CONFIDENTIAL November 24, 2014 1

National Retail Convention and

Retailer Engagement Day

JAN- FEB 2015

CONFIDENTIAL

THE COMMITTEE

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Steering Committee: GM,DM,OM,Fleet

Manager

Project Leader: Prima

Event Coordinator: Dody Nugraha

Apik

Chrisna

Yuda

Dinda

Moudy

Merchandise Coordinator:

Ela Garini

Travel&Accomodation Coordinator: Mbak J Mbak Flo

CONFIDENTIAL November 24, 2014 3

Voice of Retail Team

CONFIDENTIAL

Voice of Retail Team... What Kind of NRC Do You Want? Outbound events and Motivational session from experienced speaker

would love to hear from someone who has gone through similar good to great journey. would love to learn fro the person especially on the day to day challenges and what he/she did to overcome these challenges, and key lessons learned in hindsight.

Motivator, Fun outside/inside activity, komunikatif

- Duration will be 3 nights 4 days - the first 2 night and 2 days we spent for working meeting from morning up to night - the rest 1 night and 2 days for City Tour, travel together for cultural events, bonding as family - less outdoor team building, tired lah ! - motivational speeches : Tung Desem Waringin - dont need plenty of merchandise, just need 1 or 2 memorable merchandise, but excellent quality where people will proudly wear everyday - dont need an expensive hotel. but spend the money in travel together as a team. For example if Jogja, then the whole team watch Ramayana Night Ballet together, or we can simply go and watch theathre/movies together, book the whole theatre and have fun !

Durasi: 3 hari 2 malam Format Acara: Creativity - Mind Mapping - Team Work Fun - Global but Locally adaptable

FUN tapi tetap menginspirasi dan memotivasi. Interactive between speaker and audience, team building, more door prizes pleaseee... :)

Porsi duduk-diam-dengar tidak terlalu banyak.

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CONFIDENTIAL November 24, 2014 5

National Retail Convention 19 21 JAN 2015

CONFIDENTIAL

EVENTS OBJECTIVE

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FUN, INSIGHTFUL EVENT THAT APPRECIATES THE HARDWORKS THAT HAS BEEN DONE IN 2014 AND PREPARES RETAIL TEAM FOR 2015 CHALLENGES

ALIGNMENT WITH 2015 VISION : WELCOME TO SHELL

Theme : Transformation, we are shifting internal teams mindset to a be more Sales and Customer Focused.

CONFIDENTIAL

U/F/D Framework

Understand Where we are in the G2G Journey Celebration and Appreciation of the Team Success We need to understand market has change Customer focus Consequences if we remain as status quo (showing

competitor evolving or good/bad example of evolving company)

We need to change/evolve to beat the competition What will the success looks like

Action Business Plan Cascade to include the current market condition Short Presentation of Good to Great Journey milestone Show Video on companies that goes big or goes bust because

they are not evolving with their customers Team exercise to identify what they can do differently to

enhanced Customer Satisfaction from their Job and how much it will impact to Retail Business (Vol, C5)

Celebration of teem success in Gala Dinner

Feel

Feel Appreciated of the efforts done in 2014 Retail Team has the reason to believe why need to shift to

Customer Focus Retail Team feel they are important piece of the puzzles.

Action Team activity centered around customer focus. Simulation ex:

Build your mini Resto, each team create their own CVP, each team will serve and also feel as customer from other competitor.

Do Retail team will have new perspective on how they do their

Job, everyone is linked to Customer Focus measured by feedback from Post NRC Survey (80% of respondent give positive feedback : min 8/10 score average)

Retail Team is well informed on what is the team progress in 2015

Action External Speaker to motivate or enlighten the team Reflection and Sharing what Team will do differently to link

their job to customer focus Commitment building that can become a reminder upon their

return to their desk Conduct post Event survey as soon as the event ends

Update of Business Progress to be installed in the Retaiil area

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CONFIDENTIAL

The Gist of the Event

NRC will consist only internal Retail Team, without inviting Business Partners, Retailers, and other external parties.

Team Building activities must be aligned with 2015 flagship program : Welcome to Shell

NRC 2015 will be more modest and not carrying celebration party atmosphere, but more to a changing mindset event.

The NRC will be a 3 days event where we dedicated a full day in Second day for BPC and Action Planning

First Day : Motivation Speaker & Gala Dinner to Celebrate 2014 Milestones

Third Day : Final Recap And Team Building

Participant: max 50 pax ( age range 25-50), Manager to GM level

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CONFIDENTIAL

Hotel Proposal: Yogyakarta Tentrem Hotel

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PROS:

- Excellent Review of the Hotel

- New Experience

- Attractive Cost

CONS:

- First Time in Yogya, More Challenges as we

are not familiar with the city

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Retailer Engagement Day

12 February 2015

CONFIDENTIAL

EVENTS OBJECTIVE

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FUN, INSIGHTFUL EVENT THAT APPRECIATES THE HARDWORKS THAT HAS BEEN DONE IN 2014 AND PREPARES PARTNERS FOR 2015 CHALLENGES

ALIGNMENT WITH 2015 VISION : WELCOME TO SHELL

Participant : around 80 pax ( 25-50) Manager to GM level.

CONFIDENTIAL

U/F/D Framework RED

Understand Where we are in the G2G Journey We need to understand market has change Customer

focus We need to change/evolve to beat the competition What Do I need To do next year? Whats in it for me? Celebration and Appreciation of the Team Success

Action Presentation of Good to Great Journey milestone : HSSE

Update, Business Update Welcome to Shell Launch Announcement of Best TM , DM, and Retailers

Feel Feel Appreciated of the efforts done in 2014 Retail er has the reason to believe why need to shift to

Customer Focus Retail er feel they are important piece of the puzzles.

Action Sharing Session of Best Practices from Retailer ( HSSE,

NF, High Scorer in VOC) Team exercise to identify what Retailer can do differently

to enhanced Customer Satisfaction on site operation and the impact to volume

Do Retailer is empowered do go the extra mile to

understand their customer and their needs which is reflected by a minimum of 1 Local Initiative / retailer which will be tracked monthly by TM

Retailer provide feedback on the local initiative conducted and reactions from customer that can be seen through VOC (monthly)

Action External Speaker/Facilitator to motivate or enlighten the

retailers Commitment building that can become a reminder upon

their return to their desk Conduct post Event survey as soon as the event ends Update of initiative progress made by retailers to be

sharef across network. November 24, 2014 12

CONFIDENTIAL

Proposal Venue : Dharmawangsa Hotel Jakarta

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