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MOVE WEEK 2012
MOVE Week 1 - 7 October
– Activities all over Europe
– New activities and existing
activities
– Organised primarily by ISCA
members and their clubs and
partners
– 23 countries , 118 events and
activities, 140000 participants
Now We Move presentation 2013
HIGHTÆIGHTS FOR for 2012
Move Week Kickoff MeetingBerlin, June 2012
The Coca Cola FoundationAgreement
Now We Movewebsite
Now We Move presentation 2013
MULTI SECTOR CHALLENGE
Now We Move Campaign
– We need cross-sector
collaboration
– A multi-sector challenge with
multi-sector benefits.
– Sport and physical activity will
work together with education,
health and prevention,
transport and urban planning,
media, government and
private sector
Now We Move presentation 2013
CAMPAIGN ELEMENTS
Now We Move presentation 2013
EUROSPORT PARTNERSHIP
Now We Move Campaign
– Agreement for 2012
– NOWWEMOVE.COM website
– TV spot on website and Eurosport TV
(September – October)
– TV production during the event for
future promotion
Now We Move presentation 2013
NOW WE MOVE WEBSITE
Now We Move Campaign
– NOWWEMOVE.COM website
– 3 languages
– 3 elements on website (Advice, Move Week and ”I did it”)
– Log in – and upload activities, pictures etc.
Now We Move presentation 2013
NOWWEMOVE.COM
Now We Move presentation 2013
COMMUNICATION
Communication activities
– NOWWEMOVE.COM
website
– Printed materials (T-shirts,
banners, posters, bracelets
etc. )
– Toolkits to download from
the website
– Press and media package
Now We Move presentation 2013
COMMUNICATIONS
Now We Move presentation 2013
MOVE WEEK 2012 STATUS
Now We Move presentation 2013
Eurosport TV program
Video produced illustrating
the vision of Move week
Presented all over Europe in
different languages
Highlights the importance of
being physical active
ISCA Move Week Video
Now We Move presentation 2013
NEXT STEP
Upcoming activities 2013 – Developing the concept for
2013 – Growing and up scaling Now
We Move– Integrating to other ISCA
projects – Agreement on funds and
corporate partners– Communication strategy
Now We Move presentation 2013
DEVELOPING AND UP SCALING NOW WE MOVE
• New partners involved• Reaching out to other sectors• Kick off meeting with members
and their network• Up scaling the
Advocacy Capacity building Awards Move week activities
Now We Move presentation 2013
INTEGRATION IN TO OTHER ISCA PROJECTS
• Active Network (SFA associations and municipalities)
• Youth training• Volunteer programmes • Move project• Good Governance projects
Now We Move presentation 2013
COMMUNICATION STRATEGY
• Website, social media etc.• Marketing materials on
European and national level• Media partnerships e.g. with
Eurosport• Media and press package for
partners• Events
Now We Move presentation 2013
Move week is good fun and a lot of hard work !
Now We Move presentation 2013