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Communicating science beyond the science

community

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NRP 59 26.11.2007

European Science Awards - Science Communication Prize

•communication excellence•awareness-raising tool

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Agenda

• overview

• part I

• part II

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awareness engagementunderstanding

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branding

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NRP 59 26.11.2007

Part I

building a mission

statement

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why?

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what?

•What is the story?

•What response do you want?

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who? …

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how?

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how? …

• strategic plan

• communication team

• modular

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What?Why?

Who?

Where?

When?

How?

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Mission Statement Strategic Plan

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Part II

making it happen

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Commitment

• commitment

• communication team

• leadership

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Planning

• network building

• record keeping

• products

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pre-planning activity

products

evaluation

products activity

activity

activity

activity

evaluation

evaluation

evaluation

productsproducts

products

products

products

products products

Project time line …

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modular …

press

schools

scienceon

buses

workshops

malls

web

infopacks

confer-ences

film

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diversity

• strategies networking

web

print, graphics, multi-media

schools

press

events

info packs

combinations

• specialists scientists vs non

PhDs, MSc, post-doc

pedagogs

external

web

PR

journalists

graphics, multi-media

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NRP 59 26.11.2007

diversity - web

• webmaster

• commercial tools

• database

• graphics

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NRP 59 26.11.2007

diversity - schools

• teacher training

• curriculum

• classroom

• workshops

• networking

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NRP 59 26.11.2007

diversity - public

• media

• events

• exhibitions

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Summary

• handful of questions

• pyramid for success

• planting seeds

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NRP 59 26.11.2007

Thank you

www.uib.no

www.mar-eco.no

www.geobio.uib.no

http://ec.europa.eu/research/science-awards/communication_en.htm