NRL DIGITAL

MEDIA KIT 2019

Rugby League is Australia’s most entertaining and popular sport.

With a rich history dating back to its creation in 1908, Rugby League telecasts have grown to be the most watched programs on Australian television.

At its heart, Rugby League is a community-based sport played by hundreds of thousands right across Australia, especially in country areas. In addition, there are countless people who give their time volunteering to ensure boys and girls, teenagers and adults can play the sport they love each weekend.

On NRL, you can find out more about Rugby League from the grassroots through to the elite level – and the role of the Australian Rugby League Commission and National Rugby League in administering the sport.

NRL DIGITAL | ABOUT

NRL DIGITAL | NZ AUDIENCE OVERVIEW

• 400k combined unique users per month on NRL.com + NRL fantasy

• 4.1m page views per month

• Average dwell time is 4 minutes 28 seconds

• Average 2.7 pages per session

• 34% of users are aged between 25-34

4

RUGBY LEAGUE FAN DEMOGRAPHICS

Source: Gemba Sport and Entertainment Report - Insights Base: n= 209 – 312= notably more likely when compared to the NZ Population

F 38%

M 62%

GENDER

TOP LOCATIONS ETHNICITY

42AVG. AGE

13%

South AKL

13%

Canterbury

9% Wellington

15%

Central AKL

12%18%

22%29%

20%

16-24 25-34 35-44 45-54 55-64

AGE

60%

21%10% 8% 6% 4%

NZ…

Māo

ri

Asi

an

Pac

ific

…

Oth

er

Ind

ian

NRL DIGITAL |FAN PROFILE

= notably more likely when compared to the NZ Population

EMPLOYMENT STATUS OCCUPATION

13%

9%

9%

11%43%

7%8%

SALES

LIVING WITH PARENTS

COUPLE WITH KIDS

COUPLE (KIDS NOT LIVING WITH THEM)

LIVING ALONE

FLATTING

COUPLE WITHOUT KIDS

EXTENDED FAMILY

35%

14%

26% 15

%11%

<$5

0k

$5

0-$

70k

$7

0-$

100

k

$1

00k-

$15

0k

>$1

50k

INCOME

STUDENT

UNEMPLOYED

PART TIME

HOME DUTIES

SELF-EMPLOYED

FULL TIME

TECHNICIAN/ TRADES WORKER

CLERICAL/ ADMIN WORKER

MANAGER

PROFESSIONALSALES WORKER

LABOURER

COMMUNITY/ PERSONAL SERVICE WORKER

HEAVY MACHINE OPERATOR

RETIRED

$79.6k

AVG. HH. INCOME

Source: Gemba Sport and Entertainment Report - Insights Base: n= 209 – 312

52%

12%

5%

10%

9%

3%

9%

12%

22%

12%17%

7%

11%

4% 16%

NRL DIGITAL |PROFILE

7Source: Gemba Sport and Entertainment Report - Insights Base: n= 209 – 312*Typical NZ NRL Fan Profile based on data set provided and analysis of over-indexed demographics

Hi I’m Mike,I’m in my early forties and am a family man through and through.

I live with my wife Sarah and our daughter Alex in Panmure, Auckland.

I work as a full time builder and Sarah is a part-time teacher, so our combined household income is approximately $100,000.

On the weekends, I’ll tune in for the most exciting NRL matches as well as the Warriors. I also read up on the latest league news online at NRL.com.

I think the NRL is Inspirational, Successful and great at Positively Showcasing NZ!

NRL FAN | PERSONA

RUGBY LEAGUE

IS ON THE RISE

↓ Strong sustained growth in weekly TV audiences

↓ Positive Increases in crowds

↓ More opportunities to play at the elite level – Touch

Football and Womens elite matches broadcast live

↓ Building a direct relationship with our fans with

830,000+ digital account holders via our network

9

ALMOST 1 IN 5 NEW ZEALANDERS ARE RUGBY LEAGUE FANATICS

Source: Gemba Sport and Entertainment Report - Insights Base: n= 209 – 312

NRL SEASON HIGHLIGHTS 2018Fans Source: Gemba Sport and Entertainment Report - Insights Base: n= 209 – 312NPS and TV Source: Futures Sport and Entertainment

THERE ARE NOW OVER

1.5MFANS & FANATICS OF THE GAME IN NZ

8.7M 2018 NRL SKY SPORTSCUMULATIVE TV REACH (+18.4% YOY)

A NEW ERA2019 will be defined by

innovation and progression. A

refreshed brand, new and

exciting products, a new

stadium and a new generation

of players ready to make their

mark on thegame.

J A N F E B M A R A P R M A Y J U N J U L A U G S E P O C T N O V D E CS E P

FRI FEB 15NRL HARVEY NORMAN

ALL-STARS

THU MAR 6NRL TELSTRA PREMIERSHIP

SEASON LAUNCH

THU MAR 14NRL TELSTRA PREMIERSHIP

ROUND ONE KICK-OFF

APR 23/24TED LARKIN

DINNER

THU APR 25NRL TELSTRA PREMIERSHIP

ANZAC ROUND

MAY 9-12MAGIC ROUND

BRISBANE

FRI JUN 21HOLDEN WOMEN’SSTATE OF ORIGIN

WED JUN 5HOLDEN STATE OFORIGIN BRISBANE

SUN JUN 23HOLDEN STATE OF

ORIGIN PERTH

WED JUL 10HOLDEN STATE OF

ORIGIN SYDNEY

AUG TBCNRL HALL OF

FAME

AUG 15-18NRL HARVEY NORMAN

WOMEN IN LEAGUE ROUND

SEP 13-28NRL TELSTRA PREMIERSHIP

FINALS SERIES

SEP 13-28NRL HOLDEN WOMEN’S

PREMIERSHIP

SEP 30-OCT 6GRAND FINAL

WEEK

OCT 18-19WORLD NINES

SAT OCT 26AUSTRALIA V

NEW ZEALAND

SAT NOV 2AUSTRALIA V

TONGA

201

9 N

RL

EV

EN

TS

CA

LE

ND

AR

ADVERTISING OPTIONS

NRL DIGITAL | ADVERTISING OPTIONS

• Standard Display – 728x90 / 300x250 / 970x250 / 320x50 • Pre-Roll• Outstream video (Available after 1 April)• Native Ads• Inclusion in EDM

CAMPAIGN DETAILS: • Minimum spend - $1,000• Available via PG or IO

*See rate card for full card for all advertising options and rates.

DESKTOP BILLBOARD970x 250

BANNER728 x 90

MOBILE BANNER320x 50

MREC300 x 250

NRL DIGITAL | DISPLAY FORMATS

NRL DIGITAL | DISPLAY FORMATS

15 second Pre-Roll

Video

EDM banner

inclusionSent daily

NRL DIGITAL | NATIVE AD

Native ad unit, appearing in news feed –clicks through to client site

*Available 27 March, subject to testing

Desktop970x250

Web + App728x90

Web + App320x50

Web + App300x250

Viewability (web)74%

Viewability (web)60%

Viewability (web)64%

Viewability (web)40%

Source: Moat Analytics

• Viewability tracked through Moat analytics

VIEWABILITY

CONTACT

FOR MORE INFORMATION PLEASE CONTACT:

• MD Jane Ormsby • m: +64 21 357 131• e: jane@scrollmedia.co.nz• w: nrl.com