NRF BIG IDEAS SESSION

Web accessibility: Legal headache or growth opportunity?

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What’s Top-of-Mind for Retailers?

IN -STORE

CUSTOMER

EXPERIENCE

PERSONALIZATION

I N VEN TO RY

M I C R O S E R V I C E S

IoTDATA

OMNICHANNEL

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1.3 BILLION PEOPLE WITH DISABILITIES GLOBALLY

SHOW OF HANDS

Does your

organization have

an accessibility

statement?

68%

32%

Accessibility Policy on Website

Yes No

1.3 Billion People

With Disabilities Globally

Over 60 Million People

With Disabilities Make it the

Largest Minority Group in US

19.3% of Americans

Self-identify as Having a Disability

Friends And Family Represent Another

105 Million Consumers Who Have an

Emotional Connection to Disability

People With Disabilities Control

$2 Trillion in Income Globally

capable of being understood or appreciated:

the author's most accessible stories, an accessible film

easily used or accessed by people with disabilities

1990 2019#ADA30

Promote inclusionwhen you can

ADA CCPA EN 301 549 WCAG Section 508

Source: adatiteliii.com

100 Million

$2 Trillion

ACC E S S I BI LI T Y A S A S E R V I C E

C O N F O R M A N C E S T A T E M E N T

At the request of Viking Cruises, eSSENTIAL Accessibility has performed an independent

evaluation of a representative sample of pages in the following digital property against the

38 success criteria included in the Web Content Accessibility Guidelines 2.0 Level A and AA.

We find that the audited pages meet the requirements set forth by the World

Wide Web Consortium Web Accessibility Initiative. The testing methodology included

automated testing, manual and code level review and testing by individuals with disabilities

using various assistive technologies, including keyboard-only interaction.

These findings are based on audit results of the above digital property as it existed

on March 1st, 2019. Our Client will be responsible to ensure any new content is

compliant with WCAG 2.0 and will work with eSSENTIAL Accessibility to ensure

evaluations are performed on a regular cadence to maintain conformance.

*Client will continue to work with any third-party applications used to ensure they are accessible, as there

are areas of the site, such as the live chat feature that are out of their direct control.

Eduardo Meza-Etienne, CPACC

Director of Compliance

eSSENTIAL Accessibility Inc.

www.client.com

Automated Testing &

Monitoring

Functional & Manual Testing

Assistive Technology

Risk Mitigation

Training & Enablement

Accessibility Program

Management

Compliance Software &

Audits

Assistive CX Technology

Brand Purpose &

ResponsibilityAccessibility as a Service

We make the digital world accessible.

So, you’ve got an inaccessible website.

What next?

Wait to see if you get sued

Get started Get started AND tell people you’re

getting started

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