AMAZON: A FUSION OF DIGITAL AND

PHYSICAL EXPERIENCES

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NOVOTEL – PARIS ROOM

TUESDAY, OCTOBER 17th, 17.30

6th NEXT GENCASE STUDY

> Prof. Strategic Management, IESE Business School Strategic Management Consultant> Former CEO, Sara Lee Bakery Europe> Former VP, PepsiCo Foods, Spain

MIQUEL LLADÓ

SPEAKER

> Amazon's greatest competitive advantage> Your assessment of Amazon's innovations overtime> How are Amazon's innovation teams?> Will Amazon get into my Sector-Industry?

Miquel LladóProf. Strategic Management, IESE Business School Strategic Management ConsultantFormer CEO, Sara Lee Bakery Europe // Former VP, PepsiCo Foods, Spain

Miquel Lladó combines his academic activity as a professor in the Department of Strategic Management at IESE Business School with his advisory-strategy consultant practice through his own firm, Peak Business Advisory, with accumulate consulting experience in sixteen different industries. He is also visiting professor at IEDC the Bled School of Management, Slovenia and at The University of Sheffield International Faculty, CITY College. He has delivered strategy sessions to 7016 executives from 71 countries.

Miquel has an extensive executive experience highlighting: CEO-Group President at Sara Lee Bakery Group (2005-2007), CEO at Bimbo Spain & Portugal (2001-2007), VP of Marketing & Sales at Bimbo Spain & Portugal (1996-2000), VP of New Business at PepsiCo/Frito-Lay Spain (1995-1996), Director of China Distribution Proj¬ect at Frito-Lay International (1995), Sales Designate at Frito-Lay USA (1994), several Marketing, Sales and Trade Marketing positions at PepsiCo/Frito-Lay Spain (1986-1993), Product Manager at Gallina Blanca Spain (1984- 1986) and Consultant at KPMG (1983).

He is an Economist by the University of Barcelona. He holds an ESADE Marketing Advanced Degree and has taken Executive Education programs at Kellogg Business School, The Wharton School, Harvard Business School and IESE Business School. He is currently a IEDC Bled School of Management PhD candidate. Elected Spain’s Best Business Executive of the Year 2000 by the AED (Spain Management Association).

AG

EN

DA 17:30 - 18:00

18:00 - 18:45

18:45 - 19:15

19:15 - 20:30

20:30 -

> Welcoming coffee

> Introduction

> Small group discussion

> Final session

> Cocktail buffet

NOVOTEL – PARIS ROOM

TUESDAY, OCTOBER 17th, 17.30

6th NEXT GENCASE STUDY

> Prof. Strategic Management, IESE Business School Strategic Management Consultant> Former CEO, Sara Lee Bakery Europe> Former VP, PepsiCo Foods, Spain

MIQUEL LLADÓ

SPEAKER