์ด์ ๊ดํด์ ์์ธ์ ํน
์ง์ง๊ธฐ๋ ์ด๋ ต๋ค๊ณ ์ฐ๊ตฌ์ง์ ์ ํ๋ค. ์ด ์ฐ
๊ตฌ์ ๊ฐ๋ฐ ๋ง๊ฐ๋ ๋ฐ์ฌ๋ โ๋จ์์ฆ ๋ฟ๋ง ์๋
๋ผ ์๋น๋ ธ ํ์์ ์์ด์์๋ ๋๋ฌธ ์ฆ์โ์ด
๋ผ๋ฉฐ โ๊ฒฝ๊ณจ๋ฅ๋ ์์ฃผ ๋ฐ์ํ์ง๋ง ์์ด ๋ฑ์
์ฐ๊ณจ์ด๋ฅ๋ ๋๋ฌผ๋คโ๊ณ ๋งํ๋ค. ์ด๋ฒ ์ธ๋๋ฐ
์ด ์์ด๋ ๋จ์์ฆ๊ณผ ์๋น๋ ธ ํ์ ์ธ์๋ ์
์ ๋ถ์กฑ, ๋น๊ณต์ ๋ถ์กฑ, ์ด๋ง ๋ถ๋ถ์ ์ต๊ธฐ, ์ฒ
์ ์ด์ ๋ฑ ์ฌ๋ฌ ๊ฐ์ง ์ ์ฒ์ฑ ๊ธฐํ์ ๊ฐ์ง๊ณ
์๋ ๊ฒ์ผ๋ก ํ์ธ๋๋ค. ์ฐ๊ตฌ์ง์ ์ด๋ฒ ์ฌ๋ก
๊ฐ ํ๊ฒฝ์ค์ผ๊ณผ์ ๊ด๋ จ์ฑ์ ๋ฎ๋ค๊ณ ๋ฐํ๋ค.
์ฐ๊ตฌํ ๊ด๊ณ์๋ โํด๋น ์ง์ญ์ ๋ณธ๋์ ์์ฐ
์ด ์ ์ง๋๊ณ ์๋ค. ์ค์ผ์ด ์์ธ์ผ๋ก ์๊ฐํ
์ ์๋คโ๊ณ ๋งํ๋ค.
์ ์ค์ ํฌ๋ผ์ผ ์ค์ ๋ก ์กด์ฌ
ํ์๋ค?์ํ โ์บ๋ฆฌ๋น์์ ํด์ โ์ ๋ฑ์ฅํ ์ ์ค์ ๊ดด
๋ฌผ โํฌ๋ผ์ผโ์ด ์ค์ ๋ก ์กด์ฌํ๋ค๋ ์ฐ๊ตฌ ๊ฒฐ๊ณผ
๊ฐ ๋ฐํ๋๋ค. ๋ฏธ๊ตญ ๋งค์ฌ์ถ์ธ์ธ ์ฃผ ๋ง์ดํธ ํ
๋ฆฌ์คํฌ ๋ํ์ ๋งํฌ ๋งฅ๋ฉ๋๋ฏผ ๊ต์๋ โ๋ฏธ๊ตญ
์ง์งํํ์งโ ์ฐ๋กํ์์์ โ์ ์ค์ ๋ฐ๋ค๊ดด
๋ฌผ ํฌ๋ผ์ผ์ ์์ ์ฒ๋ก ๋ณด์ด๋ ๊ณณ์ ๋ฐ๊ฒฌํ
๋คโ๊ณ ๋ฐํ๋ค. ์ฐ๊ตฌํ์ โ์ง๋์ฌ๋ฆ ๋ค๋ฐ๋ค
์ฌ๋ง์ ํ์ ๋ฐ๊ตด ์ง์ ์์ ์ด๋ฃก(ichthyo-
saurs)๋ค์ 300m ๋ผ ๋ฌด๋ค์ด ๋ฐ๊ฒฌ๋๋คโ๋ฉฐ โ
์ด๊ณณ์ด ์ ์ค์ ํฌ๋ผ์ผ์ ์์ ์ฒ์ด์ ๋จน์ด๋ฅผ
๋จน๋ ์ฅ์์์ ์ ์๋คโ๊ณ ์ค๋ช ํ๋ค. ํฌ๋ผ์ผ
์ ์ ํ์์ ๋ ธ๋ฅด์จ์ด์ ์์ด์ฌ๋๋ ํด์์
์ด์๋ค๊ณ ์ ํด์ง๋ ๋ฐ๋ค์๋ฌผ์ด๋ค. ์ด์๊ฐ
13~15m์ ์ด๋ฅด๋ ๊ฑฐ๋ํ ๋ชธ์ง๊ณผ ๋ฌด์๋ฌด์
ํ ๊ณต๊ฒฉ์ฑ์ ๊ฐ์ก๋ค. ๋ฌธํ์ํ์ด๋ ์ํ์
์ ์ธ๊ฐ์ ๊ณต๊ฒฉํ๋ ๊ณตํฌ์ ๋์์ผ๋ก ๋ฌ์ฌ
๋๋ค. ์ฐ๊ตฌํ์ ๋ฐ๊ตด๋ ์ด๋ฃก์ ๋ผ ์ฃผ์์ ์ค
๋๋ ์ โ์ค์ง์ด ๋ค๋ฆฌ ๋นจํโ๊ณผ ๋น์ทํด ๋ณด์ด๋
๋ ํนํ ๋ฌด๋ฌ๋ฅผ ๋ฐ๊ฒฌํ๊ณ ์ด๋ฅผ ํตํด ํฌ๋ผ์ผ
์ ์กด์ฌ๋ฅผ ์ ์ถํ๋ค. ์ด๋ฃก์ ํ๋์ ๋๊ณ ๋
์ ๋น์ทํ๋ ๊ณ ๋ํด์์๋ฌผ๋ก ๋ชธ๊ธธ์ด๊ฐ 50m
๊ฐ๋์ด์์ ๊ฒ์ผ๋ก ์ถ์ ๋๋ค. ์ฐ๊ตฌํ์ โ์ด
์ฒ๋ผ ๋ฒ์ค ํ ๋๋งํ ๋จน์๊ฐ์ ์ผ์ ์ ์๋
ํฌ์์๋ผ๋ฉด ํฌ๋ผ์ผ์ผ ๊ฐ๋ฅ์ฑ์ด ๋๋คโ๊ณ ๊ฐ
์กฐํ๋ค. ํ์ง๋ง ์ผ๊ฐ์์๋ ์ด๋ฒ ๋ฐ๊ฒฌ์ด ํฌ
๋ผ์ผ ์กด์ฌ์ ๊ฒฐ์ ์ ์ฆ๊ฑฐ๊ฐ ๋ ์ ์๋ค๊ณ ๋ฐ
๋ฐํ๊ณ ์๋ค. ํนํ ํฌ๋ผ์ผ ํ์์ด ๋จ ํ ์ฐจ
๋ก๋ ๋ฐ๊ฒฌ๋์ง ์์ ์ ์ ์ด๋ฒ ์ฃผ์ฅ์ ์ ๋น
์ฑ์ด ๋จ์ด๋จ๋ฆฐ๋ค๋ ์ง์ ์ด๋ค. ์ด์ ๋ฉ๋ฉ๋
๋ฏผ ๊ต์๋ โํ๋์ ์ค์ง์ด๋ ๋ฌธ์ด ๋ฑ ๋๊ฐ
๋ฅ์ ๋น์ทํ๋ ํฌ๋ผ์ผ์ ๋ชธ์ ๋งค์ฐ ๋ถ๋๋ฝ
๊ธฐ ๋๋ฌธ์ ํ์์ผ๋ก ๋จ๊ธฐ ์ด๋ ค์ ์ ๊ฒโ์ด๋ผ
๊ณ ๋ฐ๋ฐํ๋ค.
Western Buying Conference 2010
November 2011 OTC Beauty Magazine 89 113
์์ 39์ฃผ์ ๋ง๋ผํค ์์ฃผ ํ
๋ฐ๋ก ์ถ์ฐ
์์ 39์ฃผ ์ํ์ ๋ง์ญ ์์ฐ๋ถ๊ฐ ์ธ๊ณ 5๋
๋ง๋ผํค ๋ํ ์ค ํ๋์ธ ๋ฏธ๊ตญ ์์นด๊ณ ๋ง๋ผํค
ํ์ฝ์ค๋ฅผ ์์ฃผํ ์งํ ์ถ์ฐํด ํ์ ๊ฐ ๋๊ณ
์๋ค. ํ์ง ์ธ๋ก ๋ค์ 10์ผ โ์์นด๊ณ ์๋ถ ๊ต
์ธ๋์ ์จ์คํธ์ฒด์คํธ์ ์ฌ๋ ์ฐ๋ฒ ๋ฐ๋ฌ(27)
๊ฐ ์ ๋ ๊ฐ์ต๋ ์์นด๊ณ ๋ง๋ผํค์ 6์๊ฐ25๋ถ
๋ง์ ์์ฃผํ๊ณ ๊ณง๋ฐ๋ก ๋ณ์์ผ๋ก ์ด๋ํด ๋
์งธ๋ฅผ ์์ฐํ๋คโ๊ณ ์ ํ๋ค. ๋ฐ๋ฌ๋ โ๊ฒฐ์น์
์ ํต๊ณผํ๊ณ ์ ๋ถ์ด ์ง๋ ํ ์งํต์ด ๊ฐํ
๋๋ ๊ฒ์ ๋๊ผ๋คโ๊ณ ๋งํ๋ค. ๊ทธ๋ ์์ ์ฌ
์ค์ ์๊ธฐ ์ ์ธ ์ง๋ 2์ ์์นด๊ณ ๋ง๋ผํค ๋
ํ ์ถ์ ์ ์ฒญ์๋ฅผ ๋๊ณ ์์ 17์ฃผ ์ฐจ์๋ ๋ง
๋ผํค ๋ํ์ ์ฐธ๊ฐํ๋ค. ๋ฐ๋ฌ์ ํ์ ๋ง๋ผํค
๊ธฐ๋ก์ 3์๊ฐ25๋ถ๋. ๋ฐ๋ฌ๋ โ์์ ๊ธฐ๊ฐ ๋ด
๋ด ๊พธ์คํ ๋ฌ๋ฆฌ๊ธฐ ์ฐ์ต์ ํ๊ธฐ ๋๋ฌธ์ ๋ด๋น
์์ฌ๊ฐ ๋ง๋ผํค ๊ตฌ๊ฐ์ ์ ๋ฐ์ ๋ฌ๋ฆฌ๋ ๊ฒ์
ํ์ฉํ๊ณ ๋ํ ์ฃผ์ต ์ธก์์๋ ์ฐธ๊ฐ๋ฅผ ๋ง์ง
์์๋คโ๋ฉด์ โ๋จํธ๊ณผ ํจ๊ป ๊ตฌ๊ฐ ์ ๋ฐ์ ๋ฌ
๋ฆฐ ๋ค ๋๋จธ์ง ์ ๋ฐ์ ๊ฑธ์๋คโ๊ณ ๋ฐํ๋ค. ์ด
๋ ๋๋ก์ ๋์ด์ ์์๋จ๋ค์ ๋ฐ๋ฌ๋ฅผ ๋ณด๋ฉด
์ ๋๋ผ์์ ๊ธ์น ๋ชปํ๋ค. ๋ฐ๋ฌ๋ โ๋ฐ๊ณ ๊ฑธ
์ผ๋ฉด์ ์์๋จ์ ๊ฐ๊ธฐ ๋ค๋ฅธ ๋ฐ์์ ๋ณด๋ ๊ฒ
๋ ์ฆ๊ฑฐ์ด ๊ฒฝํ์ด์๋คโ๊ณ ํธ์ด๋์๋ค. ๋ง๋ผ
ํค ๊ฒฐ์น์ ์ด ์ค์น๋ ์์นด๊ณ ๊ทธ๋ํธ ํํฌ์
์ ์๋์์น๋ก ํ๊ธฐ๋ฅผ ์ฑ์ฐ๊ณ ์ผํธ๋ด ๋ํ
์ด์ง ๋ณ์์ผ๋ก ํฅํ ๋ฐ๋ฌ๋ ์ด๋ ๋ฐค 10์29
๋ถ, 3.54ใ์ ๊ฑด๊ฐํ ๋ธ์ ์์ฐํ๋ค.
114 OTC Beauty Magazine November 2011
๋ด์ค๊ฑฐ๋ฆฌ
๊ฐ๋ค์ด ๋ณด๋ CF์ ๋ช ์ํ ํ์ฌ์ธ ์ค์์ค โ๋ค์ฌ๋ โ๊ฐ ์ค์ค
ํธ๋ฆฌ์์์ โ์ ์๊ฒฌ์ ์ํ TV CMโ ๋ฐฉ์์
์์ํด ๋๊ธธ์ ๋๊ณ ์๋ค๊ณ ์ธ์ ๋ค์ด ๋ณด๋
ํ๋ค. ๊ด๊ณ ์ ์์ ์์ ๋ค์ฌ๋ ๋ ๋ฏธ๊ตญ์ ์ฌ
๋ฌ ๋๋ฌผํ๋ํ ์ ๋ฌธ๊ฐ๋ค์๊ฒ ์ ์๊ฒฌ์ ๊ด
์ฌ์ ๋๋ ๋ฐฉ๋ฒ์ ๋ํ ์กฐ์ฌ๋ฅผ ์๋ขฐํ์ผ๋ฉฐ
์กฐ์ฌ ๊ฒฐ๊ณผ๋ฅผ ํ ๋๋ก 23์ด ๋ถ๋์ CM์ ์
์ํ๋ค. ๊ณต๊ฐ๋ CM์ ์ผํ๋ณด๋ฉด ์ผ๋ฐ ๊ด๊ณ
์์๊ณผ ๋ค๋ฅด์ง ์์ผ๋ ์ธ๊ฐ์ ๊ท์๋ ๊ฑฐ์
๋ค๋ฆฌ์ง ์๋ ๊ณ ์ฃผํ ์๋ฆฌ๋ฅผ ์ด์ฉํ์ฌ ๊ฐ๋ค
์ ๊ด์ฌ์ ๋ ์ ์๋ค. ๋ค์ฌ๋ ๊ด๊ณ์๋ โ์ด
๋ฒ CM์ ์ ์ ๋๋ฌผ๊ณผ ์ฃผ์ธ ๋ชจ๋์ ํธ์ํ
๋ ๊ฒ์ ๋ชฉ์ ์ผ๋ก ํ๊ณ ์๋คโ๊ณ ์ค๋ช ํ๋ค.
ํ์ ์ CM์ ์ ํ๋ธ์์๋ ๋ณผ ์์๋ค.
๋ด๋งํฌ, ๋น๋ง์ ๋ฐ์์์ ์ธ๊ธ๋ด๋งํฌ๊ฐ ์ธ๊ณ์์ ์ฒ์์ผ๋ก ์ง๋ฐฉ์ด ๋ง์ด
ํจ์ ๋ ์ํ์ ๋ํด โ๋น๋ง์ธ(fat tax)โ๋ฅผ ๋
์ ํ๋ค. AFP์ BBC ๋ฐฉ์ก ๋ฑ ์ธ์ ์ ๋ฐ๋ฅด
๋ฉด ๋ด๋งํฌ์์๋ 2.3% ์ด์์ ํฌํ์ง๋ฐฉ์ฐ
์ ํจ์ ํ ์ ํ์ ๋ํด ํฌํ์ง๋ฐฉ 1kg๋น 16
ํฌ๋ก๋ค(์ฝ 3400์)์ ์ธ๊ธ์ด ์ถ๊ฐ๋ก ๋ถ๊ณผ
๋๋ค. ๋น๋ง์ธ๋ ๋ฒํฐ์ ์ฐ์ ์์๋ถํฐ ํผ
์, ์์ฉ์ , ์ก๋ฅ, ์กฐ๋ฆฌ์ํ๊น์ง ํฌํ์ง๋ฐฉ
์ ํจ์ ํ ๋ชจ๋ ์ ํ์ ์ ์ฉ๋๋ค. ์ด์ ์
์ ์ฑ ์ํ ์ผ์ฃผ์ผ ์ ๋ถํฐ ์ผ๋ถ ์๋น์๋ค์
์๋ฃํ ์ฌ์ฌ๊ธฐ์ ๋์ฐ๋ค. ํ ์ ํต์ ์ฒด ๊ด
๊ณ์๋ โ์์ ์ ์ํ์ ๊ณต๊ธํ๊ธฐ ์ํด ์
ํค์ ๋ฒํฐ์ ๋ง๊ฐ๋ฆฐ์ ๋น์ถํด๋ฌ์ผ ํ๋คโ
๊ณ ๋งํ๋ค.
์ดํผํ ๋ฐฐ์ฐ์๊ฐ ๊ฒฐํผํ ๋
๋๋ ์๊ฐ์?์ ๋ฐฐ์ฐ์์ ์ฌํผ ์์์ ๋ค์ผ๋ฉด ๋์ฑ(โ๋
์์จ ์ฑ๊ธโ์ ์ค์๋ง) ๋จ์ฑ์ ์ถํ๋ฅผ ํด์ฃผ
๊ณ ์ถ์ ๋ง์์ด ๋ค๊ณ , ์ฌ์ฑ์ ์ฌํผ์๋๊ฐ
๋๊ตฌ์ผ์ง์ ๋ํ ์๊ฐ์ด ๊ฐ์ฅ ๋จผ์ ๋ ์ค๋ฅด
๋ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค๊ณ ์ด๋ฐ์ผ๋ฆฌ๊ฐ ๋ณด๋ํ
๋ค. ๋ณด๋์ ๋ฐ๋ฅด๋ฉด ์ด๋ ์ฌํผ์ ๋ฌธ ์ฌ์ดํธ ์จ
๋ฆฌ-์ ๊ฐ ๊ฒฐํผ์ ๋ณดํ์ฌ ๋น์๋๋์ ๊ณต๋์ผ
๋ก ์ ๊ตญ์ ์ฌํผ์ ํฌ๋งํ๋ ์ดํผ ๋จ๋ 508
๋ช ์ ๋์์ผ๋ก ์ ์๋ฉ์ผ๊ณผ ์ธํฐ๋ท์ ํตํด `
์ ๋ฐฐ์ฐ์์ ์ฌํผ ์์์ ์ ํ ๋ ๋ณด์ด๋ ๋ฐ
์`์ ๋ํด ์ค๋ฌธ์กฐ์ฌ ํ ๊ฒฐ๊ณผ๋ค. ์กฐ์ฌ๊ฒฐ๊ณผ
์ ๋ฐ๋ฅด๋ฉด ๋จ์ฑ๊ณผ ์ฌ์ฑ์ ์ ํ ๋ค๋ฅธ ๋ฐ์์
๋ณด์๋ค. ๋จ์ฑ์ ์๋ต์์ 29.9%๊ฐ โ์ถํํด
์ฃผ๊ณ ์ถ๋คโ๋ก ๋ตํ๊ณ , ์ฌ์ฑ์ 30.7%๊ฐ โ์
๋๊ฐ ๋๊ตฌ์ผ๊น?โ๋ฅผ ๊ผฝ์๋ค. ์ด์ด ๋จ์ฑ์ โ์
๋ ๊ฐ ์๊ฐ๋๋คโ(22.6%)์ โ์๋๊ฐ ๋๊ตฌ์ผ
๊น?โ(20.9%), โ๊ธฐ์๋คโ(17.0%) ๋ฑ์ด ๋ค๋ฅผ
์ด์๋ค. ๋ฐ๋ฉด ์ฌ์ฑ์ โ์งํฌ ๋๋คโ(22.9%)์
โ์ถํํ๋คโ(20.6%), โ๊ธฐ์๋คโ(15.3%) ๋ฑ๊ณผ
๊ฐ์ ๊ธฐ๋ถ์ด ๋ค ๊ฒ์ผ๋ก ๋ตํ๋ค. ๋น์๋๋์
์๋๊ท ๋ช ํ์ปคํ์์์ฅ์ โ๋จ์ฑ์ ์์ ์ด
๋๊น์ง ์ฑ ์์ง์ง ๋ชปํ ๋ฐ ๋ฏธ์ํ ๋ง์์์
์ ์ฒ์๊ฒ ์ถํ๋ฅผ ๋ณด๋ด๊ฒ ๋๋คโ๊ณ ๋งํ๋ค.
๋ฐ๋ฉด โ์ ๋จํธ์ ์ฑ๊ฒฉ์ด๋ ์ต์ฑ ๋ฑ์ ์ ์
๋ ์ฌ์ฑ๋ค ์ฒ์ง์์๋ ์ด๋ค ์๋๋ฅผ ๋ง๋ฌ๋
์ง ๊ถ๊ธํด ํ๋ ๊ฒฝํฅ์ด ์๋คโ๊ณ ์ค๋ช ํ๋ค.
November 2011 OTC Beauty Magazine 115
72์๊ฐ ์ ์ ์ค๋ ์ฝ ๊ณ๋ฐ์ค๊ตญ ์ธ๋ฏผํด๋ฐฉ๊ตฐ์ด ์์ ์ํ ๋ 3์ผ ๋ด๋ด
์ ์ ์์ง ์๊ณ ๋ฒํธ ์ ์๋ ์ฝ์ ๊ฐ๋ฐํ
๋ค. ์ธ๋ฏผํด๋ฐฉ๊ตฐ ์ฐํ ๊ตฐ์ฌ์ํ์ฐ๊ตฌ ๊ธฐ๊ด์ธ
๊ตฐ์ฌ๊ณผํ์ํ์์ โ๋ฐค ๋ ์๋ฆฌโ๋ผ๋ ์ด๋ฆ์
ํธ๋ฅธ ์ ์์ฝ์ ๊ฐ๋ฐํ์ผ๋ฉฐ, ํ ์์ ๋ณต์ฉ
ํ๋ฉด 72์๊ฐ ๋์ ์ ์ ์์ง ์๊ณ ํด์์
์ทจํ์ง ์๊ณ ๋ ์ ์์ ์ธ ์ฌ๊ณ ์ ์ฒด๋ ฅ์ ์
์งํ๋ฉด์ ์์ ์ ์ํํ๊ฒ ํ๋ ์ฝํ์ด๋ผ
๊ณ ์ค๊ตญ์ค์ํ ๋ ๋น์ ์ด ๋ณด๋ํ๋ค. ์ค๊ตญ์ค
์ํ ๋ ๋น์ ์ ์ด๋ ๊ตฐ์ฌ๊ณผํ์ํ์ 60์ฃผ
๋ ์ฑ๊ณผ์ ์์ ๊ณต๊ฐ๋ 600์ฌ ์ข ์ ์ ๊ธฐ์
๊ณผ ์ฅ๋น ๋ฑ์ ๋ณด๋ํ๋ฉด์, โ๋ฐค ๋ ์๋ฆฌโ์ ๋
ํด ์๊ฐํ๋ค. ๊ตฐ์ฌ์ํ๊ณผํ์ ์๋ฆฐ ์ฐ๊ตฌ์
์ โ๋ฐค ๋ ์๋ฆฌ๋ ์ง์ง๊ณผ ํ์ ๋ฑ์ ์ํฉ์
์ ์ฌ๋๊ตฌํธ ํ๋์ ํ๊ฑฐ๋ ๊ตฐ๋ ํน์์๋ฌด
๋ฅผ ์ํํ ๋ ์ฅ์๊ฐ ์๋ฉด์ ์ทจํ ์ ์๋
์ํฉ์์ ์ ์์ ์ธ ํ๋จ๊ณผ ์ธ์ง ๋ฅ๋ ฅ์ ์
์งํด์ผ ํ ๋ ์ฌ์ฉํ๋คโ๊ณ ๋งํ๋ค. ๊ฐ๋ฐ์
๋ค์ ์ฝ์ ์ฑ๋ถ์ด๋ ์์ฉ ๋ฐฉ๋ฒ, ๋ถ์์ฉ ๋ฑ์
๊ณต๊ฐํ์ง ์์๋ค. ๊ฐ๊ตญ ๊ตฐ๋๋ค์ โ์ ๊ณผ์ ์
์โ์ ๋ฒ์ด๊ณ ์์ผ๋ฉฐ, ๋ถ์์ฉ์ ์ค์ด๋ฉด์ ์ค
๋ ๊นจ์ด์๋๋ก ํ๋ ์ฝ์ ๊ฐ๋ฐํ๋ ๊ฒฝ์๋
๊ณ์๋๊ณ ์๋ค. ํ์ฌ ์๋ฐฉ์์ ๋๋ฆฌ ์ฐ์ด๋
๊ตฐ์ฌ์ฉ ๊ฐ์ฑ์ ๋ ๋ชจ๋คํผ๋์ธ๋ฐ, ์๋๋ ๊ธฐ
๋ฉด์ฆ ์น๋ฃ์ ๋ก ๊ฐ๋ฐ๋์ผ๋ ๋ฏธ๊ตญ๊ณผ ํ๋์ค,
์๊ตญ, ์ธ๋ ๊ตฐ๋์์ ์ํํ๋ฏผ์ ๋์ฉํ์ผ
๋ก ์ฐ์ด๊ณ ์๋ค. 2000๋ ๋ ์ด์ ๋ฏธ๊ตฐ์ ๋ณ
์ฌ๋ค์ด 7์ผ ๋์ ์ ์์ง ์๊ณ ๋ฒํธ ์ ์๊ฒ
ํ๋ ์ฝ์ ๊ฐ๋ฐํ ๊ฒ์ผ๋ก ์๋ ค์ ธ ์๋ค๊ณ ์ฌ
์ฐ์ค์ฐจ์ด๋๋ชจ๋ํฌ์คํธ๋ ๋ณด๋ํ๋ค.
์ ๋ง์ค ๋ ์ฃผ์ํ ์ ์ฐ๋ง์ด ๋ค๊ฐ์ค๋ฉด์ ๋ฒ์จ๋ถํฐ ๊ฐ์ข ๋ชจ์์ด๋
ํ์ฌ์ ์ด๋์ฅ๋ค์ ๋ฐ๊ณ ์์ ๊ฒ์ด๋ค. ํผํ
์ ์๋ค๋ฉด ์กฐ์ฌํด๋ผ! ์ ๋ง์ค ๋ ๋ค์๊ณผ ๊ฐ
์ ์ฌํญ๋ค์ ์กฐ์ฌํ์ฌ ๊ฑด๊ฐํ ์ฐ๋ง์ ๋ณด๋ด
๋๋ก ํด๋ผ.
์ ๋ง์ค ๋, ์์๋ฌผ์ ์ ์ ํ ๊ฐ์ด ๋จน๋โข
๋ค. ๊ณผ์, ์๊ทน์ ์์์ ํผํ๋ค.
์๋ก ์ต์ง๋ก ์ ์ ๊ถํ์ง ์๋๋ก ํ๋ค. โข
์์นญ ์ ์ด ์ธ๋ค๋ ๊ฒ์ด ์๋์ด ์๋ ์ฌโข
ํ ๋ถ์๊ธฐ๋ฅผ ์กฐ์ฑํ๋ค.
๊ณผ์ ํ 3์ผ ์ ๋๋ ๊ธ์ฃผ๋ฅผ ํ๊ณ 1์ฃผ์ผโข
์ ์ ์ด๋ 2์ผ ์ ๋๋ ๊ธ์ฃผํ๋ค.
๋ง์ทจ ์ํ๋ก ๊ท๊ฐ ํ์์ ๊ฒฝ์ฐ ๋ชธ์ ํนโข
ํ ๋จธ๋ฆฌ์ ๋ฌธ์ ๋ ๋งํ ์์ฒ๋ ์๋์ง
๊ฐ์กฑ์ด ์ ์ดํด๋ณธ๋ค.
๋ง์ทจ ์ํ๋ก ์ฐ๋ฌ์ ธ ํ ํ ๋๋ ๊ณ ๊ฐ๋ฅผ โข
ํ์ชฝ ์์ผ๋ก ๋๋ ค์ฃผ๊ณ ์ ์์์ ํ ๋ฌผ์
์ ๊ฑฐํ์ฌ ๊ธฐ๋๋ฅผ ๋ง๊ฑฐ๋ ์์ผ๋ก ๋ค์ด๊ฐ
์ง ์๋๋ก ์ฃผ์ํด์ผ ํ๋ค.
๊ณผ์ํ ๋ค์๋ ์ ์๋ถ ์ญ์ทจ๋ฅผ ์ถฉ๋ถํ ํโข
๊ณ ํ์๋ณด๋ค ๊ฐ๋ณ๊ฒ ์์ฌ๋ฅผ ํ๋ค. ์๊ทน
์ ์ธ ์์์ ํผํ๋ค.
๋ค์๊ณผ ๊ฐ์ ์ํฉ์์๋ ์ง๋ฃ๋ฅผ ๋ฐ๋๋ก โข
ํด๋ผ.
๋ง์ทจ ์ํ๋ก ์ํ ์ด์ ์ง์์ ์ผ๋ก ํ โข
ํ๊ฑฐ๋ ํธํก ์ฅ์ ๊ฐ ์์ ๋ ์ฆ์ ์ง๋ฃ
๋ฅผ ๋ฐ๋๋ค.
์์ฃผ ํ ๊ธ์ฑ ๋ณตํต์ด ์์ ๋ ์ฆ์ ์ง๋ฃโข
๋ฅผ ๋ฐ๋๋ค.
์ง๋ ๋ ์ ๋นํด ์์ฃผ ์ฝ๊ฒ ์ ์ ์ทจํ ๋โข
๋ ์์ฌ๋ฅผ ์ฐพ์๊ฐ๋๋ก ํด๋ผ.
๋ณ๋ค๋ฅธ ์ด์ ์์ด ๊ฐํน ์ฌ์ฅ์ด ์ธ๋ ๊ฑฐ๋ฆฌโข
๋ฏ ๋๊ทผ๊ฑฐ๋ฆฌ๊ฑฐ๋ ์จ์ด ์ฐฐ ๋
์๋ชธ ์ถํ, ์ฝํผ, ํผ๋ถ์ ๋ฉ์ด ์์ฃผ ์๊ธฐโข
๋ ๋ฑ ์ถํ์ฑ ๊ฒฝํฅ์ด ์์ ๋
์์ฃผ ์ด์ง๋ฝ๊ณ ์ฌ ํผ๋กํด์ง๋ฉฐ ์ผ๊ตด์ด ์ฐฝโข
๋ฐฑํ์ฌ ๋นํ์ด ์์ฌ๋ ๋
์ํ๊ธฐ๊ด์ฅ์ ์ฆ์์ด ์์ฃผ ์๊ฑฐ๋ ์ง์โข
๋ ๋
์ผ์์ํ์ ๋ฌธ์ ๊ฐ ์์ ์ ๋๋ก ์์ฃผ๊ฐ โข
์ง๋์ณ ๋ง์ฑ ์ค๋ ์ด ์์ฌ๋ ๋
๊ธ๋จ ์ฆ์์ด ์์ฌ๋ ๋(์ฆ์ ์ง๋ฃ๋ฅผ ๋ฐโข
๋๋ค)
๋น๋ง ๊ณ์ฐ๋ฒ๋น๋ง์ด๋ ์ฒด๋ด์ ์ง๋ฐฉ์กฐ์ง์ด ๊ณผ๋คํ๊ฒ ์ถ
์ ๋ ์ํ์ด๋ค. ์ ํํ๊ฒ๋ ์ ์ฒด ๋ฌด๊ฒ ๊ฐ์ด
๋ฐ ์ง๋ฐฉ์ด ์ฐจ์งํ๋ ๋น์จ(์ฒด์ง๋ฐฉ๋)์ด ๋จ์
25%, ์ฌ์30%์ด์์ผ ๋๋ฅผ ๋งํ์ง๋ง ์ค์ ๋ก
๋ ์ฒด์ง๋ฐฉ๋์ ์ฝ๊ฒ ์ธก์ ํ ์ ์๋ค. ๊ทธ๋์
์ด๋ฅผ ๋์ ํด์ ํ์ค์ฒด์คํ(์ฐ๋ น ๋ฐ ์ฑ, ํค์
๋ฐ๋ฅธ ์ด์์ ์ฒด์ค)๋ฅผ ์ด์ฉํ์ฌ ์๋์ ์ฒด์ค
์ ๊ณ์ฐํ๊ฑฐ๋, ์ฒด์ง๋์ง์๋ฅผ ๊ณ์ฐํ์ฌ ๋น๋ง
์ ๋งํ๋ค.
ํ์ค์ฒด์คํ๋ณด๋ค ์์ฝ๊ฒ ์ฌ์ฉํ ์ ์
๋ ๋ฐฉ๋ฒ์ผ๋ก ๋ธ๋ก์นด(Broca)๋ณ๋ฒ์ด ์๋๋ฐ
์ด ๋ฐฉ์์์๋ ํ์ค์ฒด์ค(kg)์ [์ ์ฅ(cm)-
100]*0.9์ ๊ณ์ฐ์ ํตํด ์ป์ ๋ค์, [ํ
์ฌ ์ฒด์ค/ํ์ค์ฒด์ค*100(%)]์ผ๋ก ์๋์ ์ฒด
์ค์ ๊ฒ์ฐํ๋ค. ๊ณ์ฐ๋ ๊ฒฐ๊ณผ๊ฐ 110~119%
์ด๋ฉด ๊ณผ์ฒด์ค, 120%์ด์์ด๋ฉด ๋น๋ง์ผ๋ก ๋ถ
๋ฅํ๋ค (์: ์ ์ฅ 170cm์ธ ์ฌ๋์ ํ์ค์ฒด
์ค์ [170-100]*0.9=63kg์ด ๋๋ค. ์ด ์ฌ
๋์ ๋ชธ๋ฌด๊ฒ๊ฐ 74kg์ด๋ฉด ์๋์ ์ฒด์ค์
(76/63*100=114%)์ด๋ฏ๋ก ๊ณผ์ฒด์ค์ด๋ค.)
์ฒด์ง๋์ง์๋ ์ฒด์ค(kg)/[์ ์ฅ(m2)]๋ก ๊ฒ์ฐ
ํ๋ฉฐ, ๋ณดํต ์ด ์์น๊ฐ 25~29์ด๋ฉด ๊ณผ์ฒด์ค
30์ด์์ด๋ฉด ๋น๋ง์ผ๋ก ๋ถ๋ฅํ๋ค (์: ์ ์ฅ
170cm, ์ฒด์ค70kg์ธ ์ฌ๋์ ์ฒด์ง๋์ง์๋
24.2(70/(1.7)2)๋ก ์ ์์ฒด์ค์ด๋ค). ๋น๋งํ
์ฌ๋์ ๋ฌธ์ ๋ ๋ณดํต ์ธ๋ชจ์ ๊ด๋ จ์ง์ด ์๊ฐํ
๋ ๊ฒฝํฅ์ด ํฌ์ง๋ง ๊ทธ๋ณด๋ค ๋ ํฐ ๋ฌธ์ ๋ ๋น๋ง
์ด ๊ฑด๊ฐ์ ์ํฅ์ ๋ฏธ์น๋ค๋ ์ ์ด๋ค.
๋น๋งํ ์ฌ๋์ ์ ์์ธ์ ๋นํด ์ฌ๋ง๋ฅ ์ ๋ฌผ๋ก
๋น๋จ๋ณ, ๊ณ ์งํ์ฆ, ๊ณ ํ์, ๊ด์๋๋งฅ์งํ, ๊ด
์ ์ผ, ํตํ, ๋ด์์ฆ, ์ ๋ฐฉ์์ ๋ฐ์๋ฅ ์ด ์ฆ๊ฐ
ํ๋ค. ์ด๋ฐ ์ด์ ๋๋ฌธ์ ๋น๋งํ ์ฌ๋์ ์ฒด์ค
์ ์ค์ฌ์ผ ํ๋ค.
116 OTC Beauty Magazine November 2011
ABSA ํํABSA๋ ์ง๋ 10์ 2์ผ ๋ด์ ์ง์์ ์์์ดํ ๋ฐ ์ด์ฌํ๋ฅผ ๊ฐ์ต ํ์
๋ค. ์ด๋ ์ดํ๋ ๊น์ข ๋ ์ง์ ์ดํ์ฅ์ ๊ฐํ์ฌ๋ฅผ ์์์ผ๋ก, ์ด์ข ์น
์ ์ด์ฌ์ฅ์ ์ธ์ฌ๋ง๋ก ์ด์ด์ก์ผ๋ฉฐ, ๊น์์ ์จ๊ฐ ์ด์ฌ์ฅ์ผ๋ก ์ ์ถ ๋
์๋ค. ๊ณง์ด์ด ์ง๋ 4์ 30์ผ์ ์ ์ถ๋ ์ด์ข ๋ ์ดํ์ฅ์ ์ธ์ค์์ด ์
์์ผ๋ฉฐ, ๋ง์ฅ์ผ์น๋ก ํต๊ณผํ์ฌ ์์ผ๋ก 2๋ ๊ฐ ํํ์ ํ์ฅ์ง์ ์ํํ
๊ฒ ๋์๋ค. ์ธ์ค์ ์ฐจ๋ฅผ ๊ฑฐ์น ์ด์ข ๋ ํ์ฅ์ ๊น์ข ๋ ์ ์ํ์ฅ, ๊ฐ์ค๊ทผ
์ด์ฌ์๊ฒ ๊ฐ์ฌํจ๋ฅผ ์ฆ์ ํ์๊ณ , ์์ผ๋ก ํํ๋ฅผ ํจ๊ป ์ด๋์ด๋๊ฐ ์ง
ํ๋ถ๋ฅผ ๋ค์๊ณผ ๊ฐ์ด ์ ์ถ ํ์๋ค.
์์๋ถํ์ฅ โ ๋ณ๊ธธ์ , ์ฌ๋ฌด ๋ถํ์ฅ โ ์ด์ฐฝํธ, ์กฐ์ง ๋ถํ์ฅ โ ์ด์ ์,
๋ํํ๋ ฅ ๋ถํ์ฅ โ ๊น์งํฌ, ๊ธฐํ ๋ถํ์ฅ โ ๊น๋ช ์, ์ฌ๋ฌด์ด์ฅ ์ค๊ฒฝ๊ท .
๋ํ, ABSA๋ ์น์ฌ์ดํธ๋ฅผ ๊ฐ์คํ์ฌ ์ฌ๋๋ค์ด ์์ ๋กญ๊ฒ ํ ๋ก ํ ์
์๋ ์ฅ์ ๋ง๋ จ ํ์์ผ๋ฉฐ, ๋ง์ ๋ทฐํฐ ์ธ๋ค์ ์ฐธ์ฌ๋ฅผ ๋ถํ ํ์๋ค.
ABSA์ ์น์ฌ์ดํธ๋ www.absabeauty.com ์ด๋ค.
NBSDA ์ค์ํํNBSDA๋ ์ง๋ 10์ 1์๋ถํฐ ํ์๋ค์ ํธ๋ฆฌ๋ฅผ ์ ๊ณตํ๊ธฐ ์ํด ์๋ก
์ด ์คํผ์ค๋ฅผ ์ด์๋ค. ๋ค์์ ์๋ก์ด ์คํผ์ค ์ฃผ์ ๋ฐ ์ฐ๋ฝ์ฒ์ด๋ค.
NBSDA
7 Broad Ave. suite #201
Palisadepark, NJ 07650
Tel.551-497-0266
Fax 866-997-0911
๋ํ, NBSDA๋ฅผ ๋ณด๋ค ์๋ฆฌ๊ธฐ ์ํด ์์์ ์ ์ํ์ฌ youtube์ ์ฌ๋ ธ
๋ค. ์ด ๋์์์๋ NBSDA ์ฐํ, 12๋ ์ฃผ๋ถํธ ์ดํ์ฅ ์ทจ์์, ํํ
์ฃผ์ํ๋ ์ฌํญ๋ค์ ๋ด์๋ค. ๋์์์ ๋ค์์ ์ฃผ์์์ ๋ณผ ์ ์๋ค.
http://www.youtube.com/watch?v=EoxDR341oxM
๊ฐ์ฃผ ํํ๊ฐ์ฃผ ๋ทฐํฐ์ํ๋ผ์ด ํํ(ํ์ฅ ๋ฐฐ์์)๋ ์ง๋ 10์17์ผ์คํ 7์30
๋ถ๋ถํฐ Gardena ์ ๋ผํ๊ด์์ 10์์ ๊ธฐ์์ ์ด์ฌํ๋ฅผ ๊ฐ์ก๋ค. ์ด๋
์ฃผ์์๊ฑด์ผ๋ก๋1๋ ์๊ธฐ๋ฅผ ๋ง์น ํ์ฅ, ์ด์ฌ์ฅ, ๊ฐ์ฌ์ ๋ํ ์ ์์์ด
์์๊ณ , ์ฐธ์์ด์ฌ์ ๋ง์ฅ์ผ์น๋ก ์ผํธ ๊น(Kent๊น) ์ด์ฌ์ฅ,๋ฐํ์ข ๊ฐ
์ฌ,๋ฐฐ์์ ํ์ฅ์ ์ฐ์์ด ๊ฐ๊ฒฐ๋์๋ค. ์ฌ์๋ค์ ์ค๋ 12์ ์ ๊ธฐ์ดํ
์์ ์ธ์ค์ ๋ฐ์๊ณผ ๋์์ 2012๋ ๋ง๊น์ง ์๊ธฐ๋ฅผ ๋๋ด๊ฒ ๋์ด ๊ทธ๊ฐ
์ถ์งํด์๋ ์ง์ญ์ฌํ๋๊ธฐ ํ๋ก๊ทธ๋จ ๋ฑ ์ฌ์ ๋ค์ด ์ฐ์์ฑ์ ๊ฐ๊ณ ์ผ์
ํ ์์๊ฒ ๋์๋ค. ๋ํ 2011๋ ์ ๊ธฐ์ดํ ๋ฐ ์ก๋ ํ๋ฅผ 12์18์ผ(์ผ
์์ผ) Garden Suite Hotel์์ ๊ฐ์ตํ๊ธฐ๋ก ํ์ ์ง์๋ค. 12์ ์ ๊ธฐ์ด
ํ์์๋ ์ฅํ๊ธฐ๊ธ๋ชจ๊ธ์ ํตํด ๋ง๋ จ๋ ๊ธฐ๊ธ์ ๊ฐ ์ง์ญ ๋ฏธ์ฉํ๊ต ์
์ ์ ๋ฐ๋ ํ์๋ค์๊ฒ ์ฅํ๊ธ์ผ๋ก ์ฆ์์ ํจ๊ป ์ง๊ธ๋ ์์ ์ด๋ค.
๋จ๋ถ ๋ฒ์ง๋์ ํํ๋จ๋ถ ๋ฒ์ง๋์ ํํ๋ ์ง๋ 10์ 9์ผ ํ์ ๋ฐ ์์๋ค์ด ์ฐธ์ํ ๊ฐ์ด
๋ฐ ์์์ดํ๋ฅผ ๊ฐ์ต ํ์๋ค. ์ด๋ ์์์ดํ์์๋ ํค์ด ๊ฐ๊ฒฉ ์ธ์์
๋ํ ๋์ฑ ์ด ์ฃผ์ ์๊ฑด์ผ๋ก ํ ๋ก ๋์๋ค. ํค์ด ๊ฐ๊ฒฉ์ด ์ธ์ ๋์์ง๋ง
๋ฏธ๋ฆฌ ๊ตฌ์ ์ ํด๋ ์คํ ์ด๋ค์ด ์๋งค ๊ฐ๊ฒฉ์ ์ธ์ํ์ง ์๋๋ฐ ์์ด, ํ
ํ๊ฐ ๋์์ ์ด๋ฅผ ์ค์ฌํ๊ฒ ๋ค๊ณ ํ์๋ค. ๋ํ, ์ด๋ฒ 12์์ ์ฃผ์ตํ
์ฐ๋ง ํ์ฌ์๋ ํ์์ฆ๋์ ์ผํ์ผ๋ก ๋นํ์๋ค๋ ์ฐธ์์์ผ ํํ ๊ฐ์
์ ์ข ์ฉํ๊ฒ ๋ค๋ ๊ณํ์ ์ธ์ ๋ค๊ณ ํ๋ค.
๋ด์ ์ง ํํ๋ด์ ์ง ํํ๋ ์ง๋ 10์ 11์ผ, ๊ธํธ์ ์์ ์๋กํ์๋ฅผ ์ด์๋ค. ํ
์ ๋ฐ ์์๋ค 40์ฌ๋ช ์ด ์ฐธ์ํ ์ด๋ ํ์์์๋ ์ค๋ฅด๋ ํค์ด ๊ฐ๊ฒฉ ๋
์ฒด์ ๊ดํด ๋ ผ์ ํ์๋ค. ํํ๋ ๋ถ๊ฒฝ๊ธฐ ๋ฐ ํค์ด์ ํ ๊ฐ๊ฒฉ ์ธ์์ด๋ผ
๋ ๋ ๊ฐ์ง ์ปค๋ค๋ ๋์ ๋ฅผ ๊ทน๋ณตํ๊ธฐ ์ํด์ ํ์๊ฐ์ ๋ฒผ๋ฃฉ์์ฅ์ ์ด
๊ธฐ๋ก ํ์๋ค. ํ์๋ค์ ํํ์ ๊ฐ๋ ํ์, ์ฌ๊ณ ๋ฅผ ๋ง์ด ํ๋ณดํ๊ณ ์๋
์ ํ๊ณผ ๊ทธ๋ ์ง ๋ชปํ ์ ํ์ ๋ํ ์ ๋ณด๋ฅผ ์๋ก ๊ณต์ ํ๊ณ , ์๋ก ํ์ํ
์ ํ๋ค์ ๋ฌผ๋ฌผ๊ตํํ๋ ๋ฐฉ์์ ํตํด ์๋ก์ ํ์๋ฅผ ์ถฉ์กฑ์ํฌ ์ ์
์ ๊ฒ์ ๊ธฐ๋ํ๊ณ ์๋ค.
๋ฉคํผ์ค ํํ๋ฉคํผ์ค ํํ๋ ์ง๋ 10์ 13์ผ์ ์งํ๋ถ ๋ชจ์์ ๊ฐ๊ณ ์ง๋ 10์ 9์ผ
์ฑ๋ํ๊ฒ ์น๋ค์ง ๊ณจํ๋ํ์ ๋ํ ํ๊ฐ๋ฅผ ๊ฐ์ก๋ค. ๋ํ, 200์ฌ๋ช ์
๋์ ์ธ์์ด ์ฐธ์ํ ๊ฒ์ ์์ํ๊ณ ์๋ ์ฌํด ์ก๋ ์ ๋ฐค์ 12์ 18
์ผ์ ์ด๊ธฐ๋ก ํ์ ์ง์๋ค๊ณ ํ๋ฉฐ, ๋ด๋ 2์์ ์์ ์ผ ์ค๋น์๋ ๋ฐ์ฐจ
๋ฅผ ๊ฐํ๊ธฐ๋ก ํ์๋ค.
ํด์คํค ํํํด์คํค ํํ๋ ์ง๋ 10์ 19์ผ์ ํํ์ ์ปค๋ค๋ ์ฐ๊ฐ ํ์ฌ ์ค ํ๋
์ธ ์ 13ํ Hair & Battle Show๋ฅผ ์ฑ๋ํ๊ฒ ๊ฐ์ต ํ์๋ค. ๋งค๋ ํํ์
์ฃผ๊ดํ์ ์ง์ญ์ ๋ทฐํฐ์ ๊ณผ ๋ทฐํฐ์ค์ฟจ์ ํ์๋ค์ ์๋๋ก ๊ฐ์ต๋๋ ์ด
ํ์ฌ๋ ์ง์ญ ๋ทฐํฐ์ ๋ค์๊ฒ ์ด๋ฏธ ์ปค๋ค๋ ํ์ฌ๋ก ์๋ฆฌ๋ฅผ ์ก์๋ค. ๋ฒ๊ฐ
๋ฅผ ๋๋ฐํ ํญ์ฐ๋ก ์ ๊ธฐ๊ฐ ์ ์ ๋๊ธธ ์ ๋์ ๋ ์จ์๋ ๋ถ๊ตฌํ๊ณ 1,000
์ฌ๋ช ์ด ๋๋ ์ธ์์ด ์ฐธ์ํ์ฌ ๊ทธ ์ด๋ ๋ ๋ณด๋ค ๋์ฑ ์ฑ๋ํ ์ผ๊ฐ ๋์
๋ค๊ณ ํ๋ค. ์ด๋ ํ์ฌ๋ ์ค์ 11์๋ถํฐ 3์๊น์ง ORS, Clairol, Model
Model์ฌ๊ฐ ์ธ๋ฏธ๋๋ฅผ ํ์์ผ๋ฉฐ ์์ฌ๋ฅผ ๋์ ํ ๋ค, 4์๋ถํฐ ๋ณธ๊ฒฉ์ ์ธ
๊ฒฝ์ฐ์ ๋ค์ด๊ฐ๋ค. ์ด๋ ๊ฒฝ์ฐ์๋ 12๋ช ์ด ํ ํ์ผ๋ก ๊ตฌ์ฑ๋, 11๊ฐ์
ํ์ด ๊ฒฝ์์ ํ์๋ค๊ณ ํ๋ค. 3๋ช ์ ์ฌ์ฌ๊ด์ด ์ฐธ๊ฐ ํ ์ค 1,2,3๋ฑ์
๋ฝ์ ํธ๋กํผ์ ์๊ธ์ ์ ๋ฌ ํ์๊ณ , ๋๋จธ์ง ํ๋ค์๊ฒ๋ ๋ชจ๋ ์ฐธ๊ฐ์
์ ๋๋์ด ์ฃผ์๋ค. ๋ํ, ์ง์ญ์ ํ์๋ค 13๋ช ์ ์ ์ ํด $500์ฉ์ ์ฅ
ํ๊ธ์ ์ ๋ฌํ๊ธฐ๋ ํ์๋ค.
SC๋ฏธ์ํSC๋ฏธ์ํ์ ์ค๋ 12์ 4์ผ ์ ํ๋ํ์ โ์๋ผ๋ฒ ์๋นโ์์ ์ก๋ ํ๋ฅผ
๊ณํํ๊ณ ์๋ค. ์๋ ๊ณผ ๋ง์ฐฌ๊ฐ์ง๋ก, ํํ์๋ค ๋ฐ ๋ทฐํฐ ์ ๊ณ ๊ด๊ณ์๋ค
50์ฌ๋ช ์ ์ด๋ํ์ฌ ์น๋ฃจ์ด์ง ์์ ์ด๋ผ๊ณ ํ๋ค. ์ด๋ ํ์ฌ์์๋ ์
๋ ์์ฌ๋ฅผ ์์์ผ๋ก, ์ฌ ํ ํด์ ํํ ํ๋๋ณด๊ณ ์ ์์๋ฅผ ๋ง๋ จํ ๊ฒ์ด
๊ณ , ๋ ธ๋์๋ ๋ฑ์ ํตํด ๋ค์ํ ์ํ๋ ์ ๋ฌํ ๊ฒ์ด๋ผ ํ๋ค.
์กฐ์ง์ ํํ์กฐ์ง์ ํํ๋ ์ง๋ 10์ 17์ผ ํํ ์ฌ๋ฌด์ค์์ ์์ ์์ํ๋ฅผ ์ด์
๋ค. ์ด๋ ์์ํ์์๋, ์ง๋๋ฌ ๋ทฐํฐ์ธ๋ค์ ๋๋ผ๊ฒ ๋ง๋ค์๋ ์ ๋ ์ฌ
๊ฑด์ ๋ฒ์ธ์ ์ก์๋ค๋ ์์์ ๋ฐ์ํ๋ฉฐ, ์ฌ ํ ๋์ฑ ์ ๋ํด ๋ ผ์ ํ์
๋ค. ๋ํ, ์ฐ๋ง์ ์์ ํ์ฌ ์ค๋น์ ๋ํ ๋ ผ์๋ ํ์๋ค๊ณ ํ๋ค.
์์นด๊ณ ํํ์์นด๊ณ ํํ๋ ์ง๋ 10์ 16์ผ์ ๋์ผ์ค ์์ฌ ์๋ฆฌ๋์๋น์์ 40์ฌ
๋ช ์ ํ์ ๋ฐ ์์์ด ์ฐธ์ํ ๊ฐ์ด๋ฐ ์ ๊ธฐ ๋ชจ์์ ๊ฐ์ก๋ค. ์ด๋ ์ ์ฃผ
์ ์๊ฑด์ ํ๋ฃจ๊ฐ ๋ฉ๋ค๊ณ ์ค๋ฅด๋ ํค์ด์ ๊ฐ๊ฒฉ์ ๋ํ ๋์ฑ ๋ง๋ จ์ด์
๋๋ฐ, ํ์๋ค์ ์ด์ ๋ํ ๋์ฑ ๋ง๋ จ์ด ์๊ธํ๊ธด ํ๋ ๋พฐ์กฑํ ๋ฐฉ๋ฒ์
์ฐพ์ง ๋ชปํ์ฌ ์ํ๊น์์ ํ ๋กํ์๋ค๊ณ ํ๋ค.
๋ด์ค๊ฑฐ๋ฆฌ
IndustryNews
118 OTC Beauty Magazine November 2011
U.S. Black Hair care Market GrowSAccording to studies by the Mintel Group Ltd., the FDMx Black hair care market (this includes food, drug, mass merchandisers, excluding Wal-mart) is on the rise. It โwas not immune to the recession,โ but the โmarket appears to be on the road to recoveryโ and was expected to have a long-term gain in 2011. This was in large part a result of the growth of do-it-yourself hair care, especially the natural hair movement. Despite shoppersโ tendencies to cut back on trips to the salon and other extra expenditures as a result of the economy, studies show that few have changed how they shop. Hair styling products accounted for โ38% of FDMx Black hair care sales in 2011โ and conditioning products fueled this growth. It was also noted that two-thirds of African American women shop at beauty supply stores. These facts alone are encouraging to any store owner. โBeauty supply stores have the advantage of a
large assortment of brands and products, most of which are not available at FDMx channels.โ Use this fact for your benefit. Emphasize your assortment of products and keep them wide. African American women reported that they tend to use a mix of products, both those made especially for them and those made for anyone. Ultimately they want products that work for them. Among the manufacturers within the industry, there are definitely a few heavy hitters who account for a majority of the market business. Despite this fact, do not count out the up and coming companies. Gaining a strong following through the internet and new social media advances, the underdog companies are blazing the trails into the industry. As a note: an important factor to keep in mind is that this study excludes wigs, hairpieces, extensions, weaves and hairstyling appliances as well as products marketed specifically towards other ethnic consumers. However, the array of other products carried in stores was covered, making it applicable to you.
FantaSia indUStrieS welcoMeS larry roSeSIndustry veteran Larry Roses has
joined Fantasia Industries. In his new role, Larry will support Fantasiaโs sales and marketing efforts for the Paramus N.J. based manufacturer. Larry has extensive experience in sales and marketing in the beauty
industry. Most recently Larry was general manager for the Italian manufacturer ALFAPARF Milano where he spearheaded their drive toward 100 percent distribution in the United States and Canada. Previously, Larry held management positions at Pureology and Procter and Gambleโs Wella Professionals Division where he was instrumental in the growth of such brands as Sebastian, Graham Webb and Wella. Learn more about Fantasia Industries at www.fantasiahaircare.com.
Ulvia valentin, naMed Black opal SaleS adMiniStratorIn an email to colleagues, John Jones, national sales manager for Black Opal announced changes in the infrastructure of the company. โI am sorry to announce that Lidia Gyorgy will be leaving black Opal to re-locate,โ Jones declared. โI am
sure you all join me in wishing Lidia and her family the very best in the future. We thank her for her hard work and wish her God speed.โ He also proudly announced the appointment of Ms. Ulvia Valentin as the new sales administrator. Having been with the company for some time, Valentin reportedly earned her new expanded responsibilities.Learn more about Black Opal at www.blackopalbeauty.com.
November 2011 OTC Beauty Magazine 119
SaFe coSMeticS alliance annoUncedA diverse coalition representing the entire spectrum of the nationโs cosmetic and personal care industryโfrom nail salon workers to small business owners and direct sellers to global corporationsโhave come together to champion modernizing the industryโs U.S. product safety laws, according to officials from the newly-formed Safe Cosmetics Alliance. โThose of us in the personal care products and beauty services industry have an impeccable safety record,โ said Pam Busiek, president and CEO for the Independent Cosmetic Manufacturers & Distributors (ICMAD), a member of the new Alliance. โGiven all the advances in science and technology, it is essential that our laws keep pace.โ The coalition supports science-based federal legislation designed to strengthen U.S. Food & Drug Administration (FDA) oversight of the industry, increase transparency and enhance existing consumer safeguards. The industry has been in discussions with members of Congress to encourage introduction of such a bill. โWe need to modernize our laws precisely because the beauty and personal care industry is one of
the most important sectors of the economy,โ said Steve Sleeper, executive director for the Professional Beauty Association. โIt is only prudent that we stay ahead of the curve when it comes to keeping consumers and workers safe.โ The Alliance, which represents nearly every aspect of the nationโs beauty and personal care industry, is supporting legislation that would require personal care products manufacturers to register with the FDA and file with the agency reports detailing the ingredients used in their products. They would also be required to report any unexpected reactions a consumer has with a product and create a process at the FDA for any stakeholder to seek a safety review of any ingredient used in a product. The Safe Cosmetics Alliance is comprised of leading beauty and personal care product and services industry trade organizations representing manufacturers, suppliers, distributors, retail owners, salon/spa owners and licensed beauty professionals that support science-based legislative and regulatory policies to enhance consumer and product safety standards. To learn more about the Alliance, visit their new website, www.SafeCosmeticsAlliance.org.
Article courtesy of Rational 360 communications firm.
dr. MiracleโS evolved Beyond Hair repairFlaunting a new look, new fragrance and new products, Dr. Miracleโs announced big news. This leader in the ethnic hair care industry evolved beyond hair repair positioning and drove the brand forward with a comprehensive re-launch. September 2011 marked the introduction of the brandโs multi-tiered innovation initiatives, kicking off with updates to product formulas, packaging and advertising. โFirst and foremost, weโve increased our understanding of our consumer, learning more about why she likes our brand and why she uses our products,โ explained Randy Zeno, Dr. Miracleโs CEO. โThe answer: Our products have helped her repair her hair. So she
knows first-hand that our products work. Our new direction will build on these findings to show her that in addition to helping her get healthy hair, Dr. Miracleโs can help her keep it healthy and beautiful.โ The packaging redesign reflects the companyโs efforts to increase consumer shopability. Recent studies
show that consumers have trouble determining the optimum products to address their treatment and maintenance needs. One interesting design element is that the packaging clearly highlights product benefits, attributes and key ingredients. These products have also been reformulated to include vitamins and natural ingredients
that are known to condition, nourish and strengthen hair. A new advertising campaign and mobile application was also put in the works. Learn more about these exciting advancements at www.DrMiracles.com.
IndustryNews
120 OTC Beauty Magazine November 2011
Beginning January 1 through June 30, 2011 and between
July 1 to December 30, the two customers who purchase the
highest volume of Belson Products (based on the total dollar
amount) over all Jinny locations (Chicago, Atlanta, Dallas,
Miami and Los Angeles) will receive a 2-year, 15,000
mile per year lease on a brand new 3-series BMW.
Winners will be selected on July 4 and December 31, 2011.
The purchase of Belson Products must be through the following Jinny locations:
Jinny Corp. 770-734-9222
JBS Beauty Club 678-805-3297
Jinny Corp. 847-600-3030
JBS Beauty Club 847-600-3010
Jinny Corp. 214-261-3025
JBS Beauty Club 214-261-3040
Jinny Corp. 786-248-3200
JBS Beauty Club 786-248-3215
Jinny Corp. 323-973-7007
JBS Beauty Club 323-973-7017
ATLANTA CHICAGO DALLAS MIAMI LOS ANGELES
ExCL
uSIvELy THrOuGH
Two BMwsis giving away
Jinny UniTedexclUsively ThroUgh
Ad_belson.indd 2 12/1/2010 3:38:42 PM
FaroUk SHaMi JUdGed 60tH annUal MiSS UniverSe paGeantFresh from escorting Miss Universe 2010 Ximena Navarrete to opening ceremonies at Beauty Fair in Sao Paulo, Brazil and attending the ribbon cutting with business partner John McCall and distributors Ikesaki Cosmรฉticos, Farouk Shami, founder and
chairman of Farouk Systems judged the live televised 60th Annual Miss Universe Pageant in Sao Paulo. Farouk joined the distinguished televised judging panel that included TV and movie personalities, Miss Universe 2003 Amelia Vega, model Isabelli Fontana and more. โSao Paulo and Brazil has been a wonderful host,โ said Farouk. โItโs been a blockbuster weekend for Farouk Systems launching first at Beauty Fair and now being at the Miss Universe Pageant.โ Learn more about Farouk Systems, Inc. at www.farouk.com.
SHerry ratay took center StaGe
Hair color expert Sherry Ratay took to the stage at one of the countryโs largest beauty industry conventions, the Premiere Beauty Classic in Columbus, Ohio. She is also planning on taking on the spotlight at the Image Expo in Houston, Texas, which also takes on that recognition. โIโm thrilled and honored to be a part of these amazing events,โ
explained Ratay. โIt is my passion within that keeps me on the edge of what is new with hair color, and I am looking forward to sharing with other colorists what I truly love to do!โ The Premiere Beauty Classic 2011 was held in late October at the Greater Columbus Convention Center. Next on her hair color collection-presentation agenda is the 2012 IMAGE Expo on July 15 and 16 of next year at the Reliant Center in Houston. Ratay is an internationally-acclaimed, award-winning color expert and salon owner. To learn more about Salon Ratay, visit www.salonratay.com. Information regarding the Image Expo can be found at www.imageexpo.com or by calling 877-219-3976.
November 2011 OTC Beauty Magazine 113
Beginning January 1 through June 30, 2011 and between
July 1 to December 30, the two customers who purchase the
highest volume of Belson Products (based on the total dollar
amount) over all Jinny locations (Chicago, Atlanta, Dallas,
Miami and Los Angeles) will receive a 2-year, 15,000
mile per year lease on a brand new 3-series BMW.
Winners will be selected on July 4 and December 31, 2011.
The purchase of Belson Products must be through the following Jinny locations:
Jinny Corp. 770-734-9222
JBS Beauty Club 678-805-3297
Jinny Corp. 847-600-3030
JBS Beauty Club 847-600-3010
Jinny Corp. 214-261-3025
JBS Beauty Club 214-261-3040
Jinny Corp. 786-248-3200
JBS Beauty Club 786-248-3215
Jinny Corp. 323-973-7007
JBS Beauty Club 323-973-7017
ATLANTA CHICAGO DALLAS MIAMI LOS ANGELES
ExCL
uSIvELy THrOuGH
Two BMwsis giving away
Jinny UniTedexclUsively ThroUgh
Ad_belson.indd 2 12/1/2010 3:38:42 PM
โข Straightenes & Curling hairโข Compresses and corrects the hairโข Leaves hair light and shinyโข Protects hair and helps keep the hair color
Dream World Inc. โข Toll Free: 800-535-6110 โข Tel: 847-600-3030 โข Fax: 847-600-3035
428 F
Golden Ceramic Coating PlateStraightener & Curling Iron
7/8โBARREL
SIZE
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November 2011 OTC Beauty Magazine 113
โข Straightenes & Curling hairโข Compresses and corrects the hairโข Leaves hair light and shinyโข Protects hair and helps keep the hair color
Dream World Inc. โข Toll Free: 800-535-6110 โข Tel: 847-600-3030 โข Fax: 847-600-3035
428 F
Golden Ceramic Coating PlateStraightener & Curling Iron
7/8โBARREL
SIZE
How Amazing This Works!
5-7Premiere Encounters/Marshall Salon ServicesLake Geneva, WI
www.marshallsalonservices.com
6-7San Juan Beauty ShowSan Juan, Puerto Rico
www.sanjuanbeautyshow.net
7-9International Spa Association Conference & ExpoLas Vegas, NV
www.experienceispa.com
9-11Cosmoprof AsiaHong Kong, China
www.cosmoprof-asia.com
124 OTC Beauty Magazine November 2011
ShowCalendar Ad Index
Alleghany Pharmacal 83800-645-6190www.alleghanypharmacal.com
American International 105www.aiibeauty.com
Ampro 53, 122800-727-0096www.amprogel.com
Andis Co. 43, 82 800-558-9441www.andis.com
ApHogee 56800-851-1555www.aphogee.com
BBS/DoMe Hair 31, 33770-452-8262www.domehair.com
Belson 55800-327-8384www.belsonproducts.com
Bonfi Naturals/Wet-n-Wavy 68, 75www.wetnwavy.com
Conair 50, 51800-726-6247www.conair.com
Dr. Miracleโs 81www.drmiracles.com
Dream World 44, 45, 123800-504-0588
Ecoco, Inc. 93, Poster800-HRSTYL1www.ecocoinc.com
Embelleze USA 11305-742-2233www.embellezeusa.com
Every Strand 91305-513-0133www.escosmetics.com
Fantasia Ind. 19800-426-3030www.fantasiahaircare.com
Fisk Industries 25845-398-3340www.dandrsolutions.com
Genieco/Gonesh 80312-421-2383 www.gonesh.com
Helen of Troy IBC800-487-7273www.hotus.com
House of Cheatham 101800-688-1878www.houseofcheatham.com
Hoyu/Bigen 64800-848-4980www.bigen-usa.com
Imperial Dax 7, 59866-329-9297www.imperialdax.com
JBS Beauty Club 34, 82800-361-0786
JBS Hair 2, 3, 69, 117800-936-8733www.jbshair.com
JF Labs/AFAM 57, 63, 99800-262-2326www.jflabs.com
J. Strickland 85www.jstrickland.net
Jinny Corp. 12, 13www.jinny.com
Johnson Products 5www.johnsonproducts.com
Klipper Towel 42229-815-9772
Liquid Gold Bonding/Lloneau Products 71310-323-7100www.liquidgoldbonding.com
Max Trading 20, 21888-629-5223www.maxsandals.com
Morning Glory Products, Inc. 351-866-596-2902www.morninggloryproducts.com
Motions Cover, 107800-333-0005www.motionshair.com
Natureโs Protein/Doo Gro 17877-436-6476www.doogro.com
Oster Prof. Products 8, 9800-830-3678www.osterpro.com
Professional Products Unlimited 15800-770-7410www.professionalproductsllc.com
Queen Helene 62516-538-4600www.queenhelene.com
RA Cosmetics 82, 111404-755-1005www.racosmetics.com
Royal & Langnickel 79800-247-2211www.royalbrush.com
SMSi-Urban Call Marketing, Inc. 46336-759-7477www.segmentedmarketing.com
Smooth Care 110
SoftSheen-Carson IFC, 1www.softsheen-carson.com
Spilo Worldwide 120800-347-7456www.spilo.com
Starlet International 127
Straight Arrow/Mane โn Tail 39, 65888-825-2813www.manentail.com
Strength of Nature 26, 27, 84888-825-2813www.strengthofnature.com
Western Buying Conference BCwww.westernbuyingconference.com
November
4-6ECRM-EPPS Global Health & Beauty CareOrlando, FL
www.ecrm-epps.com
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EXPIRATION DATE: November 30, 2011Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
Purchase $300 of assorted Vigorol products
Receive a $20 rebate
EXPIRATION DATE: November 30, 2011Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
Purchase $300 of assorted Super Nail products
Receive a $20 rebate
EXPIRATION DATE: November 30, 2011Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.
Purchase $300 of assorted Africaโs Best Kids products & kits
Receive a $30 rebate
Store name
Address
Jinny Invoice Number Date Signature
Phone
1. Purchase the required amount of the vendorโs products. Coupon good for one time purchase ONLY.2. Fill out the coupon supplying all necessary information.3. Return the refund coupon* along with a copy of your original Jinny Invoice** Per Manufacturerโs request.4. You will receive a credit from your Jinny Beauty Supply Accounting Department to be use on your next Jinny Invoice.5. NO RETURNS will be accepted on coupon purchases.*Original Only, No Copies will be accepted. **Copy of invoice Must Accompany refund for credit.
ATLANTA 1-800-936-8733 3587 Oakcliff Road, Doraville, GA 31340
CHICAGO 1-800-535-6110 7555 Noth Caldwell Ave., Niles, IL 60714
DALLAS 1-800-925-4669 2527 Willowbrook Rd. Ste. 200, Dallas, TX 75220
HOUSTON 1-713-343-5636 3920 Dunvale Rd. Houston, TX 77063
LOS ANGELES 1-877-644-0167 4545 Pacific Blvd. Vernon, CA 90058
MIAMI 1-800-616-3200 16241 N.W. 48th Ave., Hialeah, FL 33114
Store name
Address
Jinny Invoice Number Date Signature
Phone
1. Purchase the required amount of the vendorโs products. Coupon good for one time purchase ONLY.2. Fill out the coupon supplying all necessary information.3. Return the refund coupon* along with a copy of your original Jinny Invoice** Per Manufacturerโs request.4. You will receive a credit from your Jinny Beauty Supply Accounting Department to be use on your next Jinny Invoice.5. NO RETURNS will be accepted on coupon purchases.*Original Only, No Copies will be accepted. **Copy of invoice Must Accompany refund for credit.
Store name
Address
Jinny Invoice Number Date Signature
Phone
1. Purchase the required amount of the vendorโs products. Coupon good for one time purchase ONLY.2. Fill out the coupon supplying all necessary information.3. Return the refund coupon* along with a copy of your original Jinny Invoice** Per Manufacturerโs request.4. You will receive a credit from your Jinny Beauty Supply Accounting Department to be use on your next Jinny Invoice.5. NO RETURNS will be accepted on coupon purchases.*Original Only, No Copies will be accepted. **Copy of invoice Must Accompany refund for credit.
ATLANTA 1-800-936-8733 3587 Oakcliff Road, Doraville, GA 31340
CHICAGO 1-800-535-6110 7555 Noth Caldwell Ave., Niles, IL 60714
DALLAS 1-800-925-4669 2527 Willowbrook Rd. Ste. 200, Dallas, TX 75220
HOUSTON 1-713-343-5636 3920 Dunvale Rd. Houston, TX 77063
LOS ANGELES 1-877-644-0167 4545 Pacific Blvd. Vernon, CA 90058
MIAMI 1-800-616-3200 16241 N.W. 48th Ave., Hialeah, FL 33114
ATLANTA 1-800-936-8733 3587 Oakcliff Road, Doraville, GA 31340
CHICAGO 1-800-535-6110 7555 Noth Caldwell Ave., Niles, IL 60714
DALLAS 1-800-925-4669 2527 Willowbrook Rd. Ste. 200, Dallas, TX 75220
HOUSTON 1-713-343-5636 3920 Dunvale Rd. Houston, TX 77063
LOS ANGELES 1-877-644-0167 4545 Pacific Blvd. Vernon, CA 90058
MIAMI 1-800-616-3200 16241 N.W. 48th Ave., Hialeah, FL 33114
128 OTC Beauty Magazine November 2011
์๋ฆ๋ค์์ ์ถ๊ตฌํ๋ค ๋ณด๋ฉด ๋ชจ๋ฐ๊ฑด๊ฐ์ ์ค์์ฑ์
์ฝ๊ฒ ์์ด๋ฒ๋ฆฌ๊ฒ ๋๋ค. ๊ณผ๋ํ ์ด๊ธฐ๊ตฌ์
์ฌ์ฉ๊ณผ ์ผ์์ ๋ชจ๋ฐ์ ํด๋กญ๊ณ , ์์์
์ฃผ์ง๋ง ์ด๋ฅผ ๋ฐฉ์งํ ์ ์๋ ๋ฐฉ๋ฒ์ด ์๋ค. ๊ทธ ์ค์ ํ๋,
ํจ๊ณผ์ ์ธ ๋ฐฉ๋ฒ์ผ๋ก ๋ฅ ์ปจ๋์ ๋์ด ์์ผ๋ฉฐ Organic Root
Stimulator๋ ์ด๋ฅผ ์ ์๊ณ ์๋ค. ๊ทธ๋ค์ ์ด๊ณผ ์ผ์์ผ๋ก
์์๋์ด์๋ ๋ชจ๋ฐ์ ํ๋ณต์์ผ์ฃผ๋ ๊ฐ๋ ฅํ ํธ๋ฆฌํธ๋จผํธ์ธ
Olive Oil Hair Masque๋ฅผ ์ถ์ํ์๋ค. ์ฌ๋ฆฌ๋ธ์ ์ฝ์ฝ๋
์ค์ผ, ํ์ด๋๋ก๋ผ์ด์ฆ ์ผ๋ผํด(hydrolyzed keratin), ๊ทธ๋ฆฌ๊ณ
์ค๋ฆฌ์ฝ ํผํฉ๋ฌผ์ ํจ์ ํ ํค์ด ์ปจ๋์ ๋ ๋ง์คํฌ๋ ๋ชจ๋ฐ์
ํ๋ ฅ์ ๋ฃ์ด์ฃผ๊ณ ์ํด์ ํ์ด์ฃผ๋ฉฐ, ๋ถ๋๋ฝ๊ณ , ๋น๋๊ณ ,
๋งค๋๋ฝ๊ฒ ๋ง๋ค์ด์ค๋ค. ๋ํ, ๋ชจ๋ฐ์ ์ด๊ธฐ๊ตฌ์ ์ฌ์ฉ์ผ๋ก๋ถํฐ
๋ณดํธํด์ฃผ๋ ๋ง์ ํ์ฑํ๋ค. ๋งค์ผ ์ฌ์ฉํ๋ ์ ํ์ ์๋๋ค.
๋ณด๋ค ๋ง์ ์ ํ์ ๋ณด๋ 888-ROOT-Stim(766-8784)
์ผ๋ก ์ ํ ํ๊ฑฐ๋ www.organicrootstimulator.com ์
๋ฐฉ๋ฌธํด์ ์ป์ ์ ์๋ค.
In the quest for beauty it is easy to lose sight of what is most important โ hair health. The strains of heat styling and coloring processes
on the hair can be detrimental and damaging, but there are protective methods you can follow. One effective practice is deep conditioning and Organic Root Stimulator understands this. They are proud to introduce their Olive Oil Hair Masque, an intense treatment to restore heat and color damaged hair. Infused with olive and coconut oil, hydrolyzed keratin and a blend of silicones, this hair conditioning masque will revitalize and detangle hair, leaving it soft, shiny and smooth. It also provides a protective barrier on hair from the future use of heat tools. Not recommended for daily use. For more information, call 888-ROOT-Stim (766-8784) or visit www.organicrootstimulator.com.
ยฉ2011 Helen of Troy. All Rights Reserved. (PR3157)
Siju (left) andSina (right)Our Hot Tool Modelsare holding Hot Tools Tempest 2000 Salon Turbo Dryer (HTBW04) and Hot Tools Tourmaline IONIC Professional Dryer (1043)
Brothers Siju and Sina love to box
Featured Product Below:
Hot Toolsยฎ 1043Award Winning Stylist Preferred Dryer
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prht.ad.OTC.november.PR3157.indd 1 9/9/11 4:50 PM