iPhone 5 320 x 340 px

iPhone 6 and 7 375 x 340 px

iPhone 6+ and 7+ 414 x 340 px

NPR App

The NPR App is NPR’s flagship iOS app, with a focus on reading and easy access to live station streams High-impact visual sponsorship placements are built directly into the flow of the NPR App home screen 2.3 million monthly users across iOS and Android. 1.3 million monthly users on iOS. Average session duration is 8.5 minutes (Source: Google Analytics, 3-month average, January – March

2017) Features can include, but aren’t limited to:• Click-to-play video or audio

• Image galleries

• Interactive timelines

• Brand Soundscapes custom audio

The NPR App placement is fully responsive across iOS mobile devices. To see a demo of how the NPR App placement resiz-es across iOS mobile devices, check out this demo.

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300x250Leverage your existing brand assets with the 300x250 for the NPR App.

Metrics• Impressions

• Taps and TTR

1. 300x250px image

2. Impression and click tag or tracker

Assets

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DisplayShowcase your branding imagery with a clear call to action.

Display image

Brand color top bar

Metrics• Impressions

• Taps and TTR

1. Branding image of at least 414x340px, with all necessary imagery/information falling within 320x340px

2. Sponsor Logo: Large JPG w/ white background or PNG w/ transparent background

3. Font file package

4. Call-to-Action language containing a maximum of 12 characters. Examples: “Learn More” or “Subscribe”

5. Desired color hex code

6. Impression and click tag or tracker

Logo & Call-to-Action

Assets

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VideoTell your brand’s story with embedded video.

Display image

Brand color top bar

Metrics• Impressions

• Taps and TTR

• Video starts

• Video start rate

• Video completion rate

1. HD video from 1-5 minutes in length YouTube link, .mp4 files, or .mov files are accepted

2. Branding image of at least 414x340px, with all necessary imagery/information falling within 320x340px

3. Sponsor Logo: Large JPG w/ white background or PNG w/ transparent background

4. Font file package

5. Call-to-Action language containing a maximum of 12 characters. Examples: “Learn More“ or “Subscribe“

6. Desired color hex code

7. Impression and click tag or tracker

HD video

Logo & Call-to-Action

Assets

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Brand SoundscapesTell your brand’s story with custom audio, produced for you by National Public Media.

Display image

Brand color top bar

Soundscape title

Metrics• Impressions

• Taps and TTR

• Audio starts

• Audio start rate

• Audio completion rate

1. Custom audio concept, to be produced by National Public Media (ask your account representative for details)

2. Branding image of at least 414x340px, with all necessary imagery/information falling within 320x340px

3. Sponsor Logo: Large JPG w/ white background or PNG w/ transparent background

4. Font file package

5. Call-to-Action language containing a maximum of 12 characters. Examples: “Learn More“ or “Subscribe“

6. Desired color hex code

7. Impression and click tag or tracker

Assets

Audio toggle button

Logo & Call-to-Action5

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GalleryShowcase your brand’s versatility with 4 images.

Gallery progress indicator

Brand color top bar

Metrics• Impressions

• Taps and TTR (can be broken out by gallery image)

1. Up to 4 branding images of at least 414x340px, with all necessary imagery/information falling within 320x340px

2. Sponsor Logo: Large JPG w/ white background or PNG w/ transparent background

3. Font file package

4. Call-to-Action language containing a maximum of 12 characters. Examples: “Learn More“ or “Subscribe“

5. Desired color hex code

6. Impression and click tag or tracker

7. Click tags for each of the gallery images

Gallery Image(each image in the gallery supports a unique tap through url)

Logo & Call-to-Action

Assets

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4

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4

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CustomShowcase your brand’s story through videos, interactive timelines or a variety of interactive features supported by iOS.

Custom content

Brand color top bar

Metrics• Impressions

• Taps and TTR

• Interaction metrics as determined by the content

1. The NPR App Custom sponsorship format is produced in collaboration with NPM. Assets to be determined by the format / content determined by the sponsor. 2. Branding image of at least 414x340px, with all necessary imagery/information falling within 320x340px

3. Sponsor Logo: Large JPG w/ white background or PNG w/ transparent background

4. Font file package

5. Call-to-Action language containing a maximum of 12 characters. Examples: “Learn More“ or “Subscribe“ 6. Desired color hex code

7. Impression and click tag or tracker

Logo & Call-to-Action

Assets

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414 pixels width - iPhone 6+ & 7+

375 pixels width - iPhone 6 & 7

320 pixels width - iPhone 5

Image SafeZones

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Examples

Gallery

Custom

Display Video Brand Soundscapes

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