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NS presents
Modern Luxury Brides North Shore Annual EditionLAUnCH DAte - AprIL 2014
Modern Luxury Brides north shore (partnered with ns magazine) is a special annual wedding edition featuring the who’s who of North Shore brides, from the engagement announcement to the wedding. Get the scoop on wedding trends for 2014 including the latest bridal gowns straight from the runways to cool color palettes, fab decor and more. Plus, the essential Countdown checklist for planning a wedding along with a specialized Marketplace resource guide for finding the best in bridal to make it happen. Appealing to the most affluent readers of the North Shore, ModerN Luxury BrideS is the quintessential voice for luxury weddings.
reADer snApsHot
Circulation ....................................................................30,000
readership .................................................................. 108,000
Avg Household income ........................................ $330,500
Avg Net Worth..................................................... $1,900,900
readers per copy .................................................................. 3.6
Female readers ...................................................................67%
Male readers ........................................................................ 33%
rate Base .......................................................................30,000
soUrCe: 2011 GfK MrI CS reADer profILe stUDy, AUDIenCe: nortH sHore
MAILeD CopIes. CS Is ABC AUDIteD; NS Is ABC AUDIt AppLIeD.
ContACt
Advertising departmentAmy Allen
Group Publisher, Brides division200 W. Hubbard St., Chicago, iL 60654e [email protected] 312.274.2479
Production departmentTim mAxwell
Production Manager200 W. Hubbard St., Chicago, iL 60654e [email protected] 312.274.2588
size 1x rATeBridAl pAckAge rATe (min. 2x AdverTiser in modern luxury
brides chicago social)
full page $3,424 $2,850
Half page $1,926 $1,495
Quarter page $1,064 $825
*Bridal Package rate is for Modern Luxury Brides north shore ad buy only. Modern Luxury Brides ChiCago soCiaL rates are separate and cannot be adjusted
cOver 2/pAge 1 (spreAd)
cOver 2 cOver 3 cOver 4
$10,000 $5,700 $4,845 $5,000
ADvertIsInG rAtes
preMUIM posItIon rAtes
m o d e r n l u x u r y .com
eDItorIAL pLAtforM | The Year in Bridal North Shore Luxury
ns circulation is designed to support our editorial mission by pinpointing the most affluent households on the North Shore. using direct mail, exclusive commercial delivery and targeted distribution lists, ns puts its magazines in the hands of qualified local consumers. A custom survey of ModerN Luxury’s Chicago publication Cs conducted by Mri in 2011 reveals a reader profile that retailers describe as “the perfect luxury demographic”: a highly engaged audience with a strong interest in fashion, lifestyle stories and luxury goods that earns more and spends more than the readers of any other regional magazine.
GOLD COAST
RIVER NORTH
LINCOLN PARK
LAKEVIEW
BUCKTOWN
ROSCOE VILLAGE
SOUTH LOOP
90
94
94
294
290
355
EVANSTON
KENILWORTH
WINNETKA
GLENCOE
HIGHLAND PARK
DEERFIELD
NORTHBROOK
NORTHFIELD
GLENVIEW
BARRINGTON
LIBERTYVILLE
LAKE FOREST
LAKE BLUFF
SKOKIE
LINCOLNWOOD
WILMETTE
BArrInGton ................................................................... 60010
DeerfIeLD .........................................................................60015
evAnston .........................................................60201, 60202
GLenCoe ...........................................................................60022
GLenvIew ........................................................................60025
HIGHLAnD pArK ............................................................60035
KenILwortH ...................................................................60043
LAKe BLUff .................................................................... 60044
LAKe forest ..................................................................60045
LInCoLnwooD ............................................................... 60712
nortHBrooK ................................................60062, 60065
nortHfIeLD ....................................................................60093
sKoKIe ................................................ 60076, 60077, 60203
wInnetKA ........................................................................60093
wILMette ..........................................................................60091
DIstrIBUtIon | Delivering the North Shore’s Most Active Consumers
Modern Luxury Brides north shore's discriminating editorial team leads readers through the who's who of North Shore engagements and weddings. Covering of things bridal for 2014, expect the most exciting trends and a list of "who and the how" to make it happen.
The Proposal - romantic engagement stories shared by North Shore couplesWedding Announcement - Photos of our favorite newly engaged couples and their North Shore tiesCountdown - A look at what to do to plan and prepare, from the engagement party to the honeymoonTrend Report 2014 - our favorite picks, trends and ideas for 2014 for all things bridalRunway Rundown - Hot off the runway looks from the biggest designers and accessory must-havesFeatured Weddings - A look at the who's who of North Shore brides and their big dayHoneymoon Hot List - Luxury locations for the ultimate in honeymoon destinationsBest in Bridal Marketplace - The essential resource for planning a wedding, showcasing the best of the best in bridal
m o d e r n l u x u r y .com
Ad size widTH HeigHT
spreAd (Bleed) 20.25” 12.25”
spreAd (Trim size) 20” 12”
spreAd (live AreA) 19.5” 11.5”
spreAd Ads musT Be suBmiTTed As A 2-pAge pdF, with page one as the left-hand page and page two as the right-hand page.
spreAd guTTer AllOwAnce: no type should appear within a .25” gutter area on either side of the center of a spread.
Full pAge (Bleed) 10.25” 12.25”
Full pAge (Trim size) 10” 12”
Full pAge (live AreA) 9.5” 11.5”
JuniOr pAge 6.25” 11.5”
1/2 pAge HOrizOnTAl 9.5” 5.625”
1/2 pAge verTicAl 4.625” 11.5
1/3 pAge 3” 11.5”
1/4 pAge 4.625” 5.625”
1/8 pAge 4.625” 2.687”
line screen 150 BoDy, 175 Cover
mAximum ink densiTy 300%
MAterIALs DUe DAte Is tHe fIrst of tHe MontH prIor to yoUr IssUe DAte
ModerN Luxury only accepts advertisements in high-resolution PDF format (PdF/x-1a preferred). All crop marks should be set outside the bleed area.
All files must be CMYK. Spot colors or rGB will be automatically converted by ModerN Luxury. We cannot be responsible for color shifts that take place in ads that are not supplied as CMyK.
A SWOP-certified proof should be submitted for any color-sensitive ads. We cannot guarantee SWoP standard color matching with a non-contract grade proof. if a proof is not supplied, we cannot assume liability for color shifts, omissions, misprints, or font defaults. if you have any questions, please call us for specifications prior to submitting your file. The proof should be sent to the attention of your Account Coordinator. note: all media is non-returnable unless requested for in advance with a Fedex account number.
ALL sUppLIeD AD MAterIALs Are sent to MoDern LUxUry vIA ADLInK
An email notification will be sent from your ModerN Luxury Account Coordinator indicating that your ad is due. use the link provided in the email [“CLICK HERE TO UPLOAD YOUR PDF NOW”] to submit your ad. All email notifications will be sent prior to the ad materials deadline. Please call your Account Coordinator with questions. note: each email notification link is unique to the month the ad is scheduled to run. you will receive an email notification for each individual advertisement scheduled to run.
if you need ModerN Luxury to design your ad or require any sort of file or design assistance, please contact your Account Coordinator. Also, please contact your Account Coordinator if you would like to pick up an ad that ran previously.
1/33" x 11.5"
JuniOr6.25" x 11.5"
Full pAgeBleed: 10.25" x 12.25"
trim: 10" x 12"Live Area: 9.5" x 11.5"
1/44.625" x 5.625"
1/2 HOrizOnTAl9.5" x 5.625"
1/2verTicAl
4.625" x 11.5"
1/84.625" x 2.687"
spreAd (leFT-HAnd pAge)Bleed: 10.25” x 12.25”
trim: 10” x 12”Live Area: 9.5” x 11.5”
Gutter Area: .25”
spreAd (rigHT-HAnd pAge)Bleed: 10.25” x 12.25”
trim: 10” x 12”Live Area: 9.5” x 11.5”
Gutter Area: .25”
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.25
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pAge 1 OF pdF pAge 2 OF pdF
2014 MeCHAnICAL speCIfICAtIons
10.16
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proDUCtIon ContACt
Tim mAxwell
Production Manager200 W. Hubbard St., 8th Floor, Chicago, iL 60654e [email protected] 312.274.2588
