NPLC Visual Identity Reference Guide

Updated June 2015

1

W elcome to the style guide for the Nurse Practitioner-Led Clinic (NPLC) – a unique model of primary health care designed to deliver patient-centred treatment and care. It is important for this innovative program to successfully

establish and maintain its own visual identity within the broader health care family overseen by the Ministry of Health and Long-Term Care. And it is essential for the NPLC to project a consistent professional look and unified voice throughout all of its communications. This guide is set up to help its users accomplish this objective – by clearly outlining the rules, specifications and guidelines that define the overall NPLC visual identity. Consistency of usage is the key to ensure that the NPLC visual identity is always communicated in the correct visual style and manner.

The NPLC guide will provide useful information for planning, creating and executing new projects for both internal and external communications. The visual identity covers stationery, websites, reports and PowerPoint presentations. It is also designed to support bilingual communities in both official languages. This guide provides instructions for graphic designers to follow explicit rules and guidelines, and also includes the Accessibility for Ontarians with Disabilities Act (AODA) templates for internal use by clinic staff. Importantly, the visual identity also allows for individual clinics to have their own look within the NPLC family. This is achieved by a wordmark personalized for each clinic and a selection of photography for use in their communications that reflects the community they serve. It is our hope that these materials will be of value to the NPLC – as we take steps to provide a more personalized brand of community health care.

Note: For guidelines to applications not listed in the table of contents, please follow the many examples throughout this guide for style and execution.

Wordmark 2 Wordmark – step-by-step construction 3 Wordmark – clear space 4 Signature colours 5 Typography 6 Photography 8 Real-life photography 9 Ontario logo and the arc graphic 10

Stationery – letterhead 11 Stationery – business cards 12 Stationery – #10 envelope 13 AODA Word report template 14 AODA PowerPoint template 15 AODA Flyer template 16 Website 17 Tips for using Word and PowerPoint templates 18 AODA compliance and other resources 19 Where to get more information 20

2Wordmark

A key element of the visual identity is the NPLC wordmark. The wordmark is made up of a carefully designed type treatment which emphasizes each clinic’s official name, while spelling out Nurse Practitioner-Led Clinic. The wordmark’s components are a vertical line, the clinic’s name and the English and and French translation of Nurse Practitioner-Led Clinic.

The artwork for this wordmark needs to be personalized for each clinic with its name in English and French. Please contact the Communications and Marketing Division at 416 327-9666 to request the electronic file. To create artwork for your clinic, a graphic designer will need to add the name to the wordmark. (See page 3 for instructions).

English wordmark version

French version Bilingual version

3

Sudbury Nurse Practitioner-Led Clinic

Clinique dirigée par du personnel infirmier praticien de Sudbury

Penetanguishene Nurse Practitioner-Led Clinic

Clinique dirigée par du personnel infirmier praticien de Penetanguishene

Thunder Bay Nurse Practitioner-Led Clinic

Clinique dirigée par du personnel infirmier praticien de Thunder Bay

Wordmark – step-by-step construction

Myriad Pro Black Condensed Italic

Myriad Pro Semi Bold Condensed Italic

Myriad Pro Semi Bold Condensed Italic

Myriad Pro Black Condensed Italic

Samples of the bilingual wordmarks with different names

1 Purchase the font family Myriad Pro Condensed from http://www.fontshop.com/search/?q=Myriad+Pro+Condensed or http://store4.adobe.com/cfusion/store/html/index cfm?&store=OLS-US&event=displayFontPackage&code=1707

2 Please contact the Communications and Marketing Division at 416 327-9666 to request the file “Wordmark.ai” and open with Abobe Illustrator CS6.

3 Load the fonts. The file when opened should look like the sample above.

4 Type in the English clinic’s name into the text “Maximum name length” and the French name into “maximum French name.” The recommended maximum number of characters and spaces for the name in both languages is 19.

5 Outline the font.

6 Save the file using an appropriate name for the document.

4Wordmark – clear space

English wordmark version

Clear space formula In order to preserve the visual integrity of the NPLC wordmark, it is essential to allow suf-ficient space around the graphic so that it never appears crowded. The clear space is determined by using the width of the word Nurse. This simple formula can be used regardless of size. This measurement also defines the spaces between the rule and the English and French text.

Bilingual version

Rule width The width of the rule is equal to the diameter of the dot on the lowercase i within the word Practitio-ner. This formula can be used regardless of size.

XX

X

X X

X

X

XX

X

X X X

X

5Signature colours

Pantone PMS: 369

4-colour Process

C: 59 M: 0 Y: 100 K: 7

RGB R: 88 G: 166 B: 24

Web HTML: 58A618

Pantone PMS: 5275

4-colour Process

C: 73 M: 62 Y: 8 K: 26

RGB R: 71 G: 82 B: 133

Web HTML: 475285

IMPORTANT NOTE The CMYK, RGB and HTML values may be different than those for PMS 369 and 5275 in Pantone colour guides or those in graphic design software.

Two colours have been chosen for the NPLC visual identity. The lively green is positive and uplifting, while the deep violet reflects the professionalism of the clinic’s staff. These colours are part of the ministry colour palette where they are named “Winter Violet” and “Killarney Moss.” In this document, they are referred to as the NPLC signature colours. Consistent use of this colour will help build a family resem-blance for all NPLC communications. The PMS, CMYK, RGB and HTML values have been individually selected to ensure maximum consistency across different media and applications. Only use the values below when developing communications for the NPLC.

Colour values NPLC signature colours can be shown at different screen values (less than 100%). A colour has to be used at 100% before subse-quent values of the same colour can be used in the application. While not officially included, black is a colour that is always available for use.

Winter Violet

Killarney Moss

6Typography

AzITC Century Light ITC Century Light Italic ITC Century Book ITC Century Italic ITC Century Bold ITC Century Bold Italic

ITC Century Typeface (PostScript)

AzMyriad Pro Condensed Light Myriad Pro Condensed Light Italic Myriad Pro Condensed Reg. Myriad Pro Condensed Reg. Italic Myriad Pro Condensed Semi-Bold Myriad Pro Condensed Semi-Bold Italic Myriad Pro Condensed Bold Myriad Pro Condensed Bold Italic Myriad Pro Condensed Black Myriad Pro Condensed Black Italic

Myriad Pro Condensed Typeface (OpenType)

Typography plays an important role in the NPLC visual identity. The two typefaces that should be used for NPLC externally designed communications are ITC Century and Myriad Pro Condensed. ITC Century, a serif typeface, has a modern look with timeless appeal, and Myriad Pro Condensed, a contempo-rary sans serif, projects a sense of warmth, spirit and personality. Myriad Pro Condensed complements ITC Century particularly well and should provide a useful contrast for use in subheads and captions, among other applications.

Complete typefaces Both ITC Century and Myriad Pro Condensed have a complete range of weights from light to bold or black. Note: The ITC Century font family includes a particularly heavy weight, Ultra, in addition to those shown. Do not use the Ultra weight, as it is too bold for most applications.

Purchasing the typefaces ITC Century is available from Adobe at: http://store4.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=141

Myriad Pro Condensed is available from Adobe at: http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1707

Fonts for internally produced communications When ITC Century and Myriad Pro Condensed are not available, you can substitute Times Roman and Arial Narrow for internally produced communications only.

Times Roman Regular Times Roman Italic Times Roman Bold Times Roman Bold Italic Times Roman

Arial Narrow Regular Arial Narrow Italic Arial Narrow Bold Arial Narrow Bold Italic Arial Narrow

Report cover

PowerPoint interior slide

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

7Typography cont’d

Arial Narrow Bold

Arial Narrow Bold Times Roman

8Photography

Photography and not illustration has been chosen to capture the humanity and multicultural diversity of the people and communities served. The imagery must reflect one or more of the following themes: patient focused, modern, professional, and compassionate.

Illustration is not to be used except for diagrammatic purposes.

To assist NPLCs with their communications, a library of royalty-free images are available, some of which are shown here. Please contact the Communications and Marketing Division at 416 327-9666 to request the images.

9Real-life photography

To reflect the individual communities and the population each NPLC is serving, it is acceptable to use real-life photography. This is an opportunity for each NPLC to be unique while still remaining part of the group of clinics. To ensure that the imagery works harmoniously with the other elements of the visual identity, change the imagery to a duotone which combines black with the NPLC signature colour – winter violet. Avoid using real-life photography in full colour.

Report cover

Website header

Main title that can be as long as two linesSubtitle that can be one or two lines

Black

Winter violet

Duotone imagery

Main title that can be as long as two linesSubtitle that can be one or two lines

Duotone imagery

Ontario logo and the arc graphic

The Ontario logo consists of the stylized trillium symbol with the “Ontario” wordmark. The letterforms have been custom designed and cannot be reproduced by typesetting. Use of this logo is permitted only with written permission from the Communications and Information Branch. It is important that the arc graphic be used consistently. For this reason, it is available as a digital file. To request the artwork for the Ontario logo and the arc graphic, please contact the Communications and Marketing Division at 416 327-9666. Do not try to recreate the artwork yourself. Certain applications require the use of the Ontario logo and the arc graphic. These applications include reports, PowerPoint presentations and flyers.

Clear space formula The position and scale of the wordmark, arc graphic and the Ontario logo needs to be consistent regardless of the size or format. Below are guidelines and a formula for measuring the position and size of these elements. The formula is based on the stroke of the lowercase “i”, minus the dot, in the word Ontario. This formula can be used regardless of scale. The measurement below and to the right of Ontario logo are minimum distances.

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

10

The arc graphic and Ontario logo.

2x

2x

2x

2x

Stationery – letterhead

The samples shown on this page demonstrate how the visual identity is applied correctly to NPLC bilingual letterhead. Please follow the positioning and dimensions of the wordmark and clear space requirements. Use only the personalized version of the wordmark for your clinic and the correct signature colours. For subsequent pages, omit the addresses from the design.

Letterhead second page

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

Jane SmithPresident of the Board of DirectorsPrésident du conseil d'administrationjsmith@nplc.com

Jane SmithPrésident du conseil d'administrationjsmith@nplc.com

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1

January 22, 2010

Dear Leslie,

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

Jane SmithPresident of the Board of Directorsjsmith@nplc.com

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

Jane SmithPresident of the Board of DirectorsPrésident du conseil d'administrationjsmith@nplc.com

Jane SmithPrésident du conseil d'administrationjsmith@nplc.com

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1

January 22, 2010

Dear Leslie,

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

Jane SmithPresident of the Board of Directorsjsmith@nplc.com

11

X

XX

XX

X X X

1" 8.5"

11"

1"

2"

2"

1 1/4"

Myriad Pro Condensed Italic 8.5/10pt., 50 tracking

Stationery – business cards

Bilingual version French version

English version

The samples demonstrate how the visual identity is applied correctly to NPLC bilingual, English and French business cards. Please follow the positioning and dimensions of the wordmark and clear space requirements. Use the clinic’s personalized wordmark and the correct signature colours.

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

Jane SmithPresident of the Board of DirectorsPrésident du conseil d'administrationjsmith@nplc.com

Jane SmithPrésident du conseil d'administrationjsmith@nplc.com

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1

January 22, 2010

Dear Leslie,

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

Jane SmithPresident of the Board of Directorsjsmith@nplc.com

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

Jane SmithPresident of the Board of DirectorsPrésident du conseil d'administrationjsmith@nplc.com

Jane SmithPrésident du conseil d'administrationjsmith@nplc.com

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1

January 22, 2010

Dear Leslie,

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

Jane SmithPresident of the Board of Directorsjsmith@nplc.com

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

Jane SmithPresident of the Board of DirectorsPrésident du conseil d'administrationjsmith@nplc.com

Jane SmithPrésident du conseil d'administrationjsmith@nplc.com

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1

January 22, 2010

Dear Leslie,

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

Jane SmithPresident of the Board of Directorsjsmith@nplc.com

12X

XX

XX X X

1.0625”

0.9375"

3.25"

2"

0.8125"1.437"

Myriad Pro Condensed Italic 7.5/8pt., 50 tracking

Myriad Pro Condensed Bold Italic 7.5/8pt., 50 tracking

Stationery – #10 envelope

The sample demonstrates how the visual identity is applied correctly to a NPLC bilingual #10 envelope. Please follow the positioning and dimensions of the wordmark and clear space requirements. Use the clinic’s personalized wordmark and the correct signature colours.

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

Jane SmithPresident of the Board of DirectorsPrésident du conseil d'administrationjsmith@nplc.com

Jane SmithPrésident du conseil d'administrationjsmith@nplc.com

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1Téléphone : 123 456-7890Sans frais : 1 866 123-4567Télécopieur : 123 456-7890

123 Main Street, Suite 201Any City, ON A1A 1A1

123, rue Principale, bureau 201Ville, (Ontario) A1A 1A1

January 22, 2010

Dear Leslie,

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

Os dolecte sequis exceruptatio esequas doluptature nos cust, sum ute commolu ptisquam quatium quiant autet idis iur rescima ximporis mo essinvel iliquiam est utem con earcias dellati andem. Itatiae nusam im qui dolut et offic tem soluptatquia que volorat.Ectempo rerrum fuga. Susanditiur rendusa eriberspe cumet, nullabo ressit fugia sentia consequi demquas que es aut ab invelitae sin erumquo odicide estibus quaepelit, ut re vendernatem. Nam adicimo luptatu represti blacest inveli-busdae is explam excerio nseque odit fuga. Et quamet volorrore nis et doluptiunt.

Upti omnimilla numque necus ex es dolorpo rporror ab ium vid es rem fugitisqui od mil iderrum qui dolenda ndamusa nduntur, quamenis as eatiur, sandae preperuptis eos veni consect empore que nem hitat.

Porero dolutatenti nus erehendant aliqui alit illatem acepres eriora vident ut modit omnihit anis sim volorrovite perferum harchit, cusae sita illaut quae nonse autatquias es doluptatiis re volupitat quas sitiatur si idest arit laborrum nobis nonsequi optatem ut quas de nis eumque verchit arum harchil liamet, nossusa am acepernam iumqui quat es aute por rem sitempe diasit, ipietur? Nam, ut ex eum quibus et maionsequaes voluptat.

Ab idicide lendaest, officii scimiliqui non nonsequia volende everorit apita di aliquid quodit, odio. Itamet doluptat untionserum sequia vid ut quo moluptis ad eres asped evellaut eum quiatur? Qui dit quas qui debit aliquis ium nusam fugit adistium ut dem explatur sitenis ex ellandi ssinti nimo omnimen ducias sapelli quatem quisi doluptatem eos eiumqua spienis sitiorectur archil entemolup-tam santias plis utem ut que aut ut exercit, a saped quist, quist lit eicae vollaciaerro te mosse alis aut est, utatus, sam aliqui cuptatquasit optatquatur ad ut di re sedit que volum aute excerer naturepre nulparum vereicab isit ut qui de doluptis estis as expersp iendipic tem fuga.

Qui ipidest qui blaccusae earitatus, quae perupti core prori velenissit, offictore volupti atemque et et que moluptat harum quiasim inumque serepel entium corum fuga.

Sincerely,

Sender’s nameSender’s Title

123 Main Street, Suite 201Any City, ON A1A 1A1Tel: 123 456-7890Toll Free: 1 866 123-4567Fax: 123 456-7890

Jane SmithPresident of the Board of Directorsjsmith@nplc.com

13

XX

X

X X X

9.25"

4.125"1.125"

Myriad Pro Condensed Italic 8.5/10pt., 50 tracking

1.25"

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Word report template

The report template comes custom designed with the NPLC wordmark, signature colours, arc graphic and Ontario logo for consistency in messaging. Each clinic will need to personalize the template for its location by adding the name in English and French. To publish an English only report, the French part of the wordmark can be removed. The template includes a cover and typical page. This template is available upon request: please contact the Communications and Marketing Division at 416 327-9666. (See page 18 for tips on using the report template for Word).

English Text-only version

Bilingual version with photo

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

14

XX

X

X X X

8.5"

11"

PowerPoint template

PowerPoint presentations are used for internal and external purposes, for projected and hard copy presentations. The PowerPoint template comes custom designed with the NPLC wordmark, signature colours, arc graphic and Ontario logo for consistency in messaging. Each clinic will need to personalize the template for its location by adding the name in English and French. To publish an English only PowerPoint presentation, the French part of the wordmark can be removed. There is a title slide and an interior slide in each template. To economize, avoid printing the presen-tations in colour when used for an internal audience. See page 18 for tips on using this template for PowerPoint.

PowerPoint interior slide

PowerPoint title slide

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

15

When creating a PowerPoint presentation, keep the page design as simple and uncluttered as possible, leaving wide margins around the text. Do not overlap text or images on the arc graphic at the bottom.

The public receives an ever-increasing amount of information; to capture and retain your readers’ attention, keep titles and subtitles concise and to the point. While this template comes with predeter-mined sizes for titles, subtitles, headlines and text, you can adjust the sizing for your individual presentation.

XX

XX

XX X X

8.5"

11"

16Flyer template

The flyer template comes custom designed with the NPLC wordmark, signature colours, arc graphic and Ontario logo for consistency in messaging. Each clinic will need to personalize the template for their location by adding the name in English and French. To produce an English only flyer, the French part of the wordmark can be removed. This template is available upon request: please contact the Communications and Marketing Division at 416 327-9666. Flyer title goes here

Introductory Paragraph can go here, perhaps a description of the speaker orevent, topics that will be covered, etc., etc., etc.

Introductory Paragraph can go here, perhaps a description of the speaker orevent, topics that will be covered, etc., etc., etc.

8.5"

11"

Website

The samples demonstrate how the visual identity is applied correctly to a typical NPLC home page. This home page includes the NPLC wordmark, arc graphic, signature colours and Ontario logo. There should be an English and a French version.

English version

French version

17X

XX

X X X X

X

950px

143px Header uses the NPLC English wordmark, signature colours and photography.

Footer uses the arc graphic and Ontario logo.

Tips for using Word and PowerPoint templates

.dot versus .doc The files are template files (*.dot) rather than regular Word documents (*.doc). When you double-click on any of the files, a new document will open (leaving the origi-nal untouched).

Pasting without format Simple copying and pasting of formatted text from a docu-ment into your template can lead to formatting problems. To avoid these problems, rather than Paste, select Edit, Paste Special and then select Unformatted Text from the window. This will import the text only. Now apply the appropriate style sheet provided with the template.

Deleting or adding images to the report The images in the report are stored in the header and footer area.

Adding your name in Word template To insert the name of your clinic into the template, open the file and select “view, header and footer” or double- click on the area of the wordmark on the cover page. Change the text and select “view, header and footer” again to return to the layout.

Adding your name in PowerPoint template To insert the name of your clinic into the template, open the file and select “view, master, slide master.” Change the text and select “view, normal” to return to the layout.

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

Subtitle that can be one or two lines

· Brand essence and visual identity informed by needs and perceptions of both health care providers and the public

· Program has one brand, and will have one web presence

· Providers will be informed in advance of public on the program and prepared to answer questions

· Providers are also “the public”

Main title that can be as long as two linesSubtitle that can be one or two lines

Main title that can be as long as two linesSubtitle that can be one or two lines

18

PowerPoint templates will need to have the clinic’s name added to the file

Word templates will need to have the clinic’s name added to the file

19AODA compliance and other resources

All websites internal and external, including downloadable documents such as PDFs, must be compliant with the AODA as well as with Ontario Regulation 191/11, Integrated Accessibility Standards. AODA compliant templates are provided for use but it is only the first step to ensure a document comply with AODA standards. Below are a list of resources to assist in understanding AODA compliance.

Reference Resources: Accessibility for Ontarians with Disabilities Act, 2005 (AODA) www.e-laws.gov.on.ca/html/source/regs/english/2011/elaws_src_regs_r11191_e.htm

Ontario Regulation 191/11, Integrated Accessibility Standards http://www.search.e-laws.gov.on.ca/en/isysquery/f1be8684-d675-4433-bbc3-e753faf67188/4/doc/?search=browseStatutes&context=#hit1

W3C Website Accessibility http://www.w3.org/WAI/intro/accessibility.php

Educational Resources: W3C 2.0 Standards (Level AA) http://www.w3.org/WAI/WCAG20/quickref/Overview.php

Accessible Digital Office Document (ADOD) Project Authoring Techniques for Accessible Office Documents (Word 2003 and 2007, Excel, PowerPoint) http://adod.idrc.ocad.ca/

Microsoft - Creating accessible Word documents http://office.microsoft.com/en-ca/word-help/creating-accessible-word-documents-HA101999993.aspx

WebAIM - Converting Documents to PDF http://webaim.org/techniques/acrobat/converting

Adobe InDesign CS6 accessibility http://www.adobe.com/accessibility/products/indesign.html

20Where to get more information

Please refer any questions related to the visual identity

standards and this guide to:

Richard Mutton, Senior Communications Advisor, Marketing Communications Communications and Marketing Division, Ministry of Health and Long-Term Care e-mail: Richard.Mutton@ontario.ca Telephone: (416) 327-9666

For information on NPLCs in general, please visit the ministry’s web site at http://www.health.gov.on.ca/en/com-mon/system/services/npc/. For any inquiries related to the operation of your particular NPLC, please contact your assigned representative at the Primary Health Care Branch of the ministry.