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14/01/2013
1
Coca-Cola Opens Happiness
For Consumers and Retailers
Sponsored by
COCA-COLA OPENS HAPPINESSFor Retailers and Consumers
14/01/2013
2
VIDEO:LET’S GO CRAZY :60
Vid 1
HAPPINESS
SHARED VALUE
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3
BRANDS
500500
COUNTRIES
207207
SERVINGS / DAY1.8BILLION
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4
Shared Value Extends To Customers
Solutions To Help Retailers Grow
Shared Value … Customer Collaboration
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5
VIDEOTWINS :60
Shared Value … Customer Collaboration
Shared Value … Customer Collaboration
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VIDEOHOME SHOPPING NETWORK :30
Vid 2
Value for Consumers … Through Choices
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clear and prominent calorie information
nutrition education
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7
19
c h i l d r e n w h o p a r t i c i p a t e d i n T r i p l e P l a y w e r e m o r e p h y s i c a l l ya c t i v e a n d h a d a b e t t e r u n d e r s t a n d i n g o f n u t r i t i o n
20
America is your park
16,000 parks across 50 states participatedin 2012
Parks receive grantsto help restore, rebuild and enhance recreational spaces
Shared Value for the World
SALESEQUIPMENTMANUFACTURING
FLEET/TRANSPORTATION
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Water Stewardship, Recyling, Climate Protection
Strong Brands Share Value With All
VIDEO: Where Will Happiness Strike
Next 1:15 (Brazil)
THIS ROLL CUT!!!!
Vid 3
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THE MARKET IS
MORETHAN CONSUMERS
CONSUMERSASSOCIATES
SHOPPERSSTAKEHOLDERS
CUSTOMERSBOTTLERS
Open Sourced
Collaborative
SharedDynamic
Two-Way
All ContentAll Connections
All Brands
Co-Created
Always On Constantly
Evolving
Shifting
Connected & Linked
Fluid
Changing Every Second of Every Day
Scaled & Customized
Global & Local
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Our World Is More Digitally Connected
6.5BMobile Phones
1.8BSmart Phones
1.8BComputers “Online”
1.5BTelevision Sets
Sourced: Portfolio Research Mobile Factobook, Computer History Almanac 2011, Morgan Stanley, Wireless Intelligence Report, Computer Industry Almanac
Our World Is More Digitally Connected
80.7MTablets
Marketers Don’t Own the BRAND…
the MARKET does!
STORIESContent, Experiences, Conversations
SPREADLiquid (with or without us)
VALUELinked
LIQUID AND LINKEDThe Cultivation of Purposeful Stories that Scale and Spread
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Stories as the
New CurrencySpreading Content with Scale in
Real TimeBuilding a
Network AdvantageProviding
Cultural Leadership
Doing
Happiness
Creating
Shared Value
32
Creating Shared Value by Building Consumer Engagement
VIDEO: Super Bowl Second Screen
Activation ~ 1:52Vid 4
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Creating Shared Value through Networked Advantage
VIDEO: EKO‐CYCLE ~ 60 secs
Vid 5
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40
Video: CC_Camaritas_90_eng
Vid 5b
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Creating Shared Value by Doing Happiness
VIDEO: Singapore Hug Me Machine
~ 58 secsVid 6
Join Our Journey to Create Shared Value
Engage the Market
Spread Stories with Scale
BuildNetwork Advantage
Provide Cultural Leadership
Deliver Shared Value to Open Happiness
Our Timeless Promise Remains Relevant & Fresh
14/01/2013
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Thank you!
Sponsored by
e
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